Tag Archives: LinkedIn

The (now) 50 most important words on your LinkedIn profile

By now I’m sure you’ve noticed that the new LinkedIn profile Summary has been dramatically altered. You’ve noticed that it no longer has a section header and that it is included in the Snapshot area, where only three lines are displayed—or approximately 50* words. To see your whole Summary, visitors will have to click “See More.”

50

What you might not know is that you must revise your Summary, at least the first 50 words or so. And you should do this quickly. Furthermore, you might want to develop a branding statement that grabs the readers’ attention with those 50 words.

Previously approximately 39 words were visible to your visitors, so this is progress.

The reality is that your Summary is not the one you wrote a year, two years, or three years ago. The folks at LinkedIn have sent a clear message that its new, slimmed down profile has no room for the expanded Summary of old. Too bad.

With the former expanded Summary, your value statement/s could be seen at a quick glance, particularly if they were placed within a HIGHLIGHTS section; or if you set them apart with “THE VALUE I DELIVER.” Your value statements could be placed anywhere in your Summary.

What if busy hiring authorities only read those three revealing lines of 50 words to decide if they’d read the rest of your profile? It’s live or die then. Some hiring authorities have indicated that the profile Summary is something they’ll return to. Why not entice them to click “See more”?

Writing an eye-catching opener

To see what I mean, here are some eye-catching openers from my LinkedIn connections.

Take the direct approach with your call to action. Bobbie Foedisch lets her visitors know how to contact her right off the bat and follows with a branding statement, telling visitors that CCI drives business results.

✉bobbie.raffetto@trinet.com ➡ https://ptdrv.linkedin.com/4wifrr8 ☎(610) 457-2561 ➡https://calendly.com/BobbieRaffetto-Foedisch Life Sciences benefit from an HR solution that supports innovation. TriNet Life Sciences reduces the time you spend on HR issues, so you can focus on achievin

There’s no hiding her contact information; she wants to be contacted and is making it easy to do so. Perhaps job seekers should take the same approach. Another thing I like about her opening are the colorful icons, which say something about her character.


Talk about your industry. A former client of mine, Gerald Schmidt, begins his Summary with a statement of how new technologies are relevant to product development, and that he’s a player in this arena.

New technologies have the power to transform a business, especially when brought to market in the form of new products and services. That is what I enjoy doing. Advanced materials and processes can form the basis for a product portfolio that will generate repeat revenues for years to come – if a compa

Read the rest of his profile to see his major accomplishments. They’ll blow you away.


Show you can help. Sarah Elkins is a storyteller coach who has a strong passion for helping people gain success through telling their stories.

Improve Relationships Through Storytelling <> Experiential Workshops, Keynotes <> No Longer Virtual Creator and Chief Storymaker <> Podcast Host: Your Stories Don’t Define You <> Gallup Certified Strengths Coach When we create an environment that encourages and inspires authentic connection, p

This is a clear statement about the services Sarah provides for helping people tell their stories.


Say it with confidence. Laura Smith-Proulx is an executive resume writer who makes a very strong opening statement.

Executive Resume Writer for C-Suite, Board, & Rising Leaders ● Gain a Powerful, Competitive Edge With a Razor-Sharp Message of ROI. ● As a former recruiter and the #1 US TORI Award-Winning Executive Resume Writer), I work directly with you to get RESULTS, differentiating you in a competitive job market.

Laura’s goes on to tout her achievements. She is one who believes that achievements should be stated up front. I agree.


Use humor. Sell pens to sharks? This is how Donna Serdula explains the difficulty of trying to sell oneself. A little bit of humor can grab a viewer’s attention.

➡ It doesn’t matter who you are or what you do, it’s not easy to write about yourself. You can manage complex projects, sell pens to sharks, or lead exceptional teams… but sell yourself? That’s HARD! Besides,do you even have the time (or desire) to write your LinkedIn profile yourself? You know this: People are

Donna’s statement rings true for many job seekers and salespeople. Her opening makes people want to click “See more.”


