By Bob McIntosh
Raise your hand if you visit a LinkedIn user’s profile and get as far as the Recommendations section. Don’t feel guilty if you don’t. Rarely do most LinkedIn members travel that far down another member’s LinkedIn profile. I usually don’t.
Now raise your hand if you feel the recommendations you proudly tout on your profile are helpful or essential to your business. I don’t blame you if this request gives you pause. After all, the Recommendations section is anchored in the basement of your profile. It’s likely that even you have forgotten about this section. We tend to forget what we don’t see.
There was a time when Recommendations was one of the most valued sections on the profile. That time was so long ago that I can’t remember when this was the case. My LinkedIn historian, Kevin Turner, reminded me of when Recommendations were banished to the cellar of our profile, and we lost our ability to move all our sections about:
“Recommendations were banished to the bottom of the profile around 04.07.2018 when the New Look was established. Around ~03.2017 we lost the ability to reorder, having the corresponding [recommendations] under each job, and the ability to pull it to the top of the profile.”
I believe there is a segment of the LinkedIn community who still believes in the value of Recommendations, particularly business folks who use them as testimonials. I recall some of my connections who would move their recommendations to below Summary—as it was called then—to highlight the excellent services they provided.
But I also believe recommendations on a job seeker’s profile is also of great benefit. Think about how some hiring authorities might be more interested in a candidate’s recommendations and not so interested in their skills and endorsements. Reading some stellar recommendations could lead to a telephone call and subsequent conversations.
So, how do you direct visitors to your Recommendations section? I put forth three solutions.
First solution: mention Recommendations in your About section
Given that your About section draws the attention of visitors, doesn’t it make sense to point your audience to Recommendations within this section? Unfortunately, we don’t yet have the ability to post links to Recommendations—similar to the links to our Current Employer and Education—so words will have to do.
Matt Warzel has this simple statement in his About section: “I’ve earned 740+ LinkedIn recommendations.”
Or you might want to give your visitors a taste of your recommendations by including a few excerpts from them. This is how I do it:
𝗪𝗛𝗔𝗧 𝗠𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 (𝗘𝗫𝗖𝗘𝗥𝗣𝗧𝗦 𝗙𝗥𝗢𝗠 MY 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦)
“Bob’s expertise regarding LinkedIn is second to none. He is always looking for ways to leverage the platform for the benefit of his clients and his approachable style makes it easy to work with him and understand what he is saying.”
“Bob is the real deal. With his consistently published articles, super actionable tips and daily dose of inspiration here on LinkedIn, Bob is really the King of all Things Career Related. He made an appearance on my weekly live broadcast a few months ago, and the audience loved him. No surprise why.”
There are two other excerpts from some of my recommendations I list in About . Following the excerpts, I direct visitors to my Recommendations section by writing: “⬇️ 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐬𝐞𝐞𝐢𝐧𝐠 𝐦𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬? 𝐒𝐜𝐫𝐨𝐥𝐥 𝐭𝐨 𝐭𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐨𝐟 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 ⬇️”
Second solution: point visitors to your recommendations in Experience
If you want to include excerpts from your current or previous positions, they’ll make a splash as worthy accomplishments. As I tell my clients, “What others say about you weighs heavier than what you say about yourself.”
“Susan took our marketing department to greater heights with her advanced knowledge of product marketing. She and her team increased revenue over the course of 10 years to the tune of $400 million dollars.“
You can point your visitors to your Recommendations section in the same manner you use in About. Susan’s excerpt can be followed with: “To read additional testimonials, visit my Recommendations section.” Again, it would be nice to have a link bringing your visitors to recommendations.
Third solution: point people to your recommendations in Volunteer Experience
By this point, your visitors have traversed a great distance on your profile, but why not direct them here as well? I will read a person’s Volunteer Experience section if I want to know more about the work they’ve done. And yes, volunteer work is experience.
Again, the process is the same as it is in your About and Experience sections. Take another example of someone who has volunteered to perform duties for his alma mater:
“Jason put in endless hours developing the University of Massachusetts license plate initiative which has exceeded expectations by 30,000 participants. There are hundreds of thousands of cars donning UMass license plates. This is special.”
Jason writes: “To the full recommendation from the director of Alumni, scroll down to my Recommendation section. Can a say it again? It would be nice to have a link to Recommendations.
It’s unfortunate that you can’t move your Recommendations section to the top of your profile — like you could on your resume—or LinkedIn doesn’t allow you to link to it. For some people like Matt Warzel, he displays hundreds of recommendations to prove his work. I wonder if he would want to reorder his Recommendations section.
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