Tag Archives: Job-Hunt

The 6 principles of a successful job search

As someone who’s on the front-line of helping job seekers gain employment, I see the frustration on their faces. Most are stoic and not outwardly emotional, but I know they’re struggling with a very difficult situation. Some are beyond frustrated; they’re bordering on hopelessness, wondering how they’ll land their next job.

jumbing

I’ve learned throughout the years that there’s a mindset job seekers need to adopt. They need to believe that, through their mental preparation and subsequent actions, they can positively affect their job search. A critical aspect of their success is practicing the art of persuasion.

Persuasion is often used in the sales arena, but it also applies to folks who are looking for work. Brian Ahearn, one of only 20 Cialdini* certified trainers in the word, often tells audiences, “Getting people to say YES to you is critical to your professional success.”

I agree with Brian’s philosophy and have read many of his articles as well as his book, so I elicited his help to write this article. What’s good for salespeople is good for job seekers, I reason. Today, we’ll take a look at each in the context of your job search.

  1. Liking
  2. Reciprocity
  3. Social Proof
  4. Consistency and Commitment
  5. Authority
  6. Scarcity

Liking

It’s easier for people to say Yes to those they know and like. That means you need to be likable. Liking starts with presenting a positive demeanor, even if you’re struggling with your job search. But there’s more.

We like people we see as similar to ourselves and those who pay genuine compliments. If you know some of the people you’ll meet during your interviews then do a little research using LinkedIn or Google beforehand. Find out what you have in common and how you might pay them a sincere compliment.

If you can’t do the research before the interview, then be very observant during your interviews so you can connect and compliment. You might not land a job just because someone likes you…but I guarantee you’ll never get a job if they don’t like you.

Reciprocity 

Reciprocity is that feeling of obligation to give back to someone who’s first given to you. When someone has done something for you, make sure you reciprocate in some way. It might be as simple as a sincere “thank you.”

Not reciprocating will put you in a bad light because it offends the sensibilities when people don’t give back in some way.

As was the case with liking, to be most effective you want to be proactive. Be the giver and the chances of getting what you want—that next job—will go up. This begs the question; how do you give?

Do what you can to help your fellow job seeker with their search. In other words, practice the six tenets of giving, some of which includes sharing information, mentioning a possible lead, providing moral support, among others. This will yield positive results because those people are likely to help you when you need it.

Social Proof

Social proof is key to creating a strong personal online brand, which can be seen by thousands of people. Some job seekers have the misconception that posting updates 10 times a day on LinkedIn is effective social proof. It’s not. Posting fewer quality updates is the ticket.

The person you interview with will also be impressed if they see you have lots of recommendations. Here’s where your prior influence is so important when asking for recommendations. The more they like you (Liking) and the more you’ve done to help them (Reciprocity) the more likely they are to give you a recommendation on LinkedIn.

Social proof is becoming increasingly more important for job seekers, as employers are primarily looking for talent on LinkedIn, Facebook and even Twitter. When I tell job seekers this in my webinars, some of them express looks of concern on their face because they have no social proof.

Consistency and Commitment 

Consistency and Commitment is all about the person you’re trying to influence. In your case, it would be the person who is interviewing you and the organization they work for. This principle says people feel better about themselves when your words and deeds match theirs.

Gandhi put it this way, “Happiness is when what you think, what you say and what you do are in harmony.”

The more you understand the person and organization you’re interviewing with the easier it will be to engage this principle. For example, if a core tenant of the organization is learning, your ability to show you’re a life-long learner will make it easier for the interviewer to see you as a cultural fit.

Do some homework so you know the organization’s mission, vision, and values. Next, give thought to how you align with each. Finally, be ready to demonstrate how you’re the right person for the job because your beliefs and experience are in line with all that you’ve discovered.  

Authority 

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It’s easier for people to say YES to individuals they see as wise or having expertise. That’s the principle of Authority. This means you have to be viewed as an expert.

