7 sins you’re committing with your LinkedIn campaign

You’ve heard of the seven deadly sins—Pride, Envy, Gluttony, Lust, Anger, Greed, Sloth. Two years ago I heard a podcast talking about them. Naturally, I thought about how they could relate to the job search, so I wrote an article titled, “7 job-search sins and what to do about them.

job-search-sins

Two years later I’m writing an article focusing on the sins you’re committing with your LinkedIn campaign. They are not the deadly sins discussed in the podcast I listened to, but they can definitely hurt your campaign and, consequently, your job search.

1. Apathy

If you’re put little to no effort in creating a strong profile, developing a network of like-minded people, and engaging with your network; your campaign will hit rock-bottom. At this point you need to determine if you should even be on LinkedIn.

Instead: LinkedIn takes work. Start by attending free workshops to learn how to write a profile that sells your value, develop a network, and engage with your network. You can find them at One-Stop career centers across the US.

Another option is hiring a career coach who can teach you the ropes. Look at paying your coach as an investment for the future. Your coach will teach you how to master your LinkedIn campaign, which you can use if/when you want to leave your next job.

2. Fanaticism

The opposite of apathy, you can hurt your LinkedIn campaign if you’re overdoing the three components of your campaign (profile, network, engagement). An example is trying to optimize your profile by doing a keyword dump in order to be found.

Yet another example is taking engagement too far. I’m sometimes guilty of posting too often on LinkedIn. (Some of you who know me are thinking, “No kidding, Bob.”) When you do this you come across as a fanatic or even desperate. But here’s the thing, LinkedIn is more interested in quality, not quantity.

Instead: Understand that optimizing your profile is important but also important is branding yourself with a profile that is focused, demonstrates value with quantified accomplishments, and shows your personality. Don’t over engage; pull back on the throttle. One golden rule to follow is to post one time a day, four-five days a week.

3. Anger

This is one of the seven deadly sins and one that comes into play with your LinkedIn campaign. There are LinkedIn members who come across as angry and, as a result, seriously damage their on-line brand. For example, they bash recruiters or hiring managers, thereby lengthening their job search.

Do you think employers aren’t reading what you write on LinkedIn? Don’t be naive; hiring authorities are trolling LinkedIn for talent. If they see your outbursts, you will be passed over.

Instead: When you find your blood pressure rising, resist commenting something like, “All employers practice age discrimination” or “I’m qualified for positions. What more do I have to do?” Remember that hiring authorities hold the cards; keep your angry thoughts to yourself.

4. Selfishness

It is a sin to expect help from others but be unwilling to help others. In fact, helping others first should be your mindset. One of my valued connections, Austin Belcak, writes about giving on LinkedIn as his number one LinkedIn tip for 2020. I agree.

Someone who is selfish will invite a LinkedIn member to their network and immediately ask for a favor. Occasionally people will steal thoughts from other LinkedIn members—perhaps profile verbiage— and use them as their own. I’m particularly sensitive to writers who don’t recognize other writers.

Instead: Think of giving before receiving. This sentiment has become somewhat of a cliche, but it’s so true. One example of this is sending an article to one of your new connections that you think they would appreciate. Just this morning a long-time connection sent me an article that I found compelling.

5. Humility

To brag is sinful. To not promote yourself within reason is more sinful. As a LinkedIn trainer, I encourage the appropriate amount of self-promotion. Your profile, like your résumé, should express the value you’ll deliver to employers. Avoid using platitudes you can’t back up.

Connecting with only a handful of people because you think other like-minded people don’t want connect is counter-intuitive; LinkedIn is about developing a network of like-minded people. Similarly, feeling that because you’re unemployed and don’t have the right to write long posts is absurd.*

Instead: Many times I’ll sit with our career center customers to talk about their accomplishments. Without failure they tell me they have no accomplishments. But when I ask probing questions, the accomplishments come pouring out. You have an obligation to promote yourself on your profile.

6. Denial

There are two types of denial. The first is denying that you need to be on LinkedIn. I see this with some of my clients who don’t believe in the power of LinkedIn for job-search success; continuous learning; and connecting with others to develop enriching, life-long relationships.

The second is denying that LinkedIn isn’t for you. Contrary to what I say about needing to be on LinkedIn; some people who are on LinkedIn have to come to the realization that the platform isn’t for them. This speaks to sin number one, apathy. It also speaks to the fact that certain people are fearful of the Internet.

Instead: There are three considerations. First, determine if LinkedIn is of value to your job search? For many it is, for some it isn’t. Second, if you join LinkedIn, understand it will take work to be successful. Lots of work. Third, it’s a life-long process; your campaign continues throughout your career, not after your job search ends.