Start with your story. Mario M. Martinez is a CEO and founder of Vengreso who had a dream. His dream came true, and he wants to help you succeed.

I had a dream. That dream came true on June 20, 2017, when I announced a merger of the world’s top Digital Selling minds now under one brand. Vengreso is committed to one thing – your sales success! As a former VP of Sales, now a Speaker & Digital Sales Evangelist, I am #SalesObsessed! I’ve spent 82 cons

I like Mario’s message of meeting a goal and dreaming big.


Start with a quote. Brian Ahearn, Chief Influence Officer, let’s Robert B. Cialdini, PhD speak for him. This is a very effective way of demonstrating his value.

“You hit it out of the park! The last time I’ve seen such high marks was when we had Colin Powell as our keynote a few years ago.” – Jim Hackbarth, President & CEO, Assurex Global “When Brian Ahearn speaks, people listen. That’s because he knows his material thoroughly, and he knows how to present it supe..

I tell my clients that others’ words can speak louder than theirs. Brian starts with a bang to draw viewers’ attention to his Summary.


Have a strong branding statement like Michael Spence. There’s a lot of strength behind Michael’s 26-word opening statement.

Exec’s, Boards, and IT departments work with me to improve operational excellence and be known as forward thinking business leaders. We infuse transformative technology into your business so you can achieve more. If you want the benefits of tech and peace of mind of security, with the best TCO…let’s ta

I read the rest of his Summary and was impressed with the statement: “My teaching roots proved to be a great tool, equipping me to train and boost the intellectual capital, skill development, and performance of others. ”


The situation is more dire on your smart phone

The bigger challenge is writing a Summary opener for LinkedIn’s app. First of all, visitors only see approximately 10 words. And secondly, they have to know to tap on these words to open your Summary.

So now LinkedIn users have to ask themselves, is the Summary on their computer adequate for their smart phone app? Give it a spin to find out.


*How I came up with the number 50 words

My Summary opener contains 47 words. I’m sure the ones I included above contain more or less than 47 words.

I empower job seekers to land rewarding careers by ◆ delivering today’s job-search strategies in group and individual settings ◆ training job seekers to strengthen their LinkedIn strategy and profile ◆ writing popular articles that educate job seekers on the job search and LinkedIn. If you’re unemployed, you do

When I wrote my 47-word opener, as soon as LinkedIn truncated the Summary, I thought about my contribution to what I do. Although I couldn’t quantify my results with job placement numbers, I tried to think of the most powerful verb I could, “empower.”

If you want to learn more about LinkedIn, visit this compilation of LinkedIn posts.

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No One

I’ve been ripping through Games of Thrones, trying to catch up to season eight. At this point, Arya Stark has manged to get back to Winterfell by concealing her identity at times. She learned how to do this by being trained by Jaqen H’ghar and the Waif.

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When she’s asked who she is, she declares, “No One.”

For those of you who haven’t watched Game of Thrones or have no inclination to do so, let me get to the reason why I’m writing this post.

I received a belligerent Facebook message from a person who wrote, “Hi Bob…..do you even remember me or know who I am?”

To be honest, I don’t remember her. So what I did was look at her Facebook page to see if there were any photos of her. An image of a woman holding a baseball bat with a Bruins’ logo in the background is her photo.

There were pictures of many people young and old, but nothing clearly indicating her countenance.

Then I looked her up on LinkedIn, and guess what. Right, no photo on her profile.

Don’t remember her.

This account of mine might seem insignificant. And really I’m not rattled by it. However, it goes to show you that if you’re on social media and have no photo of yourself, you’re No One.


Here’s one thing to consider if you’re No One, you will not be trusted, liked, or remembered by LinkedIn members, including recruiters and other hiring authorities.

