Category Archives: Résumé Writing

The ultimate comparison of the résumé and LinkedIn profile: a look at 10 areas

Occasionally I’m asked which I prefer writing or reviewing, a résumé or LinkedIn profile. To use a tired cliché, it’s like comparing apples and oranges. The first fact we have to realize is that each has its own purpose.

Reading a Resume

The second fact is that, although the résumé and LinkedIn profile are trying to accomplish the same goal, show your value; they are different in many ways. One of my pet peeves is looking at a copy and paste of the résumé to the profile. It’s just plain wrong, and you’ll see why as you read this article.

LinkedIn Logo longPurpose of each document

Résumé

Your résumé is most likely the first document hiring authorities will see, so your value-add must make an immediate impact. If not, your chances of getting interviews are very slim.

You will send your résumé in response to a specific job. As such, it must be tailored to each job and contain keywords. Failing to do this will adversely impact your résumé’s chance of getting past the applicant tracking system (ATS).

Lastly, you use push technology with your résumé; therefore far fewer hiring authorities will see it.

LinkedIn profile

Your consistent message of value-add demonstrated through your résumé carries over to your LinkedIn profile. Your profile is NOT focused on a specific job; it is static and more general.

Most likely you’ll have a résumé constructed before you build your profile. Therefore, the stronger your résumé, the easier to build your LinkedIn profile.

You rely on pull technology with your profile, as hiring authorities find you by entering your title, areas of expertise, and location if relevant.

Comparing the two

I’ve broken down the sections of the résumé and LinkedIn profile to compare them side-by-side.  It’s easier to see the differences this way. As mentioned earlier, it’s similar to comparing apples and oranges.

Note: Sections 1 through 6 are those which both documents possess. Further down this article are sections the LinkedIn profile has and most likely the résumé doesn’t.


1. Headline

Résumé: A headline tells potential hiring authorities your title and a line below it your areas of expertise and perhaps a two-word accomplishment (Cost Savings) in approximately 10 words.

It is tailored to the job at hand, like most sections on your résumé. Most executive-level résumés have a headline.

LinkedIn profile: Similar to your résumé, a headline will tell hiring authorities your title as well as your major strengths. It is more general and includes more areas of expertise.

One benefit I see with the profile headline is it allows more characters to work with than the résumé. You have 120 characters or slightly more than 16 words. If you want to include a short branding statement, this could be a nice touch.


2. Summary/About

Resume: The résumé’s Summary sometimes gets overlooked in a hiring authority’s rush to get to the Employment section. The key to grabbing their attention is creating  accomplishment-rich verbiage, such as:

Operations manager who reduces companies’ costs by 60% annually through implementing lean practices.

There are two other points I emphasize with my clients. The first is that the Summary should not exceed 110 words or three lines; the shorter the better. The second is there should be no fluff or clichés included in it.

LinkedIn profile: Your profile’s About section will differ from your résumé’s Summary for a number of reasons.

  1. It allows you to tell a story that can include the, why, what, who, and how. In other words, why are you passionate about what you do, who you do it for, and how you do it. Similar to your résumé’s Summary, you should list accomplishments that immediately speak to your greatness.
  2. Your About section is written in first- or third-person point of view, giving it more of a personal feel than your résumé’s Summary.
  3. It is significantly longer. You’re allowed 2,000 characters to work with, which I suggest you use.
  4. Finally, you can highlight rich media such as video, audio, documents, and PowerPoint presentations.

Read this article that describes how to craft a kick-ass About section.


3. Core Competencies/Key Skills

Resume: Here’s where you list the core competencies or key skills for the position you’re pursuing. These skills that are specific to the position for which you’re applying. You can also include skills that might be tiebreakers. Nine to 12 skills are appropriate for this section.

LinkedIn profile: This section is located further down your profile; whereas it’s typically placed under the Summary on your résumé. However, I wanted to discuss this out of order, as this is the closest section to Core Competencies.

List your outstanding technical and transferable skills in the Skills and Endorsements section, which is similar to the Core Competency section on your résumé, with a few major differences:

  1. You can be endorsed for your skills. There is debate as to the validity of endorsements, but they can be legit if the endorser has evidence of the endorsee’s skills.
  2. You are given up to 50 skills to list. I suggest listing skills that are related to your occupation.
  3. When applying through Easy Apply in LinkedIn Jobs, they are one criterion by which your candidacy is measured.

4. Experience section

Resume: Job-specific accomplishments effectively send a consistent message of your value. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes. Provide quantified results in the form of numbers, dollars, and percentages.

Good: Increased productivity by implementing a customer relations management (CRM) system.

Better: Increased productivity by 58% by initiating and implementing – 2 weeks before the deadline – a customer relations management (CRM) system. 

LinkedIn profile: Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Another approach is to copy what’s on your résumé to your profile, but that lacks creativity.

I also point out to my clients that they can personalize their LinkedIn profile’s Experience section, which is not commonly done with their résumé. One approach is to write your job summary or mission in first-person point of view. Following is an example from Austin Belcak:

I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).

