Tag Archives: LinkedIn

13 activities to do after losing your job

Number 13

I was once asked, “When you get laid off which is more important, to start networking or spend a week writing your résumé?” I thought this was a great question but believe jobseekers need to think of other important activities after they’ve lost their job.

Below are some of the must do’s for people who are starting their job search. You’ll note that dusting off your résumé and networking are far down the list of priorities.

1. Take time to regroup. This is perhaps one of the most important things you can do when starting your job search. It’s also something people neglect to, instead jumping right into the hunt the same day they’re laid off.

Conversely, some people wait too long to begin the search, considering this a time to take a “vacation.” You may see losing your job during the summer to take that vacation you never took during the year. Don’t. Take a week to group at most.

2. Evaluate your frame of mind. Understand that unemployment can play emotional havoc on your psyche and may require seeking professional help. Many of my customers have shared with me their despondency and even depression after being laid off or let go.

These feelings are not unusual, but if they persist, seek the help of a professional. No, commiserating with a former colleague doesn’t help. Surround yourself with positive people, not negative ones.

3. Think about what you want to do. Now is the time to think about what you really want to do, not what you feel comfortable doing. People may advise you to jump back into marketing, or finance, or nursing; but if it isn’t what you want to do, don’t pursue an occupation you no longer enjoy.

When I was laid off, I realized that I wanted to change my career. Deciding what I wanted to do was one of my top priorities. I had direction. Without direction, you’re like aimlessly driving a car driving around with no destination. Your job search will be longer.

4. Develop a plan. You have direction, know what you want to do. Now you need to determine what you have to do to reach that goal. Start with small steps, such as conducting one job-search activity a day, and build up to three a day.

Eventually you’ll start planning out each day to include job-search activities like networking, engaging on LinkedIn, contacting recruiters, following up on your networking meetings, using the Internet (sparingly), contacting your alumni association, etc.

5. Be dedicated to your job search. Determining your direction could take some contemplation, especially if you’re changing your career. Once you’ve decided on path you want to take, dedicate all you effort to getting there.

Is it necessary to spend 40+ hours on your job search I ask my workshop attendees. I don’t thing so. More like 25-30 hours of smart job seeking is more like it. And remember, you’re looking for work seven days a week.

6. Assess your greatest skillsThis is tough for many people, especially those who have a hard time promoting themselves, so solicit the help of others with whom you worked or know in your daily life.

Create a list of your strongest skills and accomplishments. These will make good fodder for your new and improved résumé. As well, you’ll be able to talk about them with ease, naturally.

7. Begin telling everyone you know—everyone. That’s right, everyone. You may think your sister in New York would never know of opportunities in Boston, but you never know who she may know who knows someone in Boston.

Don’t focus only on the people with whom you worked; you’re limiting your reach. Start attending networking events if you feel comfortable; it’s not everyone’s cup of tea. It’s important that others know about your situation, so they can help you in your job search.

8. Dust off the résumé. Ideally you should have been updating your résumé  while working, but we know how work demands leave little time to do this, and when we return from a hard day of work we have little if any energy to work on our résumé.

Now that you’ve done your labor market research: have an idea what you want to do, the projected growth of the industry in which you want to join, where the jobs will exist; it’s time to ramp up your résumé big time.

9. Get on LinkedIn. With all the articles written about the effectiveness of LinkedIn, you should know by now that most employers—approximately 95%—are culling talent on LinkedIn.

Take the time to do it right, though. Create a powerful profile and be active by updating often, joining and participating in groups, sending invites, etc. I advise my customers to use LinkedIn’s publishing feature as a way to show their expertise and become a thought leader.

10. Get out of the house. Your style might lean more toward attending networking groups, professional affiliations, volunteering, or using your local library’s computers (even if you have your own). Don’t forget your local One-Stop career center that offers you resources and training and education.

Please don’t sit behind your computer six hours a day sending out resumes through job boards. Go where people are, even if it’s to just sit near them. Isolation can be a terrible thing. Get out of the house!

11. Step up your exercising or begin exercising. Nothing is better for the mind than improving your physical condition. You don’t have to join a club. Simply walk every morning or do yoga. Make sure you get up at the same time you rose from bed when you were working. Do not let your routine slip.

When I was unemployed, I increased my walking from 45 minutes to 90 or more. It helped me to clear my mind and release frustration. It was also cheaper than joining a gym.

12. Develop your company list. You’re now in a good position to figure out what type of companies for which you’d like to work. Identifying the companies can help you with your research on them and career possibilities.

Your list will also come in handy when networking with jobseeker groups and informational contacts. People need to know where you’d like to work in order to help you.

13. Start knocking on companies’ doors. Use your company list to be proactive by approaching growing companies either by sending an approach letter introducing yourself to them or literally visiting your companies.

Richard Bolles, What Color is Your Parachute, asserts that your chance of getting a job is 47% if you use this method alone.

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The list of must do’s could be endless, but it’s important to keep in mind the important actions needed to properly start your job search. If you are having difficulty getting motivated, speak to close friends, relatives, or trained job-search professionals who can help you with this serious problem. Motivation is required in order to put our plan into action.

