Tag Archives: linkedin headline

Is your LinkedIn profile Headline memorable? 5 ways to write it

I put a friend to the test by having him tell me what I had just changed in my LinkedIn profile Headline. He couldn’t tell me. Which means he didn’t know what I had for a previous Headline. Which also means it wasn’t memorable.

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This begs the question if the Headline is so important, shouldn’t people remember it? The short answer is they should. A poll I conducted on LinkedIn, in which 1,883 people voted, concluded that the Headline is the most important section, followed by Experience and About.

Much has been written about the Headline. Some have opined on what makes a Headline strong. Others have offered what they consider the Top 10 Headlines, which I believe is subjective. Today I’m going to suggest five ways to approach writing your Headline, none of which are wrong.

1. Keywords only

This is probably the most common way to write a Headline, and it was how I wrote mine back in the day. The purpose for doing this is to attract hiring authorities or business people to your profile when they do a search. It’s widely believed that the Headline is valuable real estate, carrying more weight than all the sections, save for your titles.

You can begin with your title followed by areas of expertise. Or perhaps you want to include multiple titles (guilty). Choosing the latter could spread you a bit thin. I went with titles that describe who I am:

LinkedIn Trainer | Career Coach | Blogger ~ LinkedIn and the Job Search.

Later I added a tagline and some awards when LinkedIn increased the character count from 120 to 220.

Note: I’m a strong believer that indicating you’re looking for work is a waste of space and, more importantly, doesn’t add value to your Headline. LinkedIn has made mentioning this fact unnecessary by giving you the option to wear the banner, “#OPENTOWORK.”

2. Tagline only

Those who feel comfortable being gainfully employed are more likely to write in their Headline a tagline similar to what would be listed on a personal business card. My valued connection, Austin Belcak, goes with a tagline:

I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

This works well for him because his thing is emphasizing that searching online is not the way to go. Rather, one should tap into the Hidden Job Market by researching companies and then networking their way into said companies.

Another way to write your tagline is to begin with a question such as, “Ask me how I can consistently increase your revenue by 150%.” This serves as a viable hook.

Tagline and keywords

This is my preferred way of writing a Headline but as I said, it’s subjective; and you have to be comfortable with how you present yourself.

3. Tagline first, keywords following

One element of a strong Headline is a tagline–a sentence that stands out because it says what you offer employers or business partners. It effectively brands you by accurately depicting who you are and the value you’ll deliver.

A tagline with the previous 120 characters was hard to pull off, but now you have the space to comfortably include a tagline, albeit not too much space.

Where do you list your tagline, at the beginning or end of your headline? I suggest listing it first for the WOW factor. The keywords are important for searches. They are what helps hiring authorities or potential business partners find you. But the tagline is your value statement.

One thing to consider is that your photo and headline appear in people’s feed. We’ll call them your first impression. However, your whole headline doesn’t show; LinkedIn users seeing your first impression see approximately 70 characters or 10 words.

To illustrate what they’ll see, here is a segment of my colleague, Ana Lokotkova‘s headline: Helping hustlers tell their career stories & get hired | Career Advi…

This works for her because telling the world that she helps “hustlers” get hired is made very clear. I can relate to this. Here’s the complete headline:

Helping hustlers tell their career stories & get hired | Career Advisor | LinkedIn Personal Branding | Interview Coach

4. Keywords first, tagline after

Austin Balcak, suggest listing your keywords at the beginning of your profile. He calls them your hook. He writes:

“[A killer Headline is a] keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.”

This approach is also good in theory, and many headlines I’ve seen lead with keywords. This method clearly says what the person does and their areas of expertise. They are an Account Executive, Business Development, Sales Manager.

5. The hybrid model

Another option is starting your Headline with keywords, dropping in a branding statement, and then concluding with keywords. This is the Oreo method with the cookie (keywords) sandwiching the branding statement (cream). Here’s an example of the hybrid model from Elise Finn:

Mentor and Advisor | Helping Female Professionals take Practical Steps to unlock the potential in their careers, businesses and lives | Leadership Coach and Marketing Expert| #HerCareerHerLife

I find this also effective in making your Headline memorable, especially the strong branding statement, which I bet Elise spent a good deal of time devising it.


Here we have the five ways you can write your LinkedIn profile Headline. Again, none of them are wrong. Depending on your goal, you might choose a particular style. Job seekers, for instance, might go with keywords only; whereas those who are gainfully employed could opt for tagline or tagline/keywords.

Checkout the list of the top 80+ LinkedIn voices job seekers should follow, where you will find the Headlines for each person.

3 LinkedIn Tips Guaranteed To Skyrocket Your Visibility

This guest article is written by Austin Belcak, founder of Cultivated Culture.

If you’re a job seeker and you haven’t optimized your LinkedIn profile, you’re missing out on a ton of opportunities.

In today’s market, 87% of recruiters use LinkedIn to find and vet new candidates. But not everyone is capitalizing on what the platform has to offer.

