Category Archives: Career Networking

3 things to keep in mind when answering, “Tell me about yourself”

The directive from the interviewer, “Tell me about yourself,” strikes fear in the hearts of even the most confident job candidates. That’s because they haven’t given serious consideration to how they’ll answer this directive.

elevatorpitch

It’s also because they haven’t taken time to construct a persuasive elevator pitch, which is one of the most important tools in your job search toolbox. There are three components necessary to answer, “Tell me about yourself.”

1. Keep it relevant. You must be aware of what the employer wants from their employees, which requires from you not only researching the job but also the company.

Let’s say, as a trainer, you’re aware of the employer’s need for satisfying people of cultural differences. You’ll begin your elevator speech by addressing this need.

You’ll begin your elevator pitch with something on the lines of:

Along with my highly rated presentation skills, I’ve had particular success with designing presentations that meet the needs of diverse populations.

Then you’ll follow it with an accomplishment, as accomplishments are memorable.

For example, the company for which I last worked employed Khmer and Spanish-speaking people. I translated our presentations into both languages so that my colleagues could deliver their presentations with ease and effectiveness. This was work I did on my own time, but I realized how important it was to the company. I received accolades from the CEO of the company; and I enjoyed the process very much.

Finally, you’ll close your elevator pitch with some of the strong personality skills for which you’ve been acknowledge. In this case, your innovation, assertiveness, and commitment to the company would be appropriate to mention.

2. Be on your toes. Being prepared is essential to job seekers who need to say the right thing at the right time to a prospective employer. This is where your research on the company comes into play—the more you know about said company, the better you can recite your elevator pitch.

One way to answer, “Why should we hire you?” is by using your elevator pitch. Throughout the interview, you’ve paid careful attention to what the employer has been saying regarding the challenges the company is facing.

They need a manager who can develop excellent rapport with a younger staff, while also enforcing rules that have been broken. Based on your new-found knowledge, you realize you’ll have to answer this question with a variation on your rehearsed pitch. You’ll open instead with:

I am a manager who understands the need to maintain an easy-going, professional approach as well as to discipline my employees when necessary. As this is one of your concerns, I can assure you that I will deliver on my promise, as well as exceed other expectations you have for this position.

Then you’ll follow with an example of what you asserted.

If I may give you a specific example of my claim, on many occasions I had to apply the right amount of discipline in various ways. There was one employee who was always late for work and would often return from break or lunch late, as well.

I realized that she required a gentler touch than the others, so I called her to my office and explained the effect she had on the rest of the team when she wasn’t where she was supposed to be. I then explained to her the consequences her tardiness would have on her. (Slight smile.) I don’t think she had been spoken to in such a straightforward manner by her other managers. I treated her with respect.

From that day forward, she was never late. In fact, she earned a dependability award. There are other examples. Would you like to hear them?

3. The purpose of your elevator speech. When employers listen to your elevator pitch, they should recognize skills and accomplishments that set you apart from the rest of the candidates.

Tell your elevator pitch in a concise manner that illustrates these skills; don’t simply provide a list of skills you think are required for the position. Remember that accomplishments are memorable and show your value added, especially if they’re relevant to your audience, e.g., an employer.

Above All Else, Your Elevator Pitch Must Show Value! The value you bring to the employer. As in the example above in which the candidate understands the needs of the employer to be building rapport with young workers, while also enforcing rules; you must know the employers pain points.

Once you’ve got a full grasp on the employer’s pain points, you’ll know which content to include in your elevator pitch and how to deliver. it.

Whether you use your elevator pitch to answer the directive, “Tell me about yourself,” or the question, “Why should I hire you?” there are enough reasons to develop one that is relevant and shows you can think on your feet.


Now read how to answer other tough questions:

“Why should we hire you?”
“What is your greatest weakness?”

