Tag Archives: job search

Brand yourself in these 6 major LinkedIn sections

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Mature Worker2

This article originally appeared in recruiter.com. 

Many articles talk about how important it is to create and maintain a strong personal brand. Doing this requires consistency across your written, verbal, and online communications.

In an Entrepreneur.com article, author Thomas Smale stresses the importance of having an online presence: “Do you have social media profiles? If so, are they fully fleshed out with all of your information? Do they present you in the best light possible, and make you look professional? Are you using high-quality professional photography? Are you interacting with others and sharing their content?”

As a professional, your LinkedIn profile is a critical component of your online personal brand. Let’s look at the major sections of your LinkedIn profile and how they can contribute to your brand.

Snapshot Area

I call this section the snapshot because that’s exactly what it is: a snapshot of who you are. The snapshot section of your LinkedIn profile includes your photo and your headline. Failure to impress viewers in these areas will hurt your branding.

A photo that is unprofessional is an immediate turnoff. Perhaps more damaging is a non-photo. It’s believed that a profile with a photo is 14 times more likely to be read than one without a photo.

Headlines that say things like “Seeking Employment” or “Project Manager at Company X” are ineffective, as they fail to show value.

Rather, your headline should be something like this: “Project Manager at Company X | Financial Planning and Analysis | Auditing | Saving Organizations Millions.” This headline shows your value and brands you. It also adds to your keyword count.

Furthermore, the Headline is ideal real estate for keywords. Next to one’s name, it is believed that keywords are weighed heavily here.

Summary

Support your brand with a powerful summary. This is where you tell your story, which can include the passion you have for your occupation, a statement about your expertise, or some talk about how you’re changing your career.

LaptopYou’ll want to use close to the 2,000 characters allowed in the summary in order to include the keywords you profile needs to boost your visibility. But your summary must also be compelling. It should mention accomplishments that will capture the reader’s attention.

You should write your summary in either first or third person point of view. Don’t simply repurpose the summary from your resume for this section. For a little guidance on what your summary should read, read “Put a Human Voice in Your Summary” by Liz Ryan of Human Workplace.

Experience

I’m often asked by job seekers how they should address the experience section of their profile. I tell them they have two options: They can either write a section that resembles the work history found on their resume, or they can use their experience section to highlight only their most important accomplishments.

I favor the latter approach, but some think their profile might be the only document an employer sees, so they believe showing all is the way to go. What’s most important in either case is listing accomplishments with quantified results.

Good: Increased productivity by implementing a customer relations management (CRM) system.

Better: Initiated and implemented – before deadline – a customer relations management (CRM) system that increased productivity by 58 percent.

It’s a good idea to use bullets to highlight your accomplishments. One of my LinkedIn connections, Donna Serdula, has created a handy list of bullets and symbols you can copy and paste for use on your own profile.

Back to keywords. Your titles are another place on your profile that are weighed heavily, so instead of Project Manager at GE, something like, Project Manager at GE | Process Improvement | Business Development | Brand Marketing. 

Education

Many people neglect this section, choosing to simply list the institution they attended, the degree they received, and their date of graduation. This might be the norm for resumes, but LinkedIn give you the opportunity to further support your brand by telling the story of your education.

Take, for example, the hypothetical job seeker Mary, who completed her

Take Mary who completed her bachelor’s degree while working full-time – a major accomplishment in itself. If she wants to show off her work ethic and time management skills, she might write a description like this:

University of Massachusetts, Lowell
Mechanical Engineering, Magna Cum Laude

EmailWhile working full time at Company A, I attended accelerated classes at night for six years (two years less than typically expected). I also participated as an instructor in an online tutoring program, helping first-year students with their engineering classes. I found this to be extremely rewarding.

Skills

A healthy skills section consisting of 30-50 skills is another way to strengthen your branding. The skills you decide to list should demonstrate your expertise. Do not list skills you are simply familiar with.

To further enhance your branding, the skills may be endorsed by your first-degree LinkedIn connections. If you’re unsure as to which skills to endorse, I have a previous article of mine that can help you.

Recommendations

This is a section I talk about in my LinkedIn workshops, and I always stress how valuable it is to receive recommendations from and write them for others.

By receiving recommendations, you show the value you bring to employers. Meanwhile, writing recommendations shows your authority and what you value in workers.

These are just some sections on your LinkedIn profile that contribute to supporting your strong personal brand. Next read, How to brand yourself when connecting on LinkedIn.

 

 

Don’t be an ungrateful networker

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cheesecake

And I’ll take a slice of cheesecake.

Marble or Godiva Chocolate, please. This is what I usually tell jobseekers when they tell me a job is on the horizon and that I’ve been a great help to them.

Maybe they learned some tips in one of my workshops. I might have offered them encouragement and listen to them when others wouldn’t. Or I critiqued their résumé or LinkedIn profile and told them how to revise them for total impact. For some I made a telephone call to one of my contacts and landed them an interview.

Jobseekers who are in the midst of finding work tend to be very gracious and, perhaps, give me more credit than I deserve. But if they want to show their gratitude, I jokingly tell them I’ll take a slice of cheesecake if they get a job. So far a handful of people owe me that slice, but I’m not going to hound them for it. I’m not even writing  to give them a subtle reminder.

Years ago I read a great article from a guy named John Touey of the Salva Stetson Group, which is still relevant. Don’t Be “That Guy.” is a wonderful reminder that a good networker is someone who stays in contact with you after you’ve helped them in their job search.

