Category Archives: Career Search

Why I stopped reading a blog post on how to brand oneself

And sadly I won’t know if it was any good.

No photoYou’ve probably read so many blog posts on the importance of a LinkedIn photo that you’re tired of the topic. I know I am. So why am I revisiting it? Because the message doesn’t seem to be getting through to enough LinkedIn members.

I recently began reading what had the potential to be a well-done post about how jobseekers should brand themselves in their job search; but then I stopped in my tracks.

Why? Because the author made a most obvious blunder—he had no photo on his own profile. What’s the big deal, you’re asking? Here’s the deal; without his photo, he lost credibility with me. His purpose was totally deflated.

How can someone write about succeeding in the job search without having a photo on his own LinkedIn profile, and be convincing? He can’t. Plain and simple, a profile sans photo doesn’t give people faith in a person. This person came across as a hypocrite.

At this point almost every LinkedIn member has a photo—albeit sometimes of poor quality—so someone who doesn’t have a photo is an odd ball. I can safely say that more than 90 percent of my connections have a profile photo. Nay, 95% at least.

I know this because one benefit of having a photo on your profile is that you become memorable, hopefully in a positive way mind you. Lacking photo makes you memorable in a negative way, and you don’t want that. Right?

Because LinkedIn encourages its members to include a photo on their profile, anyone who goes against the grain is seen as unprofessional. Someone who is unprofessional comes across as unqualified to share information or undesirable to connect with.

Many people won’t even open a profile without a photo. This includes me. I don’t trust who I can’t see. I don’t judge people based on their physical appearance; although, I will judge them on the quality of their photo. But even if I don’t like the quality of their photo, I’ll still connect with them, especially if their Value Headline is strong.

It’s estimated that profiles with a photo are 14x more likely to be opened than those that don’t. This illustrates my point. I remember the days when the lack of a photo was commonplace. Heck, for the longest time I didn’t have a photo; instead I sported a picture of a soccer ball in its place.

A profile without a photo seriously hinders him from branding himself. This is what ruined the reading experience for me. Your first impression on LinkedIn begins with your photo. Do you want to make it a poor first impression by not including one, or a poor photo? Of course not.

I’m not suggesting placing a photo on your profile at all expense. A photo of you at a frat party participating on a beer bong event is not how to brand yourself. A photo of good quality, on the other hand, will brand you.

There’s no excuse for not having a photo. One of my customers showed me his LinkedIn photo, which was taken by his wife with an iPhone. Not too bad. Not bad at all. If you don’t have the means to have a photo taken professionally, this is a good substitute.

“Certainly you could have gotten past the fact there was no photo on this person’s profile, Bob,” you might be saying to yourself. To that I say, If the author is going to talk about branding oneself on LinkedIn, one of the most fundamental component is the photo.

Yes, we’ve read posts about LinkedIn photos ad nauseam, but I couldn’t let this person’s mistake go without saying something. What’s unfortunate is that this post may have been a very good one, nay great one; but because the person didn’t sport a photo, I just couldn’t finish reading it.

Call me shallow if you like, but this goes to show how important a photo is in branding oneself. If this is the 100th post you’ve read on the importance of a profile photo, thanks for bearing with me. If this is your first, hopefully you get the message.

16 of my rigid LinkedIn principles…

…and my story about being accused of lying.

serious man

There are some LinkedIn principles I hold which are quite rigid. They guide me in how I interact with people on LinkedIn. You may agree with some of them, and you may think some of them are bunk.

Before I go into them, there is a story I have to tell. (You are welcome to skip the story and jump to my LinkedIn principles.) This is a story I relay to my workshop attendees when I talk about principles.

My story

Although I don’t live by an exorbitant amount of principles in my life, I will not be accused of lying or stealing.  An event I tell my workshop attendees is one that happened some 15 or so years ago.

One morning I went into my local convenience store to make a purchase. I gave the cashier, a cantankerous woman who often confronted me over the smallest reasons, a 20 dollar bill. I walked out of the store without incidence. Note: I later remember seeing her gliding the $20 I gave her to the left of the camera.

Later that day I returned to purchase other items. Upon arriving at the cash register, said woman told me I hadn’t paid for my previous purchase. The owner of the store happened to be standing next to her. I said, “Excuse me?”

“You didn’t pay for your items this morning.”

“I certainly did,” I told her a bit angry at the accusation.

“We have you on tape,” she said pointing at the video camera.

“Great, let’s play the tape.”

The owner of the company suddenly became nervous. “Oh no,” he said. Not necessary he implied.

Here’s where I applied my principles. “If you don’t play the tape or apologize to me, I will never set foot in this store again. Do you want that? I drop at least $40 a week here.” And here’s where she stonewalled me.

