Tag Archives: LinkedIn

Close to 70% of 7,460 LinkedIn users agree that LinkedIn is for professional engagement only

In a poll that that asked, “Do you have two lives? Do you separate your LinkedIn life from your Facebook life?” nearly 70% of the 7,442 voters answered Yes. What they share on LinkedIn is professional and what they share on Facebook is personal.

bob with maisie

Seven percent of the voters said they share the same or similar content between both platforms, and 26% are AWOL from Facebook. They’ve been there, down that.

Read below my article what some people had to say about how they split their activity on LinkedIn and Facebook.


First my take on Facebook vs. LinkedIn

A while back, I changed my Facebook photo from a casual shot of me sitting on some steps to one of me perched with my ankle-biting dog on a rock. It was temporary, but I liked it. I had this temporary photo set to go back to my original one after a week.

This is a cool feature that Facebook offers, automatically changing your photo back to the original one. It’s also cool that Facebook offers this feature. There are other neat Facebook features which don’t apply to LinkedIn.

You can express your opinions with impunity.

I’m not one to express my political views, even though I’m gainfully employed, nor do I talk about religion. But I know I could on Facebook if I wanted.

Many of my Facebook friends are not shy about their political views, and that’s okay. If I don’t agree with their opinions, I scroll past them.

You can share photos of food and other stuff

Then there are wonderful photos of delicious food that one of my friends posts on a regular basis. They make me want to write to her and say, “When should I be over for dinner?”

Many people share photos of their kids–mixed feelings about the younger ones–playing lacrosse or football, attending proms, celebrating birthdays, and other sentimental situations

You can play games and other neat features

Occasionally I’ll participate in games or apps that tell you what famous character in history your personality resembles. Or what you will look like in fifty years. Pretty cool.

Groups on Facebook are livelier than LinkedIn groups

This is a sad testament to LinkedIn’s declining group participation. One Facebook group I like is Recruiters Online. Another is one that addresses issues in my home city. Be aware that Facebook members tend to speak their mind and don’t hold back on insulting others in the group.

You can get more personal with Message

I’ll reach more people through Messages on Facebook than I will on LinkedIn’s Messaging, which curiously copied Facebook’s form of one-on-one communication method. 

This is do in fact because I have intimate relationships with more people on Facebook than LinkedIn. Better put, I know people will respond quickly to my messages. I am not assured that my LinkedIn connections will check their accounts as much as Facebook members do.


People who know me would wonder, “Is this the Bob I know? He hates Facebook. He’s crazy about LinkedIn.” This is true; I dig LinkedIn, more so than Facebook. But it’s not true that I hate Facebook.


When LinkedIn is favorable

What I tell my workshop attendees is that Facebook allows me to let my hair down for the aforementioned reasons. I love making comments about my family and sharing their pictures. The only people I have to worry about is my oldest daughter and my wife, who literally critique my every post.

Facebook is not my professional arena. In fact, I refuse to allow myself to be professional on Facebook. For example, the photo you see below is one I have on my LinkedIn profile. I wouldn’t dream of using the photo above for LinkedIn. My connections would send me nasty comments if I did.

Below are times when LinkedIn is preferable over Facebook.

If you want to brand yourself, LinkedIn is the place to do it

Let’s be real, you can’t brand yourself on Facebook as a job seeker or business person as well as you can on LinkedIn. LinkedIn gives you a built-in audience for your branding. Most people on this platform understand its intended purpose. 

Your profile is the first opportunity to brand yourself, followed by developing a professional network, and engaging in an appropriate manner. To this point, your posts, shared articles, insightful advice is businesslike, not personal. 

Content on LinkedIn is more professional, and we like it

Some people on LinkedIn don’t get it; I don’t think they ever will. LinkedIn is for professional networking and curating relevant information. Occasionally the LinkedIn police will tell you, “More suited for Facebook” or “Send it to Facebook” or what I like to say, “I thought I was on LinkedIn, not Facebook.”

If you like to blog, LinkedIn has a platform for it

To a point, LinkedIn has a blogging feature that allows you to share your posts. The reach is greater than most blog platforms as long as you market your posts. The downside is if you don’t tag a hundred LinkedIn members when you post it, or write to them individually, your articles won’t see the light of day.

LinkedIn’s real value is its immense professional network

Even though Facebook is at least twice as large as LinkedIn, its members are more concerned about sharing photos of the food they’re eating, showing off their new grandchildren, bragging about their vacation in France. You get the idea.  

Those same people can use LinkedIn as a professional networking platform to generate leads for business and their job search. It’s all business, and LinkedIn’s members understand this…for the most part. The LinkedIn police are real.

Recruiters hang out on LinkedIn to cull talent

Again, due to Facebook’s immensity, there are probably more recruiters on its platform than LinkedIn. However, the recruiters on LinkedIn are more serious about finding talent. They expect to find qualified talent on LinkedIn.

Job seekers on LinkedIn understand the value this platform offers. They are focused on networking with other job seekers, recruiters, and employees in companies for which they’d like to work.

LinkedIn is doing its best to catch up with Facebook

Facebook has more bells and whistles than LinkedIn, and that’s okay. For example, I’m fine with not having Facebook live. I have dabbled with sharing videos on LinkedIn, but this feature is a little clunky. 

LinkedIn is focusing on features that professionals require; those that don’t succeed are eliminated. Two features on the phone app which will probably be abandoned: one that allows you to find people who can be located in your area, another that allows you to dictate your messages. Both of these features aren’t taking hold. 

If you’re not on Facebook, join it

I used to bash Facebook in my LinkedIn workshops and blog posts. That’s until I joined Facebook. What I realized is that Facebook is great for us middle-age people (sadly true, younger folks are shunning Facebook). 

I hypothesize that people who get too personal on LinkedIn, aren’t on Facebook or haven’t embraced its purpose. If you are one of these people, I ask you to visualize this overstated analogy: being on LinkedIn is akin to attending a professional networking event; whereas being on Facebook is similar to going to a party. 


Here’s how some people feel about sharing content on LinkedIn and Facebook

One person who separates her LinkedIn life and Facebook life is Executive Career Coach Sarah Johnston. I see her on both platforms. Here’s how she feels about sharing photos of her personal life, “Even though they are really cute, I do not share pictures of my kids on my business platform. I don’t have their permission and I think they deserve their privacy.”

The same applies to Executive Career Coach Emily Lawson who shares, “I [separate the two]. I prefer to connect with my friends and family on topics outside of work. Occasionally, I’ll share a big achievement or recognition if I know they would share in the excitement. But, outside of that, I keep it separate.”

Executive Resume Writer Erin Kennedy takes it to another level; she has two Facebook accounts, “Absolutely, Bob McIntosh, CPRW! I even have two separate FB pages. I really don’t want people I don’t know seeing pics of my kids, etc. I don’t need people to know everything about me (it’s not that exciting anyway!).”

Sonal Bahl writes, “I’m very private about my private life. On all platforms. Like [Sarah Johnston], I don’t share my kids pics anywhere public. As for FB; there’s regular Facebook where I hardly ever show up, like [Kevin Turner], then there’s my FB page: where I post work related content. In other words, my strategy is to use social media for my work. Friends: we do WhatsApp groups etc!


Seven percent of the voters said it’s appropriate to mix the two worlds. Some claim that doing this maintains consistent branding. I’ve seen members of both platforms use the same photo, as an example. I’ve also seen people in my LinkedIn tribe post similar content on Facebook. Is this the way it should be?

Business LinkedIn trainer Teddy Burriss, explains, “…I have found that allowing my friends, family, and community networks to overlap with my business and career network amplifies the value of both Networks.” He went on to describe how he and a Facebook friend started a friendly conversation that turned to business.

Or perhaps they take the hybrid approach like MBTI and EQ authority Edythe Richards wrote, “I’m struggling a little with this question Bob, but that’s because I’ve always been a person who ‘blends’ my personal and professional lives. Given the norms of LinkedIn, however, I refrain from posting personal content here.”

Her comment made me think about the times I shared professional content on Facebook. I never received a great response, save from my mother who always gave me a “love” reaction, but I think it’s because she loves me.

Yet, seven percent of voters disagree and choose to be LinkedIn/Facebook fence-straddlers. Even though this is clearly the minority, Executive Resume Writer Adrienne Tom fell into this category…which gives me pause.

Adrienne for whom I have the utmost respect–not simply because she’s one of LinkedIn Top Voices–explained it this way, “I spent many years, just like you Bob, keeping [content] separate. It felt, right. Now, I let things bleed a bit more across platforms– within reason. I don’t share a lot of personal/family things here on LinkedIn and try not to bore my family/friends with too much work news over on FB.”


Where did the other 27% go? These were LinkedIn users who aren’t on Facebook, either because they never joined or dumped it for one reason or another. Career Coach Austin Belcak simply stated, “I deleted my FB two years ago and it was the best decision (for me) Bob! I opened up soo much mental space.”

