Category Archives: LinkedIn

It’s unanimous: the Top 10 LinkedIn Profile Headlines from job-search experts

Anytime a “Top 10” list is created there is some doubt in the minds of the readers if the selection process was fair. This is why I asked a committee of eight people to choose which 10 LinkedIn profile Headlines stand out from a list of the ultimate list of 80+ LinkedIn voices job seekers should follow.

I recused myself from voting and asked that the committee to not choose themselves as one of their choice for the 10 best Headlines.

They agreed to be as objective as possible: the Headlines they chose were to be based on content that resonated with them in some way, not out of loyalty to the individuals, the number of followers each person had, or any other variables.

One last rule was that if there was a draw, I would elicit the help from a third-party volunteer to break the tie. And, as it turned out, there was a four-way tie for numbers 9 and 10 on the final list.

What’s so important about the Headline?

In a poll I conducted seven months ago, it was determined that out of three profile sections–Headline, About, and Experience–the Headline is the most important of the three. And there has been a plethora of literature lauding the value of a strong Headline.

It’s been called your handshake, first impression, gateway to the rest of your profile, personal brand, and more. In addition, it’s the first thing (other than your photo) people see in their homepage timeline, when you comment on a post, appear in a search result, among other places.

The various types of headlines

There are various ways to write your Headline. The five that come to mind are: keywords only, tagline only, or a combination of a tagline and keywords. There are benefits to writing your Headline using all of these methods.

The keyword method’s purpose is to attract hiring authorities to your profile when they do a search. It’s widely believed that the Headline is valuable real estate, carrying more weight than all the sections, save for your titles.

Employing a tagline only, in my opinion, is optimal for people who are gainfully employed and want to attract readers to their services or products. These people rely on the keywords throughout their profile to attract hiring authorities who are doing searches.

The king of Headlines is the combination of keywords and tagline. You can start with a tagline followed by keywords, keywords followed by a tagline, or a hybrid approach where the tagline is in the middle of your Headline.

However you decide to structure YOUR headline, follow Hannah Morgan‘s advice:

The best LinkedIn headlines explain what the person does and who they serve plus at least one surprise element. That could be a fun emoji, an achievement or a fun fact.

The best way to show you how to write a great profile is to present the Top 10 LinkedIn Profile Headlines.

The Top 10 LinkedIn Profile Headlines

Shelley Piedmont 👉 Yes, You Can Love Your Job! I Help You Find The Right One | Career Coach & Former Recruiter | Resume Writer | Interview Expert | LinkedIn Profile Optimizer | HR Certified

Adrienne Tom 👉 31X Award-Winning Executive Resume Writer, LinkedIn Profile Writer, Job Search Coach ▶️ I help managers, directors, & corporate executives (CXO) level up, land a job faster, & increase earning power! Canada & US Resumes

Austin Belcack 👉 I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

Ashley Watkins 👉 Certified Resume Writer ★ Job Search & Interview Coach ★ Former Recruiter ★ 2019 LinkedIn Top Voice ★ Land more interviews and job offers faster!

Lezlie Garr 👉 Career Change Advocate | Certified Career Transition Coach & Resume Writer | LinkedIn, Interview & Job Search Strategist | I help ambitious professionals shift out of soul-sucking work and into meaningful careers

Laura Smith Proulx 👉 Global Award-Winning Executive Resume Writer & LinkedIn Profile Writer. Former Recruiter. 11X Certified, 21X Award-Winning Writer & Job Search Expert. Forbes Coach. Featured in Time, CNBC, Glassdoor. I get RESULTS!

Kathy Caprino 👉 Author of The Most Powerful You | Finding Brave™ Career, Leadership & Executive Coach | Int’l Speaker & Trainer | Forbes Senior contributor | dedicated to helping women reach their highest, most thrilling potential

Bob McIntosh 👉 I’m fighting the Good Fight for job seekers 👊 LinkedIn Trainer ◆ Career Coach ◆ Blogger ◆ Online Instructor 🏆LinkedIn Top Voices for 2019 🏆MassHire Ingenuity Co-Award Winner ◆ #LinkedInUnleashed

Meg Applegate 👉 I connect high-achieving women to career advancement | Award-Winning Resume Writer | Job Search Coach | Personal Branding Strategist

Tony Restell 👉 Social Media Marketing is like a Rubik’s Cube. I’ll help your business solve it! | Small business marketing and lead generation | Recruitment marketing | Social selling

What the committee says about a great headline

Jessica Sweet: A great headline is a Swiss-Army knife of words, serving multiple functions at once, slicing through the noise and grabbing your attention. Not only does it make you stop in your tracks, it quickly conveys what you do, how you do it, how well you do it, and reveals a bit of your personality. Including metrics, emotional words, and a clear target audience will all help your reader sit up and immediately know whether they need your services.

Susan P Joyce: Regarding the headlines, I was very impressed by the clear value statements in the headlines. For me, the most effective headlines begin with the value/benefit statement (Austin, Ana, Brenda, and Tony, for example) because:

🔹 These headlines answer the question, “Why should I contact/connect with this person?”

🔹 The words at the start of the headline are the ones most consistently visible when the short versions of the headline are visible in search results and LinkedIn activities (posts, comments, etc.).

🔹 The words at the start of the headline are likely to standout in a quick scan of the top of the profile.

🔹 The value statements may add important keywords in addition to the keywords included in standard job titles and certifications/qualifications (like MBA, etc.).

Of course, most of the people on this list are consultants who are marketing their services to potential clients in LinkedIn. If someone is a happily employed IT project manager, for example, their headline would be similar but would also include a positive reference to the employer (keywords!).

Nii Ato Bentsi-Encill: Not all headlines are created equal, and that’s because the best ones stand out by serving their target audience with useful information and interesting details that grab their attention. Strong headlines typically include 3 core elements: 1) Branding, 2) Metrics/Evidence, & 3) Keywords.

Combining these three features allows a headline to tell a short but powerful story about the potential within the associated profile. It might spark curiosity or emotion when reading it. When you can provoke a reaction in your reader to immediately opt-in, you know you’ve done something right. The strongest headlines connect with and inform readers.

Sonal Bahl: Imagine looking for a house. Your specifications are: 3 bedrooms, 120 m2, 2 baths, near a park and shops. Central location. You go to your favourite website, search, and here come the results. Right on top of the list and match your requirements perfectly.

Do you ever click on links without a description? It just says: House available. That’s it. Nope, they don’t get clicked.

So, Dear Job Seekers, Recruiters are looking for you. You are the HOUSE. I beg you, please. Stop writing ‘Actively seeking new roles’ in your LinkedIn headline. Your headline needs to help you to be FOUND.

Do this instead: Titles, Skills, and an Accomplishment. Example: Project Manager | Agile & Scrum Methodology | B2B | 10 years experience managing complex, multi-stakeholder projects & saving organisations $300,000 annually.

Shelly Elsliger: I refer to the LinkedIn Headline as a Professional Branding statement because it’s job is to let viewers know who you are and what you do that differentiates you from the competition. When you are able to grab someone’s attention, own your space, effectively answer, “Why me?”, and add a touch of personality all at the same time, you have the ingredients of a winning LinkedIn Headline.

