Category Archives: Career Networking

A Heart-Warming Story

A blog entry from Martin Yate called Put Joy in Your Life is touching and on the surface seems to have nothing to do with the job search.

But putting aside the fact that Joshua Bell, one of the greatest musicians in the world, is playing merely for fun, let’s stretch our imagination and envision some analogy to the job search.

Maybe a lesson about being unsuccessful because of poor marketing and the inability to sell oneself. Joshua only made a handful of money.

“After 45 minutes of continuous playing: Only 6 people stopped and listened for a short while. About 20 gave money but continued to walk at their normal pace. The man collected a total of $32,” writes Martin.

If we thing long and hard, we could think of some way to relate the story to the job search. The inability to understand one’s audience; as in poorly written or verbal communications.

This could be a lesson on being the most qualified person for the job (the guy’s world famous) but not getting it because he’s playing to the wrong audience. Obvious. 

But I’m sure our analysis of the story would trivialize it and probably make a mess of the message Martin is trying to send.

Read the story on Martin’s blog and you may ask, “Why is it posted on Knock ‘Em Dead’s blog?” On the other hand, it may hit you like a brick and make complete sense…it’s just an awesome story about a man having some fun.

Talking about Ageism: Three Pieces of Advice from Matthew Levy

I was searching around LinkedIn for some questions to answer. It’s been awhile and I miss my old routine of answering tons of questions. I came across a great question from Matthew Levy on ageism, but instead of answering his question, I decided to write this blog article in response to a very important topic—ageism and how to break down the barrier of age discrimination.

Let me start by saying that Matthew’s article was very insightful, albeit lengthy even for a verbose writer as myself. He suggests three methods for the 40+ crowd to use in combating possible age discrimination. The first method he talks about is modifying your appearance to make you appear younger. Second, he urges you to dive into social media; and third, he advises a strategic approach to writing a résumé.

Modifying one’s appearance. Matthew writes that one day he advised a gentleman to shave his beard, which according to Matthew, took five years off the man’s appearance.

I also witnessed a man who had shaven his beard and took years off his appearance. For some men it’s hard letting go of a beard he’s had for a good part of his life; but once the job is secured, the beard can return.

Matthew also suggests modifying other aspects of your appearance: eyeglasses; hair color; make-up; clothing, e.g., suits, blouses, skirts, et cetera.

Embracing social media. Using media like LinkedIn, Twitter, Facebook, and YouTube to network puts you in the company of Y-generation jobseekers.

I lead workshops at an urban career center, where I see many mature workers. These folks attend my LinkedIn workshop and are excited at the prospect of getting online, or if already there, enhancing their online footprint.

“If you stay in the dark by resisting change and new technologies, the Millennials (who are interviewing you, recruiting you and referring you) might typecast you as ‘behind the times’ and ‘set in your ways,’” Matthew writes.

How true and scary.

Don’t show too much work history on your résumé. Matthew advises that jobseekers keep their work history within 20 years due to relativity, which is sound advice. But I say keep it within 15 years, as 20 years already dates you at least 43 years-old. The bottom line is why kill your chances of getting to the interview? Once at the interview you can sell yourself, thus negating your age.

Other smart suggestions Matthew offers are to remove graduation dates from your education, applying more up-to-date fonts, eliminating an objective statement and “references available upon request,” and not limiting your résumé to one page. This may seem like simple advice, but appearance in every aspect counts when making a first impression.

Matthew gives older jobseekers some great commonsense advice, but I think encouraging them to join the social media party is the best advice of the three topics.

Incidentally, Matthew asks for other ideas to help older jobseekers in their job search. My piece of advice would be to enter an interview with a positive attitude. Think as though your 20 years younger than you are because what does age matter anyways?

Be Polite, Send a Thank You to Those who Help You

Sending a thank you letter is a no-brainer after an interview. But sending thank you letters or e-mails, or delivering verbal thank you messages are important when networking. I’ll have to admit that I’m guilty of not sending thank you notes to people who send me gifts. But I am better about sending thank you notes or e-mails to people who help me network.

As I’m gainfully employed and the nature of my job is about helping others find work, I can’t do it successfully without the help of employers who send me hidden job leads or other jobseekers who know of great opportunities.

A great networker I know. One quintessential networking jobseeker I know is someone who has been sending me job leads on a constant basis. So many, in fact, that I have a hard time posting them to our career center’s LinkedIn group. I don’t know if I’ve thanked enough, but he knows who he is.

In turn, I’ve tried to help him network. My efforts to help him have not been as profitable as I’d hoped. Many times I’ve driven home to work wondering how my friend has been doing in terms of the job search. He’s been very good about updating his progress, which according to all the pundits is the wisest thing to do. Keep those with whom you’re networking in the loop. This man has a will-not-die attitude, so I am confident he’ll eventually find a job.

