Tag Archives: networking

Job search tip #9: Knock on companies’ doors with approach letters

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In the last entry we looked at making your company list. Today we’ll examine knocking on companies’ doors by using approach letters.

The other day during a résumé critique one of my customers told me how he had been networking. Something was in the works with a company as a result of him being proactive and knocking on the company’s door. Not literally; although, that’s a viable option. He had sent an approach letter to one of the directors at the company asking for an informational meeting, which then lead to further consideration.

Of course a phone call might have been quicker for my customer than sending a letter, but he felt sending an approach letter was right for him. (By the way, using LinkedIn’s Search Companies feature is a great way to find people at companies.)

For you jobseekers who lean more toward introversion, an approach letter may also feel more comfortable than calling a director, VP, or an individual contributor. There’s more to an approach letter, though, than simply sending an e-mail telling the person that you’d like to get together with her to meet for a short meeting.

With the approach letter, first you’ll research the company so you can write intelligently about why you’d like to meet. You’ll write highly of the company, selling the company to the recipient of your letter. This will show your enthusiasm. It will also show you took the time to visit the company’s website, read articles in the newspaper, and used other methods to research the company. This is the first step you’ll take to impress the recipient.

Next you’ll throw in some kudos about yourself. What makes it worth her while to meet with you? You gained some valuable skills when you worked at the medical device company in their marketing department. You’ll write about the accomplishments you had, like authoring press releases that drew the attention of many of the media, spearheading a direct mail campaign that garnered new business beyond what the company had achieved.

Don’t forget to indicate that you’ll call the recipient. Set a date and exact time. If the person picks up the phone or you have to leave a voice-mail, be ready to explain why you’d like to meet with her. You would like some information on a position you’re pursuing. You’d also like to share some knowledge of competitors or the industry.

What follows could be a networking meeting or maybe good timing on your part—there may actually be a job the company’s trying to fill, unbeknownst to other jobseekers searching the Internet for advertised positions. This is precisely why you don’t want to simply send an e-mail without laying out your skills that make you ideal for a possible job in the company.

The only thing left to do is picking up the phone and asking the recipient if she received your letter. Following up is the last component of sending an approach letter. Even if talking on the phone terrifies the heck out of you, at least you have gotten in your message without having to deliver it cold. You’re compelling writing has wooed the recipient into wanting to know more about you.

In the next article, we’ll look at using LinkedIn to network on line.

Job search tip #8: Make your company list

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Last week we looked at creating a contact list and starting to network. Now we’ll look at making a list of companies for which you’d like to work.

When you buy a pair of athletic shoes, do you research the brands, consider where you’ll buy them, and decide on an acceptable price? Or do you go into any store and buy the first pair of shoes you see at any price? If you’re a smart shopper, you’ll plan before you act.

The same attitude of a smart shopper applies to a smart jobseeker. One important step you must take is to research companies for which you’d like to work. I often ask my jobseekers if they have a list of companies they’re researching and if they’re taking action.

Let’s examine the steps you need to take and why it’s important to make your company list.

Google it. As a jobseeker, you understand the necessity of a search engine. First decide what market/s you’d like to pursue. I googled Data Storage in the Boston, Massachusetts, area and came up with 22 companies within a 25 mile radius. EMC, Dell, HP, Genzyme, Iron Mountain, TJX, and other big boys were some of the companies that popped up.

Check your local business journal. The Boston Business Journal is a wealth of information on up-and-coming companies. Large corporations, as well as start-ups, are mentioned in this publication. You’ll read good news along with not so good news. Pay attention to the companies that are showing growth and add them to your list. Your local journal will also have a People Section that will give you insight as to promotions, departures, and, of course, possible hiring opportunities.

Use your network. One of your best resources may be the Mavens who attend networking events and sit in the corner, where they shout out leads to companies that are hiring. From those contacts you’ll learn of other companies that are hiring or in the process of hiring. Your list of bona fide companies will grow longer and longer as time goes on.