Photo: Flickr, loganathan kutty

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College students, 7 steps you need to take to be successful on LinkedIn

I believe that colleges should be teaching courses on LinkedIn and make them mandatory…for every student. Although this might seem extreme, the fact remains that increasingly more employers are using LinkedIn to search for talent.

UMass

Some sources like Jobvite.com estimate as high as 94% of recruiters search for and contact employers by using LinkedIn. To some recruiters, LinkedIn is their main tool for sourcing job candidates.

For two years I’ve been trying to impress upon my college-age daughter that she should take advantage of LinkedIn, especially at her young age when she can get on the bottom floor.

If you’re a college student, you should be building you network before you need it. This will take time, but you’ll realize the advantages your generation has over job seekers who are scrambling to join or strengthen their LinkedIn strategy.

As a college student, you can join the party early, but you’ll have to do the following to be successful:

1. Learn about LinkedIn. Learning about LinkedIn will give you a huge advantage over people already in the workforce. What has taken years for workers of all ages, including myself, you can get a head start on the learning process.

The purpose of LinkedIn is the first topic that should be covered. LinkedIn isn’t only an online Rolodex; it’s the best way to network online, a great source of relevant information, a way to build your brand, and most importantly how hiring authorities can find you.

2. Begin constructing your profile. Now, if you’re thinking you’re too young; keep in mind you need to produce a résumé for when you enter the labor market. This is just a start, but with guidance you can do it correctly.

A former friend of my daughter began constructing his profile after his senior year of high school, and it was pretty good for a graduating high school senior. Granted he didn’t have a lot of accomplishments to tout, but he made the best of what he had.

I wouldn’t expect you to have a profile made for prime time. You have accomplishments to accumulate; recruiters realize your career is in its infancy.

3. Develop a quality network. This network will consist first of peers in your discipline, college professors, colleagues of your parents, and like-minded students at other schools. It’s just the beginning.

My daughter is considering becoming a nurse. I’ve suggested she talk with nurses I know. And while she’s at it, connect with unfamiliar nurses on LinkedIn. “Won’t that be creepy,” she complains. No, this shows initiative.

4. Connect with alumni. This is a treasure trove for college students. Alumni are currently employed and want to pay back the school that played a part in shaping their lives. Yes, alumni are complete strangers, but the goal is to turn strangers into networking contacts.

You and my daughter need to get outside of your comfort zone and reach out to your alumni if you’re really interested in achieving success. It’s that simple. Read this article: Use See Alumni to connect with your alumni with 3 easy steps.

5. Start their research earlier. Astute college students will use LinkedIn’s Companies feature to follow target companies. When they graduate, they’ll have more knowledge of these companies than their classmates.

Further, they can identify top players in their industry. It is highly likely a college student won’t have a first or second degree connection at a company or organization; so an introduction or bold connection request will be required.

6. Start engaging with their connections. This might seem scary for some college students, but they can start slowly and build up their engagement to the point where they’re sharing articles, commenting on the, and even writing their own posts.

College students, like my daughter, have to realize that what they’re learning in school can be of interest and value to their peers, or tribe. The posts they write will impress recruiters if not for the fact that they’re taking to bold step of sharing them.

7. Building their brand early. If the foundation of your brand is your reputation, your years in college is the best time to establish a solid reputation. This is the time for you to repair your reputation.

Keep in mind that branding also means being consistent in presenting your value to future employers. Be all in when you decide to create your LinkedIn profile, build a focused network, and engage with your connections. If your connections aren’t as dedicated as you, weed them out.


You might be thinking making it mandatory for college students to take a course on LinkedIn, regardless of their major. extreme; but consider the advantages of learning about this premier networking application early in their lives. It’s hard to argue against this idea.

Photo: Flickr, Chris.OKeefe

Don’t hide from hiring authorities on LinkedIn: 4 areas to list your contact info

Many of my clients don’t give enough thought to helping hiring authorities find them on LinkedIn. What I mean by this is that they don’t list their contact info on their profile. Essentially, they’re hiding from the very people who could be instrumental in them landing a job.