A small act on my part: One day an acquaintance of mine who was laid off from a large defense company was here for an orientation. He updated me on his occupation and described his previous role at the company. A sharp woman who had switched from recruiting in the high-tech industry to the financial industry came to mind immediately, so I invited him into my office and gave her a call and they talked. Within a couple of days they had an interview planned, and within a week he had a job. I sent her a quick e-mail thanking her for her efforts in finding my acquaintance a job.

Why am I grateful for the time she took to interview and fight for my acquaintance? Because she was sincere and completely honest. I’m not stupid to think that she was being philanthropic—after all, it’s her job and she made some good money. All though, in the past she’s been a great friend to the career center by coming to speak about the job search. She wasn’t paid to speak at the career center, nor would she accept lunch from me, so her generous giving of time was much appreciated.

No big deal. Saying thanks, whether it’s in the form of a thank you card, an e-mail, phone call, or talking at a youth event is not hard to do; and the benefits are tremendous. Jobseekers who are frustrated with the job search must make a concerted effort to extend their gratitude to everyone involved in their job search, including the convenience store owner who says, “I was talking to someone who is looking for a MarCom writer. He was telling me the other day….”

Even though a lead might come from the most unlikely source, e.g. perhaps no one in your official network, you still must consider these folks part of the overall equation. What does it matter where you get your help from, as long as you get help? Thank yous all around, I say.

An Account of how One Man Found a Job: What Worked and what Didn’t.

The last time I saw Jim at our career center was in January of this year. We adjourned to my office where we looked over his résumé and LinkedIn profile. He had concerns about switching industries but knew he wanted to do the same work, Continuous Improvement Management.  

I’m ecstatic to say that Jim recently got a job in the industry he was pursuing. He announced his landing to me four months after we last met. When he thanked me for his help and encouragement, I asked him for a small favor—I wanted to know how he got his job. What follows is more than I expected as a response. Jim secured his job the Good Ole’ Fashion way, through hard work and diligent networking. Here’s his story:

Using LinkedIn worked.

Although LinkedIn is a great online networking tool, Jim used it primarily for research. He researched people of interest during his job search, including those he interviewed with and cold called. LinkedIn allowed him to research companies, using the Companies feature, and keep easy track of his targeted companies. He wisely joined a number of LinkedIn groups to identify companies that were hiring, learning about the latest technology, and some issues the companies had.

As well, Jim kept track of people who were viewing his profile, hoping to identify hiring managers at some companies for which he hoped to work. Lastly, he began to understand the importance of branding oneself using LinkedIn and will continue his branding endeavors.

Blasting out résumés didn’t work!

His initial goal was to send out 10 résumés per week, and he came close averaging 6.3. He felt this was a waste of time and did it only to meet unemployment requirements. Using this method to look for work yielded him one phone interview. There were some benefits, though; he learned what requirements employers had and targeted his résumés to each job for which he applied. He also learned to identify the companies that are involved in Lean Six Sigma and are growing rapidly.

Informational meetings worked.

Jim became a big fan of informational meetings, as they were great for learning about needs of the industry and/or specific companies, obtaining leads to companies that may have “hidden opportunities,” and developing a group of folks that he would often go back to for gathering vital information—particularly learning of solutions or strategies used to solve particular types of industry problems (e.g. increase the perception that he could help because he was familiar with industry techniques).

In addition, he used informational meetings to:  

  • Volunteer information that he uncovered about the industry in general.
  • Connect folks to someone who might be able to help them with an issue brought up in conversations. Pay it forward.
  • Provide expertise to solve a problem, mentor someone, or crunch numbers and put them in a user-friendly format.
  • Develop a sharing network for the future.

Researching companies websites worked.

Jim focused on investigating 10 companies per week. He would research two large companies (over 100 employees) per week and eight small ones. In reality, he investigated big ones only if he received a lead or submitted a résumé for a job board opening. He usually knocked off six small companies per week and feels that this will be his primary approach next time.

Making calls, albeit frustrating, worked.

Jim cold-called companies or went to their doors, acting like a reporter and/or sales person sometimes. This was very hard being rejected 80-90% of the time but paid the best dividends when successful. Here’s why:

  • He often got very good leads with other small companies (60+% success vs. 10% with large companies). The owners of these companies had large networks and often could provide contacts and information about numerous companies.
  • He was offered a number of short-term contract jobs which he politely refused.  In three instances, he volunteered his time to help with specific opportunities.  All those for whom he volunteered were willing to give him a reference and one actually knew his new boss. He believes this played a big part in being hired.
  • Four folks asked him to stay in touch, and he’s pretty confident that a fulltime or consulting opportunity will arise in the future.

Volunteering really worked! 