Expand your list. Start small and grow your list. Five is a good number to begin with, and continue to grow your list by five every week. While you’re growing your list you’ll spend more time at your computer researching your companies. Of course you’ll check out the career section of each company, but some of your most valuable information will come from press releases, annual reports, stock news, etc.

Why is creating your list and researching companies important?

You’re being proactive and penetrating the hidden job market. Instead of spending countless hours on the Internet searching for advertised positions, you’re taking steps to penetrate the hidden job market. Experts assert that 80% of all jobs are hidden, so identifying companies that are showing growth will confirm that they’ll be hiring in the near future. And who will they want to hire? That’s right, the people who work there or referrals from the people who work there. Trust is a powerful thing.

You’re on your way to being known by your targeted companies. At this point you’re an unknown, a stranger coming off the street. Making connections at your companies won’t be easy (certainly not as easy as blasting off hundreds of cookie-cutter résumés) but the rewards will be great and you’ll benefit from the connections you’ve made for the rest of your career. You’ll become a known commodity.

You’ll be seen as someone who takes initiative. Does a smile spread across your face when the neighborhood kid comes to your door asking if he can shovel your driveway? He’s showing initiative. Your initiative will come in the form of knocking on companies’ doors, just like the neighborhood kid. You may be the extraverted type who will call companies and ask for an informational meeting, or you may be more introverted and prefer writing approach letters, professional profile sheets, and sending them to hiring authorities.

Next Friday we’ll look at knocking at companies’ doors using an approach letter.

 

Job Search Tip #7: Creating your contact list and start networking

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The last tip looked at writing your accomplishment list. Today we’ll address creating your networking list of people who may help you find your next job.

By now you know that the best way to find work is by networking. Statistics from the Department of Labor show that networking accounts for at least 60% of your success, if used alone. Throw in online networking and you increase your chances of success.

The question is not if networking will help you in your job search; it’s with whom do you network? A simple answer is, everyone.

Here are the steps to take in developing your contact list and, just as importantly, following up with your contacts.

Make a list of the people with whom you worked or attended school. Don’t limit yourself to your most recent position; go back as far as 10 to 15 years. Also consider vendors and partners you may have done business with, or professors and teaching assistants you studied under.

Don’t forget the little guy. You may think that your managers, VPs, or directors are your best bet, but often times they are too busy to help. It’s usually your colleagues and people a level or two below you who have the time to spare and, quite honestly, care the most.

Consider everyone. Do you remember the mother of your daughter’s soccer teammate? The one who works at Raytheon? She might know of an accountant position in the works or that someone in marketing is on the outs. How about your convenience store owner who listens to his customers complain about not being able to fine good managers with business acumen? These people, along with family members, relatives, your plumber, and others can be a great source of networking.

These people are called superficial connections and often provide the leads necessary to get an interview. Too many people tell me they are only networking with past colleagues and supervisors, but it’s natural networking that may grant you success.

Develop new contacts by attending local networking events. This will take getting outside your comfort zone, but to bring new people into your fold; you’ll need to expand your reach. The best people to be around are people who are currently employed and own their own business. Local business networking events and chamber of commerce meet-ups are ideal for networking with people who are aware of the goings-on in the labor market.

Once you’ve made contact it’s important to follow-up with your new connections. A timely phone call placed to inquire about your contact’s daughter’s soccer game is a nice touch and will keep your name fresh in her mind. There is no harm in mentioning your employment status, but don’t inquire about any job openings at her company. “Do you know of anyone I should contact?” is a fair question, but don’t put on the pressure—it’s a sure way to lose a contact.

The secret behind online networking is to reach out to people who can be mutually helpful and then make personal contact with them. Many people feel that virtual communications will suffice in the networking arena. This is a mistake. People don’t get to know you unless they hear your voice or meet you in person. Agreeing to meet for coffee or at a contact’s office shows commitment on your part. Get outside your comfort zone.

Next Friday we’ll look at making your company list.

 

12 P’s for productive networking

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P Words

The reason why 12 laminated,  8.5″ x 11″ pieces of paper–all with one word beginning with the letter P–are hanging on a wall in a room in our career center is because I am a Procrastinator.

These 12 words are related to productive networking. Procrastinate isn’t one of them, by the way.

