Tag Archives: LinkedIn

New LinkedIn feature provides advice on how to answer 26 general interview questions

As well as questions specific to two industries.

LinkedIn has launched a new interview-practice feature which leaves me with a sense of ambiguity. On one hand, I think it’s a great attempt to educate job seekers on how to interview for a position. On the other hand, there are limitations to this new feature.

Interview women

What should we expect with any feature that tries to be all things to all people? Where you might love the new information presented, I might see it as slightly contrived and overdone. LinkedIn has done its best, and I give credit where credit is due.

Let’s first look at where to find this new feature. Many people are unaware of it, let alone where it resides.

How to find Prepare for an interview

Click the Jobs icon, select More Resources, and choose from the dropdown Prepare for an interview.

Prepare for an interview

LinkedIn shows you a list of what it considers to be the most common interview questions, as well as questions specific to two industries (Categories). At this point there are 26 common questions and questions for only finance and sales.

Common Questions

You can first watch “expert” advice on how to answer a question, then watch an example of how someone would answer the questions. You can also record answers to questions and submit them for feedback from your connections by selecting Practice and get feedback.

What’s nice about this feature

The new interview-practice feature gives job seekers some guidance on how to answer what LinkedIn deems are important questions. I’m encouraged that LinkedIn is taking the job search more seriously. As well, LinkedIn is sending the message that practicing answering questions is smart.

Another plus is the number of behavioral-based questions listed under Common Questions. This type of question is most difficult to answer. The advice on how to answer them is sound. Career strategists and coaches suggest using the well-known S.T.A.R. format when answering behavioral-based questions.

The quality of the videos is top-notch. LinkedIn’s career strategists and hiring managers are well-spoken in both framing how to answer the questions and delivering sample answers. (Ironically career strategists are matched with each other, and the same goes with hiring managers.)

The videos are a good length overall. Most of them don’t exceed 1:50 minutes, which is nice if you’re interested in seeing most of the videos.

LinkedIn offers tips on how to answer questions. For example, to answer “Tell me about yourself” LI suggests:

  • Prepare for this question in advance and have a compelling story about your past experiences.
  • Pull prominent skills from the job description.
  • Be “SHE” (succinct, honest and engaging).

To answer, “Tell me about a time when you were successful on a team”:

  • Describe a problem that arose with a team.
  • Outline your key actions with the team.
  • Explain the positive result based on the work you did.
  • Give credit to your teamwork skills.

Probably most valuable is the ability to record answers to questions with which you need the most practice. And then send your recording to a connection for critique. This could be a gamechanger for someone who sees the need to practice answering questions and has someone who is willing to provide feedback.

Practice answering questions

Where this feature drops the ball

The most obvious fault of this feature is that LinkedIn has more work to do in order to complete it. I’m speaking about how only two industries are represented, finance and sales. It would be nice to have a wider range of industries, such as marketing, engineering, medical devices, nursing, etc.

This might be a reflection on the questions interviewers are still asking, but many of them are ones I’ve seen since being in career development, 15 years (gulp). Such as, “What is your greatest weakness?” Could LinkedIn have been more creative when it comes to the Common Questions?

Not all the questions have video. This speaks to the fact that LinkedIn has miles to travel before it sleeps. Where there are no videos, LinkedIn provides articles that don’t have the same appeal. I would rather see fewer questions than incomplete samples.

Related to one of the strengths I mentioned above: the quality of the videos is top-notch, the answers come across as contrived. Some of the career strategists and hiring managers think that acting is a better approach than speaking naturally. Also, please do not start with, “That’s a great question.”

Do they think interviewers want candidates to walk into the room and schmooze them with canned answers? I suppose the speakers shouldn’t come across as deadpan but come on, let’s not talk too unnaturally.

Conclusion

Overall, I think this feature has some merit. It can benefit job candidates who are nervous going into their rounds of interviews. There are more pluses than negatives. Now the big question is will LinkedIn require its users to upgrade to premium to use this feature?

5 steps to take on LinkedIn to be proactive in your job search

To land a job in 2020, more than ever, you’ll need to be proactive rather than reactive. In other words, stop blasting out job applications 10 per day. If you’ve been doing this for months, by now you know the ROI is very low. In some cases my clients, who are spraying and praying, haven’t heard a peep from employers.

proactive

This act of futility demands different approaches. I’m going to talk about one of them: how to be more proactive in your job search by researching and using LinkedIn. Below are the five steps you should take to do this.

  1. Research to identify companies for which you’d like to work
  2. Identify the people in said companies who can be of assistance
  3. Utilize your shared connections
  4. Get an introduction from your shared connections to the key players
  5. Follow up

Identify companies for which you’d like to work

For some this is a difficult task, but it doesn’t have to be. It’s going to take some work on your part. Let’s say you’re in the digital marketing space and want to work in or around Boston, Massachusetts, for a company that requires someone with your expertise.

You Google, “companies in digital marketing, boston” and arrive at sites that include the types of companies you’re seeking: Digital Agency Boston, Digital Agency‎ | Top Creative Agencies in Boston – 2020 Reviews, Clutch.co | Top Creative Design Companies in Boston, January 2020.

Selecting Top Creative Design Companies in Boston, January 2020, you see it provides information important to you such as the size of the company, it’s location, and the clients it serves. Now your research begins, as you go through each of the agencies’ websites to determine if they will be included on your list.