7. Abandonment

I’ve seen people disappear on LinkedIn after a nice run. This is a sin because you’re not finishing what you started. Yes, LinkedIn is a lifelong endeavor. This sounds extreme but let me ask you, “Do you want to abandon networking and learning?”

There are those who are diligent about using LinkedIn while searching for work, but once they land their job they do the disappearing act. This is a huge mistake that I address below.

Instead: I strongly assert that you should not only use LinkedIn to find your next gig; you should also use LinkedIn while working. There are many reasons for this.

  1. The old saying, “Dig your well before you’re thirsty” is real. If I had a dollar for every client who struggled to get up to speed upon being unemployed, I’d be a rich man.
  2. LinkedIn can help you connect with potential business parties after you’ve landed our next gig.
  3. You are the face of the organization. Therefore, you should present a strong profile and show your engagement.

If these three reasons aren’t enough, re-read the second paragraph of sin number 6. In other words, there’s no helping you.


Here we have seven sins, albeit not deadly, you should avoid committing. But if you are committing any of them, pay attention to my recommendations on how to fix them.

*I remember one of my former clients saying, “I have no right to write articles on LinkedIn because I’m unemployed.” No word of a lie. Ironically this person is a director of Marketing and an excellent writer. Repeat after me, “I HAVE A RIGHT TO SHARE MY EXPERTISE EVEN THOUGH I’M UNEMPLOYED.”

 

How you can direct visitors to your LinkedIn Accomplishments section

Raise your hand if you visit a LinkedIn user’s profile and get as far as the Accomplishments section. Don’t feel guilty if you don’t. Rarely do most LinkedIn members travel that far down the LinkedIn profile. I usually don’t.

Accomplishments2

Now raise your hand if you list important projects, patents, organizations, honors & awards, and others in your Accomplishments section. I think I’m hearing crickets?

Quite honestly I don’t blame you if you didn’t raise your hand to the questions above. After all, Accomplishments is buried in the basement of your profile; it can’t be moved. (I wrote about this here.) I wonder if LinkedIn users even know if Accomplishments exists or what it’s for.

The question now is how do you alert visitors of your LinkedIn profile of your Accomplishments section.

One solution: mention Accomplishments in your About section

You can write about your outstanding projects and other notables in your Experience section, which is a good policy. However, I suggest making note of them in your About section.

About is most likely the first section visitors will read. Unlike your resume, it is more personal and, in my mind, more enjoyable to read.

Enjoyable in what way, you might wonder. In About you can: provide a creative hook in your first three lines; express your passion for what you do; describe the problems in your industry and how you can solve them. It’s a section where you can tell your story. Read what I wrote about here.

How to point your visitors to your Accomplishment section

Given that your About section can draw the attention of visitors, doesn’t it make sense to point your audience to Accomplishments? Unfortunately, we don’t yet have the ability to post links to Accomplishments, so words will have to do.

For Projects you can write a brief statement:

“If you would like to read about my outstanding projects in Landscape Architecture, scroll down to Accomplishments.”

Perhaps you Published a book or article. Offhand I can think of three of my close connections who’ve written books, Jim Peacock, Brian Ahearn, and Donna Serdula. I also wrote a book, which is mentioned in my About section:

“Do you know I wrote a book on how Introverts succeed in the job search? Well, you can find it in the Accomplishments section at the bottom of my profile.”

Many of my clients have Patents for products that they’ve created in their career. This can’t go unnoticed. If you’ve own patents, draw your visitors’ attention to them:

“I’m proud of the patients I own in the field of medical devices. They’re listed in my Accomplishment section below.”

College students should make use of the Courses they’ve taken and Test Scores they’ve achieved. If you earned outstanding Honors and Awards, use About to point visitors to Accomplishments.

Other types of accomplishments not obvious unless you point your visitors toward Accomplishments include: Languages, Test Scores, and Organizations. You now have the idea of how to help your visitors find what can be a bona fide feather in your cap.


Recently I shared a long post titled: YOUR LINKEDIN ABOUT SECTION IS MORE IMPORTANT THAN YOU THINK. This post is relevant because it shows how others feel about the importance of the About section. Thus, it can be a vehicle for directing your visitors to Accomplishments.

Photo: Flickr, Amit Shetty

 

10 LinkedIn New Year resolutions I know I WILL achieve

Like many people, I dislike New year resolutions, mainly because we rarely achieve them. But this year I’m going to set some resolutions that are attainable. The resolutions I vow to achieve are ones that relate to LinkedIn. These are ones I can do.

