Category Archives: LinkedIn

Hot LinkedIn Trends for 2020: What the Experts Say

To land a job in 2020, you will need to have a strong LinkedIn profile. And, that profile needs to clearly brand you. But is a strong, well-branded LinkedIn profile enough? According to four LinkedIn experts it isn’t.2020cubes

I asked Hannah Morgan, Kevin Turner, Jessica Hernandez, and Andy Foote for their insights for the year ahead and received answers ranging from the importance of search engine optimization (SEO) to building a strong network and engaging with your network.

Branding with Your LinkedIn Profile

Before I share the experts’ advice, let’s start with the basics—branding yourself with your LinkedIn profile. This will always be important.

In 2020 job seekers will have to put more effort into writing content for not only SEO, but content that resonates with hiring authorities. Yet great content won’t be enough:

Background image and head-shot photo

You’ll need to brand yourself with images that speak to your occupation and industry. These will include most notably your background image and photo.

More people are coming around to including a background image. After all, who wants that ugly, light blue image behind their photo? (LinkedIn Help: Adding Background Image.)

A head-shot photo is a must. Increasingly more people are realizing that to be memorable, trusted, and liked, they must have a quality photo. LinkedIn members are owning their photos by making them more theme-based or they’re presenting a casual pose.

LinkedIn Headline

Greater emphasis should also be placed on the Headline. There are a plethora of articles that talk about the importance of keywords and/or a branding statement to go with them. The following Headline includes keywords and a branding statement:

Finance Manager at Company X | Financial Planning and Analysis | Auditing | Saving Organizations Millions.

The About section

Job seekers are giving this section more attention, and that is a very good idea. They are including more content that tells their story which includes statements of their greatness. Think about the passion you have for what you do, and how well you do it.

Hint: share quantified accomplishments that prove your value. Write this section in first-person point of view.

Experience

You will be wise to provide more descriptions of your jobs in your Experience section. Your resume probably includes duty and accomplishment statements, but this is where you want to create the WOW factor with your profile. Stick with the accomplishment statements and personalize them.

One of my greatest accomplishments was initiating and implementing – before the deadline – a customer relations management (CRM) system that increased productivity by 58%.

Better content that brands you should continue throughout your LinkedIn profile. In Education you can tell a story. Do not skip adding your volunteer experience. Companies appreciate those who volunteer. Think branding!

Ensure that all of these elements consistently support your brand.

Advice from 4 LinkedIn experts

Gone are the days when your profile was seen simply as an online resume. Also gone are the days when your profile sat on the Internet waiting for hiring authorities to find you.

Now, with more than 675 million members on LinkedIn, you must be more proactive to be found. This means that, as a job seeker, you also need to consider multiple components of your LinkedIn campaign, not simply your profile.

Many resist getting more involved in their LinkedIn presence, and this resistance to developing a focused network and engaging with their network is human nature, as it takes hard work. But doesn’t being successful take hard work?

To discover which LinkedIn trends you should follow in 2020, I asked these four renowned LinkedIn experts their thoughts on this topic. Each of them offer valuable advice:

Hannah Morgan—your activity on LinkedIn matters  

Having an updated and robust profile is important, but posting, sharing, and commenting on LinkedIn will generate attention to your profile faster. In fact, posting updates on LinkedIn almost guarantees more people will view your profile.

LinkedIn users interact with content from peers and colleagues more than influencers or organizations. So what you share will get noticed.

Post information and topics most important to your network and potential fellow colleagues.

According to LinkedIn’s 2017 Sophisticated Marketer’s Guide, these are the topics users care about:

  • Industry Insights
  • Tips/Best Practices
  • Jobs/Skills
  • Leadership
  • Industry Events
  • Product or Service Information
  • Employee Perspectives

Here are some more tips to keep in mind when posting on LinkedIn:

  • When sharing an article, explain why you are sharing it.
  • Use three relevant hashtags when posting an update.
  • Respond to every comment on your posts.

There’s another reason to be active and positive on LinkedIn. Everything you like, comment, share or articles you’ve written are visible to anyone who looks at your profile.

Your activity shows the topics you are interested in, your communication style, and that you know how to use LinkedIn. You can see anyone’s Activity section, so go check it out. If they haven’t liked, commented or shared anything in 90 days, you won’t see any activity.

However, if they have been active, you can see all their likes, comments, and shares.

At the end of the day, being active on LinkedIn by commenting and sharing articles relevant to your field helps people understand your career interests and calls attention to your professional reputation and personal brand. When people see your photo and Headline along with the career-related updates you share, it puts you top-of-mind.

More about Hannah: Hannah’s LinkedIn Profile, Hannah’s website, and Hannah’s articles in Job-Hunt.

