One of the things LinkedIn users might take for granted is the Updates feature which can be found on your home page and profile. In short, this is where jobseekers and business people can use LinkedIn to network and heighten their brand awareness.

Updates answers, among other questions: What have you been up to? What skills do you have to highlight?  How can you tell potential employers about your expertise and professional activities? How can you stay on recruiters’ and employers’ radars?

Laura Smith-Proulx, CCMC, CPRW, CIC, and executive director of An Expert Résumé, writes about three uses for updates in an article published by Examiner.com. I particularly like reason number 2:  Updates offer a glimpse of your professional interests and expertise. Here is a snippet from it:

Just like any other flow of information, your Update strategy is an integral part of your brand message—and it’s one that can strengthen your reputation as an expert in your field (and promote your credentials as a candidate).

Think about it: if you’re reading someone’s Profile (and admit it, you do), consider the impact of that Update at the top (the one that mentions how they’re finding a renowned industry book to be relevant in their work). You’ll easily be able to perceive this connection as staying on top of his or her field.

Read the rest of Laura’s article. It explains why using the Updates feature is so important to your networking endeavors. I’m in the habit of telling my LinkedIn workshop attendees to update at least once a day, and if I’m feeling boisterous I tell them to up the ante to four times a day. Think of updating as having mini conversations with your network and, of course, a way to better brand yourself. Read my article on updating on LinkedIn.