Kevin D. Turner: I’m attracted to [Headline]s that concisely tell and sell me on their value within a few words. Like Albert Einstein would say “If you can’t explain it simply, you don’t understand it well enough.”  Once that is accomplished, I will forgive and expect the following space to be filled with keywords for LinkedIn SEO. I must admit, I not a big fan of emojis, special characters like | or Fancy Font Generators in Headlines.

Sarah Johnston: The top headline I chose clearly defines the work Adrienne does using well researched keywords. She quantifies the impact of her work by stating she is a 31X winning writer. She also defines her target audience by stating that she works with managers, directors and corporate executives in the US and Canada. 

LoRen GReifF: What makes a great headline, and why I chose who I did is because they all do three things really well. They straddle and strike the balance between these headline virtues:

Their audience: Who specifically they’re talking to and what they can do for them.

Their source of authority: Including recognition & credentials.

A personal something: That’s fun and/or disruptive to break away from a cliche or a diploma-like list.

My deepest appreciation goes to the search committee who did the heavy lifting and kept me out of the process. The fact that my profile was chosen as one of the top 10 is an honor. I’m also happy to say that this article will be my 100th one for the compilation of LinkedIn articles.

Photo by Magda Ehlers on

How To Post and Engage On LinkedIn

This guest article is from Hannah Morgan, a LinkedIn Top Voice, job-search strategist, and founder of Career Wondering what to post on LinkedIn? Hannah provides great advice on what to share with the LinkedIn community.

You’ve updated your LinkedIn profile for the one-millionth time but nada, nothing, zilch. No one is contacting you. What if I told you that having a dazzling profile is just one small part of getting found on LinkedIn.

Sure, you need to have a keyword-rich profile. But in order to expand the reach of your LinkedIn profile, you’ll have to become active and actually use LinkedIn.

But what kinds of stuff should you post on LinkedIn? And how often?

Just dedicate 5 minutes a day. That’s all it takes!

But First: Tips For An Awesome LinkedIn Profile

What To Post On LinkedIn

Sharing regular status updates and being active on LinkedIn will guarantee more people view your profile. And the more people who view your profile, the greater the chances of gaining new connections or future job opportunities.

So how often should you post (share an update)?

At least 20 posts a month and no more than 30 updates a month. (That’s just one update a day from Monday-Friday.) And don’t post them all on the same day.

If you want to see ideas of things you can post, read 25 Inspiring Ideas for What To Post On LinkedIn

Here are a few ideas

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Engage With People Too

Adding comments to someone’s post is better than “liking” it. Comments can lead to future dialog and networking opportunities! Do you need ideas? Here you go:

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For more details and examples, read How To Post Engaging Comments On LinkedIn

My Guarantee

I guarantee that if you try any of these tips for two weeks, you will notice more people viewing your LinkedIn profile! (That’s only 10 status updates!)

Be sure to record your LinkedIn views before you start your activities. (It’s kind of like weighing yourself before you start your diet!) Then, after one week, see how many people viewed your profile.

This post originally appeared here.

Photo by Ono Kosuki on

6 features on the LinkedIn mobile app that users appreciate

Approximately 65% of LinkedIn members use the LinkedIn mobile app, and some prefer it over the lap/desktop version, which doesn’t surprise me. In some ways I prefer the app because of its convenience and above average functionality. (Although, I have to admit I find using my phone’s keyboard challenging.)

There are also features on the app that are clunky and better used on the lap/desktop version. One that comes to mind is All Filters. But this is a small price to pay. It’s safe to say that if my laptop went down or I didn’t have Internet connection, I would be fine using the app.

I was curious what others thought about the app, so I started a post on LinkedIn that simply asked what people’s favorite LinkedIn mobile app feature is? There were a variety of answers and many of them are features not found on the desk/laptop version. One example is Stories which, for the life of me, I don’t get.

But that’s neither here nor there. Where someone enjoys Stories, I find the feature difficult to use and, well, frivolous. I guess the purpose of Stories escapes me, but I don’t claim to be the LinkedIn master who lords his opinions over others; and I hope I haven’t offended others who see value in the feature.


I mentioned above that I enjoy the convenience of the app because I can use it anywhere. One of my LinkedIn colleagues, Tara Orchard, enjoys the “convenience, generally, from the car, the waiting room, at the track (when [her] daughter was training, not competing).”

Another colleague, Kevin Turner, jokes that the app was developed so people could be stealthy at work while using it: “…I believe one of the main drivers behind the LI Mobile App use was Members checking their account while at the office. It would be interesting to see what the actual use stats are for 2020…”

Like Tara, I find myself opening the app almost everywhere and at any time, especially when there’s no Internet access like at my mother-in-law’s house.

Voice Message

In another poll I conducted, in which 1,354 people participated, this feature didn’t garner a large percentage of votes: 9% out of 100% to be exact. Yet, quite a few of the people who weighed in for this post selected Voice Message as one of their favorites. Why? It could be that the 9% turned out to play.

How do these go for me? Something like this: “Hi comma” (Oh crap, try again.) “Hi Karen (pause) This is Bob (pause) It was great hearing your voice (pause) I’m more of a writing guy um (long pause) I guess I should have planned this voice message period.” (Oh crap, you don’t need to say ‘period.)

Sonal Bahl chose two favorites, Voice Message and Pronunciation. I have received a few voice messages from Sonal, so I know she uses it. In fact, when I see the voice message bar in her DM, I tense up wondering if the message is going to be serious in nature. So far, her voice messages have been very pleasant.

🚀LoRen GReifF🚀is quite enthusiastic about Voice Message. She writes, “YUP. VM is my favorite mobile feature. Text fatigue is real and even the best emojis can’t deliver the range, tone and connection of voice.” This is a good point; writing DMs can be tiresome and looking for the perfect emojis does wear on you. 😩


This feature was mentioned often by those who commented in the post. While I see its value in terms of letting people know that McIntosh is pronounced without an “a,” I haven’t used it yet. Another reason for using this feature is to tell people your title and areas of expertise, all within ten seconds.

I listened to Virginia Franco’s Pronunciation wondering how “Franco” could be mispronounced. What I found is not that her name can be mispronounced; it’s that she adds her tiles to her name, which I think is a brilliant idea. (She gives Alex Freund credit for a way to brand you with this feature.)

QR Code

When it comes to the QR code feature found only on the app, 🍊 Madeline Mann 🍊 writes, “I’m with you on the QR code. I started using that instead of business cards.” I wonder if it would be overkill to include it in every post, DM, comments to posts and articles, etc. What do you think?

I think it’s cool that you’ll be transported to someone’s LinkedIn profile by scanning their QR code. Not nearby, someone can send it to you in an image. I encourage you to open Photo on your phone and scan my QR phone to see what I mean.

Stories and Video Message

This isn’t a feature I would have chosen as a favorite. I’ve tried it once or twice and find it frustrating that you only have 20 seconds per clip. It’s not that I consider myself to be long-winded, But com on.

Shelley Piedmont enjoys this feature because, “It has given [her] a more personal view of my connections. I feel like I have gotten to know them better.” Ana Lokotkova shares the same sentiment, “I prefer the mobile experience for sure. My two favorite features here are connection request previews and stories.”