 

5 ways to give when you’re networking for a job

I was pleasantly surprised to receive a gift (four delicious pumpkin cupcakes) from a member of a networking group I facilitate. Prior to bestowing upon me such a kind gift, Marie had asked me to critique “only her LinkedIn profile Summary.”

give-help

This gift was hardly necessary; although, I have to admit I had forgotten to look at her profile. So I sat with her that day for a brief time and offered some suggestions like, “This paragraph is a bit dense….

“I like the content a lot but perhaps you’d want to reorganize it to match your headline….

“I like your tag line a lot….

“The rest of your profile is great, but you might want to copy and paste some symbols for bullets to spiff it up.”

This interaction is an example of how to give to people when you’re in the job search. Do you have to give baked goods like Marie did? No. You have to reciprocate, however. Here are some ways to give back.

1. Share information

Had Marie sent me a link to an article that could provide fodder for a workshop I lead or a blog post idea, it would be a great way to give back. I’m one who is constantly trolling LinkedIn for information to learn more.

Very little effort required here. For a job seeker it could mean a great post on how to write a resume or some great interview tips. I think sharing information is particularly important for after an informational meeting. You receive information from the person granting you the meeting; now it’s time to return the favor.

2. Make an introduction to someone who could possibly help

You know the saying, “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime?” When you make an introduction, this is what you’re doing. You’re telling your networking partner to take the ball and run.

Note: providing an introduction in person or on LinkedIn is the same concept. LinkedIn may be the way to go for the busy people you know, but an in-person introduction is more expedient and, perhaps, more efficient.

3. Tell networking groups about your happy landing

Don’t think your networking partners won’t be pleased to learn about your Happy Landing. They will be pleased. However, don’t return to the group to gloat. Tell them how you landed your job.

Many times people have returned the group I facilitate to tell us about the journey they traveled. Have they always landed due to networking? Not always. But networking has played at least a small part in their success. Tell people what worked…and what didn’t.

4. Provide leads after you land a job

Some people who’ve landed a job have contacted me about advertised or, better yet, unadvertised positions at their new company. They get the point of networking. This is one of the best ways to give back after your job search.

Do you know someone who’s still looking? Keep that person in mind when positions open in your company. Be smart about it, though. Your new company might offer an employee referral bonus; this doesn’t give you full range to tell everyone you know about the opening, particularly if they’re not qualified.

5. If you don’t get the job, recommend someone else

Sometimes you curse a recruiter for not helping you land a job. You’re so upset because the recruiter delivers the bad news that the company felt you weren’t qualified. There was empathy in their voice as they told you.

Instead of holding it against the recruiter, think about how you can possibly help a networking connection. It may hurt but think about the main tenet of networking; provide help before expecting it. And if it works out for your networking partner, you gain the satisfaction of helping that person.

As well, you help the recruiter who can possibly help you in the future. Remember that recruiters have a network of employers who need to fill jobs. Don’t discount them.



These are but five ways you can help your networking partners. As I said, it’s not necessary to bring delicious baked goods to show your appreciation, but it does help. Thank you, Marie!

Photo: Flickr, the man at the front desk said i’d find you here

14 tips to connect in your community for your job search

Some job seekers see attending organized networking events as akin to meeting their future in-laws for the first time. For some it’s downright frightening; one job seeker told me she hyperventilates before she goes to an event. Wow.

small meetingPerhaps you feel similar symptoms, dreading the times you have to attend organized networking events.

You’re expected to engage in conversation about you and the strangers you meet, deliver your elevator pitch, maintain proper posture, exchange business cards, refrain from eating messy food, etc.

Take away the expectations that come with attending a networking event, and you’re left with simply connecting with people in your community. You’re more relaxed. There’s no pressure to perform like you would at a networking event.

Community includes the people with whom you interact: former colleagues, small meet-ups, friends, family, neighbors, soccer parents, PTA members, your hair stylist, the folks with whom you volunteer, your career center staff—essentially everyone in your life.

