Tag Archives: LinkedIn profile

10 telltale signs that your LinkedIn profile reveals

There are times when I come across a LinkedIn profile that is strong and doesn’t need much revision. In some cases people had their profile written for them. They have the major sections covered, such as: Background image; Photo; Headline Summary; Experience; and Education.

linkedin-alone

At times like this, I focus on their overall LinkedIn campaign as revealed by their profile. Because when it comes down to it, their success hinges on more than just the content in their major sections.

Following is a discussion I would have with a client who has a strong LinkedIn profile, but needs help in other areas.

My client logs onto their LinkedIn account on my computer, so I have access to information visitors don’t. This way we’re not violating any LinkedIn rules. We’ll look at the typical profile sections, but I’m more interested in the telltale signs.

1. Photo properties

Before our session I noticed that I couldn’t see your photo. It’s an easy fix. On your profile you will click on your photo to enlarge it. Then click on Visibility at the bottom right. Earlier you had selected “Your Connections” as the people who could see your photo. You’ll switch it to “the Public,” so even someone who is not on LinkedIn can see your your photo.

This reveals that you’re guarded about your photo. And some people might think you’re hiding something. With your photo, you have nothing to hide.

2. Low connection number

Your number of connections is low. Even someone who’s not signed onto LinkedIn, or a member of LinkedIn, can see public profiles. They can see the information you want to share on your public profile. You show 289 connections. This is not good. You started your LinkedIn campaign three months ago when you got laid off.

A low number of connections reveals that you’re reluctant to connect with others. Visitors will question your ability to connect with other people, especially if your job will require it. It also shows that you don’t understand the purpose of online networking–developing and nurturing relationships.

3. Focused network

Your network should be focused, not comprised of people from multiple industries. By going to My Network and then All Filters, I can see the prevalent industries among your network, as well as the companies where you have the most connections.

This is encouraging, as it reveals a focused network. You need to keep building your focused network by connecting with people at your desired companies. I suggest you devise a personal invite template to keep on track.

4. Contact Info

On to Contact Info. Many people don’t know to look here, but for those who do, give them the information they need. Include your email address at the very least. Go to Privacy and Settings choose whether to make it visible to “Only Me,” 1st degree and 2nd degree connections, or anyone on LinkedIn.

By not making your email address public, reveals that you don’t want to be contacted. Big mistake. I suggest you also list your email address in your Summary at the end or even in the first line.

5. Dashboard area

Your Dashboard is only visible to you, and it shows you a lot of information. It shows that you only have 289 connections. Don’t be shocked to see only 300 Profile Views in the past 90 days, 10 Post Views on your most recent update, and 2 Search Appearances.

This reveals that, again, you’re not making enough effort to connect with others, and you’re not engaging with your network. Visitors will think you’re waiting for people to come to you.

6. Articles & Activity

This area of your profile is perhaps the most revealing. I don’t expect you to have any published posts; most job seekers don’t publish posts on LinkedIn, which I think is a shame. What’s more shameful is a low engagement. You have “Liked” a number of posts, as well as shared some articles without commenting on them.

This reveals a passive approach to engaging with your network. Commenting shows you’re interested in joining conversations.

7. Education section

Your Education section is strong. Many people fail to make use of the extras they can include in their Education section. Not you. You have all the basics: university, degree, field of study, and honorary designation. This is the information that impresses me:

  • Activities and Societies, Division 1A Swimming and editor of newspaper; and
  • Description: “For four semesters, I worked two jobs, totaling 15 hours, while taking an average of six classes per semester. In the summers between my Sophomore and Junior years, interned at Ernst and Young and Fidelity.”

The extras reveal your willingness to personalize your Education section, which many people don’t.

8. Volunteer experience

You volunteer developing and designing your child’s school’s website. You’re using new skills to do this. You’re using JavaScript, HTML/CSS, Photoshop, and bushing up on SEO. Additionally, you’re dedicating 20 hours a week to your child’s school.

This reveals a good thing. You can add this experience to your Experience section–because you’re working 20 hours a week–which will bring your profile to All Star status.