John talks about a certain fella who benefited from his assistance three times in his job search. After every job he got this guy didn’t send so much as a thank you card, or simply call to say, “Thanks.” Personally, I would be pissed if someone were that insensitive after all the help I’d given him. John, you’re too kind.

I’m not serious about getting my cheesecake. This article just got me thinking that it is true; as a networker you have to express your appreciation for the help you’ve received. People don’t like to be called only when you need their help. It ain’t good networking etiquette.

John writes, “That guy only reaches out when he’s lost his job. He’s eager to meet; he’s looking for referrals; he wants your knowledge of the market. He also seems to forget you exist the moment he finds his next job.”

I’ve known a select few who harbor the selfishness of which John speaks. They’re the guys, or gals, who are quick to criticize when I’m doing my best to lead a stimulation workshop, give them tips on their job search, or do a thorough résumé critique. You just can’t please them.

I hear you, John. You and I are alike in that all we want is a sign of appreciation. I only joke when I tell my jobseekers I can’t accept money but will take a slice of cheesecake.

Who the hell am I kidding? I want my cheesecake. Preferably from the Cheesecake Factory and definitely Marble or Godiva Chocolate.

If you’ve received help from someone during your job search, at least send them a thank you card. I’ve received them and felt a warmth that makes all my efforts, large or small, all worth it. The message John is sending should be heeded by all jobseekers. Thanks all around.

7 faux pas you may be committing on LinkedIn

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confused

If you’ve read anything I’ve written in the past three weeks, you probably know that I’m now on Facebook. I’ve written ad nauseam about this, to the point where I’m tired of writing about this insignificant factoid. Nonetheless, I’m glad I finally made the plunge; Facebook is drawing out my personal side, much to the chagrin of my family. (They think my posts are embarrassing.)

You may also have seen me share a record shattering 25 updates…today. Not really, but I think I came close to 10 updates. Again, I’m tired of sharing updates, fully aware that many of my connections have hidden me. Now it’s called “Unfollow Bob McIntosh.” So, oversharing is one thing that makes LinkedIn tricky. When do you stop and shut down your laptop?

Following are six other LinkedIn faux pas.

Posting Irrelevant Content

irrelevant

Some people confuse their updates, photos, political statements, or mathematics games with content that is relevant to members of LinkedIn, a purported professional networking platform. Lately there has been some outcry, including from yours truly, about this irrelevant content.

“Go to Facebook,” they say. This is a legitimate request. As I said earlier, I joined Facebook. I joined it because I want to know what I’m talking about when I compare LinkedIn with Facebook. What I’ve learned from my short stint on FB is that it’s a place to “let your hair down.”

A video of a parent’s first child’s birthday party is relevant on FB. A political statement is relevant on FB. But these examples are NOT relevant on LinkedIn. When there are “R U a Genius” games, photos of butterflies; LinkedIn’s purpose becomes diluted.

On the other hand, too much professional content on Facebook  dilutes its purpose, which is to give people the forum to know each other’s personal lives. When I posted articles I or others have written, I’m sure Facebookies were thinking, “This is boring.”

I posted photos of my family, a snow storm, chickadees eating out of my kids’ hands, my son at his basketball game, and various other personal matter. It felt refreshing. Again, nothing that belongs on LinkedIn.

Not Keeping Your Cool

angry person3

This continues to be a problem for some LinkedIn members, who take every opportunity to disparage, say, employers who they feel have done them wrong.  I wrote a popular post on this, Some advice for my angry LinkedIn connection. I don’t expect this behavior to cease immediately, but I’m hoping to cause some awareness.

In some cases the people of whom I describe demonstrate excellent writing ability; however, ruin their post for me with one sentence that shows their true nature. They’re not keeping their cool. The climax of their post is the one statement that bashes the entity of which they’re writing.

People like this remind me of children who are tempted by a cookie jar sitting on the counter, and while other children can refrain from taking a cookie, this person just can’t resist, so he grabs that cookie.

Damn, so close.

Not Following Etiquette

We’ve all read enough about how sending the default invite message to people with whom you’d like to connect is poor etiquette. Frustrated LinkedIn members have written about this over and over, yet the majority of default invite messages I receive, 19 out of 20, keep rolling in. Default messages do suck.

I’ll admit that one etiquette rule I break is the limit of updates one is “allowed” to update. The number of updates is purported to be four a day at most. I’m clearly an offender of this. I once tried to keep my update number down, but to no avail. I mention this in the second paragraph of the post but thought it warranted repeating.

On the flip side of overdoing it with updates, is not doing enough. I can’t tell you how many people who begin a strong LinkedIn campaign only to leave LI or resurface twice a month. They have, essentially disappeared. I wonder if Facebook as sucked them in…like LinkedIn in has sucked me in.

The last violation I will mention is what many people have been complaining of lately; spamming their newly acquired connections. No sooner does a person accept an invite when WHAM they’re hit with, “Will you buy my product or service now that we’re trusted connections?” This causes a violent reaction from some LinkedIn members.

Letting it Control Your Life

Writer's Block

Sometimes we learn best from our mistakes. Letting LinkedIn control my life is a reality I struggle with; I’m on the platform everyday at least half an hour or more each day. This, to me and others, seems twisted.

Think to yourself what is the purpose of my LinkedIn engagement? Is it to find a job and am I do it right? To generate leads? To disseminate information? Build brand awareness? A little bit of both? Do you have a plan? Are you using LinkedIn to fill time? Is LinkedIn a marathon?

I sometimes envy the people who have a balance between their LinkedIn involvement and daily life. They seem to have their priorities correct. I’ve also come to realize that the people who are on LinkedIn four times a week are also on Facebook a good amount of time. Is that any better?