This was a common sentiment. Some people had to choose between one or the other. Or they are on Facebook but aren’t active. Career Coach Ana Lokotkova is one who is not active on LinkedIn she explains, “Technically, I have a Facebook profile, but I haven’t been using it in months. So I guess it’s almost like I’m not on Facebook any more.”

Tips from 5 pros on how to create content on LinkedIn

Including the perspective from a recruiter on how job seekers can share content of their own.

What constitutes success when creating content to share on LinkedIn? One measure of success is getting many people to react and comment on your posts, videos, articles, podcasts, etc.

Some contributors say that educating their audiencee.g. on how to find a jobis the ultimate definition of success. This is an altruistic view and, some would argue, should be the goal of everyone who creates content to share on LinkedIn.

I think we can also agree that commenting on what others share is important, as it shows we value the content they share. We get outside ourselves and show selflessness. I’m not talking about two-word comments like, “Great post.” This is akin to giving a like or other reaction.

Doing all of the above is achieving success.

Am I one who achieves success? I wouldn’t proclaim my own success, leaving my posterior flapping in the wind; rather I’ll leave that up to others who are more objective than me to credit me with success. I will say one thing about me. I’m consistent and employ a strategy.

In 2020 I posted a poll on Mondays, released an article on Tuesdays, shared a long post on Wednesdays or Thursdays, and religiously ran, “Blast from the past Saturday.” Every day in between I commented on others’ posts. I’ll continue doing all of this unless I have nothing to add. I won’t mail in long posts or articles.

As I said, sharing content that benefits my audience (job seekers) is definitely one of the goals. If I accomplish this, the reactions and comments will follow. However, If I tell you I feel no pride in getting plenty of reactions and comments, I’d be a big fat liar. The truth is that the numbers do matter, no matter what anyone tells you.

But this is just me talking. I decided to ask five very successful LinkedIn content creators what leads to their success, one of whom is a recruiter and very successful in his own right. I wanted to know what he advises job seekers to do in terms of engaging on LinkedIn.

Adrienne Tom, CareerImpressions.ca

For me, the most significant ROI for raising visibility on the site has boiled down to being present on the site on a consistent and regular basis, sharing a variety of supportive and helpful content while also engaging frequently on other posts.

I primarily measure success on the site by the feedback I receive from others. People who tell me that my posts are insightful, useful, or made a difference in their job search prove my efforts worthwhile.

My site strategy is simple. I visit the site daily, post when I have something to share, and even if I do not post, I read my feed and comment/engage on posts of interest. I am a big believer that you can raise your visibility on the site by actively engaging with others, even if you do not share content of your own.

I encourage professionals to comment more on posts versus simply liking posts, which is a bit too passive, to better control the types of content displayed in your feed and spotlight insights.

If you are new to LinkedIn or looking to get more active on the site, start with a simple commitment to visit the site each day. I like to pop onto the site at intervals during the day, engaging when time allows. Start by visiting for just 10 minutes a day and work your way up from there.

If you do not feel ready to share content, comment on other people’s posts, adding personal insights and thought leadership. Focus on posts and topics related to your area of expertise and strive to connect with like-minded people. Consider the site a place to build rapport and relationships. Stretch yourself to provide professional, quality comments and connect with people of interest.

When ready, challenge yourself to share your own content and consider a variety of posting options. Try sharing documents, videos, and/or photos or creating newsletters, polls, or articles. Different content can resonate with different users. 

To support success, employ trial and error. What works for one LinkedIn user may not work the same for another user. Focus on quality engagement and start measuring the response.

Perhaps you commit to posting three times a week for the next month. After the month is complete, go back and analyze your activity. Which posts received the most reactions, ignited the most conversation (comments), or had the most views? Use these statistics to guide future posting decisions.

A final way to measure success on the site may be with profile views and follower growth. After a period of consistent engagement, you should see both profile views and followers increase. Let these increases motivate you to remain consistent on the site!  

Ana Lokotkova, CVLabs.ca 

When it comes to creating content on LinkedIn, I like to mix things up and leverage different formats to make my posts more engaging. Video, text, infographics and other visuals – there’s quite a bit of room for creativity.

Whichever format you’re going for, make sure your posts are genuine and touch on subjects your target audience cares about.

Content that is 100% self-serving isn’t going to strengthen your personal brand, and will only make it harder to cultivate the atmosphere of community and win-win mutual support.

To me, the most successful LinkedIn post is the one where the discussion in the comment section is more valuable than my post itself. This means I was able to not only engage people who are curious about the topic, but I also prompted them to chime in, share a new perspective, ask insightful questions, or even learn something new.

Biron Clark, CareerSidekick.com

I’ve gotten the best results on LinkedIn by mixing the types of content I share so that my readers don’t tire of any one type of post.

I’ve found that posts dispelling common myths tend to do well (for example, I wrote a post about why I don’t think you always need a cover letter when applying for jobs, even though many experts say you do).

Controversial topics do well, too. My post about cover letters was controversial as well, so it drew additional comments because of that. When people comment on your post, their network sees your post, too, and that helps you get more views and engagement.

Also, brief how-to posts with actionable tips do well for me. For example, I wrote a post about how to tailor your resume for a job step-by-step and it got a lot of engagement and comments.

Whatever type of post I write, one key tactic I implement is to write short sentences and only 2-3 sentences per paragraph.

People on social networks, including LinkedIn, don’t want to read long, bulky paragraphs.

Finally, I’ve noticed that posts with a positive sentiment tend to perform well, so I sometimes mix in a post that’s meant to be uplifting and motivating for my audience.

One additional way to boost comments and engagement on any type of post is to include a “call to action” at the end where you ask for people’s feedback.

By simply asking what people think, you’ll find that more people leave a comment, which then helps your post get seen by a wider audience on LinkedIn.

So, I often conclude posts with phrases like:

  • “Do you agree? Let me know in the comments.”
  • “Do you agree with this?”

Measuring Success:

If the goal of a LinkedIn post was to bring new website visitors, then I look primarily at clicks and website visits (measured in Google Analytics) to determine whether it was a success. Google Analytics allows you to see a breakdown of website visitors by source.

If a post doesn’t have links and wasn’t written with the goal of driving traffic to my website, then I look at comments and engagement. This gives me a sense of whether the topic resonated with my audience, and therefore whether I should share similar posts in the future.

In the longer-term, I look at my follower count and the general trend of whether my posts seem to be getting more engagement and views over time, or less. That tells me whether my broad strategy and the overall types of content I’m sharing are working.

Hannah Morgan, CareerSherpa.net

First, my purpose for sharing anything on LinkedIn is to be helpful.

I know my audience. The people I am trying to help are those that find themselves looking for a new job after years of being employed and not having to look for a new job.

I know what their challenges are, what their fears are and I know the common mistakes they are making.

Every post I write and share on LinkedIn is focused on helping solve their problems, offering insight, and sharing trends in the job search universe. I want to up-level their knowledge and understanding of the job search process. And it’s important to be relevant to what is happening in the moment and to mix the topics up.

Sometimes I share my own work and ideas, but other times, I share articles written by other experts I respect. And sometimes I ask colleagues to collaborate or share their best tips.

Because I have been writing about job search for over 10 years, I have a lot of articles I can repurpose or extract from and post on LinkedIn. Last year, I made an effort to post longer posts (excerpts from past articles).

I usually begin my post with a question or a sentence I know addresses the concerns of job seekers. It’s a headline of sorts. I also try to include a visual with every post because those tend to get more views and shares. (I use Canva to create my images).

Whatever I create, I want it to be useful to job seekers so that they might download it or save it for later.

I’ve never been obsessed with likes, shares or other metrics, but I do review the numbers and data to evaluate how the post performs. It’s sometimes surprising what gets a lot of reactions or shares. As for followers and connections, I have amassed a very large following (over 100,000). I chalk it up to luck – being in the right place at the right time.

I also watch what other people in my industry (and even outside my industry) are posting, how they are posting and what is working well for them. I often get ideas from seeing what others have posted on LinkedIn and adapt it to my own voice and knowledge.

I’ve cautiously and purposely revealed personal information in my posts and try to write/speak in a way that is true to the person I am. I think that’s also something that allows people to feel connected to what I am saying.

At the end of the day, I know I’ve been successful when people add comments or re-share my thoughts. I realize that the majority of LinkedIn users/job seekers are lurkers and WILL NOT comment or re-share. So my measure of success comes when people in my own industry (career and job search coaches) let me know my information has been helpful.

How job seekers should engage on LinkedIn, from a recruiter’s perspective

Most job seekers I come across either don’t see the need for engagement or are reluctant to. I’ll always remember a director of communications who told me that because he was out of work, he had not right to share content on LinkedIn.

Jack Kelly is a recruiter who feels otherwise (as do the folks above) and shares his views on job seeker engagement.

Jack Kelly, WeCruitr.com

If you want to find a new job or advance at your current company, you must make yourself known. It’s especially mission critical to gain the attention of recruiters.

You can be the best at what you do, but if no one is aware of you, nothing will happen. Cultivating an online presence is of vital importance now that the traditional methods of face-to-face interactions aren’t possible.

