One Facebook announcement tells me a friend is eating dinner in Gloucester, Massachusetts. Another announcement let’s me know that a friend is taking a cruise from Seattle to Alaska and back. And one more shows how a friend is using his pressure cooker to cook baby-back ribs. Yum.
This is all nice and good. After all, Facebook is a true social media site, where people share their personal life; maybe too personal. Every once in awhile you’ll come across political and religious musings which might offend your senses. But if you understand the purpose of Facebook, you won’t be too offended.
According to the Guardian.com, “Facebook was developed back in “February 2004 when Mark Zuckerberg launched ‘The facebook,’ as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff.
Then it took off from there, enticing people from all over the globe to sign up for this free platform, where they could tell their stories, play games, donate to charities, record videos, and many other activities too numerous to mention here.
Ironically, very few people (who I know of) don’t use Facebook to announce they’re looking for work. “Ironically,” I say because who can be some of your strongest allies than your friends? A friend tells me he needs to find a job, I do my best to keep my ears to the pavement for him.
LinkedIn is where 78%-90% recruiters look for talent, but…
We all know that recruiters hang out on LinkedIn to find talent. Many of them will tell you that it’s their go-to source for finding talent, but a recent Jobvite study found that 60% of recruiters also use Facebook to find talent.
Still, we associate LinkedIn as the “professional network,” where business and the job search are conducted. Tis true but would it hurt job seekers to employ both, cover all bases?
In a long-post I wrote, I mentioned a conversation Hannah Morgan and I had in which we agreed that Facebook and LinkedIn would be great platforms to announce job seekers are looking for work. Why not use both? To use Facebook, you need to do it correctly. Here are six pointers.
How to use Facebook to announce you’re looking for work
1. Post a friendly, upbeat message. This doesn’t have to be a novel. Remember that people like to read concise informative word blocks. You might want to begin your message with something like: “Hi friends and family! I’m currently in transition and looking for my next great opportunity.”
2. Tell your friends the type of work your pursuing. It’s important to be clear on what you’re looking for. If you’re looking for something in project management but your friends misconstrue your message and think you’re pursuing program management jobs, they’ll be of little help.
3. Provide some brief, recent accomplishments so connections and friends can spread around. Because you’re addressing friends, you don’t want to come across as bragging, but you also don’t want to let opportunities to slip away because your friends don’t know how great you are.
4. Reiterate your appreciation for help in advance. These are one of the things you learned in kindergarten, right. Thank people for their help.
5. List your LinkedIn URL in the message. Some of your friends might not know you’re on LinkedIn. Hell, they might not even know what LinkedIn is.
6. End by asking them to be safe. In these times, it only makes sense to show gratitude, as well as concern.
The old saying that everyone can be a part of your network is true. Remember that friends, relatives, and associates can be your strongest allies. Even if they’re not in your industry, they might hear of opportunities you’re not aware of.
Another option is to send a direct message (DM) to your Facebook friends. A close friend who commented on my post suggested this approach rather than sharing a blanket post.
Let’s look at some reasons why Facebook might be a better platform to use when announcing you’re looking for a new job.
Reach out to recruiters on Facebook
Go where the recruiters hang out. Recruiters Online has more than 20,000 members. This group is strictly for recruiters, states group administrator Mike Kelemen; so, if you want to find recruiters to approach, go where they graze.
But make sure you have you deliver a strong message when approaching a recruiter on Facebook. Of course it will start with a friendly introduction, but the gist of your message needs to highlight your top skills and relevant accomplishments. Bottom line, recruiters don’t have a lot of time to waste on a weak intro.
While some recruiters might not consider Facebook to be a pool of talented job seekers, there are plenty who do. Recruiters have one goal in mind, and that is to fill positions. So, if they are presented with an opportunity to present a quality candidate to their employer, they’ll take it.
Recruiter David M. Marr keeps an open mind: “Facebook groups are way more active and useful now than LI Groups are. You can post jobs on Facebook now. You can search inside Facebook and XRay Facebook for Talent.
“Their jobs and skills section are not as advanced as LinkedIn, but considering they have 2.3 Billion users globally and the global population is 7.7 Billion, and you compare that against LI’s 200+ Million profiles. It’s really a no brainer based upon the data alone.