9. Skills and Endorsements section

You’re allowed to list up to 50 skills, but you’ve only listed 20. When recruiters look at your profile, they want to see you have most of the top 10 skills they’are looking for. (This infographic shows a snapshot of what recruiters see when you apply for a position.)

Listing only 20 skills reveals a lack of effort in promoting yourself. As well, at least your top 15 skills should be endorsed. How do you do this? By endorsing others.

10. Recommendations

You have one professional recommendation from each position you held. You have also written recommendations; almost twice as many as you’ve received. Although recommendations used to hold more value, some recruiters will read what your supervisors have written about you. They’ll also read what you’ve written about others.

This reveals that you’re not shy about asking for recommendations. More importantly, you are a giver, as evident by writing recommendations for others.

11. Accomplishments

It’s too bad that this section is anchored in the basement, because it contains some great information. You’ve made good use of this section by listing your Projects, Publications, Certifications, and Honors & Awards. In your Summary you are wise to direct visitors to this section.

What this reveals is that you’ve completed your profile to the best of your ability. You described three major projects you worked on as the CFO of your previous company. Hopefully visitors will follow your instructions in your Summary to scroll down to this section.

Advertisements

3 reasons why your Articles & Activity section is important

When reviewing a client’s LinkedIn profile, I look at the typical sections: Summary, Experience, Educations, Skills, Volunteer, etc. I also look at one section of their profile that is very telling. Can you guess?

linkedin-alone

To stop the suspense, I’ll tell you. I look at their Articles & Activity section. I can tell from looking at this section whether they’ve been good or bad. More to the point, whether they’ve been engaging with their network, or simply spending very little time on LinkedIn. Below is an image of a profile of that has no Article & Activities section.

No Activity

This section lies between the Summary and Experience sections. What you see above tells you that this person has been dormant on LinkedIn. Here is a look at my Articles & Activity section.

Articles and activities

Showing engagement on LinkedIn will 1) encourage potential connections to invite you to their network, 2) impress recruiters with your knowledge and expertise, and 3) show you’re better than the average LinkedIn user.

Keep visitors on your site

I am reluctant to visit and continue to read someone’s profile if I see no pulse. Am I necessarily concerned if the person doesn’t have any of their own articles to share? Not really. I realize some, or most, people don’t want to publish their original ideas.

According to one source, “only 1 million professionals have published post on LinkedIn.”

However, if I don’t at least see engagement, I know the person is not serious about LinkedIn. I’m not the only person who spends attention to my clients’ Articles & Activity section. Hiring authorities are also paying attention.

Impress recruiters with your knowledge

Close to 94% of recruiters use LinkedIn to find talent, so the more time they spend on your profile, the better. True they want to see your titles, employment history, years of employment, and education. This said, recruiters also want to see your activity because it tells them if you:

  • like or comment on articles you find of value to your network;
  • write original thoughts or ask illuminating questions;
  • share a insightful, tasteful quotes;
  • announce certifications you earned;
  • contribute to a growing discussion; or
  • post videos that are relevant to you occupation and industry.

These are merely a few examples of what a potential candidate could show as activities. I go into greater detail in a post on how to optimize your engagement on LinkedIn. I discuss the difference between being active and engaging.

For example, when you comment on someone’s post, it’s not enough to write, “Great post, Sarah. Thanks for sharing.” Instead explain why you enjoyed the post and, perhaps, politely write about what you disagreed with. In other words, put real thought into comments you share.

I strongly suggest that you write articles to share on LinkedIn, as this will show recruiters your expertise in your industry. I tell my clients that they’re still “experts” in their field. Being out of work doesn’t change that.

However, I understand the time, effort, and courage it takes to put yourself out there.

Show you’re better than most LinkedIn users

The source I cited above also claims that “an average user spends 17 minutes monthly on LinkedIn.” That’s pitiful. LinkedIn has the potential to increase your chances of getting a job significantly, but only if you put effort into your LinkedIn campaign.

This means more than optimizing your profile by filling out all selections and employing keywords. You also have to develop a focused network and engage with your connections, which will be apparent by looking at your Articles & Activity section.

You should be using LinkedIn at least four days a week, half an hour a day. Does this sound like a lot of time? Divide your day in two; spend 15 minutes in the morning and 15 minutes at night. But don’t just go to LinkedIn’s Jobs feature and look for jobs; practice some of the ways you can engage mentioned above.


