Guest post by Brian Ahearn, CPCU, CTM, CMCT

If you’re on LinkedIn then no doubt you’re familiar with the relatively new feature where you can endorse someone for his or her skills and expertise. This feature is akin to Facebook’s “Like” option.

Not too long ago I connected with someone on LinkedIn who I’d previously had no interaction with whatsoever. The person reached out to me because we shared a common interest. Within hours of connecting he endorsed me for the following skills: management, training, marketing, leadership, and business planning. Read more