Had I been more diligent, I would have had a big ass poster with all these 12 P words designed and produced by a print shop. The poster I envision will hang where our networking group meets.

Tasked with the job of writing a code of conduct, I decided that simply listing words would be more effective than handing the participants a document that describes how one should act while attending the group.

A colleague and I decided that words beginning with the letter P cover a great deal of behaviors and attitudes expected from networkers. Here are the P words networkers should use while they’re networking at any networking event.

  1. Positive: How could this word not be included? Networkers, despite their feelings, should act positive, not negative. People would rather surround themselves with positive-acting folks. If you’re one who believes in self-fulfilling prophesies, this is one.
  2. Persevere: When you feel like it’s not working and are wavering between going or not going to a networking event, perseverance will urge you on. Keep attending the group until you’ve exhausted all opportunities, or landed a job!
  3. Professional: This one encompasses many other traits, but overall marks you as positive and respected by others, and speaks to how you dress and conduct yourself at an event. Great practice for the entire job search.
  4. Participate: What’s the sense of attending a networking event if you’re going to sit in a corner or leave as soon as the Leads and Needs session is over? Approach people who may be sitting by themselves, and make them feel welcome.
  5. Polite: Being polite means not interrupting others or dominating the conversations. Listen to others as good networkers would. Saying, “Thank you” and “You’re welcome” can go along well.
  6. Prepare: This word also applies to the entire job search. You must be prepared for the interview, and you must be prepared to contribute to the networking event. This means bringing your target company list and leads for others.
  7. Personal: Show your personality at a networking event but make sure it’s appropriate for the event. Be yourself, relaxed, easy to speak with, friendly. A smile goes a long way, so show your pearly whites–this shows your welcome to be approached.
  8. Present: This can include the way you dress and how you come across while delivering your elevator pitch, or simply talking to others. There are those who dress like they mean business, and others who might be in their household attire. Who’ll be taken more seriously?
  9. Punctual: Being late is rude and shows a lack of time management. Would you be late to a job interview? Then don’t show up late for the networking event.
  10. Promote: Not only should networkers promote themselves in a tactful manner; they should promote each other. When introducing a fellow networker to a member of the group, speak highly of that person.
  11. Progress: Strive for progress. This can mean setting goals to meet three new people at an event every time you go, or if you like to mingle, come away with 10 business cards.
  12. Productive: The result of all these P words. You must be productive in your networking, or, for lack of better words, it ain’t worth it.

The words that hang on the wall in our room are a great reminder of how one should conduct their organized networking. Eventually–nay, soon–I’ll get around to having them made into a stunning poster or two. I don’t want to wear the letter P on my chest for eternity; it standing for Procrastination.

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Your handshake matters more than you might think: 10 different ways to shake one’s hand

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I wrote this article a year ago, but it’s worth reiterating how important a handshake is in your job search, business, and life.

I’m a firm believer that you can tell a lot about person’s character by his handshake. In a recent interview workshop, I told my attendees about my obsession with a good handshake and, as a result, a half  hour conversation ensued.

At the moment I’m talking about the the importance of making a great  first impression. I tell them, “Someone’s handshake tells me many things about a person. If it is firm, the person is trustworthy, open to engagement, warm spirited, confident, and basically someone who I’d allow my daughter to date.” They all laugh.

I get sidetracked and tell them about how my daughter dated a boy who shook my hand for the first time with a limp handshake. I told her soon afterward that her boyfriend better learn how to shake hands if he wants to get anywhere in life. She told me I was being ridiculous.

“If it’s limp,” an attendee speaks out, “the person is suspicious, anti-social; someone I wouldn’t want my granddaughter to date.” Laughter erupts. He has stolen my thunder.

An article on CareerBuilder.com states that a proper handshake makes employers overlook some deficiencies in jobseekers: “Prospective employers said they’re more likely to overlook visible body piercings and tattoos than an ineffective handshake, according to a 2001 survey of human resources professionals.” Though this article is dated, I think a good handshake is still a vital component of the first impression.

