I am particularly fond of LinkedIn’s poll feature which has been brought back from the early years. With Create a Poll, you can ask LinkedIn members to vote on certain topics like which three new features They appreciate most–Open to Work, Create a Poll, or Add Name Pronunciation? This is the poll I conducted on LinkedIn.
The winner (drum roll) was Open to Work, which baffles my mind. I thought for sure Create aPoll would run away with the crown. Not so. It only took 24%; Open to Work grabbed 43%; Add Name Pronunciation only 14%; and None of These Turn Me On, 19%.
My valued connection, Kevin Turner, has been keeping up with the changes LinkedIn makes for 16 years. His most recent release can be found here. This post was the inspiration for the poll I conducted.
Note: One change that’s not on Kevin’s list of 2020 features is the expanded headline character count. When I called him on this, he said he’d commented on it earlier. Bam, I stand corrected.
What’s so special about Open to Work?
That’s what I’m wondering. First of all, the banner is…ugly. I know this speaks more to aesthetics, but I can’t help but notice that it’s bold and reminds me of a green horseshoe.
Secondly, I don’t know what purpose it serves. According to LinkedIn:
If you specify the types of job opportunities that you’re interested in and your preferred location, we’ll help your profile show up in search results when recruiters look for suitable job candidates.
But will it work? LinkedIn tells us it will make recruiters aware of job seekers or freelancers who are looking for work. This makes me wonder if it only works for recruiters who use the Recruiter feature, or if it also works for hiring authorities who type in the Search feature “open to work.”
I typed this phrase into Search and found 14,000 people who had it in their headline, but not all of them have the border. So, apparently the banner is not necessary when you’re looked for by hiring authorities who type the phrase in Search.
Kevin further confirmed that only recruiters “who pay to play” have the ability to find job seekers who choose to turn on this feature.
To boot, there is some controversy surrounding this new feature. Some believe it doesn’t add value to your candidacy if you use it. It hurts your brand and recruiters are more interested in the value you’ll deliver, rather than the fact that you’re looking for work.
Sarah Johnston wrote a post that shares the above sentiment; she says when recruiters are looking for a qualified candidate and candidates sport the green banner, they aren’t impressed. She advises, “Instead of opening with ‘I’m unemployed looking for my next role,’ consider other ways that you can stand out or connect with decision makers.”
As I said earlier, LinkedIn had Create a Poll (they weren’t called this) years ago but discontinued the feature. Are they here to stay? I hope so; I enjoy posting a weekly poll as well as participating in voting when other LinkedIn members share them.
Along with casting a vote for your favorite answer, you can write a comment explaining why you chose the answer. Even though more than 100 votes separated the Create a Poll choice and Open to Work, I expected to see at least a few reasons why Create a Poll was their choice.
One thing people who’ve come across Create a Poll know is that they either work or they don’t. There are two reasons why they work: the question has to create interest and second, the people posting them have to have a large following. These are the only ways Create a Poll will work.
One correction LinkedIn should make to the feature is not letting voters see the results as they unwind. I think this sways people to vote a particular way if they’re undecided. What I found intriguing is not that Open to Work came in first and Create a Poll came in second, but that there were more comments (see below) for Add Name Pronunciation which came in third.
Speaking of the loser, Add Name Pronunciation
It’s no surprise to me that this new feature came in last. It’s nice to have your name pronounced correctly: I hate my last name pronounced, “Mick-in-tosh” when it should be pronounced, “Mack-in-tosh,” but I can live with it.
How it works is that a LinkedIn member can record a message of how to pronounce their name so when a visitor happens upon their profile, the visitor can click on the microphone and hear the message of how their name is pronounced. When you make the recording of how to pronounce your name, you can make it as personal as you’d like.
As I mentioned above, there were more proponents of this feature who took the time to write comments.
Seeing that I only recently got the poll feature myself, this is still novel. However, I really like the name pronunciation feature. I never want to mispronounce a name so I have often looked up correct pronunciations online. This feature will come in handy.
I think one person voted for this feature because her last name has been mispronounced…by me.
I find “Add Name Pronunciation” interesting. A persons’ name is so important to them. Pronouncing it incorrectly can be such a turn-off. That’s why I like this one. It can be helpful when networking to confidently call people by name, knowing you’re saying it correctly 🙂
The people have spoken. Open to Workis the winner. I don’t agree with the decision. The feature might draw more attention from recruiters, but will it be positive attention? Will they click “next” upon seeing the green banner?