Make sure your LinkedIn profile highlights your expertise then be ready to back it up with stories and insights. For example; the best writers, speakers, and curators know what’s trending, and they report on it in a timely manner.

People are more likely to follow the advice of experts when what they’re writing, speaking, or curating is relevant to them. Once again homework is key because it’s essential that you know your audience well. Once you, as a job seeker, become known as an expert or “authority,” what you share will carry more weight.

Scarcity

The less there is of something, the more desirable the object is. This doesn’t only apply to iPhone upgrades when they first hit the market. If you possess a talent, or a skill set, that employers find hard to come by, you will persuade them because you’re a scarce resource. You need to help them realize if they don’t hire you, they’re missing out and might be worse off for the decision.

Don’t worry; this doesn’t mean you have to be a rocket scientist. When it comes to people it’s rare that there’s only one person for the job. There might be combination of things you bring to the table are what make you the most unique candidate. Once you understand that, you need to be ready to talk about your uniqueness in a way that an employer feels they’ll make a big mistake by not hiring you.

I think of job seekers who have the sought after job-related skills, as well as emotional intelligence, as an example of scarcity. If you can persuade employers that you are the full package, your chances of landing a desired job are greater.


Persuasion is not a one-off thing; it involves all six principles. When job seekers visualize each principle, they will be able to master them. One who wants to master Authority, for instance, must put effort into demonstrating through social media their expertise in a topic like digital marketing.

When job seekers use persuasion, they control their destiny. Their situation may seem dire, but it can be turned around. If you’re struggling with unemployment, look at the six principles and see which ones you must improve.

This article was a collaborative effort with a valued LinkedIn connection and friend, Brian Ahearn. Brian teaches Dr. Cialdini’s methodology to salespeople nationally and internationally.

Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical was named one of the Top 100 Influence Books of All Time by BookAuthority. His second book on Persuasive Selling for Relationship Driven Insurance Agents will be available on Amazon starting January 27th.

In addition to his writing, Brian has recorded the following LinkedIn Learning courses: Persuasive Selling, Advanced Selling: Persuading Different Personality Styles, Persuasive Coaching, Building a Culture of Coaching Though Timely Feedback.

*Robert Cialdini, Ph.D., is the most cited living social psychologist in the world when it comes to the science of influence and persuasion. In his New York Times bestseller, Influence: The Psychology of Persuasion, he lays out six principles of persuasion which are scientifically proven ways to hear YES more often.

Photo: Flickr, bm_adverts

The job search one-percent rule

BikingOften times I’ll read a blog post and see a relationship between its message and the job search. Or I’ll take a moment in my life and turn it into a job-search lesson. If you’ve read my posts, you’ll notice I do this with my family or customers.

A post from Paul Drury called Be a Little Better for a Little Longer, in which he writes about the 2012 British Olympic cycling team, got me to thinking about how the team’s quest for gold medals applies to the job search. The job search one percent rule, more specifically.

In his article Paul writes, “The successful British cycling coach Dave Brailsford described it as making a ‘1% improvement in everything that you do.’”

Another line in Paul’s post resonates with me when I think of what makes a job search successful: “Most of the significant things in your life aren’t stand-alone events, but rather the sum of all the times when we chose to do things 1% better or 1% worse.”

When I talk with jobseekers, as well as my kids, they want immediate gratification. (Do you blame them?) But the job search doesn’t work that way.

Rather the way to look at your job search is to determine if you’re going to strive for one percent more or settle for one percent less. The job search is the sum of one percent more or less.

For instance, if there’s a networking event the night after a long day of job seeking, are you going to “suck it up” and go, or are you going to settle for that one inch less and blow it off? We know what the correct answer is; you go.

After you meet someone who can be of mutual assistance your next step is to follow up with a phone call or an email, at the very least. If you fail to follow up, you lose that opportunity; or as I tell my workshop attendees, “You don’t close the deal.” That’s one percent less.