About.com, under an article about social disorders, talks about 10 “Bad Handshakes.” They are:

  1. “I am dominant”
  2. “Bone Crusher”
  3. “Limp Fish”
  4. “Just Fingers”
  5. “Cold, Clammy, or Sweaty”
  6. “The Double-Hander”
  7. “The Long Handshake”
  8. “Without Eye Contact”
  9. “The Miss”
  10. “Too Close”

I can relate most to the “Bone Crusher” because I’m an occasional bone crusher. I once shook a woman’s hand with such force that I thought I heard her bones being crushed, or at least shifting. She winced in pain. The handshakes that drive me mad and make me want to take a hot shower are the “Limp Fish” and “Cold, Clammy, or Sweaty.”

I reached out to my LinkedIn family and posted a question about the significance of handshakes, and there were some pretty good responses. One person, wrote, “The handshake is part of the first impression. Not so firm as to cut off my blood circulation and not limp like holding a slice of calf’s liver. And God help us, not sweaty either. So make sure your hands are dry before you extend a handshake.” I love the image of a “slice of calf’s liver.”

On the other hand, a respondent to my question wrote: “I’m interested in the information the person [has] to communicate to me, not peripheral customs like a handshake.” I appreciate his opinion; not everyone places so much stock in a handshake as I do. But I don’t buy it. The “Limp Fish” would send anyone over the edge, regardless of the information.

Wiki.answers.com writes extensively on the subject of the handshake, including the proper position. “Your body should be approximately two cubits (distance from fingertips to elbow) away from the other party. Your shaking arm should be bent so that the elbow forms a 135-degree angle, and the forearm is level with the floor. Your hand should neither be on top, nor underneath the other person’s hand. Both parties’ hands should be straight up-and-down, even with each other. The web of your hand (skin running between the forefinger and the thumb) should meet the web of theirs.”

Okay, some pundits go a bit far with their explanation of a proper handshake. I definitely feel that a person should maintain eye contact while shaking an employer’s or business person’s hand, but keeping her elbow at a 135 degree angle is a bit extreme.

My customers attend my interview workshop to learn the tricks of mastering the interview, but it’s important for them to master the first impression before the interviewer starts asking the difficult question. When I meet someone for the first time, I size them up immediately based on their handshake; but that might just be me.

Checklist for 26 job-search topics for the New Year

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For Christmas my wife sent me to the grocery store for various ingredients for our holiday dinner. I knew trying to remember all the ingredients was going to challenge my waning memory, so I asked her to write a list of said ingredients.

She rolled her eyes but understood how important it was for me to return with the proper ingredients–so important that her list numbered in the area of 25.

The lesson I learned from my shopping spree–by the way, I got all ingredients–was that it was akin to the list of must do’s in the job search.

In reading the list of must do’s below, ask yourself if you’re doing each one in your job search. For example, do you have an elevator speech? Have you attended informational meetings? Consider this the checklist below a partial list of your “ingredients” for the job search.

  1. Understand your workplace values.
  2. Determine what you want to do…what you really want to do. The Myers-Briggs Type Indicator is a great tool.
  3. Hannah Morgan, Career Sherpa, suggests, “a personal marketing plan. It ensures better information gathering during networking meetings and more proactive rather than reactive job search actions.”
  4. Ask for an informational meeting to talk to someone to make sure you’re on the right track, or to introduce yourself to a company.
  5. Assess your skills and accomplishments. Make a list for both.
  6. Learn how to write your résumé. Attend workshops offered by your college or local career center.
  7. Write a targeted résumé with highlighted experience and accomplishments.
  8. Write a cover letter template, which will later be targeted for particular positions.
  9. Create a personal commercial or elevator speech which explains your value to the employer.
  10. Determine how you’ll approach the job search, making networking your primary method.
  11. Join LinkedIn with full intention of engaging, not using it as a place mat on the Internet.
  12. Copy and paste the contents of your new résumé to your LinkedIn profile, which you’ll modify to be a better networking tool.
  13. Develop a networking list that includes past colleagues and managers, as well as others who we’ll call your superficial connections.
  14. Formally let people know you’re out of work. How can they help you if they don’t know you’re looking?
  15. Develop business cards for your business—the product you’re selling is you.
  16. Attend networking events. Make sure you bring your business cards.
  17. Follow up with everyone with whom you’ve conversed and exchanged business cards.
  18. Send approach letters/e-mails to companies for which you’d like to work.
  19. Organize your job search by keeping track of your inquiries, contacts, résumés sent out, etc.
  20. Prepare for telephone interviews. Make sure all of the above written communications are in place.
  21. Ask for mock interviews which should be recorded and critiqued by a professional career consultant.
  22. Do your research on the jobs and the companies to which you apply.
  23. Double check your first impression, including attire, body language, small talk, and portfolio.
  24. Be prepared to answer the difficult questions concerning job-related, transferable, and personality skills.
  25. Have your stories ready using the STAR formula.
  26. Write thank you notes via e-mail or hard copy.