LinkedIn does seem to me to be a marathon I haven’t stopped running since I joined it seven years ago. Despite all this, I’ve seen some of my connections maintain my insane schedule and even exceed it.

Loving LinkedIn and Leaving It

disappering (1)

The adverse to Letting LinkedIn control your life is leaving LinkedIn high and dry. I run across job seekers who admit that the only reason they’re in my workshop is to pick up where they left off.

Secretly I’m thinking these people are committed one of the most egregious faux pas of all time. They opened an account, set up a profile, and once they found work they abandoned LinkedIn. Dropped it like hot potato.

How could they do this to LinkedIn? Don’t they understand that LinkedIn is at its best when they’re working and have the leverage to build the network they need for the rest of their career.

So what’s worse, letting LinkedIn consume your life like it has mine, or treating it like a friend you use? I say it is the latter.

Thinking LinkedIn Alone Will Get You Your Next Job

LinkedIn AloneFor job seekers, I have this bit of advice for you: yes, you must put effort into your LinkedIn campaign, as well as utilize Facebook and Twitter; but it is not the elixir some believe it is. In other words, LinkedIn alone will not garner you a job.

A successful job search must combine personal with online networking, online networking to reach out to connections who then become personal connections. Personal networking is supplemented by LinkedIn and perhaps Facebook and Twitter. That said, you must put the effort into your LinkedIn campaign.

This belief that social media alone will land you a job can be tricky for those who fear personal networking like they fear a dark cellar, so they feel LinkedIn is the answer to easing their fear. As I’ve said before, LinkedIn won’t do it alone.

Final Thoughts

I’m thankful for LinkedIn, and other social media, as they have given me the opportunity to meet and learn about interesting people—both online and in person. It has allowed me to share information from me and other bloggers. And my engagement has resulted in side business in the form of LinkedIn profile writing and public speaking events.

While LinkedIn has been kind to me, there are still some problems that need to be fixed. But that’s half the fun, strategizing on how to collaborate with others to mend the negativity, and reminding others of proper etiquette and relevant content. For job seekers, I again stress that LinkedIn alone is not your answer to landing  your next job.

For my growth on social media, perhaps I need to grow at a slower more consistent manner. Instead of logging 45 minutes a day, seven days a week, 52 weeks out of the year…yes, even on vacation. There is a lot I need to learn about using social media.

I’m interested in hearing about some faux pas you’ve committed or have thought of. Please leave a comment. And as always, please share this post if you enjoyed it.

If you want to learn more about LinkedIn, visit this compilation of LinkedIn posts.

Photo: Flickr, Confused, Geo

Photo: Flickr, Irrelevant, Jordy

Photo: Flickr, Twinkle J

 

 

 

If you join LinkedIn, be prepared to work. 10 activities required to be successful

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It hurts my heart when job seekers tell me they’ve been told that LinkedIn will be the reason for their success in finding a job. It’s great they’re using LinkedIn as part of their job search, but to believe that LinkedIn will the golden ticket to their success is false thinking. They need to combine it with face-to-face networking and other job-search methods.

hard work

This said, If you’re going to use LinkedIn in your job search, you have to put your all into it. So what does it look like to work your arse off on LinkedIn, to take full advantage of what it offers?

1. Create a full profile

  • The first area where you band yourself is a background image, not merely the default, light blue background LinkedIn provides.
  • A professional photo that best reflects your industry. If you’re customer facing, you’ll dress to the nines. An engineer, most likely business casual is fine.
  • A branding headline that tells more than your occupation. It also shows the value you can bring to an employer. Think of your areas of expertise, as well as your occupation.
  • A creative and somewhat lengthier Summary. (Some say it should be short. Let’s agree to disagree.) Your Summary should demonstrate the value you will bring to employers from the get go. To understand what I mean, read Create a kick-ass Summary with these four components.
  • An Experience section that focuses on accomplishments more than basic duties. The mundane duties might be on your résumé. You want to highlight the great things you did.
  • An Education section that goes beyond the name of the institution; degree; major; and, perhaps honorary designation. Take advantage of an area where you can show personality, describing what was going on in your life at the time.
  • Skills and endorsements. The skills you list–you can list up to 50–count toward the keywords by which people search for you.
  • Speaking of Keywords that will help you get found. After optimizing her profile, a former client said she went from close to 100 in rankings to 13.

2. Demonstrate commitment

Spend at least four times a week on LinkedIn. For the diligent job seekers, every day of the week should be the norm. Spend at least 20 minutes a day on the platform. LinkedIn never sleeps; it’s 24×7. But don’t overdue it. You don’t want to be un-followed.

3. Frequent updates

Update at least once a day. Occasionally you can explain your situation but not every day. Your updates can also include industry news, questions you have, sharing articles and media, tips or advice, and more. Updates keep you top of mind. If you’re really adventurous, you can consider posting short videos (only from the LinkedIn app).

4. Develop a quality network

What I call phase two of a successful LinkedIn campaign is accumulating quality connections, totaling at least 250 over a two-month period. Twenty connections will not impress anyone. You’ll be seen as timid and afraid to develop relationships. As well, your search engine optimization (SEO) will suffer, unless your a taxidermist.

5. Skill & Endorsements

Playing the Skills and Endorsement game, where you can list as many as 50 skills and be endorsed for those skills. All one needs to do is click on any of your skills to endorse you. It’s not necessary for them to witness you demonstrating your skills; although, LinkedIn now asks about your level of expertise and how the person knows you. Can you tell I’m not a big fan of this feature?