“That and EVERY recruiter is sourcing for the same talent from this channel and it’s over saturated. If you want to find new talent that your competitors aren’t, take the time to source from Facebook.
“You can even message someone not in your network. And you have the personal touch of actually getting to know about them as a person vs a professional Profile on LI.
“I cross reference against all of their social media profiles I can find and try to craft a customized email template with at least 3, but ideally 7 touch points that shows I read their profile. Videos and Gifs and humor work great.”
What others say about announcing you’re looking for work on FB
Emily Lawson: One thing to keep in mind with your Facebook community is to communicate level, industry and types of companies to help your network zero in on what’s ideal. Many of those connections are not familiar with your career history or LinkedIn profile.
If I was looking for HR work, and shared it with my Facebook network, I’d likely get all kinds of responses since I’ve lived in many different areas and have friends all over. Here’s an example: “I’m looking for a senior level HR Manager or HR Business Partner role in the technology or medical industry. Preferably, within a mid to large company with an established positive culture. It may seem like a lot up front, but it would actually save them time so they don’t share information that isn’t the right fit.
I think a more tailored approach would work better. There are likely many job seekers who could say the exact same thing. The key to differentiating yourself as a candidate is to focus in on value and alignment. For example… If the message is regarding an existing opening, I would focus on your value and how it relates to that specific role.
I would highlight experience based on major requirements from the job description. If the message is regarding your interest in working at that specific company, then I would focus on alignment with their values or culture.
I would expand on “why” and what’s driving your interest. Both provide great storytelling opportunity that holds far more interest and relevancy for a reader who needs to build confidence in your ability to provide solutions and fit where they need it most.
Paula Christensen: Years ago when I changed industries I found that my Facebook friends were my biggest supporters. In some instances, these people knew me the longest and trusted me immediately because of that tenure and my reputation in previous jobs.
Sarah Johnston: I’ve relocated a number of times for my husband’s job. I’ve posted an update on FB every time letting my friends and acquaintances know about my relocation. My FB community never disappoints me. I’ve made many real connections through friends of friends… online social networking sites were designed to help you stay in touch with more people and are great for building “friend of friend” connections
Jayne Mattson:If you are want to broadcast, then do it with 2 things in mind, which are giving and receiving. In the broadcast ask 3 even 5 questions or advice that will help you in your search. More than likely you will get responses with information that will benefit you. Telling people you are in the market could lead you to advertised jobs and maybe ones that aren’t posted. However, I believe it is unlikely. Now the major part of your message, thank everyone in advance and with a “please do not hesitate to reach out to me for help if there is information you are seeking.”
Erin Hutchinson: I tell people that the more they can get their brand/value across in the message, the better chance they are of having a friend/connection reach out to help! As a workforce professional, I even hate it when people ask me to help them find a job, but have no direction or understanding of what they bring to the table! Help me help you!
Jean Avery: I’d add: if there’s a specific company of interest, it’s worth mentioning. “I’m looking for a data analyst role, and would love a connection at Salesforce or Amazon here in Seattle.” This is a good way for people who don’t have a lead to help, by tagging friends at a specific organization. If it’s not clear, I’d mention whether it’s a local or national search (or clarify onsite vs. remote work). I also explicitly say ‘comment or message me’ so people are less intimidated to follow up with a general question or inquiry/lead.
Read what others have to say in the long post that inspired this article.
You might be a beginner on LinkedInor even well versed with the platform. Either way this compilation of posts can help you use LinkedIn more effectively. Stay current by reading the most recent ones or all of them. I hope these posts help you with your job search.
It’s no secret that the Recommendations section has lost the allure it once had. Why’s that? We would all agree that employers want to know more about you than what you have on your resume. They want to know how others saw your performance and personality. But how will they find your recommendations if they’ve been banished to the basement of your profile? This article will explain how.
I’ve written or critiqued hundreds of LinkedIn profiles in my role as a career coach. Whether this impresses you matters not. I only mention this to let you know I’ve seen brilliant, so-so, and downright terrible profiles. In this article I’m going to address what makes a profile terrible.
