December 11, 2013 4 Comments
Now what? You have a personal brand that is great; it clearly shows your future value to employers, so now you have to show it to the world. You’ve heard it over and over that you’re a product to be sold to employers, the buyers.
However, if your brand isn’t consistent, you’re not an established product. Consider how you’ll brand yourself with your résumé and LinkedIn profile.
Your résumé is most likely the first document the employers will see, so your personal brand must have an immediate impact. If not, your chances of getting an interview are very slim. The following components of your résumé will contribute to your personal brand:
- A branding title tells potential employers exactly who you are, as well as what you’re capable of doing. It should consist of approximately 10 words that describe what you do, perhaps the industry/ies in which you work, and some strong skill areas.
- A Performance Profile section that contains no unsubstantiated adaptive (personality) skills. More substance in the form of illustration and less fluff will brand you as someone who does rather than says. No more than three-four lines are necessary if your content is sound and relevant for the jobs you’re pursuing. Wow statements always help brand you.
- Key skills for the positions you’re pursuing. Don’t highlight skills that are irrelevant for a particular position, e.g., strong written communication skills when verbal communication skills are essential.
- Job-specific accomplishments will effectively send a consistent branding message. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes.
- Keywords and phrases common to each position are not only necessary to be located by Applicant Tracking Systems (ATS); they’ll rouse attention from employers in a Core Competency section.
Your consistent message demonstrated through your résumé carries over to your LinkedIn profile. While your profile and résumé are different, they are similar in how you deliver your branding message. Erik Deckers and Kyle Lacy, Branding Yourself Blog, wrote about the power of LinkedIn, 20 LinkedIn Case Studies for Branding Yourself. So take it from them; LinkedIn can be a powerful branding tool.
- Like on your résumé, a branding title will tell potential employers exactly who you are, as well as what you’re capable of doing. Your branding title and photo are what visitors to your profile will see first. Together they must make a great first impression.
- Your profile Summary will be different from your résumé’s Professional Profile; it is written in first- or third-person, but it must brand you as someone who demonstrates direction and potential greatness. You may use content from your commercial in your Summary. To some this is considered the most important section of your profile. You’re allowed 2,000 characters.
- List your outstanding technical and transferable skill in the Skills section. This section on your profile is similar to the Core Competency section on your résumé. The skills you list must show your proficiency, as opposed to your familiarity.
- Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Accomplishments speak louder than simple duty statements and are the most effective way to brand yourself.
- Keywords are just as important to have on your profile as they are on your résumé. Employers will only find you if your profile contains the keywords they enter into Advanced People Search. LinkedIn has a new Skill feature that analyzes your technical and transferable skills, indicating their projections and offering more suggestions, among other cool features.
Some additional components of your LinkedIn profile which will cement your consistent branding are ones not found on your résumé. The most obvious is a highly professional or business casual photo. Another useful area of your profile is Media which allows you to share PowerPoint or Prezi presentations, copies of your résumés, videos, and various other files.
Combining both documents, your brand with be more powerful than if you use a résumé alone. The résumé to respond to job ads and your LinkedIn profile to pull employers to you will be the powerful punch you need in your job search.
- Don’t kill yourself revising your résumé; 5 rules on how to put it to use (thingscareerrelated.com)