Kevin Turner—better SEO  

Back in 2005, I remember joining LinkedIn as one of its first million members in the US. Then in 2011, the membership hit 100M globally, and now we are entering this new decade 675M+ members strong. It makes sense that being found on this platform is more challenging than ever.

Continued change

Change itself will continue to be a constant state. If you have been active on the platform long enough, you have seen experts gaming the system, LinkedIn losing control, resetting the algorithms, and gaining it back again, time after time.

When you are in the business of monetizing data, as is LinkedIn, losing control, means losing money, so LinkedIn must continuously stay ahead of the experts. Nowhere was this more evident than in the early years, when getting your profile on the first page of a search was too easy.

The search results suffered, with top rankings given to profiles that were unread-ably swimming in a sea of keywords.

We should expect change, just when we think we have figured it out.

Keywords and personal SEO

Keywording an LI profile, to increase exposure, is now just a starting point of your personal SEO. Yes, you still need to implement in-demand keywords, but you can’t just stuff them in anywhere or leave them in lists.

These keywords should address your target audience, represent your niche value add, support your goals, and we must ensure they are consistently, grammatically, repetitively, and contextually used throughout each component of your complete ALL-STAR level profile.

Engaging other members

Engagement is what turns the world’s largest database of professional resumes into a vibrant community.

Social platforms exist for dialogue. So, those who regularly contribute, thoughtfully listen, respectfully nurture the conversation, and show they are always learning, will be rewarded.

Authentically publish, post, comment, like, and share every day to maximize exposure and establish your knowledge leadership.

Analytics and AI

Predicted Analytics based in the current and future state of LinkedIn’s AI, On and Offsite Tracking, and Psychographic Profiling will be taking on a more significant role in defining members’ value, ranking, and suitability for hire.

Beware that a misguided social campaign, off or on LI of flaming, cyberbullying, sexual harassment, hate, plagiarism, negativity, and even connectivity relationships (guilt by association) will negatively impact ranking, promotability to opportunities, and potentially lead to expulsion.

On the positive side, AI will be deciphering your content and actions to predict your unlisted hard and soft skills. Audit your reputation across the Internet, repair if needed, and refocus it to get you to your goals.

Remember the most valued social currency is based on the gold standards of Authentic Sharing, Caring, and Reciprocity.

More about Kevin: Kevin’s LinkedIn Profile and Kevin’s website.

 Jessica Hernandez—building strong networks  

The power of LinkedIn resides in building relationships and engaging with your connections.

In 2020, liking, commenting, and starting conversations is the best way to engage not only with colleagues but also with hiring managers, decision-makers, and those on your “get to know” list.

I encourage everyone (not just job seekers) to focus time on building and expanding their network by:

  • Connecting with 3-5 people per week.
  • Engaging with your network by liking, commenting, and sharing their posts.
  • Posting at least once per week, sharing relevant industry news, or publishing articles in your area of expertise.

I’ve found that most people don’t actively network on LinkedIn until they’re in job-search mode, but that’s when you should already have a strong foundation in place. You don’t have to wait until you want to make a career move to start engaging on LinkedIn.
In fact, it’s better if you start now.

Admire a few companies? Dream of being on their team one day? Follow those companies on LinkedIn now, look for connections employed by those companies, and start engaging with their posts.

Research who the hiring managers and decision-makers are within the company and request to connect with them. You can start building relationships long before asking for help in a job search.

Not foreseeing a career move anytime soon? That’s OK. It’s still important to connect and engage on LinkedIn. Many of the relationships I have with others in my industry started by liking their posts, following their work, and adding to the conversation.

Make it a goal to invest 10-15 minutes on LinkedIn every day engaging with people instead of just scrolling through the feed.

More about Jessica: Jessica’s LinkedIn Profile and Jessica’s website.

Andy Foote—video, causality, hashtags  

I have three predictions for your LinkedIn campaign: video. causality. hashtags.

When it comes to putting yourself out there and doing everything to be noticed, it is hard not to imagine a time when the About section will be a video. Whether that happens in 2020 or 2025, I don’t know.

I think LinkedIn users do not care about LinkedIn profile visits as much as they care about whether those visitors took action as a direct result of something they saw (or read) on their profile page or elsewhere on LinkedIn.

The missing link on LinkedIn is, and has been for a while, is causality. What causes people to take action on LinkedIn? That’s the holy grail.

People “browsed” me. OK. So what? Most of the time LinkedIn does not even show the route they took (80% of my profile browsers don’t come via Homepage, via LinkedIn Search, via LinkedIn Profile, via People similar to you, via Messaging, via Groups, via Other).