To this day, I have not stepped foot into that store, even though it’s changed ownership. Let me now tell you that some of my workshop attendees’ mouths drop. “I know,” I tell them, “sick.”

My rigid LinkedIn principles

  1. Like many people, I will not accept an invite without a personalized note. Tell me how we know each other, at least. “Bob, I took your Advanced LinkedIn workshop and would like to connect.” Good enough. (I make one exception; If I know the person, I will forgive this faux pas.)
  2. I will thank you for connecting with me. I guess this goes back to my childhood when I was taught to always say thank you. There is one exception to this policy (and this rarely happen); if you send me an invite without a personalized note and I accept it, I won’t feel the need to thank you for the invite. I figure if you’re lazy, I’ll return the favor.
  3. Please don’t use LinkedIn’s Publish a post feature as a way to announce your events or advertise your products. This is not what it was intended for. Yet, occasionally I see people provide links to promote their events. Maybe they don’t know better. Unfortunately LinkedIn did away with a feature called…can you guess? Events.
  4. I will not open your profile if you don’t have a photo. Sorry. I think you’re hiding something. I know you might be concerned about age discrimination, but please. A photo gives you an identity, an identity that is necessary when you’re networking. Honestly, I think not showing a photo is creepy.
  5. I will lose respect for you if you abandon LinkedIn. I’ve seen people work hard to create a kickass profile, only to abandon it perhaps because it’s too much work. Or they’ll land a job and forget that networking must continue even as they’re working. “I don’t have time,” they tell me. “Make time,” I retort. (Read my post on abandoning LinkedIn.)
  6. I will hide you if your face appears on my home page numerous times in a row. When I see someone’s face 10 consecutive times, my initial thought is, “Did you schedule these updates on Hootsuite to occur at the same time?” People, spread them out. Note: I am a bit a hypocrite; I update multiple times a day; way beyond the one-time-a-day recommendation. Who came up with this arbitrary number, anyways?
  7. Read my posts and comment on them, I’ll do the same with yours. This is just common courtesy and good blogging etiquette. As well, I won’t simply “Like” your posts without leaving a few words of what I thought of it. I figure if you put the effort into expressing your thoughts, I’ll return the favor. (Read my post on why “Liking a post is not enough.”)
  8. Don’t use LinkedIn as a Twitter chat. I know it’s tempting to converse real time with your connections, but when you do it in a group discussion; it’s reminiscent of tweeting. Don’t get me wrong. I enjoy Twitter, but LinkedIn ain’t Twitter; at least I hope it doesn’t become Twitter.
  9. Briefer isn’t always better. You’ve been told that your profile Summary should be as brief as possible—that no one wants to read a novel. This is sound advice for your résumé, but keep in mind that you are given 2,000 characters for this section of your profile to tell your story, show your passion, and grab visitors with some accomplishments. 
  10. I don’t know where you got the idea I have skills in staff development and project management, or that I want to add nonprofit to my list of skills. I know you’re trying to be helpful, and I appreciate it; but please don’t suggest skills for me.  I’m trying to present as accurate a picture of who I am as possible.
  11. If your profile is a wasteland, I’ll think you’re not serious about LinkedIn, maybe using it as a place mat, or you were told to be on LinkedIn so you obliged. Whatever the reason may be, I’ll form a negative opinion of you and won’t read your profile. (Read my post on what constitutes a strong Experience section.)
  12. You immediately ask for something. Some people don’t know better. They’ll send me an invite with a personalized message, but in it will be a request for, say, a critique of their profile. Hold on a second. Start a conversation before going for closing. This is another reason for me to hit Ignore. Read: 4 steps–at minimum to ask for a favor on LinkedIn.
  13. When I see an update that is negative, I won’t respond to it. I believe in truth and honesty. So here’s the truth, when you’re negative, I pass on you. As an example, I have a string of conversation developing in response to a post I wrote (8 major job-search changes for older workers), and some of the respondents are going off on a negative slant. I didn’t respond, “Like,” or comment. I simply passed on the conversation.
  14. If you ask me to await your call, call me. Key to conducting business or your job search is follow up. I once tried to get together via the phone for many consecutive Fridays, but he was always busy. On the surface it didn’t seem vital, but you never know what comes from exchanging ideas.
  15. It irritates me when people say LinkedIn alone will get them a job. This is more the fault of an adviser or articles they’ve read, but jobseekers need to know that LinkedIn is not a magic potion; it takes personal networking as well. LinkedIn is a supplement to personal networking.
  16. Further, I’m frustrated when people tell me they’re afraid of being on the Internet. To them I say to not bother with LinkedIn or any application on the Internet. LinkedIn isn’t for everyone. I’ve come to realize this and tell people outright that LinkedIn isn’t for everyone.

