Tag Archives: LinkedIn

3 Ways to improve your job search with LinkedIn Updates

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One of the things LinkedIn users might take for granted is the Updates feature which can be found on your home page and profile. In short, this is where jobseekers and business people can use LinkedIn to network and heighten their brand awareness.

Updates answers, among other questions: What have you been up to? What skills do you have to highlight?  How can you tell potential employers about your expertise and professional activities? How can you stay on recruiters’ and employers’ radars?

Laura Smith-Proulx, CCMC, CPRW, CIC, and executive director of An Expert Résumé, writes about three uses for updates in an article published by Examiner.com. I particularly like reason number 2:  Updates offer a glimpse of your professional interests and expertise. Here is a snippet from it:

Just like any other flow of information, your Update strategy is an integral part of your brand message—and it’s one that can strengthen your reputation as an expert in your field (and promote your credentials as a candidate).

Think about it: if you’re reading someone’s Profile (and admit it, you do), consider the impact of that Update at the top (the one that mentions how they’re finding a renowned industry book to be relevant in their work). You’ll easily be able to perceive this connection as staying on top of his or her field.

Read the rest of Laura’s article. It explains why using the Updates feature is so important to your networking endeavors. I’m in the habit of telling my LinkedIn workshop attendees to update at least once a day, and if I’m feeling boisterous I tell them to up the ante to four times a day. Think of updating as having mini conversations with your network and, of course, a way to better brand yourself. Read my article on updating on LinkedIn.

If you’re on LinkedIn, put effort into it

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In my LinkedIn workshops I ask how many attendees are on LinkedIn. Some reluctantly raise their hand, clarifying they’re on LinkedIn but haven’t touched it in years. I tell them we’ll do something about that, because otherwise it’s a waste of time.

Alison Doyle of About.com wrote an honest article entitled “Don’t Waste Your Time On LinkedIn.” Let me rephrase: If you’re going to be on LinkedIn, do it right so you’re not wasting your time and the time of others who visit your profile, including employers who are searching for talent.

What I like about her article was that Alison tells it how it should be. I also like the article because she confirms what I’ve been telling my LinkedIn workshop attendees about not engaging in LinkedIn in a half-baked way. It’s better they hear the truth then spend the time starting a profile only to forget about it and take up space on the many servers LinkedIn use s to host over 120 million users.

“If you’re not going to do it right, there is no point wasting your time (and everyone else’s) on LinkedIn,” Alison writes. “LinkedIn is ‘the” site for professional networking.’”

Amen. Furthermore, she explains that when she is invited to connect with people on LinkedIn and goes to their profile to glean information on them, only to find their title or, worse yet, a “Private Profile,” she’s not likely to connect with them.

I sense her frustration and understand the reason for writing her article. She’s absolutely correct. What motivation would I have for connecting with someone who is unidentified? And for you employers, why would you pursue someone who has a profile that gives you very little information in terms of their skills, accomplishments, and related experience? The answer to both is a resounding none.

The bigger dilemma. This leaves the LinkedIn newbies with a dilemma. Should they join LinkedIn and put themselves out there if they’re not going the make the investment needed to succeed in networking on LinkedIn—let alone identify themselves? The truth is a poor LinkedIn profile will do more harm than good. Here’s why:

No photo will send a message to employers and potential networkers that you have something to hide—namely age. Whether we like it or not, LinkedIn wants us to be visible. While business people have no reason to fear age discrimination, jobseekers might. Jobseekers simply have to bite the bullet and have faith that their age will not hurt their job search.

An undeveloped Snap Shot is the quickest way to turn someone away from your profile. I’m referring to more than the photo; there’s the name and title, as well as potential blog or website URLs, that visitors see when they visit your profile. A developed Snapshot includes a full name with a descriptive title. Don’t be vague and announce yourself as a “Public Relations Professional,” when you’re a “Strategic, bilingual HR leader/business partner who achieves strong results through innovative solutions.”