The key is to showcase your skills, ability, knowledge and achievements. You also need to broadcast what you are looking to do next, so people are aware of how they can help you. Ensure that your LinkedIn profile clearly and concisely sets forth your experience, background and achievements, as well as signaling what you’re looking to do next.

Recruiters are paid by companies to find the best, most appropriate people for their open job requisites. They are on a mission. Recruiters want to find the right candidate before their competition. If your LinkedIn profile is lackluster or hard to understand, they’ll quickly move onto another potential candidate. You want the recruiter to stop dead in their tracks when they see your profile or notice your online activities.

With millions of people in between jobs, you have to to stand out. Think of what specific, unique experiences, skills, talents, education and character traits you have to offer. These will be the building blocks of defining your brand and you need to broadcast it to the world.

Think of your online presence and postings as a way to burnish your brand and sell yourself. You want recruiters, hiring managers and human resource professionals to take notice of how great you are. You want them to keep you in mind when a job or new opportunity opens up.

This can be accomplished via commenting, sharing, writing posts and articles on LinkedIn. The content should focus on your area of expertise. Feel free to share your knowledge.

Strategically align yourself in a mutually benefiting way with people on LinkedIn, Facebook, Twitter and Instagram. These people should include recruiters, potential hiring managers, human resources and talent acquisition professionals at the companies you’d like to work with. Get involved in their conversations to amplify your own voice. Associate with leaders in your space. Don’t get involved with third-rail topics, such as politics, as you can be viewed as a potential problem.

Make sure that you find and connect with top-tier recruiters who are known experts in your field. Ask your former co-workers and current colleagues what recruiters they used. If they were satisfied with the results, ask them to make an introduction. Recruiters love pre-approved leads for their jobs.

Post regularly, so people get to know you. They’ll become interested in what you have to say. You’ll build an audience by continually marketing yourself. People will feel like they know you and would gladly help you out with job leads.

Share some recent wins, accomplishments and achievements. Write about exciting projects that you’re working on. If you are an expert in your field, seek out online conferences and networking events. Try to become a speaker. This spotlight will make you known to a wider audience and you’ll be viewed as an expert and a leader in your space.

Be open about your goal of finding a new job. Let people know that you’re in the job market and what specifically you want to do next. If no one knows that you’re on the job hunt, they won’t reach out to you with opportunities.


To share content or comment on what others’ share with purpose can mean different things to different people. It’s all good, as they say, if what you contribute causes an impact on your LinkedIn tribe. Biron Clark says he likes to stir it up a little, cause some controversy.

As a job seeker, causing controversy isn’t probably the best way to go, but as Jack Kelly has clearly stated, you want to be present on LinkedIn. You want to be noticed. And the best way to do this is by contributing; by sharing your opinions and demonstrating your expertise. I’ve seen it be done by job seekers. But not enough. Be bold. Be present.

Photo by Andrea Piacquadio on Pexels.com

Your LinkedIn profile alone won’t get you an interview

Here are the 3 components of your LinkedIn campaign that will.

If you think your LinkedIn profile alone will get you an interview, you’re sadly mistaken. I wish it were that easy. Imagine that you could write a great profile and wait for the interview offers to roll in. Sadly, this is not the case; it takes more than just your LinkedIn profile to get to interviews.

This isn’t to say you don’t need a LinkedIn profile that is optimized with keywords and brands you with the proper message. It will have to show the value you’ll deliver to potential employers with strong accomplishments, preferably with quantified results.

Enough of the profile for now. You can read about how to create one at the end of this article. Let’s start with two components of your LinkedIn campaign that might be considered even more important than your LinkedIn profile.


1. Let’s talk about networking

It’s not evident to enough people that the foundation LinkedIn is built on is making connections and nurturing relationships. Yes, creating a strong profile is important, as is engaging with others; but building your LinkedIn network is essential to getting to interviews.

How NOT to Connect

The number one rule when connecting with LinkedIn members is to send a personalized invitation. There is no deviating from this rule. To click “Send now” lacks creativity and is lazy. Instead, always choose “Add a note.”

The following ways to connect will not give you the opportunity to send a personalized invitation:

  • “Your contact import is ready” and then choosing to send mass invites to your email contacts. You’ll find this option in the drop-down tab “My Network” on the top navigation bar.
  • “People you may know.” This option is also in “My network.” When you click Connect, your invite goes straight to the recipient. No chance to write a personal invitation.
  • Connecting with someone on your mobile app by simply hitting the connect button. This, like the aforementioned ways to connect will send along the default message.

The Correct Ways to Connect

Connecting correctly simply means taking the time to read a potential connection’s LinkedIn profile and then writing a personalized invitation. This is covered in step 4 below.

You can connect with second and third degree connections. You should focus on your second-degree connections first, but your might come across third-degree connections with whom you’d like to connect. For third degree connections, LinkedIn hides the connect request under the three horizontal boxes beside the message box.

Contrary to what many believe, you can connect with the LinkedIn mobile app and still send a personalized invite. It’s tempting to simply click “Connect,” but open the person’s profile first and then select the drop-down box. I’ve been guilty of accidentally hitting the connect button without going a person’s profile.

With Whom to Connect

Your LinkedIn network is your life blood. Without a strong network of people, you won’t be successful on LinkedIn. If you are weary of reaching out to people you don’t know, you’ll have to get over it. I tell my clients that the only way they’ll get to know people is by inviting them to their network, or accepting invites from the proper people.

LinkedIn members have opinions on how many people should be in their network. Some believe a smaller, more focused network is better; whereas others believe the more the better. How many people you have in your network is your prerogative.

Note: If you have less than 400 connections, you might not be taken seriously by some recruiters.

Regardless of how many people you would like to connect with, there are tiers of people you’ll want to approach. Note: these are interchangeable.

1st tier: Former colleagues and supervisors, as well as vendors, partners, distributors, etc. Connecting with these people first makes the most sense, as they know your work and can vouch for you.

2nd tier: People who work in your Target companies. Connecting with this group is your “in” to companies for which you’d like to work. Try to connect with people at your level or a someone who might supervise you.

3rd tier: Recruiters are an important group of people for many job seekers. I always suggest to my clients that they reach out to recruiters, as they have a pipeline of employers job seekers are unaware of.

4th tier: Same occupation, same industry. As an example, you’re an accountant in the manufacturing industry. You will search for other accountants in your industry.

5th tier: Same occupation but different industry. They have less in common with you, but can also be of assistance. A project manager in the software industry may know project managers in the medical device industry, and therefore can introduce you to them.

6th tier: Your alumni can be beneficial to you because of the bond you share–you attended the same university. This tier of people is particularly helpful to post grads entering the workforce who need connections to certain companies.

Tip: to get on someone’s radar or to be noticed by companies’ recruiters, follow said person and the the companies for which you’d like to work. Then comment on what your party of interests writes (this is discussed below).

How to Write Proper Invite Messages

The art of connecting with LinkedIn members is in the message you craft. There are essentially three types of messages:

The cold message. This is the most difficult to write successfully. In your message you need to provide a reason why your desired connection should join your network.

Using a reference. This message should garner success as long as the person you reference is well known and trusted by your desired connection. It’s important that your reference agrees to being mentioned in your invite message.

Asking for an introduction. This process is longer but involves sending a separate message or email to a trusted reference who can vouch for you. The person making the introduction for you must be a first degree connection with you and the recipient.

For the full article on how to send connection invites, read 3 Proper Ways for Job Seekers to Send Invites to Potential LinkedIn Connections


2. Be engaged, not just active, with your connections

To land an interview by using LinkedIn, you’ll have to show your areas of expertise or thought leadership. The key to doing this is engaging with your network and not just being active.

Write comments

To be engaged, you must read the post, interpret it’s message, and then Comment on said post. Do this first and then react to it. The poster will appreciate that you took the time to read their post. This can lead to further communications between you and the poster.

When you’re engaged, you elaborate further and demonstrate that you read the post, processed it, and respond to it in detail. For example:

“Great post, Susan. Your statement about a company lacking a social media campaign being akin to living in the dark ages really resonated with me. Facebook, Twitter, LinkedIn, Instagram, and other platforms can create that ‘like, know, and trust’ relationship between the company and its’ customers. You’re also correct in stating that all platforms should be connected, as well as linked to and from the company’s website.”

Note: always remember to tag a person with @name so they will be notified in LinkedIn’s Notifications. When you tag someone in a comment, their name will appear in blue.

Write long posts

To stay top of mind, your posts must show engagement. LinkedIn encourages you to share an article, video, photo, or idea. Take the opportunity to engage with your network by providing valuable content to them; content that elicits responses. A sign that you’ve succeeded would be the number of Likes and, more importantly, Comments you receive.

One type of update I find successful is asking an illuminating question. If you’re going to do this, be diligent in replying to your connections’ and followers’ responses. Failing to reply to your connections who answer your question does not demonstrate engagement.

Write and share your own articles

Writing an article with unique and fresh content shows you’ve considered what your audience would benefit from. My primary audience is job seekers and career coaches, so I write articles focusing on the job search and using LinkedIn in the job search. I know I’ve been successful when people react to what I’ve written.