Create a Poll is by far my favorite feature, but some people haven’t even gotten it at this writing. The same goes for Add Name Pronunciation. When they get the two features, will the result be the same as the poll I conducted on LinkedIn?
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You might be a beginner on LinkedInor even well versed with the platform. Either way this compilation of posts can help you use LinkedIn more effectively. Stay current by reading the most recent ones or all of them. I hope these posts help you with your job search.
You might have noticed that content on LinkedIn has taken on a more personal touch. While I’ve never been a fan of this, I can understand it and even accept it…to a point. There was a time when I would write in the comments, “Take it to Facebook” when someone shared something personal. Now I simply scroll on down.
It’s never pleasant to remove someone from your LinkedIn network. But sometimes it has to happen. Like the person I mention in this article. I had to go to said person’s profile, click More, and then Remove Connection. I didn’t do it with malice. Like I said, “Sometimes it has to happen.”
There are many reasons why your photo should be more recent than ancient. In the comments of the poll, I shared an article I wrote back in 2016 called 4 ways your LinkedIn photo is an imposter. Trust me, the ways people’s photos are an imposter haven’t changed. Here is a rundown of what makes your photo an imposter:
I had this great idea to ask my students to be the teacher and teach me how to write a better profile, create a more effective network, and how to engage with my network. Some of them wrote that as the instructor, how can my LinkedIn campaign be improved. This article addresses how to have your LinkedIn campaign critiqued.
You’ve heard it before: LinkedIn is the world’s largest professional, online networking application with approximately 700 million worldwide members. And according to many sources, at least 87 percent of recruiters are sourcing for talent on LinkedIn. It makes sense to utilize LinkedIn for your online networking.
From guest writer Adrienne Tom: Earlier this year, LinkedIn rolled out a small change to personal profiles that seemingly went unnoticed: they increased the headline character count from 120 to 220. This increase may not seem significant; however, increased characters afford users (you!) additional real estate to share value and attract readers.
Occasionally I’m asked which I prefer writing or reviewing, a résumé or LinkedIn profile. To use a tired cliché, it’s like comparing apples and oranges. Read this article to discover why the résumé and LinkedIn profile are different.
Guest article from Virginia Franco. Career change is more complex now with online visibility required, particularly on the most important social network for professionals — LinkedIn. LinkedIn for career change is extra tricky because your resume and applications must align with your LinkedIn Profile because most employers and recruiters compare the two.
Like a lopsided political race, this one is a landslide. I’m talking about a LinkedIn poll asking 3,338 voters to chose between keeping either their resume or LinkedIn profile. Which one wins by 72%? Why, the LinkedIn profile, of course. I’m not at all surprised by the result.
I am particularly fond of LinkedIn’s poll feature which has been brought back from the early years. With Create a Poll, you can ask LinkedIn members to vote on certain topics like which three new features They appreciate most–Open to Work, Create a Poll, or Add Name Pronunciation? To my chagrin, Create a Poll didn’t win.
Wouldn’t you know it, the LinkedIn profile Headline is deemed more important than the About and Experience sections. In a recent poll conducted on LinkedIn, in which 1,189 people voted, 46% of the voters chose the Headline over Experience, 30%, and About, 24%.
An optimized profile is important, but it’s not the end all be all. A strong LinkedIn campaign also includes a focused network and engagement. This is clear based on a poll I conducted on LinkedIn. At the end of the poll, 787 people weighed in. I would say this is a legitimate case study.
Working for a One-Stop career center, I’m often confronted by job seekers who haven’t used LinkedIn but know they must in order to shorten their job search. Some of them believe they should begin by writing a compelling profile which makes good sense. But is a profile alone enough?
We’re in the midst of COVID-19 which has forced many of us to stay at home. To make matters worse, unemployment has risen to unprecedented levels. Now is the time to work on your LinkedIn profile, especially if it needs a lot of work.
To land a job in 2020, you will need to have a strong LinkedIn profile. And, that profile needs to clearly brand you. But is a strong, well-branded LinkedIn profile enough? According to four LinkedIn experts it isn’t.