The Summary section is often neglected by people who simply copy and paste their four-line résumé Summary statement. Folks, we have 2,000 characters with which to work. Let’s use them to craft a creative, descriptive Summary that states our value proposition and showcases our attention-grabbing skills and experience. Have fun and use the first person narrative, or even third person narrative if you’re accomplished.

The Experience section is also an area where visitors like to learn more about your identity. Simply listing your job title, company name, and dates of employment says, “I’m too lazy to give this any effort.” This laziness will get you nowhere. List three, four, or five major accomplishments for each job.

The last section I’ll address are recommendations, which do a tremendous job of telling visitors who you are through the eyes of your former supervisors, colleagues, vendors, partners, etc. Ask for and write at least five or six recommendations. This is especially important for jobseekers who need to deliver a quick punch.

Alison Doyle’s article had a little bite to it—I imagine because so many people with poor profiles asked to connect with her. I took a gamble and asked Alison to be in my network. Within half an hour I was accepted and also invited to join her group. Thank You, Alison. I’m glad I passed the test.

Having trouble writing your LinkedIn profile; look at the experts’ profiles

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My contacts must think I’m stalking them. Every Wednesday they see my name appear in their “Who’s Viewed My Profile” on LinkedIn, and I feel guilty in a voyeuristic way.

My guilt derives from the fact that they may assume potential customers are reviewing their credentials; when, in fact, someone (I) is leading a workshop and showing their profiles as examples of how they should be written. I suppose my contacts should feel honored; I’m very selective. Nonetheless, I want my contacts to know that they’re helping the jobseekers who attend my LinkedIn workshop. And for this, I’m grateful.

To clear my conscience about using my contacts’ profiles I’m writing this entry to come clean. I want the following experts to know that I’m revealing their profiles to groups of jobseekers who appreciate seeing how constructing a LinkedIn profile is done right. I haven’t heard back from any of my contacts regarding my activity, but I’m sure more than one of them wonders why Bob McIntosh, CPRW shows up without fail every Wednesday.

I’m also writing this entry so you can emulate a good profile–not copy one verbatim; I have a contact whose profile she felt was plagiarized. That’s not the intent of visiting other’s profile. One types in their occupation in Advanced People Search and is presented with a list of people who fit the first-time profile writer. Some of the profiles may be great, some may be poor. You have to be the judge of what you consider to be a strong profile. This is how you get ideas for how to construct your profile.

On with my “confession.” One of my contacts, Louise Kursmark, told me that her profile is public, so it’s no big deal. She’s an author of many search-books and Founder and Director of Résumé Writing Academy, so I’m sure tons of people are looking at her profile anyways.

Wendy Enelow, another author, a colleague of Louise, and Director at Career Thought Leaders Consortium  graciously gave me her blessing. She was the first of my contacts who gave me the permission I sought. So I wouldn’t receive a nasty note, I decided to be safer than sorry and timidly asked her permission. She wrote a note essentially saying, “why the hell not.”

Another contact of mine, Darrell Dizoglio, a professional résumé writer, told me to “go for it.” After all, he’s getting publicity from people seeing his profile up on the wall. (In fact, one of my customers asked for his business card after my workshop, which I had handy.) I thought that was awfully noble of Darrell, and smart.

I’m sure some of them have forgotten I display their profile, even though I asked them…years ago. Howie Lyhte, PMP receives kind words from me for his extensive Experience section, as well as his handsome photograph. He’s a program/project manager who’s also known around these parts for his volunteer work for the unemployed.

Lastly, Ken Masson, my hero because of his volunteer activity and founding The New England Job Show is another profile I show to my workshop attendees. His is a great example of diversity through strong community service.

I find it necessary to share all these great profiles with my customers as a way to back up what I say. Great photos, strong Summaries, excellent Experience sections, examples of volunteerism. It’s all good. If you are struggling with your profile, check out the ones in this entry. Also, visit profiles as I suggested earlier on in this entry.

