I’ve been invited to speak at a networking event about LinkedIn, where many of the participants are nonbelievers of this great online networking application. My initial reaction when I was asked to speak to the naysayers is to tell them that LinkedIn isn’t for everyone, but that would be the easy way out.
Given that more than 95% of recruiters/hiring managers use LinkedIn to find talent, a job seeker would be nuts not to be on LinkedIn and using it aggressively to look for employment. And this is what I need to convey to a room of people, some of whom will be shaking their heads.
While it is true that some of the attendees maybe beyond help, below are some excuses I plan to meet head on.
I don’t have time to create a profile
This is a common complaint; however, the prospect of creating a profile should not break their will. Copy and paste their résumé to their profile and go from there.
In a post I wrote about the five ways, each, to brand yourself with your résumé and profile, I make the distinctions between the résumé and profile. Keep in mind that your profile is a networking document.
I won’t have time to Update once a week
Quite honestly, posting an update once a week is not that hard to do. It’s as simple as commenting on a topic, attaching an article, posting a great quote, letting people know what they’re up to, etc.
To illustrate this, I posted a couple of updates in my LinkedIn workshop, all within one minute. Read 11 reasons why I update so often on LinkedIn.
I don’t think people in my occupation use LinkedIn
This is a valued point. Some occupations, namely the trades, don’t use LinkedIn to network as much as others. This is a tough mindset to break, albeit a faulty one.
I’ll tell these fine folks attending the networking event to be ground breakers, and point out there was a time when career development was not a big player on LinkedIn. Now look at us.
There’s no way I can get 50 connections
Hogwash. LinkedIn allows users to download contacts from their e-mail account from the very beginning of registering for membership.
One just has to select the members they want to invite and soon acceptances and invites will come their way. Someone has to initiate contact; it might as well be them.
Note: I do not advise this way to make connections; got to their profiles and send a personalized invite after selecting connect.
I’m too young or too old
This is my favorite excuse to squash like a fly. When you’re young is the best time to start on LinkedIn. LinkedIn will most likely not offer you immediate gratification, but your initial investment will lead to a lifelong pursuit of networking.
As far as you older attendees, I didn’t start using LinkedIn until I was in my mid-forties, and in a short period of time I’ve become well versed in the online application. Today’s forties is yesterday’s thirties.
There are some excuses that will be are hard to counter, such as:
1) I’m just curious; someone told me I’m guaranteed to get a job using LinkedIn.
2) I’m computer illiterate.
3) I’m afraid of putting information about myself on the Internet.
No one can offer the solution to every excuse, but the five listed above will be a breeze to counter. If you have another excuse, or two, let me know. I’ll add it to the list.
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