Most people have a hard time engaging with the LinkedIn community, according to a poll I’m conducting on LinkedIn. Although the poll’s only on its second day, it reveals that 42% find it difficult to engage and 21% feel it’s somewhat difficult. Only 37% have no difficulty engaging with the LinkedIn community?
When you think about what makes a winning LinkedIn Profile, what comes to mind? Is it the first impression—background image, headshot, and Headline—the About, Experience and Volunteer sections, Skills & Endorsements, or Recommendations?
When I talk with my clients about their LinkedIn profile About section, I tell them it should tell their story. But that’s too vague. There’s more to your About section than this simple statement. Another way to explain this section is that it should encompass your overall value.
I will be the first to admit that networking on LinkedIn is complex; it’s not straightforward. What does networking on LinkedIn involve? The first step is having a strategy, which will take some forethought. You also have to be willing to reach out to LinkedIn members you don’t know. These steps are the tip of the proverbial iceberg.
In a poll that that asked, “Do you have two lives? Do you separate your LinkedIn life from your Facebook life?” nearly 70% of the 7,442 voters answered Yes. What they share on LinkedIn is professional and what they share on Facebook is personal.
Seven percent of the voters said they share the same or similar content between both platforms, and 26% are AWOL from Facebook. They’ve been there, down that
What constitutes success when creating content to share on LinkedIn? One measure of success is getting many people to react and comment on your posts, videos, articles, podcasts, etc.
Some contributors say that educating their audience—e.g. on how to find a job—is the ultimate definition of success. This is an altruistic view and, some would argue, should be the goal of everyone who creates content to share on LinkedIn.
If you think your LinkedIn profile alone will get you an interview, you’re sadly mistaken. I wish it were that easy. Imagine that you could write a great profile and wait for the interview offers to roll in. Sadly, this is not the case; it takes more than just your LinkedIn profile to get to interviews
Approximately 65% of LinkedIn members use the LinkedIn mobile app, and some prefer it over the lap/desktop version, which doesn’t surprise me. In some ways I prefer the app because of its convenience and above average functionality. This article looks at other features LinkedIn users appreciate.
This guest article is from Hannah Morgan, a LinkedIn Top Voice, job-search strategist, and founder of Career Sherpa.net. Wondering what to post on LinkedIn? Hannah provides great advice on what to share with the LinkedIn community.
You’ve updated your LinkedIn profile for the one-millionth time but nada, nothing, zilch. No one is contacting you. What if I told you that having a dazzling profile is just one small part of getting found on LinkedIn.
How to write an invite to convince someone to join your network is a common topic. But what about accepting a LinkedIn user’s invite? Do you accept the default non-message? How about an invite that includes a personalized message? In this article, based on a poll I conducted, I talk about four types of invites.
I put a friend to the test by having him tell me what I had just changed in my LinkedIn profile Headline. He couldn’t tell me. Which means he didn’t know what I had for a previous Headline. Which also means it wasn’t memorable. This begs the question if the Headline is so important, shouldn’t people remember it?
Guest writer and recruiter Jeff Lipschultz is a 20+ year veteran in management, hiring, and recruiting of all types of business and technical professionals. He has worked in industries ranging from telecom to transportation to dotcom.
This guest post was written by Ed Han, a recruiter known for his excellent job-search advice. It first appeared on Job-Hunt.org. In it he talks about the three main benefits of posts, making and sharing status updates, finding your updates, making appropriate update posts, and how sharing Facebook posts is inappropriate.
If you ever wondered what LinkedIn features you missed in 2020, Kevin D. Turner has laid it out in this article (Originally published here). Kevin is all stats and to the point. To this end, you’ll learn a lot by reading what he has summed up. My favorite addition? Polls, of course. What is your favorite feature?
If you’re a job seeker and you haven’t optimized your LinkedIn profile, you’re missing out on a ton of opportunities. In today’s market, 87% of recruiters use LinkedIn to find and vet new candidates. But not everyone is capitalizing on what the platform has to offer.
In this post, Austin walks you through three highly actionable tactics that will help you appear in more searches, get more profile views, and land more jobs.