Have you been doing everything on this list, or the majority of them? If you are missing any of the above, make sure to nail them this year. Let me know of others I’m missing. Perhaps we can double this list. And yes, the meal was excellent.

Beginners’ guide to using LinkedIn effectively

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linkedinThis is a guest post from Rich Grant, a valued LinkedIn connection and college Career Advisor. He has a great way of explaining how to teach LinkedIn to beginners. 

When I meet with students – two to four each day – in my college’s career center I almost always ask, do you use LinkedIn? Most students say “yes’” but the real question we start exploring is, are you using LinkedIn effectively?

I’m pleased that almost every college junior or senior I meet with has a LinkedIn profile. Very few students, however, have taken full advantage of the networking power of LinkedIn. This is where I come in. I love showing students the nooks and crannies of LinkedIn.

I typically have about 10 – 15 minutes within a 30-minute appointment to provide students with an overview of LinkedIn. That’s just about enough time to cover the basics. So, here is my 10-minute tutorial on using LinkedIn to make connections and as a resource in a job or internship search.

Defining LinkedIn. For students who have not seen LinkedIn, I tell them about the similarities to Facebook (connecting with people, posting a status and / or links, joining groups, etc) and then quickly add, But it’s NOT Facebook! I also explain that social media networking (LinkedIn, Google+, Twitter, Pinterest, and others) does not replace traditional face-to-face networking, but it complements your overall networking efforts.

About the profile. I talk briefly about how to beef up your profile. Don’t set up a bare-bones profile and think you’re done. Change / expand your headline, create a summary, and describe each job with appropriate key words. Add skills and highlight projects. I talk with students about posting a professional profile photo and customizing their URL, both of which are easily found when you’re in “edit profile” mode.

Making connections. With whom should you connect? Initially, I tell new LinkedIn users to connect only with people they know and trust who also know them reasonably well. I explain the concept of 2nd degree and 3rd degree connections, that is, your connections’ connections and so on. If you connect with people who know you well, you will have better success in getting referred to your 2nd degree connections. I tell students to avoid the “LinkedIn Open Networkers” known by their acronym LION (a better description might be “Spread-thin LinkedIn Unselective Trolls”)

Participating in groups. Find your college’s alumni group and seek groups within your professional interests. Don’t just join groups, participate in them. Post discussion topics, comment on discussions. Engage with people within groups… you know, be “social” on “social media.”

Using “advanced” search. Click “advanced” to the right of the search bar. On the left side, you’ll see several fields. You can search on one variable or multiple variables. I usually show students how to search on keywords, company, college (filling in the name of our college), and zip code. You can also search by industry. I run through a couple of searches to show how easy it is to identify relevant 2nd degree connections.

Now what? Once you find a 2nd degree connection that you’d like to contact, you can see who your common connections are. You can get in touch with your connection or connections to facilitate getting through to the person you don’t know. In my job searches, I would typically contact my connections by phone or email. You can also message people on LinkedIn, or from the 2nd degree connection’s profile, click on the down arrow by the “In Mail” button and use the “get introduced” feature. It’s worth repeating a key point: connect only with people you know and who know you. If you identify a 2nd degree connection, it’s no use to you if your common connection is a LION in another country.