6. Recommendations

A certain number of recommendations were once necessary for All Star status, but this sections was taken over by Skills & Endorsements. I’ve been vocal about my displeasure at how Recommendations are disrespected. Request recommendations from former employers who are your 1st degree connections.

7. Companies

Use one of LinkedIn’s best features, Companies, to locate key players in your job search—the better to get your résumés in the hiring managers hands. Before you connect with someone, ask for an introduction from one of your shared connections. Or mention your shared connection in a cold connection request. Read 5 steps to connecting with LinkedIn members.

8. Jobs

Use LinkedIn’s Jobs feature which has been enhanced to include demographic information, including other positions viewed by job seekers, who you know at the company, the ability to apply to the company on its website or through Easy Apply. For Premium members there are additional features that give you access to big players and provide you with demographics.

9. Engage on LinkedIn but be professional

This is a very important part of you LinkedIn campaign, so work hard on it. But, keep your engagement on LinkedIn professional. If you are more of a Facebook fan, refrain from posting family photos, video of the presidential primaries, and no mention of your frustration in your job search. Be relevant.

10. Use LinkedIn after you land your next job

There’s one more thing to consider. Once you’ve created a great LinkedIn profile, have established a presence, and are active on LinkedIn leading to a job; don’t give up your activity on LinkedIn. You may need your network in the future. This time instead of having four measly connections, you’ll have hundreds.

Do you get the sense that LinkedIn will require hard work and may not yield immediate results? Good. Do you also feel that joining LinkedIn on the bottom floor will be to your benefit, as opposed to giving up on it? Good.

Photo: Flickr, João Guilherme de Carvalho Barbosa

4 components of job-search networking emails

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And why they are a secret to your success.

The other day during a résumé critique, one of my clients told me how he had been networking. Something was in the works with a company as a result of him being proactive and knocking on the company’s door.

Email sending

Not literally knocking on the company’s door; although, that’s a viable option. He had sent a networking email to one of the directors at the company asking for an networking meeting, which then lead to further discussions.

Hint: don’t refer to is as an informational interview. The word “interview” turns potential contacts off. Indicate you want to meet a potential contact to get some advice on the position you’re seeking, whether a new career or similar work.

Of course a cold call might have been quicker for my customer than sending a networking email, but he felt sending it was right for him. (By the way, using LinkedIn’s Search Companies feature is a great way to find people at companies.)

For you job seekers who lean more toward introversion, a networking email may also feel more comfortable than calling a director, VP, or a hiring manager. There’s more to a networking email, though, than simply telling the person that you’d like to meet with them.

1. Research the Company

With the networking email, first you’ll research the company so you can write intelligently about why you’d like to meet your potential connection. You’ll write highly of the company, selling the company to the recipient of your email. This will show your enthusiasm. This is called boosting the company’s ego.

It will also show you took the time to visit the company’s website; read articles online, including business journals; and used other methods to research the company. This is the first step you’ll take to impress the recipient of your networking email.

Hint: you will only send approach emails to companies for which you’d like to work, not companies you’re not to sure of. You are taking your job search into your own hands, and a key to your success will be being proactive.

2. Share Your Accomplishments

Next you’ll  throw in some kudos of yourself. What makes it worthwhile for the marketing manager to meet with you? This part of your email will be briefer than your paragraph in which you write of the company’s successes.

As a marketing specialist, you authored press releases that drew the attention of many of the media, spearheaded a social media campaign, and organized numerous trade-shows; all of which garnered new business beyond what the company had previously achieved. You contributed to your past company’s past success and will do the same for future employers.

3. Have a Call to Action

Don’t forget to indicate in your networking email that you’ll call the recipient. Set a date and exact time. Maybe it’s not your style to indicate exactly when you’ll follow up, but consider that when you put something in writing, you’re more likely to follow through. If, however, you have willpower, you don’t have to indicate a time.

Hint: Also, don’t send networking emails to HR; rather send it to the hiring manager or above. HR’s purpose is to screen candidates applying for an advertised position. Because no position has been advertised, your approach email will most likely be deleted.

4. Follow Up

The only thing left to do is picking up the phone and asking the recipient if they received your email. If the person picks up the phone or you have to leave a voice-mail, be ready to explain why you’d like to meet with them.

Following up is the last component of sending a marketing email. I tell job seekers that two or three follow-up calls or emails is all they need to send. They shouldn’t stalk their potential contacts.

Hint: tell your potential contact that you can meet at her convenience. Your discussion doesn’t need to happen over coffee or dinner; you could meet in her office, or merely talk over the phone.

Your reward

What follows could be a networking meeting or maybe good timing on your part—there may actually be a job the company’s trying to fill, unbeknownst to other job seekers searching the Internet for advertised positions.

The networking email is a great networking tool which worked like magic for my job seeker. Be sure to follow these four steps when sending your networking email to the companies for which you want to work. You will probably experience the same success my client did.

Photo: Flickr, Miguel Garces

 

3 areas of your career when effective communications is essential

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communicationOne story I tell in my workshops is about how a former customer of mine improved communications between two warring departments. He told me that these groups were literally at war with each other and just couldn’t play well together.

He further explained that he would call members of the groups together and make them “talk” to each other. “I also made note of their body language and facial expressions. If I noticed hostility, I’d mention it and tell them I could see their hostility. Did I make them kiss and make up? No. But it almost got to that point.

If you haven’t given thought to your communications, you should. You should think about how it affects the aspects of your education, job search, and job. You should also think about the ways you communicate.

