How to Leverage LinkedIn Posts for Your Job Search

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This guest post was written by Ed Han, a recruiter known for his excellent job-search advice. It first appeared on Job-Hunt.org.

Of the four sites typically considered major social media sites, Twitter, Instagram, and LinkedIn are vying for second place behind Facebook.

When it comes to professional visibility, LinkedIn is the clear winner.

Taking a page from the Facebook playbook, LinkedIn added status updates, also known as posts, to the options available for LinkedIn members.

Judiciously leveraging these updates — making posts, comments, and clicking on the “Like” button — can increase your visibility on LinkedIn.

Posts on LinkedIn allow members to communicate with each other and the world — LinkedIn’s version of the Facebook feed.

To create a LinkedIn update, LinkedIn offers several options for members on the member’s home page (the house icon visible on the left). From that page, a member may “Start a post,” or, by clicking on the appropriate icon, share a photo, a video, or a file from their computer.

LinkedIn also offers the option to “Write an article on LinkedIn.” So, five options are available to members from the top of their home page, as shown below.

3 Main Benefits of LinkedIn Posts

A LinkedIn public profile — the profile visible to anyone — can tell a viewer your experience, list your skills, and announce your professional effectiveness through Recommendations.

Posts provide additional essential elements in your online visibility. Posts will:

1. Demonstrate You Are Reachable on LinkedIn

If a recruiter wants to contact a LinkedIn user about a position, he or she has no idea whether or not the candidate is going to see the message, to say nothing of when they might see it. This is not good — recruiters are always in a hurry to find the right candidate.

For a recruiter, many possible job candidates may be qualified and could be contacted, but the candidates more likely to respond are are the candidates more likely to be considered. When recruiters see that you are active on LinkedIn, you are demonstrating that you are likely to respond if they reach out to you.

[NOTE: Read How to Safely Include Your Contact Information on LinkedIn so that recruiters can reach you quickly and easily.]

2. Increase Your LinkedIn Visibility

Posts remind people of your presence and your field (expertise and interests). Check out the posts from others to “Comment,” “Like,” or “Share” them with your network.

When you hover over the Like icon, you can choose one of several other reactions: Like, Celebrate, Love, Insightful, or Curious.

When you react to someone else’s posts, LinkedIn sends them a message about your actions, which helps you to expand your network.

Another benefit of the posts is that it is an easy, non-pushy way to stay top of mind for those in your network who are inclined to render assistance in the form of introductions.

3. Reinforce Your Professional Image

Obviously, the things one posts on Facebook, Twitter, and Instagram are typically not ideal for sharing on LinkedIn. This goes back to the core purpose of LinkedIn, why founder Reid Hoffman created it: professional networking.

Therefore, posts should be focused on professional career-enriching steps:

Shared news articles.
Skills development.
Actual networking events.
Helpful comments on the posts of other members.

These posts reinforce your image as a professional. See the examples below.

Making and Sharing LinkedIn Professional Status Updates

Facebook offers this critical lesson for the savvy job seeker looking to maximize the effectiveness of his or her LinkedIn profile: the post (also called the status update)..

The LinkedIn status update can be up to 1,300 characters in length, perfect for letting your network know what you are doing or introducing something you are sharing.

Updates typically stay “live” for 14 days before they disappear from view. And, remember that your most recent posts are visible on your LinkedIn profile.

Share your thoughts and interesting things you find several ways:

1. Use the “share box” near the top of your LinkedIn home page.

You have 5 options from your LinkedIn “home” page, as you see on the left.

Choose your option. To begin a discussion or ask a question, click on the words “Start a post.”

To share an image, video, or file from your computer, click on the appropriate icon.

Click the “Write an article on LinkedIn” link, and publish an article on LinkedIn (most effective when an image is included).

After you click one of the links above, a box, like the one below, opens allowing you to type in your update, including a URL, if appropriate, or add the image, video, or file. Ask a question or share good information.

You may even create a poll or share that you are hiring, as shown below.

To increase a post’s visibility and participation by other members, “tag” the members who would be most interested.

Tag another member by adding their names to your post, preceding each name with an “@” sign. Tagging another user has the bonus of pushing your post into the feed of that person’s LinkedIn network. Do this sparingly, and only when you have good reason to believe he or she would be particularly interested.

2. Create posts by liking, commenting on, or sharing someone else’s post.

Build your reputation as a good source of information by reacting to or sharing good information other LinkedIn members (those you follow) have published on LinkedIn as updates or articles. LinkedIn offers several types of reactions beyond Like, as seen above.

When sharing, if you use the originator’s name in the text of your update, LinkedIn will usually notify them that you have shared something they created.

Be very careful making comments. Don’t share something just to make fun of it or highlight a mistake. Stay professional or your updates will create a negative image for you.

Please do note that commenting is considered the gold standard of engagement by LinkedIn’s algorithm, and therefore is most helpful to the poster.

When you have reacted, LinkedIn then prompts you to comment.

3. Like or share someone else’s post in a Group.

When you find good information in someone else’s Group post, “Like” or “Comment” on it. LinkedIn will notify them of your action, which can be the start of a discussion or at least put you on someone’s radar for possible future connections.

This can be a good way to become visible to an employer you are trying to reach. Again, stay positive and be professional in your comments.

Finding Your Updates

You can find your updates by scrolling down your LinkedIn Profile until you find a box labeled “Activity,” as you can see in the image below. This section is usually the fourth or fifth box down from the top of your Profile.

At the top on the right, as shown below, you will find a link to “See all” above your four latest shares or comments. Simply click on “See all” to see the update tracks you are leaving on LinkedIn.

This section is on everyone’s Profile, so you can see what others are sharing and writing on LinkedIn, too, by clicking on that link on their Profile.

**Make Appropriate LinkedIn Posts**

If you are in a job search, what should one say in a post on LinkedIn?

For example, consider the logistics professional who shares a new article discussing another way of viewing costs associated with Daylight Savings Time and minimizing disruptions in truck deliveries or train schedules.

I found this eye-opening article about the change in DST and a hidden impact on costs and scheduling [link].

And, imagine an aspiring project manager pursuing the PMP certification. Perhaps he or she has two peers who also plan to sit for the exam in 3 months. A post our project manager could share is:

Looking forward to catching up with John and Mary tonight to prepare for the PMP in 3 months. The discussion is always informative!

Maybe another professional is attending a networking event later in the day. The post could be:

Should be a good time tonight at my local Toastmasters chapter, I think I have turned the corner on projecting my voice powerfully.

Another example that is particularly current during the pandemic:

Excited to volunteer my time making masks and other personal protective equipment to donate to my friend, a first-responder with RWJ Barnabas Health. Please stay safe!

Updates about training you may be receiving, furthering your education, or other proactive steps to help enrich your professional value, are all valuable and tell people viewing your profile something important about you.

Each of the examples communicates that you are engaged in professional development or self-improvement, in addition to letting people know that you are on LinkedIn.

For more on tips on sharing good updates, read How Your LinkedIn Activities Impact Your Personal Brand.

Facebook Sharing Is Inappropriate on LinkedIn

LinkedIn is fundamentally different from most other forms of social media. LinkedIn is professionally-oriented. This means that many of the things one might do on Twitter, Instagram, or Facebook are not suitable for LinkedIn.

Yet each of these sites has adopted new capabilities originally introduced on Facebook. Instagram is on the cusp of introducing advertising, Twitter’s targeted ads, and, on LinkedIn, the skill endorsement.

However, these Facebook activities are not appropriate on LinkedIn:

Discussions of politics.
How you binge-watched a television show over the weekend.
Cheering for your favorite sports team and/or making nasty comments about other teams.
Personal information like birthday parties, dating, and other family news.
Discussing religion and other non-business issues, etc.

While LinkedIn is definitely social media, the focus is not on sharing everything you are doing and thinking, particularly when the subject is not relevant to your professional image.

The Bottom Line

The LinkedIn status update is a powerful tool, and the savvy job seeker can use it to great effect. It can help you to communicate your ongoing professional endeavors and interests, skills development, and further networking by sharing content with your network, all while telling people that you actually do spend time on the site. And it helps keep your name and headline in front of the people in your network.

6 places on your LinkedIn profile where you can explain a career change

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A poll I conducted on LinkedIn revealed that 95% of the voters (1,073) have changed or considered changing careers. This article speaks to how you can enhance your chances of making a successful career change.

A client told me she had been furloughed and would like to change her career from business development back to sales, an occupation she had 10 years ago. She really enjoyed the sales aspect of business development and would like to make that her focus.

She wants to make her LinkedIn profile stronger in preparing for her career change. To use my client’s current profile as is will be a tough sell. Therefore, I tell her she’ll have to develop a revised message, a story explaining the direction her career is taking.

My client laments that she worked hard to develop her current message. So, how will she craft a totally new one? I tell her it’s not going to be new; it’s going to be revised. It just needs to be tweaked to focus on her areas of expertise.

Where will she start revising the message on her LinkedIn profile, she wonders out loud?

If you’re thinking the About section, you’re partly correct. You need to think of the whole profile, though; not just the narrative.

Background image

The background image will be the first place to start revising her message. I suggest she uses a background image that represents her as customer-centric, because business development and sales both require focus on the customers’ needs. She returns to me with the photo below that I think is adequate but not compelling.

I encourage her to find an image that ideally is related to her new occupation. If she can’t find one that serves this purpose, perhaps she can use one that expresses her interests. I also tell her the dimensions should be as close to 1,584 by 396 pixels as possible.