Photo: Andreas Gessl, Flickr

The most important 120 characters on your LinkedIn profile

We’ve hit a dead end. My customer is over the limit by two characters. “What if we use an ampersand instead of ‘and’?” I suggest. No, she doesn’t like this idea. Doesn’t look aesthetically pleasing. Doesn’t match the flow. She’s exasperated…I’m getting exasperated.

120-characters

We’re running on 10 minutes just trying to figure out how to stay within 120 characters that are so important to her LinkedIn profile, so important to everyone’s LinkedIn profile. I’m talking about the Professional Headline, or what I call the Branding Headline (BH), as it’s an important part of your branding.

My customer and I are limited on time, and I can sense her impatience. “Is this really important?” she asks. Oh yes, extremely.

The Branding Headline can only be 120 characters (including spaces) long. Less characters than a tweet. It’s prime real estate. Basically it’s where you state what you do and how well you do it.

You may choose to go with a branding statement or your title/s and areas of expertise. It’s the first verbiage visitors will see, and it contains keywords that help you get found through a commercial search—it can make the difference of you being on the first of second page.

A poll taken awhile ago on LinkedIn deemed the BH more valuable than the Summary section but less than the Experience section. More valuable than the Summary?! Needless to say, your words must be well chosen.

Visibility: Where does the Branding Headline appear? Part of it appears on your connections’ homepage when you share an update, such as an article or quote or bit of advice. A quick glance at my homepage reveals that the majority of my connections are not posting original content; therefore, they’re not selling their skills in their BH.

Your Branding Headline doesn’t only appear when you 1) respond to an update, 2) “Like” an update 3), connect with someone, 4) start a group discussion, etc. In a commercial search your BH will always appear in its entirety, and the title and skills the person seeks should be highlighted in your BH.

Importance: For me if I don’t know a person who is asking me to join his network, I will make my decision based on 1) if he has a photo and 2) what his BH says. No photo and a weak BH, I won’t accept that person. Like the photo, the BH tells me quickly who the person is. I don’t have time to view every profile to see if the person is worth connecting with. In short, the BH should accomplish:

  • Along with your photo, your BH first brands you; it is a value statement, an attention grabber.
  • It sets the tone for the rest of your profile, a mini Summary statement. Another poll taken awhile back on LinkedIn says the important sections of the profile, in order, are Experience, Branding Headline, and Summary.
  • It contains important keywords that help employers, potential business parties, customers, and visitors in general find you.

Below are LinkedIn members’ Branding Headlines.

Change your Game and Make More Sales. My clients increase sales 30% or more. A mere 76 words, this Branding Headline captures my attention because of its value statement.

This BH is more impactful because of the accomplishment in it: Sales & Leadership Coach & Consultant; Award Winning Sales Consultant & Director; Wine Consultant/ Wine Judge/ Crafter. It uses 118 characters.

My BH consists of my title and areas of strength. I created it to optimize my profile for “LinkedIn” searches. I’ve used 111 characters. LinkedIn and Career Search Strategist | LinkedIn Profiles | Author | Blogger ~ Job Search, LinkedIn, Introverts

Another BH that sells this LinkedIn member: Online Branding Coach ✮ LinkedIn Trainer ✮ Social Media BootCamp Instructor ✮ Career Specialist ✮ INfluential Speaker!

There are other Branding Headlines that impress, but the time the LinkedIn members put into crafting them was probably significant. I’ve lamented over how I can utilize the remaining nine characters in my BH.


My customer eventually settled on the ampersand, but only after 15 minutes of deliberation. We’ve got another 15 minutes left on the clock. When I tell her this, she sighs and laments that we still haven’t gotten to her Summary.

Photo: BethAnn Ragen, Flickr

7 ways to drop the ball in the job search

mistakegirl

I’m not known for my etiquette. For instance, I often forget to send birthday cards to family members,; or I forget their birthdays entirely. When I’ve forgotten birthdays, I’ve essentially “dropped the ball.”

There are a number of ways jobseekers “drop the ball” in their search. They may not be aware of the mistakes they’re making, or they simply may not care. But it only takes dropping the ball once to lose out on an opportunity. Here are seven mistakes that come to mind.

1. Don’t update their résumés to reflect the job requirements. Some of my customers admit to sending a cookie cutter résumé, or one-fits-all, to a prospective employer because it’s the easy thing to do.

Not recommended. It’s sort of like giving someone a Valentine’s Day card that you’ve given your loved one the year before…and the year before that…and the year before that. In other words, you’re not showing any love.

Employers hate receiving résumés that aren’t written to them, ones that don’t address their needs and concerns. So make the extra effort when writing the most important document you’ll write until you land a job.

2. Don’t send a targeted cover letter. Again, like the résumé, the cover letter must reflect the skills and experience that are needed for the particular job. Your cover letter is a great way to tell your story and point the reader to the key accomplishments on your résumé.

One customer of mine sheepishly admitted that she once sent a cover letter with someone else’s name on it. That’s just plain embarrassing but goes to show you that care goes into writing and addressing the requirements of the job.

3. Fail to follow up after sending the documentation. Unless the employer strictly says, “No phone calls, please,” follow up to see if she has received your material. Employers aren’t dumb; they know why you’re calling. You’re calling to put a voice to the résumé and cover letter. In that case, make sure it’s a good voice.