I had to combine Video Message (simply called Video) with Stories because they’re both visual messages.

TIINA JARVET PEREIRA likes this feature along with Stories. She explains, “I like both the video messages and the LinkedIn story’s. [Stories] shows the list of the contacts of who have seen your story. On the posts you only see the location and job titles of the viewers. It’s more accurate and can open interesting conversations with your connections Bob McIntosh.”

I’m afraid I might have scared poor Tiina to death by trying Video and not leaving a message, simply staring into the screen. I sent her an apology, in text, but wonder if she’ll remove me from her network or send me a proper video to show me how it’s done.

One feature I thought would be an overwhelming favorite is Take a Video. No one offered it as one of theirs. With this feature you can take a video using your phone and post it on LinkedIn. You don’t have to download it to your computer first. Easy peasy, unless doing videos isn’t your thing.

Another feature that’s also available on the desk/laptop is Polls. As a way to communicate with my LinkedIn community, I use it once a week. I haven’t used it from the App, but I’m sure I’ll be away from my laptop and feel the urge to post a poll.

How to Leverage LinkedIn Posts for Your Job Search

This guest post was written by Ed Han, a recruiter known for his excellent job-search advice. It first appeared on

Of the four sites typically considered major social media sites, Twitter, Instagram, and LinkedIn are vying for second place behind Facebook.

When it comes to professional visibility, LinkedIn is the clear winner.

Taking a page from the Facebook playbook, LinkedIn added status updates, also known as posts, to the options available for LinkedIn members.

Judiciously leveraging these updates — making posts, comments, and clicking on the “Like” button — can increase your visibility on LinkedIn.

Posts on LinkedIn allow members to communicate with each other and the world — LinkedIn’s version of the Facebook feed.

LinkedIn HOME iconTo create a LinkedIn update, LinkedIn offers several options for members on the member’s home page (the house icon visible on the left). From that page, a member may “Start a post,” or, by clicking on the appropriate icon, share a photo, a video, or a file from their computer.

LinkedIn also offers the option to “Write an article on LinkedIn.” So, five options are available to members from the top of their home page, as shown below.

3 Main Benefits of LinkedIn Posts

A LinkedIn public profile — the profile visible to anyone — can tell a viewer your experience, list your skills, and announce your professional effectiveness through Recommendations.

Posts provide additional essential elements in your online visibility. Posts will:

  1. Demonstrate You Are Reachable on LinkedIn  

If a recruiter wants to contact a LinkedIn user about a position, he or she has no idea whether or not the candidate is going to see the message, to say nothing of when they might see it. This is not good — recruiters are always in a hurry to find the right candidate.

For a recruiter, many possible job candidates may be qualified and could be contacted, but the candidates more likely to respond are are the candidates more likely to be considered. When recruiters see that you are active on LinkedIn, you are demonstrating that you are likely to respond if they reach out to you.

[NOTE: Read How to Safely Include Your Contact Information on LinkedIn so that recruiters can reach you quickly and easily.]

  2. Increase Your LinkedIn Visibility  

Posts remind people of your presence and your field (expertise and interests). Check out the posts from others to “Comment,” “Like,” or “Share” them with your network.

LinkedIn Like OptionsWhen you hover over the Like icon, you can choose one of several other reactions: Like, Celebrate, Love, Insightful, or Curious.

When you react to someone else’s posts, LinkedIn sends them a message about your actions, which helps you to expand your network.

Another benefit of the posts is that it is an easy, non-pushy way to stay top of mind for those in your network who are inclined to render assistance in the form of introductions.

  3. Reinforce Your Professional Image  

Obviously, the things one posts on Facebook, Twitter, and Instagram are typically not ideal for sharing on LinkedIn. This goes back to the core purpose of LinkedIn, why founder Reid Hoffman created it: professional networking.

Therefore, posts should be focused on professional career-enriching steps:

  • Shared news articles.
  • Skills development.
  • Actual networking events.
  • Helpful comments on the posts of other members.

These posts reinforce your image as a professional. See the examples below.

Making and Sharing LinkedIn Professional Status Updates

Facebook offers this critical lesson for the savvy job seeker looking to maximize the effectiveness of his or her LinkedIn profile: the post (also called the status update)..

The LinkedIn status update can be up to 1,300 characters in length, perfect for letting your network know what you are doing or introducing something you are sharing.

Updates typically stay “live” for 14 days before they disappear from view. And, remember that your most recent posts are visible on your LinkedIn profile.

Share your thoughts and interesting things you find several ways:

  1. Use the “share box” near the top of your LinkedIn home page.  

LinkedIn Profile Homepage Status UpdateYou have 5 options from your LinkedIn “home” page, as you see on the left.

Choose your option. To begin a discussion or ask a question, click on the words “Start a post.”

To share an image, video, or file from your computer, click on the appropriate icon.

Click the “Write an article on LinkedIn” link, and publish an article on LinkedIn (most effective when an image is included).

After you click one of the links above, a box, like the one below, opens allowing you to type in your update, including a URL, if appropriate, or add the image, video, or file. Ask a question or share good information.

You may even create a poll or share that you are hiring, as shown below.

Starting a LinkedIn Post share

To increase a post’s visibility and participation by other members, “tag” the members who would be most interested.

Tag another member by adding their names to your post, preceding each name with an “@” sign. Tagging another user has the bonus of pushing your post into the feed of that person’s LinkedIn network. Do this sparingly, and only when you have good reason to believe he or she would be particularly interested.

  2. Create posts by liking, commenting on, or sharing someone else’s post.  

Build your reputation as a good source of information by reacting to or sharing good information other LinkedIn members (those you follow) have published on LinkedIn as updates or articles. LinkedIn offers several types of reactions beyond Like, as seen above.

When sharing, if you use the originator’s name in the text of your update, LinkedIn will usually notify them that you have shared something they created.

LinkedIn Post or Update options

Be very careful making comments. Don’t share something just to make fun of it or highlight a mistake. Stay professional or your updates will create a negative image for you.

Please do note that commenting is considered the gold standard of engagement by LinkedIn’s algorithm, and therefore is most helpful to the poster.

When you have reacted, LinkedIn then prompts you to comment.

Adding comments to a LinkedIn post

  3. Like or share someone else’s post in a Group.  

When you find good information in someone else’s Group post, “Like” or “Comment” on it. LinkedIn will notify them of your action, which can be the start of a discussion or at least put you on someone’s radar for possible future connections.

LinkedIn Group Like or Comment

This can be a good way to become visible to an employer you are trying to reach. Again, stay positive and be professional in your comments.

Finding Your Updates

You can find your updates by scrolling down your LinkedIn Profile until you find a box labeled “Activity,” as you can see in the image below. This section is usually the fourth or fifth box down from the top of your Profile.

At the top on the right, as shown below, you will find a link to “See all” above your four latest shares or comments. Simply click on “See all” to see the update tracks you are leaving on LinkedIn.

Viewing Your LinkedIn Updates

This section is on everyone’s Profile, so you can see what others are sharing and writing on LinkedIn, too, by clicking on that link on their Profile.

Make Appropriate LinkedIn Posts

If you are in a job search, what should one say in a post on LinkedIn?