My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, and more. My students have landed interviews and offers at Google, Microsoft, Amazon, Apple, Facebook, Twitter, Uber, Deloitte, Accenture, ESPN and more.

Read this article on 5 reasons why you shouldn’t ignore your LinkedIn profile Experience section.


5. Licenses & Certifications

Résumé: This section is usually named Training and if there are any certifications or licenses earned, they are mentioned here. I suggest that my clients list them above Education, as our eyes typically go to the bottom of the last page to find Education. In some cases, especially with teachers, Certifications are listed at the top of the résumé.

LinkedIn profile: LinkedIn doesn’t see the placement of Licenses & Certifications as I do. On your profile they are placed below Education. This is not the point, though. One might wonder why this section even exists, as it is buried in the bowels of your profile.


6. Education

Résumé: Typically the résumé’s Education section consists of the institution, location, years of attendance (optional), degree, and area of study or major. You can include a designation such as Magna Cum Laude. Here is an example of how your education should be written.

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

LinkedIn profile: Many people neglect this section, choosing to simply list the information they would on their résumé. This is a shame, as LinkedIn gives you the opportunity to further support your brand by telling the story of your educational experience.

Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

While working full time at Company A, I attended accelerated classes at night for four years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.

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Sections more likely on your profile than your résumé

The following areas are most likely not going to be on your résumé; although, it’s not entirely out of the question. For instance, you might have a Volunteer Experience, especially if your volunteerism is pertinent to your career objective.

7. Photo and background images

These two images are the first to brand you on your LinkedIn profile. They are what truly separate the profile from the résumé.

Résumé: A photo is not likely unless you are in acting, modeling, or perhaps real estate. I have never seen anything close to a background image on a résumé. However, graphics are common for graphic artists and other creative occupations.

LinkedIn Profile: I see the photo and the background image as a must for the profile. Discussing the profile photo with my clients is somewhat touchy, as the average age is 55. You know where I’m going with this.

Here’s the thing: without a photo, you will come across as unmemorable, untrusted, and unliked. What’s most important is that your photo is topical, current, and high quality. I’ve seen photos of older workers that make their profile pop.

The background image, if done well, can demonstrate your industry or personal interest. LinkedIn allows you 1,584 x 396 pixels in size.


8. Articles and Activity

Resume: Non existent. Your Hobbies and Activities section would be the closest match, but there’s very little information included in this area compared to the LinkedIn profile.

LinkedIn profile: Because LinkedIn is an interactive platform, your articles and activity will be shown on your profile. This is something I pay a great deal of attention to when critiquing a client’s profile. I like to see that they’ve at least been active four times a week.


9. Recommendations

Résumé: Non existent, nor should they be included with your résumé. You might bring them to an interview as part of your portfolio, but to send them with your résumé just gives hiring authorities more verbiage to read.

LinkedIn profile: Where to begin? In short, one of the most popular sections to one designated to the…you guessed it, bowels of the profile. What a gem these are in terms of branding  you. Not only can you show hiring authorities how much you’re regarded by people with whom you worked; you can write recommendations for your employees.

Read 5 reasons why LinkedIn recommendations should get more respect to get a clearer picture of how I feel about their treatment.

10. Accomplishments

Lastly we arrive at accomplishments, where so many great nuggets are hidden on your profile which could be included on your Résumé.

Résumé: Do you have a section on your résumé designated to outstanding projects? If you did, most likely it’s at the top just below your Summary section. It makes good sense if you want to highlight some of your greatest career accomplishments. Perhaps you have patents and publications listed on your résumé.

LinkedIn profile: Well, you can include the aforementioned and more; but in order for hiring authorities to see them, they’d have to be curious or you’d have to direct them to your Accomplishment section. I tell my clients to provide such instructions in the About section. “If you would like to see how I raised 2MM in revenue for one company, journey to my Accomplishment section to read about it.”

To further make my case, one of my dear connections was interviewed by Aljazeera America for his photography of homeless people and models in NYC. Naturally he has it listed as a project in this section. I had to write him and advise that he include it as rich media in his About section. Here is the link to his awesome video.


Lastly…for real.

If you’ve read this far, I salute you. I would love to hear your feedback on this article, as well as know which you favor, the résumé or LinkedIn profile. By the tone of this article, I guess you know which one I fancy.

 

 

Is it time to de-clutter your résumé? 10 items to consider

Recently one of my clients presented to me a seven-page résumé to critique. My first reaction was to see if there were duplicate documents. Nope, it was one résumé. Before I had a chance to speak, he said, “I know, it’s too long.” Too long was an understatement.

Reading a Resume

I’m not a proponent of limiting the number of résumé pages to one, or even two. But seven-pages is definitely overdoing it. There was what I refer to a lot of clutter on this résumé. To begin with, I noticed multiple duplicate duty statements; some of them were repeated verbatim. This résumé needed to be de-cluttered.