Four days is the minimum amount of time I recommend to my clients. Ideally you should be using LinkedIn daily, maybe taking a day off during the week. What’s important is that your Articles & Activity section shows quality engagement, and hopefully articles that demonstrate your area of expertise.

5 ways on LinkedIn to let employers know you’re unemployed

This post is written in response to a growing discussion on LinkedIn. 

I get the question all the time in my LinkedIn workshops: “What’s the best way to let employers know I’m looking for work?” My answer has been somewhat noncommittal, but some of my clients want potential employer to know their status.

question-mark-jpg3

Here are five options, none of which are entirely optimal.

  • Leave your most recent employer as current for a short period of time.
  • Create your own “company.”
  • End the tenure at your previous employer and address this in your Headline.
  • End the tenure at your previous employer and explain your story in your Summary.
  • List volunteer experience in the experience section.

There are problems with each tactic. After all, being out of work is … being out of work. And some ignorant employers still prefer to hire passive job seekers over job seekers who are actively looking for employment.

No matter how you spin it, employers will know the story. Let’s look at the potential solutions from worse to best:


Leave the employment date or…

5. Leave your previous position open

Of course, indicating you’re still employed when you’ve been laid off, let go, or have quit is dishonest. When job seekers ask me if they should do this, I tell them that, ideally, they should end their employment at a company a day after they lose their job.

That being said, pretending you’re still working for no more than three months is somewhat acceptable. Herein lies the problem: when a recruiter asks if you’re still at the company, you have to make up some story about how you haven’t gotten around to closing out the job. You’ll have to do some fancy dancing, and this may end the conversation immediately.

One could argue that at least you’ll have the opportunity to have a conversation with a recruiter or hiring manager. And that recruiter or manager might buy your tale.

4. Create your own ‘company’

While it is important to maintain All Star status and, thus, get more visits to your profile, you need to do so with style and a value add. I’ve seen profiles with “Unemployed” as the company name. How much value does this add to a person’s profile? None.

My colleague, Laura-Smith Proulx describes a solution in a post she wrote for www.job-hunt.org that let’s employers know you’re unemployed, while also demonstrating your value to employers. As she explains, “no current experience is a competitive disadvantage.”

A company name for Plant Engineer Supervisor would simply be: Plant Engineer Supervisor. This would show as current experience. The job title would be: Plant Engineer Supervisor Pursuing Opportunities in Manufacturing.

The description of said job needs to show your value. Laura provides a great description for the Plant Engineer Supervisor: “I offer a broad operations background, including Lean Six Sigma, team management, production supervision, and plant engineering skills.” You might also include a quote from a supervisor to demonstrate your expertise.


End the employment date

3. Tell employers in your Headline

Obviously, the worst thing you can write in your Headline is only “Unemployed,” “Seeking Next Opportunity,” or “Actively Looking for a Project Manager Position.” Any of these statements alone fail to express your value. Sure, they tell employers about your situation, but that’s about it.

Instead, show your value to the employer right out of the box: I will increase your production flow 85% by utilizing Lean Six Sigma, Manufacturing experience, and proven leadership” 

Keep in mind that space in your Headline is limited.  You’re allowed 120 characters, so make the best use of it. The example above is 119 characters. Whew.

2. Tell your story in your Summary

Whether you want to inform people of your situation immediately, in the middle, or at the end, you need to be positive about your situation. Potential employers won’t be concerned about how you lost your job as much as they will about what you can do for them.

Writing the following sets a positive tone, “After three years of an exciting stint in IT in my previous company, I’m ready to take on new challenges. Read my profile on how I can help your company’s IT needs….” Of course your LinkedIn profile must be strong and support your desired occupation.


Doing actual work: volunteering, that is

1. The best way to cover the employment gap – volunteering in your field

A Forbes article suggests including volunteer work in the Experience section. I tend to agree. I can hear the critics bemoaning this practice—after all, it’s not paid employment! While this is true, volunteer work is exactly that—work. In some cases, you may even work harder than you would in paid employment.