Am I suggesting that you avoid networking events? Certainly not. There are opportunities these events provide, but by connecting with people in your community valuable opportunities also exist. Some important points to consider when connecting in the community include:

  1. Get the word out. As simple as this sounds, I know people who don’t tell family or friends they’re out of work because of shame and embarrassment. Regardless of how you departed your company/organization, your community has to know you’re no longer employed. There is no shame in being unemployed, as thousands of others like you are in the same situation.
  2. Don’t come across as desperate. One thing employers look for in a candidate is confidence. The same applies to your community. Someone who appears confident and not phased by their situation is someone your community members will be willing to back.
  3. Make a good first impression. Along with projecting a positive attitude, dressing well at all times, being considerate of people’s time, going out of your way to help others, and of course smiling all count. The saying that your first impression is your last impression holds true.
  4. Resist the urge to bash. Regardless of how your employment ended, don’t rant about how unfairly you were treated and the circumstances of why you were let go or laid off. If asked about your departure, explain how it happened, but don’t come across as angry. If you’re not past the anger stage, avoid talking about the situation.
  5. Know what you want to do. Your community can only help you if you are able to explain very clearly what occupation you’re pursuing, the industry in which you’d like to work, even the location you prefer. To say, “I’ll do anything; I just need a job” is not helpful to people in your community, and will make you appear desperate.
  6. Clearly explain what you do. To say, “I’m in customer service” is not enough.Telling your community that you “answer customers’ questions regarding their cable, telephone, and Internet issues” paints a better picture and provokes follow-up questions.
  7. Do your researchWhat type of companies do you want to work for? What are the names of those companies? This is all important information, especially if you know of someone in your community who has a contact or two at those companies. Casually connecting with these people by making a phone call or meeting them for coffee can lead to results.
  8. No events are off limits. Bar-b-ques, holiday parties, baby showers, your nephew’s birthday party, are appropriate places to connect to explain your status. Just be tactful and don’t dominate conversations with your job search woes. Instead briefly explain what you do and ask people to keep their ears to the pavement.
  9. Start small. An alternative to an organized networking event is a meet-up. This is a small group consisting of 4 or 5  people who get together to discuss their job-search situation, hold each other accountable, offer job-search advice, and provide moral support.
  10. Carry personal business cards with you. That’s right; even when you connect with your community in a casual way you’ll want to show how serious you are about finding a job. It shows professionalism and helps people to remember what you do and the type of job you’re seeking (related to numbers 4 and 5). Unlike your resume, they are easy to carry.
  11. Never outright ask if they know of a job. If you want your community to help you, don’t ask if they know of any jobs that would suit you. This only puts pressure on them. One phrase I used when I was out of work was, “If you come across anything, please let me know.”
  12. Stay top of mind. Ping the people in your community with updates on your job search or just to keep in touch by sending them e-mails or cards on special occasions. It doesn’t always have to be about your job search; asking a contact how their child’s play went is a good break from business. Doing this will keep you top of mind.
  13. Follow up. Perhaps the most important part of you job search is following up on the people with whom you’ve spoken. Chances are they for got your conversation a couple of days ago. Kindly tell them, “I’m following up on our conversation. When you get the chance to send me Bob McIntosh’s contact information, I would appreciate it very much.” Always follow with asking them how you can be of assistance.
  14. Reciprocate. When you finally get your job, be sure to show your gratitude by offering to help those who assisted you with your job search. This means everyone. You may not be able to provide the same kind of help, but maybe you could help someone with her small business, for instance. Keep the good will in your community going.

Connecting with people in your community should feel natural and relaxed, not stiff and laborious. Connecting at networking events can have great benefits, and over time you’ll learn to network better; but begin by establishing relationships with the people in your community and build your way up to attending the events.

If you enjoyed this post, please share it.

Photo: Flickr, Ormiston Sudbury Academy

5 tips for promoting yourself in the job search

baseball

When I made our town’s Little League All-Star team, I ran to my neighbor’s house where my father was helping him fix a lawnmower. I burst into the garage and told my father with pride that I’d made the team. Instead of sharing my excitement, he told me not to brag and turned to finish working on our neighbor’s lawnmower.