Now, I’m asking you what has to go when you de-clutter your résumé. Here are 10 items you should remove from your document before submitting it for a position.

1. Home address

There are two reasons why you shouldn’t include your home address on your résumé. The first is pretty obvious. We no longer communicate via snail mail. Hiring authorities will contact you with email, LinkedIn messaging, and even text.

The second reason is that you can exclude yourself from consideration if you live beyond what hiring authorities consider commuting distance. Years ago a recruiter was kind enough to review my client’s résumé for an opening. He looked at it for two seconds and said, “No good. She lives 50 miles from our company.” Case in point.

2. Fluff

My gag reflex kicks into gear when I read a Summary that begins with: “Dedicated, results-oriented, Sales Professional who works well as part of a team and independently….” There are so many violations with an opening like this.

The solution is obvious; stay clear of meaningless adjectives. The golden rule is show rather than tell. Try: Sales Manager who consistently outperforms projected sales growth by double figures. Collaborate with departments company-wide, ensuring customer satisfaction is achieved.

3. Graphics

Graphics are cool. They add panache to your résumé, are visually appealing, and say a thousand words. However, the applicant tracking system (ATS) doesn’t digest them well*. For example, one of my clients used a graphic for his name. Stunning. But when we tried to look him up with Bullhorn, he didn’t appear in the database.

Graphic artists, web designers, photographers, and other artistic types rely on graphics to demonstrate their work. Business developers, marketers, salespersons, etc. feel numeric graphs make a strong point when expressing their accomplishments. The ATS will kick these out.

If you feel your résumé could benefit from graphics, the solution is to get your résumé in the hands of the hiring manager, which is good policy anyways. Or if your résumé will be opened as an attachment, format your résumé to your heart’s content.

4. Objective statement

These words should be erased from your vocabulary. There is nothing redeeming about an Objective Statement. Most of them read: “Seeking an opportunity which provides growth, stability, and a rewarding opportunity.” Where in this Objective Statement is there mention of what the client brings to the employer?

Nowhere. That’s where. A Summary, on the other hand, does a better job of telling what value you’ll bring to the table. That’s, of course, when fluff is excluded from it and an accomplishment or two are included. If you’re wondering how your résumé tells the employer the job you’re seeking, simply write it above the Summary.

5. Duties

Everyone performs duties, but who does them better; that’s what employers are trying to determine. Take the following duties my aforementioned client showed me followed by my reactions in parentheses. Then read my suggested revisions below them.

Client’s duties

  • Responsible for terminating 40% of employees. (That’s unfortunate, but so what.)
  • Led meetings on a weekly basis. (This is a given.)
  • Spearheaded the company’s first pay-for-service program. (Ditto.)
  • Developed a training program that proved to be successful. (How?)

Accomplishments

  • Surpassed productivity expectations 25% while reducing sales force by 40% due to budget restraints.
  • Increased sales 30% in Q4 2018 by spearheading the company’s first pay-for-service program. This garnered the Sales Department Award of Excellence.
  • Developed the company’s first training program which was adopted by other locations nationwide.

Notice how one of the duties of this sample were excluded from his résumé. It was irrelevant. He was reluctant to let go of other duties, but I told him fewer duties and more accomplishments are the way to go.

6. Death my bullets

Have you been told by recruiters that they want your résumé to consist of only bulleted statements? And have you read a two-page job ad that consists of only bullets? Do you get my point? Reading a résumé like this is mind-numbing. It is hard to differentiate the duties from the accomplishments.

A well-formatted résumé will have a three-to-four line Summary in paragraph format which shows value and promise of what you will deliver to the employer. Each position you’ve performed should have a Job Summary which is exactly that; it summarizes your overall responsibility for that job.

7. Killer paragraphs

The opposite of death by bullets is death by paragraphs. Some job seekers don’t understand that paragraphs—especially ones 10-lines long—are excruciating to read. So excruciating that hiring authorities will take one look at a paragraph laden résumé and file it in the circular filing cabinet.

My general rule is that a Summary in paragraph format should not exceed three-four lines. Similarly, a Job Scope or summary of a position should be brief. (If you’ve noticed, this article’s paragraphs don’t exceed four lines.)

8. Any positions beyond 15 years

Experts will agree that listing history beyond 10-15 years is a deal-breaker. There are two primary reasons for this. First, what you did prior to 15 years is probably irrelevant to what employers are looking for today. Software, hardware, procedures, licenses probably are considered ancient. Think DOS.

Another reason is ageism. Unfortunately there are stupid companies that discriminate against age. Hiring authorities can roughly estimate your age based on the years you have been in the workforce. Why rule yourself out of consideration immediately. Once you get to an interview, you can sell yourself based on the value older workers bring to employers.

9. Years you attended university

This is another way to date yourself and face possible discrimination. Hiring authorities don’t expect to see it on your résumé. The only exception would be if you graduated from university within the past four years.