Basics of networking. I would be remiss if I just showed the technical aspects of LinkedIn, so I talk with students about proper networking etiquette. As you start reaching out to your 2nddegree connections, you need to follow the same guidelines / protocol as you would if you were meeting someone at a networking event… or meeting someone new on campus. You wouldn’t meet someone for the first time, and say, nice to meet you; let’s rent an apartment together. Don’t come on strong. Build a rapport before you ask for anything. Get to know people first, and don’t put them on the spot.

As you connect with new people on LinkedIn, it’s important to build your relationship with an information-seeking perspective rather than jumping in and asking about job openings. That’s a conversation killer. Most students I meet with truly can benefit from exploring career options by having conversations with people who work in those career fields (aka “informational interviewing”). Most professionals are willing to help college students who are looking into potential career fields. And by using LinkedIn properly and effectively, your connections most likely will be willing and able to help you get in touch with their connections, provided they are also connecting with people whom they know and trust.

This has been my quick tour of LinkedIn that I provide to new users of LinkedIn. I rarely talk about job postings on LinkedIn; to me, LinkedIn is about networking. I have started to show students “University Pages” found under the “Interests” pull-down menu (look for “Education”)

What do you show new LinkedIn users in your overview?

Rich Grant ● http://www.richcareer.net

Photo C. 2013 by Fred Fieldfredfield.comRich Grant has a background in business planning, freelance writing and higher education. Rich was recently the director of career services at a small four-year college in Maine and is currently filling an interim role as a career adviser and internship coordinator at a private college. He serves as the president of two professional associations. Find Rich on LinkedIn and Twitter, and become a regular visitor to his blog where he imparts his words of wisdom once or twice a week.

Our obsession with numbers; approximately 1 to 20 ways to succeed or fail

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numbersI think people have a fascination with numbers, percentages, and dollars. I do. I know that 88% of the time I spend is productive and the other 12% of the time is wasted. I’m cool with that, but I don’t know how to explain it. It’s good that I’m at least getting a B+ in life. I spend approximately $3 a day on coffee, which is about 2% of what I spend weekly. So that’s not too bad. I read 25 pages of a book before I drift off to sleep—any less, any more, I’m up all night.

What is it about numbers that fascinates people, that makes their claims legitimate? Does it make the abstract concrete? Often we base success and failure on numbers because numbers give us something to grab, or understand better. No one really knows how many ways there is to write an effective résumé, except employers that choose people for an interview. Here is a look at numbers that get thrown around, including by me.

Interview numbers: I tell my workshop attendees that 99% of the time an employer will allow them to take notes at an interview. They must think I’m pulling this number out of a hat. I’ve been to approximately 25 interviews in my life, and at all interviews I was allowed to take notes. There must be some interviewers who don’t allow note taking.

LinkedIn Summary numbers: Your LinkedIn Summary allows you 2,000 characters. Did you know that? I once proposed to my customers that utilizing 90% of this space makes for an excellent Summary. That’s fine, but how does one use all 1,800 characters if one doesn’t have 100% compelling content? How do you retract a dumb statement like this? This is how hung-up on numbers I am.

Résumé numbers: I may believe there are 5 ways to write a résumé that will get you invited to an interview. But somewhere I heard there are 6 and another source cited 10. Does the person who claims there are 10 know more than the one who alleges only 6?

Somewhere I read that only 50% of recruiters read cover letters. Is this a known fact or a guestimation? If that’s true, then a jobseeker will waste 50% of her time writing a cover letter for all the positions to which she applies. This boggles my mind. I say to cover all your bases.

Networking numbers: Sixty percent of most jobs are gained through networking; however, more than 80% of executive-level jobs are a result of networking. Or is it 85%? When people ask me how effective LinkedIn is in getting a job, I’m tempted to say, “If used in conjunction with personal networking, your chances of getting a job is 80%.”

Did you also know you must contact a person 7 times before that person becomes a bona fide network connection? Again, how was this figured out? There are several connotations associated with the number 7, including biblical references, but I doubt you’d have to call or e-mail someone before you’re officially connected.