In this post, I’m going to walk you through three highly actionable tactics that will help you appear in more searches, get more profile views, and land more jobs. Let’s dive in:

Tip #1: Optimize Your Headline For Visibility And Value

Most people know that their LinkedIn headline is important, but they don’t know exactly how to maximize that opportunity.

Your headline is one of the most valuable parts of your profile for two reasons:

1. LinkedIn emphasizes the keywords in your headline when serving up search results. The more relevant keywords you have, the more visibility you’ll get.

2. Your headline is your hook. It shows up in search results and it’s one of the first things people see on your profile. A bad headline can cause people to click away while a great headline can convert more views into job opportunities.

If you want to capitalize on the opportunity here, you need a keyword optimized headline that sells your value. The LinkedIn headline formula I use with clients consists of two parts:

A keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). 

For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.

If you optimize your headline using this formula, you’ll not only show up in more search results, but you’ll win more clicks and generate more opportunities.

Tip #2: Double Down On Your Skills & Endorsements

Speaking of search results, I want you to run a quick search for your current job title on LinkedIn.

How many results does LinkedIn give you? 1,000? 10,000? One million?

There’s a specific way that LinkedIn ranks its search results and the secret lies in your Skills & Endorsements section.

LinkedIn uses this section to stack rank candidates in search results.


Let’s say you have a recruiter who is searching for a software engineer with Node.js experience. 

Three candidates pop up. Candidate A has 5 endorsements for Node.js, Candidate B has 10, and Candidate C has 15. All else being equal on their profiles, Candidate C will show up highest in the search results for this instance.

What does that mean for you?

If you want to appear higher in more searches (and increase your chances of getting a click!), you need to make sure you have the right skills on your profile and they need to have endorsements.

How To Find The Right Skills To Add

The first thing we need to do is find the right skills that are relevant to the roles we want. Here’s how to do that in three simple steps:

1. Open LinkedIn Jobs and run searches for all of the titles you’re targeting, same as you would if you were planning to apply for a job.

2. Browse through each job description and, when you find one that matches your goals, copy and paste the job description into a Word doc. Rinse and repeat until you have 20-30 job descriptions.

3. Open ResyMatch’s job description scanner and paste in the entire Word Doc, all of the contents from the 20-30 job descriptions, then hit scan.

ResyMatch will show you the keywords and skills that appear most frequently across all of these job descriptions! You want to prioritize the skills that appear the most and then work your way down.

How To Gain Endorsements

Endorsements can be a tricky thing to get because most people don’t know how to endorse skills on LinkedIn, and they’re also afraid to ask.

The good news is that I have an easy trick to help you with both!

First, you can learn how to endorse someone on LinkedIn in this post (feel free to bookmark that so you can send it to people when you make the ask).

Second, all you need to do is ask! Make a list of all of the people – friends, family, colleagues you trust, who would be willing to endorse you for a set of skills. When making the ask, be sure to call out the specific skills you want them to endorse and offer to endorse theirs as well.

Here’s a template:

Hi [Name],

I hope you’re doing well!

I wanted to shoot you a quick note because I’m doing a bit of an overhaul on my LinkedIn profile and I’m aiming to get some more endorsements. I’m aiming to get more support for skills like [Skill 1 ], [Skill 2], and [Skill 3] because I’m targeting [Job Title] roles. Would you be up to endorse me for those skills? Here’s a quick guide on how to do that.

If you’d like, I’d be more than happy to reciprocate with endorsements or a recommendation for you. Either way, I appreciate you!

Best,

[Your Name]

Now all you need to do is rinse, repeat, and watch your endorsement count grow!

Tip #3: Start Leaving Thoughtful Comments

Now that your headline and your Skills section are optimized for visibility, you should start to see more views roll in.

But optimizing for search visibility is only one piece of the puzzle. There is still a LOT of competition out there and there are only so many searches happening every month.

If you really want to skyrocket your LinkedIn profile views, you need another strategy that will allow you to push people to your profile.

That’s where comments and engagement come into play.

Commenting and engaging on the right posts, in the right way, can send massive surges of traffic to your profile. People see your comment, they think, “wow, this is a great take, I want to learn more about this person” and boom! They click on your profile.

Here’s how to execute on this in less than 15 minutes per day:

1. Find people in your target market who post regularly and have followings who engage with them. This way you’ll be able to piggyback off of the views that their post is getting.

You can find them by going to Google and searching for “[Industry] influencers to follow on LinkedIn” or you can use LinkedIn to run a search for your job title and then filter by “Content.”

2. When you see a post that resonates with you and is picking up traction, you’ve found your mark (it helps if the post has been shared in the past 24 hours). Read through the post and think of a thoughtful comment that adds to the conversation. Aim for a few sentences vs. “love this” or “great tips.”

3. Set a timer on your phone for 15 minutes and knock out as many comments as you can before the timer goes off.

If you do that every day, you’ll see a significant jump in profile views and you’ll spark up a connection or two!

Happy searching 🙂

Photo by Ketut Subiyanto on Pexels.com