Headshot

The next part of my client’s profile that she needs to change is her headshot. Currently she has a photo that is a bit informal; she’s standing outside with greenery in the background which is an attractive photo but, as I tell her, not one fitting for someone in sales.

I suggest she have someone—a professional or friend—take photos of her wearing a nice light-blue blouse. Jacket is optional. She balks at first, saying she likes her young-self photo; but I persist saying it’s the quality of the image, not the age that matters.

Headline

Here’s where my client’s going to write about what she wants to do by listing areas of expertise that match someone in sales. Her background image implies that she’s customer centric, so that’s one area of expertise she’ll use for her headline.

The headline will begin with a branding statement though. It will follow with areas of expertise that are common with business development and sales.

I listen, analyze, and deliver products to your valued customers 🔸 Customer Centric | Communication | Negotiation & Persuasion | Relationship Building | Collaboration

Note: the headline is weighed heavily in terms of keywords, so choose ones that will help you be found.

About

Now we get to the section you probably thought of as the starting point. And it is important; perhaps the most important section. This is where my client will tell her story. She’ll write in first-person point of view to come across as more personable and relatable. She’ll keep her paragraphs to three lines at most.

I have her start with a strong paragraph that talks about what’s important in sales, namely listening to the customers, analyzing their needs, and delivering the product. She likes my suggestion because these were skills she used in her previous job.

The second paragraph will talk about what drives her in sales. Note she hasn’t brought up her experience in business development. This is irrelevant. What’s relevant is what she wants to do, not what she did. I suggest she reinforces in this paragraph the importance of building relationships and focus on the customers.

Next comes completing the roadmap she established in her Headline, namely taking the reader through the areas of expertise; explaining how she excels in each of them using no more than three lines for each one. She’ll write the headings in all caps to stand out. They are:

CUSTOMER CENTRIC
COMMUNICATION
NEGOTIATION & PERSUASION
RELATIONSHIP BUILDING
COLLABORATION

We agree that using all five areas of expertise is overkill, so she will combine relationship building with collaboration, as the two are closely related.

My client needs a closing paragraph that will explain how she’s making the easy transition from business development, reinforcing her success in selling to distributors through all her areas of expertise. (The message here is, “This is what I will deliver to my next employer.)

Experience

When optimizing your profile, titles are said to be weighted heavily. This is where my client will mention her official title followed by the strong areas of expertise mentioned in her Headline and About section.

She will also prioritize her statements. In other words, she will bring the highlights that are most related to sales to the top of each job. She will also write a Job Summary that focuses on the sales aspect of her previous position, as well as how important it was to understand the company and products.

Following the Job Summary are the Highlights that focus only on the accomplishments she’s achieved directly or indirectly in sales. Luckily my client has five accomplishments related to selling products to customers, so she can brand herself as a strong salesperson.

She has a couple of accomplishments that are business-development related. They are fine to list as long as they’re at the bottom of her position description. She resists doing this because one of her accomplishments shows her increasing productivity by 80% from 2018 to 2019.

Skills and Endorsements

My client’s skills have to be brought to the forefront by listing the most sales-related ones in the top three. Although every skill is scrutinized by recruiters, most LinkedIn users will focus on the top three. I have my client add Customer Centric Solutions, as she hadn’t when she first started on LinkedIn.

I also tell her she’ll need to build up her sales-related skills by endorsing other LinkedIn members’ skills like crazy. She asks me if she can ask others for endorsements as well. I’m not too crazy about asking others for endorsements, but tell her it’s up to her just as long as she offers to endorse them.

My client’s LinkedIn profile is taking shape nicely. I’m waiting to see what she comes up for as a background image. I remind her that most sections of the profile are a place to deliver your message.

Photo by Ono Kosuki on Pexels.com

33 LinkedIn Features for 2020: Guest article from Kevin D. Turner

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If you ever wondered what LinkedIn features you missed in 2020, Kevin D. Turner has laid it out in this article (Originally published here). Kevin is all stats and to the point. To this end, you’ll learn a lot by reading what he has summed up. My favorite addition? Polls, of course. What is your favorite feature?

✰ [Share That You’re Hiring] purple #Hiring photo frame and [Create a new job] for Free (limit 5) while having it display on your LinkedIn Profile in the [Top card]. [Post]ed 11.04.20 https://lnkd.in/dZabsg4

✰ [Add a profile] has been included in the [Create a post] feature so that Members can promote the Profiles of other Members as a rich media attachment. [Post]ed 11.03.2020 https://lnkd.in/dEaK4ru

✰ [Career Explorer] is designed to help Members find possible job transitions, based on their profile and LinkedIn insights into skills similarity based on 36K Skills and 6K Job Titles. [Post]ed 10.29.20 https://lnkd.in/dNMNB6g

✰ [Hashtags] in [Comment]s, are being indexed, increasing exposure for those [Comment]s. [Post]ed 10.26.20 https://lnkd.in/dm86sUF

✰AI Driven [Content Warning] and [Report]ing system rolling out in [Messaging] to detect and eliminate Harassing content. [Post]ed 10.18.20 https://lnkd.in/dMiAU43

✰ [Report]ing now is followed up with email communication from the Trust & Safety Team in the form of an [Acknowledgement] of the [Report] and then a second email [Determination & Action] [Post]ed 10.10.20 https://lnkd.in/dFQrGge

✰ [Edit], [Delete], [Create video meeting], [Emoji], [Bulk-manage] & [New group chat] in Mobile [Messaging]. Tap the [+] in any message to open up a menu of options. [Post]ed 09.24.20 https://lnkd.in/dwaTDEE

✰ [Set away message] notification added to [Messaging]. Originally tested as [Out of office] [Post]ed 09.24.20 https://lnkd.in/dCg9kkM

✰ [Redesign] LI CEO Ryan Roslansky just posted on the first major redesign in nearly five years: simpler, more modern, and more intuitive. [Post]ed 09.24.20 https://lnkd.in/dmquhSC

✰ [Reaction]s in [Comment]s To [React] to a [Comment], from a mobile device, tap and hold the [Like] icon at the bottom of the [Comment]. If you’re using a computer, move your cursor over the [Like] icon to select your [Reaction]. [Post]ed 08.13.20 https://lnkd.in/d-kmpGc

✰ [Keyword insights] & [Job title] 2 new resources that may help Members increase their Profile Rankings, Drive more Recruiter contact, and “Beat the ATS” 3 Page PDF. [Post]ed 08.01.20 https://lnkd.in/dcEet4X

[Change Emoji Skin Tones] Now we can finally select a Skin Tone on LinkedIn that may be more relatable and inclusive. 3 Page PDF. [Post]ed 07.20.20 https://lnkd.in/d_7Z69Y

✰ [Name pronunciation] allows you to [Add name pronunciation] so that others can learn how to properly say your name. [Post]ed 07.02.20 https://lnkd.in/dgxwmpx

✰ [Support] New [Support] [Reaction] added to help expresses that you empathize with someone’s experience or support them during a challenging time. [Post]ed 07.01.20 https://lnkd.in/gzcpuaJ

✰ [Open to work] LinkedIn has created a way for #JobSeekers to truly stand out & let their Network & Recruiters know they are [Open to work] with a Profile Photo custom #OPENTOWORK frame. 3 Page PDF. [Post]ed 06.24.20 https://lnkd.in/dWStX3d

✰ [Send] makes it easier to share [Post]s that you feel people in your network might find interesting. 3 Page PDF. [Post]ed 06.23.20 https://lnkd.in/dy5f8j9

✰ [Product Pages] now Organizations can feature their [Products] & Members can publicly [Review] & 5 Star [Rate]’m! [Post]ed 06.15.20 https://lnkd.in/dWYYNQY

✰ [Unemployment Resources] & [Job Search Verify] help you get your unemployment pay. [Post]ed 06.04.20 https://lnkd.in/djYzUFA

✰ [Build a resume] addresses this need for accurate speed, by allowing Members to create up to 4 customized Resumes, store them on the platform, easily accessible, and adaptable for applying to Jobs, Networking, or Responding to Requests, even accessible through the Mobile App. [Post]ed 05.31.20 https://lnkd.in/djYzUFA

✰ [Actively Recruiting] algorithmically Scoring the responsiveness of Job Posters and Awarding the Best with a [Actively Recruiting on LinkedIn] Badge. [Post]ed 05.28.20 https://lnkd.in/dMfb-Ku

✰ [Offer help] allows you to offer help to your network via [Post]s. [Post]ed 05.22.20 https://lnkd.in/dXpWNem

✰ [Refer a connection] helps Someone find an opportunity or make an introduction. [Post]ed 05.19.20 https://lnkd.in/deJq4fR

✰ [Virtual Events] allows the integration between [LinkedIn LIVE] & [LinkedIn Events] turning these two products into a new [Virtual Events] solution. [Post]ed 5.12.20 https://lnkd.in/d48Q_s4

✰ [AI-feedback] & [Video Intro] provides #JobSeekers with new ways to practice, gain confidence, and refine their virtual interview answers and softskills presentation [AI-powered feedback]. Facilitate Hirers getting to know Candidates better and faster while assessing their softskills [Video intro]. [Post]ed 04.29.20 https://lnkd.in/dgBUuH7

✰ [Polls] We’ve seen this feature before, as Members we had this Polling option until 2008 and as Group Admins until 2014 and now it’s back. [Post]ed 04.20.20 https://lnkd.in/e8ZtnUu

✰ [Stories] Launched in Brazil, , 20 Second Videos that Last 24 Hours, Mobile App Based, Rolling out in the US in October 2020. [Post]ed 04.14.20 https://lnkd.in/dnAKJX2