2020

I also hope my resolutions will benefit other LinkedIn users, namely job seekers; that they will emulate them. The following are 10 actions I will take in 2020.

1. Reach out to more people in a personal way. Admittedly of the nearly 4,000 connections, I haven’t met, in person, most of them. I plan to meet at least 40 of them. I will be a guest speaker at the Merrimack Valley LinkedInLocal, so this will be a great opportunity. Zoom and Skype count as making a personal connection.

2. Spread the word to people on LinkedIn. There are too many young adults and older adults who are not benefiting from LinkedIn. Sure, they have a LinkedIn account, but they’re not using it as it should be used.

Many people erroneously believe that a profile loaded with keywords will draw the attention of hiring authorities. Read 3 ways job seekers will be found on LinkedIn.

3. Get a newer photo taken. In 2016 I wrote an article entitled 4 ways your LinkedIn photo is an imposter. It feels as though my current photo is now an imposter. I’m thinking that my new one will be more theme-based, maybe one of me talking to a client. I’m not sure yet.

4. Produce even better content. I was awarded one of LinkedIn Top Voices for the content I delivered in 2019. I will continue to write articles, posts, and even videos for the upcoming year, but they will be more focused and relevant. Trending stuff.

5. Be more consistent in posting. Related to number 4, I aim to post at least four articles on a weekly basis. I will also follow my own words and improve how I comment on other’s posts. Sure there will be times when I will only react, but quality comments mean so much more.

6. Become a better curator. There are LinkedIn members who curate other’s content like pure champions. People like Mark Anthony Dyson, Hank Boyer, Sarah Johnston, Hannah Morgan, and Susan Joyce come to mind. Then there are others who only share their content. The ones who only share their content tend not to garner as many viewers.

7. Make my network even more focused. It’s important to create a like-minded network. I’ve done my best to do this, but there are many in my network who are…”dead wood.” They are not like-minded and, therefore, the content we share isn’t relevant.

8. Update my profile. I said earlier I’m going to update my photo but like many, I don’t visit my own profile as often as I should. I need fresh material and to add accomplishments to my Experience section.

9. Follow LinkedIn changes. Admittedly I don’t follow LinkedIn changes as best I can. I’m sure you’re familiar with the feeling of visiting LinkedIn and noticing something has changed, whether it’s small or big. My friend Keven Turner keeps me up to date on these changes.

10. Spend less time on LinkedIn; think quality, not quantity. I estimate that I spend close to an hour, if not more, on LinkedIn per day. I’m also on it every day of the week. The only time I wasn’t on LinkedIn were a few days when I vacationed in Italy. This will be the toughest one.


I’m sure I haven’t covered all I need to improve upon. So I will continue to add to this list of resolutions throughout the year. As a practice, I’m not a fan of New Year resolutions. I haven’t set any for my personal life. Better habits will be developed over time.

I’m curious if you have New Year resolutions for 2020. Feel free to list them in the comment section below or comment on LinkedIn.

Photo: Flickr, cg “Chasing the Light”

18 reasons why companies should hire mature workers

I woke up this morning with the same neck pain that’s been plaguing me for two weeks. I developed the pain when I was toweling off after a shower and WHAM, it felt like someone stuck a knife in my neck. Sometimes life sucks getting older.

CEO

I may be getting older, but I’m not too humble to say I’m good at what I do. I get to work early and often leave late. If it weren’t for the fact that I’m driving my kids around town almost every night, I’d probably take on another job. I like working and know many people my age who do as well.

So I wonder why some companies are downright ignorant and won’t hire mature workers like me. Don’t they realize we have a wealth of experience and a truckload of accomplishments, not to mention life experience that allows us to handle small problems our teenagers can’t? Don’t they know mature workers want to work?

One of my favorite workshops that I lead is called Mature Worker. In this workshop we laugh, kvetch, and sometimes cry about our unemployment status. What we wonder is why employers don’t see the value we bring to the table. Yeah we have experience that younger workers don’t, but we have much more:

  1. We can party. That’s right; we can party with the best of them. We just don’t do it the night before work and especially the night preceding a trade show.
  2. We are dependable. Did you ever notice who’s always at work and always on time? That’s us. We don’t have the responsibilities we once had when we attended school events, stayed home during snow days, and tended to our children when they were sick.
  3. We have better taste in music. Lady Gaga? AC/DC, Bob Dylan, Led Zeppelin, and U2 are more our style.
  4. We’ve been there done that. We’ve made our share of mistakes; and unless we’re total morons, we don’t repeat them. This speaks to our life experience.
  5. We have no life. Well, that’s not totally true. When my daughter comes home for college break, I see her maybe three hours at most. We’re less likely to come in with a hangover is a better way to put it.
  6. We can still talk on the phone. Our interpersonal skills are exceptional, because we aren’t texting all the time like our kids are.
  7. We know technology. Case in point, a 60+ year-old jobseeker told our Mature Worker group that he had saved his former company considerable time when he reduced a process from 60 minutes to 6 minutes by converting a program from Java to C++.
  8. We work smarter, not harder. “Done right the first time” has real meaning with the mature worker. Let others work at break-neck speed and repeat their actions; don’t take our focus and steady work as being slow.
  9. We’re great at customer service. We’ve waited in line at Wal-Mart, McDonalds, and other places where cashiers were distracted by their coworkers of the opposite gender. We realize how important it is to satisfy the customer.
  10. We’re confident in our skills. We know we can lead projects, coordinate teams of 25 people, run a global marketing campaign, etc. Can we still do a bicycle kick? Hell no.
  11. We are composed. Many of us have been through the ringer. We’ve suffered losses. We’ve raised our kids to be responsible individuals. This life experience has prepared us to keep our heads and remain calm.
  12. We can laugh at ourselves. So maybe my memory isn’t what it used to be, but it was funnier than hell when I wore two different shoes to work. No problem, I had an extra pair in my cube.
  13. We cope well. See number 12.
  14. We’re mature. We appreciate a good time or two, but the office is professional. Gone are the days when I would toss the Nerf football around the office or put Vaseline on my colleagues’ telephone receivers or put rubber eyeballs in the water cooler. (That was a good one.)
  15. We’re everywhere. Have you ever noticed that a large majority of CEO’s, presidents, VP’s, and managers are mature workers? You can’t get rid of us…unless you want the ship to sink.
  16. We’re great mentors. Perhaps it’s because we’ve had our share of screw-ups that we don’t want our younger colleagues to do the same. We’ll try to prevent this as much as we can.
  17. We want the company to succeed. This is a better way to say we’re loyal; but let’s face it we don’t plan to jump ship after one year on the job.
  18. Our work ethic can’t be beat. I ask my Mature Worker workshop participants how many of them grew up cutting their neighbors’ lawns, rather than playing Call to Duty or putting a dent in their parents’ couches.

I don’t know when my neck will feel better or when I’ll reduce my walking time, but I know that, like fine wine that ages with time, I’ll only get better at what I do on the job. As time goes on, I’ll impart my wisdom, level-headedness, and sense of humor on those who are less fortunate than mature workers.

If you have additional reasons why employers should hire mature workers, let me know in a comment below.

Photo, Flickr, CEO Headshot

9 major areas where your LinkedIn profile brands you

It’s safe to say I’ve critiqued or written hundreds of LinkedIn profiles. What’s most important in a profile is that it brands the LinkedIn member; it sends a clear, consistent message of the value the member will deliver to employers. Does your profile brand you?

linkedin-alone

In this article we’ll look at nine sections of your profile where you should focus on branding yourself. When you accomplish this, you’ll have a profile that will help you land a job.

1. Snapshot Area

I call this section the Snapshot area because that’s exactly what it is: a snapshot of who you are. This section includes your background image, photo, and headline as the major components which have an immediate effect on your branding.

New Snapshot Bob

Your background image can serve to brand you by letting visitors know the type of work you do. For my background image, I display my LinkedIn Top Voices recognition. Other members might use a background image that speaks more to their personal interests.

If you think a photo is unnecessary, you are sadly mistaken. A profile sans photo gives the impression you can’t be trusted. In addition, people won’t recognize and remember you. LinkedIn says profiles with photos are 21 times more likely to be viewed than those without.

Perhaps most important is your headline. It’s what people first read about you and can determine if they open your profile. It might be enough for someone to accept an invite from you if written well.

Headlines that say things like “Seeking Employment” or “Finance Manager at Company X” are ineffective, as they fail to show value.

Rather, your Headline should brand you like this: “Finance Manager at Company X | Financial Planning and Analysis | Auditing | Saving Organizations Millions.”

2. About Section

This is where you tell your story, which can include the passion you have for your occupation, a statement about your expertise, or even explain how you’re changing your career. Here’s how your profile can brand you.