Baby steps, as we call them, are necessary to take in the job search. Failure is something that shouldn’t destroy your resolve. Paul writes in regards to the British Olympic cycling team, “That is where the British success lay. They had a worthy goal (to win the Olympics) and believed in the potential of their system to achieve it.”

In achieving their goal, they experienced letdown and often times failure; but they didn’t give up. This is one encouraging attitude I see in some of my jobseekers; they experience letdown (don’t land the job) but bounce back. I’ll see them a few days later and they’ll have a smile on their face. “Onward,” we’ll say. Onward.

The one percent rule also applies to the interview, where it’s essential you’re prepared with not only your research but also emotionally. Interviewers want people who are enthusiastic about the job and company. It can be hard to pull off this enthusiasm when you’re in a hard place (unemployed).

First impressions play a huge part in the job search. Not only at interviews, but preceding the interviews, as well. I tell my workshop attendees that how they appear in their job search makes a huge difference in the help you’ll receive from others. “Are you more likely to help those who appear positive?” I ask, “Or those who appear negative?” Those abiding by one percent more will appear positive.

Although it’s only one percent we’re talking about, it can be huge. I tell my soccer players that they may be just one step behind the opponent…one inch from winning the ball and then making a play.

Often times we as career advisors talk about the proper job-search techniques, but do we talk enough about effort? Do we venture into that difficult area and address our customers’ attitudes? The answer should be yes, because they’re trying to win a race, just as the 2012 British Olympic bicycling team was.

13 activities to do after losing your job

Number 13

I was once asked, “When you get laid off which is more important, to start networking or spend a week writing your résumé?” I thought this was a great question but believe jobseekers need to think of other important activities after they’ve lost their job.

Below are some of the must do’s for people who are starting their job search. You’ll note that dusting off your résumé and networking are far down the list of priorities.

1. Take time to regroup. This is perhaps one of the most important things you can do when starting your job search. It’s also something people neglect to, instead jumping right into the hunt the same day they’re laid off.

Conversely, some people wait too long to begin the search, considering this a time to take a “vacation.” You may see losing your job during the summer to take that vacation you never took during the year. Don’t. Take a week to group at most.

2. Evaluate your frame of mind. Understand that unemployment can play emotional havoc on your psyche and may require seeking professional help. Many of my customers have shared with me their despondency and even depression after being laid off or let go.

These feelings are not unusual, but if they persist, seek the help of a professional. No, commiserating with a former colleague doesn’t help. Surround yourself with positive people, not negative ones.

3. Think about what you want to do. Now is the time to think about what you really want to do, not what you feel comfortable doing. People may advise you to jump back into marketing, or finance, or nursing; but if it isn’t what you want to do, don’t pursue an occupation you no longer enjoy.

When I was laid off, I realized that I wanted to change my career. Deciding what I wanted to do was one of my top priorities. I had direction. Without direction, you’re like aimlessly driving a car driving around with no destination. Your job search will be longer.

4. Develop a plan. You have direction, know what you want to do. Now you need to determine what you have to do to reach that goal. Start with small steps, such as conducting one job-search activity a day, and build up to three a day.

Eventually you’ll start planning out each day to include job-search activities like networking, engaging on LinkedIn, contacting recruiters, following up on your networking meetings, using the Internet (sparingly), contacting your alumni association, etc.

5. Be dedicated to your job search. Determining your direction could take some contemplation, especially if you’re changing your career. Once you’ve decided on path you want to take, dedicate all you effort to getting there.

Is it necessary to spend 40+ hours on your job search I ask my workshop attendees. I don’t thing so. More like 25-30 hours of smart job seeking is more like it. And remember, you’re looking for work seven days a week.

6. Assess your greatest skillsThis is tough for many people, especially those who have a hard time promoting themselves, so solicit the help of others with whom you worked or know in your daily life.

Create a list of your strongest skills and accomplishments. These will make good fodder for your new and improved résumé. As well, you’ll be able to talk about them with ease, naturally.