I asked Hannah Morgan, Kevin Turner, Jessica Hernandez, and Andy Foote for their insights for the year ahead and received answers ranging from the importance of search engine optimization (SEO) to building a strong network and engaging with your network.
LinkedIn has launched a new interview-practice feature which leaves me with a sense of ambiguity. On one hand, I think it’s a great attempt to educate job seekers on how to interview for a position. On the other hand, there are limitations to this new feature.
The latest article makes a comparison between your LinkedIn profile and a combination résumé. Your About section is the functional piece of the combination résumé and the Experience section should be written with as much detail on the profile and résumé.
To land a job in 2020, more than ever, you’ll need to be proactive rather than reactive. In other words, stop blasting out job applications 10 per day. If you’ve been doing this for months, by now you know the ROI is very low.
This act of futility demands different approaches. This article explains how to be more proactive in your job search by researching and using LinkedIn.
You’ve heard of the seven deadly sins—Pride, Envy, Gluttony, Lust, Anger, Greed, Sloth. Two years ago I heard a podcast talking about them. Two years later I’m writing an article focusing on the sins you’re committing with your LinkedIn campaign.
They are not the deadly sins discussed in the podcast I listened to, but they can definitely hurt your campaign and, consequently, your job search.
Many people won’t look at your Accomplishments section. Many people don’t even know it exists. How do you draw people to this important area of your profile? You direct them to this area by mentioning it in your About section.
Like many people, I dislike New Year’s resolutions, mainly because we rarely achieve them. But this year I’m going to set some resolutions that are attainable. The resolutions I vow to achieve are ones that relate to LinkedIn. These are ones I can do. I also hope my resolutions will benefit other LinkedIn users, namely job seekers; that they will emulate them. The following are 10 actions I will take in 2020.
It’s safe to say I’ve critiqued or written hundreds of LinkedIn profiles. What’s most important in a profile is that it brands the LinkedIn member; it sends a clear, consistent message of the value the member will deliver to employers. Does your profile brand you?
In a recent LinkedIn Official Blog post, the author suggests you should connect “with people you know and trust.” This seems like sound advice on the surface, but it shouldn’t be followed literally. My suggestion is to take it a step further and connect with like-minded people.
Engaging on LinkedIn can be tough. It requires dedication, stretching your zone and putting yourself out there. But here’s the thing; if you don’t engage, you’ll be forgotten by your connections. In this article I coach you on how to engage on LinkedIn.
In a recent LinkedIn post, I asked my LinkedIn community to take a quiz consisting of 15 questions. Those who took it were honest about their LinkedIn prowess, or lack thereof. I promised in this post that I would reveal the entire quiz I give my clients. The quiz I give my clients consists of 50 questions. If you decide to take it and don’t score 100%, don’t worry. There is always room for improvement. I’ll be the first to admit, I don’t have a perfect score.
One of the things I like about the LinkedIn profile is the ability to express your written voice. This is particularly important for job seekers, as it gives hiring authorities an idea of their personality. The résumé, on the other hand, doesn’t do this as well as the profile.
I’ve come across thousands of job seekers who believe in the power LinkedIn provides to help them land a job. I haven’t, however, come across as many people who believe in using LinkedIn after they’ve landed. They feel that once LinkedIn has done its job, it’s time to part ways.
Why is that? Do people not see the value of LinkedIn in their work?
You might be in a situation where your company requires you to make your profile more about it than you. If this doesn’t settle with you, try compromising. In other words, dedicate most of your profile to your greatness and the rest to your company’s. Easy Peasy.
When you send an invite to a LinkedIn member to join your network, it’s important that you personalize the message. To do otherwise would show a lack of effort, and your invitation would probably we rejected. So what do you write in the message box when you send the invite off? This article explains how to write a cold invite, use a reference, and ask for an introduction.
If you’re searching for a job, LinkedIn can shorten your search. You’ve probably been told this, but it’s well worth repeating. Will using LinkedIn alone guarantee that you land your next gig? No; LinkedIn is a great supplement to your in-person networking, but you need to engage in both for a strong networking campaign.
LinkedIn can play an important role in your job search. You might be neglecting LinkedIn, thus hurting your chances of landing a job. Read this article to discover 8 common ways people neglect LinkedIn.