10. References

I’ve seen a handful of résumés that included references. The reason why job seekers list their references is to include them in one document. By listing your references on your résumé, you 1) give employers authority to call them before an interview even begins, which might hurt you if your references say something negative; and 2) it lengthens your résumé.

In addition, References Available Upon Request is unnecessary.


By the end of our one-hour session, I was able to point out various items my client could remove from his résumé. I was also able to point out where he could write his duties as accomplishments, with quantified results.

*My colleague and Executive Resume Writer, Ashley Watkins, says this about graphics: “As far as graphics, they’re actually fine for the ATS. The system will simply delete it. As long as the information you include on the graphic is listed elsewhere in the document, you should be okay.

 

Photo: Flickr, Helen Greene

9 essential components of your job-search marketing campaign: Part 1

Every successful business requires a marketing campaign to promote its products or services. Businesses utilize a variety of delivery methods—social media, websites, television, radio, and other methods—to deliver their message to their consumers. Their campaign must be convincing, impactful, and informational, or it will fail.

social media phone

Like any company, a successful job search requires a marketing campaign to deliver a strong message. Obvious methods to deliver your message are the résumé and interview. But your job-search marketing campaign must consist of more than these two elements.

Part 1 of this article focuses on your written communications, as well as what comes before. Part 2 addresses engaging with your LinkedIn network and your oral communications. I’ve asked nine career-development pundits to contribute to this article. Read both parts of this series to learn about your job-search marketing campaign.

Labor market research

Before you write your résumé, it might make sense to know which skills, qualifications, and experience employers seek, wouldn’t it? This general information can be ascertained by researching the labor market. This should be your first task in you job-search marketing campaign.

Ask yourself these questions: What kind of work do I want to perform? What is my ideal salary? Is my occupation growing or declining? Take it further and ask yourself which types of companies I want to work for? Do I have a list of 15 companies for which I’d like to work?

Sarah JSarah Johnston, is an Executive Coach and Résumé and LinkedIn Profile Writer who understands the importance of researching the labor market. She writes:

“There is a famous French quote that says, ‘a goal without a plan is just a wish.’ I’d like to go down in history for saying, ‘a job search without research and a strategy is like a trip with no destination.’ After getting crystal clear on your own personal strengths and career needs, one of the best places to start a job search is identifying a target list of companies that you’d be interested in working for or learning more information about.”

Any strong company will conduct consumer market research to determine if its products or services will be successful in a given geographic location. If they fail in this component of their market research, they will go under.


Résumé

One thing most job-search pundits and hiring authorities will tell you is that your résumé is a key component of your job-search marketing campaign. It is your ticket to interviews. However, few job seekers understand what employers are looking for in a résumé. Adrienne Tom, Executive Résumé Writer, knows what employers are looking for.

Adrienne TTo make your résumé stand out, Adrienne recommends two important strategies: making your résumé relevant and including powerful accomplishment statements. In terms of relevance, she advises:

“Focus on creating good quality content. Align every point with the reader’s needs. For every point you write down in your résumé ask, ‘So what?’ and ‘Will this matter to this reader?'”

And when it comes to creating impactful accomplishment statements, she recommends listing the most important information at the beginning, which she calls “frontloading.”

“Lead bullet points with results. Make it easy for hiring personnel to spot important details, fast; don’t make them hunt for it. Walk the reader through your career story, start to finish, by sharing relevant, measurable details that matter.”

ashleyAshley Watkins, Executive Résumé Writer, spent 15 years as a corporate recruiter, so she understands what employers are looking for in a résumé. She echos what Adrienne says about accomplishment statements:

“Hiring managers want to know what you can do to positively impact the company’s bottom line. Use every opportunity to include numbers, dollar amounts, and percentages to validate your results. It’s crucial that job seekers bring their achievements to life and convince employers that hiring them will solve their immediate problem.”

Ashley warns against writing generic, one-fits-all résumés.

“Although having a clearly defined career target is the most effective way to land a job, many job seekers use a very generic résumé strategy when applying for positions online and when networking with their referral contacts. When you do not have a keyword-rich, targeted résumé focus, you are leaving it up to the reader of your résumé to figure out what you do. Therefore, increasing your chances of winding up in the ‘no pile.'”

Both résumé writers stress the importance of crafting a résumé that will pass the applicant tracking system. You will only accomplish this if, like Ashley advises, your résumé is key-word rich.

Successful businesses deliver a strong message that encourages consumers to buy. Your goal is to encourage employers to invite you to interviews.


LinkedIn profile

Does your LinkedIn profile resemble your résumé? If it does, you’re hurting your chances of impressing people who read your profile.

Ana LAna Lokotkova is a Personal Branding & Career Search Advisor, who specializing in writing résumés and LinkedIn profiles, as well as coaching interviewing. She sees the LinkedIn profile as a digital handshake.

“The days of using your LinkedIn profile as a copy-pasted version of your résumé are long gone. Today, you can drop the résumé lingo and humanize every section of your profile. Your headline is the first thing people see when they come across your profile. Forget your most recent job title, and turn your headline into a slogan-like value proposition.