For example, consider the logistics professional who shares a new article discussing another way of viewing costs associated with Daylight Savings Time and minimizing disruptions in truck deliveries or train schedules.

I found this eye-opening article about the change in DST and a hidden impact on costs and scheduling [link].

And, imagine an aspiring project manager pursuing the PMP certification. Perhaps he or she has two peers who also plan to sit for the exam in 3 months. A post our project manager could share is:

Looking forward to catching up with John and Mary tonight to prepare for the PMP in 3 months. The discussion is always informative!

Maybe another professional is attending a networking event later in the day. The post could be:

Should be a good time tonight at my local Toastmasters chapter, I think I have turned the corner on projecting my voice powerfully.

Another example that is particularly current during the pandemic:

Excited to volunteer my time making masks and other personal protective equipment to donate to my friend, a first-responder with RWJ Barnabas Health. Please stay safe!

Updates about training you may be receiving, furthering your education, or other proactive steps to help enrich your professional value, are all valuable and tell people viewing your profile something important about you.

Each of the examples communicates that you are engaged in professional development or self-improvement, in addition to letting people know that you are on LinkedIn.

For more on tips on sharing good updates, read How Your LinkedIn Activities Impact Your Personal Brand.

Facebook Sharing Is Inappropriate on LinkedIn

LinkedIn is fundamentally different from most other forms of social media. LinkedIn is professionally-oriented. This means that many of the things one might do on Twitter, Instagram, or Facebook are not suitable for LinkedIn.

Yet each of these sites has adopted new capabilities originally introduced on Facebook. Instagram is on the cusp of introducing advertising, Twitter’s targeted ads, and, on LinkedIn, the skill endorsement.

However, these Facebook activities are not appropriate on LinkedIn:

  • Discussions of politics.
  • How you binge-watched a television show over the weekend.
  • Cheering for your favorite sports team and/or making nasty comments about other teams.
  • Personal information like birthday parties, dating, and other family news.
  • Discussing religion and other non-business issues, etc.

While LinkedIn is definitely social media, the focus is not on sharing everything you are doing and thinking, particularly when the subject is not relevant to your professional image.

The Bottom Line

The LinkedIn status update is a powerful tool, and the savvy job seeker can use it to great effect. It can help you to communicate your ongoing professional endeavors and interests, skills development, and further networking by sharing content with your network, all while telling people that you actually do spend time on the site. And it helps keep your name and headline in front of the people in your network.

6 places on your LinkedIn profile where you can explain a career change

A poll I conducted on LinkedIn revealed that 95% of the voters (1,073) have changed or considered changing careers. This article speaks to how you can enhance your chances of making a successful career change.

A client told me she had been furloughed and would like to change her career from business development back to sales, an occupation she had 10 years ago. She really enjoyed the sales aspect of business development and would like to make that her focus.

She wants to make her LinkedIn profile stronger in preparing for her career change. To use my client’s current profile as is will be a tough sell. Therefore, I tell her she’ll have to develop a revised message, a story explaining the direction her career is taking.

My client laments that she worked hard to develop her current message. So, how will she craft a totally new one? I tell her it’s not going to be new; it’s going to be revised. It just needs to be tweaked to focus on her areas of expertise.

Where will she start revising the message on her LinkedIn profile, she wonders out loud?

If you’re thinking the About section, you’re partly correct. You need to think of the whole profile, though; not just the narrative.

Background image

The background image will be the first place to start revising her message. I suggest she uses a background image that represents her as customer-centric, because business development and sales both require focus on the customers’ needs. She returns to me with the photo below that I think is adequate but not compelling.

I encourage her to find an image that ideally is related to her new occupation. If she can’t find one that serves this purpose, perhaps she can use one that expresses her interests. I also tell her the dimensions should be as close to 1,584 by 396 pixels as possible.


The next part of my client’s profile that she needs to change is her headshot. Currently she has a photo that is a bit informal; she’s standing outside with greenery in the background which is an attractive photo but, as I tell her, not one fitting for someone in sales.

I suggest she have someone—a professional or friend—take photos of her wearing a nice light-blue blouse. Jacket is optional. She balks at first, saying she likes her young-self photo; but I persist saying it’s the quality of the image, not the age that matters.


Here’s where my client’s going to write about what she wants to do by listing areas of expertise that match someone in sales. Her background image implies that she’s customer centric, so that’s one area of expertise she’ll use for her headline.

The headline will begin with a branding statement though. It will follow with areas of expertise that are common with business development and sales.

I listen, analyze, and deliver products to your valued customers 🔸 Customer Centric | Communication | Negotiation & Persuasion | Relationship Building | Collaboration

Note: the headline is weighed heavily in terms of keywords, so choose ones that will help you be found.


Now we get to the section you probably thought of as the starting point. And it is important; perhaps the most important section. This is where my client will tell her story. She’ll write in first-person point of view to come across as more personable and relatable. She’ll keep her paragraphs to three lines at most.

I have her start with a strong paragraph that talks about what’s important in sales, namely listening to the customers, analyzing their needs, and delivering the product. She likes my suggestion because these were skills she used in her previous job.

The second paragraph will talk about what drives her in sales. Note she hasn’t brought up her experience in business development. This is irrelevant. What’s relevant is what she wants to do, not what she did. I suggest she reinforces in this paragraph the importance of building relationships and focus on the customers.

Next comes completing the roadmap she established in her Headline, namely taking the reader through the areas of expertise; explaining how she excels in each of them using no more than three lines for each one. She’ll write the headings in all caps to stand out. They are:


We agree that using all five areas of expertise is overkill, so she will combine relationship building with collaboration, as the two are closely related.

My client needs a closing paragraph that will explain how she’s making the easy transition from business development, reinforcing her success in selling to distributors through all her areas of expertise. (The message here is, “This is what I will deliver to my next employer.)


When optimizing your profile, titles are said to be weighted heavily. This is where my client will mention her official title followed by the strong areas of expertise mentioned in her Headline and About section.

She will also prioritize her statements. In other words, she will bring the highlights that are most related to sales to the top of each job. She will also write a Job Summary that focuses on the sales aspect of her previous position, as well as how important it was to understand the company and products.

Following the Job Summary are the Highlights that focus only on the accomplishments she’s achieved directly or indirectly in sales. Luckily my client has five accomplishments related to selling products to customers, so she can brand herself as a strong salesperson.

She has a couple of accomplishments that are business-development related. They are fine to list as long as they’re at the bottom of her position description. She resists doing this because one of her accomplishments shows her increasing productivity by 80% from 2018 to 2019.

Skills and Endorsements

My client’s skills have to be brought to the forefront by listing the most sales-related ones in the top three. Although every skill is scrutinized by recruiters, most LinkedIn users will focus on the top three. I have my client add Customer Centric Solutions, as she hadn’t when she first started on LinkedIn.

I also tell her she’ll need to build up her sales-related skills by endorsing other LinkedIn members’ skills like crazy. She asks me if she can ask others for endorsements as well. I’m not too crazy about asking others for endorsements, but tell her it’s up to her just as long as she offers to endorse them.

My client’s LinkedIn profile is taking shape nicely. I’m waiting to see what she comes up for as a background image. I remind her that most sections of the profile are a place to deliver your message.