If you are going to include volunteer work in your LinkedIn Experience section, be sure to make a note of it by writing “Volunteer Work” next to the position. Do not mislead potential employers into thinking it is paid employment. (Some pundits don’t believe indicating that it’s volunteer experience is necessary.)

The volunteer work you list should be substantial and relevant. For example, if you’re a web developer, spending 20 hours a week developing a nonprofit’s website is a great way to showcase your existing skills and the new ones you may be learning.

Another thing to note: You can include recommendations with your volunteer experience, but only if you list it in the Experience section of the profile. If you leave your volunteer work in the volunteer section, people will be precluded from sharing recommendations.


Then there’s LinkedIn’s Career Interests feature

For job seekers who are being pursued by recruiters who have access to LinkedIn’s recruiter premium account, this features allows them to see who is currently looking for work, whether employed or unemployed.


So, is it necessary to point out your unemployment status or falsify information on LinkedIn? Probably not. Covering an employment gap with volunteer experience is the best method, in my mind.

Which brings us to the topic of volunteering. I’ll save that for another post.

A version of this post originally appeared in recruiter.com.

Photo: Flickr, Tom Waterhouse

5 reasons why you shouldn’t ignore your LinkedIn profile Experience section

So your LinkedIn profile Summary is personalized with first-person point of view and shows accomplishments to pack a powerful punch. You tell a story that includes who you are, why you do what you do, and how well you do it. Your Summary kicks ass.

linkedin-alone

Having a stunning Summary is great, but when your Experience section consists only of bare essentials, such as your titles, company names, and years of employment; your LinkedIn profile lacks the punch that propels you to the top of the list. It is incomplete

Many Recruiters see your Experience section as the most important part of your profile. They’re looking for your years of experience, the companies for which you worked, and accomplishments with quantified results. In addition, you must include keywords for search engine optimization (SEO).

So here are five reasons why you shouldn’t ignore your LinkedIn Experience section.

1. Start utilizing SEO by expanding your title. Did you know that the titles of your positions are weighed heavily in terms of keywords? This is a simple fix. Instead of simply listing your title and where you work, e.g., CEO at ABC Company; add some of your areas of expertise.

Better, CEO at ABC Company ~ New Business Development | Global Strategic Relationships | Marketing and Sales

If you are currently looking for work and have decided to list an end date for your previous position, simply leave out the company name.

Note: you are limited to 100 words.

2. Your experience section needs to tell a better story. A quick fix of copying the content of your résumé to your profile is the first step in building your Experience section; however, you’re not done yet. You still have to modify your profile to make it more personal, a networking document. This means your point of view should be first person and, of course, include quantified results.

Take, for example, an accomplishment statement from a résumé: Volunteered to training  5 office staff on new database software. All team members were more productive, increasing the team’s output by 75%.

Better: I extended my training expertise by volunteering to train 5 office staff on our new database software. All members of the team were more productive as a result of my patient training style, increasing the team’s output by 75%.

3. Your position doesn’t tell it all.  You’re a director, CEO, or CFO, so you think that says it all. Wrong! Executive Résumé Writer, Laura Smith-Proulx believes the more relevant information, the better; particularly when you’re trying to differentiate yourself from other executives. She writes:

The key to a strategic message in your CFO résumé is to do MORE with the details – taking the hard facts of budgets managed, teams directed, or cost savings achieved to fold in personal brand messages.

At the very least, your leadership as a director of an organization plays an essential role in its success. What is the scope of your authority? How have you helped the organization grow? Have you contributed to the community or charities? Have you turned around failing companies and made them more profitable? Remember, you’re representing the organization. Or perhaps you’re passively looking for another job.

4. The power of LinkedIn is greater than you think. LinkedIn’s search engine is extremely powerful. If you have the proper, and numerous, skills (keywords), your chances of being found by recruiters are great. Don’t forget to emphasize the quantified accomplishments!

Businesses are looking to connect or employ people with expertise; and although you have what they need, without the skills listed your message isn’t crystal clear.

A recruiter would like to read how you developed a fund-raising process that resulted in hundreds of thousands of dollars, but your Experience section is nothing more than company names, titles, and years of employment. Lost opportunity.

Suppose you find yourself out of a job and suddenly need to connect with others who can help you in a big way. Rushing to create an Experience section that warrants the assistance you need is a bit late and will lengthen your job search.