  1. It allows you to tell a story that can include the, why, what, who, and how. In other words, why are you passionate about what you do, who you do it for, and how you do it. Similar to your résumé’s Summary, you should list accomplishments that immediately speak to your greatness.
  2. Your About section is written in first- or third-person point of view, giving it more of a personal feel than your résumé’s Summary.
  3. It is significantly longer. You’re allowed 2,000 characters to work with, which I suggest you use.
  4. Finally, you can highlight rich media such as video, audio, documents, and PowerPoint presentations.

Read this article that describes how to craft a kick-ass About section.

3. Articles and Activity

When I review people’s profiles, I pay special attention to this section. It tells me how engaged a person has been on LinkedIn. To brand yourself successfully, you want to show that you’ve engaged with your connections. Do you have to write articles? That would be ideal but not necessary.

Articles and activities

I will click “See all activity” to see how if a person is a player on LinkedIn. If I see the person hasn’t used LinkedIn in months, I will not be impressed; neither will hiring authorities.

4. Experience

Bob Experience

I’m often asked by job seekers how they should address the experience section of their profile. I tell them they have two options: They can either write a section that resembles the work history found on their resume, or they can use their experience section to highlight only their most important accomplishments.

I favor the latter approach, but some think their profile might be the only document an employer sees, so they believe showing all is the way to go. What’s most important in building your brand is listing accomplishments with quantified results.

Good: Increased productivity by implementing a customer relations management (CRM) system.

Better: Initiated and implemented – before the deadline – a customer relations management (CRM) system that increased productivity by 58%.

It’s a good idea to use bullets to highlight your accomplishments. One of my LinkedIn connections, Donna Serdula, has created a handy list of bullets and symbols you can copy and paste for use on your own profile.

5. Education

Many people neglect this section, choosing to simply list the institution they attended, the degree they received, and their date of graduation. This might be the norm for resumes, but LinkedIn gives you the opportunity to further support your brand by telling the story of your education.

Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

While working full time at Company A, I attended accelerated classes at night for four years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.

6. Volunteer

Build your brand by showing visitors that you are utilizing your skills and developing new ones. It’s fine to volunteer for what I call “a good cause,” but to show people you’re serious about your occupation, you’ll volunteer at a host agency that requires your expertise.

(If you volunteer for a significant amount of time, I feel it’s fine to list this experience in your Experience section, as long as you write “Volunteer Experience” beside your job title.)

7. Featured Skills and Endorsements

A healthy Skills section consisting of 30-50 skills is another way to strengthen your brand. The skills you decide to list should demonstrate your expertise. Do not list skills you are simply familiar with.

To further enhance your brand, the skills may be endorsed by your first-degree LinkedIn connections. If you’re unsure as to which skills to endorse, here is a previous article of mine that can help you.

endorsements

8. Recommendations

This is a section I talk about in my LinkedIn workshops, and I always stress how valuable it is to receive recommendations from others, as well as write them for others. By receiving recommendations, you show the value you bring to employers. Meanwhile, writing recommendations shows your authority and what you value in workers. Either way, recommendations are a great way to brand you.

9. Accomplishments

Certifications, Organizations, and Projects are listed under Accomplishments. Prior, they had their own real estate, but now they’re buried under this header. And yes, they must be expanded like most sections.

You can still brand yourself by pointing out in your About section a project or two that you completed on time and under budget while managing a team of six.


These are just some sections on your LinkedIn profile that contribute to supporting your strong personal brand. I’m curious to know about other sections that can brand you.

Next read 5 Types of People You Should Connect with on LinkedIn.

This post originally appeared on Social-Hire.com. 

The ultimate comparison of the résumé and LinkedIn profile: a look at 10 areas

Occasionally I’m asked which I prefer writing or reviewing, a résumé or LinkedIn profile. To use a tired cliché, it’s like comparing apples and oranges. The first fact we have to realize is that each has its own purpose.

Reading a Resume

The second fact is that, although the résumé and LinkedIn profile are trying to accomplish the same goal, show your value; they are different in many ways. One of my pet peeves is looking at a copy and paste of the résumé to the profile. It’s just plain wrong, and you’ll see why as you read this article.

LinkedIn Logo longPurpose of each document

Résumé

Your résumé is most likely the first document hiring authorities will see, so your value-add must make an immediate impact. If not, your chances of getting interviews are very slim.

You will send your résumé in response to a specific job. As such, it must be tailored to each job and contain keywords. Failing to do this will adversely impact your résumé’s chance of getting past the applicant tracking system (ATS).

Lastly, you use push technology with your résumé; therefore far fewer hiring authorities will see it.

LinkedIn profile

Your consistent message of value-add demonstrated through your résumé carries over to your LinkedIn profile. Your profile is NOT focused on a specific job; it is static and more general.