Photo by Ono Kosuki on

33 LinkedIn Features for 2020: Guest article from Kevin D. Turner

If you ever wondered what LinkedIn features you missed in 2020, Kevin D. Turner has laid it out in this article (Originally published here). Kevin is all stats and to the point. To this end, you’ll learn a lot by reading what he has summed up. My favorite addition? Polls, of course. What is your favorite feature?

[Share That You’re Hiring] purple #Hiring photo frame and [Create a new job] for Free (limit 5) while having it display on your LinkedIn Profile in the [Top card]. [Post]ed 11.04.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

[Add a profile] has been included in the [Create a post] feature so that Members can promote the Profiles of other Members as a rich media attachment. [Post]ed 11.03.2020

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

[Career Explorer] is designed to help Members find possible job transitions, based on their profile and LinkedIn insights into skills similarity based on 36K Skills and 6K Job Titles. [Post]ed 10.29.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

[Hashtags] in [Comment]s, are being indexed, increasing exposure for those [Comment]s. [Post]ed 10.26.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

✰AI Driven [Content Warning] and [Report]ing system rolling out in [Messaging] to detect and eliminate Harassing content. [Post]ed 10.18.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

[Report]ing now is followed up with email communication from the Trust & Safety Team in the form of an [Acknowledgement] of the [Report] and then a second email [Determination & Action] [Post]ed 10.10.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

[Edit], [Delete], [Create video meeting], [Emoji], [Bulk-manage] & [New group chat] in Mobile [Messaging]. Tap the [+] in any message to open up a menu of options. [Post]ed 09.24.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, #TNTBrandStrategist,, New LinkedIn Features for 2020

[Set away message] notification added to [Messaging]. Originally tested as [Out of office] [Post]ed 09.24.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Redesign] LI CEO Ryan Roslansky just posted on the first major redesign in nearly five years: simpler, more modern, and more intuitive. [Post]ed 09.24.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Reaction]s in [Comment]s To [React] to a [Comment], from a mobile device, tap and hold the [Like] icon at the bottom of the [Comment]. If you’re using a computer, move your cursor over the [Like] icon to select your [Reaction]. [Post]ed 08.13.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

✰ [Keyword insights] & [Job title] 2 new resources that may help Members increase their Profile Rankings, Drive more Recruiter contact, and “Beat the ATS” 3 Page PDF. [Post]ed 08.01.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Change Emoji Skin Tones] Now we can finally select a Skin Tone on LinkedIn that may be more relatable and inclusive. 3 Page PDF. [Post]ed 07.20.20

No alt text provided for this image

[Name pronunciation] allows you to [Add name pronunciation] so that others can learn how to properly say your name. [Post]ed 07.02.20

No alt text provided for this image

[Support] New [Support] [Reaction] added to help expresses that you empathize with someone’s experience or support them during a challenging time. [Post]ed 07.01.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Open to work] LinkedIn has created a way for #JobSeekers to truly stand out & let their Network & Recruiters know they are [Open to work] with a Profile Photo custom #OPENTOWORK frame. 3 Page PDF. [Post]ed 06.24.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Send] makes it easier to share [Post]s that you feel people in your network might find interesting. 3 Page PDF. [Post]ed 06.23.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Product Pages] now Organizations can feature their [Products] & Members can publicly [Review] & 5 Star [Rate]’m! [Post]ed 06.15.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Unemployment Resources] & [Job Search Verify] help you get your unemployment pay. [Post]ed 06.04.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Build a resume] addresses this need for accurate speed, by allowing Members to create up to 4 customized Resumes, store them on the platform, easily accessible, and adaptable for applying to Jobs, Networking, or Responding to Requests, even accessible through the Mobile App. [Post]ed 05.31.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Actively Recruiting] algorithmically Scoring the responsiveness of Job Posters and Awarding the Best with a [Actively Recruiting on LinkedIn] Badge. [Post]ed 05.28.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Offer help] allows you to offer help to your network via [Post]s. [Post]ed 05.22.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Refer a connection] helps Someone find an opportunity or make an introduction. [Post]ed 05.19.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Virtual Events] allows the integration between [LinkedIn LIVE] & [LinkedIn Events] turning these two products into a new [Virtual Events] solution. [Post]ed 5.12.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[AI-feedback] & [Video Intro] provides #JobSeekers with new ways to practice, gain confidence, and refine their virtual interview answers and softskills presentation [AI-powered feedback]. Facilitate Hirers getting to know Candidates better and faster while assessing their softskills [Video intro]. [Post]ed 04.29.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Polls] We’ve seen this feature before, as Members we had this Polling option until 2008 and as Group Admins until 2014 and now it’s back. [Post]ed 04.20.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Stories] Launched in Brazil, , 20 Second Videos that Last 24 Hours, Mobile App Based, Rolling out in the US in October 2020. [Post]ed 04.14.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Remote Jobs] helps find those Remote Jobs in the location search drop down filter. [Post]ed 03.05.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Video Help], select Help topics are now on Video. [Post]ed 03.02.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Edit Company Name & Retain Logo] allows you to ditch the stigma and ramifications of the [Gray Building Box] in your #LinkedInProfile. Why because it tells the #LinkedInAlgorithm that maybe you weren’t really employed, lowering your rankings, and keeping LinkedIn from confidently promoting your profile to Recruiters. [Post]ed 02.08.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Featured] allows you to showcase your work by featuring your best posts, documents, media, and websites. [Post]ed 02.01.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Fair Chance Employer] helps you find work if you have a criminal record, applying with these safe companies, you won’t have to worry about getting to the kill question “Do you have a criminal record?” at the end of the application. [Post]ed 01.08.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[Notify employees] of a [Company Page] allows Admins are you using this [Notify your employees of this post] to signal them, its time to [Like], [Comment], & [Reshare] to increase your messages reach and impact? [Post]ed 01.06.20

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert

[First 3#] puts emphasis of the First 3 #Hashtags used in your LinkedIn Post become part of the Post’s URL used by the #LinkedInAlgorithm and perhaps Internet Search Engines like Google, Yahoo or privacy protective search Engines like Qwant or DuckDuckGo for Search, Indexing, Findability & Rankings, as the “do not index” command line seems to have been removed from post base page code. [Post]ed 12.02.19

#NEWLinkedINFeature, Kevin D. Turner, Managing Partner, Brand Strategist, TNT Brand Strategist, Expert
20+ #NEWLinkedInFeature(s) for 2020, Kevin D. Turner, TNT Brand Strategist

If you have enjoyed these New LinkedIn Feature updates please [Comment], [React] & [Reshare] this Article. If you want to stay ahead of the LinkedIn Curve and be among the first to find out what’s new on LinkedIn, then [Follow] Kevin D. Turner, #TNTBrandStrategist, & #NEWLinkedInFeature

4 reasons to accept a LinkedIn user’s invite

And comments from a few people who voted.

How to write an invite to convince someone to join your network is a common topic. Ideally you have a reference you can mention in your invite sent via Messaging. If not, you send a cold invite. An introduction by other means, such as email, is the proper way but slower.