Like any list one creates, there’s a magic number in mind. It could be 10, 20, 30, etc. Mine was 50 LinkedIn voices job seekers should follow, but then I dug deeper in the proverbial weeds and found more than 50 voices who deserved to be on this list. And I’m sure I’ve forgotten people, so more will be added.
You might have noticed that content on LinkedIn has taken on a more personal touch. While I’ve never been a fan of this, I can understand it and even accept it…to a point. There was a time when I would write in the comments, “Take it to Facebook” when someone shared something personal. Now I simply scroll on down.
It’s never pleasant to remove someone from your LinkedIn network. But sometimes it has to happen. Like the person I mention in this article. I had to go to said person’s profile, click More, and then Remove Connection. I didn’t do it with malice. Like I said, “Sometimes it has to happen.”
There are many reasons why your photo should be more recent than ancient. In the comments of the poll, I shared an article I wrote back in 2016 called 4 ways your LinkedIn photo is an imposter. Trust me, the ways people’s photos are an imposter haven’t changed. Here is a rundown of what makes your photo an imposter:
I had this great idea to ask my students to be the teacher and teach me how to write a better profile, create a more effective network, and how to engage with my network. Some of them wrote that as the instructor, how can my LinkedIn campaign be improved. This article addresses how to have your LinkedIn campaign critiqued.
You’ve heard it before: LinkedIn is the world’s largest professional, online networking application with approximately 700 million worldwide members. And according to many sources, at least 87 percent of recruiters are sourcing for talent on LinkedIn. It makes sense to utilize LinkedIn for your online networking.
From guest writer Adrienne Tom: Earlier this year, LinkedIn rolled out a small change to personal profiles that seemingly went unnoticed: they increased the headline character count from 120 to 220. This increase may not seem significant; however, increased characters afford users (you!) additional real estate to share value and attract readers.
Occasionally I’m asked which I prefer writing or reviewing, a résumé or LinkedIn profile. To use a tired cliché, it’s like comparing apples and oranges. Read this article to discover why the résumé and LinkedIn profile are different.
Guest article from Virginia Franco. Career change is more complex now with online visibility required, particularly on the most important social network for professionals — LinkedIn. LinkedIn for career change is extra tricky because your resume and applications must align with your LinkedIn Profile because most employers and recruiters compare the two.
Like a lopsided political race, this one is a landslide. I’m talking about a LinkedIn poll asking 3,338 voters to chose between keeping either their resume or LinkedIn profile. Which one wins by 72%? Why, the LinkedIn profile, of course. I’m not at all surprised by the result.
I am particularly fond of LinkedIn’s poll feature which has been brought back from the early years. With Create a Poll, you can ask LinkedIn members to vote on certain topics like which three new features They appreciate most–Open to Work, Create a Poll, or Add Name Pronunciation? To my chagrin, Create a Poll didn’t win.
Wouldn’t you know it, the LinkedIn profile Headline is deemed more important than the About and Experience sections. In a recent poll conducted on LinkedIn, in which 1,189 people voted, 46% of the voters chose the Headline over Experience, 30%, and About, 24%.
An optimized profile is important, but it’s not the end all be all. A strong LinkedIn campaign also includes a focused network and engagement. This is clear based on a poll I conducted on LinkedIn. At the end of the poll, 787 people weighed in. I would say this is a legitimate case study.
Working for a One-Stop career center, I’m often confronted by job seekers who haven’t used LinkedIn but know they must in order to shorten their job search. Some of them believe they should begin by writing a compelling profile which makes good sense. But is a profile alone enough?
We’re in the midst of COVID-19 which has forced many of us to stay at home. To make matters worse, unemployment has risen to unprecedented levels. Now is the time to work on your LinkedIn profile, especially if it needs a lot of work.
To land a job in 2020, you will need to have a strong LinkedIn profile. And, that profile needs to clearly brand you. But is a strong, well-branded LinkedIn profile enough? According to four LinkedIn experts it isn’t.
I asked Hannah Morgan, Kevin Turner, Jessica Hernandez, and Andy Foote for their insights for the year ahead and received answers ranging from the importance of search engine optimization (SEO) to building a strong network and engaging with your network.