I’ve thought for a long time that that day my father taught me an important lesson about humility. Now I’m not so sure it was such an important lesson. Some believe that our inability to promote ourselves is due to being told as children not to brag. To brag is inappropriate; to be humble is honorable.

This inability to self-promote often rears its ugly head in my workshops when my customers declare they cannot “brag.” I assume, like me, they were told not to brag as children.

I also understand that their confidence is shattered; and when you’ve been kicked in the gut, it’s hard to muster up the ability to talk about yourself in a positive, yet objective way—which is to say, not brag. Here are five tips on how to promote yourself during the job search.

  • Understand your audience. Know what interests potential networkers and employers. If you have the “stage,” this makes self-promotion all that much easier. This gives you free reign to highlight your accomplishments and related experience, as long as they apply to the job search and eventually the position for which you’re applying. If, however, you’re in the company of people who have no interest in what you’ve achieved, save touting your accomplishments for the proper audience.
  • Back up your accomplishments. As a jobseeker, your accomplishments will seem more authentic if you have evidence to back them up, perhaps in the form of recommendations, awards, or outstanding references. As well, if you can quantify your accomplishments with percentages and dollars, they will carry more weight. What others say about you, I tell my customers, carries more weight then what you say about yourself. And always be truthful; never lie about your achievements. Lies will come back to bite you in the ass.
  • Be relevant. Any self-promotion has to have relevance. If the employer is looking for someone who has demonstrated superb written communications, you should not talk about the numerous presentations you gave before packed houses; you will come across as a round peg for the employer’s square whole. Think back to the times when you wrote the company newsletter and got published in trade magazines.
  • Don’t overdo it. Avoid using words like “great,” “outstanding,” “the best,” etc. It is far better to provide facts than conjecture. For example, “I was the best counselor on the staff“comes across as bragging without any substance. Better put would be, “Among my colleagues, I was given the highest-level customers on a regular basis. I was trusted by management to give them the service they needed.” Yes, you were the best.
  • Give credit where credit is due. I often tell my customers that they should talk about their accomplishments, because that’s what employers want to know; what they’ve accomplished. But when they’ve worked with a team that achieved a common goal, this needs to be expressed. No one likes a smoking gun who takes all the credit.

The simple fact is that you as a jobseeker must promote yourself, because you can’t rely on others to be there by your side in your job search. We’ve been taught not to brag, like the time I rushed to my father proud of making the town’s Little League All-Star team, but we have to realize that promoting ourselves at the right moment isn’t bragging.

Photo, Flickr, Roiz, Roiz, Play Baseball

5 successful ways to be proactive in your job search

looking

Some job seekers tell me they turn on their computer every day to log on to Monster, Dice, CareerBuilder, Indeed, and other job boards. They spend many hours a day applying for posted jobs, sending as many as 20 cookie-cutter résumés out a week, anticipating a call from a recruiter or Human Resources.

And they wait.

To these job seekers I point out the futility of a job search like this, explaining that if they want faster results, they have to be more proactive. I tell them this in my Career Networking workshop.

First I talk about the Hidden Job Market (HJM) which is a concept they understand, but I’m not sure they accept. When I tell them connecting with others is the best approach to penetrating the HJM, I can hear them thinking how difficult it will be to get outside their comfort zone, to get away from their computer.

The message I deliver is that they have to be proactive, not reactive. They have to take control of their job search, not let it control them. Here are five ways you can be proactive in your job search:

Approach letters. These documents are sent to companies of interest. Here’s the kicker: no job has been advertised. (Advertised jobs represent only 20%-30% of the labor market.) You’re not reacting to an advertisement; rather you’re sending them unannounced.

Approach Letters are ideal if you prefer writing more than using the phone. Introverts may favor this way of contacting an employer. Whereas, extraverts may prefer simply picking up the phone.

The goal is to get networking meeting or better yet, chance upon a possible opening that hasn’t been advertised. You must describe your job-related skills and experience and show the employer that you’ve done research on the company to boost the employer’s ego.