5. Finally, more isn’t always better. There are two ways you can look at your position descriptions; you can stick with the accomplishments, or you can mimic your résumé. I’m in the opinion that your accomplishments alone would impress recruiters more than all your duties and a few accomplishments.

You’re probably proud of those duties and don’t want to let them go. Here’s the thing, accomplishments speak much louder than duties. Unless you can turn those duties into accomplishments with quantified results (or perhaps qualify them), I suggest you ditch them.


These are five reasons why you require an Experience section that is strong and worthy of your greatness. Your Summary is a great start; now you need to follow it with an Experience section to support it.

3 reasons for your LinkedIn success; it’s not only about your profile

There’s an old saying that goes something like this, “A great website that is not promoted is like a billboard stored in your basement.” This sentiment reminds me of LinkedIn members who have strong profiles, but they’re invisible. For job seekers to be successful, they must consider what a successful LinkedIn campaign consists of.

linkedin-alone

A successful LinkedIn campaign consist not only of a strong profile; it also includes building a targeted network, and engaging with your connections. Anything less will not garner the results you desire, will not help in your job search. Let’s look in greater detail at these three components.

A strong profile is essential

It goes without saying that a strong profile is essential to your LinkedIn campaign. It is, after all, what expresses the value  you will deliver to employers. There are a few basic tenets to follow when constructing a profile.

  1. It must be complete. This means having a background image, head shot photo, summary, detailed experience section, education, your strongest skills, and other sections LinkedIn allows.
  2. It must show employers the value you’ll bring to them through accomplishments relevant to your industry and occupation; similar to your resume.
  3. It’s not your resume. This is a mistake many job seekers make. They simply copy and paste their resume to their profile and leave it at that.
  4. It must be optimized in order to pull visitors, such as recruiters, to it.
  5. It must show your personality. Look at your profile as a networking online document. Write your profile in first-person point of view; perhaps 3rd person if you feel it fits your personality.

So is a targeted network

I recall a client of mine who had a strong profile, but was only connected to 80 people. When I told her she needed to connect with more people, she told me she only wanted to connect with people she knows.

Herein lies the problem: people need to connect with people they don’t know in order to get to know them. If you are one who doesn’t embrace the concept of connecting with targeted people, your LinkedIn campaign will be a bust.

Who do you connect with? Let’s look at some of the people with whom you should connect by tiers.

Connection PyramidRecruiter

Your first tier will consist of those you previously worked with, as they know your performance and probably will have an invested interest in your success. Many job seekers rely on their former colleagues as referrals to land their next job.

Your second tier should be people who share the same occupation and industry. You’ll have more in common with them than the following tiers. For example, if you’re an accountant in the manufacturing industry, you’ll have more in common with accountants in your industry.

The third tier comprise of people who do what you do but are in different industries. Again, taking the accountant as an example, his ability to switch from manufacturing to medical devices should be nearly seamless.

Your fourth tier can be perhaps the most valuable one. That’s if you’re willing to do your research on companies for which you’d like to work. You will connect with people within those companies before jobs are advertised. This will give you allies in those companies.

Your last tier are your alumni. This is especially important if you are targeting a company and want to reach out to “one of your own.” College-age students can benefit from connecting with people who can help them network.

After you’ve connected with them, you’ll be diligent in completing the next step, keeping your network thriving. You’ve heard of building your well before you need it, right?

Finally, engaging with your network

We’re all familiar with the saying, “Out of sight, out of mind.” Keep this in mind when it comes to engaging with your connections. Your goal is to keep your thriving in order to be top of mind.

To keep your network thriving takes some work that many LinkedIn users are unwilling to do. I ask my clients to dedicate at least 20 minutes a day, four days a week to LinkedIn. If they’re good, every day is what I suggest. Eye rolls. But I’m quick to say it’s not difficult. For example, one can share:

  1. an article that adds value to your network,
  2. an update offering advice or asking a question that elicits great responses,
  3. a photo with a witty caption,
  4. like and comment on your connections’ updates,
  5. write a direct message to your updates,
  6. a shout-out to your connections.