✰ [Remote Jobs] helps find those Remote Jobs in the location search drop down filter. [Post]ed 03.05.20 https://lnkd.in/dSeS7Bs

✰ [Video Help], select Help topics are now on Video. [Post]ed 03.02.20 https://lnkd.in/dUYHVCw

✰ [Edit Company Name & Retain Logo] allows you to ditch the stigma and ramifications of the [Gray Building Box] in your #LinkedInProfile. Why because it tells the #LinkedInAlgorithm that maybe you weren’t really employed, lowering your rankings, and keeping LinkedIn from confidently promoting your profile to Recruiters. [Post]ed 02.08.20 https://lnkd.in/d7KcFqs

✰ [Featured] allows you to showcase your work by featuring your best posts, documents, media, and websites. [Post]ed 02.01.20 https://lnkd.in/dy9uZpi

✰ [Fair Chance Employer] helps you find work if you have a criminal record, applying with these safe companies, you won’t have to worry about getting to the kill question “Do you have a criminal record?” at the end of the application. [Post]ed 01.08.20 https://lnkd.in/d_YWy7u

✰ [Notify employees] of a [Company Page] allows Admins are you using this [Notify your employees of this post] to signal them, its time to [Like], [Comment], & [Reshare] to increase your messages reach and impact? [Post]ed 01.06.20 https://lnkd.in/d6abPXr

✰ [First 3#] puts emphasis of the First 3 #Hashtags used in your LinkedIn Post become part of the Post’s URL used by the #LinkedInAlgorithm and perhaps Internet Search Engines like Google, Yahoo or privacy protective search Engines like Qwant or DuckDuckGo for Search, Indexing, Findability & Rankings, as the “do not index” command line seems to have been removed from post base page code. [Post]ed 12.02.19 https://lnkd.in/diifRen

If you have enjoyed these New LinkedIn Feature updates please [Comment], [React] & [Reshare] this Article. If you want to stay ahead of the LinkedIn Curve and be among the first to find out what’s new on LinkedIn, then [Follow] Kevin D. Turner, #TNTBrandStrategist, & #NEWLinkedInFeature

4 reasons to accept a LinkedIn user’s invite

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And comments from a few people who voted.

How to write an invite to convince someone to join your network is a common topic. Ideally you have a reference you can mention in your invite sent via Messaging. If not, you send a cold invite. An introduction by other means, such as email, is the proper way but slower.

You’ve heard or read of ways to send invites, but what do you expect from someone extending an invite. Is it “Do unto others as you would have them do unto you”? It doesn’t always work that way.

It usually goes this way for me–My Network shows five invites ready to be accepted. I click on the icon and four of them leave a default message which takes no effort to write and, in my mind, is lazy. I hit Ignore. However, one of the invites comes with a personalized message that melts my heart.

Hi Bob,
I watched your webinar hosted by Jobscan.co and found your views on how to attract recruiters to your profile very compelling. I don’t know how you speak on camera. I’d be scared out of my wits. In any case, I’d like to be a part of your network. I know you would prefer people to just follow you, but I’d like to communicate directly with you, as I can’t afford any of the premium memberships. I’d understand if you don’t want to. I hope you’re safe and getting through this pandemic.
Best,
Shannon McCarthy

Here’s the thing: my preference is to be followed because I want to do the inviting to build a like-minded network. I want my network to be more focused with an audience who in interested in the information I have to share.

I conducted a poll on this matter at hand: when you will accept an invite from another LinkedIn member. I got some great comments, but the results were not what I thought I would see from the 1,059 people who voted. Following are the choices from which they could choose with the percentage of votes.

Must communicate via phone first: 3%

To me, this seems a bit far fetched, but I have seen people claim this is the only way they will join someone’s network. Further, there has to be some back and forth between the recipient and the person extending the invitation. In a perfect world, there would be correspondence between every LinkedIn member in one’s network.

But this is not a perfect world. I think LinkedIn envisioned this type of relationship building. After all, relationships are what creates job opportunities. You know, you’re looking for a job, you connect with someone, there are a number of touches (7 as some say), and they introduce you to a decision maker in your ideal company. Bazinga.

Must read my profile: 17%

If someone wants to connect with you, wouldn’t you first expect them to read your profile? I would. The example I give above is not great, but it was enough for me to accept Shannon’s invite. Did she read my profile? I’m not sure. I imagine she opened my full profile because she says, “I know you’d prefer people to just follow you, but I….”

I think Kevin Turner has the best solution: “For me Bob McIntosh, CPRW, none of the above is my deciding factor, they must [Follow] First, engage, and then to invite me they need my eMail address (openly hidden) in my profile ; ] Keep Rocking LinkedIn“!

If someone writes in their invite that they’ve read your profile and see synergy or, at least, admire it; they have read your profile and have a better sense of who you are. This is important when making a connection with someone.

Sure, they can read your Headline in their stream or Notifications, but this isn’t the same as reading your profile from top to bottom, or at least from top to Education. (I’d be really impress if someone read what’s in my Accomplishments section.)

A personal invite is a must: 45%

This option won out. It doesn’t mean the person extending the invitation read your profile; although, it’s possible. How long does it take to write a personal invite? Not long. If I really want to invite someone to my network, I’ll take the time to personalize the invite.

There are a number of ways someone can personalize their invite to you.

I always say flattery is one way to do it, which was part of Shannon’s invite to me. The other part of it was telling me how she knew me. The person stating the many things you and they have in common means they read your profile. As I mentioned above, if a common connection suggests the two of you connect, this is a very good thing.

The important thing is that you feel it comes from the heart; it isn’t a template invite that the person sends to everyone.

Adrienne Tom gives a solid yay to this option: “I’ve gotten pretty stringent about accepting connection requests. Without a personalized note that clarifies reason/fit there is a high chance the request gets ignored.”

When I asked her if she feared losing potential clients, her response was: “Perhaps. My email and website are easy to locate on my profile and I feel that savvy clients that are truly interested in working together can find ways to reach out / learn more.”

This is the option I chose when I voted in the poll. At the very least, someone should take the time to make some kind of connection with me.

Note: you don’t have to accept everyone’s invite. Just do the person extending the invite the favor of clicking Ignore so their invite isn’t sitting in their queue. There have been plenty of times when I’ve said to myself that this connection doesn’t make sense.

The default message is enough: 35%

I get this. Especially if you’re an entrepreneur and want to troll for the bass that will land you a $3,000 payday. It makes sense to consider the possibilities, but there should be some due diligence on your part. For example, some of the people who voted said they would at least read the profile of the person extending the invitation.

Erin Kennedy says: “Since only about 5% of the invites that I get are personalized, I then have to take the time to go through the profile and see if I want to connect with them.”

That seems like a lot of effort on one’s part. I admit if I see in their Headline that we’re in the same occupation and industry, I’ll accept their invite. However, I won’t take the time to write a thank-you note.

Laura Smith-Proulx says she’ll accept all invites “I’m always open to connecting, no matter what’s in the invitation. IMO, we are now seeing the same problem created by the dreaded resume objective (where everyone wrote the same thing because they didn’t know what else to do). Job seekers do need to muster their creativity when connecting with employers, but I forgive anyone who is tapped out of “invitation innovation” by the time they approach me. I do appreciate when my Profile is at least skimmed before receiving a sales pitch entirely unrelated to my work, of course.”

As they say, the numbers don’t lie. At the conclusion of the poll I was surprised with the number of people who voted for accepting a default message. I repeat, it seems lazy. However, I like what Laura says about people being tapped out of “invitation innovation.” It’s been said before that sometimes we need to cut people some slack. There might be something to this.

Austin Balcak has a different approach which we might want to follow: “I may be in a bit of a different situation Bob, but my rules of accepting a connection are that the person has one of three things:

Has sent a personal note with a valid reason to connect
We have 50+ mutual connections
We’ve met in real life

This is a tough act to follow, but Austin might have something here.

4 Ways to Write a Knockout Headline

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I put a friend to the test by having him tell me what I had just changed in my LinkedIn profile Headline. He couldn’t tell me. Which means he didn’t know what I had for a previous Headline. Which also means it wasn’t memorable.

Photo by Pixabay on Pexels.com

This begs the question if the Headline is so important, shouldn’t people remember it? The short answer is they should. A poll I conducted on LinkedIn, in which 1,883 people voted, concluded that the Headline is the most important section, followed by Experience and About.

Much has been written about the Headline. Some have opined on what makes a Headline strong. Today I’m going to suggest four ways to approach writing your Headline, none of which are wrong.

1. Keywords only

This is probably the most common way to write a Headline, and it was how I wrote mine back in the day. The purpose for doing this is to attract hiring authorities or business people to your profile when they do a search. It’s widely believed that the Headline is valuable real estate, carrying more weight than all the sections, save for your titles.

You can begin with your title followed by areas of expertise. Or perhaps you want to include multiple titles (guilty). Choosing the latter could spread you a bit thin. I went with titles that describe who I am:

LinkedIn Trainer | Career Coach | Blogger ~ LinkedIn and the Job Search.

Later I added a tagline and some awards when LinkedIn increased the character count from 120 to 220.

Note: I’m a strong believer that indicating you’re looking for work is a waste of space and, more importantly, doesn’t add value to your Headline. LinkedIn has made mentioning this fact unnecessary by giving you the option to wear the banner, “#OPENTOWORK.”