LinkedIn has launched a new interview-practice feature which leaves me with a sense of ambiguity. On one hand, I think it’s a great attempt to educate job seekers on how to interview for a position. On the other hand, there are limitations to this new feature.
The latest article makes a comparison between your LinkedIn profile and a combination résumé. Your About section is the functional piece of the combination résumé and the Experience section should be written with as much detail on the profile and résumé.
To land a job in 2020, more than ever, you’ll need to be proactive rather than reactive. In other words, stop blasting out job applications 10 per day. If you’ve been doing this for months, by now you know the ROI is very low.
This act of futility demands different approaches. This article explains how to be more proactive in your job search by researching and using LinkedIn.
You’ve heard of the seven deadly sins—Pride, Envy, Gluttony, Lust, Anger, Greed, Sloth. Two years ago I heard a podcast talking about them. Two years later I’m writing an article focusing on the sins you’re committing with your LinkedIn campaign.
They are not the deadly sins discussed in the podcast I listened to, but they can definitely hurt your campaign and, consequently, your job search.
Many people won’t look at your Accomplishments section. Many people don’t even know it exists. How do you draw people to this important area of your profile? You direct them to this area by mentioning it in your About section.
Like many people, I dislike New Year’s resolutions, mainly because we rarely achieve them. But this year I’m going to set some resolutions that are attainable. The resolutions I vow to achieve are ones that relate to LinkedIn. These are ones I can do. I also hope my resolutions will benefit other LinkedIn users, namely job seekers; that they will emulate them. The following are 10 actions I will take in 2020.
It’s safe to say I’ve critiqued or written hundreds of LinkedIn profiles. What’s most important in a profile is that it brands the LinkedIn member; it sends a clear, consistent message of the value the member will deliver to employers. Does your profile brand you?
In a recent LinkedIn Official Blog post, the author suggests you should connect “with people you know and trust.” This seems like sound advice on the surface, but it shouldn’t be followed literally. My suggestion is to take it a step further and connect with like-minded people.
Engaging on LinkedIn can be tough. It requires dedication, stretching your zone and putting yourself out there. But here’s the thing; if you don’t engage, you’ll be forgotten by your connections. In this article I coach you on how to engage on LinkedIn.
In a recent LinkedIn post, I asked my LinkedIn community to take a quiz consisting of 15 questions. Those who took it were honest about their LinkedIn prowess, or lack thereof. I promised in this post that I would reveal the entire quiz I give my clients. The quiz I give my clients consists of 50 questions. If you decide to take it and don’t score 100%, don’t worry. There is always room for improvement. I’ll be the first to admit, I don’t have a perfect score.
One of the things I like about the LinkedIn profile is the ability to express your written voice. This is particularly important for job seekers, as it gives hiring authorities an idea of their personality. The résumé, on the other hand, doesn’t do this as well as the profile.
I’ve come across thousands of job seekers who believe in the power LinkedIn provides to help them land a job. I haven’t, however, come across as many people who believe in using LinkedIn after they’ve landed. They feel that once LinkedIn has done its job, it’s time to part ways.
Why is that? Do people not see the value of LinkedIn in their work?
You might be in a situation where your company requires you to make your profile more about it than you. If this doesn’t settle with you, try compromising. In other words, dedicate most of your profile to your greatness and the rest to your company’s. Easy Peasy.
When you send an invite to a LinkedIn member to join your network, it’s important that you personalize the message. To do otherwise would show a lack of effort, and your invitation would probably we rejected. So what do you write in the message box when you send the invite off? This article explains how to write a cold invite, use a reference, and ask for an introduction.
If you’re searching for a job, LinkedIn can shorten your search. You’ve probably been told this, but it’s well worth repeating. Will using LinkedIn alone guarantee that you land your next gig? No; LinkedIn is a great supplement to your in-person networking, but you need to engage in both for a strong networking campaign.
LinkedIn can play an important role in your job search. You might be neglecting LinkedIn, thus hurting your chances of landing a job. Read this article to discover 8 common ways people neglect LinkedIn.
Are you wondering if you’re on LinkedIn? This article is meant for you. If you are on LinkedIn, this article will confirm your wise choice. The first thing you need to determine is if your industry is well represented.
