Tag Archives: keywords

Keywords are important to have on your résumé

Dumping Ground

But don’t make it a dumping ground for keywords.

I don’t believe a résumé’s greatest attribute is its layout. Don’t get me wrong, how your résumé is structured matters a great deal; but content is by far the most important component.

Included in the content must be keywords and key phrases (KWs & KPs) that are related to the job for which you’re applying. They must be evident throughout your entire résumé.

We’re all aware that large-and mid-sized companies use an applicant tracking system (ATS) which allows them to easily pluck the candidates, who possess the most KWs & KPs, from an unearthly pile of résumés.

Harried HR and internal recruiters type in necessary KWs & KPs, and the résumés that contain a majority of them are the first—if not the only—ones seen. It’s estimated that ATSs eliminated 75% of all résumés submitted for jobs.

While content is important—and having the necessary KWs & KPs is essential—where they’re placed is just as important.

Some assert that merely listing them in a section at the top of your résumé (this is where the Professional Profile lies) is the most effective way to get your résumé to float to the top of the employers’ list.

This is where I draw the line between playing the system at the expense of strategic layout.

The Professional Profile is a section of your résumé that needs to demonstrate your outstanding job-related and transferable skills, not be comprised of as many KWs & KPs you can muster up.

It must be written extremely well, providing compelling reasons why you should be brought in for an interview. Keep in mind the following objectives:

  1. You must prioritize your statements, matching the requirements of the position and other similar positions, not just all the KWs & KPs you capture from a job posting.
  2. The Professional Profile is a brief outline of what’s to follow in the body of your résumé. Anything you assert in this section must be proven henceforth.
  3. Consider using WOW statements or accomplishment statements. You’ll state other accomplishments in the body. This will certainly grab the employer’s attention.
  4. Do not offend the employer with empty claims of greatness by throwing adjectives around. Instead focus on action, e.g., (I) Direct teams of marketing and sales professionals to reach sales projections; exceeded goals by more than 85% in the past two years.
  5. Don’t write a novel. Your Professional Profile should not be longer than five or six lines. This may even be too long.

There is a better place for the key words and phrases. Where the KWs & KPs should be listed is in a Core Competency or Technical Skill sections below the Professional Profile. In this section you can empty the can and list the relevant KWs & KPs you’d like. However, don’t simply dump them there.

Martin Yate, author of the Knock em Dead series, writes in How keywords create a customer-centric résumé, “A Professional Skills section should list all the skills (keywords) required to execute the responsibilities of the job. It should come right after a Target Job Title and a Performance Summary at the top of your resume because the ATS programs that help recruiters search databases reward both the presence of keywords and the placement of keywords – those keywords found near the top of a document are seen to make that doc potentially more relevant to the user.”

The ATS will detect all the keywords and phrases throughout your entire résumé. Many recruiters encourages not only listing the job-related KWs & KPs; they recommend repeating wherever possible.

Density of KWs & KPs will also determine where your résumé lands in the pile. This means employing them in the Experience and Educations sections. Be sure you use the headers “Experience” and “Education,” as that’s what the ATS recognizes.

Another way job seekers try to to game the system is to write their keyword and phrases in white font at the end of your résumé. This trick is as old as the hills, and most ATSs can detect them and reject you.

Let’s not be too obvious about our intent. Simply write a résumé that shows you have all the skills and include KWs & KPs throughout your résumé.

900 ways I got to the top of LinkedIn’s expertise list

Keywords3Over time I’ve enviously watched my LinkedIn connections rise toward the top of LinkedIn in their respective areas of expertise on LinkedIn.

When I’ve entered in Search words like LinkedIn, LinkedIn Strategist, Career Strategist, hoping to find myself, I’m no higher than the second page.

And every so often I check out their profiles to see how they’re using these keywords to get to the top of the list. I wonder if they’re gaming the system.  You know, loading their profiles with the aforementioned words. I’m happy to say I haven’t found one instance of this unethical practice; all my connections have integrity.

But I couldn’t help wonder where I would end up on the list of LinkedIn Strategist (currently I’m 13th on the list*) if I were to dump keywords onto my profile. I’ve seen it done…not by my connections, mind you. I came across one web designer who was so intent on being numero uno on LinkedIn’s ranking that he repeated the words “web design” over and over…like 400 bloody times.

It’s not only a matter of lost pride being on the second page of my fellow LinkedIn Strategists; I also wonder if I’ll go missed by someone who is looking for a person who can help him/her with their LinkedIn strategy and profile, something I’ve been doing for quite awhile now.