Photo by Ivan Samkov on

You’ve heard or read of ways to send invites, but what do you expect from someone extending an invite. Is it “Do unto others as you would have them do unto you”? It doesn’t always work that way.

It usually goes this way for me–My Network shows five invites ready to be accepted. I click on the icon and four of them leave a default message which takes no effort to write and, in my mind, is lazy. I hit Ignore. However, one of the invites comes with a personalized message that melts my heart.

Hi Bob,

I watched your webinar hosted by and found your views on how to attract recruiters to your profile very compelling. I don’t know how you speak on camera. I’d be scared out of my wits. In any case, I’d like to be a part of your network. I know you would prefer people to just follow you, but I’d like to communicate directly with you, as I can’t afford any of the premium memberships. I’d understand if you don’t want to. I hope you’re safe and getting through this pandemic.


Shannon McCarthy

Here’s the thing: my preference is to be followed because I want to do the inviting to build a like-minded network. I want my network to be more focused with an audience who in interested in the information I have to share.

I conducted a poll on this matter at hand: when you will accept an invite from another LinkedIn member. I got some great comments, but the results were not what I thought I would see from the 1,059 people who voted. Following are the choices from which they could choose with the percentage of votes.

Must communicate via phone first: 3%

To me, this seems a bit far fetched, but I have seen people claim this is the only way they will join someone’s network. Further, there has to be some back and forth between the recipient and the person extending the invitation. In a perfect world, there would be correspondence between every LinkedIn member in one’s network.

But this is not a perfect world. I think LinkedIn envisioned this type of relationship building. After all, relationships are what creates job opportunities. You know, you’re looking for a job, you connect with someone, there are a number of touches (7 as some say), and they introduce you to a decision maker in your ideal company. Bazinga.

Must read my profile: 17%

If someone wants to connect with you, wouldn’t you first expect them to read your profile? I would. The example I give above is not great, but it was enough for me to accept Shannon’s invite. Did she read my profile? I’m not sure. I imagine she opened my full profile because she says, “I know you’d prefer people to just follow you, but I….”

I think Kevin Turner has the best solution: “For me Bob McIntosh, CPRW, none of the above is my deciding factor, they must [Follow] First, engage, and then to invite me they need my eMail address (openly hidden) in my profile ; ] Keep Rocking LinkedIn“!

If someone writes in their invite that they’ve read your profile and see synergy or, at least, admire it; they have read your profile and have a better sense of who you are. This is important when making a connection with someone.

Sure, they can read your Headline in their stream or Notifications, but this isn’t the same as reading your profile from top to bottom, or at least from top to Education. (I’d be really impress if someone read what’s in my Accomplishments section.)

A personal invite is a must: 45%

This option won out. It doesn’t mean the person extending the invitation read your profile; although, it’s possible. How long does it take to write a personal invite? Not long. If I really want to invite someone to my network, I’ll take the time to personalize the invite.

There are a number of ways someone can personalize their invite to you.

I always say flattery is one way to do it, which was part of Shannon’s invite to me. The other part of it was telling me how she knew me. The person stating the many things you and they have in common means they read your profile. As I mentioned above, if a common connection suggests the two of you connect, this is a very good thing.

The important thing is that you feel it comes from the heart; it isn’t a template invite that the person sends to everyone.

Adrienne Tom gives a solid yay to this option: “I’ve gotten pretty stringent about accepting connection requests. Without a personalized note that clarifies reason/fit there is a high chance the request gets ignored.”

When I asked her if she feared losing potential clients, her response was: “Perhaps. My email and website are easy to locate on my profile and I feel that savvy clients that are truly interested in working together can find ways to reach out / learn more.”

This is the option I chose when I voted in the poll. At the very least, someone should take the time to make some kind of connection with me.

Note: you don’t have to accept everyone’s invite. Just do the person extending the invite the favor of clicking Ignore so their invite isn’t sitting in their queue. There have been plenty of times when I’ve said to myself that this connection doesn’t make sense.

The default message is enough: 35%

I get this. Especially if you’re an entrepreneur and want to troll for the bass that will land you a $3,000 payday. It makes sense to consider the possibilities, but there should be some due diligence on your part. For example, some of the people who voted said they would at least read the profile of the person extending the invitation.

Erin Kennedy says: “Since only about 5% of the invites that I get are personalized, I then have to take the time to go through the profile and see if I want to connect with them.”

That seems like a lot of effort on one’s part. I admit if I see in their Headline that we’re in the same occupation and industry, I’ll accept their invite. However, I won’t take the time to write a thank-you note.

Laura Smith-Proulx says she’ll accept all invites “I’m always open to connecting, no matter what’s in the invitation. IMO, we are now seeing the same problem created by the dreaded resume objective (where everyone wrote the same thing because they didn’t know what else to do). Job seekers do need to muster their creativity when connecting with employers, but I forgive anyone who is tapped out of “invitation innovation” by the time they approach me. I do appreciate when my Profile is at least skimmed before receiving a sales pitch entirely unrelated to my work, of course.”

As they say, the numbers don’t lie. At the conclusion of the poll I was surprised with the number of people who voted for accepting a default message. I repeat, it seems lazy. However, I like what Laura says about people being tapped out of “invitation innovation.” It’s been said before that sometimes we need to cut people some slack. There might be something to this.

Austin Balcak has a different approach which we might want to follow: “I may be in a bit of a different situation Bob, but my rules of accepting a connection are that the person has one of three things:

  1. Has sent a personal note with a valid reason to connect
  2. We have 50+ mutual connections
  3. We’ve met in real life

This is a tough act to follow, but Austin might have something here.

Is your LinkedIn profile Headline memorable? 5 ways to write it

I put a friend to the test by having him tell me what I had just changed in my LinkedIn profile Headline. He couldn’t tell me. Which means he didn’t know what I had for a previous Headline. Which also means it wasn’t memorable.

Getty Images

This begs the question if the Headline is so important, shouldn’t people remember it? The short answer is they should. A poll I conducted on LinkedIn, in which 1,883 people voted, concluded that the Headline is the most important section, followed by Experience and About.

Much has been written about the Headline. Some have opined on what makes a Headline strong. Others have offered what they consider the Top 10 Headlines, which I believe is subjective. Today I’m going to suggest five ways to approach writing your Headline, none of which are wrong.

1. Keywords only

This is probably the most common way to write a Headline, and it was how I wrote mine back in the day. The purpose for doing this is to attract hiring authorities or business people to your profile when they do a search. It’s widely believed that the Headline is valuable real estate, carrying more weight than all the sections, save for your titles.

You can begin with your title followed by areas of expertise. Or perhaps you want to include multiple titles (guilty). Choosing the latter could spread you a bit thin. I went with titles that describe who I am:

LinkedIn Trainer | Career Coach | Blogger ~ LinkedIn and the Job Search.

Later I added a tagline and some awards when LinkedIn increased the character count from 120 to 220.

Note: I’m a strong believer that indicating you’re looking for work is a waste of space and, more importantly, doesn’t add value to your Headline. LinkedIn has made mentioning this fact unnecessary by giving you the option to wear the banner, “#OPENTOWORK.”