2. Tagline only

Those who feel comfortable being gainfully employed are more likely to write in their Headline a tagline similar to what would be listed on a personal business card. My valued connection, Austin Belcak, goes with a tagline:

I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

Austin recently changed it to: I Teach People How To Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? DM or Email Me For Coaching (Info Below👇)

This works well for him because his thing is emphasizing that searching online is not the way to go. Rather, one should tap into the Hidden Job Market by researching companies and then networking their way into said companies.

Another way to write your tagline is to begin with a question such as, “Ask me how I can consistently increase your revenue by 150%.” This serves as a viable hook.

3. **Tagline and keywords**

This is my preferred way of writing a Headline but as I said, it’s subjective; and you have to be comfortable with how you present yourself.

Tagline first, keywords following

One element of a strong Headline is a tagline–a sentence that stands out because it says what you offer employers or business partners. It effectively brands you by accurately depicting who you are and the value you’ll deliver.

A tagline with the previous 120 characters was hard to pull off, but now you have the space to comfortably include a tagline, albeit not too much space.

Where do you list your tagline, at the beginning or end of your headline? I suggest listing it first for the WOW factor. The keywords are important for searches. They are what helps hiring authorities or potential business partners find you. But the tagline is your value statement.

One thing to consider is that your photo and headline appear in people’s feed. We’ll call them your first impression. However, your whole headline doesn’t show; LinkedIn users seeing your first impression see approximately 70 characters or 10 words.

To illustrate what they’ll see, here is a segment of my colleague, Ana Lokotkova‘s headline: Helping hustlers tell their career stories & get hired | Career Advi…

This is now what visitors see when they initially search for her “a good candidate become the right…” get hired is made very clear. I can relate to this. Here’s the complete headline:

Keywords first, tagline after

Austin Balcak, suggest listing your keywords at the beginning of your profile. He calls them your hook. He writes:

“[A killer Headline is a] keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics). For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR“

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.”

This approach is also good in theory, and many headlines I’ve seen lead with keywords. This method clearly says what the person does and their areas of expertise. They are an Account Executive, Business Development, Sales Manager.

The hybrid model (keywords, tagline, keywords)

Another option is starting your Headline with keywords, dropping in a branding statement, and then concluding with keywords. This is the Oreo method with the cookie (keywords) sandwiching the branding statement (cream). I go with this method because keywords do matter.

Career Coach ◆ LinkedIn Trainer ◆ Online Instructor ◆ Blogging Fanatic 👊 I’m on the frontline fighting 𝗧𝗵𝗲 𝗚𝗼𝗼𝗱 𝗙𝗶𝗴𝗵𝘁 against unemployment 🏆LinkedIn Top Voices 2019 | Avid Walker #LinkedInUnleashed

Opposed to the Headline I sported when we where only allowed 120 characters, I feel my current Headline (220 characters) delivers a stronger message.

4. How about a little color

You’ll notice that I include some emojis in my Headline. Other LinkedIn members do this as well. The emojis can be black or colorful. Mine includes both. Whether you use color or not, emojis draw the reader’s attention to your Headline. My advice is to use colorful emojis judiciously.

Here are some examples from people who employ color in their Headlines.

Kelli Hrivnak Recruiter partnering with companies to hire Digital Marketing & Technology Talent | Dream Team Builder 🏆 Career Growth Catalyst ✨

Gillian Kelly Bland and boring are lousy career strategies. ✩Talent Brand-builder ✩ LinkedIn Top Voice ✩ Award-winning Resume Writer ✩ LinkedIn Profile Writer ✩ Future of Work Nerd 🎤 Speaker 💙 More kindness.

Steve Levy 👋 Engineer turned Recruiting mentor (but not a “former engineer”) 👐 Humanity rules 🌊 ex-Jones Beach Ocean Lifeguard (way better than ex-MAANG) 💻 68 69 72 69 6e 67 20 74 65 63 68 20 2d 20 72 65 6d 6f 74 65

Here we have the four ways you can write your LinkedIn profile Headline. Again, none of them are wrong. Depending on your goal, you might choose a particular style. Job seekers, for instance, might go with keywords only; whereas those who are gainfully employed could opt for tagline or tagline/keywords.

Checkout the list of the top 100+ LinkedIn voices job seekers should follow, where you will find the Headlines for each person.

3 LinkedIn Tips Guaranteed To Skyrocket Your Visibility

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This guest article is written by Austin Belcak, founder of Cultivated Culture.

If you’re a job seeker and you haven’t optimized your LinkedIn profile, you’re missing out on a ton of opportunities.

In today’s market, 87% of recruiters use LinkedIn to find and vet new candidates. But not everyone is capitalizing on what the platform has to offer.

In this post, I’m going to walk you through three highly actionable tactics that will help you appear in more searches, get more profile views, and land more jobs. Let’s dive in:

Tip #1: Optimize Your Headline For Visibility And Value

Most people know that their LinkedIn headline is important, but they don’t know exactly how to maximize that opportunity.

Your headline is one of the most valuable parts of your profile for two reasons:

1. LinkedIn emphasizes the keywords in your headline when serving up search results. The more relevant keywords you have, the more visibility you’ll get.

2. Your headline is your hook. It shows up in search results and it’s one of the first things people see on your profile. A bad headline can cause people to click away while a great headline can convert more views into job opportunities.

If you want to capitalize on the opportunity here, you need a keyword optimized headline that sells your value. The LinkedIn headline formula I use with clients consists of two parts:

A keyword filled overview of your role/abilities followed by an illustration of value (preferably with measurable metrics).

For example, let’s say we’re a sales person in the market for an account executive or sales manager role. Our headline might look like this:

Account Executive, Business Development, Sales Manager | Helping SaaS Companies Accelerate Revenue To $10M+ In ARR

The beginning of the headline is packed with relevant keywords and the second half of this headline creates a clear illustration of the value we bring to the table.

If you optimize your headline using this formula, you’ll not only show up in more search results, but you’ll win more clicks and generate more opportunities.

Tip #2: Double Down On Your Skills & Endorsements

Speaking of search results, I want you to run a quick search for your current job title on LinkedIn.

How many results does LinkedIn give you? 1,000? 10,000? One million?

There’s a specific way that LinkedIn ranks its search results and the secret lies in your Skills & Endorsements section.

LinkedIn uses this section to stack rank candidates in search results.

Let’s say you have a recruiter who is searching for a software engineer with Node.js experience.

Three candidates pop up. Candidate A has 5 endorsements for Node.js, Candidate B has 10, and Candidate C has 15. All else being equal on their profiles, Candidate C will show up highest in the search results for this instance.

What does that mean for you?

If you want to appear higher in more searches (and increase your chances of getting a click!), you need to make sure you have the right skills on your profile and they need to have endorsements.

How To Find The Right Skills To Add

The first thing we need to do is find the right skills that are relevant to the roles we want. Here’s how to do that in three simple steps:

1. Open LinkedIn Jobs and run searches for all of the titles you’re targeting, same as you would if you were planning to apply for a job.

2. Browse through each job description and, when you find one that matches your goals, copy and paste the job description into a Word doc. Rinse and repeat until you have 20-30 job descriptions.

3. Open ResyMatch’s job description scanner and paste in the entire Word Doc, all of the contents from the 20-30 job descriptions, then hit scan.

ResyMatch will show you the keywords and skills that appear most frequently across all of these job descriptions! You want to prioritize the skills that appear the most and then work your way down.

How To Gain Endorsements

Endorsements can be a tricky thing to get because most people don’t know how to endorse skills on LinkedIn, and they’re also afraid to ask.

The good news is that I have an easy trick to help you with both!

First, you can learn how to endorse someone on LinkedIn in this post (feel free to bookmark that so you can send it to people when you make the ask).

Second, all you need to do is ask! Make a list of all of the people – friends, family, colleagues you trust, who would be willing to endorse you for a set of skills. When making the ask, be sure to call out the specific skills you want them to endorse and offer to endorse theirs as well.

Here’s a template:

Hi [Name],

I hope you’re doing well!

I wanted to shoot you a quick note because I’m doing a bit of an overhaul on my LinkedIn profile and I’m aiming to get some more endorsements. I’m aiming to get more support for skills like [Skill 1 ], [Skill 2], and [Skill 3] because I’m targeting [Job Title] roles. Would you be up to endorse me for those skills? Here’s a quick guide on how to do that.

If you’d like, I’d be more than happy to reciprocate with endorsements or a recommendation for you. Either way, I appreciate you!

Best,

[Your Name]

Now all you need to do is rinse, repeat, and watch your endorsement count grow!

Tip #3: Start Leaving Thoughtful Comments

Now that your headline and your Skills section are optimized for visibility, you should start to see more views roll in.

But optimizing for search visibility is only one piece of the puzzle. There is still a LOT of competition out there and there are only so many searches happening every month.

If you really want to skyrocket your LinkedIn profile views, you need another strategy that will allow you to push people to your profile.

That’s where comments and engagement come into play.

Commenting and engaging on the right posts, in the right way, can send massive surges of traffic to your profile. People see your comment, they think, “wow, this is a great take, I want to learn more about this person” and boom! They click on your profile.

Here’s how to execute on this in less than 15 minutes per day:

1. Find people in your target market who post regularly and have followings who engage with them. This way you’ll be able to piggyback off of the views that their post is getting.

You can find them by going to Google and searching for “[Industry] influencers to follow on LinkedIn” or you can use LinkedIn to run a search for your job title and then filter by “Content.”

