Part two of a two-part series.
I wrote, in an earlier blog, three reason why job seekers should blog. They are: it demonstrates their ability to write, it helps brand them, and it’s a great way to network.
My idea for writing part one of this series came from my recollection of my two daughters’ penchant for writing; the older one preferred academic essays and the youngest preferred fiction.
Here are three more reasons why you as a job seeker should blog.
1. You’ll feel more productive and learn from writing
Writing about what you know requires processing your knowledge to put it to paper—or in most cases your computer screen. When I write about the job search, it makes me think about what is important to my audience, as well as how to express it.
You will learn more about your industry by blogging, as you’ll have to conduct research in order for your posts to be accurate. One benefit of blogging for me is that I often use what I write as fodder for my career-search workshops. Essentially, I leverage my writing.
It’s believed that one must blog on a consistent basis. You may want to start by blogging once a month, then twice a month, and maybe weekly. Hitting these goals will further give you a sense of productivity. I generally try to blog once a week.
2. More people will witness your expertise
Whether you’re blogging about your industry or job search, you can publish it on your own blog or a third-party blog. LinkedIn is a common third-party platform for blogging. The expertise you share with your audience will be there for as long as the blog sites exist. Personally, I use WordPress, Recruiter.Com, and LinkedIn. I don’t foresee either of them disappearing soon.
There are many platforms on which you can publish your posts. The top three are LinkedIn, Twitter, and Facebook. Others include Tumblr, Google+, Reddit, and many more. Your audience can then share what you’ve written with their connections, followers, friends, etc. The information you share can go viral, as they say.
Hopefully you’ll continue to blog after you land your next job. I know people who begin writing great content but then suddenly stop. Documenting your expertise is great, but doing it on a regular basis keeps it topical.
3. It educates your readers
Related to number one, you can help other job seekers learn more about your and their industry. I educate my readers on the job search and LinkedIn. I’ve been contacted by people who are in the job search, as well as job-search educators, who tell me that they’ve learned a great deal from me. This is a good feeling.
One of the goals of networking is sharing what you know with other job seekers. Your shared knowledge can be a gift; it might be the reason why job seekers land their next gig.
One reason I gave for blogging in the previous post is branding yourself. If you blog consistently and for a long period of time, you could become known as an authority on your industry, whether it’s High Tech, Social Media, Finance, Medical, etc.
This post, along with the first one I wrote, marks six reasons why job seekers should blog while searching for a job. It’s not only important to keep the momentum going while you’re hunting for work; it’s also important to continue sharing your knowledge while you’re working.