Note: you can develop your list of companies by talking with people in the industry. In many cases they’ll have a better idea of the culture and management of the companies in question.

Identify key players in your companies using LinkedIn

You’ve completed perhaps the most difficult process of being proactive in your job search. From here on in you’ll be using LinkedIn for your proactive job search. I’ll walk you through the steps of finding people who work in departments for which you’d like to work.

You read the short descriptions of the companies on the website and one company catches your eye immediately because of its size and location. Plus they have a really cool website. They also have a LinkedIn company page which shows that 92 people are on LinkedIn. Now it’s time to use Search and All Filters on LinkedIn.

1. Using Search type in the name of a company. You’ll see an option to choose People, which will give you a list of those who currently work for the company as well as those who used to work for the company. You’ll select from people who currently work there.

2. Go to All Filters (seen below) and select your company in Current Companies. This will give you the people who currently work there. Past Companies can be useful if you want to contact people for the lowdown on your company’s management and culture.

3. Other filters you’ll want to select are Connections (2nd), Locations (Boston), and Industries (Broadcast Media and Marketing & Advertising). This should give you a more manageable list of people from which to choose.

All Filters GYK

Utilize your shared connections

Shared connections can be extremely helpful when asking for an introduction to the people you have identified as key players in the company. This is why it’s important to have a focused network with like-minded people, as they can vouch for you when you want to correspond with said key player/s.

The connections you and your key player share is located under your key player’s name (seen below).  Josh is the one you want to contact and potentially connect with. You’ve identified Meredith (last name) as a shared connection who is trusted by you and your key player.

Shared Connections

Get an introduction to your key players

Sending a cold invite to a desired connection is the least of successful of the three methods I’ll mention, especially if you send it with the default LinkedIn message, “I would like to add you to my professional network.”

The second least successful, although much better than the aforementioned, is mentioning a shared connection in it. “Meredith (last name) and I are connected and she strongly suggested I invite you to my network.” This is the gist of the second type of invite.

Your best route to Josh is having Meredith send him an introduction. Of course she will, but out of courtesy you send her an email outlining the purpose of connecting with Josh. As well, you ask her to point out three of your areas of expertise.

Meredith sends Josh an email carbon copying you:

Hi Josh.

I’d like to introduce you to Sherri Jones, a trusted friend of mine. She is a marketing specialist with extensive knowledge in digital marketing. I worked with her two jobs ago in our marketing department.

Sherri has recently been laid off, along with her whole department, due to the company being acquired. She has many accomplishments to tout in data analytics, lead generation, social media marketing. I know the two of you can benefit from connecting and having a discussion.

Sherri,

You’ll find Josh to be a great resource for questions you have about companies similar to his. I hope you and he have the opportunity to connect on LinkedIn and then speak in person. You two will hit it off.

Note: Meredith could send Josh a LinkedIn message but he is more likely to open his email, especially if it’s sent to his work email address.

But you’re not finished

That’s right, you’re going to follow up with Meredith to thank her for the introduction. She did you a solid and you promise to keep her in the loop by pinging her on any progress.

Next you send Josh an invitation to connect with him, referencing Meredith and the email in the invite. Josh naturally agrees to connect because, as I once said to one of my close connections, “When you recommend someone to connect with, I do so without hesitation.”

After thanking him for agreeing to connect, circle back to Meredith and thank her again for the introduction. You tell her that he agreed to connect.

Start building the relationship by sending a message to Josh, further introducing yourself to a greater extent and offering your assistance in any way. You noticed on his profile that he’s from the Greater New York area, so yo ask him, “Yankees or Mets?”

When he returns your message with an answer to your question–it’s the Yankees–you first tell him you’re a Red Sox fan and tell him you won’t hold it against him for rooting for the Yanks. In the next paragraph, you ask if he’ll be willing to give you some advice at his convenience. You’ll be willing to call or set up a Zoom session.

He gladly accepts to Zoom with you and so the relationship begins.


To recap

The year 2020 will be your year if you’re proactive with your research and utilizing LinkedIn. Keep the five tenets in mind:

  1. Research to identify companies for which you’d like to work
  2. Identify the people in said companies who can be of assistance
  3. Utilize your common connections
  4. Get introductions to your key players
  5. Follow up

 

10 LinkedIn New Year resolutions I know I WILL achieve

Like many people, I dislike New year resolutions, mainly because we rarely achieve them. But this year I’m going to set some resolutions that are attainable. The resolutions I vow to achieve are ones that relate to LinkedIn. These are ones I can do.

2020

I also hope my resolutions will benefit other LinkedIn users, namely job seekers; that they will emulate them. The following are 10 actions I will take in 2020.

1. Reach out to more people in a personal way. Admittedly of the nearly 4,000 connections, I haven’t met, in person, most of them. I plan to meet at least 40 of them. I will be a guest speaker at the Merrimack Valley LinkedInLocal, so this will be a great opportunity. Zoom and Skype count as making a personal connection.

2. Spread the word to people on LinkedIn. There are too many young adults and older adults who are not benefiting from LinkedIn. Sure, they have a LinkedIn account, but they’re not using it as it should be used.

Many people erroneously believe that a profile loaded with keywords will draw the attention of hiring authorities. Read 3 ways job seekers will be found on LinkedIn.