So there you have 16 of my rigid LinkedIn principles. I know they’re not as extreme as the story I relayed to you, but everyone has to have principles in my opinion. If you have a rigid principle, e.g., you don’t like to be accused of lying, I’d love to hear about it.

If you want to learn more about LinkedIn, visit this compilation of LinkedIn posts.

Photo: Flickr, Alessandro Liga

10 reasons why your LinkedIn profile photo is important to me

Adrienne TomI published this post less than a year ago, but the need for a photo on your LinkedIn profile can’t be emphasized enough. 

One day a customer of mine came up to me appearing quite irritated and told me he had sent me an invite on LinkedIn. But I didn’t accept his invite, according to him. I asked him if he wrote a personalized message with his invite. Yes he did. I then asked him if he had a photo. No he didn’t. “Ah,” I said. “That’s why I ignored you.” This is one of my principles, as harsh as it sounds.

While many of my colleagues won’t connect with their customers/clients, I see no reason not to connect as long as my customers embrace the necessity of having a LinkedIn photo. If they don’t embrace it, they’re in for a disappointing LinkedIn campaign. One of my favorite things to say when I’m critiquing a customer’s profile that lacks a photo is, “What’s wrong with this picture?” I know, not very funny.

Jeff SheehanPerhaps I’m getting old and stodgy, but here are 10 reasons why your LinkedIn profile is important to me.

I recognize you. If you only have the default light grey ugly box in the photo area, I have no idea who you are. I’m terrible with names, so a face helps me. I feel closer to you, even if we live 3,000 miles away from each other.

Your photo tells me something about your personality. My photo tells people that I’m caring, sincere, and friendly. All of this is true. I’m assuming your photo would say what kind of person you are, creative, authoritative, welcoming, etc.

AntonYou’ve gone though the effort to have a professional photo taken of you. One of my jobseekers told me he had his photo taken for $50. This told me that, despite not having the resources, he felt that having a photo is important.

You know that having a photo will increase your chances of your profile being opened. I’m conservative when I tell my LinkedIn workshop attendees that their chances of getting their profile opened and read increases by 7 times. Some estimates are as high as 14.

You understand the importance of branding. It was commonly believed that a LinkedIn photo was either highly professional or business casual. Now people are breaking boundaries by posting photos that reflect what they do. Take a look at one of my connections (above left) who understands this concept.

Stevie PuckettOn the other hand…your photo is not inappropriate. Some that come to mind are those you’d post on Facebook where you’re captured partying, or you’re with family on the beach, or you’re using LinkedIn as a dating site.

You realize LinkedIn is a networking application, not your resume which doesn’t include a photo. LinkedIn members feel more comfortable networking with people we can see.

You’ve gotten over yourself. I’ll be the last to say that age discrimination doesn’t exist but it’s less prevalent than you think and employers are more suspicious when they don’t see your photo. Besides, who would want to work for someone who judges you on your age.

Hank BoyerYou’ve taken that step toward online networking. Scary, huh? For some of you it was enough to simply get online, but now you’re being told–by not only me–you need to disclose your identity. I salute those of you who are making that step, albeit a reluctant one.

Your photo is about you, not your company. Talk about not trusting someone. That’s how I feel when someone presents themselves as their company logo. The profile is about you and not your company–that’s why there are LinkedIn company pages.

When it comes to the LinkedIn photo, I want to know what people look like. I guess it’s as simple as that. That ugly light grey box is disconcerting to say the least; it says to me, “I’ve got something to hide.” If I’ve got nothing to hide, why should you?


Top left, Adrienne Tom

Second to right, Jeff Sheehan

Third to left, Anton Brookes

Fourth to right, Stevie Puckett

Fifth to Left, Hank Boyer

Introverts: 8 ways to get those creative juices flowing

Writer's BlockMany introverts are creative writers because writing is what they love to do. As an introvert I prefer to write, as opposed to talking, to communicate my thoughts. Talking is what I do for a living, but writing is my strength. But it doesn’t always easy.

There are times when I hit a wall as I’m trying to write. It’s better known as writer’s block, and it’s frustrating. It’s Sunday morning, and I want to post an article on Monday; but for the life of me, I can’t think of something to write about.

So how can introverts get those creative juices flowing? Here are seven suggestions.

1. Read others’ writing

The idea for this post came from one I read by Sophia Dembling, When an Introvert’s Brain Stops Producing. I’m sure she’d be totally stoked to know I was inspired by her article in Psychology Today. She’d also appreciate the fact that I stole her idea, or maybe not.

In Three Secrets to Writing BetterErik Deckers, shares bits of advice on how to become a better writer. They are write everyday; read the newspaper; and my favorite, steal from other writers’ styles. (I think what he really means is to learn from the best.)