Jim used a not-for-profit Lean Six Sigma training and facilitation organization a lot while at his previous job and did a lot of things to support them, such as hosting tours and training sessions, running a booth at their shows, providing case studies, writing referrals, etc.  He writes that, “MY BIGGEST LESSON: YOU ARE INTERVIEWING EVERY MOMENT OF THE DAY.”

The not-for-profit organization got him twice as many real interviews via their network and their team pushing his name than everything else combined. They also allowed him to take $2,100 worth of six sigma classes while he was out of work and defer payment until he could afford it.

Networking ultimately worked!

Jim volunteered to coach and work one day a week for two different companies that had employees attending the six sigma classes. He worked days, nights, and weekends as necessary to support them while job hunting.

The Lean Six Sigma class instructor knew he was looking for a job and saw how hard he worked to support classmates and the two specific companies. The instructor was working one day per week at [the company for which Jim now works]. During one of his weekly trips, he proposed that the CEO hire a Continuous Improvement Manager full time and that the CEO plan long-term to promote this position to VP of Operations as the business grows.

After selling the CEO on the idea, he gave him Jim’s résumé and stated that Jim was the person that should be hired. Breakfast with CEO, Interviews with core team, and unsolicited calls from small business owners mentioned earlier all led to him obtaining a job.

 Jim is one of the brightest individuals to walk through the career center’s doors. He diligently attended workshops and worked with career advisors. But the thing that stands out for me about Jim is his positive attitude and never-say-die attitude. This type of thinking is perhaps the secret to success in the labyrinth of the job search.

Your LinkedIn Profile; Do it Right

Alison Doyle of About.com recently wrote a wonderful article entitled “Don’t Waste Your Time On LinkedIn.” Let me rephrase: If you’re going to be on LinkedIn, do it right so you’re not wasting your time and the time of others who visit your profile, including employers who are searching for talent.

What I like about her article was that Alison tells it how it should be. I also like the article because she confirms what I’ve been telling my LinkedIn workshop attendees about not engaging in LinkedIn in a half-baked way. It’s better they hear the truth then spend the time starting a profile only to forget about it and take up space on the many servers LinkedIn use s to host over 100 million users.

“If you’re not going to do it right, there is no point wasting your time (and everyone else’s) on LinkedIn,” Alison writes. “LinkedIn is ‘the” site for professional networking.’”

Amen. Furthermore, she explains that when she is invited to connect with people on LinkedIn and goes to their profile to glean information on them, only to find their title or, worse yet, a “Private Profile,” she’s not likely to connect with them.

I sense her frustration and understand the reason for writing her article. She’s absolutely correct. What motivation would I have for connecting with someone who is unidentified? And for you employers, why would you pursue someone who has a profile that gives you very little information in terms of their skills, accomplishments, and related experience? The answer to both is a resounding none.

The bigger dilemma. This leaves the LinkedIn newbies with a dilemma. Should they join LinkedIn and put themselves out there if they’re not going the make the investment needed to succeed in networking on LinkedIn—let alone identify themselves? The truth is a poor LinkedIn profile will do more harm than good. Here’s why:

No photo will send a message to employers and potential networkers that you have something to hide—namely age. Whether we like it or not, LinkedIn wants us to be visible. While , business people have no reason to fear age discrimination, jobseekers might. Jobseekers simply have to bite the bullet and have faith that their age will not hurt their job search.

An undeveloped Snap Shot is the quickest way to turn someone away from your profile. I’m referring to more than the photo; there’s the name and title, as well as potential blog or website URLs, that visitors see when they visit your profile. A developed Snapshot includes a full name with a descriptive title. Don’t be vague and announce yourself as a “Public Relations Professional,” when you’re a “Strategic, bilingual HR leader/business partner who achieves strong results through innovative solutions.”

The Summary section is often neglected by people who simply copy and paste their four-line résumé Summary statement. Folks, we have 2,000 characters with which to work. Let’s use them to craft a creative, descriptive Summary that states our value proposition and showcases our attention-grabbing skills and experience. Have fun and use the first person narrative, or even third person narrative if you’re accomplished.

The History section is also an area where visitors like to learn more about your identity. Simply listing your job title, company name, and dates of employment says, “I’m too lazy to give this any effort.” This laziness will get you nowhere. List three, four, or five major accomplishments at your companies.

The last section I’ll address are recommendations, which do a tremendous job of telling visitors who you are through the eyes of your former supervisors, colleagues, vendors, partners, etc. Ask for and write at least five or six recommendations. This is especially important for jobseekers who need to deliver a quick punch.

Alison Doyle’s article had a little bite to it—I imagine because so many people with poor profiles asked to connect with her. I took a gamble and asked Alison to be in my network. Within half an hour I was accepted and also invited to join her group. Thank You, Alison. I’m glad I passed the test.