This article is based on a poll I conducted yesterday. Some of the excellent comments are at the end of the article.
Many of my clients don’t give enough thought to helping hiring authorities find them on LinkedIn. What I mean by this is that they don’t list their contact info on their profile. Essentially, they’re hiding from the very people who could be instrumental in them landing a job.
Perhaps the word “hiding” is too strong. Hiring authorities (recruiters, hiring managers, HR) could use Inmail to contact them through LinkedIn, but that takes additional time. Further, some candidates don’t check their LinkedIn account on a regular basis.
If you’re in the hunt for employment, at the very least list your email address on your profile. Even better would be to include your phone number, as it would speed up the process. List your cell, not your landline. This is because hiring authorities frequently text job candidates.
The bottom line is that hiring authorities don’t have time to look around for your contact information.
Picture this: a recruiter needs to fill a software engineer position and she comes across your profile. You’re a slam dunk, but she can’t find any contact info. No email address. No phone number. Nothing. She’s on to the next candidate.
Reasons why job seekers don’t list their contact info
Here are some reasons my clients have given me for not including their contact information on their profile.
It never occurred to them
I understand LinkedIn is new to you. You’re trying to craft the best profile you can. Every ounce of your energy has gone into writing the content of your profile. But you didn’t considered how important it is to let hiring authorities find you easily. Now you know.
They don’t want spam
One of my clients told me he’s tired of getting emails for insurance sales positions. To this, I told him I felt sorry that he was receiving unwanted emails. I followed by telling him it was better than not getting any emails at all. It only takes the right contact.
Further, I told him that if he doesn’t want emails for sales position, remove any hint of sales he has on his profile. Hiring authorities looking for candidates for insurance sales positions will search for “sales” when doing their search. My client saw it my way.
They don’t know where and how to list your contact info
In my LinkedIn Unleashed webinar, the majority of my attendees don’t know where and how they should list their contact info. This leads me to the next part of this article.
Where to list your contact info on your profile
The answer to where you list your contact info is anywhere you can. There are four obvious places to list your contact info in order of least to most important.
You may be wondering where you could insert your contact info in the Experience section of your profile. One obvious reason for doing this is if you have a side hustle while your looking for work—or even while you’re working—and you want people to contact you.
Serious entrepreneurs will also include their telephone number. If you’re not squeamish about receiving phone calls from strangers at all times of the day, include your phone number. However, I respect people who want to communicate by email alone.
This is my third choice of where to list your contact info, because I prefer to see people sell themselves with keywords or a sharp branding statement. Remember that you only have 220 characters with which to work. However, this will certainly grab the attention of a recruiter.
2. Contact Info section
You might think this would be the best place to list your contact info, but I’ve found that few people even know about this gem of a place to list their contact and other info. It goes to reason that some hiring authorities don’t know about it, as well.
Below is where your Contact info resides on your profile.
LinkedIn provides fields for your phone number and email address. Smart job seekers will fill in both. It also provides a field for your address. Take this to mean an additional email address, not your home address.
Bellow is my expanded Contact Info. You should fill out the boxed-out fields.
Note: You can show your email address to 1) Only visible to me, 2) 1st degree connections, 3) 1st and 2nd degree connections, and 4) everyone on LinkedIn (highly suggested). You set this up in Settings and Privacy under Who can see your email address.
This is the the best place to list your contact info. My connection, Sarah Johnston—a former recruiter and now a successful job coach—advises job seekers to include their contact info in the About of their profile. She also says job seekers should include their telephone number.
Watch Sarah’s excellent video on the topic of listing contact info on your profile.
To make the ultimate impact, list your info on the first line of your About. Keep in mind that LinkedIn only shows the first three lines of this section. When placed there, your contact info won’t go missed.
A former client of mine and now a salesperson, follows this rule of thought with her About. She really wants to be found and writes:
To reach me: (email address) and (phone numbers). As a lifelong athlete I have learned to be competitive within myself. This is the reason I have succeeded in my sales career. Like my fitness training I persist and never give up. Relentless and persistent until I land the sale.
What other LinkedIn authorities have to say about listing your email address on your profile (in order of commenting)
Wendy Schoen: As a recruiter I find it very difficult to reach candidates sometimes. You MUST have either a personal email or cell phone number in your contact information at all times.
AND this is not just for #jobsearch. EVEN for #businessdevelopment purposes, you need to do this. REMEMBER, people use TEXT messaging ALL the time and you need to know someone’s personal phone number to do that!!!
HOWEVER< I do not think that your email address belongs in your headline. You have too much other information that you want to include there. Of course, I am not one to talk as my contact information is in my banner!
Angela Watts: I must concur with Ed Han and Erica Reckamp about spam concerns. Those stinkers find my contact details even though I only list them in my Contact Info section.