2. Take a walk

Some of my best ideas come from taking my morning walks, where I traverse the neighborhood listening to music or local radio on my phone. For some it may be hiking hills or going to the gym. Scientifically it’s been proven that what’s good for the body is good for the mind. It provides clarity and a time to reflect, which introverts thrives on.

3. Observe

I love to include my family, friends, customers, and events in my life in my writing. They provide the basis for my posts. In one post I wrote, I equate my basement to LinkedIn recommendations. You may be wondering what my grungy basement has to do with LinkedIn recommendations. Now think about where recommendations are located on your LinkedIn profile. You see what I mean?

4. Write, just write

I have a bazillion rough drafts/started posts that need to be completed. When an idea hits me, I write the beginning of a “brilliant” blog which may or may not see the light at the end of the tunnel. Others I’ll return to and finish the thoughts I had way back then.

You can write stream of consciousness, which is simply writing without stopping, just writing and then later correct any errors. For some it’s too messy. But others like the freedom it offers. What you may have at the end may not be worth keeping.

5. Give yourself a break; not everything has to be original

I hate to admit it, but not all of my posts are original. Most bloggers will tell you the same thing; we re-purpose what we’ve already written. When I was in marketing, we called it leveraging material.

So I go into my archives and I pull out something from long ago, something people won’t remember. I write a new intro and change the wording around in the lists or body of the post. Voila. Take a break. You can’t expect to write creative verbiage every time you post.

6. Don’t put all your eggs into one basket

I have labored over blog posts for days and even weeks. Don’t do this. If what you’re writing isn’t ready for Prime Time, save it for another day. You may have to think about it for a few days, or even a week, before it feels right for you.

In fact, this post is a couple of weeks in the makings. I will go back and forth between multiple posts if necessary. Other times I will write a post on my smart phone, when the right moment hits me.

7. Change your setting

Some of my best ideas come to me when I’m somewhere other than my house. There are distractions, such as multiple media going on at the same time, e.g., television, radio, my daughter’s Netflix show blaring from her computer. A place like Starbucks provides a great place for me to get away and get the creative juices going.

The only problem you may face is being disrupted by someone who wants to talk with you while you’re trying to write. Read this article about how I was interrupted by someone while I was trying to reflect. 

8. Write about losing your mojo

My last suggestion is to write about losing your creative juices…temporarily. It’s something you’re experiencing, something close to you; so why not write about it. I personally think this makes people more depressed about not being able to write.

My Creative Writing college professor said writing about writing is cliché, so we were forbidden to do it. Instead he wanted us to write about sex (he wanted us to write about what we knew).

It will pass, this temporary loss of creative juices. Introverts rely on themselves to conjure up their creativity; they don’t enjoy brainstorming with others. So there may be spells of creativity loss that can be frustrating, to say the least.

Dear hiring manager, 15 reasons why you lost the best candidate ever

Hiring Manager

This post is a follow-up to Dear recruiter, 15 reasons why you lost the best candidates ever. Following are complaints I’ve heard from my career center customers.

As a career strategist, sometimes I hear grumblings from my workshop attendees about how their interviews with hiring managers are less than pleasant. And what follows the interview can be just as unpleasant. For those of us who are gainfully employed, it may be difficult to understand candidates’ frustration and, at worst, despair.

Hiring managers, don’t take it personally. You’re busy with projects that need to be completed and feel you have better things to do than hire the next person. But think about the logic of your disdain for interviewing candidates; your next employee is the person who can make your life easier. Help you complete important projects.

Not all hiring managers are at fault in the hiring process, but for the few that are, below are some reasons why—shall we say—you’ve blown the selection process. What follows are paraphrased thoughts of my customers (clients) over the years.

  1. In search of the purple squirrel? Good luck with that. I may not have 100% of the qualifications you’re looking for, but I’m ambitious, a quick learner, and want to succeed.
  2. I got laid off from my last company because it reduced its workforce by half. I survived five layoffs. And still you think being out of work for three months is a sign of my ineptitude. (Maybe its a sign of a jobseeker’s poor job-search methods.)
  3. That photo of me in Cancun drinking a Margarita, I somehow got tagged on Facebook. But you weren’t as focused on my stellar LinkedIn profile as finding something wrong with me on Facebook.
  4. Really, you couldn’t reschedule our interview which would have taken place during my son’s graduation ceremony? No, I don’t think it’s worth missing this milestone. Hope you understand.
  5. I guess you heard I’m 50 years old. End of story.
  6. I was 15 minutes early for the interview. You were 45 minutes late for it. Hmm.
  7. Your handshake was limp. You didn’t maintain eye contact. Your face looked like it was made of stone. Did you learn anything about first impressions?
  8. “When did I graduate from high school?” Really? Can’t you be more creative than that?  (Many of my customers get asked this revealing question.)
  9. The job posting didn’t call for someone who is proficient in Flash. If it had, I wouldn’t have applied for this position. I don’t suppose telling you I can learn it quickly….I didn’t think so.
  10. I might have taken your job if you had returned my inquiry. I have accepted a different offer. Oh well.
  11. You told me I’d hear about your decision within a week. Two weeks later I’m still waiting. Yes or no, I’d like to know what you’ve decided.
  12. I’m not the “right fit?” How about: “You don’t have the expertise we’re looking for,” “You came across as dispassionate,” “I’ve decided to fill the position internally.” All of these would be fine. I can handle the criticism.
  13. You want me to write a five-page explanation on how I’d solve your supply chain issue? I can do that with my eyes closed. But are you offering me the job, or do you just want free advice?
  14. So let me get this straight, you want to pay me half the amount of money I was making at my last job and do twice as much work?
  15. This is our 11th interview. How many more will there be? (A customer of mine landed a job after 12 interviews, including two on the west coast…at two different flights.)