Note: refrain from only sharing your own articles. This gives off the sense of superiority.

I include creating and sharing videos under being engage. This is not a new concept and requires feeling comfortable being recorded. If you are going to share videos, make sure you’re consistent and produce videos your network will appreciate.

Tip: by engaging with the public, your name and Headline will appear in your first-degrees’ timeline, thereby giving you more visibility. Further, if a second- or third-degree connection happens upon what you write, they can share it with their network.

Send direct messages

This is the most obvious way to engage with your connections. You won’t reach as many people as you would by commenting on others’ posts, writing long posts, etc, but it is a sure way to solidify relationships. I write or receive on average at least one direct message a day. These are people with whom I’ve developed a relationship.


3. Yes, you need a profile, and it needs to be strong

You need to know your story. As easy as this sounds, it might take some reflection. For example, are you pursuing similar work? What do you enjoy about your occupation? Adversely, what do you dislike about your work? Importantly, what value do you feel you bring to a company?

Questions like these are necessary to create a compelling profile that sends a strong message that brands you.

Writing your profile

The first rule is that you profile needs to be complete. When I talk to my clients about their profile, I use a checkoff list to guide them through the process. Although there are more than 10 sections that you need to complete, I’ll cover the most important five.

The Headline is a section that can tell visitors your value by your title, areas of expertise, and a branding statement if you want to add one. Here’s an example of one that I consider to be strong.

Career Change Advocate | Certified Career Transition Coach & Resume Writer | LinkedIn, Interview & Job Search Strategist | I help ambitious professionals shift out of soul-sucking work and into meaningful careers

It includes important keywords and adds a little humor in the branding statement. This article talks more about the ways you can write your Headline.

The About section should tell your story. It’s generally longer than a resume Summary statement. Written in first-person point of view, the first paragraph must grab the reader’s attention by talking about how you solve problems or what drives you in your occupation.

Following paragraphs can be examples of your greatness in bullet format. I prefer headers that are written in ALL CAPS to draw the reader’s attention to them. Here’s an example for a Information Systems Department Director who wants to highlight their ability to develop business:

BUSINESS DEVELOPMENT

  • Specializing in new project planning and achieving business objectives, I budget hundreds of thousands of dollars in project resources.
  • I Lead efforts that consistently generate sales exceeding $15K in a competitive pharmaceutical market.

Someone like this might have two or three additional examples of the value they can bring to employers.

Following the examples of what I like to call greatness, the profile writer might write about their client’s personality traits in the form of brief examples or even testimonials.

The Experience area is where you will take painstaking efforts to turn your duties into accomplishments. But before this, I like to ask my clients to give me a brief explanation of their overall responsibilities or even a mission statement. This is what I have on my profile:

I’m more than a webinar designer and presenter; I’m a career coach and LinkedIn trainer who constantly thinks of ways to better market my clients in their job search. Through disseminating trending job-search strategies, I increase their chances of finding jobs.

Here’s one example of turning a mundane duty into an accomplishment statement:

The duty: Used Lean methodology to increase productivity in a supply chain operation.

The accomplishment statement: I Increased productivity 80%—over a 3-month period—by employing Lean methodology in supply-chain operations. My CEO gave me kudos for this achievement.

Don’t be afraid to write some or all of your accomplishment statements in first-person point of view. Remember, you’re adding personality to this online document.

Education section. You earned Magna Cum Laude in university. I strongly suggest you include it in this section. As well, if you earned a degree while working full-time, include this in the description box. This makes the reader feel that you’re diligent and have strong time-management skills.

Skills and Endorsements. The reason why you need to focus on this section is because they will appear in recruiters’ premium package. You’re allowed to list up to 50 skills, but only list the ones that are relevant. And as far as endorsements go, they are looked upon favorably by recruiters. Want endorsements? Endorse others and hope they will return the favor.

Optimize your profile

Ensure your LinkedIn profile contains the proper keywords that will help you be found by recruiters and other visitors. The more keywords you have in heavily weighed sections, namely your Headline and job titles, the higher you’ll appear in searches.


Going beyond

Engaged—I’m brought back to the party analogy, where the person simply shows up and makes no effort to engage. I’m talking about going beyond the conversations you have with your LinkedIn connections. Yes, they constitute engagement; but there’s no effort to solidify the relationship.

Truly engaged—To truly show engagement, you must follow up with your connections. I have developed many relationships by reaching out to them via telephone, if they live a distance away, or meeting them, if they don’t live that far away. One of my connections and I had been exchanging discussions via LinkedIn. Yesterday we had our first phone conversation. Although we will not do business together, it was great finally “meeting” her on the phone.

It’s unanimous: the Top 10 LinkedIn Profile Headlines from job-search experts

Anytime a “Top 10” list is created there is some doubt in the minds of the readers if the selection process was fair. This is why I asked a committee of eight people to choose which 10 LinkedIn profile Headlines stand out from a list of the ultimate list of 80+ LinkedIn voices job seekers should follow.

I recused myself from voting and asked that the committee to not choose themselves as one of their choice for the 10 best Headlines.

They agreed to be as objective as possible: the Headlines they chose were to be based on content that resonated with them in some way, not out of loyalty to the individuals, the number of followers each person had, or any other variables.

One last rule was that if there was a draw, I would elicit the help from a third-party volunteer to break the tie. And, as it turned out, there was a four-way tie for numbers 9 and 10 on the final list.

What’s so important about the Headline?

In a poll I conducted seven months ago, it was determined that out of three profile sections–Headline, About, and Experience–the Headline is the most important of the three. And there has been a plethora of literature lauding the value of a strong Headline.

It’s been called your handshake, first impression, gateway to the rest of your profile, personal brand, and more. In addition, it’s the first thing (other than your photo) people see in their homepage timeline, when you comment on a post, appear in a search result, among other places.

The various types of headlines

There are various ways to write your Headline. The five that come to mind are: keywords only, tagline only, or a combination of a tagline and keywords. There are benefits to writing your Headline using all of these methods.

The keyword method’s purpose is to attract hiring authorities to your profile when they do a search. It’s widely believed that the Headline is valuable real estate, carrying more weight than all the sections, save for your titles.

Employing a tagline only, in my opinion, is optimal for people who are gainfully employed and want to attract readers to their services or products. These people rely on the keywords throughout their profile to attract hiring authorities who are doing searches.

The king of Headlines is the combination of keywords and tagline. You can start with a tagline followed by keywords, keywords followed by a tagline, or a hybrid approach where the tagline is in the middle of your Headline.

However you decide to structure YOUR headline, follow Hannah Morgan‘s advice:

The best LinkedIn headlines explain what the person does and who they serve plus at least one surprise element. That could be a fun emoji, an achievement or a fun fact.

The best way to show you how to write a great profile is to present the Top 10 LinkedIn Profile Headlines.

The Top 10 LinkedIn Profile Headlines

Shelley Piedmont 👉 Yes, You Can Love Your Job! I Help You Find The Right One | Career Coach & Former Recruiter | Resume Writer | Interview Expert | LinkedIn Profile Optimizer | HR Certified

Adrienne Tom 👉 31X Award-Winning Executive Resume Writer, LinkedIn Profile Writer, Job Search Coach ▶️ I help managers, directors, & corporate executives (CXO) level up, land a job faster, & increase earning power! Canada & US Resumes

Austin Belcack 👉 I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

Ashley Watkins 👉 Certified Resume Writer ★ Job Search & Interview Coach ★ Former Recruiter ★ 2019 LinkedIn Top Voice ★ Land more interviews and job offers faster!

Lezlie Garr 👉 Career Change Advocate | Certified Career Transition Coach & Resume Writer | LinkedIn, Interview & Job Search Strategist | I help ambitious professionals shift out of soul-sucking work and into meaningful careers

Laura Smith Proulx 👉 Global Award-Winning Executive Resume Writer & LinkedIn Profile Writer. Former Recruiter. 11X Certified, 21X Award-Winning Writer & Job Search Expert. Forbes Coach. Featured in Time, CNBC, Glassdoor. I get RESULTS!

Kathy Caprino 👉 Author of The Most Powerful You | Finding Brave™ Career, Leadership & Executive Coach | Int’l Speaker & Trainer | Forbes Senior contributor | dedicated to helping women reach their highest, most thrilling potential

Bob McIntosh 👉 I’m fighting the Good Fight for job seekers 👊 LinkedIn Trainer ◆ Career Coach ◆ Blogger ◆ Online Instructor 🏆LinkedIn Top Voices for 2019 🏆MassHire Ingenuity Co-Award Winner ◆ #LinkedInUnleashed

Meg Applegate 👉 I connect high-achieving women to career advancement | Award-Winning Resume Writer | Job Search Coach | Personal Branding Strategist

Tony Restell 👉 Social Media Marketing is like a Rubik’s Cube. I’ll help your business solve it! | Small business marketing and lead generation | Recruitment marketing | Social selling

What the remaining committee members say about a great headline

A great headline is a Swiss-Army knife of words, serving multiple functions at once, slicing through the noise and grabbing your attention. Not only does it make you stop in your tracks, it quickly conveys what you do, how you do it, how well you do it, and reveals a bit of your personality. Including metrics, emotional words, and a clear target audience will all help your reader sit up and immediately know whether they need your services.