Good ole’ fashion networking. Normally we think of networking as strictly attending organized meetings where other job seekers go, doing their best not to seem desperate. (I’ll admit that this type of networking is unsettling, although necessary.)

The kind of networking I’m referring to is the kind that involves reaching out to anyone who knows a hiring manager.

Most of the people who contact me after they’ve secured a job tell me that their success was due to knowing someone at the company or organization. You must network wherever you go.

Network at your kid’s or grandchildren’s basketball games, at the salon, while taking workshops, at family gatherings (see Any Time is Time to Network)—basically everywhere.

Volunteering as a way to find work. This method of being proactive works. Granted it is tough to work for free, volunteering offers great benefits. The first of which is it’s a great way to network. Think about it; you’re in a great environment to discover opportunities from the people with whom you’re volunteering.

Let’s say you’re volunteering with an organization that deals with vendors, partners, and customers. They’re all great people to gather advice and information. You are ALWAYS keeping your eyes open for opportunities.

Another benefit of volunteering is enhancing the skills you have, or learning new ones, to be more marketable. If you lack certain software, such as PeopleSoft, seek organizations that use this software or would like to implement it. Who knows; you may prove to be so valuable that you develop a role in their finance department.

Finally, volunteering is a great source of fodder for you résumé. I tell my clients that if their volunteer experience is extensive, they should include it on this document. Just write “Volunteer Experiend” in parenthesis. 

LinkedIn and other social media outlets. I recently received an In-mail from someone who is currently working but is not enjoying her experience. I’ll keep my ears open for the type of position she’s looking for because she asked me to.

LinkedIn members who know the potential of this  professional online networking tool  reach out to other LI members for information and contact leads. Practice proper etiquette when reaching out to your connections. In other words, don’t request an introduction to someone the very first time you communicate with a new connection.

Another one of my job seekers is doing everything possible to conduct a proper proactive job search. He updates me on his job search and sends me job leads for me to post on our career center’s LinkedIn group. I’ve got a good feeling about this guy. He’s being very proactive by using LinkedIn and his vast personal network of professionals.

Follow Up. Allow me to suggest a must-read book called Never Eat Alone by Keith Ferrazzi. I think this guy gets more publicity from me than any author I’ve read. The reason I recommend this book is because none of these three proactive approaches are useful unless you follow up on your efforts.

Never Eat Alone teaches you how to network in every situation and then how to keep your network alive by following up with everyone. I mean everyone. Send an approach letter, then follow up with the people to whom you’ve sent it. Network face-to-face, then follow up. Connect with someone on LinkedIn…you guessed it, then follow up.

Of course you need to follow up after an interview. Many employers complain that candidates don’t send a follow-up note, and some candidates are eliminated because of this. So take the time to write a brief follow-up note. It’s well worth the time.


Being proactive sure beats the hell out of only reacting to jobs that have been advertised and visible to hundreds, if not thousands of other job seekers. It gives you a sense of accomplishment and yields more results than exclusively participating in the visible job market. Being proactive makes you believe that the job search will finally come to a halt, that the job search is in your hands.

Photo: Flickr, EasyBranches

10 ways to make a better impression while networking

I was invited by one of my customers to attend a local networking event. Intrigued by what this networking group was all about, I agreed to take some time from the office and visit the group.

Networking_Group2They say timing is everything. Nothing illustrated this more than when I entered a hall-full room of networkers, and a man met me at the door and pounced on me before I was able to take off my coat.

“You’re Bob, right?” he said. I nodded, wondering how he knew who I was. I guess my customer told people I’d be going to the event.

“I’m Jim. I heard you’re pretty good at LinkedIn. I was wondering if you could help me with my profile. I’m not getting many hits. I’ve been on LinkedIn for more than a year. Do you think you could help me write it?”

“I lead LinkedIn workshops at the Career Center of Lowell,” I told him. “You should come to the Center and attend my workshops. Then I can critique your profile.” I hoped this was the end of our conversation, as I hadn’t even grabbed a coffee, but no the man continued.