In College

Networking2College is the beginning of the rest of your life, as the cliché goes. Therefore, it’s important that you strengthen your verbal and written communication skills. And you don’t have to major in Communications in order to strengthen your communications skills.

Your verbal communications. Take advantage of any opportunities you have to present in front of a group. As scary as it may seem, you will be better prepared for the workforce. Try to ignore your fear and think that this is part of your education.

You’re not only communicating with your mouth; you’re also communicating with your body language, facial expressions, and voice intonation. The more animated you are (within reason) the better your message will come across. Some believe that effective verbal communications is 80% presentation.

Your written communications. When you write expository papers for your classes, put your best effort forth. Be concise, yet informative. The working world prefers ideas presented in writing that are as short as possible.

This includes emails, proposals, marketing literature, whitepapers, etc. I remember a marketing manager saying to me, “Brevity is the key to success.” She was right.

You’ll learn that when you leave college and enter your job search that your success will depend on your marketing campaign. This will include your written and verbal communications. Don’t focus on only one form of communications, though.

In your job search

Commission having a Job interview.Networking will be a valuable activity in your job search and require excellent communication skills. It’s by networking that you will penetrate the Hidden Job Market, which is a topic in itself. Your goal is to be known by people who matter.

Important forms of communications include your ability to articulate your talents and goals. It’s also important to listen to the people with whom you’re networking. Listening is a key component of communications. I’ve been to networking events where I felt like a sounding board. Don’t do that to others.

Once your networking has led you to the decision makers of organizations, it’s time to put your written communication skills to use. Write resumes (plural) that speak to the needs of employers. Create a strong online presence with your LinkedIn profile.

The interview will arrive after you’ve put your efforts into networking and writing strong marketing documents. It’s at the interview that you’ll have to shine with answers to the tough questions. Where you’ll have to come across as confident and affable. Where ultimately you’ll have to demonstrate your communication skills.

At work

BrainstormingFortuneLiveMediaCongratulations, you landed a job. Now is the time when your communication skills will help you in performing well and progress among the ranks. Your colleagues and supervisors will expect you to be articulate and clear when presenting ideas.

Company meetings are a great example of how important it is to present clear ideas. Let’s say you have to report on the social marketing campaign you’re working on. The group of twenty people, including the director of the organization, want to know the specifics of the project.

To your credit you’ve come prepared. You walk to the center of the room (don’t sit) to deliver your PowerPoint presentation. You flick through each slide, talking about how you’ll employ Facebook, Twitter, and LinkedIn to promote the organization.

Your body language demonstrates confidence, the tone of your voice is upbeat, you smile and communicate effectively with your hands. You notice that the director is smiling and nodding while you’re talking.

Bringing it together

Communications constantly ranks high on employers’ lists of essential skills. There’s no secret why. How you’re graded in school relies on how well you present your projects, how well you write your papers.

How you’re perceived during your job search has a great deal to do with your ability to express your value. And don’t forget the importance of listening. You must employ written communication skills to land the interview. And finally, it will be your ability to verbalize your value to employers that will land the job.

But it doesn’t end at the interview. You will demonstrate your communication skills at work in a variety of ways. Throughout your professional life communication skills will play a role in your success.

5 steps to networking with important people

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Getting Help

I recently read a post Please Don’t Send Me Your Résumé, written by Lida Citroen, which resonated with me. It’s general message was, “Don’t rely on others to do everything for you. Take responsibility for your job search.” I agree completely with her message.

Far be it for me to tell job seekers to never ask for help, because asking for help is necessary in the job search. But it’s how you ask for help that makes the difference between getting it or not.

This post is not about sending your résumé to someone for perusal it’s about five steps to take when requesting contact information for the contacts on your company target list.

First step: making first contact

Making initial contact can happen at a job seekers’ networking group or anywhere you meet people—social and family gatherings, sporting events, in the grocery store, etc. Some of your best opportunities can happen out of the blue.

For argument’s sake, let’s say your first contact is at a networking event. Congratulations, you gathered your energy to attend the event, despite engaging in a heavy day of job hunting.

Your goal at networking events is to gather valuable information and advice, especially who and how you can contact people at the companies for which you’d like to work. You should have a healthy list of 15 or 20 companies on your target company list.

During the needs and leads sessions, don’t be shy about asking for leads at your target companies. You won’t get leads at all 20 companies on your list, but you should get two or three good ones.

If someone shouts out that they know influential people at some of your companies, be sure to catch that person before you leave. Ask for her business card and ask if you can follow up with them in a day or two. Always add that you are willing to be of assistance to that person.

Now that you’ve tastefully asked your new networking connection for assistance, your work has just begun.

Second step: follow up with email

When you took your new networking connections’s personal business card, you were sure to jot down professional, as well as personal, information on the back of the card. This is information you’ll include in your email the very next day (providing it’s a business day).

(Read why introverts prefer to write)

“How did Emily do in her soccer game over the weekend. Did she score another hat trick?” would be a great way to start your email. It’s always nice to be remembered for something other than your previous employment.

But you want to make your intentions clear. Remind your new contact that she said she knew people at your target companies, and you are writing for that information. Be concise and direct. No lengthy email is necessary.

“Susan, I enjoyed speaking with you at the networking event in Acton. I’m following up to obtain the contact information for people at companies, X, Y, and Z. Any help you can provide me would be greatly appreciated.”

At the end of your email, inform your contact that you’ll call her at a specific time within the next few days. Because you sent her a noncommittal email, the phone call will be easier to make. Your networking connection may get back to you before you make the call.