As a recruiter, I tend to reach out to candidates via LinkedIn messages first (if I’ve found them on the platform). I’ve found that my emails often land in spam/junk mail so it tends to be safer to go through messaging. Once we’ve connected and I’m continuing the conversation, however, I do search for their email address on their LI profile. I’ve also looked for this info here when reaching out to colleagues.
Kevin D. Turner: I’m all in on 1, 2, & 4 Bob plus in my Custom [Background photo].
To keep my contact out of the hands of automation scrappers I parse my email as Kevin @ TNTBrandStregist.com (allows a person to copy it, paste it, and remove the spaces) and I set my phone number uniquely as +1-214-724-9111 (which is a math equation not a phone number formatting).
A data scrapping SPAMBot will not see either email or phone number, nor collect it for SPAMMING purposes, and yet a person visiting my profile knows immediately how to get in touch with me. Of course in a graphic you don’t have to takes these precautions because an image is not scrapable anyway.
It’s great to be contactable and SPAM Scrape proof too.
BONUS: Since I require an email address for someone to send me an invite, this tactical technique filters out those who don’t even read my profile..
Kevin D. Turner @ TNT Brand Strategist LLC
Loren Greiff concurs, the price for characters in the headlines is too precious to give up for me BUT have contact area covered, business page and added call to action with email in the FEATURED SECTION!! This could be some fertile ground!
Sonal Bahl states that [Experience] and [Headline] are a bit much, especially the Headline, as it’s precious real estate. About and Contact, for sure. ALSO: the setting should be on which allows ANYONE to see your email address, not just first degree connections.
Ed Han:Technically, you could also include it in posts and articles, making it possible for the highly-motivated/very lucky. This is something that I have done when posting about a position for which I am hiring.
I realize that I erred in my response: I do have mine in the Contact Info. But I don’t make it visible in the other profile elements, as I get quite enough email and there’s a lot of web scraping off LinkedIn.
Adrienne Tom It’s amazing how many profiles I visit that don’t have contact info listed anywhere! Perhaps people are wary of spam?
I see a profile as just a starting point. You want to encourage engagement and follow-up — keeping conversations and opportunities moving forward. Inmails may be limited for some, so email is a great alternative.
Susan P. Joyce: This is SO important! The email address MUST be public (About). My advice: set up and use a permanent NON-WORK email address, your “professional email address.”
Make the address one that will work for you regardless of who you work for, where you live, OR who provides your home internet service:
🔹 Buy your own name as a domain name (annual fee), and then set up the email account using that domain name. Most of the domain registrars, like GoDaddy, provide email service for a low monthly fee. You do not need to build a website, but you can build one if you want to, someday.
🔹 If you attended a college (often, even if you didn’t graduate), the school probably offers an email service like email@example.com. This can be great personal marketing, too.
🔹 Set up a Gmail account (NOT Yahoo or AOL).
❌ DO NOT ADD YOUR BIRTH YEAR TO YOUR EMAIL ADDRESS! ❌
If you must add a number, use your area code or other number that doesn’t look like your birth year.
You can usually forward all messages from the above email accounts to your personal (not work!) email account. Remember, your employer will not be thrilled to learn that a recruiter has emailed you.
Respond from the professional account or the message might not be seen or read.
Karen Tisdell: I think it insane that people don’t list their contact details, hugely missed opportunity because in a time-poor world we want, and are accustomed to, immediacy. To not have contact details in a few places to put up a massive barrier because we are all so distractable. It is like having lots of products on display in your shop window, but no online purchase facility. We may want to do business with you, but not want to connect or book in for a chat via Calendly… An email address opens opportunities!
Brad W. Minton: I think it boils down to context. If I’m a job seeker, I’m putting it everywhere because I don’t want to miss a chance to be contacted. I think for recruiters or coaches the contact or about sections are adequate simply because they do run into the spam issue more often!
Loribeth Pierson: I would say no to the headline Bob McIntosh. I know a lot of people miss out on opportunities when they omit the email address. If you’re looking for a job, make it easy to reach you. You can even get a free google number and list that instead of your personal cell number.
Shelley Piedmont: I have it in #4, #2, and #1. The headline seems a bit much for me, but I can see how it makes people so easy to contact. I once was on a webinar where the topic was how to source candidates. Many recruiters do not have the paid sourcing products offered by LinkedIn. For them, having your contact information easily accessible on your profile is invaluable.
Virginia Franco: I’m all about one-stop shopping — which means making it as easy as possible for a decision-maker to get in touch with you when they visit your profile.
If someone owns their own business, I’ll include the info in About, Experience and Contact section. If they work for a company, usually just the About and Contact section. I’ve hesitated with including in the headline because I want to maximize keyword searchability.
Laura Smith-Proulx: I’m so glad you brought this up, Bob. It’s amazing to see people who would otherwise welcome a new connection or job inquiry – but who never list ANY contact information on their Profiles. I insert email addresses into my clients’ LinkedIn Profiles and recommend adding it in the Contact section. Why not make it easier for a recruiter to reach out or stay in touch?