“Well, I don’t really have time to go to the career center (probably because it would disrupt his online job search). And I’m not sure it will serve my needs, being an urban career center.”

I felt like telling him that people exactly like him come to our career center. Instead I told him I’d forgotten my business cards (lie) but he could call our local number if he wanted to come in for my workshops. I knew he wouldn’t make the call.

This, folks, is what gives organized networking a bad name. Going to a networking event should not start on an unpleasant note from point of contact.To make networking a pleasant experience for others, practice the following:

  1. Approach potential connections slowly, yet confidently. Don’t spring upon a person like the fellow I mentioned above. I didn’t appreciate being bombarded before I was able to get settled. Instead casually approach the person with whom you’d like to meet and give a nod of recognition.
  2. Make eye-contact and smile before approaching. People can tell a lot about you from your causal eye-contact. Your eye contact says you’re approachable. And smiling shows warmth and acceptance. Those who don’t smile seem indifferent, which doesn’t encourage conversation.
  3. Extend your hand in a non-aggressive manner. This is a sign of welcome, and to me says you have solid character. That said, shake a person’s hand gracefully and don’t squeeze so hard that it hurts. No limp or wet-palm handshakes either–as my daughter would say, “Ewww.”
  4. Think small talk first. There’s no reason to immediately launch into your elevator speech. Ease into the conversation by using the methods listed above and wait for the right moment to explain what you do and talk about the value you bring to employers.
  5. Give the person your undivided attention. Later in the morning I was talking with someone who kept looking past me like she was expecting Prince Charming to come through the door. I realize I’m not Brad Pitt, but come on. If it ain’t happening, make an exit gracefully.
  6. Don’t offer your personal business card if you don’t mean business. It’s disingenuous and a waste of paper when you give your card to someone with whom you have nothing in common or feel no connection. I distrust people who give me their card as soon as we start talking. Don’t you want to know my name first?
  7. Understand cues that tell you your networking companion has had enough. Despite what you may think, not everyone is interested in hearing you talk excessively about your services, products, or unemployment woes. Watch for rolling eyes, shifting feet; hear when people say, “Mmm,” or “Yep” or “Right.” These are cues to move on.
  8. Have a polite exit plan. There will be times when you’ll be cornered by a talker who’s goal is to tell you about every aspect of his life. Politely disengage politely. Something like this might be effective: “It’s been great talking with you, but I’m here to meet with someone about her job search. It will help to have a safe zone, a person to retreat to.
  9. Catch the person on your way out. Do you ever leave a party without saying goodbye to the host? Of course not; that’s just plain rude. Make sure you afford your potential contacts the courtesy of letting them know you’re leaving. Otherwise, they’ll get that feeling of being blown off or continue to look for you during the rest of the event.
  10. Follow up. This goes without saying. Tell those with whom you have something in common that you’ll follow up your conversation the next day…and do it. When you follow up with your new connections, you show responsibility and respect. Further, you solidify the relationships.

On my way back to the office I stopped by the neighborhood Panera Bread, where I ran into one of my customer who’s trying to find a job. The meeting was easy and refreshing and reminded me of what networking is all about—great conversation with the subtlety of networking in the background, yet ever-present. The timing was just right.

 

10 first impressions for job-search success

 

When I watched the first episode of Game of Thrones, I was not impressed. I’d heard it was a great show, but the gratuitous violence did more to turn me off than draw me into the most important episode of the series. I haven’t returned to the show since.

First Impressions

I know you’re thinking this is a post about first impressions job seekers make at interviews, but it’s not. It’s about how important it is to make great first impressions in every aspect of your job search, not just how you shake the interviewer/s hands, maintain eye contact, etc.

Making a positive first impression can come into play before the interview phase, perhaps when you least expect it. I’m imaging a scenario where you’re at your local Starbucks, scoping out a comfortable chair to sit in for a couple of hours, and see the only one available among eight.