Be prepared to talk about your interest in the job and company, but most importantly be prepared to state what makes you better than the hundreds of other applicants for the job. Have your personal commercial ready to deliver, a commercial that’s tailored to that particular job.

4. Avoid networking. Even though you’ve heard over and over again that networking is the most successful way to land a job, you would rather apply for jobs online. Guess what, the majority of jobseekers are applying for jobs online, and these jobs represent 20% of all jobs available in the job market.

The best way to land a job is to penetrate the Hidden Job Market by networking. Employers would prefer promoting their own employees, but if that isn’t possible, they’ll turn to referrals. The only way to be referred is by knowing someone at the company or knowing someone who knows someone at the company.

Networking doesn’t come easy to everyone, nor do some people like it; however, it must be done. You don’t necessarily have to attend networking groups, but you should make it part of your daily routine. Network wherever you go, whether it’s at a sporting event, your religious affiliation, your dentist’s office, a social gathering.

5. Aren’t taking LinkedIn seriously. I know this is tough for those qualified jobseekers who don’t know what LinkedIn is and don’t understand why it’s important in the job search. I see the dear-in-the-headlights look on my LinkedIn workshop attendees when I ask them how their profile matches up.

These are people who are curious about the application—how it can help in their job search. Well, it can’t help if your LI profile isn’t up to snuff. Rather it can hurt. Here are a few ways it can hurt: 1) it’s identical to your résumé in that it doesn’t provide any new information; 2) it isn’t fully developed; 3) you only have a few contacts or recommendations. There are many more mistakes you can make with your profile.

As a side note, the other night I was talking to a recruiter from RSA who said he spends every day on LinkedIn looking for people to fill his software engineer positions. One point of interest: he told me Monster.com is dead to him. This is how important LinkedIn has become.

6. Don’t prepare for the interview. At the very least you should research the job and the company so you can answer the difficult questions. Take it a step further by gathering insider information on the job and company. Some of my customers have been savvy enough to use LinkedIn to contact people in the company.

However, the night before you can’t locate your interview outfit. You haven’t taken a drive by the company to see where it’s located and how long it will take you to get there. How many times were you told to practice answering some of the predictable questions you may be asked? Again, can you answer questions like, “Why should I hire you” or “Can you tell me something about yourself”?

7. Don’t send a follow-up note. This one kills me. After all the hard work, you don’t follow through with a Thank-You note that shows your appreciation for being interviewed, mentions important topics that were discussed at the interview, or redeem yourself by elaborating on a question you failed to answer. I tell my workshop attendees that the interview isn’t over until they’ve sent the Thank You note.

Don’t drop the ball for any of the aforementioned reasons; instead keep focused on one of the most important times in your life. My not sending birthday cards to my relatives, or even forgetting them all together, is minor in comparison to losing out on an opportunity.

To share is golden: 8 reasons to share others’ posts

Since publishing this post, I’ve added more great curators and will continue doing this until I’ve exhausted the number of people who share the most relevant information.  

Sharing

Raise your hand if you share your blog posts and other bloggers’ posts on LinkedIn, Twitter, Facebook, and other platforms.

Now raise you hand if you only share your posts. If this is you, you’re missing out on at least 8 pluses of sharing other’s posts. Not to mention you’re secluding yourself from, LinkedIn, Twitter, Facebook, and other communities.

Those of you who share others’ posts understand the value of sharing.

  1. It creates reciprocity. I, for one, am more likely to share what others write if they share my posts. It’s just plain right. Blogging pundits say that your posts will be shared more often if you reciprocate.
  2. It demonstrates great personality skills. Sharing posts of other bloggers shows you as someone who thinks of others, not only of yourself, thus portraying you as a team player. You read others’ articles, see value in them, and share them with your connections; demonstrating your awareness and desire to educate your audience (your team).
  3. You are secure in your established expertise. I understand the desire to establish oneself as a thought leader in the industry. But this can also be accomplished by sharing posts of others. Some of my valued connections, who are experts in their field, aren’t afraid that sharing the writing of others will affect their reputation.
  4. You know sharing won’t hurt your brand. “If I promote others’ material, readers will get confused by my message,” you think. Hog wash. If you are so insecure that you feel your message isn’t strong, your voice isn’t poignant, your style isn’t unique; maybe you shouldn’t be sharing your posts on LinkedIn and other platforms.
  5. You don’t come across as narcissistic. Ouch. I know this one hurts. At times I believe I’m guilty of this, so I try to be the best curator of information as possible. But if you only share your posts, you come across as “all that.” The true blogger will acknowledge the efforts of others, not act as though he’s standing in front of the mirror primping himself.
  6. You become known as a curator of great information*. LinkedIn is known as the most professional online networking platform. One reasons why LinkedIn has this reputation is because its members provide information capital. I know, for example, that I can find a plethora of articles on the job search, LinkedIn, and introversion—my preferred topics—on LinkedIn.
  7. Sharing is a great way to educate yourself. The posts you share are the ones that teach you something; so impressed with them that you want to comment on the lessons you learned. I learn more about the job search or LinkedIn when I read others’ posts; and, as such, I want to educate my connections.
  8. You add value to LinkedIn’s community. Related to number 6, LinkedIn offers its members more value when they can read a well-written, thoughtful post and learn somethings from them. It makes visiting LinkedIn worthwhile. Conversely, if one were to only post his/her articles, the content would be limited and LinkedIn wouldn’t be the valuable platform it is.