Are you wondering if you’re on LinkedIn? This article is meant for you. If you are on LinkedIn, this article will confirm your wise choice. The first thing you need to determine is if your industry is well represented.
This article stands the test of time, as I see negative posts here and there on LinkedIn. Think about how it hurts your personal brand when you show your negativity. In this article I use an analogy of a boyhood friend who was always angry. Eventually we drifted away.
Many people who know me, consider me a LinkedIn connoisseur. They would never imagine that I, in fact, enjoy Facebook. Awhile back, I decided if I were going to bash Facebook, I had to know what I was bashing. In any case, there are times when Facebook is preferable over LinkedIn. This article talks about the strengths of both.
You are killing your chances of being contacted by recruiters, hiring managers, and HR if you don’t list your contact information on your profile. Include your email address and phone number in four key places. At least your email address.
Many of my clients are unaware of the Contact Info area on their profile. This is a bit disconcerting, especially since it’s an area stock full of information. Make sure you’re utilizing it, as well as checking other LinkedIn members’ Contact Info.
When you’re searching for people on LinkedIn, there’s a nifty feature called All Filters. It allows you to narrow your job search to find who you need to connect with or send an Inmail. Read this post to learn about All Filters.
LinkedIn members can see your activity section. That’s if you have one. If you don’t have this section, you might turn people away, including hiring authorities. Don’t make this mistake. Engage on LinkedIn.
If you want employers to know you’re unemployed, here are 5 possible ways to do it. I’ll give my opinion on which ways are not preferable and which are. Here’s a hint, leaving your last position open is the least preferable.
I consider myself to be a fair guy. When LinkedIn does things right, I compliment them. When they do wrong, I criticize them. This time LinkedIn made a smart move by joining multiple job titles to fit under one company icon. But in the same fell swoop, LinkedIn truncating each position.
Use this checklist to improve your LinkedIn profile. This is part 1 of a 3-part series. To succeed in your LinkedIn campaign, follow these posts on creating a strong LinkedIn profile, building your network, and engaging on LinkedIn.
After a client asked me if she should send an invite to a recruiter after their first interview, it prompted me to ask recruiters who hang out on Facebook this question. Surprisingly, their answers were a definitive yes. Read what they have to say.
Recommendations were once the rave of the LinkedIn profile; some considered them the profile’s best feature. Recruiters only had to read them to see your excellence. They could make a quick decision on whether to contact you or not. This is no longer the case.
Would you go to an interview or business meeting without shoes? Of course not. So I wonder why people feel that a Summary statement on their LinkedIn profile is unnecessary. Having viewed hundreds profiles, I’ve seen many that simply begin with the Experience section and have no Summary.
All too often job seekers and business people ignore their Experience section, assuming people will know what their positions entail. Even if you’re a CEO, visitors would like more description of what you and your company have accomplished. Don’t undersell this important section of your profile.
Many people think having a great LinkedIn profile is enough. Well, think again. You must also develop a targeted and large network, as well as engage with your connections. These are the three pieces to a successful LinkedIn campaign.
If you’re not paying attention to the Dashboard on your LinkedIn profile, you’re missing out on some information. Who’s viewing your profile, how many views does your latest post have, and how many people have searched for you, plus more.
Now that your profile is optimized for 2018, it’s time to optimize your network. This post helps you get the most out of your network by explaining the 5 types of connections with whom you should engage.
No one knows when LinkedIn will make changes to its functionality. Some changes are good, others make you scratch your head wondering why certain changes were made. This has been LinkedIn’s MO since its inception.
How do you connect with people on LinkedIn? And what are the five steps to take to connect properly? Learn about the feature “Connections of” and how it can be a game player when you’re asking for an introduction or making a “cold call” connection.
LinkedIn members need to be aware of the LinkedIn mobile app, as it will soon surpass the use of its computer application. This is one of a three-part series that discusses the LinkedIn profile on the mobile app.
One gets the feeling that LinkedIn is migrating its desktop platform to its mobile app. Maybe not tomorrow, but gradually. The most obvious hint is the way the desktop’s interface increasingly resembles the app. We noticed this when LinkedIn launched its new, slimmed-down platform almost a year ago.
Sharing what others write is a benefit to not only that person, but a benefit to you as well. You come across as someone who cares about your LinkedIn community. This post includes names of people who are great curators.