3. Get a newer photo taken. In 2016 I wrote an article entitled 4 ways your LinkedIn photo is an imposter. It feels as though my current photo is now an imposter. I’m thinking that my new one will be more theme-based, maybe one of me talking to a client. I’m not sure yet.

4. Produce even better content. I was awarded one of LinkedIn Top Voices for the content I delivered in 2019. I will continue to write articles, posts, and even videos for the upcoming year, but they will be more focused and relevant. Trending stuff.

5. Be more consistent in posting. Related to number 4, I aim to post at least four articles on a weekly basis. I will also follow my own words and improve how I comment on other’s posts. Sure there will be times when I will only react, but quality comments mean so much more.

6. Become a better curator. There are LinkedIn members who curate other’s content like pure champions. People like Mark Anthony Dyson, Hank Boyer, Sarah Johnston, Hannah Morgan, and Susan Joyce come to mind. Then there are others who only share their content. The ones who only share their content tend not to garner as many viewers.

7. Make my network even more focused. It’s important to create a like-minded network. I’ve done my best to do this, but there are many in my network who are…”dead wood.” They are not like-minded and, therefore, the content we share isn’t relevant.

8. Update my profile. I said earlier I’m going to update my photo but like many, I don’t visit my own profile as often as I should. I need fresh material and to add accomplishments to my Experience section.

9. Follow LinkedIn changes. Admittedly I don’t follow LinkedIn changes as best I can. I’m sure you’re familiar with the feeling of visiting LinkedIn and noticing something has changed, whether it’s small or big. My friend Keven Turner keeps me up to date on these changes.

10. Spend less time on LinkedIn; think quality, not quantity. I estimate that I spend close to an hour, if not more, on LinkedIn per day. I’m also on it every day of the week. The only time I wasn’t on LinkedIn were a few days when I vacationed in Italy. This will be the toughest one.


I’m sure I haven’t covered all I need to improve upon. So I will continue to add to this list of resolutions throughout the year. As a practice, I’m not a fan of New Year resolutions. I haven’t set any for my personal life. Better habits will be developed over time.

I’m curious if you have New Year resolutions for 2020. Feel free to list them in the comment section below or comment on LinkedIn.

Photo: Flickr, cg “Chasing the Light”

9 major areas where your LinkedIn profile brands you

It’s safe to say I’ve critiqued or written hundreds of LinkedIn profiles. What’s most important in a profile is that it brands the LinkedIn member; it sends a clear, consistent message of the value the member will deliver to employers. Does your profile brand you?

linkedin-alone

In this article we’ll look at nine sections of your profile where you should focus on branding yourself. When you accomplish this, you’ll have a profile that will help you land a job.

1. Snapshot Area

I call this section the Snapshot area because that’s exactly what it is: a snapshot of who you are. This section includes your background image, photo, and headline as the major components which have an immediate effect on your branding.

New Snapshot Bob

Your background image can serve to brand you by letting visitors know the type of work you do. For my background image, I display my LinkedIn Top Voices recognition. Other members might use a background image that speaks more to their personal interests.

If you think a photo is unnecessary, you are sadly mistaken. A profile sans photo gives the impression you can’t be trusted. In addition, people won’t recognize and remember you. LinkedIn says profiles with photos are 21 times more likely to be viewed than those without.

Perhaps most important is your headline. It’s what people first read about you and can determine if they open your profile. It might be enough for someone to accept an invite from you if written well.

Headlines that say things like “Seeking Employment” or “Finance Manager at Company X” are ineffective, as they fail to show value.

Rather, your Headline should brand you like this: “Finance Manager at Company X | Financial Planning and Analysis | Auditing | Saving Organizations Millions.”

2. About Section

This is where you tell your story, which can include the passion you have for your occupation, a statement about your expertise, or even explain how you’re changing your career. Here’s how your profile can brand you.

  1. It allows you to tell a story that can include the, why, what, who, and how. In other words, why are you passionate about what you do, who you do it for, and how you do it. Similar to your résumé’s Summary, you should list accomplishments that immediately speak to your greatness.
  2. Your About section is written in first- or third-person point of view, giving it more of a personal feel than your résumé’s Summary.
  3. It is significantly longer. You’re allowed 2,000 characters to work with, which I suggest you use.
  4. Finally, you can highlight rich media such as video, audio, documents, and PowerPoint presentations.

Read this article that describes how to craft a kick-ass About section.

3. Articles and Activity

When I review people’s profiles, I pay special attention to this section. It tells me how engaged a person has been on LinkedIn. To brand yourself successfully, you want to show that you’ve engaged with your connections. Do you have to write articles? That would be ideal but not necessary.

Articles and activities

I will click “See all activity” to see how if a person is a player on LinkedIn. If I see the person hasn’t used LinkedIn in months, I will not be impressed; neither will hiring authorities.

4. Experience

Bob Experience

I’m often asked by job seekers how they should address the experience section of their profile. I tell them they have two options: They can either write a section that resembles the work history found on their resume, or they can use their experience section to highlight only their most important accomplishments.

I favor the latter approach, but some think their profile might be the only document an employer sees, so they believe showing all is the way to go. What’s most important in building your brand is listing accomplishments with quantified results.

Good: Increased productivity by implementing a customer relations management (CRM) system.