“Include relevant keywords that will help others find you on LinkedIn more easily. Write your summary section in 1st person. Help others learn about your WHY and what sets you apart from other professionals in your industry.”

VriginiaAnother authority on LinkedIn is Virginia Franco, Executive Career Storyteller. According to her, the headline and new About section are critical to your LinkedIn profile’s success:

“Storytelling as a concept is prevalent across our media today from newspapers to magazines. This is important to recognize because, in reality, readers skim LinkedIn profiles in THE EXACT SAME WAY they digest the news.

“At first glance or when in a rush, readers skim the headline and the first section of the article tell them 1) what the story is going to be about and 2) help determine if the story is worth a deeper read when there is more time. Applying this methodology to LinkedIn, it is essential that a profile contains a headline and About section tells the reader what your story is about, and intrigues them to want to read more when they have time!”

Successful businesses recognize that their audiences vary. Whereas a document as factual as a résumé is appropriate for one audience, a document like the LinkedIn profile might be more appealing to another audience.


Approach letter

A little known tool for your written communications is a networking document referred to as the approach letter. In the days of digital communications, this is usually sent as an email or even a LinkedIn message.

The idea is to send this to companies for which you’d like to work but haven’t yet advertised a position. You want to penetrate the Hidden Job Market by being known by companies before they advertise a position.

In your approach letter you can ask for a networking meeting where you will ask questions about the company, a position you’re interested in, and the individual who has granted you the informational meeting.

Your questions must be illuminating, not a waste of time for the individual. Ask about potential problems the company might be facing. What are the major requirements for the position. How the individual came to working in their role and at the company. What they see the role or industry evolving in the future.

If your timing is right, the company might be trying to fill a position it hasn’t yet advertised. You could impress the person granting the meeting so much that they might suggest you to the hiring manager. At the very least ask if you can speak to two other sources.


In this article I’ve covered the written communications of your job-search marketing campaign. In part 2 we’ll look at the verbal side, which will include personal branding, networking, the interview, and following up.

3 reasons why a résumé alone will not land you a job

One of my close LinkedIn connections told me that a client of hers would only pay her for writing his résumé if she would guarantee he’d land a job. Needless to say, she didn’t take him on as a client. I think most rational individuals would agree that she made the correct decision. I do.

Job Seekers sitting

 

I found this client’s request ridiculous on at least three fronts.

  1. Writing a résumé takes commitment and expertise on the writer’s part.
  2. A job search is out of the résumé writer’s hand after it is written and delivered.
  3. It makes for bad business.

If you are going to employ a résumé writer, consider the role this document plays in your job search. It is an extremely important part of your success, but will not land you a job on its own merit.

What’s involved in writing an impactful résumé?

Good résumé writers go beyond taking your original document and simply editing it. They’ll add value to it, resulting in a better chance of getting interviews. At the very least, they’ll deliver the following services.

The interview

It all begins with asking questions. Some résumé writers will have you fill out a questionnaire, others will interview you over the phone, and others will do both. My preference is to have a client fill out a form and then talk over the phone for as many times it takes.

The résumé writer first needs to know your story. Are you pursuing similar work? What do you enjoy about you work? Adversely, what do you dislike about your work? Importantly, what value do you feel you brings to a company?

Questions like these are necessary to get to know you. But the résumé writer will ask specific questions that flush out your past accomplishments and potential for future greatness. A sound interview is essential in writing the document.

Writing the document

Good résumé writers won’t rely on a résumé template, as each client is different. But generally there are five major sections they’ll address in order: Headline, Summary, Core Competencies, Experience, and Education. In some cases, Volunteer Experience, Hobbies and Military History are included.

1. The Headline is a section that can tell résumé reviewers your value by your title and areas of expertise. This might be enough for the reviewer to put your résumé in the “must-read pile.”

2. The Summary should be concise, yet deliver an immediate impact. The résumé writer will suss out, in three or four lines, the value you’ll deliver to an employer. Take the following example:

Information Systems Department Director specializing in new project planning and achieving business objectives. Budget hundreds of thousands of dollars in project resources. Lead efforts that consistently generate sales exceeding $15K in a competitive pharmaceutical market.

3. In the Experience area, the résumé writer will take painstaking efforts to turn your duties into accomplishments. Here’s one example:

Used Lean methodology to increase productivity in a supply chain operation.

The résumé writer will push you to provide an accurate quantified result to make the accomplishment statement more impressive. Executive Résumé Writer, Adrienne Tom, and other executive résumé writers suggest front loading the statement with the quantified result. For example:

Increased productivity 80%—over a 3-month period—by employing Lean methodology in supply-chain operations. Acknowledged by CEO for this achievement.

4. Education section. You earned Magna Cum Laude in university. As a résumé writer, I would strongly suggest you include it in this section.

Follow up

Some résumé writers ensure their clients’ résumés contain the proper keywords to pass the applicant tracking system (ATS). The résumé writer might invest in a program like Jobscan.co, which offers a premium account for Career Coaches and résumé writers.

