Occasionally I’m asked which I prefer writing or reviewing, a résumé or LinkedIn profile. To use a tired cliché, it’s like comparing apples and oranges. The first fact we have to realize is that each has its own purpose.
The second fact is that, although the résumé and LinkedIn profile are trying to accomplish the same goal, show your value; they are different in many ways. One of my pet peeves is looking at a copy and paste of the résumé to the profile. It’s just plain wrong, and you’ll see why as you read this article.
Purpose of each document
Your résumé is most likely the first document hiring authorities will see, so your value-add must make an immediate impact. If not, your chances of getting interviews are very slim.
You will send your résumé in response to a specific job. As such, it must be tailored to each job and contain keywords. Failing to do this will adversely impact your résumé’s chance of getting past the applicant tracking system (ATS).
Lastly, you use push technology with your résumé; therefore far fewer hiring authorities will see it.
Your consistent message of value-add demonstrated through your résumé carries over to your LinkedIn profile. Your profile is NOT focused on a specific job; it is static and more general.
Most likely you’ll have a résumé constructed before you build your profile. Therefore, the stronger your résumé, the easier to build your LinkedIn profile.
You rely on pull technology with your profile, as hiring authorities find you by entering your title, areas of expertise, and location if relevant.
Comparing the two
I’ve broken down the sections of the résumé and LinkedIn profile to compare them side-by-side. It’s easier to see the differences this way. As mentioned earlier, it’s similar to comparing apples and oranges.
Note: Sections 1 through 6 are those which both documents possess. Further down this article are sections the LinkedIn profile has and most likely the résumé doesn’t.
Résumé: A headline tells potential hiring authorities your title and a line below it your areas of expertise and perhaps a two-word accomplishment (Cost Savings) in approximately 10 words.
It is tailored to the job at hand, like most sections on your résumé. Most executive-level résumés have a headline.
LinkedIn profile: Similar to your résumé, a headline will tell hiring authorities your title as well as your major strengths. It is more general and includes more areas of expertise.
One benefit I see with the profile headline is it allows more characters to work with than the résumé. You have 120 characters or slightly more than 16 words. If you want to include a short branding statement, this could be a nice touch.
Resume: The résumé’s Summary sometimes gets overlooked in a hiring authority’s rush to get to the Employment section. The key to grabbing their attention is creating accomplishment-rich verbiage, such as:
Operations manager who reduces companies’ costs by 60% annually through implementing lean practices.
There are two other points I emphasize with my clients. The first is that the Summary should not exceed 110 words or three lines; the shorter the better. The second is there should be no fluff or clichés included in it.
LinkedIn profile: Your profile’s About section will differ from your résumé’s Summary for a number of reasons.
- It allows you to tell a story that can include the, why, what, who, and how. In other words, why are you passionate about what you do, who you do it for, and how you do it. Similar to your résumé’s Summary, you should list accomplishments that immediately speak to your greatness.
- Your About section is written in first- or third-person point of view, giving it more of a personal feel than your résumé’s Summary.
- It is significantly longer. You’re allowed 2,000 characters to work with, which I suggest you use.
- Finally, you can highlight rich media such as video, audio, documents, and PowerPoint presentations.
Read this article that describes how to craft a kick-ass About section.
3. Core Competencies/Key Skills
Resume: Here’s where you list the core competencies or key skills for the position you’re pursuing. These skills that are specific to the position for which you’re applying. You can also include skills that might be tiebreakers. Nine to 12 skills are appropriate for this section.
LinkedIn profile: This section is located further down your profile; whereas it’s typically placed under the Summary on your résumé. However, I wanted to discuss this out of order, as this is the closest section to Core Competencies.
List your outstanding technical and transferable skills in the Skills and Endorsements section, which is similar to the Core Competency section on your résumé, with a few major differences:
- You can be endorsed for your skills. There is debate as to the validity of endorsements, but they can be legit if the endorser has evidence of the endorsee’s skills.
- You are given up to 50 skills to list. I suggest listing skills that are related to your occupation.
- When applying through Easy Apply in LinkedIn Jobs, they are one criterion by which your candidacy is measured.
Resume: Job-specific accomplishments effectively send a consistent message of your value. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes. Provide quantified results in the form of numbers, dollars, and percentages.
Good: Increased productivity by implementing a customer relations management (CRM) system.
Better: Increased productivity by 58% by initiating and implementing – 2 weeks before the deadline – a customer relations management (CRM) system.
LinkedIn profile: Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Another approach is to copy what’s on your résumé to your profile, but that lacks creativity.
I also point out to my clients that they can personalize their LinkedIn profile’s Experience section, which is not commonly done with their résumé. One approach is to write your job summary or mission in first-person point of view. Following is an example from Austin Belcak:
I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).
My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, and more. My students have landed interviews and offers at Google, Microsoft, Amazon, Apple, Facebook, Twitter, Uber, Deloitte, Accenture, ESPN and more.
Read this article on 5 reasons why you shouldn’t ignore your LinkedIn profile Experience section.
