August 29, 2014 11 Comments
Previously we looked at the differences between the Experience sections of the résumé and LinkedIn profile.
In this final entry of a series about the differences between the résumé and LinkedIn profile, we’ll look at the overall purpose of each document–the most obvious being that your profile is an integral part of your online networking campaign, whereas your résumé is specifically designed to secure a job.
It goes to reason that more people will see your profile than they’ll see your résumé, unless of course you’re blasting your résumé to every employer in the world. Bad mistake.
Years ago I came across a poll on LinkedIn asking which document the participants would give up first, their résumé or profile. The majority said they’d give up their résumé before the profile. I tell my workshop attendees I would do the same.
Maybe this is because I see the profile as more dynamic than the résumé. Maybe this is because the profile provides more room to expound on your strengths and accomplishments.
Previously we looked at some differences between the two, such as the photo and Branding Titles; Skills/Expertise and Core Competency sections; Summary sections; and the Experience sections. Most are dramatically different (you don’t include a photo on your résumé), while the Employment sections show the most similarities. To follow are the glaring differences between the résumé and LinkedIn profile.
You use your profile to network online, but people want to see much of the content you would have on your résumé; although not a rehash of it. Even those in business must sell themselves to prospective business partners by showing their relevant experience and accomplishments. Keywords and phrases are also essential to include on your LinkedIn profile and résumé.
The profile is more dynamic than the résumé for many reasons. Call them bells and whistles, but there are features on the profile that you wouldn’t or couldn’t include on your résumé. Here are lists of features that are exclusive to the profile, that lend well to networking:
Activities allow visitors to see how you’ve been utilizing LinkedIn to network. Have you been sending updates with information about your industry and/or occupation? Maybe you’re attaching an article you found interesting and valuable to your network. Show people that you’re active on LinkedIn by commenting on updates.
Media can be positioned in your Summary or Experience sections. Show your connections PowerPoint presentations, YouTube clips, or, like me, a link to your blogsite. The introduction of Media is at the expense of many applications LinkedIn deemed unnecessary perhaps, some think, for business purposes.
Information-rich Skills/Expertise with Endorsements are a nice touch. You can post up to 50 skills or areas of expertise, and your connections can endorse you for each one. Endorsements is LinkedIn’s way of keeping networking active and paying homage to your connections.
Recommendations have always been a favorite of LinkedIn members and recruiters and employers, as recommendations allow them to see the favorable comments you’ve received, as well as the recommendations you’ve written for others.
Additional Info like Interests and Personal Details are normally missing from your résumé, unless the hobbies and interests pertain to the jobs you’re pursuing. A nice touch some people may not be aware of is Interests hyperlinks that take you to potential connections and groups.
Connections and Companies and Groups you’re following further encourage networking by showing visitors with whom your connected, which companies you’re interested in, and the groups to which you belong. You can chose not to allow people access to your connections, but that seem counterproductive if you’re trying to network effectively. Hopefully people will send you a note saying, “I see you’re interested in Kronos. I know the hiring manager for engineering there.”
This being the last entry in this series ends with, it may seem, a large boost for LinkedIn. I said I would choose the profile over the résumé, but I also stated that each has its own purpose, the former for a targeted job search and the latter for job search and business networking.