Mark Anthony Dyson, career consultant and creator of the popular podcast The Voice of Job Seekers, sees engagement as something that can’t be taken lightly. “As we consider how important engagement is,” he says, “I think the tone of a user’s messaging (including responses to group posts) matters. People want to be valued and feel safe. Share and offer advice, opinion, or message without making anyone feel under valued.”

One final point I’d like to make; refrain from sharing Facebook content with your connections. The majority of them won’t appreciate it.


Donna Serdula, an authority on LinkedIn profiles and author of LinkedIn Profile Optimization for Dummies, sums up your LinkedIn campaign nicely, “It’s true that success on LinkedIn hinges upon an optimized, strategic profile, but that’s not all! In order to be found on LinkedIn, you need a strong, robust network. In order to be seen, you need to have an engaging feed of posts, comments, shares, and articles. In order to be sought after, you need to add value, inspire others, and have fun.”

This post originally appeared on Jobscan.co

3 features your LinkedIn profile Dashboard provides: part 2

In 3 areas of information your LinkedIn profile Dashboard provides: part 1, I talked about information you can use to gauge your status, such as: Who viewed your profile, Post views, and Search appearances. In part2 of this two part series, I’ll talk about the features you’ll find in your Dashboard.

dashboard2

Again, the Dashboard on your profile is for your eyes only. So only you can see how many people viewed your profile, unless you are leading a workshop and displaying your profile; at which point you’ll have to say, “Look, I’ve been at this a while. So don’t feel insecure.”

Career Advice

For job seekers who need help with their job search, LinkedIn offers a feature for career advice. I thought I’d check it out to get a better understanding about the process of asking for career advice. The first step is to get started by clicking on Career Advice. You’re told you’ll complete the following steps:

  1. “Tell us what kind of advice you want.”
  2. “Review potential matches” Here you’ll see LinkedIn users who are experienced leaders in their field. I wonder what makes them “experienced” and if I’m experienced.
  3. “Get in touch” You’ll have the opportunity to have a 1:1 conversation with the experienced leaders.

After you click “Get Started,” you’re given the option of choosing from someone “In my 1st or 2nd degree network, in my region, from my school, or I don’t have a preference.” Next you click “Continue.”

Now you’ll have a limited list of job function from which to choose. I choose Community & Social Services.You’ll also have to choose an Industry Sector. I went with Nonprofit.

Step 3 of 3 is typing in text explaining what kind of help you need. LinkedIn gives you examples, one of which is: “I’d like advice for career pivot strategies from consulting into a marketing, strategy or business development job in the tech industry. What do you see as the pros and cons? And what are some challenges I might face?”

Finally you choose, “Agree & finish,” which I didn’t click. I didn’t want to be put in the system.

Career Interests

This is a feature I recommend to all of my clients. It allows recruiters to see if you are currently seeking employment and what kind. For instance, you might be interested in full-time, part-time, freelance, etc. LinkedIn explains this feature:

Among the many Recruiter spotlights we provide, the Open to New Opportunities feature allows LinkedIn members to privately share their career interests with Recruiter users who aren’t affiliated with their current or related companies.

Once a candidate opts to privately share their career goals with recruiters, users of LinkedIn’s Recruiter product will be able to see that candidate as “open to new opportunities” when running a search that aligns with their background.

If an open candidate starts a new position, they’ll be prompted to turn off their signal if they’re no longer open to new opportunities. They’ll also receive a reminder to respond to InMail messages from recruiters if they haven’t responded to two consecutive InMail messages.

Below is how Career interests looks:

career interests

Note that you don’t have to be looking for full-time work to use this feature. You might only be looking for contract, part-time, internship, etc. One of my former clients benefited from this feature. I’m sure others have, as well.

Salary Insights

Salary1

This feature is the last one listed on your desktop/laptop. It is available to basic members. It provides information you can probably find on Salary.com, Payscale.com, or Glassdoor.com; nonetheless, it’s interesting information. You’ll discover that LinkedIn sends you to a separate site. And if you click “View Jobs,” it returns you to LinkedIn’s Jobs feature.

I decided to look up the salary for a Financial Analyst in the Greater Boston area. LinkedIn provides the following information on the position and location I chose:

Median salary ($65,000) and range ($51,000-$88,000), as well as total compensation ($67,000) and range ($53,000-$90,000).

