Guest writer Susan Joyce.
Well, now I have a name for what I referred to as simply “color” that peppers my LinkedIn profile. Online job search and SEO expert, Susan Joyce, calls it, “Eye Candy.” This makes sense, as color is sweet to the eye. It draws visitors’ attention, makes the profile more attractive, and emphasizes points you want to make.
When I show eye candy on my profile in the form of colorful images of a trophy 🏆, fist 👊, and arrows ➡️; I wonder if the LinkedIn community likes them or are annoyed by them. It’s of no consequence to me because I like them.
I also have black and white eye candy on my profile like stars (★) for my accomplishments in the About section and hollowed out dots (❍) for accomplishments in my Experience section. I decided against color in these sections because…I thought it would be a little too much.
(These black and white eye candy are not as stunning as the colorful eye candy, but they beat the hell out of the hyphens (-) and asterisks (*) and small dots (•) which are transferred when you paste your Word doc to LinkedIn.)
The majority of people on LinkedIn don’t know about eye candy and are content with the basic symbols that replace the laborious formatting in their Word file.
Today I’m presenting an article from Susan Joyce, one of a few people I host on my humble blog, who explains why and where to use eye candy and provides more than 100 examples of eye candy.
PS. Susan provides examples of LinkedIn members who utilize eye candy on their profile. I’m included! 👍
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