These are among other complaints I’ve heard from my customers. They don’t expect to land every job for which they apply; they just want to be treated fairly and with respect. Hiring managers, perhaps you could consider what you’re doing to make the job search harder/unpleasant for your candidates, and make some minor corrections.

Photo: Flickr, Kristof Ramon

Drop the attitude: 8 ways mature workers need to mind their job search manners

Mature Worker2An article I came across posted in Quintessential Careers from Susan Jepson, Director of National Senior Networks, reminds us that jobseekers must maintain a positive attitude, even mature workers.

In her article, Mature Job-Seekers: Are You Practicing Reverse Age Discrimination in Your Job Hunt?, Susan’s first assertion is that mature workers must not come across as having an attitude.

“Without intending to, or without knowing it, mature workers can come across as arrogant, condescending; that behavior can invite rejection,” she writes.

One’s negative attitude can show itself in many of a mature workers mannerisms. Demonstrations of your mannerisms precedes any opportunity to appear before an employer and can prevent you from getting an interview. Below are some signs of a negative attitude. These are things you should keep in mind when going out in public.

Arrogance impresses no one. You may have been outstanding at what you did, and you may be outstanding in the future, but keep in mind that dipomacy is your best card at this time. You will be relying on many people to help you in your job search, and most people don’t appreciate being looked down upon.

Apparel is one aspect of your attitude. During the summer it’s hot out there, but please refrain from wearing gym shorts and tee-shirts with Budweiser advertisements. At all times make sure you are well-groomed and presentable—you never know when a potential employer might be just around the corner.

Your countenance is more noticeable than you think. I’ve witnessed people who walk into the career center looking as if they’d like to strike anyone in their path. Their mouth looks like it was chiseled into a constant frown. There seems to be hatred in their eyes. This can be intimidating, let alone off-putting.

Be outgoing…or at least fake it. For you introverts (I can relate), try to use every opportunity to network. Your most vital job search technique must include networking. It’s not as hard as it appears. You don’t have to see networking as only going to arranged events. It’s a daily thing and that’s why you have to be on your game every day. One jobseeker I know told me he was meeting someone for lunch, and he was dreading it. Nonetheless, he met the person for lunch. He faked it.

Mind your manners. “Thank you,” “it was great seeing you,” “hope your day is wonderful,” etc., go a long way. These are things we learned in Kindergarten, yet not all of us practice the niceties as much as we should. I am often thanked by customers after a workshop or in an e-mail. They’re the ones who do the hard work, and their hard work will result in a job.

Accept advice. I personally appreciate it when people tell me what I’ve done wrong, or what would work better…as long as it’s constructive criticism. This is another part of our persona that people notice. Good, honest advice delivered in a polite manner is priceless.

Don’t appear desperate and despondent. Most people want to help you, but if you seem like you are giving up the battle, your peers, career advisors, and people employed in your industry, will doubt your ability to succeed at your next job. “Don’t let ‘em see you sweat.”

Why does this matter?

Simply, your job search is ongoing. You are being judged, regardless of your age, wherever you go. The man or woman who has the authority to hire you, may be standing behind you in the checkout line. Those who try to help you take into account the aforementioned aspects of your overall attitude. If given the choice to recommend someone for a position, anyone is likely to back the person who has their attitude in check.

As I’ve said, maintaining a pleasant demeanor and appearing positive is difficult under an extremely stressful situation like being unemployed; but I’ll guarantee you that a negative approach to conquering unemployment will not lead to quick employment. Be mindful at all times how you appear to others.

Photo: Flickr.com, Rick Croyle

Millennials, stay at your job

I recently told a potential customer (client) that he should stay longer at his current company, rather than jump ship after only about a year of working there. We agreed to talk a short time later to determine in which direction he wanted to go with his LinkedIn profile and strategy.

millenials

Awesome, right? Yes and no.