Seriously, what the heck is “Other” and how does that help me? So, I predict that LinkedIn will figure out a way to provide meaningful browser route data, hopefully soon. We are more or less operating blind without knowing this.

LinkedIn is 100% invested in hashtags. I think they are incredibly powerful, and we are just scratching the surface in terms of potential.

Hashtags plus analytics equals a new, efficient, and intelligent way of branding and content distribution.

Imagine a “hashtag dashboard” where you can see clicks live, time on page, and re-shares. I am thinking bit.ly combined with Google analytics, in a LinkedIn wrapper. Exciting, yes?

More about Andy: Andy’s LinkedIn Profile and Andy’s website.

The Bottom Line

Here you have it; all LinkedIn experts agree that content is not enough when it comes to your LinkedIn campaign. Yes, it is important, but so is being more proactive in developing a focused network and engaging with your network.

Let’s recap. To have a stronger LinkedIn campaign, you will need to:

  1. Create a profile with strong content and images.
  2. Engage, engage, engage. This is where the work really comes into play.
  3. Pay attention to SEO; it’s important in being found.
  4. Develop a strong network and engage with it.
  5. Make sure you use hashtags to the fullest and video might play a larger role in your profile.

More About Expert Advice for 2020:

This article originally appeared on Job-Hunt.org

 

New LinkedIn feature provides advice on how to answer 26 general interview questions

As well as questions specific to two industries.

LinkedIn has launched a new interview-practice feature which leaves me with a sense of ambiguity. On one hand, I think it’s a great attempt to educate job seekers on how to interview for a position. On the other hand, there are limitations to this new feature.

Interview women

What should we expect with any feature that tries to be all things to all people? Where you might love the new information presented, I might see it as slightly contrived and overdone. LinkedIn has done its best, and I give credit where credit is due.

Let’s first look at where to find this new feature. Many people are unaware of it, let alone where it resides.

How to find Prepare for an interview

Click the Jobs icon, select More Resources, and choose from the dropdown Prepare for an interview.

Prepare for an interview

LinkedIn shows you a list of what it considers to be the most common interview questions, as well as questions specific to two industries (Categories). At this point there are 26 common questions and questions for only finance and sales.

Common Questions

You can first watch “expert” advice on how to answer a question, then watch an example of how someone would answer the questions. You can also record answers to questions and submit them for feedback from your connections by selecting Practice and get feedback.

What’s nice about this feature

The new interview-practice feature gives job seekers some guidance on how to answer what LinkedIn deems are important questions. I’m encouraged that LinkedIn is taking the job search more seriously. As well, LinkedIn is sending the message that practicing answering questions is smart.

Another plus is the number of behavioral-based questions listed under Common Questions. This type of question is most difficult to answer. The advice on how to answer them is sound. Career strategists and coaches suggest using the well-known S.T.A.R. format when answering behavioral-based questions.

The quality of the videos is top-notch. LinkedIn’s career strategists and hiring managers are well-spoken in both framing how to answer the questions and delivering sample answers. (Ironically career strategists are matched with each other, and the same goes with hiring managers.)

The videos are a good length overall. Most of them don’t exceed 1:50 minutes, which is nice if you’re interested in seeing most of the videos.

LinkedIn offers tips on how to answer questions. For example, to answer “Tell me about yourself” LI suggests:

  • Prepare for this question in advance and have a compelling story about your past experiences.
  • Pull prominent skills from the job description.
  • Be “SHE” (succinct, honest and engaging).

To answer, “Tell me about a time when you were successful on a team”:

  • Describe a problem that arose with a team.
  • Outline your key actions with the team.
  • Explain the positive result based on the work you did.
  • Give credit to your teamwork skills.

Probably most valuable is the ability to record answers to questions with which you need the most practice. And then send your recording to a connection for critique. This could be a gamechanger for someone who sees the need to practice answering questions and has someone who is willing to provide feedback.

Practice answering questions

Where this feature drops the ball

The most obvious fault of this feature is that LinkedIn has more work to do in order to complete it. I’m speaking about how only two industries are represented, finance and sales. It would be nice to have a wider range of industries, such as marketing, engineering, medical devices, nursing, etc.

This might be a reflection on the questions interviewers are still asking, but many of them are ones I’ve seen since being in career development, 15 years (gulp). Such as, “What is your greatest weakness?” Could LinkedIn have been more creative when it comes to the Common Questions?

Not all the questions have video. This speaks to the fact that LinkedIn has miles to travel before it sleeps. Where there are no videos, LinkedIn provides articles that don’t have the same appeal. I would rather see fewer questions than incomplete samples.

