8 reasons why LinkedIn probably isn’t for you

For a long time I’ve considered it my mission to recruit people to join LinkedIn, like a college recruiter goes after blue chip basketball players. But after having a discussion a few days ago with someone in my workshop, it finally dawned on me that my persuasive style of exciting people to join LinkedIn might be too strong for some people.

Curious

After the workshop, where I spoke about LinkedIn like it’s the solution to finding a job, a very nice woman approached me and said she just wasn’t ready. She cited many reasons for this, including not understanding a word I said (not my fault, she said), not sure if she can master the mechanics of LinkedIn, being more of an oral communicator, etc.

As she spoke, nearly in tears, I remembered some of the statements I made, “To increase your chances of getting a job, you must be on LinkedIn.

Oh my gosh, I thought, as this woman was pouring out her soul to me, I created despair in this poor woman. It occurred to me that a few people like her are not ready to be on LinkedIn, never will be. Because I am active—to a fault—on LinkedIn, doesn’t mean everyone must be active or even a member.

I can’t tell people they must be on LinkedIn. In fact, in a moment of honesty, I have told my customers in other workshops that, “LinkedIn isn’t for everyone. If you’re not ready for LinkedIn, you will only be frustrated.” Perhaps I need to lay off the hard sell, because LinkedIn isn’t for everyone for the following reasons:

You’re afraid of being on the Internet

End the discussion right here. If you’re afraid of being on the Internet, concerned your personal identity will be violated, your financial information will be at risk; there’s no convincing you that you’re safe on LinkedIn. No one is completely safe.

As long as I’ve been on LinkedIn, I’ve known of one breach. It was minor, required me to change my password. LinkedIn even suggests you provide your telephone number for added security. Still, if you’re afraid of being on the Internet. This is a moot point.

You want to socialize with friends

Guess what I’m going to say. That’s right, take your socializing to Facebook. Earlier I said I had no time for Facebook and no interest. Well recently I joined Facebook, and I love it. Facebook is where I can post photos of a snowstorm in April. Proudly post photos of my family and bobbleheads.

Bobbleheads2

LinkedIn is no place for politics, religion, or women clad in bikinis. There have been many shared updates that were inappropriate for LinkedIn, and they continue to come. If you feel the need to post garbage like this, open Facebook or Twitter accounts.

You’re  satisfied with a poor profile

The one and done attitude just ain’t gonna cut it. It’s not enough to simply copy and paste your résumé to your profile and leave it at that. People who are content doing this will hurt themselves not only by displaying a poor profile that fails to brand them, but also reducing the number of keywords necessary to be found.

Your LinkedIn profile is a networking document; it is proactive. Your résumé is a document you send in response to an job posting. Your résumé is reactive.

You don’t want to connect with others

This is a show stopper. If you’re unwilling to connect with people you don’t know on LinkedIn, this is akin to going to a networking event and not speaking to a single soul. “Oh, but I connect to the people I know, like my former supervisor.

That’s a pretty limited list of connections. Very carefully chose quality connections. If you’re not embracing meeting and learning about new people on LinkedIn, you are wasting your time  For a better understanding of who you should connect with, read my article.

You’re not willing to put in the time

My advice to LinkedIn members is that they have to dedicate at least four days (4) a week to LinkedIn; and spend half an hour a day posting updates, commenting on updates, and, if willing, write LinkedIn long posts.

lazypaintint

Ideally one will spend an average of once a day a week. If you’re not willing to put in the time, your excellent profile and healthy number of connections will all be for naught. Many of my workshop attendees balk at this, but I tell them this is the time to who your grit.

You don’t understand its purpose

For those of you who are thinking, Bob, aren’t you being a little judgmental? Aren’t you being a little harsh? I don’t think I am. Too many people have opened accounts many years ago, simply to have never visited them until they need it…when they’re unemployed.

LinkedIn is a networking application for when you’re employed and unemployed. In other words, it was developed to help businesses create partnerships, developed soft leads, reach a broader channel. These are the people who are using it correctly.

Job seekers who use it only when they need a job are missing the boat. Their opportunity to network is when they’re networking. It’s a full-time endeavor until you retire, or until something better comes along. What more can be said.

You’re not embracing change

LinkedIn is going through constant change. It’s akin to keeping up with the plot of Game of Thrones. With the new user interface (UI), people are at their wits end understanding the new look and finding features which were once easily found.

If you take the time to play with LinkedIn’s UI, you’ll find it’s not too difficult to understand. LI’s goal was to streamline the platform, make it lighter and quicker to use. Yes, it as done away with features that were once on the basic plan. Yes, we now have to pay for advance search and tagging and unlimited searches, but so be it.

You must also download the LinkedIn phone app to better understand it. This will help you to better understand the new UI; as they are almost identical. Embrace change, people.

One more

Another reason I hear from people who resist LinkedIn is their lack of desire to be an exhibitionist. While I find this a bit silly, I also wonder if by exposing my thoughts and feelings, I’m a bit of an exhibitionist.

Perhaps the word, “exhibitionist” is a strong word, but I sometimes wonder why I spend so much time on LinkedIn. Why do I share updates so often? Why do I distribute my and others’ posts? Why do I read posts to gather information. Shall we call it networking?

Photo: Flickr, Murel Merivee

Photo: Flickr, Brenda Valmont

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3 thoughts on “8 reasons why LinkedIn probably isn’t for you

  1. Things Career Related Post author

    Great points, Steven. I have since changed my stance on Facebook. I see it as great entertainment, a place where you can really be you. In terms of LinkedIn being useful in the job search, given that less than 20% use it on a regular basis–and from informal polling–I don’t see enough job seekers using it to their full advantage. Usually 30%-50% of my attendees are not on LinkedIn, and I’m not sure how many jump on it right after my workshops. I bet very few of them.

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  2. Sheila Taylor

    Bob: Your posts are always insightful and usually on the mark. I agree with what you have said. I have found an interesting trend that probably extends from your point about people making worthwhile connections. I know of several senior executives that have killed their LI accounts or have asked their assistants to filter and manage requests. So, they really aren’t using the UI because they don’t have the time or are tired of getting numerous requests for jobs, coffee, advice, etc. Maybe the new UI will take care of some of this and those that are truly serious will pay for LI.
    And on to the other topic- Facebook job postings. Does this further blur the lines? Does it take away from LI? I am watching this closely.

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    1. Things Career Related Post author

      Sheila, your comment makes me wonder just who benefits from LinkedIn. According to you, many exec level employees don’t utilize it. What about teachers, IT, finance, doctors, lawyers, technicians, etc? Certainly sales and marketing, as well as unemployed and, as a result, recruiters. All of these occupations are represented, but not all of them use it.

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