As you approach coveted chair, a woman dressed in a tee-shirt, yoga pants, and Asics also has her eyes on the prize. You have two choices; you can beat her to it, or you can offer her the chair, knowing there are plenty of stools at the table along the window, albeit uncomfortable ones. You take the high road and offer her the chair and retreat to one of the stools.

A week later you’re at an interview for a job that’s perfect for you. As you’re making the rounds shaking hands with the interviewers, you notice the woman to whom you offered the chair when you were at Starbucks; and she notices you as the kind woman who gave up that chair.

She’s the VP of marketing and a key decision maker in the hiring process. A couple of traits she desires in the next hire is integrity and selflessness. The interview is off to a great start because you made a great first impression by relinquishing that chair. Little did you know that that act of kindness would pay off in a big way, an act of kindness that had nothing to do with the interview process.

You may be thinking to yourself, “But that’s my nature.” Or maybe you’re thinking, “I can’t let my job search dictate how I act every minute of the day.” The point is when you’re in the job search, you’re constantly on. Let’s look at other ways you make a first impression before the interview begins.

  1. The way you dress. When you leave the house during the warm seasons, are you wearing your Red Sox Tee-shirt, baggie shorts, and sneakers without socks? You might want to ditch the Tee-shirt…and everything else. Work casual dress shows you’re serious about your job search. Trust me on this: I know which one of my customers’ job-search stint will be short based on how they dress.
  2. Body language. I tell jobseekers that people–not just employers–can read your body language like a neon sign and will make judgments. People can tell if you’re tense and therefore unapproachable. Alternatively, people sense you’re open  if you have an open stance and pleasant smile.
  3. Possitive attitude. I see plenty of people who are understandably angry, and they’re not afraid to show it. There are other people who are angry because of their unemployment but don’t display their attitude. Think whether you’re more likely to help others who show a negative attitude or those who come across as friendly. I would never insist that you must feel positive; I’m just saying fake it till you make it.
  4. Effective communications. At a networking event or during a phone conversation, are you demonstrating proper communication skills? Are you listening or just doing all the talking? If you’re doing the latter, it could be a turnoff for those with whom you’re speaking…a possible employer or valuable networking contact. I’m highly sensitive to people who do most of the talking.
  5. Activity. One of the best ways to present a great first impression is by being active in your job search. I’m not talking about being overbearing or obnoxious–I’m talking about due diligence, including sending appropriate e-mails, making telephone calls, attending networking events, calling on recruiters, engaging in daily networking, and whatever you’re capable of doing in a professional manner.
  6. Personal business cards. Nothing says professional and serious about the job search than personal business cards. They’re perfect to bring to networking events, job fairs, informational meetings, or just when you’re out and about. My close LinkedIn connection and branding master explains how business cards brand you.
  7. Your online presence. While it’s a well-known fact that employers are using social media to hire talent–approximately 96% use LinkedIn–it’s also known that they are using social media to “dig up dirt.” So make sure your online presence is clean, that there are no photos of you sloppy drunk in Cancun, that you haven’t used Twitter to blast your previous boss. (If you type “Bob McIntosh” on Twitter, you’ll find my tweets, and I guarantee they are professional in nature.)
  8. Chillax. In the job search you’re so focused on getting your next job that you may come across as too focused and determined. Give yourself a break every once in a while. People can sense those who are desperate. Read my post on displaying emotional intelligence in the job search.
  9. Follow up. This can’t be stressed enough. When you say you’ll call or email someone or meet that person for coffee, make sure you follow through with your commitment. And be sure you’re on time by the minute. Being late leaves a negative first impression.
  10. Pay it forward. In the above scenario you demonstrate selflessness by offering the other person the chair. It so happened the recipient of the chair was someone on the interview team. Your act of paying it forward worked out nicely, as she appreciated your act of kindness.

The story of you meeting the VP of marketing at Starbucks and offering her the coveted seat ends well; she casts a heavy vote to hire you for the job of your dreams. You still don’t know what you did to earn her vote, but does it really matter as long as you consider being the say you are. The power of first impressions.

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