Having trouble writing your LinkedIn profile; look at the experts’ profiles

My contacts must think I’m stalking them. Every Wednesday they see my name appear in their “Who’s Viewed My Profile” on LinkedIn, and I feel guilty in a voyeuristic way.

My guilt derives from the fact that they may assume potential customers are reviewing their credentials; when, in fact, someone (I) is leading a workshop and showing their profiles as examples of how they should be written. I suppose my contacts should feel honored; I’m very selective. Nonetheless, I want my contacts to know that they’re helping the jobseekers who attend my LinkedIn workshop. And for this, I’m grateful.

To clear my conscience about using my contacts’ profiles I’m writing this entry to come clean. I want the following experts to know that I’m revealing their profiles to groups of jobseekers who appreciate seeing how constructing a LinkedIn profile is done right. I haven’t heard back from any of my contacts regarding my activity, but I’m sure more than one of them wonders why Bob McIntosh, CPRW shows up without fail every Wednesday.

I’m also writing this entry so you can emulate a good profile–not copy one verbatim; I have a contact whose profile she felt was plagiarized. That’s not the intent of visiting other’s profile. One types in their occupation in Advanced People Search and is presented with a list of people who fit the first-time profile writer. Some of the profiles may be great, some may be poor. You have to be the judge of what you consider to be a strong profile. This is how you get ideas for how to construct your profile.

On with my “confession.” One of my contacts, Louise Kursmark, told me that her profile is public, so it’s no big deal. She’s an author of many search-books and Founder and Director of Résumé Writing Academy, so I’m sure tons of people are looking at her profile anyways.

Wendy Enelow, another author, a colleague of Louise, and Director at Career Thought Leaders Consortium  graciously gave me her blessing. She was the first of my contacts who gave me the permission I sought. So I wouldn’t receive a nasty note, I decided to be safer than sorry and timidly asked her permission. She wrote a note essentially saying, “why the hell not.”

Another contact of mine, Darrell Dizoglio, a professional résumé writer, told me to “go for it.” After all, he’s getting publicity from people seeing his profile up on the wall. (In fact, one of my customers asked for his business card after my workshop, which I had handy.) I thought that was awfully noble of Darrell, and smart.

I’m sure some of them have forgotten I display their profile, even though I asked them…years ago. Howie Lyhte, PMP receives kind words from me for his extensive Experience section, as well as his handsome photograph. He’s a program/project manager who’s also known around these parts for his volunteer work for the unemployed.

Lastly, Ken Masson, my hero because of his volunteer activity and founding The New England Job Show is another profile I show to my workshop attendees. His is a great example of diversity through strong community service.

I find it necessary to share all these great profiles with my customers as a way to back up what I say. Great photos, strong Summaries, excellent Experience sections, examples of volunteerism. It’s all good. If you are struggling with your profile, check out the ones in this entry. Also, visit profiles as I suggested earlier on in this entry.

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