Most likely you’ll have a résumé constructed before you build your profile. Therefore, the stronger your résumé, the easier to build your LinkedIn profile.

You rely on pull technology with your profile, as hiring authorities find you by entering your title, areas of expertise, and location if relevant.

Comparing the two

I’ve broken down the sections of the résumé and LinkedIn profile to compare them side-by-side.  It’s easier to see the differences this way. As mentioned earlier, it’s similar to comparing apples and oranges.

Note: Sections 1 through 6 are those which both documents possess. Further down this article are sections the LinkedIn profile has and most likely the résumé doesn’t.


1. Headline

Résumé: A headline tells potential hiring authorities your title and a line below it your areas of expertise and perhaps a two-word accomplishment (Cost Savings) in approximately 10 words.

It is tailored to the job at hand, like most sections on your résumé. Most executive-level résumés have a headline.

LinkedIn profile: Similar to your résumé, a headline will tell hiring authorities your title as well as your major strengths. It is more general and includes more areas of expertise.

One benefit I see with the profile headline is it allows more characters to work with than the résumé. You have 120 characters or slightly more than 16 words. If you want to include a short branding statement, this could be a nice touch.


2. Summary/About

Resume: The résumé’s Summary sometimes gets overlooked in a hiring authority’s rush to get to the Employment section. The key to grabbing their attention is creating  accomplishment-rich verbiage, such as:

Operations manager who reduces companies’ costs by 60% annually through implementing lean practices.

There are two other points I emphasize with my clients. The first is that the Summary should not exceed 110 words or three lines; the shorter the better. The second is there should be no fluff or clichés included in it.

LinkedIn profile: Your profile’s About section will differ from your résumé’s Summary for a number of reasons.

  1. It allows you to tell a story that can include the, why, what, who, and how. In other words, why are you passionate about what you do, who you do it for, and how you do it. Similar to your résumé’s Summary, you should list accomplishments that immediately speak to your greatness.
  2. Your About section is written in first- or third-person point of view, giving it more of a personal feel than your résumé’s Summary.
  3. It is significantly longer. You’re allowed 2,000 characters to work with, which I suggest you use.
  4. Finally, you can highlight rich media such as video, audio, documents, and PowerPoint presentations.

Read this article that describes how to craft a kick-ass About section.


3. Core Competencies/Key Skills

Resume: Here’s where you list the core competencies or key skills for the position you’re pursuing. These skills that are specific to the position for which you’re applying. You can also include skills that might be tiebreakers. Nine to 12 skills are appropriate for this section.

LinkedIn profile: This section is located further down your profile; whereas it’s typically placed under the Summary on your résumé. However, I wanted to discuss this out of order, as this is the closest section to Core Competencies.

List your outstanding technical and transferable skills in the Skills and Endorsements section, which is similar to the Core Competency section on your résumé, with a few major differences:

  1. You can be endorsed for your skills. There is debate as to the validity of endorsements, but they can be legit if the endorser has evidence of the endorsee’s skills.
  2. You are given up to 50 skills to list. I suggest listing skills that are related to your occupation.
  3. When applying through Easy Apply in LinkedIn Jobs, they are one criterion by which your candidacy is measured.

4. Experience section

Resume: Job-specific accomplishments effectively send a consistent message of your value. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes. Provide quantified results in the form of numbers, dollars, and percentages.

Good: Increased productivity by implementing a customer relations management (CRM) system.

Better: Increased productivity by 58% by initiating and implementing – 2 weeks before the deadline – a customer relations management (CRM) system. 

LinkedIn profile: Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Another approach is to copy what’s on your résumé to your profile, but that lacks creativity.

I also point out to my clients that they can personalize their LinkedIn profile’s Experience section, which is not commonly done with their résumé. One approach is to write your job summary or mission in first-person point of view. Following is an example from Austin Belcak:

I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).

My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, and more. My students have landed interviews and offers at Google, Microsoft, Amazon, Apple, Facebook, Twitter, Uber, Deloitte, Accenture, ESPN and more.

Read this article on 5 reasons why you shouldn’t ignore your LinkedIn profile Experience section.


5. Licenses & Certifications

Résumé: This section is usually named Training and if there are any certifications or licenses earned, they are mentioned here. I suggest that my clients list them above Education, as our eyes typically go to the bottom of the last page to find Education. In some cases, especially with teachers, Certifications are listed at the top of the résumé.