Jessica Sweet

Regarding the headlines, I was very impressed by the clear value statements in the headlines. For me, the most effective headlines begin with the value/benefit statement (Austin, Ana, Brenda, and Tony, for example) because:

🔹 These headline answer the question, “Why should I contact/connect with this person?”

🔹 The words at the start of the headline are the ones most consistently visible when the short versions of the headline are visible in search results and LinkedIn activities (posts, comments, etc.).

🔹 The words at the start of the headline are likely to standout in a quick scan of the top of the profile.

🔹 The value statements may add important keywords in addition to the keywords included in standard job titles and certifications/qualifications (like MBA, etc.).

Of course, most of the people on this list are consultants who are marketing their services to potential clients in LinkedIn. If someone is a happily employed IT project manager, for example, their headline would be similar but would also include a positive reference to the employer (keywords!).

Susan P Joyce

Nii Ato: Not all headlines are created equal, and that’s because the best ones stand out by serving their target audience with useful information and interesting details that grab their attention. Strong headlines typically include 3 core elements: 1) Branding, 2) Metrics/Evidence, & 3) Keywords.

Combining these three features allows a headline to tell a short but powerful story about the potential within the associated profile. It might spark curiosity or emotion when reading it. When you can provoke a reaction in your reader to immediately opt-in, you know you’ve done something right. The strongest headlines connect with and inform readers.

Nii Ato Bentsi-Encill

Imagine looking for a house. Your specifications are: 3 bedrooms, 120 m2, 2 baths, near a park and shops. Central location. You go to your favourite website, search, and here come the results. Right on top of the list and match your requirements perfectly.

Do you ever click on links without a description? It just says: House available. That’s it. Nope, they don’t get clicked.

So, Dear Job Seekers, Recruiters are looking for you. You are the HOUSE. I beg you, please. Stop writing ‘Actively seeking new roles’ in your LinkedIn headline. Your headline needs to help you to be FOUND.

Do this instead: Titles, Skills, and an Accomplishment. Example: Project Manager | Agile & Scrum Methodology | B2B | 10 years experience managing complex, multi-stakeholder projects & saving organisations $300,000 annually.

Sonal Bahl

I refer to the LinkedIn Headline as a Professional Branding statement because it’s job is to let viewers know who you are and what you do that differentiates you from the competition. When you are able to grab someone’s attention, own your space, effectively answer, “Why me?”, and add a touch of personality all at the same time, you have the ingredients of a winning LinkedIn Headline.

Shelly Elsliger

I’m attracted to [Headline]s that concisely tell and sell me on their value within a few words. Like Albert Einstein would say “If you can’t explain it simply, you don’t understand it well enough.”  Once that is accomplished, I will forgive and expect the following space to be filled with key words for LinkedIn SEO. I must admit, I not a big fan of emojis, special characters like | or Fancy Font Generators in Headlines.

Kevin D. Turner

The top headline I chose clearly defines the work Adrienne does using well researched keywords. She quantifies the impact of her work by stating she is a 31X winning writer. She also defines her target audience by stating that she works with managers, directors and corporate executives in the US and Canada. 

Sarah Johnston

What makes a great headline, and why I chose who I did is because they all do three things really well. They straddle and strike the balance between these headline virtues:

Their audience: Who specifically they’re talking to and what they can do for them.

Their source of authority: Including recognition & credentials.

A personal something: That’s fun and/or disruptive to break away from a cliche or a diploma-like list.

LoRen GReifF

My deepest appreciation goes to the search committee who did the heavy lifting and kept me out of the process. The fact that my profile was chosen as one of the top 10 is an honor. I’m also happy to say that this article will be my 100th one for the compilation of LinkedIn articles.

Photo by Magda Ehlers on Pexels.com

How To Post and Engage On LinkedIn

This guest article is from Hannah Morgan, a LinkedIn Top Voice, job-search strategist, and founder of Career Sherpa.net. Wondering what to post on LinkedIn? Hannah provides great advice on what to share with the LinkedIn community.

You’ve updated your LinkedIn profile for the one-millionth time but nada, nothing, zilch. No one is contacting you. What if I told you that having a dazzling profile is just one small part of getting found on LinkedIn.

Sure, you need to have a keyword-rich profile. But in order to expand the reach of your LinkedIn profile, you’ll have to become active and actually use LinkedIn.

But what kinds of stuff should you post on LinkedIn? And how often?

Just dedicate 5 minutes a day. That’s all it takes!

But First: Tips For An Awesome LinkedIn Profile

What To Post On LinkedIn

Sharing regular status updates and being active on LinkedIn will guarantee more people view your profile. And the more people who view your profile, the greater the chances of gaining new connections or future job opportunities.

So how often should you post (share an update)?

At least 20 posts a month and no more than 30 updates a month. (That’s just one update a day from Monday-Friday.) And don’t post them all on the same day.

If you want to see ideas of things you can post, read 25 Inspiring Ideas for What To Post On LinkedIn

Here are a few ideas

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Engage With People Too

Adding comments to someone’s post is better than “liking” it. Comments can lead to future dialog and networking opportunities! Do you need ideas? Here you go:

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For more details and examples, read How To Post Engaging Comments On LinkedIn

My Guarantee

I guarantee that if you try any of these tips for two weeks, you will notice more people viewing your LinkedIn profile! (That’s only 10 status updates!)

Be sure to record your LinkedIn views before you start your activities. (It’s kind of like weighing yourself before you start your diet!) Then, after one week, see how many people viewed your profile.

This post originally appeared here.

Photo by Ono Kosuki on Pexels.com

How to Leverage LinkedIn Posts for Your Job Search

This guest post was written by Ed Han, a recruiter known for his excellent job-search advice. It first appeared on Job-Hunt.org.

Of the four sites typically considered major social media sites, Twitter, Instagram, and LinkedIn are vying for second place behind Facebook.

When it comes to professional visibility, LinkedIn is the clear winner.

Taking a page from the Facebook playbook, LinkedIn added status updates, also known as posts, to the options available for LinkedIn members.

Judiciously leveraging these updates — making posts, comments, and clicking on the “Like” button — can increase your visibility on LinkedIn.

Posts on LinkedIn allow members to communicate with each other and the world — LinkedIn’s version of the Facebook feed.

LinkedIn HOME iconTo create a LinkedIn update, LinkedIn offers several options for members on the member’s home page (the house icon visible on the left). From that page, a member may “Start a post,” or, by clicking on the appropriate icon, share a photo, a video, or a file from their computer.

LinkedIn also offers the option to “Write an article on LinkedIn.” So, five options are available to members from the top of their home page, as shown below.

3 Main Benefits of LinkedIn Posts

A LinkedIn public profile — the profile visible to anyone — can tell a viewer your experience, list your skills, and announce your professional effectiveness through Recommendations.

Posts provide additional essential elements in your online visibility. Posts will:

  1. Demonstrate You Are Reachable on LinkedIn  

If a recruiter wants to contact a LinkedIn user about a position, he or she has no idea whether or not the candidate is going to see the message, to say nothing of when they might see it. This is not good — recruiters are always in a hurry to find the right candidate.

For a recruiter, many possible job candidates may be qualified and could be contacted, but the candidates more likely to respond are are the candidates more likely to be considered. When recruiters see that you are active on LinkedIn, you are demonstrating that you are likely to respond if they reach out to you.

[NOTE: Read How to Safely Include Your Contact Information on LinkedIn so that recruiters can reach you quickly and easily.]

  2. Increase Your LinkedIn Visibility  

Posts remind people of your presence and your field (expertise and interests). Check out the posts from others to “Comment,” “Like,” or “Share” them with your network.

LinkedIn Like OptionsWhen you hover over the Like icon, you can choose one of several other reactions: Like, Celebrate, Love, Insightful, or Curious.

When you react to someone else’s posts, LinkedIn sends them a message about your actions, which helps you to expand your network.

Another benefit of the posts is that it is an easy, non-pushy way to stay top of mind for those in your network who are inclined to render assistance in the form of introductions.

  3. Reinforce Your Professional Image  

Obviously, the things one posts on Facebook, Twitter, and Instagram are typically not ideal for sharing on LinkedIn. This goes back to the core purpose of LinkedIn, why founder Reid Hoffman created it: professional networking.

Therefore, posts should be focused on professional career-enriching steps:

  • Shared news articles.
  • Skills development.
  • Actual networking events.
  • Helpful comments on the posts of other members.

These posts reinforce your image as a professional. See the examples below.

Making and Sharing LinkedIn Professional Status Updates

Facebook offers this critical lesson for the savvy job seeker looking to maximize the effectiveness of his or her LinkedIn profile: the post (also called the status update)..

The LinkedIn status update can be up to 1,300 characters in length, perfect for letting your network know what you are doing or introducing something you are sharing.