Don’t overlook the value of One-Stop career center job search workshops

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The other day I was talking with a neighbor who has been out of work for over six months. He’s a project manager who worked at a medical equipment conglomerate for five years. I asked him how his job search was going. He told me great; he had sent out more than 10 resumes that day on a number of job boards. I cringed—in to the black hole they went.

Find a job

I encouraged him to come down to the One-Stop career center, for which I work, for help with his job search. “The Unemployment Office?” he asked. Obviously he hadn’t been to a career center, where unemployment insurance assistance is one of many services the career centers offer.

“No the career center. We can help you with your job search. We have workshops on all kinds of job-search topics….” I also wanted to tell him that he’d feel very comfortable at our career center. He’d fit in.

Adapting to a Rapidly Growing Professional Job Seeker Clientele

One common misconception of One-Stop career centers is that the only people who attend job search workshops are those who know little to nothing about seeking employment or are non-exempt workers. For a vast majority of people, nothing could be further from the truth.

Increasingly more job seekers who attend workshops are savvy job seekers who come from all types of occupations. Positions like marketing, engineering, sales, pharmaceutical development, document control, manufacturing management, as well as mechanics, construction workers, et cetera.

To better serve the more experienced job seekers, career centers have had to upgrade many of its services. Workshop Specialists (WS) are finding the challenge of serving experienced job seekers to be both exhilarating and mentally stimulating.

They’ve had to up their game and are meeting the challenge. The consequence of not enhancing their knowledge is letting savvy job seekers down and driving them away. Below are some of the more popular workshops that WS’s have developed.

LinkedIn: To answer the demand of the LinkedIn aficionados, many career centers are offering workshops on Intro to LinkedIn and Advanced LinkedIn. The latter workshop addresses the elements that make a LinkedIn profile appealing to employers who are enabling the Hidden Job Market by searching for passive or active job seekers via LinkedIn. Employers are increasingly foregoing the traditional search process and instead using LinkedIn and social media like Facebook and Twitter. Approximately 80% of employers are using LinkedIn.

Advanced Résumé Writing: This is another area of the job search where advanced job seekers expect more than the rudimentary theories on writing this important marketing piece. Many of them have received costly assistance from outplacement agencies and professional résumé writers, so they know the drill when it comes to writing an effective marketing piece. Advanced Résumé Writing workshop focus more on Strategy, Positioning, and Selling one’s skills and experience. Workshop Specialists stress results that are quantified and related to the jobs to which jobseekers apply.

The Interview Process: Advanced jobseekers need to know more about the interview process than simply the etiquette one has to demonstrate at an interview, e.g. steady eye contact, a firm handshake, and good body posture. The importance of researching the job and company comes to no surprise to them, but combining the power of LinkedIn and reading the company’s website for additional details of the job is some food for thought. (The more experienced job seekers have an advantage over the ones who haven’t looked for work in more than ten years.) Behavioral questions and how to prepare for them is often new even to advanced job seekers. Many of them haven’t experienced behavioral questions, and if they have they were often taken off guard.

Networking: There is a clear divide between the experienced and inexperienced job seekers in a career networking workshop. The advanced job seekers have been attending networking groups once or perhaps twice a week, so they’re familiar with organized networking technique. The focus on how networking enables one to penetrate the Hidden Job Market. It’s fascinating to see workshop attendeess’ faces when WS’s talk about today’s hiring process—that 80% of employers are hiring from within, not advertising the very best positions and entertaining only the savviest networkers.

Job Search Letters: Experienced job seekers know the importance of effective written communications, but in this workshop they’re reminded of how important it is to be proactive in one’s job search. WS’s talk about approach letters as a way to network. Cover letters are always sent with a résumé unless instructed otherwise. When asked how many send cover letters with résumés, most don’t raise their hand. Jobseekers are encouraged to go beyond the typical cover letter with the typical first sentence, and write a vivid tagline that grabs employers’ attention. Boring doesn’t win brownie points with employers—it’s simply boring. The thank you letter is the conclusion of the interview process.