Better: Initiated and implemented – before the deadline – a customer relations management (CRM) system that increased productivity by 58%.

It’s a good idea to use bullets to highlight your accomplishments. One of my LinkedIn connections, Donna Serdula, has created a handy list of bullets and symbols you can copy and paste for use on your own profile.

5. Education

Many people neglect this section, choosing to simply list the institution they attended, the degree they received, and their date of graduation. This might be the norm for resumes, but LinkedIn gives you the opportunity to further support your brand by telling the story of your education.

Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

While working full time at Company A, I attended accelerated classes at night for four years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.

6. Volunteer

Build your brand by showing visitors that you are utilizing your skills and developing new ones. It’s fine to volunteer for what I call “a good cause,” but to show people you’re serious about your occupation, you’ll volunteer at a host agency that requires your expertise.

(If you volunteer for a significant amount of time, I feel it’s fine to list this experience in your Experience section, as long as you write “Volunteer Experience” beside your job title.)

7. Featured Skills and Endorsements

A healthy Skills section consisting of 30-50 skills is another way to strengthen your brand. The skills you decide to list should demonstrate your expertise. Do not list skills you are simply familiar with.

To further enhance your brand, the skills may be endorsed by your first-degree LinkedIn connections. If you’re unsure as to which skills to endorse, here is a previous article of mine that can help you.

endorsements

8. Recommendations

This is a section I talk about in my LinkedIn workshops, and I always stress how valuable it is to receive recommendations from others, as well as write them for others. By receiving recommendations, you show the value you bring to employers. Meanwhile, writing recommendations shows your authority and what you value in workers. Either way, recommendations are a great way to brand you.

9. Accomplishments

Certifications, Organizations, and Projects are listed under Accomplishments. Prior, they had their own real estate, but now they’re buried under this header. And yes, they must be expanded like most sections.

You can still brand yourself by pointing out in your About section a project or two that you completed on time and under budget while managing a team of six.


These are just some sections on your LinkedIn profile that contribute to supporting your strong personal brand. I’m curious to know about other sections that can brand you.

Next read 5 Types of People You Should Connect with on LinkedIn.

This post originally appeared on Social-Hire.com. 

The ultimate comparison of the résumé and LinkedIn profile: a look at 12 areas

Occasionally I’m asked which I prefer writing or reviewing, a résumé or LinkedIn profile. To use a tired cliché, it’s like comparing apples and oranges. The first fact we have to realize is that each has its own purpose.

Reading a Resume

The second fact is that, although the résumé and LinkedIn profile are trying to accomplish the same goal, show your value; they are different in many ways. One of my pet peeves is looking at a copy and paste of the résumé to the profile. It’s just plain wrong, and you’ll see why as you read this article.

LinkedIn Logo longPurpose of each document

Résumé

Your résumé is most likely the first document hiring authorities will see, so your value-add must make an immediate impact. If not, your chances of getting interviews are very slim.

You will send your résumé in response to a specific job. As such, it must be tailored to each job and contain keywords. Failing to do this will adversely impact your résumé’s chance of getting past the applicant tracking system (ATS).

Lastly, you use push technology with your résumé; therefore far fewer hiring authorities will see it.

LinkedIn profile

Your consistent message of value-add demonstrated through your résumé carries over to your LinkedIn profile. Your profile is NOT focused on a specific job; it is static and more general.

Most likely you’ll have a résumé constructed before you build your profile. Therefore, the stronger your résumé, the easier to build your LinkedIn profile.

You rely on pull technology with your profile, as hiring authorities find you by entering your title, areas of expertise, and location if relevant.

Comparing the two

I’ve broken down the sections of the résumé and LinkedIn profile to compare them side-by-side.  It’s easier to see the differences this way. As mentioned earlier, it’s similar to comparing apples and oranges.

Note: Sections 1 through 6 are those which both documents possess. Further down this article are sections the LinkedIn profile has and most likely the résumé doesn’t.


1. Headline

Résumé: A headline tells potential hiring authorities your title and a line below it your areas of expertise and perhaps a two-word accomplishment (Cost Savings) in approximately 10 words.

It is tailored to the job at hand, like most sections on your résumé. Most executive-level résumés have a headline.

LinkedIn profile: Similar to your résumé, a headline will tell hiring authorities your title as well as your major strengths. It is more general and includes more areas of expertise.

One benefit I see with the profile headline is it allows more characters to work with than the résumé. You have 120 characters or slightly more than 16 words. If you want to include a short branding statement, this could be a nice touch.


2. Summary/About

Resume: The résumé’s Summary sometimes gets overlooked in a hiring authority’s rush to get to the Employment section. The key to grabbing their attention is creating  accomplishment-rich verbiage, such as:

Operations manager who reduces companies’ costs by 60% annually through implementing lean practices.

There are two other points I emphasize with my clients. The first is that the Summary should not exceed 110 words or three lines; the shorter the better. The second is there should be no fluff or clichés included in it.

LinkedIn profile: Your profile’s About section will differ from your résumé’s Summary for a number of reasons.