Related to one of the strengths I mentioned above: the quality of the videos is top-notch, the answers come across as contrived. Some of the career strategists and hiring managers think that acting is a better approach than speaking naturally. Also, please do not start with, “That’s a great question.”

Do they think interviewers want candidates to walk into the room and schmooze them with canned answers? I suppose the speakers shouldn’t come across as deadpan but come on, let’s not talk too unnaturally.

Conclusion

Overall, I think this feature has some merit. It can benefit job candidates who are nervous going into their rounds of interviews. There are more pluses than negatives. Now the big question is will LinkedIn require its users to upgrade to premium to use this feature?

Why your LinkedIn profile resembles a combination résumé

You probably know what chronological and functional résumés are. Now imagine the two documents joined together as one. What you have is a résumé that demonstrates your areas of expertise as well as your accomplishment-rich work experience.

Reading a Resume

A while ago I wrote an article on how your LinkedIn About section can be similar to a functional résumé. Now I’ll take the concept a little further by explaining how your About and Experience sections can resemble a combination résumé if done properly.

The About section as the résumé Summary and  functional area

You might have been told that the About section needs to tell a story, which it should. However, if you want to highlight your areas of expertise (the functional résumé), you need to make them blatantly clear.

Following is partial example of one of my client’s About section which closely resembles the functional piece of a combination résumé beginning with ► BUILDING TALENTED TEAMS.

New technologies have the power to transform a business, especially when brought to market in the form of new products and services. That is what I enjoy doing.

Advanced materials and processes can form the basis for a product portfolio that will generate repeat revenues for years to come – if a company is able to leverage those innovations. I have been fortunate to participate in several technology firms where we did exactly that. Here are a few keys to our success:

► BUILDING TALENTED TEAMS – of professionals who are leaders in their respective areas. Then, encouraging and rewarding them for their collective success.

► ENGINEERING CREATIVE SOLUTIONS – that solve the customer’s problem, but also create manufacturing differentiators that will lead to follow-on production.

► OPERATIONAL SKILL – to simplify designs, improve on-time delivery, reduce rework and enhance efficiency.

► BUSINESS DEVELOPMENT EXPERIENCE – with more than 15 years of experience in technical sales and marketing of engineered solutions.

Differences between the About section and functional résumé area

1. Your LinkedIn About section is more than a Summary. There’s probably a good reason why LinkedIn went from calling this section Summary to About and most likely it’s because your About section can/should include elements of a typical résumé Summary and functional area.

2. No introductory paragraphs. Your résumé should not include the opening two paragraphs of your LinkedIn’s About section. There’s no need, or space, to explain the challenges of your industry, your passion, or a mission statement, etc.

Golden rules: résumé Summary is three or four lines at most, must grab the reader’s attention, and should include an accomplishment or two in order to show value.

3. Your résumé’s functional area won’t be as long.  The example above nearly reaches the 2,000 character limit. But the idea is the same. Under each area of expertise, you explain why they’re your strength in three or four lines.

The main reason why the About section is long is because your profile is a static document and therefore must cover more ground containing more information.

4. Tailor your resume’s functional area. Another difference is that your résumé will be tailored to each employer’s needs. Perhaps the employer is most interested in Team Building, Customer Relations, and Business Development. You simply highlight these areas on your résumé.


linkedin-alone

The Experience section as the chronological résumé

Now let’s see how my client’s Experience section clearly shows what he’s accomplished. (Again, this is a partial sample.)

A nice touch is how he breaks down his accomplishments by types, e.g., SALES GROWTH, PROFITABILITY, ON-TIME DELIVERY…

Led the transformation of this start-up, engineering research firm into a mature, product-based manufacturing business; sold the company; then helped to integrate it with a new parent company.

► SALES GROWTH – Increased product sales by 800%; now 87% of MSI’s total business.

► PROFITABILITY – Improved key production lines 30% by investing in Lean / Six Sigma / Kaizen initiatives.

► ON-TIME DELIVERY – Consistently achieved delivery commitments through tight-knit production teams, centralized reporting, targeted cross-training, and earned-value project tracking.

► HARVEST & DIVESTMENT – Marketed and sold the business. Leadership role in all stages of the sale process: selecting investment banker, identifying potential acquirers, preparing marketing materials, and communicating with prospective buyers.

► BUSINESS INTEGRATION – Successfully integrated MSI with new parent company. Retained customers while relocating and re-starting core manufacturing operations on the west coast.

Differences between the LinkedIn About section and Résumé Experience section

1. The value is clear. This position’s highlights clearly show value, as it is broken down into accomplishment types, e.g., SALES GROWTH, PROFITABILITY, ON-TIME DELIVERY…More so, the all-caps format makes it easy for the reader to see the accomplishment types my client delivers.