2. When you see a post that resonates with you and is picking up traction, you’ve found your mark (it helps if the post has been shared in the past 24 hours). Read through the post and think of a thoughtful comment that adds to the conversation. Aim for a few sentences vs. “love this” or “great tips.”

3. Set a timer on your phone for 15 minutes and knock out as many comments as you can before the timer goes off.

If you do that every day, you’ll see a significant jump in profile views and you’ll spark up a connection or two!

Happy searching 🙂

Photo by Ketut Subiyanto on Pexels.com

Things don’t look great for LinkedIn’s voice messaging, according to a poll taken by 1,355 LinkedIn users

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occasionally I see on my LinkedIn App that someone has sent me a voice message. When I see these it’s like do I want to listen? What if they sound strange, incoherent, or like serial killers? They never do. Rather, it’s awesome to hear their voices.

I’ve tried sending voice messages but it doesn’t go as smoothly as I’d like. I forget that it’s not like using voice command on my phone (in lieu of texting).

Using voice messaging on LinkedIn’s app usually goes like this: “Hi, comma.” Oh crap, don’t say, “Comma.” Try again.

“Hi Jason (pause) This is Bob (pause) It was great hearing your voice (pause) I’m more of a writing guy um (long pause) I guess I should have planned this voice message period.” Oh crap, you don’t say, “Period.”

The concept of leaving a voice message is cool, but it’s unnatural to me. I’ve used the feature probably 1% of the time I’ve messaged. Apparently I’m not the only LinkedIn user who doesn’t use voice messaging a great deal.

I decided to conduct a MONDAY POLL to see how frequently people use this feature. After one day of voting, it was obvious that the outlook wasn’t good. Sixty-nine percent of those who voted chose, “What’s voice messaging?” Only four percent said, “I use it a lot. Cool!”

Here are the results from 1,355 people who answered the poll:

I use it a lot. 4%
It’s cool I use it when I think about it. 5%
I rarely use it. 22%
What is voice messaging? 69%

People who took the poll had some things to say about voice messaging. There were those who weren’t too crazy about it, while others thought it was a neat feature. Surprisingly, those who like the feature were more outspoken about it–nine in favor vs. seven not in favor.

Not all that crazy about voice messaging

I’ve already given my opinion on voice messaging; it’s not a deal maker. So, let’s hear from other people who are not crazy about voice messaging and why they could go without.

Marie Zimenoff: Voice messaging is especially hard for those of us with young kids. “Who’s that?” “Mom, who are you talking to?” That’s all I hear if I try to listen or send one … all my voicemail goes to text so I can read instead of listen.

Marietta Gentles Crawford: I’ve used it when someone else has or maybe it’s a special message that’s more detailed but it’s not my first go-to response. As a writer/editor, there’s too much pressure to casually record in one shot! Lol

Kevin D. Turner: I actually prefer Video to Voice Messaging. Once in a while, its nice to add the extra personality or connectivity that these formats provide. How often, maybe 1 in 50. Keep Rocking LinkedIn!

WENDY SCHOEN: As far as I am concerned, #linkedin is great for all of the things it was originally intended for…job search, networking, social media. But it is terrible for the things it has decided it can also do…The same is true for voice messaging. If I wanted to leave a voice message, I would CALL you and leave one on your voice mail.

Sarah Johnston: Text is easier and faster to read. If you are making a request of someone, don’t send them 3 sixty-second voice texts. It can feel intrusive to the person on the receiving end.

Emily Lawson: I remember when it first came out and I actually sent Karen Tisdell one of my first messages. I love the personal aspect of it, but I don’t always think to use it.

Madeline Mann: Thanks for the voice message, Bob! It was great to hear your voice and the message was short. The thing I am not fond of with voice messages is when they are from people I don’t know. If we are not familiar, I want to be able to read your message to quickly understand what you are contacting me about. But with a friend like you, I am happy to hear your voice!

Like or even love voice messaging

Now let’s hear from some of the proponents of voice messaging:

🚀LoRen GReifF🚀: I would say I use it sparingly and since LinkedIn is all about personal connections while even finding scalable personalization solutions, it’s quick,easy and even fun. It can also serve as a strong differentiator to stand a part from the sea of texts 🚀Thanks for the mention : )

Dorothy Dalton: I like it and find it helpful to contact existing connections. In lock down I find it’s more personal. I don’t use it with people I don’t know in case they think it’s odd. I have no evidence to support that assumption- just a feeling! They might be totally fine with it!

Tara Orchard: I advise my clients that voice and video can be a nice way to change up how you contact and follow up with people. Leaving a voice or video can be a way to humanize yourself when you have been trying to connect or reconnect with someone. The down side, you are using up more of the other person’s time and perhaps energy as it takes longer to listen or watch compared to reading a brief text.

Lotte Struwing, CHRL, CCP, CBP, CCS, CRS: I just discovered this on LI but you reminded me of how often I leave voice texts and it is so normal to say, comma, period etc. When I leave voice mails on the phone I say comma, period etc. and by the end of the voice mail, I am laughing on the phone……Between two worlds!

Karen Tisdell: Ha! This made me laugh out aloud. I hear you Bob! It has taken me ages to be a voice message person and stop verbalizing the commas as I speak. I can’t imagine ever being a video person. I use the voice feature a lot now though, and advocate for others to use it because in a world of chatbots and (YUCK) LinkedIn automation, a voice message is likely more trusted… Thanks for the mention and for making me laugh.

Sweta Regmi: I have been using it from day one and love it! Reason- I feel more connected through voice and articulate better. Saves time too. I wish LinkedIn give us more than 1 min.

Ana Lokotkova: I’m so glad you brought this up Bob! I love using voice messaging on LinkedIn. It feels more personal and also allows me to do a better job at responding to messages on the go.

Thomas Powner: I use it often, but after I’ve had some prior verbal interaction with the person. For me, using it with people I have not met can come off a little creepy; that might just be me; what do others think?

Sonal Bahl Love, love voice texts and use them a lot. A lot! The response I receive almost 99% of the time: “I didn’t know you could do that!!” In lock down, like Dorothy mentioned, I find it more personable and not intrusive at all. Unless someone is trying to sell something, I can smell that from a mile away.

You might be wondering why there are more people who were outspoken about their excitement of voice messaging. So am I, given that a combined 9% use it regularly or when they think of it.

What strikes me is the statement from Ana Lokotkova: “I love using voice messaging on LinkedIn. It feels more personal and also allows me to do a better job at responding to messages on the go.”

This makes me think that I should be using it more often. It is more personal than plain text and it allows listeners to hear the tone of your voice, which is something that’s missing from email and other written verbiage.

Photo by Andrea Piacquadio on Pexels.com

6 ways to give when you’re networking for a job

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I was pleasantly surprised to receive a gift (four delicious pumpkin cupcakes) from a member of a networking group I facilitate. Prior to bestowing upon me such a kind gift, Marie had asked me to critique “only her LinkedIn profile Summary.”

This gift was hardly necessary; although, I have to admit I had forgotten to look at her profile. So I sat with her that day for a brief time and offered some suggestions like, “This paragraph is a bit dense….

“I like the content a lot but perhaps you’d want to reorganize it to match your headline….

“I like your tag line a lot….

“The rest of your profile is great, but you might want to copy and paste some symbols for bullets to spiff it up.”

This interaction is an example of how to give to people when you’re in the job search. Do you have to give baked goods like Marie did? No. You have to reciprocate, however. Here are some ways to give back.

1. Share information

Had Marie sent me a link to an article that could provide fodder for a workshop I lead or a blog post idea, it would be a great way to give back. I’m one who is constantly trolling LinkedIn for information to learn more.

Very little effort required here. For a job seeker it could mean a great post on how to write a resume or some great interview tips. I think sharing information is particularly important for after an informational meeting. You receive information from the person granting you the meeting; now it’s time to return the favor.

2. Make an introduction to someone who could possibly help

You know the saying, “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime?” When you make an introduction, this is what you’re doing. You’re telling your networking partner to take the ball and run.

Note: providing an introduction in person or on LinkedIn is the same concept. LinkedIn may be the way to go for the busy people you know, but an in-person introduction is more expedient and, perhaps, more efficient.

3. Tell networking groups about your happy landing

Don’t think your networking partners won’t be pleased to learn about your Happy Landing. They will be pleased. However, don’t return to the group to gloat. Tell them how you landed your job.

Many times people have returned the group I facilitate to tell us about the journey they traveled. Have they always landed due to networking? Not always. But networking has played at least a small part in their success. Tell people what worked…and what didn’t.

4. Provide leads after you land a job

Some people who’ve landed a job have contacted me about advertised or, better yet, unadvertised positions at their new company. They get the point of networking. This is one of the best ways to give back after your job search.

Do you know someone who’s still looking? Keep that person in mind when positions open in your company. Be smart about it, though. Your new company might offer an employee referral bonus; this doesn’t give you full range to tell everyone you know about the opening, particularly if they’re not qualified.

5. If you don’t get the job, recommend someone else

Sometimes you curse a recruiter for not helping you land a job. You’re so upset because the recruiter delivers the bad news that the company felt you weren’t qualified. There was empathy in their voice as they told you.

Instead of holding it against the recruiter, think about how you can possibly help a networking connection. It may hurt but think about the main tenet of networking; provide help before expecting it. And if it works out for your networking partner, you gain the satisfaction of helping that person.

As well, you help the recruiter who can possibly help you in the future. Remember that recruiters have a network of employers who need to fill jobs. Don’t discount them.

6. Provide moral support

In times like these–with unemployment rates high due to the pandemic–it’s important to provide moral support to your fellow networkers. Things have drastically changed from the days when you met one-on-one with other job seekers. Now group networking is done via Zoom or other online platforms.