I reached out to one of my recruiter connections to see how many LinkedIn pages she goes through before giving up on her search for talent. She said she will read through three or four pages to find the right people to contact. And according to my recruiter friend, the second page–near the top of the second page–is nothing to sneeze at. Nonetheless, I so desperately want to be on at least the first page.

To see what it feels like to be on the first page, I created a company called LinkedIn Strategist, a title called LinkedIn Strategist, and I copied and pasted “LinkedIn Strategist” into the description 900 times. Wouldn’t you know, I shot immediately to the top of the LinkedIn Strategist list, above many of the deserving LinkedIn Strategists. And for a moment I felt pretty damn good. But only for a moment.


* After writing this post–acting on the advice of a friend–I added a job I’ve been doing for awhile. I call it LinkedIn Strategy and give myself the title LinkedIn Strategist. I’ve also written a description of what services I offer–all legit. Well darn tooting if I’m now ranked on the first page, near the top as a LinkedIn Strategists.


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The importance of competencies on your résumé, according to Martin Yate

If you’re wondering why the hundreds of résumés you’ve submitted online to various job boards haven’t resulted in an interview, not even a confirmation–it might have something to do with some very important information missing from your résumés.

The information in question, and what Martin Yate writes about in his latest blog post, Resume Getting Lost In The Resume Databases?, is your core competencies.

Martin Yate, author of the popular Knock em Dead series, describes in layman terms the importance of core competencies, how they act as the keywords that front-line managers use to search their company’s database for the next best hire. Don’t have the proper keywords, you may not end up in the pile of 20 résumés to be read by the front-line manager. Read this article to grasp the importance of keywords and how to present them on your résumés so they land on the top of the pile.

Don’t neglect these components of your LinkedIn profile; the Photo and Title

Jobseekers and professional should know by now how much a powerful LinkedIn profile can impact their job search, as well as how a poor profile can be detrimental to their online networking success.

According to Jobvite, approximately 89% of recruiters/employers use LinkedIn to cull talent on LinkedIn, so it doesn’t take a genius to know that your online footprint can make the difference between being hired quickly and languishing in limbo. Those who don’t get a second look are jobseekers that ignore the importance of every component of their profile.

So what components of your LinkedIn profile should you focus on most to avoid the disapproval of recruiters and employers? This is a trick question for eager jobseekers. All of them! Rule number one: every single piece of your LinkedIn profile is important, from your photo to the Personal Information section. This series will look at the components of your LinkedIn profile that make it a winner, not one that drives visitors away.

Component #1, your photo matters for two reasons. First, it is part of your personal branding. Visitors will recognize you and feel comfortable opening your profile. Every time you post in update, your attractive mug will appear on your first degree contacts’ home page. If you’re worried about age discrimination, let go of your reluctance.

Second, the alternative is displaying a default, ugly light grey box. This is a turn-off, and I personally don’t open profiles without a photo. Because the majority of today’s profiles sport a photo, recruiters are suspicious of profiles that don’t have a photo.

What should your photo convey? Your photo must look professional. You’re not posing for friends at a family picnic, standing with your wife and three-year-old daughter, hiking in the mountains, raising a pint in an Irish pub; nor should it be an animation or caricature. These are signs of immaturity and unprofessionalism.

Most experts agree that your photo should be a tight shot of your face and upper shoulders. Please don’t use a photo that misrepresents you; such as a high school or college photo, while in fact you’re in your forties or fifties. This will only cause you embarrassment and further suspicion.

Component #2, your title needs to describe you effectively in 128 characters or less. Don’t worry, that’s plenty of space for you to tell your story. It can neither be too brief and general nor lengthy and contrived. It must accurately describe the value you’ll provide to an employer by explaining who you are, where you sit in the labor market, and the return on investment you’ll bring to companies looking for outstanding skills and accomplishments.

Poor title: Financial Analyst

Better Title: Financial Analysis | Predictive Modeling | Internal Consulting | Millions Strategy | Millions in Cost Savings | Bottom-Line Results

You’ve also been told that keywords are important to being found by recruiters and employers. Your title, therefore, must be rich with keywords. Carefully scan the job descriptions you run across and note the keywords and key phrases employers use. Your photo and title are the first components of your profile employers will see.

If you are curious as to what a powerful title looks like, type in the Search field financial analyst, business development, certified project management, marketing manager, or any occupation that fits your interests. Chose the ones that you’d like to emulate, and the ones that contain the keywords which match the jobs you’re pursuing. You’ll get a good sense of how you should structure yours by doing this.

We’ve looked at just two components of your profile. One hundred and twenty million people are on LinkedIn; more than one-third are jobseekers. With this kind of competition, you can’t afford to present a poor image in just two components of your profile. Next we’ll look at the summary section of your LinkedIn profile.