Third step: pick up the phone 

Your new contact will be expecting your call and hopefully be available to speak with you. (She may not be available, so make sure you have a well scripted message to leave her.) At the beginning of the call, ask her if this is a good time to speak. Don’t assume she will be available to talk, as she might have a legitimate commitment.

Assuming she has time to speak, start with some small talk. Tell her enjoyed that you sincerely enjoyed talking with her at the networking event, how you felt about the guest speaker, and ask her again about her daughter’s soccer game. Make the conversation light and personal at first.

When the time is right (there’s a lull in the conversation), tell her the reason for your call. At the networking event she said she knew a few contacts at your target companies. You’re wondering if she has had a chance to dig up the information you’re looking for.

Good luck, she is glad to help you, as she said she would at the networking event. Unfortunately she only could find the contact information for two out of the three people she said she would. That’s great, you tell her.

Don’t ask her to make a warm call for you; that would be asking for a lot, but do ask her if you can mention her name, with the full understanding that she can’t speak to your past performance. You and she simply met at a networking event. “Oh,” she says, “Bruce’s daughter plays soccer on Emily’s team. A decent player.”

Fourth step: contact the people at your target company

Now it’s time to request assistance from your target company contacts. You may feel more comfortable sending an e-approach note; although, jumping right in with a phone call is quicker. This is where introverts need to exercise their extraverted traits.

In the e-approach note, make sure to mention your connection. People are more accepting of a referral than receiving the email cold. Explain how you met your networking connection, who’s making the referral.

But the content of your email should be more about your interest in the contact’s company. You’ve researched the company before sending the email, so you know about the company’s products or services. You are boosting the contact’s ego.

Part of your email should be about your value to employers. How you’ve increased revenue, decreased cost and time, solved problems, etc. Don’t overdue it though; you’re not applying for a job.

And then ask if you can have 15-20 minutes of the contact’s time. Make it convenient for the recipient of your approach email. At the end of your e-approach letter, indicate when you will call for a very brief chat.

(Read 10 ways to make your job-search networking meetings go smoothly.)

Fifth step: call the company contact

Don’t put off making the call to your company contact. You may lose your nerve. Wait no longer than two days. Mondays and Tuesdays are not great days, as they’re generally the busiest ones. Fridays are a crap shoot, as your company contact may be out that day. Wednesdays and Thursdays are generally better.

Note: Many people think that taking someone out for coffee is a nice gesture, but that might not be convenient for your company’s contact. It may be more convenient to talk on the phone. Give this person options. Tell him/her that you’ll be calling in a few days.

What are you asking for? You can say, based on your research, there may be positions available at the company, or you’d like to meet to gather information and get some advice. You’re hoping that either of these are true and would like to know what the appropriate action to take is.

Not all your company contacts will be amenable to speaking with you, so don’t be discouraged. People are busy or simply don’t care to help people who are out of work. You will receive rejection, but like sales people you must think that every rejection gets you closer to a yes.

Be prepared for your informational meeting with your company contact. Prepare a list of 10 questions—five about the position, five about the company—which are intelligent ones. Don’t ask insulting questions about dress code or lunch breaks. Remember, your goals is also to impress your company contact.

Circle back

Follow up with your networking connection by letting her know how your meeting/s went with your company contact. Call her. You are now familiar with other. Most likely you will see her at the next networking event. Be sure to thank her regardless of how you communicate.

Ping her as your search progresses, and encourage her to do the same. It’s important to stay on top of mind. Make every opportunity to help your networking connection. Help others in you networking group, as well. It’s not only about reciprocation; it’s also about paying it forward.

Photo: Flickr, GotCredit

 

 

 

 

10 ways we help job seekers find employment

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Career Help

But there are many more ways.

I had a great experience recently and thought I’d share it with you. As I was leaving work and walking to the city garage, a customer of mine screeched his car to a halt and ran up to me to tell me he was offered a job. He had been out of work for eight months, so naturally he was happy and incredibly relieved.

What made this a WOW moment was the outpouring of gratitude he expressed about how I and others in our urban career center had made this dark moment in his life bearable, not only for the career advice and the moral support he received, but the overall excellent customer service afforded him by the whole organization.

So this got me to thinking about what all of us do for our job seekers, whether we’re general career advisors, expert résumé writers, unemployment insurance specialist, job coaches, training providers, college career advisors, disability program navigators, authors of career search books, Veterans reps, young adult advisors, senior training providers, and business services reps. Have I left anyone out? If I have, I apologize.

What we do doesn’t: save lives—although this is debatable—keep people safe from crime or fire, represent the victim of crime, teach quantum physics, save the environment, keep our cars on the road, transport people all over the world, manage an office, lead soldiers into battle….

So, I want to remind you that we serve a purpose greater than you might imagine. A lot is riding on our customers’ job search, so we’re there to make sure they do it right.

  • We help them to understand that it’s not enough to want any job; they must choose a job that will make them want to go to work every day.
  • We give them focus, for without focus they’d be lost.
  • We help them to learn how to market themselves through their written and verbal communication skills, thereby creating an effective job-search campaign.
  • We stress the importance of connecting with people on a regular basis, as well as at networking events. They resist networking, but we encourage them to get beyond their comfort zone.
  • We prepare them to meet the decision makers and hopefully get the job. If they don’t get the job, we try to lift them up, never dashing their hopes. We tell them to get back on the proverbial horse.
  • We represent them to employers when they can’t represent themselves.
  • We encourage them to enter training to better prepare them for the labor market.
  • We give them someone to talk to in a very low point in their life. And maybe that’s all they need.
  • We give a kick in the ass when necessary, not letting them blame others for their mistakes. We make them take responsibility for their job search because, after all, they own it.
  • We celebrate their successes, whether it’s landing a job or getting their first interview. The job search is a process, and we play a role in the process. They’re the ones who sit in the candidate chair, not us.