This alone has isolated people which for many leads to despondency or even depression. People are social animals who enjoy the opportunity to be with others in one form or another.

In one of my job club meetings, a woman led the icebreaker part of the event. She was upbeat and encouraging to her fellow networkers, so much that I applauded her for her enthusiasm. This type of support is an important element of giving.

These are but five ways you can help your networking partners. As I said, it’s not necessary to bring delicious baked goods to show your appreciation, but it does help. Thank you, Marie!

Photo: Flickr, the man at the front desk said i’d find you here

Show value on your LinkedIn profile by using testimonials: 5 areas to showcase them

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And where to find your testimonials

I recall in one of my LinkedIn profile workshops an attendee told the group she couldn’t think of any accomplishments from her last job. As I’m known to do, I told her she wasn’t thinking hard enough. Silence.

Photo by Andrea Piacquadio on Pexels.com

She was an administrative assistant and, like we’ve all heard before, she was just doing her job. I began by asking, “Did you reduce your boss’ stress?”

“Yeah,” she said. “He told me I organized his life. He’d be lost….”

“Do you have that in writing?” I interrupted.

She smiled. “He sent me e-mails saying this. Other bosses said I was efficient, organized, and had great time-management skills. These emails were really great to read.”

“Did you keep them? Forward them to your personal e-mail? Did you keep a brag e-mail folder?”

No she hadn’t. I’m not one to harp on past mistakes; but this was a mistake, and a good lesson for the rest of the group. I didn’t need to say more; the lesson was learned.

Normally we think of quantified accomplishments as the only ones that matter—they matter a great deal—but what others write and say about you also matters. Take the following testimonial for an administrative assistant:

The electronic filing system Adam created reduced tons of paperwork. It made the workflow process much more efficient.
Brian Martin, VP of marketing, ABC Company

Although the positive result—reduced tons of paperwork and made the process more efficient can’t be quantified—the VP of marketing makes the statement an accomplishment. One might argue that a testimonial from a boss is more persuasive than an accomplishment, especially if you can’t quantify the result.

Where to use your testimonials

To answer your question, there are five obvious places for your testimonials. I’ve listed them from most popular to least, but all five areas are game.

About

This would be ideal real estate to use your testimonials. You could list them under a heading: WHAT MY CLIENTS SAY ABOUT ME (EXCERPTS FROM RECOMMENDATIONS 👇)

“As a fellow MassHire Career Center colleague of Bob’s, I turned to his expertise of LinkedIn when I was working on developing a LinkedIn program for MassHire Cape & Islands.”

“If you are looking for someone who can help you maximize the value of your job search and your LinkedIn Profile, you need to look no further than Bob McIntosh”!

The above excerpts are a couple of testimonials I have in my About section.

I’m not saying they’re not worthy of being anywhere else in your About; it’s just that we remember statements at the end or beginning of something written or said. Which leads me to say that you could list them at the beginning of your About section. Hell, why not list them at the beginning and end?

Experience

This is also a great place to list your testimonials. Struggling to write accomplishment statements? Again, testimonials can be a great source of accomplishments.

Let’s face it; some people have jobs like the story I describe above, where it’s hard to put numbers, dollars, and percentages to results. I think of the nurses, teachers, engineers, marketers, etc., who’ve come to me with this conundrum.

Here’s one for a nurse:

Andrew was attentive to the needs of our patients, showing compassion and making them feel at ease. More importantly, he was extremely knowledgeable of medical care.”
Jessica Johnston, Nurse Supervisor, Lowell General Hospital

Make sure you list who provides your testimonial; their name, title, and organization. This gives a testimonial more credence.

Education

This is particularly relevant to students whose main accomplishment is graduating from university, even high school if they’re young. Employers who are looking at you for a internship or full-time work would like to see some evidence of what you did while in school.

Even if you don’t have a great GPA, you might have excelled in you area of study (I’m a perfect example of this). Ask your professors and internship provider for testimonials. Here’s an example from an internship provider:

James did such a fine job reporting the financial news that I assigned him cases that our full-time analysts were covering. I offered James a full-time job, but he was concerned about finishing his Journalist degree.
Susan Abbott, Sr. Editor, Dallas Reporter

Featured

You can use your featured section to post videos, audio, Slideshare, and documents. And for each media you can add a caption for them. A video would be awesome if you could get people touting your greatness, but a document or Slideshare would be more likely.

Volunteer Experience

I had a client who was very proud of the work he’d done with Boy Scouts of America. He had a testimonial from the district scout leader which he wanted to highlight. Although his volunteerism as a scout leader didn’t fit well in his Experience section, I suggested he use About to direct them to Volunteer Experience.

Where to get your testimonials

E-mail is fair game. If you’ve receive an e-mail from you boss that touts your accomplishments, store it in brag e-mail folder. I do this when I get e-mails from my clients thanking me for the help I’ve given them in their job search.
Performance reviews are an obvious source of fodder for your profile, especially if your boss was generous in what he wrote. However, If he merely clicked off some boxes, these reviews won’t be as useful.
Verbal comments from your boss can also be used on your profile as testimonials. “Director of marketing commented, ‘Josh, your ability to build and foster relationships has helped Company X achieve the visibility we’ve striven for.'” It’s important that you’re both on board with this, just in case she’s questioned about it during a reference check.
Thank you cards from patients/clients speak to your customer service and other skills you’d like to highlight on your profile. Have you received cards that thank you for your help and caring nature? If so, ask the sender if you can quote him for your profile.
Voice-mail you’ve saved can be used as well. If your boss compliments you, consider using it on your profile and other written communication. You might want to get your boss’ approval before you use his words in a public forum; it’s only courteous.
LinkedIn recommendations have been used by my clients as fodder on other sections of their profile. Not all employers will see your LinkedIn recommendations; many people won’t scroll that far down on your profile.

If you haven’t considered using testimonials on your LinkedIn profile, I suggest you do. I encourage my clients, who don’t have accomplishments with quantified results, to use testimonials instead. I reiterate that testimonials could carry more weight in this case.

The Ultimate List of 100 Plus LinkedIn Voices Job Seekers Should Follow

Like any list one creates, there’s a magic number in mind. It could be 10, 20, 30, etc. Mine was 50 LinkedIn voices job seekers should follow, but then I dug deeper in the proverbial weeds and found more than 50 voices who deserved to be on this list. And I’m sure I’ve forgotten people, so more will be added.

Photo by Christina Morillo on Pexels.com

The people on this list have stood out for sharing posts and articles; commenting on others’ content; producing video, YouTube, and podcasts; and overall providing sage advice on the job search. In short, they engage with their community. I assure you they have been present and accounted for.

The number of LinkedIn followers was not a condition when I put together this list: some have 500,000 or more, others have less than 10,000. No, this is a group of people whose purpose is to help others find work. And this purpose is much needed in these times.
Tweet

Read their headlines to learn a little bit of who they are. (Their headlines might have changed since this posting.) Then read their profile, including their About, Activity, and Experience sections. If you like what you see, follow them. I have a strong feeling that you’ll follow most of them. They are the best of the best. Happy viewing.

Oh, check out the Top 10 LinkedIn profile Headlines here 👉 It’s unanimous: the Top 10 LinkedIn Profile Headlines from job-search experts

Adam Posner 👉 Founder & Managing Director @ NHP Talent Group | #TalentAccess | 🎙 Host of #ThePOZcast | Connection Conduit | #Recruiter

Adrienne Tom 👉 31X Award-Winning Executive Resume Writer, LinkedIn Profile Writer, Job Search Coach ▶️ I help managers, directors, & corporate executives (CXO) level up, land a job faster, & increase earning power! Canada & US Resumes

Alison Doyle 👉 Career and Job Search Expert | Consultant | The Balance Careers | Career Tool Belt

Amy Miller 👉 Sr. Tech Recruiter at Project Kuiper – solving business problems by introducing great talent to awesome leadership.

Ana Lokotkova 👉 Helping hustlers tell their career stories & get hired | Career Advisor | LinkedIn Personal Branding | Interview Coach

Andrew Seaman 👉 Senior Editor for Job Search & Careers at LinkedIn News

Andy Foote 👉 (I could be YOUR) Advanced LinkedIn Strategies Coach. Creator of the FOOTE-NOTES Podcast.

Angus Grady 👉 LinkedIn Unlocker marketing and magnetising profiles attracting customers and sales for business owners, start ups, Fiftypreneurs 💡 LinkedIn Trainer 💡 Lead Generation 💡 Job Seeker Help 💡 Common sense marketing

Anthony Jones 👉 Director of Digital Marketing ✔ Hunter & Conservationist ✔ LinkedIn Marketing Consultant ✔ 𝐉𝐨𝐡𝐧𝐀𝐧𝐭𝐡𝐨𝐧𝐲𝐉𝐨𝐧𝐞𝐬.𝐜𝐨𝐦 | Clubhouse @anthony-jones

Ashley Watkins 👉 Certified Resume Writer ★ Job Search & Interview Coach ★ Former Recruiter ★ 2019 LinkedIn Top Voice ★ Land more interviews and job offers faster!

