Category Archives: blogging

3 more reasons why job seekers should blog

Part two of a two-part series.

I wrote, in an earlier blog, three reason why job seekers should blog. They are: it demonstrates their ability to write, it helps brand them, and it’s a great way to network.

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My idea for writing part one of this series came from my recollection of my two daughters’ penchant for writing; the older one preferred academic essays and the youngest preferred fiction.

Here are three more reasons why you as a job seeker should blog.

1. You’ll feel more productive and learn from writing

Writing about what you know requires processing your knowledge to put it to paper—or in most cases your computer screen. When I write about the job search, it makes me think about what is important to my audience, as well as how to express it.

You will learn more about your industry by blogging, as you’ll have to conduct research in order for your posts to be accurate. One benefit of blogging for me is that I often use what I write as fodder for my career-search workshops. Essentially, I leverage my writing.

It’s believed that one must blog on a consistent basis. You may want to start by blogging once a month, then twice a month, and maybe weekly. Hitting these goals will further give you a sense of productivity. I generally try to blog once a week.

2. More people will witness your expertise

Whether you’re blogging about your industry or job search, you can publish it on your own blog or a third-party blog. LinkedIn is a common third-party platform for blogging. The expertise you share with your audience will be there for as long as the blog sites exist. Personally, I use WordPress, Recruiter.Com, and LinkedIn. I don’t foresee either of them disappearing soon.

There are many platforms on which you can publish your posts. The top three are LinkedIn, Twitter, and Facebook. Others include Tumblr, Google+, Reddit, and many more. Your audience can then share what you’ve written with their connections, followers, friends, etc. The information you share can go viral, as they say.

Hopefully you’ll continue to blog after you land your next job. I know people who begin writing great content but then suddenly stop. Documenting your expertise is great, but doing it on a regular basis keeps it topical.

3. It educates your readers

Related to number one, you can help other job seekers learn more about your and their industry. I educate my readers on the job search and LinkedIn. I’ve been contacted by people who are in the job search, as well as job-search educators, who tell me that they’ve learned a great deal from me. This is a good feeling.

One of the goals of networking is sharing what you know with other job seekers. Your shared knowledge can be a gift; it might be the reason why job seekers land their next gig.

One reason I gave for blogging in the previous post is branding yourself. If you blog consistently and for a long period of time, you could become known as an authority on your industry, whether it’s High Tech, Social Media, Finance, Medical, etc.


This post, along with the first one I wrote, marks six reasons why job seekers should blog while searching for a job. It’s not only important to keep the momentum going while you’re hunting for work; it’s also important to continue sharing your knowledge while you’re working.

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3 reasons why job seekers should blog

My two daughters used to love writing. My oldest preferred expository writing, while my youngest loved dabbling in creative writing, primarily poetry that had taken on an inner angst slant. I loved reading their essays and stories. Proofreading and editing them was a pleasure.

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My youngest daughter once asked me if I write. I told her that I do, and she asked if I write for work. This was a tough question to answer because I don’t get paid for blogging, but I see the doors it opens. Blogging is an investment in the future. How do you explain this to a 13-year-old kid?

Now, I tell my clients that blogging can be beneficial to their job search. I’m often met with reactions like, “Be real, Bob.” Here’s what I tell them about blogging for their job search.

Demonstrates your ability to write

If you enjoy writing and are particularly good at it, blogging gives you the perfect platform. Keep in mind that what you write will be read by people who hope to gain some advice from your writing, not your memoir or short stories based on your college years.

Enjoying the act of writing makes it easier to maintain a consistent schedule of posts. Start with one every other week and then increase them to a point where you are blogging once a week.

If you need trusted people to proofread your posts before sending them out, don’t be afraid to ask. Some of my clients have run their posts by me. My comments were usually: “You’re instincts are correct. Run with it.”

It enhances your brand

Blogging is one of many ways you can enhance your online presence. It demonstrates your expertise in your field, especially if what you write is educational and of use to your readers. This means you need to understand the needs of your audience.

I encourage my clients to blog to demonstrate their expertise. “Everyone in this room is an expert at what you do,” I tell them. This is true. From the purchasing agent to the nurse to the software engineer, they all have knowledge to share.

When recruiters, hiring managers, and HR read your posts, they’ll learn more about your expertise and personality than any résumé you write. Use your professional voice. Begin with a story, if you like. Just remember that the purpose of your posts are to educate your audience.

Also, keep your content positive; refrain from bashing former employers. This is one way to severely damage your brand. I’ve seen people submit negative posts on LinkedIn, which remain in the minds of LinkedIn users.

On the plus side, one of my clients went to an interview where the VP of marketing commented that he saw one of my client’s posts shared on LinkedIn. The VP was very impressed with my client’s expertise and offered him the job shortly after the interview.

It’s a great way to network

The third and final reason to blog is to network on social media like LinkedIn, Twitter, and Facebook. Provide links in your posts to other bloggers’ posts. They will receive a ping telling them you’ve done this.

Other ways to acknowledge bloggers is by sharing their posts with your LinkedIn connections, tweeting and re-tweeting them, commenting on them, sharing them in your groups, etc. These are all effective ways to develop and strengthen your network.

You’ll find that by supporting other bloggers you will receive some love in return. I wrote a post on the qualities of being a curator called To share is golden. This post illustrates how important it is to not only blog, but to share the work of others. I also listed who I consider to be great curators, and I add to the list from time to time.


So, how do you begin? A connection of mine listened to me bemoan about how I wanted to blog, until she told me to simply do it. After a year of putting it off I finally wrote my first blog with my free WordPress account. And now I consistently blog at least one post a week.

Don’t wait like I did to blog. And think of something that really interests you about your occupation. Don’t expect your first post to be a hit—although it may be. Be patient and stick with it.

You don’t have a WordPress account. LinkedIn makes it easy for first-time bloggers. You can “write an article on the platform,” precluding the need to open a free WordPress account (as I did). The mechanics are straightforward. On your LinkedIn homepage you select “Write an article” and take it from there.


I hope my daughters continue writing in their later years because it is rewarding to the soul. They are excellent writers who will someday make significant contributions to this valuable art. Who knows, maybe one of them will be famous for their writing. One can only hope.

Photo, Flickr, domainermike