For a nominal fee, the résumé writer would scan your résumé against job descriptions, ensuring the tailored document would have a chance of being seen by human eyes.

The résumé writer might include a certain number of emails as follow up, either free or for a small fee. I encourage my clients to reach out to me with any questions they have after their résumé is complete. The same applies to their LinkedIn profile.

The résumé is one piece of the job search

Any résumé writer will not guarantee that their clients land a job based on the résumé alone. There are many facets of the job search to consider. Here are a few.

Let’s talk about networking

To some job seekers, “networking” is a dirty word. Either they’ll begrudgingly do it or won’t do it at all. This is a shame, because networking has proven to be the number one way find a job. Some sources put the success of networking, if done alone, between 60-80%.

Networking is a great way to get your résumé in the hands of the decision maker. After applying for a position online, you should have someone within the company hand-deliver your résumé to the hiring manager, VP, or anyone of influence.

This was the case with one of my clients who gave his résumé to a neighbor that worked at his desired company. The neighbor delivered his document to the hiring manager of the department in which my client wanted to work. He was asked in for a number of conversations, until he was hired.

We hear of too many people who shotgun hundreds of their résumés online and then wait for the call for an interview. They wait and wait and wait some more.

Those who network are the ones who take their job search into their own hands. They approach companies of interest, get known by said companies, and find themselves in legitimate interviews.

Interviews get people jobs

A great résumé will get the attention of HR, recruiters, and hiring managers. But it will not secure a job offer on its own merit. Performing well in multiple interviews and what follows lands the offer.

Further, a strong résumé increases your negotiating power. Full of relevant accomplishments, your résumé tells employers a portion of your worth.

Of course a résumé alone won’t aptly express your worth. You must be able to sell herself to employers by reiterating your 1) ability to do the job, 2) wanting to do the job, and 3) being a fit in the company.

After the interview you must follow up with a thank you note for every person who interviewed you. Each note must be unique and delivered on time. A simple expression of gratitude isn’t enough; you must show you listened actively during the interview by mentioning an interesting discussion that occurred during the interview.

Going the extra yard

Astute job candidates will make the extra effort of bringing a portfolio of their work to the interview. Or they might bring a business plan of what they would accomplish within 30, 60, 90 days. Madeline Mann, creator of Self-Made Millennial, adds:

Instead of describing how you work, show it. Bring in a portfolio, build a project for the company, ask to share a presentation. In my career, I’ve only seen one or two people EVER go above and beyond like this in an interview.

This makes great sense. Wouldn’t you agree?

Convinced yet?

With all that the résumé writer must do to send the job seeker out into the wild, there still is much work for the job seeker ahead. The document the writer produces is of great value, but the rest of the job search can be of equal or more value. It all depends on how you look at it.

Executive Career Coaches, Austin Belcak and Sarah Johnston help people land jobs through the art of networking and power interviewing. Both of them would say the résumé is merely a piece of the puzzle.

So, given all the résumé writer does and what the job seeker must do upon receiving the polished document, why would a résumé writer only receive payment after a client lands a job. It just doesn’t make good business sense.

Is Your Text-Heavy Executive Resume Sinking Your Job Search?

This guest post is from Adrienne Tom, Executive Resume Writer. As the title implies, resumes that are text heavy are difficult to read and to determine your value.

Adrienne's Title

Text heavy documents are sinking the job search of many frustrated executive job seekers, who are left wondering why they are not getting called for interviews.

The reason is simple: employers don’t want to drown within long narratives. They desire short and well-tailored overviews that speak to their needs succinctly while showcasing the skills they covet.

In short– the easier a resume is to read, the smoother the sailing will be for job seekers.

The biggest barrier executives face with resumes is summarizing what is often a very robust career.

To start, approach the resume writing process with the goal of quality over quantity. 

A resume is not a biography, it’s a marketing tool.  Avoid listing copious amounts of dry and dusty job details that weigh down the file and water down worth.  Instead, zero in on value and align offerings with needs. Provide a solid sampling of relevant facts related to the targeted role.

Below is a short ‘test’ to help you identify if your executive resume is taking on water.

If you answer yes to any of the points below, grab a life vest and start bailing!

The resume is longer than three pages

Typical resume length for executives is 2 to 3 pages. Definitely no need to cram everything onto 1 page at this career level, but keep in mind that today’s resumes must be leaner and more succinct to capture and keep the attention of busy readers.

Although length alone does not determine resume effectiveness, extremely long or verbose files are rarely appreciated, nor read in full. Save extra facts and supporting details for the interview.

The employment history section reads like a job description

Lengthy overviews of each past role, with heavy emphasis on tasks and duties are a waste of prime resume real estate. Employers are not interested in what you did, but how well you did it. Minimize focus on responsibilities and focus on personal performance instead.

Spoon fed the reader value-enhanced, metric-driven snippets of success to build confidence and excitement.