Austin Belcack 👉 I Help People Land Amazing Jobs Without Applying Online // Need Help With Your Job Search? Let’s Talk (Info Below👇)

Bernadette Pawlik 👉 Coaching & mentoring, backed by 25 years of recruiting experience

Biron Clark 👉 Founder at CareerSidekick.com | Former Recruiter

Bob McIntosh (Me) 👉👊 I’m on the frontline fighting 𝗧𝗵𝗲 𝗚𝗼𝗼𝗱 𝗙𝗶𝗴𝗵𝘁 for job seekers ◆ LinkedIn Trainer ◆ Career Coach ◆ Online Instructor ◆ Blogging Fiend 🏆LinkedIn Top Voices #𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻𝗨𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱©

Clair e Davis 👉 I help Sr. and Executive Leaders land outstanding jobs with custom RESUMES, COVER LETTERS, and LINKEDIN PROFILES. Let’s Get You Noticed. 🙋🙋‍♀️🙋‍♂️ Resume Writer | Job Search Strategist | Interview Coach

Cynthia Pong 👉 Feminist Career Strategist for Women of Color | LinkedIn Top Voice | Speaker, Coach, and Author of **Don’t Stay in Your Lane: The Career Change Guide for Women of Color**

Daisy Wright 👉 Forbes Coach ★ Certified Career Management & Executive Leadership Coach ★ Certified Resume Strategist ★ Author

David Petherick 🩺👉 LinkedIn Profile Doctor. I make you visible, legible & credible. Surgery open since 2006. Experienced trainer & speaker.

Dan Roth 👉 Technical Recruiter at Amazon

Deanna Russo 👉 Ask Me How I Grew My LinkedIn 25x in 18 months & How I Use My Triangle Strategy To Help Companies and Solopreneurs to Brand Themselves Here! | Mom of 3 | Buffalo Bills Fan |#LeverageUp #PurpleSquirrelMagnet

Debra Wheatman 👉 Marketing & Branding “YOU” for Career Success!

Diana YK Chan 👉 Personal Branding & Job Interview Expert 💎Career Coach for Leaders & Executives 🌟 I help differentiate your value, master your messages & communicate with confidence to get hired & earn more | Job Search | ex-Recruiter

Donna Serdula 👉 LinkedIn Profile Writer ♛ Author ▪️ Speaker ▪️ Brand Strategist ▪️ Content Creator ▪️ Webinar Presenter ▪️ Career Branding ▪️ Transform your future today!

Donna Svei 👉 Executive Resume Writer | Former Retained Search Consultant | Certified Korn Ferry Leadership Architect | Award-Winning

Dr. Natalia Wiechowski 👉 LinkedIn🦄| Personal Branding Pro| Keynote Speaker| Edutainer: Want more leads, customers & visibility thru ad-free LinkedIn marketing? DM me!

Edythe Richards 👉 Career Counselor │ Podcaster | Emotional Intelligence Practitioner

Elise Finn 👉 Mentor and Advisor | Helping Female Professionals take Practical Steps to unlock the potential in their careers, businesses and lives | Leadership Coach and Marketing Expert| #HerCareerHerLife

Emily Lawson 👉 Career Transitions Partner for Servant Leaders | Leadership Development Consultant | Former Corporate HR Business Partner | HR Logic Solutions, LLC

Erica Reckamp 👉 Resume Writer & Job Search Strategist | 2Book: jobsearchlikeapro.com | 2Shop: jobsearchjourney.com

Erin Kennedy 👉 Executive Resume Writers ✩ Forbes Top 100 ✩ Award-Winning Executive Resumes ✩ LinkedIn Profile Writers ✩ Mid Level Resume Writers ✩ Career Branding ✩ Career Coaching ✩ Coffee Lover ☕

Gillian Kelly 👉 Award-winning Resume Writer ✩ Forbes Council Career Coach 🎤 Keynote Speaker – Careers and the Future of Work ✩ Founder and Head of Talent Marketing – Outplacement Australia | 💙 More kindness less judgement

Greg Johnson 👉 Executive Coach ✔️ Career Management Strategist ✔️ LinkedIn Evangelist ✔️ Speaker ✔️ Above The Rim Executive Coaching

Hannah Morgan 👉 Job Search Strategist | Speaker & Trainer | Career Sherpa.net | LinkedIn Top Voice

Heather Spiegel 👉 Career Coach | Interview Prep. Guide | Executive Recruiter – connecting top talent with Canada’s best employers

Jacquie Ottema – CDP, CWC, CCP 👉 🏆 Career and Leadership Success Coach – I help leaders and career professionals who are frustrated, unfulfilled and miserable, increase their confidence, make a greater impact, love their work and thrive again-transform

Jack Kelly 👉 Founder and CEO of Wecruiter.io

Jane Jackson 👉 Looking for a job and a rewarding career? I provide a sensible approach for you to land your ideal role ⭐️ Author of Navigating Career Crossroads ⭐️ LinkedIn Top Voice 2020 ⭐️ Career Development Coach

Jared Wiese 👉 LinkedIn Résumé Writer ➤ Attracting Leads & Jobs ➤ #ProfilesThat 🅿🅾🅿.com!™

Jeff Young 👉 #TheLinkedInGuru (Teacher), Professional Networker, Volunteering – getting paid in 3 “Cs”, Coffee, Conversation and occasionally Chocolate! Please click the Follow button if you want to see LinkedIn tips! Namaste 🙏 🖖

Jennifer Tardy 👉 💥LinkedIn Top Voice 2020 | JenniferTardy.com | Diversity Recruitment Trainer + Career Coach | Navigating & Disrupting Hiring Bias💥

Jessica Hernandez 👉 Executive Resume Writer ★ Certified Personal Brand Strategist ★ Forbes Coach ★ Founder & CEO

Jessica Sweet 👉 Career Coach for Midlife Professionals & Executives | Job Search Strategy | Job Search Coaching | Interview Coaching | Forbes Coaches Council

Jim Peacock 👉 Providing Professional Development for Career Practitioners ◊ Skilled Presenter ◊ LinkedIn Strategist ◊ Author

Jo Saunders 👉 LinkedIn Training, Coaching & Marketing Strategy to Future Proof Your Brand // Connectfluence™ Coach Trainer & Keynote Conference Speaker ✈️ WA / Virtual // Energise Your Presence ⇢ Enhance Credibility ⇢ Earn Influence

John Espirian 👉 Relentlessly helpful B2B copywriting. LinkedIn nerd & eager experimenter. Author of Content DNA. Not a douche canoe. I send voice notes 🔊

John Marty 👉 LinkedIn Top Voice | Co-Founder Project 1B | Man on a Mission

Jon Shields 👉 Marketing Manager at Jobscan 🤖 I’m hiring!

Kamara Toffolo 👉 🤬 Job searching shouldn’t be this hard. That’s what she said. 🤬 Executive Resume Writer + LinkedIn Consultant + Job Search Strategist 👇🏼 GET MY FREE COVER LETTER GUIDE! 👇🏼

Kenneth Lang 👉 LinkedIn Trainer * Connector * Business Analyst * Product Owner * Networking coach * LinkedIn Lunch ‘n Learn facilitator * Founder * Always learning!

Karen Tisdell 👉 LinkedIn Profile Writer & Designer ♦ LinkedIn Webinars, Trainer, Speaker 📩 Karen@TisdellCareers.com

Kathy Caprino 👉 Author of The Most Powerful You | Finding Brave™ Career, Leadership & Executive Coach | Int’l Speaker & Trainer | Forbes Senior contributor | dedicated to helping women reach their highest, most thrilling potential

Kelli Hrivnak 👉 Partnering with companies to hire Digital Marketing & Technology Talent | Dream Team Builder 👷‍♀️ Career Growth Catalyst ✨ DC metro and Baltimore

Kerri Twigg 👉 LinkedIn Top Voice | Author of “The Career Stories Method” | Story-based International Career Coach | M.Ed

Kevin Turner 👉 Personal and Organizational Brand Strategist; Providing the Sharpest Tools and Strategies for Your Professional Success! LinkedIn, Resume, Web site, Writer, Trainer, Career Coach, Board Member

Kyle Gantos 👉 CEO @ Learn Solve Grow | I transform ambitious leaders into empowered executives.

Laura Smith Proulx 👉 Global Award-Winning Executive Resume Writer & LinkedIn Profile Writer. Former Recruiter. 11X Certified, 21X Award-Winning Writer & Job Search Expert. Forbes Coach. Featured in Time, CNBC, Glassdoor. I get RESULTS!

Lezlie Garr 👉 Career Change Advocate | Certified Career Transition Coach & Resume Writer | LinkedIn, Interview & Job Search Strategist | I help ambitious professionals shift out of soul-sucking work and into meaningful careers

Lisa Orbe-Austin, PhD 👉 Psychologist & Executive Coach|TEDx Speaker|Author, Own Your Greatness: Overcome Impostor Syndrome|Top LinkedIn Voice

Lisa Rangel 👉 Recruiter-Endorsed Executive Resume Writer ■ Executive Resumes & LinkedIn Profiles ■ M.E.T.A Job Landing System Creator @ ChameleonResumes.com ■ See LinkedIn Recos ■ Ex-Recruiter ■ Fortune, Fast Company, Newsweek, Money.

LoRen GReiff 👉 I help Sr. Creatives & Marketers Find 80-85% of the jobs NOT posted online I Forbes Contributor I Listed On Top 75 LinkedIn Voices For JobSeekers.