I don’t know if I’ll see my former customer again; I hope I never do. And I say this in a good way. Because another thing we do is send them on their way with the knowledge of how to conduct the job search the right way. So they’ll never have to return.

I’d like to know the ways you help job seekers find work.

Photo: Flickr, Margie Ireland

5 ways dwelling on your age will hurt your job search

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angry man

I’ve added one more reason why dwelling on your age will hurt your job search. As with anything you try to achieve, attitude is key.

One of my connections sent me part of an email he received in response to a job lead he shared with a networking group. The damning part of her email to him was when she wrote, “Most of their workers are under 30. So…that puts me out of the running.”

Some of you might be thinking this person is absolutely correct in writing this. You may have experienced some age discrimination and it pissed  you off. I get this. But the point is that this woman already hurt her chances before even getting to any interview. She let her age hurt her job search.

Yes, it can be difficult landing a job the older you get, but your age can also be a selling point. Before you get to the interview to sell yourself on your job experience, maturity, dependability, and life experience, there are four distinct aspects of your job search that need attention.

Your attitude shouts angry

A successful job search will take a positive attitude and a projection of friendliness, or at least civility. One thing I’m acutely aware of in job seekers, as well as people currently working, is their anger.

Job seekers need to contain their anger, if not in public, certainly online. You must realize that the majority of people on LinkedIn, Facebook, and Twitter are currently employed, and don’t share your anger.

Even most job seekers do their best to contain their anger, and are careful of what they write. How do I know? I’m constantly trolling LinkedIn and checking out my connections.

When I see comments about how it’s the employer’s fault that a person didn’t get hired, two thoughts come to mind: maybe it’s true. Maybe said employer practiced ageism. The second thought is “Ooh, people are watching; they’re looking. And they’re not liking what they see.

As I said, most people on social media are employed and may be in a position of hiring employees. If you don’t think employers keep track of you on social media, think again.

Jobvite’s 2014 Social Recruiting Survey found that 93% of hiring managers will review a candidate’s social media profile before making a hiring decision, states an article on Namely.

One instance of releasing your anger can be all it takes. So all I’m asking is that you think twice before hitting “Send.” No, give it a night.

Your résumé is NOT your life story

He who retires with the longest work history doesn’t win. I’ve said this to my Résumé Writing workshop attendees after looking at their résumés, some of which show 30 plus years of work history.

Years ago a job seeker showed me his résumé, which went back to the time he graduated college…30 years or so. I told him, “Paul (that was his name), your résumé goes back too far in your work history. And it’s four pages long.”

“I know,” he told me. “I want people to know about my life.”

Paul’s résumé is not uncommon. I’ve had job seekers who hold the same belief, the more experience they show the better. Stop the record. First remember that what interests employers most are the most recent five to seven years of your experience.

Second, they want to see job-related accomplishments. I’ll repeat what many professional résumé writers spout, fewer duties and more accomplishments are what will impress employers.

Third, your résumé has to be easy to read and must be conventional in appearance. White space and shorter paragraphs (no more than four lines) improves readability. Today’s résumé is written in sans serif font, such as Arial. Stay up with the times.

Fourth, limit your work history to 10 or 15 years at most. Don’t show your age immediately and give an employer the opportunity to think you’re too old.

Marc Miller of Career Pivot offers other suggestions in a great article, 5 Things on Your Resume That Make You Sound Too Old.

Your LinkedIn profile lacks vitality

Does your LinkedIn profile present a poor first impression and turn people away? I can’t tell you how many times I’ve seen job seekers with photos that look like mug shots from the eighties. This alone is inviting age discrimination.

I know this sounds weird, but if you guys are concerned about being judged based on your photo, color your hair. I’ve seen plenty of fine color jobs. But if coloring your hair is not your style, at least smile.

Other ways to show vitality include using positive language in all sections of your profile. One line I show my workshop attendees is one from a LinkedIn member’s Summary, “I love what I do and I’ve been doing it successfully for 10+ years.”

What about you job seekers who feel compelled to explain your unemployment status? Don’t make this the gist of your Summary. Instead sound more upbeat with something akin to: “Currently I am enthusiastically searching for a career as a registered nurse. I am increasing my skills by taking courses at a accredited university.”

Use the media feature in the Summary, Experience, and Education sections. Show your vitality like my former customer who landed a job as a landscape architect. She shows off momentous work, both residential and commercial, that she produced. Think about producing a YouTube video the wind turbine you engineered just recently, including rocking music.

Take a look at a video produced by Al Jazeera America about one of my connections photographing models and homeless people. This is a great example of bringing a LinkedIn profile to life.

think positiveUpdate often with positive messages. Read articles and write supportive words about said articles. When you write about how employers are essentially the devil in disguise, employers take note of what you write.

Don’t turn people off at networking events

Most older workers I know can carry on an intelligent conversation because they’ve had years of practice. At our career center networking events, they carry on conversations far beyond the two hours allotted for the event. Much of what I over hear is positive talk about the progress of their job search, about their personal commercial, about their daily lives.

On the other hand, I will occasionally hear negativity seep through like black bile. This is when I hear one networker tell another that he can’t get an offer because of his age. “Not necessarily true,” I pipe in.