  1. It allows you to tell a story that can include the, why, what, who, and how. In other words, why are you passionate about what you do, who you do it for, and how you do it. Similar to your résumé’s Summary, you should list accomplishments that immediately speak to your greatness.
  2. Your About section is written in first- or third-person point of view, giving it more of a personal feel than your résumé’s Summary.
  3. It is significantly longer. You’re allowed 2,000 characters to work with, which I suggest you use.
  4. Finally, you can highlight rich media such as video, audio, documents, and PowerPoint presentations.

Read this article that describes how to craft a kick-ass About section.


3. Core Competencies/Key Skills

Resume: Here’s where you list the core competencies or key skills for the position you’re pursuing. These skills that are specific to the position for which you’re applying. You can also include skills that might be tiebreakers. Nine to 12 skills are appropriate for this section.

LinkedIn profile: This section is located further down your profile; whereas it’s typically placed under the Summary on your résumé. However, I wanted to discuss this out of order, as this is the closest section to Core Competencies.

List your outstanding technical and transferable skills in the Skills and Endorsements section, which is similar to the Core Competency section on your résumé, with a few major differences:

  1. You can be endorsed for your skills. There is debate as to the validity of endorsements, but they can be legit if the endorser has evidence of the endorsee’s skills.
  2. You are given up to 50 skills to list. I suggest listing skills that are related to your occupation.
  3. When applying through Easy Apply in LinkedIn Jobs, they are one criterion by which your candidacy is measured.

4. Experience

Resume: Job-specific accomplishments effectively send a consistent message of your value. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes. Provide quantified results in the form of numbers, dollars, and percentages.

Good: Increased productivity by implementing a customer relations management (CRM) system.

Better: Increased productivity by 58% by initiating and implementing – 2 weeks before the deadline – a customer relations management (CRM) system. 

LinkedIn profile: Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Another approach is to copy what’s on your résumé to your profile, but that lacks creativity.

I also point out to my clients that they can personalize their LinkedIn profile’s Experience section, which is not commonly done with their résumé. One approach is to write your job summary or mission in first-person point of view. Following is an example from Austin Belcak:

I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).

My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, and more. My students have landed interviews and offers at Google, Microsoft, Amazon, Apple, Facebook, Twitter, Uber, Deloitte, Accenture, ESPN and more.

Read this article on 5 reasons why you shouldn’t ignore your LinkedIn profile Experience section.


5. Licenses & Certifications

Résumé: This section is usually named Training and if there are any certifications or licenses earned, they are mentioned here. I suggest that my clients list them above Education, as our eyes typically go to the bottom of the last page to find Education. In some cases, especially with teachers, Certifications are listed at the top of the résumé.

LinkedIn profile: LinkedIn doesn’t see the placement of Licenses & Certifications as I do. On your profile they are placed below Education. This is not the point, though. One might wonder why this section even exists, as it is buried in the bowels of your profile.

6. Volunteerism

Résumé: I include this section because it’s a good idea to list your volunteerism because it shows your willingness to help the community and demonstrates that you’re developing new skills. If you’re volunteering in your area of expertise extensively—20 hours—include it in your Experience section.

LinkedIn profile: This is a place for you to shine, in my humble opinion. The experience you list on your profile can be as serious and strategic as what you have on your resume; however, you can also be playful. For example, two of my volunteer experiences are about coaching soccer and basketball.


7. Education

Résumé: Typically the résumé’s Education section consists of the institution, location, years of attendance (optional), degree, and area of study or major. You can include a designation such as Magna Cum Laude. Here is an example of how your education should be written.

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

LinkedIn profile: Many people neglect this section, choosing to simply list the information they would on their résumé. This is a shame, as LinkedIn gives you the opportunity to further support your brand by telling the story of your educational experience.

Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:

University of Massachusetts, Lowell, MA
Bachelor of Science, Mechanical Engineering, Magna Cum Laude

While working full time at Company A, I attended accelerated classes at night for four years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.

=======================================================================

Sections more likely on your profile than your résumé

The following areas are most likely not going to be on your résumé; although, there not entirely out of the question. For instance, you might have a Volunteer Experience on your résumé, especially if your volunteerism is pertinent to your career objective.

8. Photo and background images

These two images are the first to brand you on your LinkedIn profile. They are what truly separate the profile from the résumé.

Résumé: A photo is not likely unless you are in acting, modeling, or perhaps real estate. I have never seen anything close to a background image on a résumé. However, graphics are common for graphic artists and other creative occupations.

LinkedIn Profile: I see the photo and the background image as a must for the profile. Discussing the profile photo with my clients is somewhat touchy, as the average age is 55. You know where I’m going with this.

Here’s the thing: without a photo, you will come across as unmemorable, untrusted, and unliked. What’s most important is that your photo is topical, current, and high quality. I’ve seen photos of older workers that make their profile pop.

The background image, if done well, can demonstrate your industry or personal interest. LinkedIn allows you 1,584 x 396 pixels in size.


9. Articles and Activity

Resume: Nonexistent. Your Hobbies and Activities section would be the closest match, but there’s very little information included in this area compared to the LinkedIn profile.

LinkedIn profile: Because LinkedIn is an interactive platform, your articles and activity will be shown on your profile. This is something I pay a great deal of attention to when critiquing a client’s profile. I like to see that they’ve at least been active four times a week.


10. Featured

Résumé: Nonexistent, primarily because this section requires access to links and downloads. Some job seekers will list a URL to their website, which is appropriate for people in the creative fields.