The next time you see someone who is biding his time applying online for jobs, suggest that he visit a One-Stop career center; talk to a career counselor; look into training; and, of course, join as many workshops as possible. Jobseekers of all experience levels shouldn’t turn their nose up to One-Stop career centers that are making a great effort to accommodate the expanding number of experienced job seekers…and often succeeding.

Talking about Ageism: Three Pieces of Advice from Matthew Levy

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I was searching around LinkedIn for some questions to answer. It’s been awhile and I miss my old routine of answering tons of questions. I came across a great question from Matthew Levy on ageism, but instead of answering his question, I decided to write this blog article in response to a very important topic—ageism and how to break down the barrier of age discrimination.

Let me start by saying that Matthew’s article was very insightful, albeit lengthy even for a verbose writer as myself. He suggests three methods for the 40+ crowd to use in combating possible age discrimination. The first method he talks about is modifying your appearance to make you appear younger. Second, he urges you to dive into social media; and third, he advises a strategic approach to writing a résumé.

Modifying one’s appearance. Matthew writes that one day he advised a gentleman to shave his beard, which according to Matthew, took five years off the man’s appearance.

I also witnessed a man who had shaven his beard and took years off his appearance. For some men it’s hard letting go of a beard he’s had for a good part of his life; but once the job is secured, the beard can return.

Matthew also suggests modifying other aspects of your appearance: eyeglasses; hair color; make-up; clothing, e.g., suits, blouses, skirts, et cetera.

Embracing social media. Using media like LinkedIn, Twitter, Facebook, and YouTube to network puts you in the company of Y-generation jobseekers.

I lead workshops at an urban career center, where I see many mature workers. These folks attend my LinkedIn workshop and are excited at the prospect of getting online, or if already there, enhancing their online footprint.

“If you stay in the dark by resisting change and new technologies, the Millennials (who are interviewing you, recruiting you and referring you) might typecast you as ‘behind the times’ and ‘set in your ways,’” Matthew writes.

How true and scary.

Don’t show too much work history on your résumé. Matthew advises that jobseekers keep their work history within 20 years due to relativity, which is sound advice. But I say keep it within 15 years, as 20 years already dates you at least 43 years-old. The bottom line is why kill your chances of getting to the interview? Once at the interview you can sell yourself, thus negating your age.

Other smart suggestions Matthew offers are to remove graduation dates from your education, applying more up-to-date fonts, eliminating an objective statement and “references available upon request,” and not limiting your résumé to one page. This may seem like simple advice, but appearance in every aspect counts when making a first impression.

Matthew gives older jobseekers some great commonsense advice, but I think encouraging them to join the social media party is the best advice of the three topics.

Incidentally, Matthew asks for other ideas to help older jobseekers in their job search. My piece of advice would be to enter an interview with a positive attitude. Think as though your 20 years younger than you are because what does age matter anyways?

Think Before You Write!

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How would you, as a recruiter or employer, react to a Professional Profile on a résumé that states: I’m a young man who has been out of work for 10 months, has little skills to offer, but really needs a job? After getting over the initial shock and wondering if this is a joke or a cry for help, I imagine you’d quickly dismiss the résumé.

I recently read part of a LinkedIn profile that displayed a blog entry which was not as obviously inappropriate; but it prompted me to immediately leave the user’s profile. The author of the blog entry spoke of being unable to get out of bed because of her despondency over being out of work. While this may have been true—and I am sensitive to the plight of the unemployed—LinkedIn is not the platform to express feelings such as these.

I’ve similarly read answers on LinkedIn’s Answers feature that left me wondering why the authors were so free with their opinions. Like the blog entry I’ve described, I’ve been dismayed by the audacity of some of the answers, and questions, I’ve read. It’s a known fact that employers who are seeking additional information on jobseekers will venture into a person’s answers. Some of the answers I’ve read would certainly turn me away as an employer.