Hiding

Perhaps the word “hiding” is too strong. Hiring authorities (recruiters, hiring managers, HR) could use Inmail to contact them through LinkedIn, but that takes additional time. Further, some candidates don’t check their LinkedIn account on a regular basis.

If you’re in the hunt for employment, at the very least list your email address on your profile. Even better would be to include your phone number, as it would speed up the process. List your cell, not your landline. This is because hiring authorities frequently text job candidates.

The bottom line is that hiring authorities don’t have time to look around for your contact information.

Picture this: a recruiter needs to fill a software engineer position and she comes across your profile. You’re a slam dunk, but she can’t find any contact info. No email address. No phone number. Nothing. She’s on to the next candidate.

Reasons why job seekers don’t list their contact info

Here are some reasons my clients have given me for not including their contact information on their profile.

It never occurred to them

I understand LinkedIn is new to you. You’re trying to craft the best profile you can. Every ounce of your energy has gone into writing the content of your profile. But you didn’t considered how important it is to let hiring authorities find you easily. Now you know.

They don’t want spam

One of my clients told me he’s tired of getting emails for insurance sales positions. To this, I told him I felt sorry for the unwanted emails. I followed by telling him it’s better than not getting any emails at all. It only takes the right contact.

Further, I told him that if he doesn’t want emails for sales position, remove any hint of sales he has on his profile. Hiring authorities looking for candidates for insurance sales positions will search for “sales” when doing their search. My client saw it my way.

They don’t know where and how to list your contact info

In my LinkedIn Unleashed workshop, the majority of my attendees don’t know where and how they should list their contact info. This leads me to the next part of this article.

Where to list your contact info on your profile

The answer to where you list your contact info is anywhere you can. There are four obvious places to list your contact info in order of least to most important.

4. Experience

You may be wondering where you could insert your contact info in the Experience section of your profile. One obvious reason for doing this is if you have a side hustle while your looking for work—or even while you’re working—and you want people to contact you.

Serious entrepreneurs will also include their telephone number. If you’re not squeamish about receiving phone calls from strangers at all times of the day, include your phone number. However, I respect people who want to communicate by email alone.

3. Headline

This is my third choice of where to list your contact info, because I prefer to see people sell themselves with keywords or a sharp branding statement. Remember that you only have 120 characters with which to work. However, this will certainly grab the attention of a recruiter.

2. See Contact Info section

You might think this would be the best place to list your contact info, but I’ve found that few people even know about this gem of a place to list their contact and other info. It goes to reason that some hiring authorities don’t know about it, as well.

Below is where your See contact info resides on your profile.

Contact Info

LinkedIn provides fields for your phone number and email address. Smart job seekers will fill in both. It also provides a field for your address. Take this to mean an additional email address, not your home address.

Bellow is my expanded See Contact Info. You should fill out the boxed-out fields.

See contact info

Note: You can show your email address to 1) Only visible to me, 2) 1st degree connections, 3) 1st and 2nd degree connections, and 4) everyone on LinkedIn (highly suggested). You set this up in Settings and Privacy under Who can see your email address.

1. Summary

This is the the best place to list your contact info. My connection, Sarah Johnston—a former recruiter and now a successful job coach—advises job seekers to include their contact info in the Summary of your profile. She also says job seekers should include their telephone number.

Watch Sarah’s excellent video on the topic of listing contact info on your profile.

To make the ultimate impact, list your info on the first line of your Summary. Keep in mind that LinkedIn only shows the first three lines of your Summary. When placed there, your contact info won’t go missed.

A former client of mine and now a salesperson, Hilary Jean Collmer, follows this rule of thought with her Summary. She really wants to be found.

To reach me. hcollmer@accent-technologies.com. (O) : 321-751-7656 (C) : 617-877-2608. As a lifelong athlete I have learned to be competitive within myself. This is the reason I have succeeded in my sales career. Like my fitness training I persist and never give up. Relentless and persistent until I land the sale.