Updates typically stay “live” for 14 days before they disappear from view. And, remember that your most recent posts are visible on your LinkedIn profile.

Share your thoughts and interesting things you find several ways:

  1. Use the “share box” near the top of your LinkedIn home page.  

LinkedIn Profile Homepage Status UpdateYou have 5 options from your LinkedIn “home” page, as you see on the left.

Choose your option. To begin a discussion or ask a question, click on the words “Start a post.”

To share an image, video, or file from your computer, click on the appropriate icon.

Click the “Write an article on LinkedIn” link, and publish an article on LinkedIn (most effective when an image is included).

After you click one of the links above, a box, like the one below, opens allowing you to type in your update, including a URL, if appropriate, or add the image, video, or file. Ask a question or share good information.

You may even create a poll or share that you are hiring, as shown below.

Starting a LinkedIn Post share

To increase a post’s visibility and participation by other members, “tag” the members who would be most interested.

Tag another member by adding their names to your post, preceding each name with an “@” sign. Tagging another user has the bonus of pushing your post into the feed of that person’s LinkedIn network. Do this sparingly, and only when you have good reason to believe he or she would be particularly interested.

  2. Create posts by liking, commenting on, or sharing someone else’s post.  

Build your reputation as a good source of information by reacting to or sharing good information other LinkedIn members (those you follow) have published on LinkedIn as updates or articles. LinkedIn offers several types of reactions beyond Like, as seen above.

When sharing, if you use the originator’s name in the text of your update, LinkedIn will usually notify them that you have shared something they created.

LinkedIn Post or Update options

Be very careful making comments. Don’t share something just to make fun of it or highlight a mistake. Stay professional or your updates will create a negative image for you.

Please do note that commenting is considered the gold standard of engagement by LinkedIn’s algorithm, and therefore is most helpful to the poster.

When you have reacted, LinkedIn then prompts you to comment.

Adding comments to a LinkedIn post

  3. Like or share someone else’s post in a Group.  

When you find good information in someone else’s Group post, “Like” or “Comment” on it. LinkedIn will notify them of your action, which can be the start of a discussion or at least put you on someone’s radar for possible future connections.

LinkedIn Group Like or Comment

This can be a good way to become visible to an employer you are trying to reach. Again, stay positive and be professional in your comments.

Finding Your Updates

You can find your updates by scrolling down your LinkedIn Profile until you find a box labeled “Activity,” as you can see in the image below. This section is usually the fourth or fifth box down from the top of your Profile.

At the top on the right, as shown below, you will find a link to “See all” above your four latest shares or comments. Simply click on “See all” to see the update tracks you are leaving on LinkedIn.

Viewing Your LinkedIn Updates

This section is on everyone’s Profile, so you can see what others are sharing and writing on LinkedIn, too, by clicking on that link on their Profile.

Make Appropriate LinkedIn Posts

If you are in a job search, what should one say in a post on LinkedIn?

For example, consider the logistics professional who shares a new article discussing another way of viewing costs associated with Daylight Savings Time and minimizing disruptions in truck deliveries or train schedules.

I found this eye-opening article about the change in DST and a hidden impact on costs and scheduling [link].

And, imagine an aspiring project manager pursuing the PMP certification. Perhaps he or she has two peers who also plan to sit for the exam in 3 months. A post our project manager could share is:

Looking forward to catching up with John and Mary tonight to prepare for the PMP in 3 months. The discussion is always informative!

Maybe another professional is attending a networking event later in the day. The post could be:

Should be a good time tonight at my local Toastmasters chapter, I think I have turned the corner on projecting my voice powerfully.

Another example that is particularly current during the pandemic:

Excited to volunteer my time making masks and other personal protective equipment to donate to my friend, a first-responder with RWJ Barnabas Health. Please stay safe!

Updates about training you may be receiving, furthering your education, or other proactive steps to help enrich your professional value, are all valuable and tell people viewing your profile something important about you.

Each of the examples communicates that you are engaged in professional development or self-improvement, in addition to letting people know that you are on LinkedIn.

For more on tips on sharing good updates, read How Your LinkedIn Activities Impact Your Personal Brand.

Facebook Sharing Is Inappropriate on LinkedIn

LinkedIn is fundamentally different from most other forms of social media. LinkedIn is professionally-oriented. This means that many of the things one might do on Twitter, Instagram, or Facebook are not suitable for LinkedIn.

Yet each of these sites has adopted new capabilities originally introduced on Facebook. Instagram is on the cusp of introducing advertising, Twitter’s targeted ads, and, on LinkedIn, the skill endorsement.

However, these Facebook activities are not appropriate on LinkedIn:

  • Discussions of politics.
  • How you binge-watched a television show over the weekend.
  • Cheering for your favorite sports team and/or making nasty comments about other teams.
  • Personal information like birthday parties, dating, and other family news.
  • Discussing religion and other non-business issues, etc.

While LinkedIn is definitely social media, the focus is not on sharing everything you are doing and thinking, particularly when the subject is not relevant to your professional image.

The Bottom Line

The LinkedIn status update is a powerful tool, and the savvy job seeker can use it to great effect. It can help you to communicate your ongoing professional endeavors and interests, skills development, and further networking by sharing content with your network, all while telling people that you actually do spend time on the site. And it helps keep your name and headline in front of the people in your network.

4 reasons to accept a LinkedIn user’s invite

And comments from a few people who voted.

How to write an invite to convince someone to join your network is a common topic. Ideally you have a reference you can mention in your invite sent via Messaging. If not, you send a cold invite. An introduction by other means, such as email, is the proper way but slower.

Photo by Ivan Samkov on Pexels.com

You’ve heard or read of ways to send invites, but what do you expect from someone extending an invite. Is it “Do unto others as you would have them do unto you”? It doesn’t always work that way.

It usually goes this way for me–My Network shows five invites ready to be accepted. I click on the icon and four of them leave a default message which takes no effort to write and, in my mind, is lazy. I hit Ignore. However, one of the invites comes with a personalized message that melts my heart.

Hi Bob,

I watched your webinar hosted by Jobscan.co and found your views on how to attract recruiters to your profile very compelling. I don’t know how you speak on camera. I’d be scared out of my wits. In any case, I’d like to be a part of your network. I know you would prefer people to just follow you, but I’d like to communicate directly with you, as I can’t afford any of the premium memberships. I’d understand if you don’t want to. I hope you’re safe and getting through this pandemic.

Best,

Shannon McCarthy

Here’s the thing: my preference is to be followed because I want to do the inviting to build a like-minded network. I want my network to be more focused with an audience who in interested in the information I have to share.

I conducted a poll on this matter at hand: when you will accept an invite from another LinkedIn member. I got some great comments, but the results were not what I thought I would see from the 1,059 people who voted. Following are the choices from which they could choose with the percentage of votes.

Must communicate via phone first: 3%

To me, this seems a bit far fetched, but I have seen people claim this is the only way they will join someone’s network. Further, there has to be some back and forth between the recipient and the person extending the invitation. In a perfect world, there would be correspondence between every LinkedIn member in one’s network.

But this is not a perfect world. I think LinkedIn envisioned this type of relationship building. After all, relationships are what creates job opportunities. You know, you’re looking for a job, you connect with someone, there are a number of touches (7 as some say), and they introduce you to a decision maker in your ideal company. Bazinga.

Must read my profile: 17%

If someone wants to connect with you, wouldn’t you first expect them to read your profile? I would. The example I give above is not great, but it was enough for me to accept Shannon’s invite. Did she read my profile? I’m not sure. I imagine she opened my full profile because she says, “I know you’d prefer people to just follow you, but I….”

I think Kevin Turner has the best solution: “For me Bob McIntosh, CPRW, none of the above is my deciding factor, they must [Follow] First, engage, and then to invite me they need my eMail address (openly hidden) in my profile ; ] Keep Rocking LinkedIn“!

If someone writes in their invite that they’ve read your profile and see synergy or, at least, admire it; they have read your profile and have a better sense of who you are. This is important when making a connection with someone.

Sure, they can read your Headline in their stream or Notifications, but this isn’t the same as reading your profile from top to bottom, or at least from top to Education. (I’d be really impress if someone read what’s in my Accomplishments section.)

A personal invite is a must: 45%

This option won out. It doesn’t mean the person extending the invitation read your profile; although, it’s possible. How long does it take to write a personal invite? Not long. If I really want to invite someone to my network, I’ll take the time to personalize the invite.

There are a number of ways someone can personalize their invite to you.

I always say flattery is one way to do it, which was part of Shannon’s invite to me. The other part of it was telling me how she knew me. The person stating the many things you and they have in common means they read your profile. As I mentioned above, if a common connection suggests the two of you connect, this is a very good thing.

The important thing is that you feel it comes from the heart; it isn’t a template invite that the person sends to everyone.

Adrienne Tom gives a solid yay to this option: “I’ve gotten pretty stringent about accepting connection requests. Without a personalized note that clarifies reason/fit there is a high chance the request gets ignored.”