*My (partial) personal  list of LinkedIn curators include, in no particular order, Hank Boyer; Hannah Morgan; Pat Weber; Sabrina Woods; Rich Grant; Jack Mulcahy; Greg Johnson; Randy Block; Lynda SpiegelDoug AlesJeff SheehanSultan CampMark BabbitEdythe RichardsJohn White, MBAPaul DruryMarietta CrawfordMaria FafardPaul CroubalianIngrid Goldbloom BlochGeorge ArmesKurt Foedisch; Bobbie FoedischTrent Selbrede; Susan Joyce; Sarah Elkins and Shelly Elsigler

I could be better about sharing; I know this. I search for job posts that are relevant to my connections, posts they will appreciate. I fear that my posts outnumber the ones I share from others, but I’m trying to be better. For those of you who don’t share other bloggers post, perhaps you should try.

If you enjoyed this post, please Like or Share it.

Photo: Nanagyei, Sharing

14 traits of a winning LinkedIn group

Your GroupsI’ve talked to my workshop attendees about the importance of participating in groups until my advice sounds like a mantra. “You’ll only benefit from a group if you participate,” I tell them. “Start discussions, contribute to discussions, network within your groups…blah, blah, blah.”

But here’s the thing: why should we participate in our groups if they don’t add value? If we’re the Top Contributor for weeks running, doesn’t it mean no one else is pulling their weight? Further, does this say no one cares enough to be part of the community?

As the owner of the group, you are responsible for its growth and productivity. And if it gets to the point where you run short of time and can’t monitor or contribute to every discussion, assign people who are dedicated and will keep your group vibrant.

Recently I inherited a group, and I reflect on the responsibilities that go with owning a group (I already own a group). Can I handle taking on another group? Will I make the members happy to be part of the group? Can I find people who will manage it when I run out of time? To run a winning group:

  1. Big doesn’t necessarily mean better. I’m talking about the number of members, of course. Many people think joining a group with hundreds of thousands of members is the way to go. It’s quality of members that matters, not quantity. A winning group has the best minds in the industry.
  2. Great discussions. This is a mark of a winning group. Discussion should be relevant but it doesn’t mean members can’t go off track and raise new issues. Thirty-nine comments are always a good thing; it indicates involvement. Let people feel comfortable introducing new thoughts, ideas, and advice.
  3. Conducive to networking. Winning groups promote virtual networking among its members, as well as direct communication. Groups are where members can communicate, even if they’re not first degree connections.
  4. Appropriate shared information. The group’s mission should be upheld, and group members should post discussions that are relevant. I left a group because even its members wondered if the information was appropriate.
  5. Attracting thought leaders and keeping them in your group. They’re the ones who keep it going with interesting discussions. Thought leaders add value to the group when they contribute to discussions—everyone listens. As a group owner or manager, add your two cents when a great curator provides newsworthy articles.
  6. Members feel welcome. A winning group makes its members feel welcome. The owner or managers should welcome new members by introducing them and encouraging introductions from them. It’s about creating a community.
  7. Hold members accountable for contribution. I write this with a huge grin on my face. Years ago I was removed from a group because I wasn’t participating at the rate at which I was expected. I had great respect for the owner for doing this and removed myself from eight groups.
  8. No SPAM. Spam is considered anything hinting of sales or self-promotion. This may be the breaking point where members start dropping like flies. The owner or managers can delete or move content to Promotions if the entry is spam.
  9. Group rules, but not stifling. Every winning group should have rules, but not rules that make members walk on eggshells. Rules, for example, on how to pose questions or start discussions are a bit Machiavellian. One group I’m in poses such rules. Maybe it’s time I exit this group.
  10. No pending submissions. I’m sorry, but if I submit a question, contribute to a conversation, mention a job, or post an article; I don’t want my submission to be reviewed. Trust those who contribute to the group…unless they break rule #2. In addition, some owners aren’t diligent about checking submissions, leaving people waiting for their discussion to show.
  11. Act quickly on people who want to join groups. Some owners and managers don’t clean house as quickly as possible. (Guilty as charged.) Winning groups act quickly on people who want to join the groups, not making them wait in limbo.
  12. Variety of contributors. In my group I love to see other contributors. I don’t want to be the only person whose face is covering the page—the top contributor. Winning groups have many people participating, contributing to its community.
  13. Jobs tab. Not common to all groups, but having a jobs section is nice for those who are looking for employment. It’s great when members contribute jobs that aren’t advertised, so group members are the first to hear about them.
  14. The articles shared must add value. Whether an article is one you read and enjoyed or one of your own, it must be well written and provide information of value. Include a question or statement with the article you’re sharing with a group.
  15. Get rid of the Promotions tab. Let’s face it, no one goes to the Promotions tab. It’ a wasteland where some legitimate contributions are banished to. If contributions are too promotional, they can always be banned. In some cases I want people to promote their upcoming job-search events.

Groups is perhaps the best feature LinkedIn offers. Some members encourage you to join the maximum number of groups allowed, 50, while others suggest joining only groups in which you can participate on a regular basis—I’m in this camp. Regardless of the number of groups you join, make sure the winning characteristics outweigh the losing traits.