To really be found take it two steps further

I’ve written about how you are most likely to be found when you complete three components of your LinkedIn campaign: 1) optimize your profile, 2) create a focused network, and 3) engage with your connections. Please read this article to learn more: 3 ways job seekers can get found on LinkedIn

Photo: Flickr, http://underclassrising.net/

One area on your LinkedIn profile you may not be not aware of

And probably should.

While doing a LinkedIn critique with a client, I asked him if he’s taking advantage of his See contact info area. His reaction was typical. He didn’t know it existed. Sadly, he’s not atypical of most LinkedIn users.

Hiding Place

My reason for this assertion is because when I ask my workshop attendees if they know about their See contact info area is, their reaction is the same as my client’s. They have no clue.

If you aren’t aware of See contact info, you’re missing out on information you can provide for your visitors.

Where is See contact info?

Herein lies the problem; many LinkedIn users don’t know where this area on the LinkedIn profile is. Perhaps this is because of the location, where it’s mixed in with current employment, most recent education, and number of connections. (See below for where it’s located in the Snapshot area.)

See contact info

It’s unfortunate that many LinkedIn users don’t know where See contact info is located, as there is important information that can be discovered in this area, not least of which is a user’s email address. To add value to this area on your profile, read below.

Information you can provide in See contact info?

LinkedIn profile URL

At the bare minimum your LinkedIn public profile URL is revealed. Here’s where visitors can see if your URL has been customized (there are no numbers or letters after your name). Make sure it’s customized by going to Edit public profile & URL (top right-hand corner of your profile) select Public URL and type only your name into the field.

When I see a public profile URL that is customized, I know the LinkedIn user understands it makes them look more savvy with LinkedIn. Only when it’s customized should it be included on your resume, personal business cards, professional networking profile, and other job-search documents.

Email address

You have the option of allowing all LinkedIn users to see your email address, first degree connections, first and second degree connections, or only you. If you want recruiters and other hiring authorities to contact you, allow everyone to see your email address.

To set your email view, go to Settings & Privacy and select Who can see your email address.

Websites (three)

I provide websites for my blog; book; and since there’s no designated space for Facebook, my Facebook page. If you have a company website, a website for your job search, or want to draw visitors to a page on your former/ current employer’s site, this is a great place to do it.

Links to websites can go a long way toward branding you, especially if you’re in an artistic industry and want recruiters to see your online portfolio. You can also provide links in your rich media areas, but why not cover all your bases?

See contact info Bob

Phone

Not many job seekers list their telephone number, but the smart ones do because it’s easier for recruiters to call or text them. I tell my clients it’s their prerogative, and secretly think I wouldn’t do it. However, if I were job searching, I’d follow my own advice.

If you own a business or have a side hustle, you should list your phone number. Some people prefer immediate satisfaction. You don’t want to miss that phone call that could be a potential client.

Address

Do not. I repeat, do not list your home address. I don’t know what LinkedIn was thinking when it created this field. I, for one, don’t want people to know where I live, but that’s just me.

This is where you should list a second email address. Perhaps you want only your first degree connections to be privy to your primary email address, but will allow everyone to see a different email address. It could be a business email address, separating pleasure from business.

Twitter

Some of my connections have a larger presence on Twitter. It’s their platform of choice. While others are more present on Facebook, Instagram, etc. If you’re on Twitter, you should include your handle. I’m on Twitter but don’t use it as effectively as I do LinkedIn. I guess I could say, “I don’t get it.”

An important reason for including your Twitter handle would be if you want what you post on LinkedIn to also be tweeted on Twitter. Another reason for including your handle is so visitors to your profile can follow you on Twitter.

You have the ability to include more than one Twitter handle. To set your Twitter accounts, you’ll need to do this in Privacy & Settings.