7. Begin telling everyone you know—everyone. That’s right, everyone. You may think your sister in New York would never know of opportunities in Boston, but you never know who she may know who knows someone in Boston.

Don’t focus only on the people with whom you worked; you’re limiting your reach. Start attending networking events if you feel comfortable; it’s not everyone’s cup of tea. It’s important that others know about your situation, so they can help you in your job search.

8. Dust off the résumé. Ideally you should have been updating your résumé  while working, but we know how work demands leave little time to do this, and when we return from a hard day of work we have little if any energy to work on our résumé.

Now that you’ve done your labor market research: have an idea what you want to do, the projected growth of the industry in which you want to join, where the jobs will exist; it’s time to ramp up your résumé big time.

9. Get on LinkedIn. With all the articles written about the effectiveness of LinkedIn, you should know by now that most employers—approximately 95%—are culling talent on LinkedIn.

Take the time to do it right, though. Create a powerful profile and be active by updating often, joining and participating in groups, sending invites, etc. I advise my customers to use LinkedIn’s publishing feature as a way to show their expertise and become a thought leader.

10. Get out of the house. Your style might lean more toward attending networking groups, professional affiliations, volunteering, or using your local library’s computers (even if you have your own). Don’t forget your local One-Stop career center that offers you resources and training and education.

Please don’t sit behind your computer six hours a day sending out resumes through job boards. Go where people are, even if it’s to just sit near them. Isolation can be a terrible thing. Get out of the house!

11. Step up your exercising or begin exercising. Nothing is better for the mind than improving your physical condition. You don’t have to join a club. Simply walk every morning or do yoga. Make sure you get up at the same time you rose from bed when you were working. Do not let your routine slip.

When I was unemployed, I increased my walking from 45 minutes to 90 or more. It helped me to clear my mind and release frustration. It was also cheaper than joining a gym.

12. Develop your company list. You’re now in a good position to figure out what type of companies for which you’d like to work. Identifying the companies can help you with your research on them and career possibilities.

Your list will also come in handy when networking with jobseeker groups and informational contacts. People need to know where you’d like to work in order to help you.

13. Start knocking on companies’ doors. Use your company list to be proactive by approaching growing companies either by sending an approach letter introducing yourself to them or literally visiting your companies.

Richard Bolles, What Color is Your Parachute, asserts that your chance of getting a job is 47% if you use this method alone.

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The list of must do’s could be endless, but it’s important to keep in mind the important actions needed to properly start your job search. If you are having difficulty getting motivated, speak to close friends, relatives, or trained job-search professionals who can help you with this serious problem. Motivation is required in order to put our plan into action.

Photo: Andreas Gessl, Flickr

10 tips job seekers must heed for a successful job search

And a short story about how my son didn’t listen.

The other day, my son and I were shooting hoops. He was loving it. I was hating it, for the mere fact that my fingers were numb from the cold. To add to my frustration, I was telling him to layup the ball with his opposite hand, but he wasn’t listening. “Why do I need to do layups with my left hand?” he asked me.

basketball

“Because you need to be multi-talented,” I told him. “You need to be able to layup the ball with your opposite hand when you’re forced to the left side.” I’ve never played organized basketball, so I’m not sure my advice was sound; but it sounded good.

While I was “coaching” my 14-year-old kid, I got to thinking about the advice I give job seekers, most of whom listen and others (like my son) who don’t. The ones who listen are those who send me e-mails or even stop by the career center to tell me about their upcoming interviews or, best of all, their new jobs. It’s all about the effort they put into their job search that makes the difference. They do the hard work, while I simply provide the theory. Such as:

1. Begin with a proper attitude. All too often I hear negativity from my job seekers. “I’ll never get hired because I’m overqualified.” Or, “There are no jobs out there.” Talk like this will get you nowhere, as I tell my customers.