When I asked her if she feared losing potential clients, her response was: “Perhaps. My email and website are easy to locate on my profile and I feel that savvy clients that are truly interested in working together can find ways to reach out / learn more.”

This is the option I chose when I voted in the poll. At the very least, someone should take the time to make some kind of connection with me.

Note: you don’t have to accept everyone’s invite. Just do the person extending the invite the favor of clicking Ignore so their invite isn’t sitting in their queue. There have been plenty of times when I’ve said to myself that this connection doesn’t make sense.

The default message is enough: 35%

I get this. Especially if you’re an entrepreneur and want to troll for the bass that will land you a $3,000 payday. It makes sense to consider the possibilities, but there should be some due diligence on your part. For example, some of the people who voted said they would at least read the profile of the person extending the invitation.

Erin Kennedy says: “Since only about 5% of the invites that I get are personalized, I then have to take the time to go through the profile and see if I want to connect with them.”

That seems like a lot of effort on one’s part. I admit if I see in their Headline that we’re in the same occupation and industry, I’ll accept their invite. However, I won’t take the time to write a thank-you note.

Laura Smith-Proulx says she’ll accept all invites “I’m always open to connecting, no matter what’s in the invitation. IMO, we are now seeing the same problem created by the dreaded resume objective (where everyone wrote the same thing because they didn’t know what else to do). Job seekers do need to muster their creativity when connecting with employers, but I forgive anyone who is tapped out of “invitation innovation” by the time they approach me. I do appreciate when my Profile is at least skimmed before receiving a sales pitch entirely unrelated to my work, of course.”


As they say, the numbers don’t lie. At the conclusion of the poll I was surprised with the number of people who voted for accepting a default message. I repeat, it seems lazy. However, I like what Laura says about people being tapped out of “invitation innovation.” It’s been said before that sometimes we need to cut people some slack. There might be something to this.

Austin Balcak has a different approach which we might want to follow: “I may be in a bit of a different situation Bob, but my rules of accepting a connection are that the person has one of three things:

  1. Has sent a personal note with a valid reason to connect
  2. We have 50+ mutual connections
  3. We’ve met in real life

This is a tough act to follow, but Austin might have something here.

Is your LinkedIn profile Headline memorable? 5 ways to write it

I put a friend to the test by having him tell me what I had just changed in my LinkedIn profile Headline. He couldn’t tell me. Which means he didn’t know what I had for a previous Headline. Which also means it wasn’t memorable.

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This begs the question if the Headline is so important, shouldn’t people remember it? The short answer is they should. A poll I conducted on LinkedIn, in which 1,883 people voted, concluded that the Headline is the most important section, followed by Experience and About.

Much has been written about the Headline. Some have opined on what makes a Headline strong. Others have offered what they consider the Top 10 Headlines, which I believe is subjective. Today I’m going to suggest five ways to approach writing your Headline, none of which are wrong.

1. Keywords only

This is probably the most common way to write a Headline, and it was how I wrote mine back in the day. The purpose for doing this is to attract hiring authorities or business people to your profile when they do a search. It’s widely believed that the Headline is valuable real estate, carrying more weight than all the sections, save for your titles.

You can begin with your title followed by areas of expertise. Or perhaps you want to include multiple titles (guilty). Choosing the latter could spread you a bit thin. I went with titles that describe who I am:

LinkedIn Trainer | Career Coach | Blogger ~ LinkedIn and the Job Search.

Later I added a tagline and some awards when LinkedIn increased the character count from 120 to 220.

Note: I’m a strong believer that indicating you’re looking for work is a waste of space and, more importantly, doesn’t add value to your Headline. LinkedIn has made mentioning this fact unnecessary by giving you the option to wear the banner, “#OPENTOWORK.”

2. Tagline only

Those who feel comfortable being gainfully employed are more likely to write in their Headline a tagline similar to what would be listed on a personal business card. My valued connection, Austin Belcak, goes with a tagline:

I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

This works well for him because his thing is emphasizing that searching online is not the way to go. Rather, one should tap into the Hidden Job Market by researching companies and then networking their way into said companies.

Another way to write your tagline is to begin with a question such as, “Ask me how I can consistently increase your revenue by 150%.” This serves as a viable hook.

Tagline and keywords

This is my preferred way of writing a Headline but as I said, it’s subjective; and you have to be comfortable with how you present yourself.

3. Tagline first, keywords following

One element of a strong Headline is a tagline–a sentence that stands out because it says what you offer employers or business partners. It effectively brands you by accurately depicting who you are and the value you’ll deliver.

A tagline with the previous 120 characters was hard to pull off, but now you have the space to comfortably include a tagline, albeit not too much space.

Where do you list your tagline, at the beginning or end of your headline? I suggest listing it first for the WOW factor. The keywords are important for searches. They are what helps hiring authorities or potential business partners find you. But the tagline is your value statement.

One thing to consider is that your photo and headline appear in people’s feed. We’ll call them your first impression. However, your whole headline doesn’t show; LinkedIn users seeing your first impression see approximately 70 characters or 10 words.

To illustrate what they’ll see, here is a segment of my colleague, Ana Lokotkova‘s headline: Helping hustlers tell their career stories & get hired | Career Advi…

This works for her because telling the world that she helps “hustlers” get hired is made very clear. I can relate to this. Here’s the complete headline:

Helping hustlers tell their career stories & get hired | Career Advisor | LinkedIn Personal Branding | Interview Coach

4. Keywords first, tagline after

Austin Balcak, suggest listing your keywords at the beginning of your profile. He calls them your hook. He writes:

“[A killer Headline is a] keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.”

This approach is also good in theory, and many headlines I’ve seen lead with keywords. This method clearly says what the person does and their areas of expertise. They are an Account Executive, Business Development, Sales Manager.

5. The hybrid model

Another option is starting your Headline with keywords, dropping in a branding statement, and then concluding with keywords. This is the Oreo method with the cookie (keywords) sandwiching the branding statement (cream). Here’s an example of the hybrid model from Elise Finn:

Mentor and Advisor | Helping Female Professionals take Practical Steps to unlock the potential in their careers, businesses and lives | Leadership Coach and Marketing Expert| #HerCareerHerLife

I find this also effective in making your Headline memorable, especially the strong branding statement, which I bet Elise spent a good deal of time devising it.


Here we have the five ways you can write your LinkedIn profile Headline. Again, none of them are wrong. Depending on your goal, you might choose a particular style. Job seekers, for instance, might go with keywords only; whereas those who are gainfully employed could opt for tagline or tagline/keywords.

Checkout the list of the top 80+ LinkedIn voices job seekers should follow, where you will find the Headlines for each person.

3 LinkedIn Tips Guaranteed To Skyrocket Your Visibility

This guest article is written by Austin Belcak, founder of Cultivated Culture.

If you’re a job seeker and you haven’t optimized your LinkedIn profile, you’re missing out on a ton of opportunities.

In today’s market, 87% of recruiters use LinkedIn to find and vet new candidates. But not everyone is capitalizing on what the platform has to offer.

In this post, I’m going to walk you through three highly actionable tactics that will help you appear in more searches, get more profile views, and land more jobs. Let’s dive in:

Tip #1: Optimize Your Headline For Visibility And Value

Most people know that their LinkedIn headline is important, but they don’t know exactly how to maximize that opportunity.

Your headline is one of the most valuable parts of your profile for two reasons:

1. LinkedIn emphasizes the keywords in your headline when serving up search results. The more relevant keywords you have, the more visibility you’ll get.

2. Your headline is your hook. It shows up in search results and it’s one of the first things people see on your profile. A bad headline can cause people to click away while a great headline can convert more views into job opportunities.

If you want to capitalize on the opportunity here, you need a keyword optimized headline that sells your value. The LinkedIn headline formula I use with clients consists of two parts:

A keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). 

For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.

If you optimize your headline using this formula, you’ll not only show up in more search results, but you’ll win more clicks and generate more opportunities.

Tip #2: Double Down On Your Skills & Endorsements

Speaking of search results, I want you to run a quick search for your current job title on LinkedIn.

How many results does LinkedIn give you? 1,000? 10,000? One million?

There’s a specific way that LinkedIn ranks its search results and the secret lies in your Skills & Endorsements section.

LinkedIn uses this section to stack rank candidates in search results.


Let’s say you have a recruiter who is searching for a software engineer with Node.js experience. 

Three candidates pop up. Candidate A has 5 endorsements for Node.js, Candidate B has 10, and Candidate C has 15. All else being equal on their profiles, Candidate C will show up highest in the search results for this instance.

What does that mean for you?

If you want to appear higher in more searches (and increase your chances of getting a click!), you need to make sure you have the right skills on your profile and they need to have endorsements.

How To Find The Right Skills To Add

The first thing we need to do is find the right skills that are relevant to the roles we want. Here’s how to do that in three simple steps:

1. Open LinkedIn Jobs and run searches for all of the titles you’re targeting, same as you would if you were planning to apply for a job.

2. Browse through each job description and, when you find one that matches your goals, copy and paste the job description into a Word doc. Rinse and repeat until you have 20-30 job descriptions.