There are no bulleted points

If you are presenting all details in paragraph form, watch out! Dense text is not only harder to scan and absorb, but it causes key points to become buried. Bullet key points for easier readability and to better separate and highlight key accomplishments, big business wins, and personal achievements.

Bulleted points are long-winded or copious 

Even bulleted statements in a resume can get wordy. Aim to keep points succinct by averaging 2 lines per point as much as possible. If you can’t say it in two lines or less, information is likely getting murky. In addition, don’t ‘bullet barf’ all over the pages.

Bulleted points are great in small groups, but long lists of bulleted points diminish impact. Aim for 3 to 5 bulleted points per position.

Excessive filler words are used: “a, to, the, of…”

Although these words are warranted at times, in a resume they should be eliminated as much as  possible. It’s ok to use more succinct speech and grammar in this critical career file. Distill down details to focus primarily on results and personal actions. For example, instead of saying:

Created and implemented new marketing campaign in close collaboration with five people on the team which generated a 10% year over year increase to sales.”

You can say:

 “Generated 10% YOY sales increase, working with a team of 5 to create and deliver new marketing campaign”.

Career history dates back more than 15 years

No need to list every job you have ever had on your resume. This is a strategic file that requires a careful sampling of related and most relevant career material. For executives, providing the most recent 15 years of work experience, give or take, is all that is required.

The further back in time you get on your resume, the less robust information needs to be. Only provide very early career details if the experience is absolutely required or very beneficial for the targeted role.

Value isn’t easy to spot

This last point is the most important one. In short, every employer has a pain point typically centered around common requirements to make money, save money, or increase efficiencies. Your resume must demonstrate, clearly and concisely, how you are their solution!  Demonstrate value with clear examples of well-aligned achievements and success. Proof of your claims!

Finally, don’t make the reader hunt for the WHY.  Why you are the best candidate? Spell it out! Spoon feed your value to every reader in bite-sized details and use similar language and keywords to increase interest and understanding!


To summarize, employers don’t care about all the details. Only those that matter to them.

They want to read results, but most importantly they want to know if you can make results happen for THEM.

Make it easy for employers to locate key facts and the ROI you offer as a candidate in your executive resume by keeping resume material ‘lean and clean’.

A sharper content focus and format will ensure you enjoy smoother sailing throughout your job search!

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The original article can be found here.

Looking to take your executive resume to the next level to land your next job faster and increase your earning power? Visit me online at: www.CareerImpressions.ca to learn more about my award-winning resume writing, LinkedIn writing, and job search strategies for top professionals and executives located across Canada and the USA.

Impressive Executive Resumes Lead With Results

This guest article is from Adrienne Tom, a valued connection and colleague. 

In order to captivate a reader, executive resumes require more than just strong, tailored content. They also need proof.  Proof of the communications expertise and business leadership one claims to covet.  Saying you are good at something and providing clear evidence of it are two different things.

Business people

In an executive resume one must prove their claims.

Supporting evidence lies within measurable impacts, specific quantities, and strong metrics generated during a career.  For greater impact: load your executive resume with relevant results.  Even better, lead with them.

Take this example:  a friend is telling you about their recent fishing expedition, laying out all the things they did and the actions they took before sublimely mentioning ‘we caught a lot of fish’.  Would you be impressed?  Perhaps.  Yet exact measurements are missing and you may have tuned out long before the results were mentioned.

Now, let’s say this same person started the story with ‘12 fish were caught in the first hour of our fishing weekend!’.  Would that get your attention faster?  Likely.  That’s because the results are clear and presented early.

When I work with executives to position their value ‘on paper’ the primary goal is to ensure content speaks to the reader, fast.  Leading with results and front-loading points throughout the file generates a strong impression, builds excitement, and connects the dots.

To ensure the inclusion of measurable and scaled details in your resume, strive to answer: how many? how much? and how often?

If you’ve directed teams, list the size:  Teams of 450.

If you’ve managed budgets, quantify the largest amount:  Budgets of $45M

If you’ve driven revenue growth, show the value over time:   $40M revenue expansion in 2 Years  

Now store these results away for high-impact positioning in your resume.

Leading with results spoon feeds the reader what they want, first.  You answer questions before they can be asked and you align proof points with position requirements.  Results also drive energy and action into the file!

Leaders appreciate the value of numbers and measurable business impacts, so don’t make them hunt for them in a resume. Commence the file with a strong header and supporting value statement, not a generic list of keywords or blanket phrases.

For example, a general opening might say:

Executive Leader:  Revenue Generator | Team Builder | New Business Developer

Yet there is no scale and no measurements in the above statement to hook and engage. An improved resume header would include size, scale, and metrics. Something more like:

President and CEO:  Global $45M Facilities Management | Teams to 450 | 300% Revenue Growth in 4 Years.

The key is to keep this same approach up throughout the resume, with all statements, including bullet points.  Front-load points to powerfully position strengths and build the readers’ appreciation of capabilities.