Lorie Camacho 👉 Career Strategist ★ Consultant, Coach and Facilitator ★ I Build Community & Value-Driven People, Teams, & Business Initiatives ★ Skills Training & Development, Strategic Networking & LinkedIn Guru

Lotte Struwing 👉 Helping Business Owners Create a Solid HR Foundation so Sustainable Growth Can Occur || Outplacement with ❤️ || HR Expertise || Career Strategist || Interview Coach

Madeline Mann 👉 Award Winning Career & Job Search Advice from Human Resources | Learning & Talent Development | Creator of Self Made Millennial | Featured in Forbes, Business Insider, Newsweek

Marc Miller 👉 Career Pivot | Author of Repurpose Your Career A Practical Guide for the 2nd Half of Life | Forbes Top 100 Career Website | Podcast Host & Producer of the Award Winning Repurpose Your Career Podcast

Marie Zimenoff 👉 Careers Industry Advocate ► Advance the Careers of Clients & Colleagues ☆ Train Career Coaches & Resume Writers Globally

Maria Farfard 👉 Executive Coach, Facilitator, and Speaker

Mark Anthony Dyson 👉 I hack & reimagine the modern job search | E-Book “421 Modern Job Search Tips 2021!” ✍️🏾 Freelance Career Writer | Award-winning blog 🏆 Podcast 🏆 Features: Forbes, Business Insider, Inc., Fast Company, LI News LIVE

Marti Konstant, MBA 👉 Workplace futurist | Curing stagnation for individuals and organizations via workforce and career agility training & coaching | International speaker, writer, and author

Matt Warzel 👉 🤘Helping Job Seekers Find Their Next Job Up To 20% Faster 🔥 With A Pay Increase of $10K on Average ✏️ Jobstickers.com Blog Writer🤘Spread Joy, Be Empathetic, Make a Change, Then Make Your Impact🤘

Maureen McCann 👉 Nationally Certified Career & Job Search Strategist | Executive Resume Writer | Fierce advocate for career development

Mary Brandt 👉 Showing Professionals how to grow their business with LinkedIn 🔷 LinkedIn Trainer|Consultant 🔷 LinkedIn Branding & Content Strategist🔷 Certified Virtual Speaker🎤 Connect|Cultivate|Convert

Meg Applegate 👉 I connect high-achieving women to career advancement | Award-Winning Resume Writer | Job Search Coach | Personal Branding Strategist

Meg Guiseppi 👉 Executive Resume, LinkedIn, Personal Branding and Job Search Strategist | Differentiate and position yourself to land a GREAT-FIT New Gig™ | Co-Creator of award-winning, custom CareerBrandVideos™ for job search & career

Melanie L. Denny 👉 Award-Winning Resume Writer 🥉 Nationally Certified LinkedIn Strategist 🖊 International Career Speaker 🌎 positioning rising professionals & aspiring execs for $15K to $50K salary increases 💰

Marietta Gentles Crawford 👉 Virtual Keynote Speaker + Personal Brand Strategist | Personal Branding for Linkedin ► Connect like a human (it pays)

Michael Quinn 👉 2x LinkedIn Top Voice | People Advisory Services | Personal & Corporate Branding | Member, Forbes Coaches Council

Neha Parashar 👉 Coach(PCC) & Talent consultant (Independent Practitioner), Global Employment Advisor, SCA region – U.S. Dept. of State

Paula Christensen 👉 Professional Resume Writer | Interview Coach | Certified Job Search Strategist | LinkedIn Profile Writer 🔹CPRW 🔹 CCMC 🔹CGRA 🔹 CEIC. Working one-on-one with clients to put them in a position to get noticed.

Paula CA (Curley) Goodman 👉 ✅Customer Service Expert‼️Columnist & Featured Contributor, BIZCATALYST 360°‼️ Creative writer‼️ Word Jedi Poetess‼️ I Stand for Dignity in Humanity‼️ Sharing Positives‼️ Lead by Example‼️ #SPN #ONO #PaulaG #Opism

Phyllis Mufson 👉 Career Coach, CPCC, Helping with career change and job search

Raegan Hill 👉 I’m a Marketer-turned-Recruiter. I work with companies & marketing agencies as a recruiting partner to help fill marketing roles in 3 to 5 candidates presented. Helping people is my purpose; marketing is my passion.

Randy Block 👉 Career Plan Advisor & Professional Certified Coach | Choose your career. Choose your life.

Rebecca Oppenheim 👉 Co-Founder, nextOPP Search | Talent Acquisition | Hire One Help One

Sabrina Woods 👉 Holistic Career Coach ✦ CCC President ✦ Linkedin Trainer ✦ Workshop Facilitator ✦ Speaker ✦ Mindfulness Advocate

Sarah Elkins 👉 Communication Coach Focused on Storytelling & Story-Sharing * Engaging Virtual Speaker * Certified StrengthsFinder Coach * #NLV Founder*

Sarah Johnston 👉 I help high performers land amazing jobs 💼 Interview Coach | Executive Resume Writer + LinkedIn Branding | Speaker | Outplacement Services | The Future of Work is Here®

Shea Ki 👉 Holistic Interview Coach | I help women shine in the hot seat | What doors would open if talking about your professional value felt easier?

Shelly Elsliger 👉 Globally Recognized LinkedIn Trainer / Speaker / Career Specialist▸Building confidence and leadership for the future of work: LinkedIn and EDI▸Women of Inspiration▸Forbes▸Chief Kind Club Officer-#decidetobekind

Sid Clark 👉 Want your profile tuned up, detailed or overhauled? I do all of that.

Sonal Bahl 👉 Career Coach || HR Director || INSEAD MBA || Fluent in English/French/Spanish/Hindi || Speaker || LinkedInLive #SuperChargeFridays every Friday at 2 pm CET

Steve Levy 👉 👋 I’m an engineer turned Sourcer/Recruiter who will talk careers with you in a very human way 🌊🏄‍♂️ ex-Jones Beach Ocean Lifeguard (better than ex-MAANG) #software #iot #culture #TeamMagenta

Sultan Camp 👉 WE ARE HIRING✔Veterans & Military Spouse Programs✯Diversity & Inclusion Strategist✯ Veteran Mentor✯

Susan P. Joyce 👉 Publisher/Editor of Job-Hunt.org, a Top Job Search Site ❃ Online Job Search Expert ❃ Personal SEO Expert ❃ LinkedIn SEO Expert ❃ Author ❃ Researcher ❃ USMC Veteran ❃ I help job seekers understand today’s requirements.

Sweta Regmi 👉 I teach do’s & don’ts to Job seekers 👉Canada, Newcomer, Laid-off? Ex-Hiring Manager◾Top Job Search Expert featured in Jobscan! ◾Author, 21 Resilient Women ◾Speaker

Teegan ⚡ Bartos, CCMC, CCM 👉 Land Your Perfect FIT Job Quickly Making More Money Than Ever Before 💥 Resume Writing ▪ LinkedIn Optimization ▪ Job Search & Career Coaching

Tejal Wagadia 👉 Making hiring transparent 1 post at a time | Nerd at heart | Your friendly neighborhood Recruiter | LinkedIn Top Voice 2020

Tim (Mr. Future of Work) Salau 👉 CEO & Co-Founder at Guide {guideapp.co}, B2B Learning & Talent Development app for your remote teams & mobile workforce. Mr. Future of Work. International Keynote Speaker. Global Tech Leader. HQ: Oakland, CA.

Tony Restell 👉 Social Media Marketing is like a Rubik’s Cube. I’ll help your business solve it! | Small business marketing and lead generation | Recruitment marketing | Social selling

Vincent Phamvan 👉 Helping job seekers achieve fulfilling careers | Forbes Council | 40 Under 40 | How I Got Here Podcast on Apple Podcasts & Spotify

Virginia Franco 👉 Executive Storyteller, Resume & LinkedIn Writer ✍️ 5X Certified ✍️ No Worksheets/Prep ✍️ Turnkey Services ✍️ Host of Resume Storyteller Podcast ✍️ Former Journalist

Wendy Schoen 👉 25+ yrs Legal Recruiter for law firms, companies, management consulting companies, and banks / partners & General Counsels; associates & counsel / top 3 MBA / top 20 JD / decade of Wall St experience

Photo by Andrea Piacquadio on Pexels.com

3 Main Benefits of LinkedIn Posts

1. Demonstrate You Are Reachable on LinkedIn

2. Increase Your LinkedIn Visibility

3. Reinforce Your Professional Image

Making and Sharing LinkedIn Professional Status Updates

1. Use the “share box” near the top of your LinkedIn home page.

2. Create posts by liking, commenting on, or sharing someone else’s post.

3. Like or share someone else’s post in a Group.

Finding Your Updates

Make Appropriate LinkedIn Posts

Facebook Sharing Is Inappropriate on LinkedIn

The Bottom Line

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Background image

Headshot

Headline

About

Experience

Skills and Endorsements

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And comments from a few people who voted.

Must communicate via phone first: 3%

Must read my profile: 17%

A personal invite is a must: 45%

The default message is enough: 35%

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1. Keywords only

2. Tagline only

3. Tagline and keywords

Tagline first, keywords following

Keywords first, tagline after

The hybrid model (keywords, tagline, keywords)

4. How about a little color

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Tip #1: Optimize Your Headline For Visibility And Value

Tip #2: Double Down On Your Skills & Endorsements

Tip #3: Start Leaving Thoughtful Comments

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Not all that crazy about voice messaging

Like or even love voice messaging

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1. Share information

2. Make an introduction to someone who could possibly help

3. Tell networking groups about your happy landing

4. Provide leads after you land a job

5. If you don’t get the job, recommend someone else

6. Provide moral support

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And where to find your testimonials

Where to use your testimonials

About

Experience

Education

Featured

Volunteer Experience

Where to get your testimonials

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**Make Appropriate LinkedIn Posts**

3. **Tagline and keywords**