Getting-a-job numbers: Richard Bolles, What Color is Your Parachute, places a 4%-10% success rate on applying for jobs online. Because he is the guru of the job search, I believe him and tell my customers to focus their energy on other methods, e.g., networking, using a recruiter, knocking on companies doors. I say this because Bolles attaches numbers to his claim. Yet I’ve heard many customers say they got their interviews from Monster, Dice, SimplyHired, Indeed, etc.

My personal formula for getting a job is 60% personal networking + 20% online networking using LinkedIn + 6% applying online + 14% doing something else = 100%. These are good odds, don’t you think? The problem is, everyone’s different, so this can’t be proved.

I was tempted to title this entry, “10 reasons why numbers mean nothing.” But as I thought about it, I realized that there is some merit in numbers. For example: Your chances of getting a rewarding job are 0% if you use the sitting-on-the-couch-and-hoping-for-a-job-to-land-in-your-lap method. Zero percent of employers will be impressed if you send a résumé and cover letter written in crayon. Zero percent of jobseekers will get their dream job if they arrive at an interview dressed in just their underwear. So these are safe numbers to cite.

Note of apology: This writer acknowledges that there are many great authors who cite numbers in their entries, and hopes not to offend those who do. Henceforth, this writer will cite numbers whenever appropriate.

5 ways more business advice sounds like job search advice

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I love reading articles on how to succeed in business because they speak to how to succeed at the job search. I can relate almost everything to the job search, but business is by far the easiest way for me to see a connection, as evident by an article written by Richard Branson, founder of Virgin group.

1.Listen more than you talk. “ Brilliant ideas can spring from the most unlikely places, so you should always keep your ears open for some shrewd advice,” says the author. This point the author makes is sage advice when, as examples, you’re networking or at an informational meeting.

People like to be heard, not talked at, so make fellow networkers feel appreciated. You’ll get your turn to talk if the relationship is worth nurturing. If you’re granted an informational meeting (I prefer this term over “informational interview), you’re there to gather information, not dominate the discussion.

2. Keep it simple. “Maintain a focus upon innovation, but don’t try to reinvent the wheel.” An example of this is jobseekers who are constantly thinking of the next best thing for a résumé, or have 20 people review it. (Twenty people will result in 20 different answers.)

Often it’s not your résumé that needs constant revisions; it’s the way you distribute it. Take heed of the advice job search experts, recruiters, and employers give; find the avenues by which to send your accomplishment-based and keyword-rich résumé. These can be found through networking.

3. Take pride in your work. The jobseekers who succeed at getting a job in quick fashion are those who show pride in their work. By work, I mean the effort and focus you put into developing a support system, namely your network; the pride you display by dressing the part whenever you’re in public; the professionalism you demonstrate at interviews; and the follow-up after your interviews.

4. Have fun, success will follow. I wouldn’t blame you if you felt like popping me one in the mouth. Looking for work isn’t fun—I know, having been there—but as the author said, “A smile and a joke can go a long way, so be quick to see the lighter side of life.” Your supporters and employers will respond better to positivity than a display of despair and bitterness.

I’m often impressed by the jobseekers I see who don’t give into their inner fear and frustration, but rather smile whenever they attend my workshops. This shows confidence that employers are seeking in their candidates, even in my workshops but especially at an interview.

5. Rip it up and start again. “Don’t allow yourself to get disheartened by a setback or two, instead dust yourself off and work out what went wrong.” This is perhaps the best advice we can take away from this article.

Often we’ll experience letdown during the job search, and it’s human to hope that our first interview will result in a job. But the fact remains that you’ll have as many as 7 opportunities before getting a job offer.

I’m constantly impressed by jobseekers who suffer a long unemployment before landing a job. This is a testament to their perseverance. No matter how sick and tired you are of hearing, “Don’t give up,” keep in mind that giving up will not result in a rewarding job.

The sooner you think of yourself as a small business owner who has to market and sell your product, the sooner you’ll land your next job. I would add one more point to Richard Branson’s article….Work hard at what you want. You’ve worked hard while employed, so working hard at your job search should follow naturally. This time you’re your own boss, though.