A week later he replied to my email saying he had decided that he would stay put and therefore didn’t need my services. He thanked me for my “awesome” advice and said he would get back to me when he was going to make a move.

My would-be customer is a data analyst at a healthcare organization in Boston. At the time he was impatiently waiting for a promotion he was promised months ago. Fearing the promotion wouldn’t materialize, he felt it was time to make a move to another company where he would be recognized for his hard work and talents. He was 26 years-old.

Perhaps I’m getting old and think this young man was too impatient, but he made me think about how Millennials are constantly on the move for bigger and better things. Is this necessarily a bad thing? It depends. A Forbes article states that the average tenure for a worker these days is 4.4 years, but Millennials (born between 1977-1997) plan to stay at a job for half that time.

I work mostly with Baby Boomers (1945-1964) and some younger and occasionally come across Millennials. I notice a distinct difference in the work attitudes of the two. While the younger workers are on the move, the older ones are more content staying for a while.

One concern employers have of the Millennials is confirmed by this man’s attitude, who at the time he talked with me had been at his company for nine months and the one prior to that eight months.

His choice reminds me of choices I made at his age. I was reckless and changed jobs like people change socks. I felt no loyalty toward my employers; it was all about me. This type of thinking doesn’t sit well with companies, as the Forbes article states:

For companies, losing an employee after a year means wasting precious time and resources on training & development, only to lose the employee before that investment pays off. Plus, many recruiters may assume the employee didn’t have time to learn much at a one-year job.

One thing I emphasized that night when talking with my Millennial is how his resume would look. To employers his resume would show a job hopper, not someone extremely talented at what he does. He agreed with this assessment. Perhaps this is the reason he decided to stick it out for hopefully three more years.

His reason for leaving wasn’t only because he wanted to advance quickly; he wanted to learn the latest and greatest software. I saw his point because I’m also one who likes to learn new things.

What about the plight of Baby Boomers? Some of my unemployed Baby Boomers feel as if they’ve been betrayed by the company they worked for for 25 years. They pride themselves for showing loyalty and commitment. So they wonder why they were let go unexpectedly.

To make matters worse, they’re not as well prepared for the job search.

My Baby Boomers also tell me either training opportunities were not available to them, or they didn’t take advantage of them to learn new technologies. Shame on them if the latter was true. How can we fight the stereotype that says older workers aren’t as technologically inclined as Millennials when the older generation hasn’t taken advantage of opportunities?

So, what’s the answer? For the Millennials, their best bet is to stay put for at least four years; and for the Baby Boomers, they’ve learned their lesson by showing loyalty and growing comfortable at companies for so long.

Photo, Flickr, Gustavo Camarillo Rangel

5 ways the introvert succeeds in the job search

IntrovertExtravert

Do you know an introvert who is an active listener and can also make small talk with the best of them; is enthusiastic about writing and also enjoys speaking in public; and thinks before he acts, yet takes well-timed risks?

This person combines the best of his introvert and extravert traits. When it comes to the job search, this is exactly what the introvert does in order to succeed.  Adopting traits of both dichotomies may be difficult, awkward, and even exhausting; but he must maintain his focus on the endgame.

Here are five crucial areas of the job search and how the introvert combines both traits to succeed in the job search.

1. Being proactive. The introvert is reflective… focused…when it comes to the job search, but thinking too much about the proper ways to make that call to a desired employer can hinder her efforts. Making personal contact can delay the inevitable if she’s unwilling to get outside her comfort zone.

The extravert can teach the introvert a lesson on taking action. She will do her sleuthing (LinkedIn, Google, or a connection within a company) for a hiring manager’s contact info and  pick up the phone to inquire about openings or secure an informational meeting.

Note: A blend of strategic planning and taking the necessary action isthe solution for success. To act without thinking can blow the deal and may cause damage to the introvert’s reputation.

2. Networking. The introvert listens to a potential connection, asks insightful question, and actually retains the other networker’s answers. But have you ever encountered an awkward moment when you’re standing with someone and he’s not saying a word, just staring into his glass of wine? The silence is so loud that you can hear a pin drop.

This is when the extravert’s ability to engage in small talk must be emulated by the introvert to save the day. The extravert will fire up the conversation with talk of current events (not religion or politics), inquiries about her new friend’s family, occupation, or sports, etc.

Note: The introvert makes networking enjoyable because of her ability to listen and engage in small talk. As well, she can utilize her introvert nature by talking in depth.

3. Marketing material. Because the introvert prefers written communications, writing résumés and cover letters should come easy to him. Research is essential in understanding employers’ needs and then describing how he can satisfy those needs. This is right up the introvert’s alley. How the introvert distributes his written material determines the success in getting it to the person that counts.