LinkedIn profile: This…feature…is not new; it’s just been enhanced. It previously had no name, but with the update, LinkedIn probably felt it needed to be named, as it wasn’t getting a great deal of play. As such, Featured no longer requires multiple clicks to get to the media you’re showing off.

What can you show off? You can provide links to video through YouTube and other sources; audio through podcasts and other recordings; PowerPoint presentations; documents; links to documents and your books. It’s a pretty cool feature, but is it being used to its capacity?

11. Recommendations

Résumé: Nonexistent, nor should they be included with your résumé. You might bring them to an interview as part of your portfolio, but to send them with your résumé just gives hiring authorities more verbiage to read.

LinkedIn profile: Where to begin? In short, one of the most popular sections to one designated to the…you guessed it, bowels of the profile. What a gem these are in terms of branding you. Not only can you show hiring authorities how much you’re regarded by people with whom you worked; you can write recommendations for your employees.

Read 5 reasons why LinkedIn recommendations should get more respect to get a clearer picture of how I feel about their treatment.

12. Accomplishments

Lastly we arrive at accomplishments, where so many great nuggets are hidden on your profile which could be included on your Résumé.

Résumé: Do you have a section on your résumé designated to outstanding projects? If you did, most likely it’s at the top just below your Summary section. It makes good sense if you want to highlight some of your greatest career accomplishments. Perhaps you have patents and publications listed on your résumé.

LinkedIn profile: Well, you can include the aforementioned and more; but in order for hiring authorities to see them, they’d have to be curious or you’d have to direct them to your Accomplishment section. I tell my clients to provide such instructions in the About section. “If you would like to see how I raised 2MM in revenue for one company, journey to my Accomplishment section to read about it.”

To further make my case, one of my dear connections was interviewed by Aljazeera America for his photography of homeless people and models in NYC. Naturally he has it listed as a project in this section. I had to write to him and advise that he include it as rich media in his About section. Here is the link to his awesome video.


Lastly…for real.

If you’ve read this far, I salute you. I would love to hear your feedback on this article, as well as know which you favor, the résumé or LinkedIn profile. By the tone of this article, I guess you know which one I fancy.

 

 

5 tips for busy people using LinkedIn

I’ve often said that my use of LinkedIn can be classified as extreme, almost bordering on a sickness. No lie; I’m on LinkedIn every day of the year for at least half an hour a day. There are other people like me, maybe worse.

busy people

You might be wondering why I use LinkedIn as often as I do. First, I teach hundreds of LinkedIn workshops and individual sessions a year. Second, it’s great advertisement for my side hustle, LinkedIn profiles and training. Third, I enjoy using LinkedIn.

If you think this article is about using LinkedIn as often as I and others do, don’t fret. In fact, I’m going to suggest that you don’t follow my lead. As I tell me clients, “Don’t be like me.”

So let’s talk about you. You are unemployed, underemployed, trying to leave your current job for a better one, or running a business. You don’t see using LinkedIn as often as Facebook, Instagram, or Twitter. LinkedIn’s not your priority. You’re busy.

However, you realize that you have to use LinkedIn to accomplish your goals.

This article is for you busy people. I’m going to make LinkedIn doable for you by offering five tips.

  1. How much time to dedicate to LinkedIn.
  2. How you should create your profile.
  3. How to connect with other LinkedIn members.
  4. How to engage with your network.
  5. What to do after your land your job or have established your business.

But first, why you should use LinkedIn

Perhaps you’ve been told by do-gooders that if you use LinkedIn alone, you will land a job easily and quickly or business will pick up in a snap. That’s bunk. LinkedIn is part of your networking campaign; you’ll also have to network face-to-face. Consider LinkedIn a supplement to your face-to-face networking.

Here are three strong reasons why you should be on LinkedIn. One, anywhere between a 78%-95% of recruiters use LinkedIn to find talent. Two, LinkedIn is a great research tool, which will allow you to locate and follow or connect with pretty much anyone you want to. Three, LinkedIn can be a great professional community.

1. How much time to dedicate to LinkedIn

I’d like to say, “Whatever makes you comfortable,” but some of you might follow the average LinkedIn user who is on LinkedIn a mere 17 minutes a month, according to various sources. You might consider me judgemental when I say those people should leave LinkedIn immediately.

If you fall under the 17-minutes-a-month category, heed what I write next or close your account.

I suggest you use LinkedIn two days a week, 10 minutes a day, at a bare minimum. Better would be four days a week, 15 minutes a day. You’ll make more progress. But I know you’re busy, so do what you can.

2. How you should create your profile

Do yourself a favor by having a professional who won’t break the bank write your profile. This is if you have the resources. Most people don’t have the resources, so I’ll make this short and sweet. Copy your résumé to your profile for the time being.

Some of you LinkedIn profile pundits are groaning, even cursing me for saying this; but I’m not finished. After this—when you have time—revise your profile.

If you are struggling with verbiage, look at other profiles that reflect what you do, but do not plagiarize.

Read this article to learn how to take your profile to the next level.

3. How to connect with other LinkedIn members

Here’s the thing: despite what you’ve been told and what you’ve seen written, connecting with others and networking online strategically, is more important than creating a kick-ass profile. More groans from the pundits in the wing.