If you think of any other attributes that make a winning group, let us know.

If you enjoyed this post, please share it on LinkedIn and Twitter.

9 major job-search changes for older workers

One question I ask during my introductory workshops is, “When did you last have to look for work?” Invariably I’ll get answers like “25 years,” “35,” 40,” and so on. On the other hand, others haven’t had to look for work in the past five or ten years, some in the past two years or less. The disparity is great between my customers who have been long-tenured workers and those who are veterans to the job search.

older worker2

The folks new to the job search didn’t have to write a résumé that fits today’s standards, if write one at all. Nor did they have to go through five to 10 rounds of interviews. They might also be new to networking, never used LinkedIn, haven’t engaged in informational meetings, and used other job-search methods. Some tell me, “Companies came to me. I didn’t have to do anything.”

These people have a lost look on their face. It’s as if they have to learn to walk all over again.

Needless to say, there have been changes in the job search in the past decade or two, changes that represent challenges to people who aren’t used to a different job search. Here are eight components of the job search that are new to older workers.

1. The most obvious change, being out of work. This comes as a complete shock, especially for those who worked at their last company for 20 or more years. Gone is their routine, the camaraderie they shared with their colleagues, the income they came to rely on. Also gone, for some, is their self-esteem and confidence.

They know they are experienced and valuable workers, but there’s self-doubt and fear that the job search will be long. In the back of their mind they know the longer they’re out of work, the harder it will be to regain it.

Older worker2

2. Longer hiring process. The good news is that employers are hiring. The bad news is that it’s taking them longer to pull the trigger. Depending on the Source, it can take as long as 28-39* days for a company to hire a candidate.

I’m witness to many job seekers who are getting jobs but usually after a longer process than before. It’s not unusual for job candidates to be interviewed multiple times over the telephone and endure additional face-to-face interviews.

One of my customers endured five telephone interviews before being hired. Another was hired after 12 personal interviews—No lie. This goes to show that employers are more cautious than in the past; they don’t want to make hiring mistakes, as it can cost tens of thousand dollars to hire a replacement employee.

3. Résumés have changed in the past decades. Nay, the past five years. Employers want to see accomplishments on résumés, not just duties. I remember applying for positions years ago where I would send résumés that were one-fits-all, didn’t include a Performance Profile, and were written in Currier font.

There are enough articles written on how it’s important to list quantified accomplishment statements. (Read this article that explains 10 important elements of a professional résumé.) But talk has increasingly turned to the importance of appeasing the Applicant Tracking System (ATS). Simply put, this software eliminates approximately 75% of résumés, based on the lack of keywords. Approximately 95% of my customers haven’t heard of the ATS.

4. Networking is imperative. During the days when securing a job took less time and all the jobs were listed in the newspapers, networking wasn’t as important as it is now. This is a tough change for many people who haven’t had to look for work for a couple of decades. Networking was necessary as part of their job. But to find a job? Not so important back then.

Now your business is called Me Inc.; meaning you are your own business and therefore networking is absolutely necessary. And it can be uncomfortable, even scary. (Read this article on getting outside your comfort zone to network.) Anywhere from 60% to 80% of your success can be attributed to personal networking.

older worker5. LinkedIn arrived on the scene. At least 95% of hiring authorities (recruiters/hiring managers/HR) are using LinkedIn to cull talent. Twelve years ago LinkedIn didn’t exist. My customers who haven’t had to look for work since 1988 feel like a confused child when they hear of LinkedIn’s ability to help them find work. Talking about having to learn to walk again.

Some are even afraid of “being on the Internet.” This is an immediate stopgap to LinkedIn. When I hear some of the long-tenure employees say they’re reluctant to disclose too much information, I’m inclined to tell them not to join LinkedIn. (Read this article on how LinkedIn isn’t for everyone.) One cannot be afraid of the Internet if he wants to benefit from LinkedIn.

6. Most jobs are posted online. Older workers are now faced with the prospect of searching for jobs on job boards like Monster.com, Dice.com, Simplyhired.com, and a plethora of others. Because most jobs—75%-80%—are unadvertised, this is time often wasted. In addition, the applications are difficult to fill out for some older workers who aren’t familiar with the computer.

Twenty years ago I remember picking up the Sunday edition of the Boston Globe which was thick with job ads, and the challenges of the Hidden Job Market weren’t as glaring as they are today. More jobs were obtained by using newspapers to locate them, and then we simply sent a generic résumé to land an interview. This speaks to changes in technology, which some older workers struggle with.

7. Telephone interviews are more challenging. This includes telephone interviews which are making the traditional screening process an oxymoron. Yes, employers want to know your salary requirement, but the questions go way beyond that. Telephone interviews are conducted by most employers. They are similar to face-to-face interviews, save for the fact you’re not at the company.

Now, as one former customer told me, the phone interview can consist of behavioral-based questions only. “They’re tough,” I hear. “I wasn’t prepared.” More than one customer told me they were only asked behavioral-based questions, approximately 12 of them. (Read this article on Preparing for behavioral interviews.)