Jobseekers aren’t the only ones who express negative sentiments on LinkedIn. Business owners and the gainfully employed are also guilty of spewing trashy statements that immediately cast them in a negative light. This group of LinkedIn users shares its negativity with impunity. Although their ill thought-out comments may not affect them now, the comments may come back to bite the employed in the arse.

Why do people expose their “inner soul” on LinkedIn? Perhaps it’s out of anger or depression or hopelessness. Maybe they don’t understand we’re all judged on everything we write—as I am being judged now. They may be self-absorbed and want for an audience that will listen to their complaints or unhappiness.

I believe that everyone deserves to be listened to, regardless of the nature of their message, but only in the proper forum. Most LinkedIn users feel that this highly regarded networking application is professional and self-policed by people who want to keep it this way.

I asked a question on the Answers feature regarding LinkedIn maintaining its professionalism, to which Traci Thompson, NRWA answered: “I rarely stumble across unprofessional content or users on LinkedIn. Overall, I’m extremely pleased with the system functionality and its ability to bring job seekers and employers together.”

Would you submit a résumé or cover letter that is full of self-pitying verbiage or dripping with anger? You wouldn’t think of it. Your online written statements are worthy of consideration, as well. 

Think before you write is my advice. Every part of your LinkedIn profile will be scrutinized from your Snapshot, Summary, History, Blog entries, and even the recommendations written for you. Jobseekers and the gainfully employed, be aware of what you write. You’re being judged.

I Need Your Advice

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A colleague and I mentioned awhile ago that it would be a cool idea if I started a blog for my organization, a blog about job search tips. I have one problem with this idea. Or maybe two. My first problem is that I can’t talk about my family who include my outrageously funny and insightful son; my middle child, a quiet yet personable daughter; and my eldest daughter, a smart and engaging character. I also can’t mention my beautiful and intelligent wife who keeps me on my toes and tells me to look for things, even though she knows where they are (see my blog, It’s an Employer Thing).

Why is this important to me, you may ask. Simply put, my family is everything to me, and I like to write. So combining these two values, it makes for some entertainment and, hopefully, some learning value to people who read my blog.

So instead, I’ll probably write about something mundane like 5 tips to creating a successful résumé. Now who says there are only 5 tips? There could be 7, or 10, or 50. This all depends on who you ask. Not for nothing, but I have been following a discussion on LinkedIn where one person says every résumé should be targeted, while others say targeting a résumé to each and every job will only cause confusion. The jobseeker instead, it’s argued, should write one résumé—or two at the most—and tweak it to fit the values and key words the employers require. So, how can there be 5 outstanding tips on how to write a successful résumé when two people can’t agree on the positioning of a résumé?

I might also write tips on how to create an effective LinkedIn profile. Already I see a problem with this. I hold dear the value of the Summary section on LinkedIn, believing that it should be written in first person with the personal pronoun “I.” But there’s also something to be said about writing the profile in third person, if…the person is accomplished, as in an author or actor or comedian. The other thing about a LinkedIn profile is that no one can come to an agreement as to what the most important component of the profile is.

  1. Is it the Snap Shot which includes one’s name and title? Think key words and stunning photo.
  2. Is it the Summary? You know my feelings on this.
  3. Is it the (Work) History?
  4. Is it the Specialties section, which is really part of the Summary?
  5. Is it the Honors and Awards section, or the Recommendations, Blog, Website, Reading List…?

I’d write about Career Networking, of course. On this topic I’ve come to the conclusion that networking is a lot easier than people say it is. You’re told to get out to networking events and shake hands with folks, look them in the eyes, collect business cards, deliver your personal commercial, be sure not to spill your drink, etc. I see it differently. I think networking is a natural progression that is done best in informal settings. In fact, the majority of job opportunities are gained through acquaintances. I think people are far too uptight about networking than they should be.