2. Tagline only

Those who feel comfortable being gainfully employed are more likely to write in their Headline a tagline similar to what would be listed on a personal business card. My valued connection, Austin Belcak, goes with a tagline:

I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

This works well for him because his thing is emphasizing that searching online is not the way to go. Rather, one should tap into the Hidden Job Market by researching companies and then networking their way into said companies.

Another way to write your tagline is to begin with a question such as, “Ask me how I can consistently increase your revenue by 150%.” This serves as a viable hook.

Tagline and keywords

This is my preferred way of writing a Headline but as I said, it’s subjective; and you have to be comfortable with how you present yourself.

3. Tagline first, keywords following

One element of a strong Headline is a tagline–a sentence that stands out because it says what you offer employers or business partners. It effectively brands you by accurately depicting who you are and the value you’ll deliver.

A tagline with the previous 120 characters was hard to pull off, but now you have the space to comfortably include a tagline, albeit not too much space.

Where do you list your tagline, at the beginning or end of your headline? I suggest listing it first for the WOW factor. The keywords are important for searches. They are what helps hiring authorities or potential business partners find you. But the tagline is your value statement.

One thing to consider is that your photo and headline appear in people’s feed. We’ll call them your first impression. However, your whole headline doesn’t show; LinkedIn users seeing your first impression see approximately 70 characters or 10 words.

To illustrate what they’ll see, here is a segment of my colleague, Ana Lokotkova‘s headline: Helping hustlers tell their career stories & get hired | Career Advi…

This works for her because telling the world that she helps “hustlers” get hired is made very clear. I can relate to this. Here’s the complete headline:

Helping hustlers tell their career stories & get hired | Career Advisor | LinkedIn Personal Branding | Interview Coach

4. Keywords first, tagline after

Austin Balcak, suggest listing your keywords at the beginning of your profile. He calls them your hook. He writes:

“[A killer Headline is a] keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.”

This approach is also good in theory, and many headlines I’ve seen lead with keywords. This method clearly says what the person does and their areas of expertise. They are an Account Executive, Business Development, Sales Manager.

5. The hybrid model

Another option is starting your Headline with keywords, dropping in a branding statement, and then concluding with keywords. This is the Oreo method with the cookie (keywords) sandwiching the branding statement (cream). Here’s an example of the hybrid model from Elise Finn:

Mentor and Advisor | Helping Female Professionals take Practical Steps to unlock the potential in their careers, businesses and lives | Leadership Coach and Marketing Expert| #HerCareerHerLife

I find this also effective in making your Headline memorable, especially the strong branding statement, which I bet Elise spent a good deal of time devising it.

Here we have the five ways you can write your LinkedIn profile Headline. Again, none of them are wrong. Depending on your goal, you might choose a particular style. Job seekers, for instance, might go with keywords only; whereas those who are gainfully employed could opt for tagline or tagline/keywords.

Checkout the list of the top 80+ LinkedIn voices job seekers should follow, where you will find the Headlines for each person.

3 LinkedIn Tips Guaranteed To Skyrocket Your Visibility

This guest article is written by Austin Belcak, founder of Cultivated Culture.

If you’re a job seeker and you haven’t optimized your LinkedIn profile, you’re missing out on a ton of opportunities.

In today’s market, 87% of recruiters use LinkedIn to find and vet new candidates. But not everyone is capitalizing on what the platform has to offer.

In this post, I’m going to walk you through three highly actionable tactics that will help you appear in more searches, get more profile views, and land more jobs. Let’s dive in:

Tip #1: Optimize Your Headline For Visibility And Value

Most people know that their LinkedIn headline is important, but they don’t know exactly how to maximize that opportunity.

Your headline is one of the most valuable parts of your profile for two reasons:

1. LinkedIn emphasizes the keywords in your headline when serving up search results. The more relevant keywords you have, the more visibility you’ll get.

2. Your headline is your hook. It shows up in search results and it’s one of the first things people see on your profile. A bad headline can cause people to click away while a great headline can convert more views into job opportunities.

If you want to capitalize on the opportunity here, you need a keyword optimized headline that sells your value. The LinkedIn headline formula I use with clients consists of two parts:

A keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). 

For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.

If you optimize your headline using this formula, you’ll not only show up in more search results, but you’ll win more clicks and generate more opportunities.

Tip #2: Double Down On Your Skills & Endorsements

Speaking of search results, I want you to run a quick search for your current job title on LinkedIn.

How many results does LinkedIn give you? 1,000? 10,000? One million?

There’s a specific way that LinkedIn ranks its search results and the secret lies in your Skills & Endorsements section.

LinkedIn uses this section to stack rank candidates in search results.

Let’s say you have a recruiter who is searching for a software engineer with Node.js experience. 

Three candidates pop up. Candidate A has 5 endorsements for Node.js, Candidate B has 10, and Candidate C has 15. All else being equal on their profiles, Candidate C will show up highest in the search results for this instance.

What does that mean for you?

If you want to appear higher in more searches (and increase your chances of getting a click!), you need to make sure you have the right skills on your profile and they need to have endorsements.

How To Find The Right Skills To Add

The first thing we need to do is find the right skills that are relevant to the roles we want. Here’s how to do that in three simple steps:

1. Open LinkedIn Jobs and run searches for all of the titles you’re targeting, same as you would if you were planning to apply for a job.

2. Browse through each job description and, when you find one that matches your goals, copy and paste the job description into a Word doc. Rinse and repeat until you have 20-30 job descriptions.

3. Open ResyMatch’s job description scanner and paste in the entire Word Doc, all of the contents from the 20-30 job descriptions, then hit scan.

ResyMatch will show you the keywords and skills that appear most frequently across all of these job descriptions! You want to prioritize the skills that appear the most and then work your way down.

How To Gain Endorsements

Endorsements can be a tricky thing to get because most people don’t know how to endorse skills on LinkedIn, and they’re also afraid to ask.

The good news is that I have an easy trick to help you with both!

First, you can learn how to endorse someone on LinkedIn in this post (feel free to bookmark that so you can send it to people when you make the ask).

Second, all you need to do is ask! Make a list of all of the people – friends, family, colleagues you trust, who would be willing to endorse you for a set of skills. When making the ask, be sure to call out the specific skills you want them to endorse and offer to endorse theirs as well.

Here’s a template:

Hi [Name],

I hope you’re doing well!

I wanted to shoot you a quick note because I’m doing a bit of an overhaul on my LinkedIn profile and I’m aiming to get some more endorsements. I’m aiming to get more support for skills like [Skill 1 ], [Skill 2], and [Skill 3] because I’m targeting [Job Title] roles. Would you be up to endorse me for those skills? Here’s a quick guide on how to do that.

If you’d like, I’d be more than happy to reciprocate with endorsements or a recommendation for you. Either way, I appreciate you!


[Your Name]

Now all you need to do is rinse, repeat, and watch your endorsement count grow!

Tip #3: Start Leaving Thoughtful Comments

Now that your headline and your Skills section are optimized for visibility, you should start to see more views roll in.

But optimizing for search visibility is only one piece of the puzzle. There is still a LOT of competition out there and there are only so many searches happening every month.

If you really want to skyrocket your LinkedIn profile views, you need another strategy that will allow you to push people to your profile.

That’s where comments and engagement come into play.