People are more likely to help people who appear positive, as opposed to negative. I’m not saying you must feel positive; I’m just saying appear positive. As the saying goes, “Fake it till you make it.”

2. Your first impressions matter more than you think. First of all, are you dressed for the job search? What do you mean, you wonder. I mean you’re on stage every time you leave the house, so don’t walk around in clothes you’d wear while cutting the lawn. Always look people in the eyes while delivering a firm handshake that doesn’t crush their hand.

3. Network, network, network. Tell everyone you know that you’re looking for work. Be clear as to what you want to do and where you want to do it. Clearly explain your occupation (human resources vs. human services is a big difference), your greatest attributes, and your extensive experience.

Whenever you talk with someone in your community and the opportunity arises, mention you’re between jobs. Attend job seeker networking events to gain leads and provide leads; remember, networking is a two-way street.

4. Penetrate the Hidden Job Market. Which coincidentally has a great deal to do with networking. Look for jobs where most people aren’t. “Why?” as my son would ask me. Simple, employers gain a lot more from not advertising their positions than they do if they advertise. They prefer to promote from within or get referrals from trusted sources.

Advertising comes with a slew of problems–tons of résumés to read and interviewing strangers. What really frustrates me is when I ask my customers how they’re looking for work, and they list a slew of job boards…and that’s it.

5. Approach growing companies. This will require gathering your Labor Market Information, which can be done in a number of ways. I suggest developing a list of companies for which you’d like to work and visit their websites to see if there’s growth.

Growth equals possibly hiring in the future. Sources like business journals, the stock market, networking in the community and at organized events, are all viable options. Once you know which companies are growing, send them an approach letter or call them to get a networking meeting.

6. When applying for jobs: research, research, research. Always know the requirements for the jobs for which you apply. Which major skills are most important, and do you have relevant accomplishments to tout.

Know about the companies in terms of their products, services, mission statement, etc. This will come in handy when you write your résumé and other written marketing material, as well as when you interview.

7. Market yourself with professional targeted résumés. DO NOT send a one-fits-all résumé that fails to show the love; rather tailor your résumés for each job. Your résumés should include relevant quantified accomplishments and a strong Performance Profile that makes the employer want to read on.

Don’t limit accomplishments to the Work History; include some accomplishment statements in the Performance Profile…the better to get employers’ attention.

8. Send a cover letter with each résumé, unless instructed not to. True, some recruiters do not read cover letters, but many do. And if your job will involve writing, you must send a well-written targeted cover letter.

A cover letter does a great job of demonstrating your enthusiasm for the job and company to which you’re applying. It also points the reader to the relevant accomplishments on your résumé.

9. Start a LinkedIn, FaceBook, or Twitter networking campaign. Online networking should not replace face-to-face networking; rather it should supplement your networking efforts.

I lean more toward LinkedIn as an online networking and branding site. It is for professionals looking for jobs and advancing their business. Your LinkedIn profile should be outstanding like your résumé. If not, don’t advertise it.

10. Dribble with your left hand. Yesterday I had our networking group do an exercise that was intended to have them think of other ways to look for work, as most of them were probably using the same methods without success.

If looking for jobs six hours a day on the Internet isn’t working, try networking, or contacting a recruiter, or reaching out to your alumni, or retraining, etc.


My son didn’t listen to me when I told him to layup with his opposite hand, despite my constant harping. But he’ll soon learn his lesson when it comes game time and defenders will force him to his left. And my customers will hopefully follow these ten tips in order to make their job search shorter.

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Checklist for 26 job-search topics for the New Year

For Christmas my wife sent me to the grocery store for various ingredients for our holiday dinner. I knew trying to remember all the ingredients was going to challenge my waning memory, so I asked her to write a list of said ingredients.

She rolled her eyes but understood how important it was for me to return with the proper ingredients–so important that her list numbered in the area of 25.

The lesson I learned from my shopping spree–by the way, I got all ingredients–was that it was akin to the list of must do’s in the job search.