There really isn’t a distinguishable difference between the LinkedIn About section and résumé Experience section. Both should highlight accomplishments.

2. The length of my client’s Experience section for this job alone brings his combination résumé to two pages. He has two other roles as director of business development and principal engineer. In all, his combination résumé could be three-pages long, which is acceptable within a 10-15 work history.

3. The résumé Experience section must be tailored. It must be a reflection of what each individual employer requires. Your LinkedIn profile Experience section is static, like most other sections, so it has to cover a large swatch of value statements. Choose the ones that are of most importance to the employer.


If you need to revert from a chronological to a combination résumé, it would be a good move. Think about how your LinkedIn profile’s About and Experience sections are an example of how the combination résumé should be crafted.

5 steps to take on LinkedIn to be proactive in your job search

To land a job in 2020, more than ever, you’ll need to be proactive rather than reactive. In other words, stop blasting out job applications 10 per day. If you’ve been doing this for months, by now you know the ROI is very low. In some cases my clients, who are spraying and praying, haven’t heard a peep from employers.

proactive

This act of futility demands different approaches. I’m going to talk about one of them: how to be more proactive in your job search by researching and using LinkedIn. Below are the five steps you should take to do this.

  1. Research to identify companies for which you’d like to work
  2. Identify the people in said companies who can be of assistance
  3. Utilize your shared connections
  4. Get an introduction from your shared connections to the key players
  5. Follow up

Identify companies for which you’d like to work

For some this is a difficult task, but it doesn’t have to be. It’s going to take some work on your part. Let’s say you’re in the digital marketing space and want to work in or around Boston, Massachusetts, for a company that requires someone with your expertise.

You Google, “companies in digital marketing, boston” and arrive at sites that include the types of companies you’re seeking: Digital Agency Boston, Digital Agency‎ | Top Creative Agencies in Boston – 2020 Reviews, Clutch.co | Top Creative Design Companies in Boston, January 2020.

Selecting Top Creative Design Companies in Boston, January 2020, you see it provides information important to you such as the size of the company, it’s location, and the clients it serves. Now your research begins, as you go through each of the agencies’ websites to determine if they will be included on your list.

Note: you can develop your list of companies by talking with people in the industry. In many cases they’ll have a better idea of the culture and management of the companies in question.

Identify key players in your companies using LinkedIn

You’ve completed perhaps the most difficult process of being proactive in your job search. From here on in you’ll be using LinkedIn for your proactive job search. I’ll walk you through the steps of finding people who work in departments for which you’d like to work.

You read the short descriptions of the companies on the website and one company catches your eye immediately because of its size and location. Plus they have a really cool website. They also have a LinkedIn company page which shows that 92 people are on LinkedIn. Now it’s time to use Search and All Filters on LinkedIn.

1. Using Search type in the name of a company. You’ll see an option to choose People, which will give you a list of those who currently work for the company as well as those who used to work for the company. You’ll select from people who currently work there.

2. Go to All Filters (seen below) and select your company in Current Companies. This will give you the people who currently work there. Past Companies can be useful if you want to contact people for the lowdown on your company’s management and culture.

3. Other filters you’ll want to select are Connections (2nd), Locations (Boston), and Industries (Broadcast Media and Marketing & Advertising). This should give you a more manageable list of people from which to choose.

All Filters GYK

Utilize your shared connections

Shared connections can be extremely helpful when asking for an introduction to the people you have identified as key players in the company. This is why it’s important to have a focused network with like-minded people, as they can vouch for you when you want to correspond with said key player/s.

The connections you and your key player share is located under your key player’s name (seen below).  Josh is the one you want to contact and potentially connect with. You’ve identified Meredith (last name) as a shared connection who is trusted by you and your key player.

Shared Connections

Get an introduction to your key players

Sending a cold invite to a desired connection is the least of successful of the three methods I’ll mention, especially if you send it with the default LinkedIn message, “I would like to add you to my professional network.”

The second least successful, although much better than the aforementioned, is mentioning a shared connection in it. “Meredith (last name) and I are connected and she strongly suggested I invite you to my network.” This is the gist of the second type of invite.

Your best route to Josh is having Meredith send him an introduction. Of course she will, but out of courtesy you send her an email outlining the purpose of connecting with Josh. As well, you ask her to point out three of your areas of expertise.

Meredith sends Josh an email carbon copying you:

Hi Josh.

I’d like to introduce you to Sherri Jones, a trusted friend of mine. She is a marketing specialist with extensive knowledge in digital marketing. I worked with her two jobs ago in our marketing department.