LinkedIn profile: LinkedIn doesn’t see the placement of Licenses & Certifications as I do. On your profile they are placed below Education. This is not the point, though. One might wonder why this section even exists, as it is buried in the bowels of your profile.


6. Education

Résumé: Typically the résumé’s Education section consists of the institution, location, years of attendance (optional), degree, and area of study or major. You can include a designation such as Magna Cum Laude. Here is an example of how your education should be written.

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

LinkedIn profile: Many people neglect this section, choosing to simply list the information they would on their résumé. This is a shame, as LinkedIn gives you the opportunity to further support your brand by telling the story of your educational experience.

Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

While working full time at Company A, I attended accelerated classes at night for four years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.

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Sections more likely on your profile than your résumé

The following areas are most likely not going to be on your résumé; although, it’s not entirely out of the question. For instance, you might have a Volunteer Experience, especially if your volunteerism is pertinent to your career objective.

7. Photo and background images

These two images are the first to brand you on your LinkedIn profile. They are what truly separate the profile from the résumé.

Résumé: A photo is not likely unless you are in acting, modeling, or perhaps real estate. I have never seen anything close to a background image on a résumé. However, graphics are common for graphic artists and other creative occupations.

LinkedIn Profile: I see the photo and the background image as a must for the profile. Discussing the profile photo with my clients is somewhat touchy, as the average age is 55. You know where I’m going with this.

Here’s the thing: without a photo, you will come across as unmemorable, untrusted, and unliked. What’s most important is that your photo is topical, current, and high quality. I’ve seen photos of older workers that make their profile pop.

The background image, if done well, can demonstrate your industry or personal interest. LinkedIn allows you 1,584 x 396 pixels in size.


8. Articles and Activity

Resume: Non existent. Your Hobbies and Activities section would be the closest match, but there’s very little information included in this area compared to the LinkedIn profile.

LinkedIn profile: Because LinkedIn is an interactive platform, your articles and activity will be shown on your profile. This is something I pay a great deal of attention to when critiquing a client’s profile. I like to see that they’ve at least been active four times a week.


9. Recommendations

Résumé: Non existent, nor should they be included with your résumé. You might bring them to an interview as part of your portfolio, but to send them with your résumé just gives hiring authorities more verbiage to read.

LinkedIn profile: Where to begin? In short, one of the most popular sections to one designated to the…you guessed it, bowels of the profile. What a gem these are in terms of branding  you. Not only can you show hiring authorities how much you’re regarded by people with whom you worked; you can write recommendations for your employees.

Read 5 reasons why LinkedIn recommendations should get more respect to get a clearer picture of how I feel about their treatment.

10. Accomplishments

Lastly we arrive at accomplishments, where so many great nuggets are hidden on your profile which could be included on your Résumé.

Résumé: Do you have a section on your résumé designated to outstanding projects? If you did, most likely it’s at the top just below your Summary section. It makes good sense if you want to highlight some of your greatest career accomplishments. Perhaps you have patents and publications listed on your résumé.

LinkedIn profile: Well, you can include the aforementioned and more; but in order for hiring authorities to see them, they’d have to be curious or you’d have to direct them to your Accomplishment section. I tell my clients to provide such instructions in the About section. “If you would like to see how I raised 2MM in revenue for one company, journey to my Accomplishment section to read about it.”

To further make my case, one of my dear connections was interviewed by Aljazeera America for his photography of homeless people and models in NYC. Naturally he has it listed as a project in this section. I had to write him and advise that he include it as rich media in his About section. Here is the link to his awesome video.


Lastly…for real.

If you’ve read this far, I salute you. I would love to hear your feedback on this article, as well as know which you favor, the résumé or LinkedIn profile. By the tone of this article, I guess you know which one I fancy.

 

 

No job is permanent: 20 career-development pundits weigh in

This article is the result of a post I wrote recently, answering the question, “What was the best career advice you received from someone?” Currently, there are close to 84,800 views, more than 850 reactions, and more than 130 comments. I’ve compiled the best comments received from this post.

laid-off

Four years ago I was leading a LinkedIn workshop at a local community college. One of the members arrived early and was quietly working on his laptop. To start a conversation, I asked him why he was taking the workshop.

He responded by saying he was told he had to take it. You see, he really didn’t need it to find a job. Smugly he told me he worked for the City Mayor; he would never have to look for a job. I wasn’t going to debate with him about job security. My workshop was about to begin.

People were entering the room. The young man continued to work on his laptop and ignore what I was teaching.

Months after our conversation, when the City Mayor changed hands, I saw him working at a local coffee shop. I asked him how things were going. He responded by saying that he had lost his job.

