When reviewing a client’s LinkedIn profile, I look at the typical sections: Summary, Experience, Educations, Skills, Volunteer, etc. I also look at one section of their profile that is very telling. Can you guess?
To stop the suspense, I’ll tell you. I look at their Articles & Activity section. I can tell from looking at this section whether they’ve been good or bad. More to the point, whether they’ve been engaging with their network, or simply spending very little time on LinkedIn. Below is an image of a profile of that has no Article & Activities section.
This section lies between the Summary and Experience sections. What you see above tells you that this person has been dormant on LinkedIn. Here is a look at my Articles & Activity section.
Showing engagement on LinkedIn will 1) encourage potential connections to invite you to their network, 2) impress recruiters with your knowledge and expertise, and 3) show you’re better than the average LinkedIn user.
Keep visitors on your site
I am reluctant to visit and continue to read someone’s profile if I see no pulse. Am I necessarily concerned if the person doesn’t have any of their own articles to share? Not really. I realize some, or most, people don’t want to publish their original ideas.
According to one source, “only 1 million professionals have published post on LinkedIn.”
However, if I don’t at least see engagement, I know the person is not serious about LinkedIn. I’m not the only person who spends attention to my clients’ Articles & Activity section. Hiring authorities are also paying attention.
Impress recruiters with your knowledge
Close to 94% of recruiters use LinkedIn to find talent, so the more time they spend on your profile, the better. True they want to see your titles, employment history, years of employment, and education. This said, recruiters also want to see your activity because it tells them if you:
- like or comment on articles you find of value to your network;
- write original thoughts or ask illuminating questions;
- share a insightful, tasteful quotes;
- announce certifications you earned;
- contribute to a growing discussion; or
- post videos that are relevant to you occupation and industry.
These are merely a few examples of what a potential candidate could show as activities. I go into greater detail in a post on how to optimize your engagement on LinkedIn. I discuss the difference between being active and engaging.
For example, when you comment on someone’s post, it’s not enough to write, “Great post, Sarah. Thanks for sharing.” Instead explain why you enjoyed the post and, perhaps, politely write about what you disagreed with. In other words, put real thought into comments you share.
I strongly suggest that you write articles to share on LinkedIn, as this will show recruiters your expertise in your industry. I tell my clients that they’re still “experts” in their field. Being out of work doesn’t change that.
However, I understand the time, effort, and courage it takes to put yourself out there.
Show you’re better than most LinkedIn users
The source I cited above also claims that “an average user spends 17 minutes monthly on LinkedIn.” That’s pitiful. LinkedIn has the potential to increase your chances of getting a job significantly, but only if you put effort into your LinkedIn campaign.
This means more than optimizing your profile by filling out all selections and employing keywords. You also have to develop a focused network and engage with your connections, which will be apparent by looking at your Articles & Activity section.
You should be using LinkedIn at least four days a week, half an hour a day. Does this sound like a lot of time? Divide your day in two; spend 15 minutes in the morning and 15 minutes at night. But don’t just go to LinkedIn’s Jobs feature and look for jobs; practice some of the ways you can engage mentioned above.
Four days is the minimum amount of time I recommend to my clients. Ideally you should be using LinkedIn daily, maybe taking a day off during the week. What’s important is that your Articles & Activity section shows quality engagement, and hopefully articles that demonstrate your area of expertise.