LinkedIn has done it again; it’s made a change to our profiles. This is a welcome change and hopefully a return to the old LinkedIn profile. Get ready for this—we can now see most of our positions expanded.
I noticed this change when I was working with a client. Pleasantly surprised, I expressed my glee. My client, though, didn’t make the connection. He didn’t realize that only the first position used to be expanded; the others were truncated.
Immediately I reached out to my network to ask them if they noticed the change. “Do my eyes deceive me or has LinkedIn expanded the positions in the Experience section?” With, the blink of an eye, some of my connections responded with affirmation.
Others were unaware of what I was speaking of. They hadn’t received the update yet. With LinkedIn, changes aren’t made across the board at the same time. One of my connections wrote back a few days later when she received the expanded Experience section.
What was wrong with the truncated Experience section?
In a previous popular post, I complained:
Again the new model of more is less is in play in the Experience section. One is able to see the entire first job listed but must click to see more for each of the remaining jobs.
My concern here is that a person with a feeble current or most recent job will not show as much value as someone who has a more extensive and accomplish-laden job to show. Also, people who have two jobs must choose which one to demonstrate first.
Or, we can simply rely on visitors to click on every job to see their descriptions.
The answer to the final sentence in my post is, no. We couldn’t always expect people to click on the previous positions; thereby raising the possibility of your visitors missing some very important information, including your rich media.
For example, under my second position I have links to two podcasts in which I was interviewed for my knowledge on LinkedIn. Previously, this was not immediately visible without expanding my second position.
You might have been frustrated because you don’t have rich media examples under your first position, but have plenty of it under your previous positions. Now you don’t have to worry about people not seeing your rich media under your second or third positions.
LinkedIn hasn’t expanded all position, however. This might be a good thing, as it cuts down the verbiage seen on users’ profiles. And this was LinkedIn’s intention—to streamline and make the profiles more readable. In order to see all of a person’s Experience section, one must click See more positions.
LinkedIn hasn’t expanded the Summary section. Perhaps this is a good thing. While some don’t read the Summary, many do. I personally think this section is important in telling one’s story.
Just make sure your first 235 or so characters count, as they’re the only ones immediately available. I suggest using a branding statement that expresses your value to recruiters and other visitors.
LinkedIn, take it a step further
To make my LinkedIn experience complete, I’d like to see the return of the photos of the people who’ve written me recommendations. If you don’t remember said photos, they resided under each position showing who wrote recommendations for LinkedIn members. A nice touch.
What’s more, I’d like to see a link between the positions/companies and the Recommendations section. Currently, recommendations are arranged in the order of when they were written. This gives visitors no sense of the companies from which the recommendations came.
I’m sure recruiters don’t appreciate not being able to link recommendations to the respective positions.
When teaching LinkedIn, I’m never surprised when I come across a change made over night. In this case it is a pleasant change, and I am glad that I don’t have a reason to complain. I don’t like to come across as a downer, I really don’t.
Photo from Coletivo Mambembe, Flickr.com