Guest post–Introvert leadership: how to master networking in 7 simple ways

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Introvert Networking TipsA person once told me that she would rather clean the floor of Grand Central Station with her own toothbrush than network. Comments like this kind of sum up our overall attitude about networking.

For many people, introvert or not, networking is like falling into the black hole. Scary, tiresome, unproductive, mysterious and endless – is this YOU?

I may not be able to turn you into the poster child for networking. However, I have successfully learned many ways that will be easy for you to use, which can turn the dreaded networking into an acceptable activity.

Try these:

  1. Redefine networking. Networking is this decade’s terminology for building relationships with other people. We’ve done this since we were infants and it comes somewhat naturally, unless you put undue pressure on yourself. I think networking has us tensed up by thinking that we need some specific outcome in our interactions with others. While that is apt to happen anyway, it won’t be the outcome if you don’t first build a relationship with someone before putting demands on that relationship.
  2. Don’t work the room. A big misconception many people have when going to a cocktail party or meeting is that you have to cover as many people as you can. Not true. No one (and most importantly those of us who tend toward introversion) likes superficial relationships. There is no way you can work the room and become meaningful with anyone. The simple idea of trying to meet everyone can drain the energy right out of an introvert. Adjust your thinking before you go.
  3. Set a goal. Rather than make an event an open-ended, never-ending activity set some goals like how long you will stay and how many people you will engage with at a deep level. My own goal for meeting people is usually three. Meeting three people is fairly easy to achieve in most settings. Knowing that there is an end in sight helps you stay focused and positive about interacting with new people.
  4. Be a Friend. When you are meeting people, particularly at business-oriented events, it’s too easy to slip into a mode of wanting something in return. That feels icky for you and the other person. Rather than thinking about other people as a potential client, resource or supporter, think of making friends with them. Find common ground and interests. You will be more genuine and you’ll feel better about your interactions. This makes networking much more worthwhile.
  5. Speak to someone without having a purpose. This is especially true while at work. Introverts tend to focus on their work and speak with a purpose in mind. That’s all good, but you also need to branch out. Make a point of chatting with someone for just a couple of minutes without having a specific purpose. Keep in mind that when it comes to relationships the biggest commodity you are trading is your time and attention. Networking or building relationships at work is one of the most important things you will do. It’s critical for your ongoing success.
  6. Follow up. When you meet someone and you feel a connection, make the first move. We are inherently lazy creatures especially when it comes to communication with others. We like this new person and even think about contacting them, but we rarely do. You are doing the other person a favor by following up and following through to make contact for further interaction. If you email them, you may also need to make a phone call, as email habits and technology cannot be relied upon.
  7. Follow up again. You’ve met for coffee and are now thinking they should call you for the next interaction. Maybe, but don’t count on it. Wait for some period of time and if you don’t hear from them, call. I know of a few people who consider me their best friend. They never call and they also love the fact that I do. Be prepared to carry an unequal weight of building a relationship.

You may never love networking or the act of building ongoing, new relationships, but with these simple actions, you will be a networking rock star.

Getting ahead as an introvert doesn’t have to be painful or difficult. I continue to share great ways to make it to the top as the climbing manager you are. Learn these skills and others that will accelerate your career. I offer an ongoing FREE newsletter full of valuable career advice and insight. When you sign up for it, you will also gain access to “Should I Stay or Should I Go?” the eworkbook to improve your job where you are today.

Get yours now: http://nextchapternewlife.com/newsletter-signup.html.

This is brought to you by Dorothy Tannahill-Moran, Introvert Whisperer & Climbing Manager Champion at: www.nextchapternewlife.com.

Dorothy Tannahill-Moran is a certified life and career coach. She works with aspiring professionals who are looking for career growth, advancement and entry into the “C” suite. As well, she works with people to overcome the sometimes daunting task of changing careers. With over 21 years in management, Dorothy has coached, trained and guided other professionals who have gone on to impressive and fulfilling careers. Her personal philosophy about careers is: “It’s not JUST a job; it’s half your life – so love your career”. You can check out her resources, blog and services at Next Chapter New Life and MBA Highway.

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