Sherri has recently been laid off, along with her whole department, due to the company being acquired. She has many accomplishments to tout in data analytics, lead generation, social media marketing. I know the two of you can benefit from connecting and having a discussion.

Sherri,

You’ll find Josh to be a great resource for questions you have about companies similar to his. I hope you and he have the opportunity to connect on LinkedIn and then speak in person. You two will hit it off.

Note: Meredith could send Josh a LinkedIn message but he is more likely to open his email, especially if it’s sent to his work email address.

But you’re not finished

That’s right, you’re going to follow up with Meredith to thank her for the introduction. She did you a solid and you promise to keep her in the loop by pinging her on any progress.

Next you send Josh an invitation to connect with him, referencing Meredith and the email in the invite. Josh naturally agrees to connect because, as I once said to one of my close connections, “When you recommend someone to connect with, I do so without hesitation.”

After thanking him for agreeing to connect, circle back to Meredith and thank her again for the introduction. You tell her that he agreed to connect.

Start building the relationship by sending a message to Josh, further introducing yourself to a greater extent and offering your assistance in any way. You noticed on his profile that he’s from the Greater New York area, so yo ask him, “Yankees or Mets?”

When he returns your message with an answer to your question–it’s the Yankees–you first tell him you’re a Red Sox fan and tell him you won’t hold it against him for rooting for the Yanks. In the next paragraph, you ask if he’ll be willing to give you some advice at his convenience. You’ll be willing to call or set up a Zoom session.

He gladly accepts to Zoom with you and so the relationship begins.


To recap

The year 2020 will be your year if you’re proactive with your research and utilizing LinkedIn. Keep the five tenets in mind:

  1. Research to identify companies for which you’d like to work
  2. Identify the people in said companies who can be of assistance
  3. Utilize your common connections
  4. Get introductions to your key players
  5. Follow up

 

7 sins you’re committing with your LinkedIn campaign

You’ve heard of the seven deadly sins—Pride, Envy, Gluttony, Lust, Anger, Greed, Sloth. Two years ago I heard a podcast talking about them. Naturally, I thought about how they could relate to the job search, so I wrote an article titled, “7 job-search sins and what to do about them.

job-search-sins

Two years later I’m writing an article focusing on the sins you’re committing with your LinkedIn campaign. They are not the deadly sins discussed in the podcast I listened to, but they can definitely hurt your campaign and, consequently, your job search.

1. Apathy

If you’re put little to no effort in creating a strong profile, developing a network of like-minded people, and engaging with your network; your campaign will hit rock-bottom. At this point you need to determine if you should even be on LinkedIn.

Instead: LinkedIn takes work. Start by attending free workshops to learn how to write a profile that sells your value, develop a network, and engage with your network. You can find free workshops at One-Stop career centers across the US.

Another option is hiring a career coach who can teach you the ropes. Look at paying your coach as an investment for the future. Your coach will teach you how to master your LinkedIn campaign, which you can use if/when you want to leave your next job.

2. Fanaticism

The opposite of apathy, you can hurt your LinkedIn campaign if you’re overdoing the three components of your campaign (profile, network, engagement). An example is trying to optimize your profile by doing a keyword dump in order to be found.

Yet another example is taking engagement too far. I’m sometimes guilty of posting too often on LinkedIn. (Some of you who know me are thinking, “No kidding, Bob.”) When you do this you come across as a fanatic or even desperate.

Instead: Understand that optimizing your profile is important but also important is branding yourself with a profile that is focused, demonstrates value with quantified accomplishments, and shows your personality.

Don’t over engage; pull back on the throttle. One golden rule to follow is to post one time a day, four-five days a week. Here’s the thing, LinkedIn’s algorythm is more interested in quality, not quantity.

3. Anger

This is one of the seven deadly sins and one that comes into play with your LinkedIn campaign. There are LinkedIn members who come across as angry and, as a result, seriously damage their on-line brand and lengthen their job search.

An example of anger is bashing recruiters and hiring managers. Do you think employers aren’t reading what you write on LinkedIn? Don’t be naive; hiring authorities are trolling LinkedIn for talent. If they see your outbursts, you will be passed over.

Instead: When you find your blood pressure rising, resist commenting something like, “All employers practice age discrimination” or “I’m qualified for positions. What more do I have to do?” Remember that hiring authorities hold the cards; keep your angry thoughts to yourself.

4. Selfishness

It is a sin to expect help from others but be unwilling to help others. In fact, helping others first should be your mindset. One of my valued connections, Austin Belcak, writes about giving on LinkedIn as his number one LinkedIn tip for 2020. I agree.

