By now I’m sure you’ve noticed that the new LinkedIn profile Summary has been dramatically altered. You’ve noticed that it no longer has a section header and that it is included in the Snapshot area, where only three lines are displayed—or approximately 50* words. To see your whole Summary, visitors will have to click “See More.”
What you might not know is that you must revise your Summary, at least the first 50 words or so. And you should do this quickly. Furthermore, you might want to develop a branding statement that grabs the readers’ attention with those 50 words.
Previously approximately 39 words were visible to your visitors, so this is progress.
The reality is that your Summary is not the one you wrote a year, two years, or three years ago. The folks at LinkedIn have sent a clear message that its new, slimmed down profile has no room for the expanded Summary of old. Too bad.
With the former expanded Summary, your value statement/s could be seen at a quick glance, particularly if they were placed within a HIGHLIGHTS section; or if you set them apart with “THE VALUE I DELIVER.” Your value statements could be placed anywhere in your Summary.
What if busy hiring authorities only read those three revealing lines of 50 words to decide if they’d read the rest of your profile? It’s live or die then. Some hiring authorities have indicated that the profile Summary is something they’ll return to. Why not entice them to click “See more”?
Writing an eye-catching opener
To see what I mean, here are some eye-catching openers from my LinkedIn connections.
Take the direct approach with your call to action. Bobbie Foedisch lets her visitors know how to contact her right off the bat and follows with a branding statement, telling visitors that CCI drives business results.
✉firstname.lastname@example.org ➡ https://ptdrv.linkedin.com/4wifrr8 ☎(610) 457-2561 ➡https://calendly.com/BobbieRaffetto-Foedisch Life Sciences benefit from an HR solution that supports innovation. TriNet Life Sciences reduces the time you spend on HR issues, so you can focus on achievin…
There’s no hiding her contact information; she wants to be contacted and is making it easy to do so. Perhaps job seekers should take the same approach. Another thing I like about her opening are the colorful icons, which say something about her character.
Talk about your industry. A former client of mine, Gerald Schmidt, begins his Summary with a statement of how new technologies are relevant to product development, and that he’s a player in this arena.
New technologies have the power to transform a business, especially when brought to market in the form of new products and services. That is what I enjoy doing. Advanced materials and processes can form the basis for a product portfolio that will generate repeat revenues for years to come – if a compa…
Read the rest of his profile to see his major accomplishments. They’ll blow you away.
Show you can help. Sarah Elkins is a storyteller coach who has a strong passion for helping people gain success through telling their stories.
Improve Relationships Through Storytelling <> Experiential Workshops, Keynotes <> No Longer Virtual Creator and Chief Storymaker <> Podcast Host: Your Stories Don’t Define You <> Gallup Certified Strengths Coach When we create an environment that encourages and inspires authentic connection, p…
This is a clear statement about the services Sarah provides for helping people tell their stories.
Say it with confidence. Laura Smith-Proulx is an executive resume writer who makes a very strong opening statement.
Executive Resume Writer for C-Suite, Board, & Rising Leaders ● Gain a Powerful, Competitive Edge With a Razor-Sharp Message of ROI. ● As a former recruiter and the #1 US TORI Award-Winning Executive Resume Writer), I work directly with you to get RESULTS, differentiating you in a competitive job market.…
Laura’s goes on to tout her achievements. She is one who believes that achievements should be stated up front. I agree.
Use humor. Sell pens to sharks? This is how Donna Serdula explains the difficulty of trying to sell oneself. A little bit of humor can grab a viewer’s attention.
➡ It doesn’t matter who you are or what you do, it’s not easy to write about yourself. You can manage complex projects, sell pens to sharks, or lead exceptional teams… but sell yourself? That’s HARD! Besides,do you even have the time (or desire) to write your LinkedIn profile yourself? You know this: People are …
Donna’s statement rings true for many job seekers and salespeople. Her opening makes people want to click “See more.”
Start with your story. Mario M. Martinez is a CEO and founder of Vengreso who had a dream. His dream came true, and he wants to help you succeed.
I had a dream. That dream came true on June 20, 2017, when I announced a merger of the world’s top Digital Selling minds now under one brand. Vengreso is committed to one thing – your sales success! As a former VP of Sales, now a Speaker & Digital Sales Evangelist, I am #SalesObsessed! I’ve spent 82 cons…
I like Mario’s message of meeting a goal and dreaming big.
Start with a quote. Brian Ahearn, Chief Influence Officer, let’s Robert B. Cialdini, PhD speak for him. This is a very effective way of demonstrating his value.
“You hit it out of the park! The last time I’ve seen such high marks was when we had Colin Powell as our keynote a few years ago.” – Jim Hackbarth, President & CEO, Assurex Global “When Brian Ahearn speaks, people listen. That’s because he knows his material thoroughly, and he knows how to present it supe..
I tell my clients that others’ words can speak louder than theirs. Brian starts with a bang to draw viewers’ attention to his Summary.
Have a strong branding statement like Michael Spence. There’s a lot of strength behind Michael’s 26-word opening statement.
Exec’s, Boards, and IT departments work with me to improve operational excellence and be known as forward thinking business leaders. We infuse transformative technology into your business so you can achieve more. If you want the benefits of tech and peace of mind of security, with the best TCO…let’s ta…
I read the rest of his Summary and was impressed with the statement: “My teaching roots proved to be a great tool, equipping me to train and boost the intellectual capital, skill development, and performance of others. ”
The situation is more dire on your smart phone
The bigger challenge is writing a Summary opener for LinkedIn’s app. First of all, visitors only see approximately 10 words. And secondly, they have to know to tap on these words to open your Summary.
So now LinkedIn users have to ask themselves, is the Summary on their computer adequate for their smart phone app? Give it a spin to find out.
*How I came up with the number 50 words
My Summary opener contains 47 words. I’m sure the ones I included above contain more or less than 47 words.
I empower job seekers to land rewarding careers by ◆ delivering today’s job-search strategies in group and individual settings ◆ training job seekers to strengthen their LinkedIn strategy and profile ◆ writing popular articles that educate job seekers on the job search and LinkedIn. If you’re unemployed, you do…
When I wrote my 47-word opener, as soon as LinkedIn truncated the Summary, I thought about my contribution to what I do. Although I couldn’t quantify my results with job placement numbers, I tried to think of the most powerful verb I could, “empower.”