The introvert can again benefit from the extravert who will use his outgoing nature to distribute a résumé and cover letter in person, at an informational meeting or persuading the right person to hand them to the hiring manager. He will not spend hours a day blasting his written communications into the dark void known as the job boards.

Note: The introvert must ensure that his résumés and cover letters demonstrate value; effective distribution is not enough. Introverts must take appropriate time to complete his marketing materials, not too long.

4. Following up. The introvert understands the importance of following up after a networking event or meeting someone for coffee, and will send an email or even a thank-you card. The correspondence is in the form of written communications, which is comfortable for the introvert, but not always the most effective way to follow up.

The extravert, on the other hand, will pick up the phone and call her new connection the next day at an appropriate time, taking one more step to securing the relationship. She will suggest another time to meet at a convenient time, perhaps for coffee. Email is too slow, in her mind; it doesn’t get immediate results.

Note: Relying on only on email will not seal the deal, so a combination of email and verbal communications is required for the introvert to succeed.

5. The interview. The introvert prepares well for the interview. He has done his research on the position and company, as well as the industry. The difficult questions will not surprise him because of his preparation. He is reflective and this will come through during the interview. However, he may come across as too reflective, not spontaneous enough.

The extravert, on the other hand is all about spontaneity. He is outgoing, gregarious, and feels comfortable making small talk. The introvert can benefit from his extraverted side by adopting these traits. He must also remember to smile and show enthusiasm.

Note: This is the most important stage of the job search; therefore, it’s important that the introvert calls on her extraverted traits. Most interviewers are drawn to outgoing, confident candidates, which come through easily for the extravert.

The introvert/extravert make a good team. For some introverts, all of this is easier said than done. However, she must call upon her extraverted attributes. On the introvert/extravert spectrum, lying closer to the center makes the transitions easier; lying closer to the extreme makes the transitions more difficult.

Photo: Flickr, Ewa Henry

Four things you can do to keep your clients out of their “panic zone”

Jim2Guest writer, Jim Peacock, writes about the stretch zone, which is between the comfort and freak out zones. This resonated with me; the fact that we need to take action and not fear failure…rather expect it.

Get out of your comfort zone.” We’ve all heard this but some people think that there is only one zone beyond “comfort” and they call it “panic” or “freakout”.  Bryan Murphy who recently took a seminar from me explains to his students that there are actually three zones to think about.

Comfort zone, where no learning takes place. People are complacent here and often go through the motions that they are doing something.

Freakout or panic zone, again, where no learning takes place. When you freakout, you shut down, not much good is going to happen here.

But what lies in between is the key. In between comfort and panic is a zone that Bryan calls the stretch zone. This is where learning can happen.

Read more…

4 areas career strategists need to understand to be more effective

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I recently sat with a customer (client) to critique his LinkedIn profile. A rare moment occurred when I drew a blank and couldn’t suggest verbiage for his Summary.  Perhaps it was fatigue or looking at a profile that was as exciting as watching paint dry or maybe I didn’t have a complete understanding of what a chemistry lab technician does. Whatever it was, it got me to thinking about our role as career strategists.

As career strategist (career advisors, workshop facilitators, Veteran reps, disability advisors, job coaches, etc.) we sometimes hit brick walls like the one I describe above. I believe there are four major areas of the job search we must understand in order to be most effective. The four areas are:

1. Understanding hiring authorities, e.g., recruiters/hiring managers/HR. This is one area on which career strategists need to focus more of their attention. The two players in the job search (career strategist and hiring authorities) seem miles apart in terms of knowledge of each other. On the career strategists’ part, could this be due to a lack of desire to learn because they see it as not important?

This is what I know about hiring authorities. They’re trying to find the ideal candidate (purple squirrel) who can hit the ground running, performing the responsibilities with no to very little training. A personality fit is important but not as important as the ability to perform the job requirements quickly. This proves to be a mistake occasionally, as an employee may not be a cultural fit in the organization.

All hiring authorities are overworked, particularly internal or third-party recruiters who must interview as many as 20 candidates a day and present a manageable number of candidates for the hiring managers to interview (4-10 candidates), which varies depending on the company.

Complaints I hear from hiring authorities start with having very little time to do their job properly. (Read this post to see what I mean.)  They continue with poorly written resumes that 1) are not proofread, 2) don’t fit the job advertised, 3) are simply lists of duties with no accomplishments. Poor interview performances that make them scratch their head is huge complaint. Finally, having the right candidate withdraw from consideration.