What I didn’t tell you about the email I mentioned at the beginning of this post is that my customer said this woman’s attitude seems rampant throughout the networking group.

If this attitude is rampant throughout the group, it may not be a healthy group to belong to. Networking groups should not provide a forum for commiserating with fellow networkers; they should offer positive support.

It is essential that you talk positively about your job search. Leave out of the conversation the fact that you experienced ageism at one of your interviews. Instead focus on the value you’ll deliver to potential employers.

Do this through a natural elevator pitch that doesn’t sound too rehearsed. Be a listener, as well as a talker, and be genuine. Most importantly, sound positive, even if you’re hurting emotionally. I always remind my workshop attendees that those who appear positive are more likely to receive help.

One of my connections, George Armes advises older workers to “Get out of the house. If there’s a certain industry you’re interested in, join an association connected with it and seek out volunteer openings. Attend industry and professional meetings and conferences. You never know who will know someone who is hiring….” Read the full article.

Your attitude sets the wrong tone at the interview

It begins when you enter the room. According to a study of 2,000 interviewers, a third of them will make a decision of whether to hire you based on your first impressions, which include your eye contact, smile, handshake, and how you enter the room.

Let that sink in.

If you walk into the room slowly, with your shoulders slumped, a frown on your face, eyes diverted, and offer a weak handshake; your chances of success are nil to none. You need to enter with a skip in your step. Stand erect. Smile to show your enthusiasm. First impressions matter.

Expect the obligatory question, “So why did you leave your last position?”

Do not answer with, “There was a conflict in personality. My new supervisor was a 30-year-old woman. She knew less than I did about managing an assembly process. We didn’t see things the same way.”

The interviewer who’s asking the questions is 40 and will be your direct supervisor. He’s thinking chances are you won’t do all that well when working together. So leave reference to age and gender out of your answer.

You’ll probably get the directive, “Tell me about yourself.”

Do not begin by telling the interviewer that you have 35-years of experience in project management in the telecommunications field. This comes across as your main selling point.

Instead focus on the fact that for the past four years you’ve consistently cut costs by applying agile techniques.

You may be asked why you’re willing to accept a position that offers less responsibilities and lower pay. Many of my older job seekers are fine with this, as they’re tired of managing others and the bills are paid.

One of my former customers accepted a job that will require him to be a mentor to younger technical writers. This is a valuable skill older workers can perform at their jobs, and a viable reason for accepting a position that offers less responsibility.

Practice makes perfect

So what’s the solution? I’m brought back to the statement the woman made in response to my customer reaching out to help the networking group: “Most of their workers are under 30. So…that puts me out of the running.”

This attitude has to be dropped. You may feel that you’ll experience ageism around every corner, but don’t give into these fears, or at least try to veil them when you’re conducting your job search. I don’t buy that people will instantly right themselves at the interview. I believe it’s a prevailing attitude that travels like a speeding train that can’t be stopped.

By the way, my customer Paul I told you about took his four-page resume and came back to me with a resume that was three and four quarters long. I guess he took some of what I said to heart.

Photo: Flickr, Oliver Nispel

Dear recruiters and hiring managers, the truth is better than…nothing

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Waiting for a call

A customer came to me exasperated because he hadn’t heard from the recruiter who was trying to place him at company for an engineering position. My customer told me the process had been going really well.

He and the company were in the final stages, the hiring manager told him it looked promising, it was just a matter of getting him to meet with the VP of engineering.

My customer waited with anticipation for the call from the hiring manager, but after a week of waiting…nothing.

At first he was reluctant to reach out to the recruiter or call the hiring manager to inquire about the status of his candidacy.  I told him to contact his recruiter, who he described as a positive person that nearly guaranteed him a job, so my customer sent his recruiter an e-mail.

Another week went by and…nothing.

At this point I told him it was time to phone the recruiter to ask him if he’d heard from the hiring manager. His recruiter would be able to give him some insight as to how the process was going, and he was the point man–not right to go above his head.

My customer left two voice-mails and heard…nothing.

He asked me if it was time to contact the hiring manager, as he wasn’t getting any love from his recruiter. I didn’t have the heart to tell him it would be a waste of time, but the career counselor in me told him to make the call and, of course, be diplomatic.

My customer left a couple of scripted voice-mails with the hiring manager and after another grueling week…nothing.

It was finally time to call it quits. The recruiter had disappeared and apparently went on to other job seekers, and the hiring manager had given my customer a non-verbal rejection, a practice that has become commonplace.

Shortly after this whole affair, my customer told me that it was a hellacious process; nothing that he’d like to go through again. He recovered from the ordeal, though, and was not about to give up on the job search.

In the future he wasn’t going to waste energy on worrying about the deadening silence he’d experienced, the feeling of desperation and hopelessness.  He only wished the recruiter and hiring manager would have told him the truth because the truth is always better than nothing.

An excellent article that appeared on RecruitingBlogs.com titled 8 Tips for the New Recruiter touches on the importance of following up. While the author Becky Northrup admits to making this mistake, she advises:

“…Make it a point to call the candidate and tell them as soon as you have any updates. Even if you haven’t heard anything and especially if the position was cancelled or they were disqualified. It can just be a call at the end of the week to tell them that you haven’t heard. They will appreciate the follow-up regardless of if it’s good, bad or no news…” (Tip #6)

As for the hiring managers out there, keep in mind that your candidates are counting on your decision, yay or nay, so a quick call or e-mail saying you’ve gone with another candidate or that the position has been put on hold or lost its funding might hurt the expectant candidate’s feelings; but the truth is better than…nothing.

Photo: Flickr, Antoine K