Not enough

As I say, many LinkedIn members are not aware of the See contact info area. How then do you make sure they see your contact information, or at least some of it? One of my valued colleagues and executive resume writer, Laura Smith-Proulx, says it nicely:

“The See contact Info area does seem neglected by many people who might otherwise welcome a recruiter’s call. I hope your post convinces them to include more information. I also advocate putting at least an email address in the Summary at the end, which is designed to make the recruiter’s job easier and build more Connections.”

Yes, include your call to action in your Summary. I often see my clients fail to do this. Often many of them didn’t think of it, or in some rare instances they don’t want to reveal this personal information. This, according to Laura, makes it more difficult for recruiters to find you. Perhaps they’ll simply give up.


As you can see, there’s a great deal of information in See contact info. At the very least LinkedIn users should include a customized LinkedIn public profile URL and an email address visible to everyone. Going beyond this with websites and a Twitter handle helps in your branding.

Two sources of information I didn’t mention above are Instant messenger (three) and Birthday. The reason for this is IM is not used often, and I’m not a fan of giving out my birthday.

Photo: Flickr, irving robledo

3 reasons to properly endorse someone for the skills on their LinkedIn profile

How do most LinkedIn members endorse others for their skills? They click on the visible top three (like below) and leave it at that. Don’t be that person! Instead, click Show More, which expands a user’s skills list, so you can endorse them for other skills.

Kevins Skills

LinkedIn is trying to make endorsing skills more valid by asking you to choose how strong the the people you’re endorsing are with their skills (seen below). The choices are Good, Very Good, or Highly Skilled. Further, LinkedIn tells you that your choice won’t be made public to who you endorse. How much this will effect LinkedIn users SEO isn’t known for sure.

KevinsEndorsements

Then LinkedIn asks you to select a relationship you and the endorser shared (seen above). You worked directly on the same team or project with the person, managed him, reported directly to him…none of the above. Actually, you don’t have to choose any of these.

Of course there ways to truthfully answer LinkedIn’s inquiries.

You have witnessed the person perform her skills

In this case you can honestly answer the questions LinkedIn asks you in terms of someone’s level of expertise and, of course, your relationship. This is the most valid way to endorse someone for her skills.

For example, I would have no problem endorsing my colleagues for their skills. Not necessarily all skills, but many that I’ve seen them perform. And when I connected with them, the first thing I did was endorse their skills.

Maybe you’ve spoken with her over the phone or met for coffee, and by talking with her you get the impressions she’s the real deal. This isn’t as solid as witnessing her perform, but it comes close, particularly if you’re good at judging character.

His profile clearly demonstrates expertise in his skills

Some profiles are written so well that you feel you know the person as if you met them in person. He promotes himself well in his Summary, demonstrating passion, listing poignant accomplishments, and closes the loop with a call to action.

In his Experience area he hits you over your head with more accomplishments that don’t seem embellished. You dig a little deeper and find that most of his skills have received 99+ endorsements. I know someone in the 99+ club who has almost 900 endorsements for one skill.

Caveat: endorsements can, and often are, tit for tat. I spoke to the person who accumulated 99+ endorsements for each skill–rightfully so–who told me he just has a lot of friends. Which is true, he runs a networking group for business people.

Someone has referred you to the person or spoken very highly of her

Generally people won’t refer you to a person unless they know her well and can vouch for her skills. The risk of doing this is tarnishing their reputation, something no one  wants to do.

Similar to the reason number two, you read the recommendations on her profile and get the sense that those who wrote the recommendations were sincere and truthful. There is no fluff in them and the accomplishments are precise.

Caveat: recommendations can also be tit for tat. In the day when only recommendations existed as a way to award LinkedIn users for their greatness, we often saw someone write a recommendation for someone, which was immediately reciprocated.


In order to give endorsements credence, You should use these three ways of endorsing someone. It is safe to say that endorsing someone who lives across the world, if not the country is contributing to Endorsements’ poor reputation.