5. Licenses & Certifications
Résumé: This section is usually named Training and if there are any certifications or licenses earned, they are mentioned here. I suggest that my clients list them above Education, as our eyes typically go to the bottom of the last page to find Education. In some cases, especially with teachers, Certifications are listed at the top of the résumé.
LinkedIn profile: LinkedIn doesn’t see the placement of Licenses & Certifications as I do. On your profile they are placed below Education. This is not the point, though. One might wonder why this section even exists, as it is buried in the bowels of your profile.
Résumé: I include this section because it’s a good idea to list your volunteerism because it shows your willingness to help the community and demonstrates that you’re developing new skills. If you’re volunteering in your area of expertise extensively—20 hours—include it in your Experience section.
LinkedIn profile: This is a place for you to shine, in my humble opinion. The experience you list on your profile can be as serious and strategic as what you have on your resume; however, you can also be playful. For example, two of my volunteer experiences are about coaching soccer and basketball.
Résumé: Typically the résumé’s Education section consists of the institution, location, years of attendance (optional), degree, and area of study or major. You can include a designation such as Magna Cum Laude. Here is an example of how your education should be written.
University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude
LinkedIn profile: Many people neglect this section, choosing to simply list the information they would on their résumé. This is a shame, as LinkedIn gives you the opportunity to further support your brand by telling the story of your educational experience.
Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:
University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude
While working full time at Company A, I attended accelerated classes at night for four years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.
Sections more likely on your profile than your résumé
The following areas are most likely not going to be on your résumé; although, there not entirely out of the question. For instance, you might have a Volunteer Experience on your résumé, especially if your volunteerism is pertinent to your career objective.
8. Photo and background images
These two images are the first to brand you on your LinkedIn profile. They are what truly separate the profile from the résumé.
Résumé: A photo is not likely unless you are in acting, modeling, or perhaps real estate. I have never seen anything close to a background image on a résumé. However, graphics are common for graphic artists and other creative occupations.
LinkedIn Profile: I see the photo and the background image as a must for the profile. Discussing the profile photo with my clients is somewhat touchy, as the average age is 55. You know where I’m going with this.
Here’s the thing: without a photo, you will come across as unmemorable, untrusted, and unliked. What’s most important is that your photo is topical, current, and high quality. I’ve seen photos of older workers that make their profile pop.
The background image, if done well, can demonstrate your industry or personal interest. LinkedIn allows you 1,584 x 396 pixels in size.
9. Articles and Activity
Resume: Nonexistent. Your Hobbies and Activities section would be the closest match, but there’s very little information included in this area compared to the LinkedIn profile.
LinkedIn profile: Because LinkedIn is an interactive platform, your articles and activity will be shown on your profile. This is something I pay a great deal of attention to when critiquing a client’s profile. I like to see that they’ve at least been active four times a week.
Résumé: Nonexistent, primarily because this section requires access to links and downloads. Some job seekers will list a URL to their website, which is appropriate for people in the creative fields.
LinkedIn profile: This…feature…is not new; it’s just been enhanced. It previously had no name, but with the update, LinkedIn probably felt it needed to be named, as it wasn’t getting a great deal of play. As such, Featured no longer requires multiple clicks to get to the media you’re showing off.
What can you show off? You can provide links to video through YouTube and other sources; audio through podcasts and other recordings; PowerPoint presentations; documents; links to documents and your books. It’s a pretty cool feature, but is it being used to its capacity?
Résumé: Nonexistent, nor should they be included with your résumé. You might bring them to an interview as part of your portfolio, but to send them with your résumé just gives hiring authorities more verbiage to read.
LinkedIn profile: Where to begin? In short, one of the most popular sections to one designated to the…you guessed it, bowels of the profile. What a gem these are in terms of branding you. Not only can you show hiring authorities how much you’re regarded by people with whom you worked; you can write recommendations for your employees.
Read 5 reasons why LinkedIn recommendations should get more respect to get a clearer picture of how I feel about their treatment.
Lastly we arrive at accomplishments, where so many great nuggets are hidden on your profile which could be included on your Résumé.
Résumé: Do you have a section on your résumé designated to outstanding projects? If you did, most likely it’s at the top just below your Summary section. It makes good sense if you want to highlight some of your greatest career accomplishments. Perhaps you have patents and publications listed on your résumé.
LinkedIn profile: Well, you can include the aforementioned and more; but in order for hiring authorities to see them, they’d have to be curious or you’d have to direct them to your Accomplishment section. I tell my clients to provide such instructions in the About section. “If you would like to see how I raised 2MM in revenue for one company, journey to my Accomplishment section to read about it.”
To further make my case, one of my dear connections was interviewed by Aljazeera America for his photography of homeless people and models in NYC. Naturally he has it listed as a project in this section. I had to write to him and advise that he include it as rich media in his About section. Here is the link to his awesome video.
If you’ve read this far, I salute you. I would love to hear your feedback on this article, as well as know which you favor, the résumé or LinkedIn profile. By the tone of this article, I guess you know which one I fancy.