In reading the list of must do’s below, ask yourself if you’re doing each one in your job search. For example, do you have an elevator speech? Have you attended informational meetings? Consider this the checklist below a partial list of your “ingredients” for the job search.

  1. Understand your workplace values.
  2. Determine what you want to do…what you really want to do. The Myers-Briggs Type Indicator is a great tool.
  3. Hannah Morgan, Career Sherpa, suggests, “a personal marketing plan. It ensures better information gathering during networking meetings and more proactive rather than reactive job search actions.”
  4. Ask for an informational meeting to talk to someone to make sure you’re on the right track, or to introduce yourself to a company.
  5. Assess your skills and accomplishments. Make a list for both.
  6. Learn how to write your résumé. Attend workshops offered by your college or local career center.
  7. Write a targeted résumé with highlighted experience and accomplishments.
  8. Write a cover letter template, which will later be targeted for particular positions.
  9. Create a personal commercial or elevator speech which explains your value to the employer.
  10. Determine how you’ll approach the job search, making networking your primary method.
  11. Join LinkedIn with full intention of engaging, not using it as a place mat on the Internet.
  12. Copy and paste the contents of your new résumé to your LinkedIn profile, which you’ll modify to be a better networking tool.
  13. Develop a networking list that includes past colleagues and managers, as well as others who we’ll call your superficial connections.
  14. Formally let people know you’re out of work. How can they help you if they don’t know you’re looking?
  15. Develop business cards for your business—the product you’re selling is you.
  16. Attend networking events. Make sure you bring your business cards.
  17. Follow up with everyone with whom you’ve conversed and exchanged business cards.
  18. Send approach letters/e-mails to companies for which you’d like to work.
  19. Organize your job search by keeping track of your inquiries, contacts, résumés sent out, etc.
  20. Prepare for telephone interviews. Make sure all of the above written communications are in place.
  21. Ask for mock interviews which should be recorded and critiqued by a professional career consultant.
  22. Do your research on the jobs and the companies to which you apply.
  23. Double check your first impression, including attire, body language, small talk, and portfolio.
  24. Be prepared to answer the difficult questions concerning job-related, transferable, and personality skills.
  25. Have your stories ready using the STAR formula.
  26. Write thank you notes via e-mail or hard copy.

Have you been doing everything on this list, or the majority of them? If you are missing any of the above, make sure to nail them this year. Let me know of others I’m missing. Perhaps we can double this list. And yes, the meal was excellent.

5 ways more business advice sounds like job search advice

I love reading articles on how to succeed in business because they speak to how to succeed at the job search. I can relate almost everything to the job search, but business is by far the easiest way for me to see a connection, as evident by an article written by Richard Branson, founder of Virgin group.

1.Listen more than you talk. “ Brilliant ideas can spring from the most unlikely places, so you should always keep your ears open for some shrewd advice,” says the author. This point the author makes is sage advice when, as examples, you’re networking or at an informational meeting.

People like to be heard, not talked at, so make fellow networkers feel appreciated. You’ll get your turn to talk if the relationship is worth nurturing. If you’re granted an informational meeting (I prefer this term over “informational interview), you’re there to gather information, not dominate the discussion.

2. Keep it simple. “Maintain a focus upon innovation, but don’t try to reinvent the wheel.” An example of this is jobseekers who are constantly thinking of the next best thing for a résumé, or have 20 people review it. (Twenty people will result in 20 different answers.)

Often it’s not your résumé that needs constant revisions; it’s the way you distribute it. Take heed of the advice job search experts, recruiters, and employers give; find the avenues by which to send your accomplishment-based and keyword-rich résumé. These can be found through networking.

3. Take pride in your work. The jobseekers who succeed at getting a job in quick fashion are those who show pride in their work. By work, I mean the effort and focus you put into developing a support system, namely your network; the pride you display by dressing the part whenever you’re in public; the professionalism you demonstrate at interviews; and the follow-up after your interviews.