Someone who is selfish will invite a LinkedIn member to their network and immediately ask for a favor. Another example is people who steal thoughts from other LinkedIn members—perhaps profile verbiage— and use them as their own.

Instead: Think of giving before receiving. This sentiment has become somewhat of a cliche, but it’s so true. One example of this is sending an article to one of your new connections that you think they would appreciate. Just this morning a long-time connection sent me an article that I found compelling.

5. Humility

To brag is sinful. To not promote yourself within reason is more sinful. As a career strategist and LinkedIn trainer, I encourage the appropriate amount of self-promotion. Your profile, like your résumé, should express the value you’ll deliver to employers. Avoid using platitudes you can’t back up.

Connecting with only a handful of people because you think other like-minded people don’t want to connect is counter-intuitive; LinkedIn is about developing a network of like-minded people. Similarly, feeling that because you’re unemployed and don’t have the right to write long posts is absurd.*

Instead: Many times I’ll sit with our career center clients to talk about their accomplishments. Without failure they tell me they have no accomplishments. But when I ask probing questions, the accomplishments come pouring out.

You have an obligation to promote yourself in your written and oral communications. Because if you don’t, no one will.

6. Denial

There are two types of denial. The first is denying that you need to be on LinkedIn. I see this with some of my clients who don’t believe in the power of LinkedIn for job-search success; continuous learning; and connecting with others to develop enriching, life-long relationships.

The second is denying that LinkedIn isn’t for you. Contrary to what I say about needing to be on LinkedIn; some people who are on LinkedIn have to come to the realization that the platform isn’t for them. This speaks to sin number one, Apathy.

Instead: There are three considerations. First, determine if LinkedIn is of value to your job search? For many it is, for some it isn’t. Second, if you join LinkedIn, understand it will take work to be successful. Lots of work. Third, it’s a life-long process; your campaign continues throughout your career.

7. Abandonment

I’ve seen people disappear on LinkedIn after a nice run. This is a sin because you’re not finishing what you started. Yes, LinkedIn is a lifelong endeavor. This sounds extreme but let me ask you, “Do you want to abandon networking and learning?”

There are those who are diligent about using LinkedIn while searching for work, but once they land their job they do the disappearing act. This is a huge mistake that I address below.

Instead: I strongly assert that you should not only use LinkedIn to find your next gig; you should also use LinkedIn while working. There are many reasons for this.

  1. The old saying, “Dig your well before you’re thirsty” is real. If I had a dollar for every client who struggled to get up to speed upon being unemployed, I’d be a rich man.
  2. LinkedIn can help you connect with potential business parties after you’ve landed our next gig.
  3. You are the face of the organization. Therefore, you should present a strong profile and show your engagement.

If these three reasons aren’t enough, re-read the second paragraph of sin number 6. In other words, there’s no helping you.


Here we have seven sins, albeit not deadly, you should avoid committing. But if you are committing any of them, pay attention to my recommendations on how to fix them.

*I remember one of my former clients saying, “I have no right to write articles on LinkedIn because I’m unemployed.” No word of a lie. Ironically this person is a director of Marketing and an excellent writer. Repeat after me, “I HAVE A RIGHT TO SHARE MY EXPERTISE EVEN THOUGH I’M UNEMPLOYED.”

 

How you can direct visitors to your LinkedIn Accomplishments section

Raise your hand if you visit a LinkedIn user’s profile and get as far as the Accomplishments section. Don’t feel guilty if you don’t. Rarely do most LinkedIn members travel that far down the LinkedIn profile. I usually don’t.

Accomplishments2

Now raise your hand if you list important projects, patents, organizations, honors & awards, and others in your Accomplishments section. I think I’m hearing crickets?

Quite honestly I don’t blame you if you didn’t raise your hand to the questions above. After all, Accomplishments is buried in the basement of your profile; it can’t be moved. (I wrote about this here.) I wonder if LinkedIn users even know if Accomplishments exists or what it’s for.

The question now is how do you alert visitors of your LinkedIn profile of your Accomplishments section.

One solution: mention Accomplishments in your About section

You can write about your outstanding projects and other notables in your Experience section, which is a good policy. However, I suggest making note of them in your About section.

About is most likely the first section visitors will read. Unlike your resume, it is more personal and, in my mind, more enjoyable to read.

Enjoyable in what way, you might wonder. In About you can: provide a creative hook in your first three lines; express your passion for what you do; describe the problems in your industry and how you can solve them. It’s a section where you can tell your story. Read what I wrote about here.

How to point your visitors to your Accomplishment section

Given that your About section can draw the attention of visitors, doesn’t it make sense to point your audience to Accomplishments? Unfortunately, we don’t yet have the ability to post links to Accomplishments, so words will have to do.