This article stands the test of time, as I see negative posts here and there on LinkedIn. Think about how it hurts your personal brand when you show your negativity. In this article I use an analogy of a boyhood friend who was always angry. Eventually we drifted away.
Many people who know me, consider me a LinkedIn connoisseur. They would never imagine that I, in fact, enjoy Facebook. Awhile back, I decided if I were going to bash Facebook, I had to know what I was bashing. In any case, there are times when Facebook is preferable over LinkedIn. This article talks about the strengths of both.
You are killing your chances of being contacted by recruiters, hiring managers, and HR if you don’t list your contact information on your profile. Include your email address and phone number in four key places. At least your email address.
Many of my clients are unaware of the Contact Info area on their profile. This is a bit disconcerting, especially since it’s an area stock full of information. Make sure you’re utilizing it, as well as checking other LinkedIn members’ Contact Info.
When you’re searching for people on LinkedIn, there’s a nifty feature called All Filters. It allows you to narrow your job search to find who you need to connect with or send an Inmail. Read this post to learn about All Filters.
LinkedIn members can see your activity section. That’s if you have one. If you don’t have this section, you might turn people away, including hiring authorities. Don’t make this mistake. Engage on LinkedIn.
If you want employers to know you’re unemployed, here are 5 possible ways to do it. I’ll give my opinion on which ways are not preferable and which are. Here’s a hint, leaving your last position open is the least preferable.
I consider myself to be a fair guy. When LinkedIn does things right, I compliment them. When they do wrong, I criticize them. This time LinkedIn made a smart move by joining multiple job titles to fit under one company icon. But in the same fell swoop, LinkedIn truncating each position.
Use this checklist to improve your LinkedIn profile. This is part 1 of a 3-part series. To succeed in your LinkedIn campaign, follow these posts on creating a strong LinkedIn profile, building your network, and engaging on LinkedIn.
After a client asked me if she should send an invite to a recruiter after their first interview, it prompted me to ask recruiters who hang out on Facebook this question. Surprisingly, their answers were a definitive yes. Read what they have to say.
Recommendations were once the rave of the LinkedIn profile; some considered them the profile’s best feature. Recruiters only had to read them to see your excellence. They could make a quick decision on whether to contact you or not. This is no longer the case.
Would you go to an interview or business meeting without shoes? Of course not. So I wonder why people feel that a Summary statement on their LinkedIn profile is unnecessary. Having viewed hundreds profiles, I’ve seen many that simply begin with the Experience section and have no Summary.
All too often job seekers and business people ignore their Experience section, assuming people will know what their positions entail. Even if you’re a CEO, visitors would like more description of what you and your company have accomplished. Don’t undersell this important section of your profile.
Many people think having a great LinkedIn profile is enough. Well, think again. You must also develop a targeted and large network, as well as engage with your connections. These are the three pieces to a successful LinkedIn campaign.
If you’re not paying attention to the Dashboard on your LinkedIn profile, you’re missing out on some information. Who’s viewing your profile, how many views does your latest post have, and how many people have searched for you, plus more.
Now that your profile is optimized for 2018, it’s time to optimize your network. This post helps you get the most out of your network by explaining the 5 types of connections with whom you should engage.
No one knows when LinkedIn will make changes to its functionality. Some changes are good, others make you scratch your head wondering why certain changes were made. This has been LinkedIn’s MO since its inception.
How do you connect with people on LinkedIn? And what are the five steps to take to connect properly? Learn about the feature “Connections of” and how it can be a game player when you’re asking for an introduction or making a “cold call” connection.
LinkedIn members need to be aware of the LinkedIn mobile app, as it will soon surpass the use of its computer application. This is one of a three-part series that discusses the LinkedIn profile on the mobile app.
One gets the feeling that LinkedIn is migrating its desktop platform to its mobile app. Maybe not tomorrow, but gradually. The most obvious hint is the way the desktop’s interface increasingly resembles the app. We noticed this when LinkedIn launched its new, slimmed-down platform almost a year ago.
Sharing what others write is a benefit to not only that person, but a benefit to you as well. You come across as someone who cares about your LinkedIn community. This post includes names of people who are great curators.