4. Have fun, success will follow. I wouldn’t blame you if you felt like popping me one in the mouth. Looking for work isn’t fun—I know, having been there—but as the author said, “A smile and a joke can go a long way, so be quick to see the lighter side of life.” Your supporters and employers will respond better to positivity than a display of despair and bitterness.

I’m often impressed by the jobseekers I see who don’t give into their inner fear and frustration, but rather smile whenever they attend my workshops. This shows confidence that employers are seeking in their candidates, even in my workshops but especially at an interview.

5. Rip it up and start again. “Don’t allow yourself to get disheartened by a setback or two, instead dust yourself off and work out what went wrong.” This is perhaps the best advice we can take away from this article.

Often we’ll experience letdown during the job search, and it’s human to hope that our first interview will result in a job. But the fact remains that you’ll have as many as 7 opportunities before getting a job offer.

I’m constantly impressed by jobseekers who suffer a long unemployment before landing a job. This is a testament to their perseverance. No matter how sick and tired you are of hearing, “Don’t give up,” keep in mind that giving up will not result in a rewarding job.

The sooner you think of yourself as a small business owner who has to market and sell your product, the sooner you’ll land your next job. I would add one more point to Richard Branson’s article….Work hard at what you want. You’ve worked hard while employed, so working hard at your job search should follow naturally. This time you’re your own boss, though.

3 things that lead to success or failure in the job search

During one play in my son’s last soccer games, he had the opportunity to pound a goal into the net; but one of his teammates beat him to the loose ball and netted the goal. Losing the opportunity was not as heart wrenching for me as it was for “Motor”—as his coach calls him.

When Motor gets down about not scoring his requisite goals, my response is to tell him, “The goals will come.” I still believe this because he’s been a prolific scorer in the past; he has a nose for the net. But as the season nears the end, it’s become increasingly clear that scoring more goals is diminishing with each game.

There are a number of factors standing in his way. First, he’s playing amongst a group of more experienced players who understand the nuances of scoring at this level. Second, he’s not hungry enough for the ball. Third, opportunities like the one I described haven’t presented themselves as much as he’d like.

Motor’s missed opportunity is similar to the job search for the three reasons listed above.

It’s rough out there. Like the nature of competition in youth soccer, the competition for jobs is fierce and the playing field is uneven and favors some more than others. Jobseekers need to realize this for a number of reasons. They need to understand that extra effort and ingenuity are necessary to land an interview and then a job. Many jobseekers who aren’t qualified for the jobs they land are succeeding due to their ability to perform well at an interview. The solution to this conundrum is to even the playing field by preparing for interviews and come across as polished. Then you–the qualified applicant will get the job.

Ya gotta be hungry, really hungry. Motor sometimes goes through the motions when playing on the field. Some jobseekers do the same. They tell me that they’ve spent a full-day’s work of the job search looking on line at job boards like Monster, Dice, Simply Hired, Indeed, etc.—and are satisfied with their job search activity. Activities like networking and sending tailored résumés and cover letters to employers take effort that will eventually lead to earning an interview. I see the look of hunger in some of my jobseekers’ eyes–it’s unmistakable and leads me to believe they won’t be out of work long.

Sometimes the ball doesn’t bounce your way. Had the ball been on his strong foot (left) he may have had the jump on his teammate; but, hey, that’s how the ball bounces. Even when the job search is done properly, you’re not guaranteed a job, let alone an interview. There are variables that stand in your way. When I tell my son that goals will happen when they happen, I mean that he can’t give up. Giving up will ensure that he never scores. I also believe that when the time is right, jobseekers will start getting more interview opportunities than they can handle. Continuing to work hard will lead to success; giving up all hope will ensure failure.

Next year is a new year for Motor. He will be a year older and a year stronger. He’ll not dwell on a prior year of hard work with no gratification. Next year he will play his feisty, hard-nosed style of play and the goals will come, and come, and come.