For Projects you can write a brief statement:

“If you would like to read about my outstanding projects in Landscape Architecture, scroll down to Accomplishments.”

Perhaps you Published a book or article. Offhand I can think of three of my close connections who’ve written books, Jim Peacock, Brian Ahearn, and Donna Serdula. I also wrote a book, which is mentioned in my About section:

“Do you know I wrote a book on how Introverts succeed in the job search? Well, you can find it in the Accomplishments section at the bottom of my profile.”

Many of my clients have Patents for products that they’ve created in their career. This can’t go unnoticed. If you’ve own patents, draw your visitors’ attention to them:

“I’m proud of the patients I own in the field of medical devices. They’re listed in my Accomplishment section below.”

College students should make use of the Courses they’ve taken and Test Scores they’ve achieved. If you earned outstanding Honors and Awards, use About to point visitors to Accomplishments.

Other types of accomplishments not obvious unless you point your visitors toward Accomplishments include: Languages, Test Scores, and Organizations. You now have the idea of how to help your visitors find what can be a bona fide feather in your cap.


Recently I shared a long post titled: YOUR LINKEDIN ABOUT SECTION IS MORE IMPORTANT THAN YOU THINK. This post is relevant because it shows how others feel about the importance of the About section. Thus, it can be a vehicle for directing your visitors to Accomplishments.

Photo: Flickr, Amit Shetty

 

10 LinkedIn New Year resolutions I know I WILL achieve

Like many people, I dislike New year resolutions, mainly because we rarely achieve them. But this year I’m going to set some resolutions that are attainable. The resolutions I vow to achieve are ones that relate to LinkedIn. These are ones I can do.

2020

I also hope my resolutions will benefit other LinkedIn users, namely job seekers; that they will emulate them. The following are 10 actions I will take in 2020.

1. Reach out to more people in a personal way. Admittedly of the nearly 4,000 connections, I haven’t met, in person, most of them. I plan to meet at least 40 of them. I will be a guest speaker at the Merrimack Valley LinkedInLocal, so this will be a great opportunity. Zoom and Skype count as making a personal connection.

2. Spread the word to people on LinkedIn. There are too many young adults and older adults who are not benefiting from LinkedIn. Sure, they have a LinkedIn account, but they’re not using it as it should be used.

Many people erroneously believe that a profile loaded with keywords will draw the attention of hiring authorities. Read 3 ways job seekers will be found on LinkedIn.

3. Get a newer photo taken. In 2016 I wrote an article entitled 4 ways your LinkedIn photo is an imposter. It feels as though my current photo is now an imposter. I’m thinking that my new one will be more theme-based, maybe one of me talking to a client. I’m not sure yet.

4. Produce even better content. I was awarded one of LinkedIn Top Voices for the content I delivered in 2019. I will continue to write articles, posts, and even videos for the upcoming year, but they will be more focused and relevant. Trending stuff.

5. Be more consistent in posting. Related to number 4, I aim to post at least four articles on a weekly basis. I will also follow my own words and improve how I comment on other’s posts. Sure there will be times when I will only react, but quality comments mean so much more.

6. Become a better curator. There are LinkedIn members who curate other’s content like pure champions. People like Mark Anthony Dyson, Hank Boyer, Sarah Johnston, Hannah Morgan, and Susan Joyce come to mind. Then there are others who only share their content. The ones who only share their content tend not to garner as many viewers.

7. Make my network even more focused. It’s important to create a like-minded network. I’ve done my best to do this, but there are many in my network who are…”dead wood.” They are not like-minded and, therefore, the content we share isn’t relevant.

8. Update my profile. I said earlier I’m going to update my photo but like many, I don’t visit my own profile as often as I should. I need fresh material and to add accomplishments to my Experience section.

9. Follow LinkedIn changes. Admittedly I don’t follow LinkedIn changes as best I can. I’m sure you’re familiar with the feeling of visiting LinkedIn and noticing something has changed, whether it’s small or big. My friend Keven Turner keeps me up to date on these changes.

10. Spend less time on LinkedIn; think quality, not quantity. I estimate that I spend close to an hour, if not more, on LinkedIn per day. I’m also on it every day of the week. The only time I wasn’t on LinkedIn were a few days when I vacationed in Italy. This will be the toughest one.


I’m sure I haven’t covered all I need to improve upon. So I will continue to add to this list of resolutions throughout the year. As a practice, I’m not a fan of New Year resolutions. I haven’t set any for my personal life. Better habits will be developed over time.

I’m curious if you have New Year resolutions for 2020. Feel free to list them in the comment section below or comment on LinkedIn.

Photo: Flickr, cg “Chasing the Light”