8. The personal interview is tougher. Many of my customers are taken aback by group interviews. Thirty, or so, years ago, group interviews were not common. Rather, companies would conduct one-on-one interviews to size up the job candidates. Group interviews are commonplace these days; they should be expected.

The group interviews aren’t the only challenge candidates are facing. Tough questions, such as behavioral-based and situational, as well as tests to gauge one’s knowledge. Interviewers are asking questions that get to the core of the applicants. One of my customers told me that after a five-person group interview, he felt like he’d gone three rounds with Mike Tyson. He told me this prior to his next interview with the company, and maybe additional interviews henceforth. When do they end?

9. Age discrimination is the white elephant in the room. This is not a myth nor an excuse. Older workers are experiencing it from not only younger interviewers, but older interviewers as well. The reasons range from the demand for higher salaries than younger workers to inability to keep up.

However, the smart employers understand these reasons aren’t necessarily true. As well, older workers have many fine attributes they bring to the table. (Read this article on the 5 strengths of the older worker.) I suggest that my older job seekers explore companies that are older-worker friendly. AARP can be helpful, or simply looking on LinkedIn for companies whose average age exceeds 40 plus can be a find indicator.


These are a few of the changes that have occurred since older workers have had to look for work. Very talented people, who were at the top of their company, are experiencing changes that are hard for them to grapple. But eventually they get into the groove and learn the proper tenets of the job search. Some of the long-tenured workers even see this as a welcomed challenge.

*Jobvite 2017 Recruiting Funnel Benchmark Report. And based on occupation and industry, this figure (39 days) is less or more.

Dear College Students, please read the following 10 LinkedIn tips

Increasingly more college students are joining LinkedIn, and that’s a good thing. I only ask that they keep these ten tips in mind. 

happy african american college student leaning against campus wa

Dear College Students,

If I could offer you some advice, it would be this: take a serious look at an application called LinkedIn. I suggest this because your demographic is still unrepresented on this platform. Facebook? You are well represented on this social medium. Twitter seems to be on the rise with you, as well as with younger folks. Heck, even my teenage kids are on Twitter.

I sincerely believe that LinkedIn will help you in the future. And if you think about it, there’s no time better than now to prepare yourself for the future. Isn’t that what you’re being taught in school, prepare for the future? If it were up to me, LinkedIn would be a required course. Maybe it will become part of the curriculum, but probably not for a while. Until then here are some strong suggestions:

  1. Get on LinkedIn immediately. Don’t think immediate gratification and forget about accumulating tons of “friends” and “followers.” It’s about making connections. LinkedIn ain’t sexy.
  2. Make an immediate impact with your branding title. “Seeking Employment” or “College Student at X college” is not going to do it. At least “Finance Major at X College | Aspiring CFO | Captain of Lacrosse Team | Dorm Advisor” would foreshadow greatness.
  3. Perception is half the battle, which means you will be judged on your photo. You’ll want a photo that will elicit confidence from potential networkers and employers; not one of you taken at Arizona State during a fraternity initiation with beer bong in plain sight.
  4. Some college-age profiles I’ve seen fail to tell a compelling story in the Summary section; rather they talk about enjoying their socialization process before going “Big Time,” not their aspirations of learning lean procedures or their philosophy of management.
  5. It’s hard to support a work history when students haven’t interned at Ernst and Young or Raytheon, but even working summers for the DPW demonstrates the hard work of toiling under the oppressive sun, removing roadkill from the road, and installing sewage pipes. Bottom line, show some type of work history in your Employment section.
  6. There’s no rule stating that you need to stick to the default setting of the profile sections. You might want to move the Education section to the top, below the Summary. There you can highlight Activities and Societies and Additional notes.
  7. This goes without saying; the world will be unforgiving of sloppiness. I recently saw a profile from a grad student who had approximately 10 spelling errors or typos in his Summary. I brought this to his attention and haven’t heard from him since. Oh well.
  8. Your LinkedIn profile now complete, it’s time to connect with quality people. Friends are nice, as are family members, but think future. Alumni, college professors (if they will), people who are currently working in your desired industry/ies, career professionals like me, etc. Check out the Find Alumni feature.
  9. Create a presence. I know many college students who are blogging on their topic of study and, hence, their future occupations. If you have great PowerPoint, Prezi, or YouTube presentations, post them on your Profile. Remember that it’s all about professionalism.
  10. This is my last bit of advice: be professional in everything you do with LinkedIn. No one on this application wants to know about your partying habits or fashion statements or see your photos of Spring Break. Sorry, it’s not about that.

My oldest daughter is off to college next year, so I hope she heeds my advice. Pinterest is fine, I tell her, communicating on Twitter is even better, but it’s LinkedIn that will help her network online. I haven’t seen LinkedIn offered as a core course at her school, but maybe I’ll make a strong suggestion.

Now read the follow-up to this article.

Photo: Flickr, Spanish Virtually

6 sources of accomplishments for your résumé

The other day one of my résumé writing workshop attendees told the group she couldn’t think of any accomplishments from her last job. As I’m known to do, I told her she wasn’t thinking hard enough. Silence.

She’s an administrative assistant and, like we’ve all heard before, she was just doing her job. I began by asking, “Did you reduce your boss’ stress?”

“Yeah,” she said. “He told me I organized his life. He’d be lost….”