What the career-development pundits have to say

“We have insurance for our homes and our cars, but not for our careers. Career development is like career-insurance. It’s having a plan in place, should, heaven forbid, you lose your steady income.Maureen McCann

“There is never job security. The first problem is that people see LinkedIn as just a job search tool. I start off my workshops stressing that LinkedIn is NOT a job search tool, but a career management tool.” Greg Johnson グレッグ ジョンソン

“…A great reason to etworking and helping others on their Journey. Do all of it for the right reasons but also know that strong social currency may be the down payment on your next big opportunity.

“The tough truth is that no job is truly safe, and no one’s employment future is set in stone. With so many variables beyond our purview—I advise clients to control what they can. We should always have a plan B. Period.” Virginia Franco

“And we career professionals aren’t immune either. I too was laid off, but I followed my own advice & got a new job long before my severance ended. It’s a hard lesson to learn though.” Edythe Richards

“One of the best things you can do for yourself—and your career—is to stay prepared, even if you feel comfortable in your job. Research, foster your network, keep your resume updated, and invest in professional development.” Adrienne Tom

“A recent lay-off caused me to face my pretense about “permanent” placement, and I now consider the full range of employment possibilities having let go of the self-importance that formerly kept my options self-limiting.” Justin Birnstihl

The parachute applies in cases especially like this. We should always be developing ourselves for inspiration, professionalism, but also in case we have to make a switch unexpectedly.” Sarah-Joy Kallos

“I’ve said many times that the jobs of the future are entrepreneurial in nature, yet our schools prepare us to be the same kind of employees they always have. With a little sense of business, we can see a layoff coming a mile away and be ready for it, including when it might impact us.” Phil Kasiecki

“I am always prepared to put my best foot forward in the workplace and continue to build my skills but also remember in the back of my mind that the job market is always changing and nothing is entitled to me.” Caitlin Outen

“A career search shouldn’t just be when you want/need a role. It should be part of your ongoing career strategy. Things like: ✅ Keeping a record of your career achievements. ✅ Keeping your CV up to date. ✅ Consistently building your networks. ✅ Establishing & maintaining a personal brand ✅ Using LinkedIn regularly for posting, establishing expertise and building connections.” Elaine Weir

“I read recently that 80% of people will lose their job at some point over their careers—and it is rarely ‘a good time.’ As Diana YK Chan, MBA coined, ‘You have to ABC—always be connecting’ and looking for the next opportunity.Sarah Johnston

“The good news is you are in charge of your own career: continually improving your skills and developing yourself, becoming an expert at something, delivering quality work, maintaining a strong reputation, building a solid internal and external network, etc.” Karine S. Touloumjian

“I suggest to any young person that they ought to continually work on developing their skills and adding to their toolkit…Also, work on a side hustle. I see a side hustle as an insurance policy in case the day job disappears. Lastly, networking is your best friend…Those seeds you plant bear good fruit for your soul and career.” Maisel Mazier

“Ideally, yes, where the business and the employee’s goals, aspirations, etc. align, it can be a great thing – but it doesn’t mean it’s forever….making connections, becoming more visible, and promoting your career when you don’t need to is far easier than having to do so when you’ve lost your job.” Barry Braunstein

“A recent lay-off caused me to face my pretense about ‘permanent’ placement, and I now consider the full range of employment possibilities having let go of the self-importance that formerly kept my options self-limiting.” Justin Birnstihl

“Had I not been proactive, this could have caused me great financial hardship. This is why you ALWAYS need to network, no matter how long you have been in a job. You just never know what will happen.” Shelly Piedmont, SPHR SHRM-SCP

“Think not just employment but go even further and envision the possibility of being an employer yourself! All the above can only be achieved with flexibility and open-mindedness.” Everline Griess

“It’s easier to stay ready than to get ready. Always prepare for your next opportunity as if you’ve already thrown your name in the hat for consideration.” Ashley Watkins

“I was laid off back in August and am proud that I had ‘packed a reserve parachute’ by way of savings and several side hustles as a website builder, marketing ghostwriter, and an EMT. It truly is up to the individual these days to write and stamp their own ticket.” James Finn


As a career coach and workshop facilitator, I see many people who tell me that they never saw their layoff coming. At 50-years-old and 30 years at the same company, they thought they would retire from their company. They never saw their layoff coming.

The majority of our career-development pundits say that staying ready while working is key to rebounding after losing one’s job. I like Maureen McCann’s term “Career Insurance” as describing the process of being prepared for the inevitable.

#LinkedInTopVoices

Photo: Flickr, Martin Sharman