You can get more specific and choose an industry and years of experience. I chose manufacturing with 6-14 years of experience. Below are the results:

Financial Analyst

You’ll notice that only 7 people responded to LinkedIn’s request for salary information. This doesn’t give one confidence in the accuracy of the numbers.

Like Glassdoor.com, you can get the salary range for your criteria for various companies. You can also get more insight based on size of company, industry, educational level, and field of study.

Finally, LinkedIn provides the median base salaries and salary ranges for ten selected cities. At the top for financial analyst in San Fransisco is median salary of $77,500 and salary range of $60,000-$100,000. Rounding out at the bottom is Dallas with $63,000 and $50,000-$84,000 respectively. I guess this is information you’d consider if you’re considering moving from Dallas to San Fransisco.

Bottom line: As I tell my clients, no two companies are the same. This is clearly illustrated when you see the differences between Mutual Liberty Insurance $79,000 and Waters Corporation $71,400.


So there you have the features in the Dashboard of your profile. Is all of it valuable? No. But there are definitely aspects that you should consider in your job search, most notably Career interests.

3 areas of information your LinkedIn profile Dashboard provides: part 1

The Dashboard on your LinkedIn profile is a source of information, to which only you are privy. It provides you with information on three main areas: Who viewed your profile, Post views, and Search appearances. When I discuss the LinkedIn profile in my workshop, many people are unaware of the Dashboard. This area of your profile should be visited often.

dashboard2

Below the aforementioned information, you can also benefit from three features: Career Advice, Career Interests, and Salary insights. I will address these features next week.

Who viewed your profile

The information you’ll see first when you click on Who viewed your profile is the trend of visits you’ve had in the past 90 days. As you can see, my percentage of visitors has dropped 9 percent in the past week.

You can also see that the number of visits was highest in March and hasn’t reached that number since. I’m also on a disturbing downward slope. Must do something about this.

views2

 

Below this graphic you’ll see LinkedIn members’ head shot, name, and a partial view of their headline. For basic members, such as myself, you’ll see the most recent five people who’ve visited your profile. (Incidentally, four of mine are named “LinkedIn Members.”)

LinkedIn kindly gives you the option to upgrade to a premium account (of course they do) so you can see beyond the most recent five visitors. You’ll see everyone who viewed your profile in the past 90 days.

Well, this is partly true. You will not be able to discern the identity of visitors who select “private profile characteristics” or “private mode” in their settings to view your and other profiles. If you hoped to break through these two privacy settings, you’re out of luck.

Post views

LinkedIn shows you how many people viewed your latest post. This gives you a good sense of how many people are paying attention to what you posted. If the number is high, it’s time to rejoice. On the other hand if it’s low it means that the content is not what your audience is interested in. Below is a screenshot of one of my latest post which was one day ago.

 

Posts

Posts can include anything from an article you shared; a question you asked; some great advice you gave; a photo with a caption; a video you created for LinkedIn; a quote you appreciated; and, in my case, an announcement of what’s going on in your organization.

Search appearances

This is the most interesting information, in my opinion. Here is were you’ll see who’s searched for you based on companies, what your searchers do, and the keywords they used to find you.

Where your searchers work

Demographics of Jobboard

I find it intriguing that LinkedIn employees are searching for me. Could it be that I’ve offended them? Might they be looking to hire me? It’s most likely the former. For job seekers this can be exciting news if the companies looking at you are the ones you’ve targeted or have applied to.

Also of interest is that authors and online marketing managers round out the top two occupations interested in me. Again, you will strive for people in your industry and at higher levels. Recruiters might show up as people who viewed your profile, which is a good thing.

In terms of keywords, I get every one of them except for Edit.com. Could someone explain this to me? What’s important is that hiring authorities are searching for words that are in your branding strategy. LinkedIn is obviously a word I want people to use when searching for me.

Lastly, I appreciate LinkedIn’s advice on how to improve my profile, but keywords alone won’t increase your visibility. You must also develop a focused network, as well as engage with your connections on a daily basis.

Improve Your profile

These are three areas of information your dashboard provides. Next week I’ll go over  three features your dashboard provides.