“Do you have that in writing?” I interrupted.

She smiled. “He sent me e-mails saying this. They were really great to read.”

“Did you keep them? Forward them to your personal e-mail? Did you keep a brag e-mail folder?”

No she hadn’t. I’m not one to harp on past mistakes; but this was a mistake, and a good lesson for the rest of the group. I didn’t need to say more; the lesson was learned.

Normally we think of quantified accomplishments as the only ones that matter—they matter a great deal—but what others write and say about you also matters. Take the following accomplishment for an administrative assistant:

Created an electronic filing system that reduced paperwork and increased productivity, prompting the following statement from the VP of operations, “You’ve made this office much more efficient.”

There are very talented people who don’t have access to dollar amounts or percentages to quantify their results. This is where what their boss said can be used as an accomplishment. If this is the case with you, consider the following sources of accomplishments for your résumé:

  1. E-mail is fair game. If you’ve received e-mail from you supervisor that touts your accomplishments, hold on to it and store it in a safe place, like a brag e-mail folder. I do this when I get e-mails from my customers thanking me for the help I’ve given them.
  2. Voice-mail can be used, as well. If your boss compliments you, consider using it on your résumé and other written communication. You might want to get your boss’ approval before you use her words in a public forum; it’s only courteous.
  3. Performance reviews are an obvious source of fodder for your résumé. These are professional documents that are often placed in your employee folder, used to justify promotions and raises if your performance is consistently good. Receiving outstanding marks on your performance reviews are certainly reason to tout them on your résumé.
  4. Verbal comments from your former boss can also be used on your résumé as quotes. “Director of marketing commented, ‘Josh, your ability to build and foster relationships has helped Company X achieve the financial success we’ve striven for.'” It’s especially important that you’re both on board with this, just in case she’s questioned about it during a reference check.
  5. Thank you cards from customers/clients speak to your customer service and other skills you’d like to highlight on your résumé. Have you received cards that thank you for your help and caring nature, or assistance in closing a large deal? If so, ask the sender if you can quote him on your résumé.
  6. LinkedIn recommendations have been used by my customers as fodder for their résumé. Not all employers will see your LinkedIn recommendation, either because they’re not on LinkedIn, or aren’t Internet savvy; so take advantage of what your connections have written about you.

Given that it’s difficult to think about accomplishments that are quantified using numbers, dollars, or percentages; don’t discount what your supervisors and manages have written or even said about you. You may want to set them apart as quotes or integrate them with accomplishment statements. Keep in mind that some industries, particularly high tech, may not fond of quotes. To others, quotes carry a lot of weight.

5 ways (each) to brand yourself with your résumé and LinkedIn profile

Resume2

Now what? You have a personal brand that is great; it clearly shows your value to employers, so now you have to show it to the world. You’ve heard it over and over that you’re a product to be sold to employers, the buyers.

However, if your brand isn’t consistent, you’re not an established product. Consider how you’ll brand yourself with your résumé and LinkedIn profile.

Résumé

Your résumé is most likely the first document the employers will see, so your personal brand must have an immediate impact. If not, your chances of getting an interview are very slim.

Purpose of your résumé. You will send a tailored résumé in response to a specific job. Your résumé employs push technology, as you are reacting to an advertised job. The following components of your résumé will contribute to your personal brand:

  1. A branding headline tells potential employers exactly who you are, as well as what you’re capable of doing. It should consist of approximately 10 words that describe what you do, perhaps the industry/ies in which you work, and some strong areas of expertise.
  2. Performance Profile is a section on a résumé that sometimes gets overlooked in a reviewer’s rush to get to the Work History. However, if you throw in phrases that immediately expresses your value, such as a bolded  accomplishment statement, your Performance Profile will not be overlooked. Example: Operations manager who increases companies’ revenue in excess of 60% annually through shrewd business acumen.
  3. Key skills for the positions you’re pursuing are listed in your Core Competency section. These are skills that are specific to the position for which you’re applying. Don’t highlight skills that are irrelevant for a particular position, e.g., strong written communication skills when verbal communication skills are essential.
  4. Job-specific accomplishments will effectively send a consistent branding message. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes. Provide quantified results in the form of numbers, dollars, and percentages.
  5. Keywords and phrases common to each position are not only necessary to be located by Applicant Tracking Systems (ATS); they’ll rouse attention from employers in a Core Competency section.

LinkedIn profile

Purpose of you LinkedIn profile. Your profile is NOT focused on a specific job; it is static and more general. It uses push technology, as recruiters and hiring managers will find you by entering your title and areas of expertise.

Your consistent message demonstrated through your résumé carries over to your LinkedIn profile. While your profile and résumé are different, they are similar in how you deliver your branding message.