Here’s my challenge for you: send connection invites to 10 people a week. This might seem like a lot, but my goal is to get you to 250 LinkedIn connections as quickly as possible. The question now is who to connect with? Connect with the following people:

  1. Your former colleagues, if you haven’t done this already;
  2. like-minded people who do the same type of work you do and are in similar industries;
  3. people at your desired companies, and;
  4. your alumni.

At this point, you’re wondering how you find said people, how you properly invite them to your network, and what you do after you’ve connected with them. To answer how you find them, let me simply say, “Make All Filters your best friend.” Read this now, or come back to it. But do read it.

The key to properly inviting LinkedIn members to your network is by the personalized messages you send. You might want to create templates that fit most connection-types, strictly to save time. The proper way to write invites is to tailor them to each position.

I’ve included some examples at the end of this article of the messages you can send.

The last part of the “invite process” is where most people fall down. Don’t be this person. Of course I’m talking about following up with the people you’ve invited to your network. I believe that the people who fail to do this are afraid of rejection or insulting their new connections.

4. How to engage with your network

You’re busy, so this component will also trumps a kick-ass profile, for now. You’ll have time to create a profile worthy of greatness, one that demonstrates your value through compelling narrative and knock-em-dead accomplishments.

The goal is to be noticed. To be top of mind with your network, you have to be present on LinkedIn. The old saying, “Out of sight, out of mind” is so true when it comes to LinkedIn. People in your network will see in their timeline your photo and Headline.

However, the Notifications feature will alert you to when:

  • you react to or comment on a post your connections have written,
  • your connections have commented or reacted to a post you’ve written,
  • they’ve tagged you in a post or article,
  • they’ve shared something you’ve written,
  • basically anything your network has done concerning you.

You’re busy. I get that. So I’m going to ask you to take a few actions at first. See the little buggers below? When you read a post or article, hit one of them in the response to a post from one of your connections. Gasp from the LinkedIn pundits.reactions

Next you will be writing a comment on something you’ve read or a video you’ve watched. Nothing huge, because you’re busy, but something that shows you’ve read or viewed the content. Contrary to what you might think, you do have the right to write your own content.

Total time to do this, 15 minutes. You can break it up into chunks throughout the day.

Read this article on how to engage on LinkedIn. You can simply react to it or write an insightful comment.

5. What to do after your land your job or have established your business

I know you don’t think I’m going to say, “Put LinkedIn to bed.” To the contrary; use LinkedIn as much as I’ve told you. This especially goes for you business owners but also applies for you former job seekers.

I wrote a post that has had more than 40,000 views about 8 reasons why you should still use LinkedIn after you land. It’s called I HAVE A JOB. WHY DO I NEED TO USE LINKEDIN. Read it to better understand why using LinkedIn is important after you’ve landed your next job.


Three invite examples

The cold invite

Hello Susan,

We met at the Boston Networking event. You delivered an excellent presentation. The way you talked about interviewing resonated with me. As promised, I’m inviting you to my LinkedIn network.

Bob

The reference invite

Hi Dave,

You and I are both connected with Sharon Beane. She and I work for MassHire Lowell Career Center as workshop facilitators. She strongly encouraged me to connect with you and would be willing to talk with you about me. I believe we can be of mutual assistance.

Sincerely,

Bob

The introduction invite (probably best sent via email)

Hi Karen,

I see that you’re connected with Mark L. Brown, the director of finance at ABC Company. I’m currently in transition and am very interested in a senior financial analyst role.

Although there is no advertised position at ABC, I’d like to speak with Mark about the responsibilities of a senior financial analyst role in ABC’s finance department. It is early on in the process, so I’m also scoping out the companies on my bucket list.

I’ve attached my resume for you to distribute to Mark and anyone you know who is looking for a senior financial analyst.

Sincerely,

Bob

PS – It was great seeing our girls duke it out in last weekend’s soccer match. I hope the two teams meet in the finals.

 

3 challenges to improve your LinkedIn engagement

At work we’re involved in a citywide step challenge. Our organization, MassHire Lowell Career Center, is currently in first place with 10 days to go. One of my team members is in second place, 3,060 steps behind the city leader. I’ve taken it upon myself to coach her to the top. I’m pushing her to walk farther everyday.

challenge3

Now consider me your coach. I’m going to push you to engage on LinkedIn. I’m going to provide guidelines for you. When you read the entirety of this article, you’ll probably be relieved. It will make sense to you. It won’t seem so daunting. My goal is to get you up to speed in a month. That’s right, one month. Here’s what you will do.

You’ll increase your presence on LinkedIn

Of all the criteria, this is an important one. It’s important because you’ll increase your visibility and climb higher on the LinkedIn ladder (algorithm). Just so you know, it’s important to have a kick-ass LinkedIn profile and a focused network; but to really make an impact, you have to be seen.

One source says the average time people spend on LinkedIn is an abysmal 17 minutes a month. My challenge to you is to almost double that…per day. That’s right, I strongly suggest you spend seven days a week, 30 minutes per day, on LinkedIn. This might seem unrealistic, but if you break down your day to morning and night, morning, mid-day, night, or little segments all day, you can do it.

Here is something that will help you; the LinkedIn mobile app. Approximately 60% of LinkedIn members use the app. While the features are limited, you will still be able to perform most of the functions I explain below. Use the app while you’re waiting for the train or your child to get out of school or just hanging out in the park.