3. Open ResyMatch’s job description scanner and paste in the entire Word Doc, all of the contents from the 20-30 job descriptions, then hit scan.

ResyMatch will show you the keywords and skills that appear most frequently across all of these job descriptions! You want to prioritize the skills that appear the most and then work your way down.

How To Gain Endorsements

Endorsements can be a tricky thing to get because most people don’t know how to endorse skills on LinkedIn, and they’re also afraid to ask.

The good news is that I have an easy trick to help you with both!

First, you can learn how to endorse someone on LinkedIn in this post (feel free to bookmark that so you can send it to people when you make the ask).

Second, all you need to do is ask! Make a list of all of the people – friends, family, colleagues you trust, who would be willing to endorse you for a set of skills. When making the ask, be sure to call out the specific skills you want them to endorse and offer to endorse theirs as well.

Here’s a template:

Hi [Name],

I hope you’re doing well!

I wanted to shoot you a quick note because I’m doing a bit of an overhaul on my LinkedIn profile and I’m aiming to get some more endorsements. I’m aiming to get more support for skills like [Skill 1 ], [Skill 2], and [Skill 3] because I’m targeting [Job Title] roles. Would you be up to endorse me for those skills? Here’s a quick guide on how to do that.

If you’d like, I’d be more than happy to reciprocate with endorsements or a recommendation for you. Either way, I appreciate you!

Best,

[Your Name]

Now all you need to do is rinse, repeat, and watch your endorsement count grow!

Tip #3: Start Leaving Thoughtful Comments

Now that your headline and your Skills section are optimized for visibility, you should start to see more views roll in.

But optimizing for search visibility is only one piece of the puzzle. There is still a LOT of competition out there and there are only so many searches happening every month.

If you really want to skyrocket your LinkedIn profile views, you need another strategy that will allow you to push people to your profile.

That’s where comments and engagement come into play.

Commenting and engaging on the right posts, in the right way, can send massive surges of traffic to your profile. People see your comment, they think, “wow, this is a great take, I want to learn more about this person” and boom! They click on your profile.

Here’s how to execute on this in less than 15 minutes per day:

1. Find people in your target market who post regularly and have followings who engage with them. This way you’ll be able to piggyback off of the views that their post is getting.

You can find them by going to Google and searching for “[Industry] influencers to follow on LinkedIn” or you can use LinkedIn to run a search for your job title and then filter by “Content.”

2. When you see a post that resonates with you and is picking up traction, you’ve found your mark (it helps if the post has been shared in the past 24 hours). Read through the post and think of a thoughtful comment that adds to the conversation. Aim for a few sentences vs. “love this” or “great tips.”

3. Set a timer on your phone for 15 minutes and knock out as many comments as you can before the timer goes off.

If you do that every day, you’ll see a significant jump in profile views and you’ll spark up a connection or two!

Happy searching 🙂

Photo by Ketut Subiyanto on Pexels.com

Things don’t look great for LinkedIn’s voice messaging, according to a poll taken by 1,355 LinkedIn users

occasionally I see on my LinkedIn App that someone has sent me a voice message. When I see these it’s like do I want to listen? What if they sound strange, incoherent, or like serial killers? They never do. Rather, it’s awesome to hear their voices.

I’ve tried sending voice messages but it doesn’t go as smoothly as I’d like. I forget that it’s not like using voice command on my phone (in lieu of texting).

Using voice messaging on LinkedIn’s app usually goes like this: “Hi, comma.” Oh crap, don’t say, “Comma.” Try again.

“Hi Jason (pause) This is Bob (pause) It was great hearing your voice (pause) I’m more of a writing guy um (long pause) I guess I should have planned this voice message period.” Oh crap, you don’t say, “Period.”

The concept of leaving a voice message is cool, but it’s unnatural to me. I’ve used the feature probably 1% of the time I’ve messaged. Apparently I’m not the only LinkedIn user who doesn’t use voice messaging a great deal.

I decided to conduct a MONDAY POLL to see how frequently people use this feature. After one day of voting, it was obvious that the outlook wasn’t good. Sixty-nine percent of those who voted chose, “What’s voice messaging?” Only four percent said, “I use it a lot. Cool!”

Here are the results from 1,355 people who answered the poll:

  • I use it a lot. 4%
  • It’s cool I use it when I think about it. 5%
  • I rarely use it. 22%
  • What is voice messaging? 69%

People who took the poll had some things to say about voice messaging. There were those who weren’t too crazy about it, while others thought it was a neat feature. Surprisingly, those who like the feature were more outspoken about it–nine in favor vs. seven not in favor.

Not all that crazy about voice messaging

I’ve already given my opinion on voice messaging; it’s not a deal maker. So, let’s hear from other people who are not crazy about voice messaging and why they could go without.

Marie Zimenoff: Voice messaging is especially hard for those of us with young kids. “Who’s that?” “Mom, who are you talking to?” That’s all I hear if I try to listen or send one … all my voicemail goes to text so I can read instead of listen.

Marietta Gentles Crawford: I’ve used it when someone else has or maybe it’s a special message that’s more detailed but it’s not my first go-to response. As a writer/editor, there’s too much pressure to casually record in one shot! Lol

Kevin D. Turner: I actually prefer Video to Voice Messaging. Once in a while, its nice to add the extra personality or connectivity that these formats provide. How often, maybe 1 in 50. Keep Rocking LinkedIn!

WENDY SCHOEN: As far as I am concerned, #linkedin is great for all of the things it was originally intended for…job search, networking, social media. But it is terrible for the things it has decided it can also do…The same is true for voice messaging. If I wanted to leave a voice message, I would CALL you and leave one on your voice mail.

Sarah Johnston: Text is easier and faster to read. If you are making a request of someone, don’t send them 3 sixty-second voice texts. It can feel intrusive to the person on the receiving end.

Emily Lawson: I remember when it first came out and I actually sent Karen Tisdell one of my first messages. I love the personal aspect of it, but I don’t always think to use it.

Madeline Mann: Thanks for the voice message, Bob! It was great to hear your voice and the message was short. The thing I am not fond of with voice messages is when they are from people I don’t know. If we are not familiar, I want to be able to read your message to quickly understand what you are contacting me about. But with a friend like you, I am happy to hear your voice!


Like or even love voice messaging

Now let’s hear from some of the proponents of voice messaging:

🚀LoRen GReifF🚀: I would say I use it sparingly and since LinkedIn is all about personal connections while even finding scalable personalization solutions, it’s quick,easy and even fun. It can also serve as a strong differentiator to stand a part from the sea of texts 🚀Thanks for the mention : )

Dorothy Dalton: I like it and find it helpful to contact existing connections. In lock down I find it’s more personal. I don’t use it with people I don’t know in case they think it’s odd. I have no evidence to support that assumption- just a feeling! They might be totally fine with it!

Tara Orchard: I advise my clients that voice and video can be a nice way to change up how you contact and follow up with people. Leaving a voice or video can be a way to humanize yourself when you have been trying to connect or reconnect with someone. The down side, you are using up more of the other person’s time and perhaps energy as it takes longer to listen or watch compared to reading a brief text.

Lotte Struwing, CHRL, CCP, CBP, CCS, CRS: I just discovered this on LI but you reminded me of how often I leave voice texts and it is so normal to say, comma, period etc. When I leave voice mails on the phone I say comma, period etc. and by the end of the voice mail, I am laughing on the phone……Between two worlds!

Karen Tisdell: Ha! This made me laugh out aloud. I hear you Bob! It has taken me ages to be a voice message person and stop verbalizing the commas as I speak. I can’t imagine ever being a video person. I use the voice feature a lot now though, and advocate for others to use it because in a world of chatbots and (YUCK) LinkedIn automation, a voice message is likely more trusted… Thanks for the mention and for making me laugh.

Sweta Regmi: I have been using it from day one and love it! Reason- I feel more connected through voice and articulate better. Saves time too. I wish LinkedIn give us more than 1 min.

Ana Lokotkova: I’m so glad you brought this up Bob! I love using voice messaging on LinkedIn. It feels more personal and also allows me to do a better job at responding to messages on the go.

Thomas Powner: I use it often, but after I’ve had some prior verbal interaction with the person. For me, using it with people I have not met can come off a little creepy; that might just be me; what do others think?

Sonal Bahl Love, love voice texts and use them a lot. A lot! The response I receive almost 99% of the time: “I didn’t know you could do that!!” In lock down, like Dorothy mentioned, I find it more personable and not intrusive at all. Unless someone is trying to sell something, I can smell that from a mile away.


You might be wondering why there are more people who were outspoken about their excitement of voice messaging. So am I, given that a combined 9% use it regularly or when they think of it.

What strikes me is the statement from Ana Lokotkova: “I love using voice messaging on LinkedIn. It feels more personal and also allows me to do a better job at responding to messages on the go.”

This makes me think that I should be using it more often. It is more personal than plain text and it allows listeners to hear the tone of your voice, which is something that’s missing from email and other written verbiage.

Photo by Andrea Piacquadio on Pexels.com