2. Understanding industries and job roles. I’ll be the first to admit that I don’t know exactly what a nuclear engineer does, but I can fudge it when push comes to shove. Whereas one career strategist feels comfortable representing an operations manager in manufacturing, another may not. To do our job properly, we must understand who we’re presenting. This includes knowing how to write their résumés, LinkedIn profiles, who to network with, and how to prepare for interviews.

Some jobseekers are glad to school us on their profession, while others may get irritated if we don’t know the duties of, say, a civil engineer. I recall one of my colleagues feeling inadequate after one of her customer told her he felt she didn’t know enough about what he does and, therefore, he felt like he was wasting his time. Career strategists must take an active role in learning about what their customers do.

What’s the solution? We could learn as we go, but that takes a long time, particularly since a petroleum engineer comes around every five years. Second, we could use sources like the Occupational Outlook Handbook, but this is a source that offers general information and is somewhat outdated. Lastly, we could be honest and ask our customers to explain exactly what they do and what they’ve accomplished.

3. Understanding the customer. Directly related to understanding what our customers do in terms of their industry and job is understanding their motivation for doing what they do. I’ve talked with jobseekers who talk about their occupation with enthusiasm. It’s as if they would do the job for free. On the other hand, I’ve spoken with customers who sound like leaving their past job was the best thing for them.

I sat with a former software tester for a résumé critique. He was let go for allowing his wife access to sensitive information. First he appeared un-enthused, but when he talked about his work, he came to life. What about customers who show no interest in what they did? This is when we have to broach the subject of a career change. This is never an easy subject, for it challenges the customer to think about what she wants to do. Example, one of my customers was a dental assistant and hated it. She knows she wants to work with Veterans because she’s one herself.

Before understanding a customer’s occupation and industry, it’s important to know where she is emotionally. This is sometimes overlooked by career strategist who might assume their customer is fine because all seems fine on the surface; when in fact the customer may be suffering internally. (I’ll admit to advising my customers to fake it till they make it. But in private, it is different.) Many times my customers have struggled to hold back tears as we were talking about nothing in particular. At any moment customers will break down because of their frail state of mind. This leads me to the next and final area.

4. Understanding the role of the career strategist. One mistake career strategists can make is showing a lack of empathy. Empathy comes from an understanding of what it’s like to have suffered. It’s not the same as sympathy. Grammarian.com explains empathy, “When you understand and feel another’s feelings for yourself, you have empathy.”

Sympathy, on the other hand, is “When you sympathize with someone, you have compassion for that person, but you don’t necessarily feel her feelings.” It is associated with pity, which is not what our customers should receive, nor want. I tell the old joke, “If you haven’t been unemployed, you’re not in our club.” I believe those who have been unemployed, like me, understand the feeling and know better how to relate to those currently unemployed.

Shut up. It’s time to listen. Some of the best career strategist I know are those who listen while the customer is talking. Then they give their sage advice. Sometimes I’ll sit with a customer and ask a few questions until I have an understanding of the problems he is having. Only by hearing his problems will I be able to correctly assess his situation and offer proper advice. (I’ve also been known to tell my customers to stop talking and listen. Very effective.)

It is important to know what the trending job-search strategies are, not preach old advice. One obvious example of talking about the “new” would be talking about the importance of being on LinkedIn for people in most industries. Working with customers to develop a résumé that meets today’s standards is also important, which includes “beating” the Applicant Tracking System. Although stressing networking has been around for many years, the importance of it has increased, as the success of searching for work online is garnering increasingly less success. These are just a few of the job-search strategies we need to impart on our customers.

Don’t look for customers’ mistakes; find them. Finally, our job is not to criticize before reviewing. Too many career strategist feel it’s their job to find as many mistakes on a person’s résumé, cover letter, job search activity, etc., before understanding the situation. I’ve seen too many career strategists who are too fast to criticize before hearing his customers’ points of view or strategy. This is a sign of the career strategist trying to show his dominance over the customer. (Nor would I want a customer believing everything I say because of my title.)

Holding our customers accountable is key to their success. One of my colleagues puts his customers on “his plan,”  a simple Excel spreadsheet that tracks their activity and sets goals to complete as the days progress. One of the goals he sets for his customers is reaching out to potential networkers, resulting in possible job opportunities. The only way this works is if his customers follow through with the goals set forth. My colleague is responsible for making sure his customers meet their goals…or it doesn’t work.


Bringing this all together can be a major undertaking. While a career strategist may be empathetic and hold his customers accountable, he may not be strong in the area of knowing what’s in the minds of recruiters and hiring managers. Similarly, a career strategist may be well aware of the various occupations and industries, but be weak in terms of her strategy planning for the customers.

Putting this all together is the trick. There are those who can effectively master all four areas, while others can touch the surface of the four areas. Others may be strongest in two areas and are best utilized for those two areas, which begs to question if managers should identify the strengths and weaknesses of their employees and try to position them appropriately.