Standard bullet statements may include impressive figures and important metrics but if key details appear near the end of content the impact becomes less wow and more oh-by-the-way.

End-loaded statements:

  • Developed differentiated product line which decreased service time for end users and added $36M in new profit over 3 years.
  • Shifted vendor relationship management to internal support group, producing $10M in annual cost-savings.
  • Employed longer sales cycles to close accounts in historically challenging European territory to grow new business revenue 156% over 2 years.

Front-loaded statements:

  • Added $36M in new profit over 3 years by developing differentiated product line which decreased service time for end users.
  • Produced $10M in annual cost-savings by shifting vendor relationship management to internal support group.
  • Grew new business revenue 156% over 2 years in European market, employing longer sales cycles to close accounts in historically challenging territory.

The difference is discernible. There is no hunting for impacts in front-load statements and key points don’t run the risk of getting buried or overlooked.  What matters most appears first.

As an executive, you want the reader to get invested in you and your abilities.  To hook and engage, lay out content in a clear path, baiting with impacts that are hard to overlook or pass by.  Lead with results.

Read the original article here.


Take your resume strategy one step further and really impress by Pairing Effective Content with Innovative Design!  You are unique, therefore your resume should be too.

Adrienne Tom is a multi-award-winning executive resume writer with Career Impressions.  She packages and positions executives and top professionals, helping them level-up, land faster, and increase their earning power!  Visit her website to learn more.

Photo: Flickr, zigzagpress

Is the résumé summary dead?

Once a staple of the job search, the résumé summary statement may be on its way out — or perhaps it’s already dead. There are two camps; one that believes the summary is alive and kicking, another that feels the summary has run its time.

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I’ve read many résumés that contain summary statements which are full of fluff and, in effect, say nothing at all. I’ve spoken to many recruiters and hiring managers who have told me they don’t even read summary statements when they come across them.

Recently, I posed a question about résumé summary statements to my LinkedIn followers — and I received a lot of responses.

Executive resume writer Adrienne Tom said she often considers leaving the summary statement off the résumés she writes.

“I think a lot of professionals feel compelled to share a summary which then comes out forced, with generic word choices,” Tom wrote. “Instead, a better strategy is to focus on value points. Share with the reader the ‘hows and whys’ (provide the proof), and word selection won’t matter as much.”

So, is the summary statement just wasted real estate now? Once a vital résumé component, the summary statement is, I fear, gradually losing the foothold it once held. What used to be a poetically written three or four lines of prose is becoming obsolete. It may soon be excluded from résumés altogether, simply because the people who read résumés don’t have the time for summaries.

I hope I’m wrong, because I do think summaries can be quite powerful. Consider this summary statement:

Information Systems Department Director specializing in new project planning and achieving business objectives. Budget hundreds of thousands of dollars in project resources. Lead efforts that consistently generate sales exceeding $15K in a competitive pharmaceutical market.

Does this summary say enough? It illustrates the candidate’s value with quantified results and should generate interest in the reader. It’s brief, and there’s no fluff.

But not all of my esteemed colleagues agree that summaries add value. As mentioned above, I recently asked professional résumé writers and recruiters whether they thought the summary is dead. Here’s what a few of them wrote:

“I have my candidates compose what I like to call a ‘career highlights’ section: just a bullet-pointed section of some actual career accomplishments. It catches the potential employer’s attention immediately. I feel objectives/summaries are just antiquated in a job market that is currently flooded with candidates.” — Adrienne Roberts, Branch Manager, Robert Half

“Are they on their way out? No — they have already left. Most hiring professionals will tell you that the summary, at least in the US, is an ignored piece of fluff, better left off to make room for the information they need/want to know.” — Sarah Douglas, G.C.D.F

“I feel that summary statements are still an essential component of a résumé. However, I am looking for qualifications and hard data, not fluff about perceived skills. If you can quickly read about relevant experience, results achieved, number of direct reports, and so on, then the soft skills can be explored further in the interview.” — Judy Hojel, CEO, People and Performance Training Pty, LTD.

“No, a well-written summary statement is a must on any resume. It brings together the many details of your achievements and education to focus the employer on exactly how you fit the job position. It gives one a big-picture view, with the detail to follow [in the rest of the resume].” —  Jay Barrett, Human Resources Executive

“A poorly written, anemic summary section (especially one that is basically just a string of keywords) does nothing to differentiate the job seeker. Such prime real estate gives a candidate the opportunity to concisely lay out their good-fit qualities, qualifications, and ability to meet specific needs of that specific employer. A well-written, targeted summary will stand on its own on the résumé. As well, it piques interest, and compels the reader to continue reading down the page.” — Meg Guiseppi, Executive Resume Master

As you can see, opinions vary on whether the summary statement is on its way out. I, for one, hope it remains a vital resume component — but I also agree with Adrienne Tom. The summary must provide proof of one’s greatness. Otherwise, there’s no use in having one.

What do you think? I’d love to read your comments.

This post originally appeared in Recruiter.com.

Photo: Flickr, aninwardspiral