  1. Like on your résumé, a branding headline will tell potential employers exactly who you are, as well as what you’re capable of doing. However, it is general and includes more areas of expertise. Your branding headline and photo are what visitors to your profile will see first. Together they must make a great first impression.
  2. Your profile Summary will be different from your résumé’s Performance Profile; it is written in first- or third-person, but it must brand you as someone who demonstrates direction and potential greatness. You may use content from your commercial in your Summary. To some this is considered the most important section of your profile. You’re allowed 2,000 characters.
  3. List your outstanding technical and transferable skill in the Skills section. This section on your profile is similar to the Core Competency section on your résumé. The skills you list must show your proficiency, as opposed to your familiarity. You will be endorsed for your skills, which arguably demonstrate your expertise.
  4. Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Accomplishments that are quantified with numbers, dollars, and percentages speak louder than simple duty statements and are the most effective way to brand yourself.
  5. Keywords are just as important to have on your profile as they are on your résumé. Employers will only find you if your profile contains the keywords they enter into Advanced People Search. LinkedIn has a new Skill feature that analyzes your technical and transferable skills, indicating their projections and offering more suggestions, among other cool features.

Some additional components of your LinkedIn profile which will cement your consistent branding are ones not found on your résumé. The most obvious is a highly professional or business casual photo. Another useful area of your profile is Media which allows you to share PowerPoint or Prezi presentations, copies of your résumés, videos, and various other files.

Combining both documents, your brand with be more powerful than if you use a résumé alone. The résumé to respond to job ads and your LinkedIn profile to pull employers to you will be the powerful punch you need in your job search.

Photo: Flickr, Ploymint HQ

7 interesting facts about LinkedIn Groups you should know

LinkedIn Groups3Which LinkedIn feature is your favorite for the job search? Is it Companies which allows you to locate and connect with people who can open doors for you? How about Jobs which, according to some, has become the second most effective job board, two notches above Monster.com. Or Who’s Viewed Your Profile, Find Alumni, Pulse?

There’s one I’ve not mentioned yet. It’s a feature that provides you with an arena to express your views, ask questions, share articles, connect or communicate with people who are outside your first degree connections, and more. Groups is high on the list of my favorite features, quite possibly my number one.

That said, I’m going to give you a rundown of Groups functions, some of which are very useful, others not very, and others a waste of time.

Your Groups’ Feed

Goups

1. Your Groups at a glance. When you first choose Groups in the Interests drop-down (silly that one of LinkedIn’s best features doesn’t have its own link), you’ll see a page that allows you to take immediate action. Rather than having to open a group, you can do the following:

Keep up with discussions. This is an easy way to see what’s going on in each of your groups (providing there are discussions happening) and contributing to said discussions. Depending on how much time you have on your hands, you can scroll and scroll down your screen to see if there is anything of interests.

start a discussion in GroupsStart a conversation (New). How easy can LinkedIn make starting a discussion in a particular group. Begin your discussion by selecting a title (LinkedIn provides some suggestions) and adding details, choosing a group (only one group. Sorry), and post it.

Manage your groups’ settings. This function allows you to rearrange your groups in the order you want them to appear. You can also adjust Member Settings, e.g., Visibility, Contact Settings, Update Settings, and Leave the Group. In terms of visibility, I tell my jobseekers to not show their Job Search groups on their profile. Rather the groups that are related to their occupation.

Open One of Your Groups and Go to Town

2. Discussions. Probably the best feature Groups has to offer, as it allows you to show your expertise through intelligent questions, thoughtful answers, relevant shares. One of my valued connections, Hank Boyer, constantly shows up on my Groups feed posting articles that are relevant to his connections.

3. Promotions. No man’s land. Promotions are ignored in most groups because any type of information posted and deemed as self-promotional end up here. One of my valued connections informed me that when he posts anything in a group I started, it is automatically placed in Promotions. I removed this page from my group.

4. Jobs. This is feature that is sometimes ignored by group members and, therefore, they don’t learn about jobs posted by their fellow members. I’ve sent messages to the members of my group informing them to look in Jobs, but this isn’t something that I can do on a constant basis.

5. Members. A valuable feature if you’re looking for someone whose occupation is closely related to yours. Type in “Project Manager” in the search field and you will be able to access the full profiles of group members who have “Project Manager” on their profile. Better yet, you can:

  1. Follow
  2. See activity
  3. Send message
  4. Connect

with any member in your group, even if he/she is a 3rd degree. I tell my workshop attendees that if they want to communicate directly with someone who’s not in their direct network, they can join a group of which the person is a member. The same goes for connecting with 2nd and 3rd degree connections.

6. Search. This is where you can search for discussions from the group’s members. When I want to search for a discussion started by one of my fellow group members, or when he’s been mentioned in a discussion; I type in his name in the field and am granted this information. There are other items you can search:

  1. Latest Activity
  2. All Discussions
  3. Manager’s Choice
  4. Discussions You’ve Started
  5. Discussions You’re Following
  6. Pending Submissions

7. Number of groups to join. I tell my LinkedIn workshop attendees that LinkedIn allows them to join up to 50 groups, but I advise them to join groups only if they will be active participants. This leads me to conclude that a good rate of participation should be at least once a week—whether you ask an illuminating question or answer one.

This further leads me to confess that I was once banished from a group because of lack of activity–yes, it’s possible. Thus, I made it my mission to participate in more groups or quit them. Should I get my hand slapped again, I will gladly apologize to the owner or manager who banishes me from that group.

My advice to you is shed the groups you’re ignoring. Treat it like spring cleaning; purge your proverbial LinkedIn house of those groups you’ve stopped visiting. Trust me, it will feel great.


If you know of other functionality of Groups not mentioned here, let us know.

As always, if this post helped you, please share it with others.