You’ll go from reacting to engaging

I’m glad you’re reading to this point, after having read the proceeding section. This means you’re serious about LinkedIn engagement. Let’s look at some ways to be present on LinkedIn.* I’ll start with the least amount of effort followed by the most.

Reacting—least amount of effort

If you’re a beginner, reacting to what people share is a good place to start. This will help you with LinkedIn’s algorithm but not as much as what follows. I have a feeling that after only reacting to what people share, you’ll get bored.

1. Reacting with the five icons. You might want to begin with reacting to what people post or share. Reacting means you can Like their content or more. LinkedIn as recently added other types of reactions. They are Celebrate, Love, Insightful, and Curious. I react with Insightful in most cases. I have used Celebrate when a LinkedIn user has received good news. You’ll never catch me Loving what people share.

2. Reading articles and sharing them. This is another way to react which takes little effort if that’s all you do. My advice is to actually read the articles and then share them; not just share your favorite connections’ articles unread. Clearly by reading the articles, you’ll form an opinion of their content.

3. Give someone Kudos. This is as simple as going to someone’s profile, choosing More, and clicking Give Kudos. Then you can choose why the person deserves Kudos. I rarely use this, but you might want to for people who’ve been helpful in your job search.

4. Endorse your connections’ skills. While you’re on someone’s profile, why not endorse them for their skills. The debate here is that you might not have witnessed the person perform said skills. Read their profile carefully to see if they back up their skills. Maybe you’ve seen them share posts and articles on LinkedIn and have determined that they know what they’re talking about.

Engaging—more effort

Now you’ve reached the point where your presence shows more value to your network. You’ve gone beyond simply reacting to a post or article, given Kudos, and endorsing your connections. This is what I call the breakthrough moment where you’re noticed more by your connections, as well as by LinkedIn’s algorithm. Let’s break this down.

1. Comment on other’s posts. Read someone’s post and instead of just clicking Like, Celebrate, or the like; write a thoughtful comment reflecting on what the author wrote. Try to be as positive as you can; however, it’s okay to disagree with someone. For example, I wrote a post about being sold to on LinkedIn. One of my connections opposed my opinion, which I respected. He wrote:

Bob, in my line of business, I am responsible for buying products and services. Therefore, I appreciate when people approach me on LinkedIn with a sales inquiry. I can say, “no” in a respectful manner and in most cases, the person respects my wishes. I enjoyed your post, nonetheless.

2. Write a comment for someone’s article. After reading someone’s article—either published with LinkedIn’s Publisher or linked to their blog—you have the option to share it with your connections or directly comment on it. Do both. Of course you can react to it, as well. After reading an article titled Five Steps to A Winning CV Structure, I wrote:

Andrew, I agree with so much of your article. I really try to drive home with my clients the importance of keeping the CV structuring their roles for ease of reading. I’m glad you mentioned this because it is important, especially if someone is reading a ton of resumes. Another point you make which resonates with me is keeping it brief. I can’t stand reading paragraphs that at 10-lines long. Three lines, four at most, are my idea of a good paragraph length.

Note: Be sure to tag the author with @Andrew Fennell; he’ll be notified that you commented on his article.

3. Write your own post sharing your expertise. This, for some, is difficult because they feel unsure of their writing or believe they’re not worthy of sharing their thoughts. This second point, I find, applies to job seekers who see their unemployment as a scourge. One of my clients, a director of communications, once told me that because he’s out of work, he doesn’t have the right to share a post. Nonsense.

I don’t care if you’re unemployed; you’re still an expert in your field. You wrote whitepapers, proposals, press releases, web content, etc. up to three months ago. You still have the ability to write relevant content for your network.

4. Create a video. I’ll admit that this is not in my comfort zone. Some people excel at this, while others make it painful to watch. I feel that I fall in the later category. So I’ll leave this up to you. Some believe the LinkedIn algorithm ranks videos higher than other forms of content. If this is true, it’s probably because LinkedIn wants to encourage people to share more video.

On the flip side you might feel more comfortable producing video because you have confidence in your ability to speak versus writing. The easiest way to create video is by using your phone, where the segment will be stored. Then you can upload it directly to LinkedIn. Like Facebook, LinkedIn has a live version of video production; but you better be able to do it right the first time.

You’ll rinse and repeat

As I mentioned earlier in this article, dedication is required if you want to successfully create a presence on LinkedIn. Engaging with your network once a week will not accomplish this. As your coach, I expect you to share a post at least four times a week. If writing articles is your thing, shoot for one a month and gradually increase that number to twice a month. I personally attempt writing a new article once a week, but you don’t have to follow my lead.

Consistency is key. You won’t appear on your connections’ and  hiring authorities’ radar unless you are seen. Are recruiters paying attention? Sure they are. Your posts might not be directly shared with them, but they’ll be notified of likes, comments, and shared from their first degree connections.

I’ve given you a few ideas on how to react and graduate to engaging on LinkedIn. My colleague, Hannah Morgan, provides 24 ideas of the actions you can take on LinkedIn.* Take a look at her infographic (something else you can share or create for LinkedIn). This will give you some ideas that you might implement in your communications with your network.

24 Ideas Share On LinkedIn

This post originally appeared on Social-Hire.com

Photo: Flickr, Stein Liland