Salary negotiation would be another topic on which I’d write. I honestly believe that all the advice in the world gets thrown out the window when push comes to shove. We’re supposed to avoid the issue as best we can by first deflecting the discussion altogether, then asking the employer what her salary range is, then telling the employer what our range is, and finally stating an exact figure. Most people I’ve spoken to have gone directly to stage 4. Another thing about networking is that the goal for the jobseeker is not to “beat up” the employer, as one would a car salesman; rather it’s to come to a “win-win situation” where the deal is only sealed if both parties are happy. This, to me is the major theme.

I couldn’t forget interview techniques. Now how do I break this down? Do I talk first about traditional interviews, followed by behavioral interviews? The two are very different but are usually combined. I run a workshop called the Complete Interview Process, which combines the two types of interviews for this very reason. What great folly it would be to draw an analogy between interviewing and interrogating one of my kids, only to end by saying, “Hey, it’s really not that bad, Mr. jobseeker.”

I suppose my second problem with writing a blog for my organization is that I’m way too literal in my views. In MBTI speak, I’m what’s called a Sensor—yes, I know, there are only Introverts and Extraverts—which means I see things as black and white. So, if there are a number of outstanding tips for writing a résumé, there has to be a specific number. Five, 10, 15, 20, 23, 33, 44, 55….There are different opinions on every aspect of the job search, I realize this; but I like things nice and neat. LinkedIn, Career Networking, Salary Negotiation: they’re all very complex, messy topics that can’t be covered in one sitting. As far as I can see, no one agrees 100% on any of this, and in my world, this concerns me.

I know that as I look at my bobblehead collection Dwight Schrute is the man, not Michael Scott, Jim, Pam, Creed, or Andy. You may disagree. I guess I’ll just have to bite the bullet and tell it how I feel the career search should be conducted. But it would be really cool if I could draw comparisons between The Office and Things Career Related.

Let’s Get Serious about How We Appear

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Over the years, people have talked about self-branding as something we purposely do to distinguish ourselves from others. I believe this to be true. Whereas some have referred to branding as simply behaving in a favorably consistent manner, it amounts to much more than that. Although branding must not seem contrived, it’s a mistake to assume that it takes no conscious effort. This misconception will lead to wasted effort, albeit small, and cause one to abandon future branding efforts.

Branding is a conscious effort businesses and people make to set them apart from the norm. Businesses that are maintaining the status quo or jobseekers who are seen as average, are failing in their efforts to brand themselves. Do we have to live by a five second statement that defines us, constantly repeating a rehearsed mantra wherever we go? No, but we have to know how to present ourselves in all situations and at any moment. In other words, we have to be on guard at all times.

I recognize the serious jobseekers who understand what branding is. They come to our urban career center with their branding statement written prominently across their chest. I’m reminded of the occasional jobseekers who are well dressed in business casual, and sometimes wearing a tie; for the women, a nice blouse and slacks. These are the ones who understand the importance of always looking their best, because at any moment a potential contact will be in their midst. Even at an urban career center. They’re the ones I look at and think, you won’t be here soon; there’s a job awaiting you.

There was a former customer named Al who branded himself with business cards, a name tag, and stationary which were identical in appearance–his concerted effort to brand himself. Although he had been out of work for a year, he found a job shortly after coming to the career center. He maintained a pleasant demeanor and a can-do-attitude. (During an honest moment, he and I talked about what a complete bummer it is to be out of work; but in an instant Al went back to being Al. Pleasant as ever.)

Branding reaches into everything a jobseeker does. It’s evident in her entire marketing campaign. Her résumés, cover letters, LinkedIn profile, networking, telephone techniques, and finally the interview are all part of branding.

So to say it’s subconscious, just as natural as can be, is to deny branding the respect it deserves. When we see the red hue on the television, we realize it’s a Target commercial even before those familiar bulls’ eyes hit the screen. The international swoosh of course symbolizes Nike. The eerie fluorescent streaks of liquid running down an athlete’s face are none other than Gatorade. We don’t need to see the names of these companies to realize who they are; their logos and images are enough. 

Jobseekers may not have the immediate impact of a Target or Nike, but they need to think more in terms of conducting a successful business marketing plan and think that branding is serious business.