Reflect before slapping your LinkedIn profile together

I’m sure you’ve read many articles on writing your LinkedIn profile. And I’m sure you know how important your profile is to your LinkedIn campaign. This is why it’s important to not simply slap our profile together and hope for the best.

linkedin-alone

Your profile is important but it’s not the only piece of the proverbial puzzle. Read the series beginning with The ultimate LinkedIn guide, part 1: how to optimize your LinkedIn profile to learn how to create and effective LinkedIn campaign.

This post focuses on the profile alone, and more specifically how you need to reflect before you begin writing it, or even if you’ve already written it. Here are some important considerations:

How do you want to brand yourself?

The first consideration, how you want to brand yourself, requires a great deal of reflection in itself. First you have to decide if what you’re doing is what you want to continue doing, or if you want to go in a different direction.

If you want to continue on the same path, you’ll have to think about how you can strengthen your message. While it may be strong on your résumé, the LinkedIn profile gives you more leeway for expressing the value you will provide to the employer. Think Headline and Summary as the most obvious places where you can accomplish this.

But also consider other sections on your profile that aren’t typically on your résumé, namely Skills & Endorsements, Volunteer, expanded Experience, and Recommendations.

Some of my clients want to change their career and ask me if they should create two profiles. First of all, I tell them, this violates LinkedIn’s policy. But more to the point, it would be a royal pain in the ass.

My advice is to express their transferable areas of expertise in their Headline, tell their story in the Summary, and prioritize statements throughout their profile.

reflecting

Your LinkedIn profile is not your résumé

I tell my clients that initially they can copy and paste their résumé content to their profile, but then they need to personalize their profile. Make it a personal résumé, an online marketing document. This will take a great deal of reflection.

However, your profile shouldn’t confuse hiring authorities as to what you do. For example, you don’t want to brand yourself—on your résumé—as a marketing specialist, but emphasize to a greater extent—on your profile—your expertise as a web designer. This will definitely confuse hiring authorities.

If you’re in job-search mode, you want the two to be similar, yet not identical. In other words don’t regurgitate what you have on your résumé. However, if you’re gainfully employed and want to convey the message that you are promoting a side hustle, you have more flexibility.

Which parts of your profile will brand you?

The answer is every part of your LinkedIn profile brands you, beginning with your background image and ending with your interests. Yes, even your background image can brand you. Didn’t think about this, did you? Again, this will require reflection.

Here are some of the profile sections that you also need to reflect upon:

  1. Headline
  2. Photo
  3. Summary
  4. Articles/activities
  5. Experience
  6. Education
  7. Volunteer experience
  8. Skills & endorsements

Speaking to your Summary, reflect on how you want to tell your story. Of all the major sections on your profile, this is blatantly different from your résumé. You’ll write it in first-person point of view, talk about your passion or knowledge of your industry, include some accomplishments, and a call to action, e.g., your email address.

Who is your audience?

Your audience is your intended industry. You will deliver a different message if you’re changing careers; but if you want to continue doing what you’ve done, you’re speaking to the same audience. Therefore, you must optimize your profile with industry keywords.

The narrative you use to address your audience will take some reflection. I’ve mentioned your Summary as a great section to speak to your audience, to tell your story. Your job scope in your Experience section is another area where you can express your message. Here’s how I talk to my audience:

I’m more than a workshop facilitator & designer; I’m a career and LinkedIn strategist who constantly thinks of ways to better market my customers in their job search. Through disseminating trending job-search strategies, I increase our customers’ chances of finding jobs.

Knowing your audience takes a great deal of reflection. Obviously, from my example, I’m addressing job seekers in a personal manner.


Reflecting on your LinkedIn profile is no easy task. I see the cogs working in my clients head when I ask them to consider the aforementioned aspect of their LinkedIn profile. Whether you are starting your LinkedIn profile or revising an existing one, it definitely will require reflection.

Photo: Flickr, daysmoveeasy