Commenting and engaging on the right posts, in the right way, can send massive surges of traffic to your profile. People see your comment, they think, “wow, this is a great take, I want to learn more about this person” and boom! They click on your profile.

Here’s how to execute on this in less than 15 minutes per day:

1. Find people in your target market who post regularly and have followings who engage with them. This way you’ll be able to piggyback off of the views that their post is getting.

You can find them by going to Google and searching for “[Industry] influencers to follow on LinkedIn” or you can use LinkedIn to run a search for your job title and then filter by “Content.”

2. When you see a post that resonates with you and is picking up traction, you’ve found your mark (it helps if the post has been shared in the past 24 hours). Read through the post and think of a thoughtful comment that adds to the conversation. Aim for a few sentences vs. “love this” or “great tips.”

3. Set a timer on your phone for 15 minutes and knock out as many comments as you can before the timer goes off.

If you do that every day, you’ll see a significant jump in profile views and you’ll spark up a connection or two!

Happy searching 🙂

Photo by Ketut Subiyanto on

Things don’t look great for LinkedIn’s voice messaging, according to a poll taken by 1,355 LinkedIn users

occasionally I see on my LinkedIn App that someone has sent me a voice message. When I see these it’s like do I want to listen? What if they sound strange, incoherent, or like serial killers? They never do. Rather, it’s awesome to hear their voices.

I’ve tried sending voice messages but it doesn’t go as smoothly as I’d like. I forget that it’s not like using voice command on my phone (in lieu of texting).

Using voice messaging on LinkedIn’s app usually goes like this: “Hi, comma.” Oh crap, don’t say, “Comma.” Try again.

“Hi Jason (pause) This is Bob (pause) It was great hearing your voice (pause) I’m more of a writing guy um (long pause) I guess I should have planned this voice message period.” Oh crap, you don’t say, “Period.”

The concept of leaving a voice message is cool, but it’s unnatural to me. I’ve used the feature probably 1% of the time I’ve messaged. Apparently I’m not the only LinkedIn user who doesn’t use voice messaging a great deal.

I decided to conduct a MONDAY POLL to see how frequently people use this feature. After one day of voting, it was obvious that the outlook wasn’t good. Sixty-nine percent of those who voted chose, “What’s voice messaging?” Only four percent said, “I use it a lot. Cool!”

Here are the results from 1,355 people who answered the poll:

  • I use it a lot. 4%
  • It’s cool I use it when I think about it. 5%
  • I rarely use it. 22%
  • What is voice messaging? 69%

People who took the poll had some things to say about voice messaging. There were those who weren’t too crazy about it, while others thought it was a neat feature. Surprisingly, those who like the feature were more outspoken about it–nine in favor vs. seven not in favor.

Not all that crazy about voice messaging

I’ve already given my opinion on voice messaging; it’s not a deal maker. So, let’s hear from other people who are not crazy about voice messaging and why they could go without.

Marie Zimenoff: Voice messaging is especially hard for those of us with young kids. “Who’s that?” “Mom, who are you talking to?” That’s all I hear if I try to listen or send one … all my voicemail goes to text so I can read instead of listen.

Marietta Gentles Crawford: I’ve used it when someone else has or maybe it’s a special message that’s more detailed but it’s not my first go-to response. As a writer/editor, there’s too much pressure to casually record in one shot! Lol

Kevin D. Turner: I actually prefer Video to Voice Messaging. Once in a while, its nice to add the extra personality or connectivity that these formats provide. How often, maybe 1 in 50. Keep Rocking LinkedIn!

WENDY SCHOEN: As far as I am concerned, #linkedin is great for all of the things it was originally intended for…job search, networking, social media. But it is terrible for the things it has decided it can also do…The same is true for voice messaging. If I wanted to leave a voice message, I would CALL you and leave one on your voice mail.

Sarah Johnston: Text is easier and faster to read. If you are making a request of someone, don’t send them 3 sixty-second voice texts. It can feel intrusive to the person on the receiving end.

Emily Lawson: I remember when it first came out and I actually sent Karen Tisdell one of my first messages. I love the personal aspect of it, but I don’t always think to use it.

Madeline Mann: Thanks for the voice message, Bob! It was great to hear your voice and the message was short. The thing I am not fond of with voice messages is when they are from people I don’t know. If we are not familiar, I want to be able to read your message to quickly understand what you are contacting me about. But with a friend like you, I am happy to hear your voice!

Like or even love voice messaging

Now let’s hear from some of the proponents of voice messaging:

🚀LoRen GReifF🚀: I would say I use it sparingly and since LinkedIn is all about personal connections while even finding scalable personalization solutions, it’s quick,easy and even fun. It can also serve as a strong differentiator to stand a part from the sea of texts 🚀Thanks for the mention : )

Dorothy Dalton: I like it and find it helpful to contact existing connections. In lock down I find it’s more personal. I don’t use it with people I don’t know in case they think it’s odd. I have no evidence to support that assumption- just a feeling! They might be totally fine with it!

Tara Orchard: I advise my clients that voice and video can be a nice way to change up how you contact and follow up with people. Leaving a voice or video can be a way to humanize yourself when you have been trying to connect or reconnect with someone. The down side, you are using up more of the other person’s time and perhaps energy as it takes longer to listen or watch compared to reading a brief text.

Lotte Struwing, CHRL, CCP, CBP, CCS, CRS: I just discovered this on LI but you reminded me of how often I leave voice texts and it is so normal to say, comma, period etc. When I leave voice mails on the phone I say comma, period etc. and by the end of the voice mail, I am laughing on the phone……Between two worlds!

Karen Tisdell: Ha! This made me laugh out aloud. I hear you Bob! It has taken me ages to be a voice message person and stop verbalizing the commas as I speak. I can’t imagine ever being a video person. I use the voice feature a lot now though, and advocate for others to use it because in a world of chatbots and (YUCK) LinkedIn automation, a voice message is likely more trusted… Thanks for the mention and for making me laugh.

Sweta Regmi: I have been using it from day one and love it! Reason- I feel more connected through voice and articulate better. Saves time too. I wish LinkedIn give us more than 1 min.

Ana Lokotkova: I’m so glad you brought this up Bob! I love using voice messaging on LinkedIn. It feels more personal and also allows me to do a better job at responding to messages on the go.

Thomas Powner: I use it often, but after I’ve had some prior verbal interaction with the person. For me, using it with people I have not met can come off a little creepy; that might just be me; what do others think?

Sonal Bahl Love, love voice texts and use them a lot. A lot! The response I receive almost 99% of the time: “I didn’t know you could do that!!” In lock down, like Dorothy mentioned, I find it more personable and not intrusive at all. Unless someone is trying to sell something, I can smell that from a mile away.

You might be wondering why there are more people who were outspoken about their excitement of voice messaging. So am I, given that a combined 9% use it regularly or when they think of it.

What strikes me is the statement from Ana Lokotkova: “I love using voice messaging on LinkedIn. It feels more personal and also allows me to do a better job at responding to messages on the go.”

This makes me think that I should be using it more often. It is more personal than plain text and it allows listeners to hear the tone of your voice, which is something that’s missing from email and other written verbiage.

Photo by Andrea Piacquadio on