I recently changed my Facebook photo from a casual shot of me sitting alone to one of me with my ankle-biting dog sitting on a rock (below). It’s temporary, but I like it. I have my temporary photo set to go back to my original one in a week..
This is a cool feature that Facebook offers, automatically changing your photo back to the original one. It’s also cool that I can share a personal post like this, and…receive likes and comments on it.
There are other neat Facebook features which don’t apply to LinkedIn.
2. You can express your opinions with impunity.
I’m not one to express my political views, even though I’m gainfully employed, nor do I talk about religion. But I know I could on Facebook if I wanted.
Many of my Facebook friends are not shy about their political views, and that’s okay. If I don’t agree with their opinions, I scroll past them.
3. You can share photos of food and other stuff
Then there are wonderful photos of delicious food that one of my friends posts on a regular basis. They make me want to write to her and say, “When should I be over for dinner?”
Many people share photos of their kids–mixed feelings about the younger ones–playing lacrosse or football, attending proms, celebrating birthdays, and other sentimental situations
4. You can play games and other neat features
Occasionally I’ll participate in games or apps that tell you what famous character in history your personality resembles. Or what you will look like in fifty years. Pretty cool.
5. Groups on Facebook are livelier than LinkedIn groups
This is a sad testament to LinkedIn’s declining group participation. One Facebook group I like is Recruiters Online. Another is one that addresses issues in my home city. Be aware that Facebook members tend to speak their mind and don’t hold back on insulting others in the group.
6. You can get more personal with Message
I’ll reach more people through Messages on Facebook than I will on LinkedIn’s Messaging, which curiously copied Facebook’s form of one-on-one communication method.
This is do in fact because I have intimate relationships with more people on Facebook than LinkedIn. Better put, I know people will respond quickly to my messages. I am not assured that my LinkedIn connections will check their accounts as much as Facebook members do.
People who know me would wonder, “Is this the Bob I know? He hates Facebook. He’s crazy about LinkedIn.” This is true; I dig LinkedIn, more so than Facebook. But it’s not true that I hate Facebook.
When LinkedIn is favorable
What I tell my workshop attendees is that Facebook allows me to let my hair down for the aforementioned reasons. I can be personal and not be afraid of getting off the “professional” track. The only people I have to worry about is my oldest daughter and my wife, who literally critique my every post.
In fact, I refuse to allow myself to be professional. The photo you see above is one I have on my LinkedIn profile. It’s not the formal photo we saw on profiles when LinkedIn encouraged us to display one showing us dressed to the 9s. Now, we display photos that reflect our personality.
1. If you want to brand yourself, LinkedIn is the place to do it
Let’s be real, you can’t brand yourself on Facebook as a job seeker or business person as well as you can on LinkedIn. LinkedIn gives you a built-in audience for your branding. Most people on this platform understand its intended purpose.
Your profile is the first opportunity to brand yourself, followed by developing a professional network, and engaging in an appropriate manner. To this point, your posts, shared articles, insightful advice is businesslike, not personal.
2. Content on LinkedIn is more professional, and we like it
Some people on LinkedIn don’t get it; I don’t think they ever will. LinkedIn is for professional networking and curating relevant information. Occasionally the LinkedIn police will tell you, “More suited for Facebook” or “Send it to Facebook” or what I like to say, “I thought I was on LinkedIn, not Facebook.”
3. If you like to blog, LinkedIn has a platform for it
To a point, LinkedIn has a blogging feature that allows you to share your posts. The reach is greater than most blog platforms as long as you market your posts. If you don’t tag a hundred LinkedIn members when you post it, or write to them individually, your articles won’t see the light of day.
4. LinkedIn’s real value is its immense professional network
Even though Facebook is at least twice as large as LinkedIn, its members are more concerned about sharing photos of the food they’re eating, showing off their new grandchildren, bragging about their vacation in France. You get the idea.
Those same people can use LinkedIn as a professional networking platform to generate leads for business and their job search. It’s all business, and LinkedIn’s members understand this…for the most part. The LinkedIn police are real.
5. Recruiters hang out on LinkedIn
Again, due to Facebook immensity, there are probably more recruiters on its platform than LinkedIn. However, the recruiters on LinkedIn are more serious about finding talent. They expect to find qualified talent on LinkedIn.
Job seekers on LinkedIn understand the value this platform offers. They are focused on networking with other job seekers, recruiters, and employees in companies for which they’d like to work.
6. LinkedIn is doing its best to catch up with Facebook
Facebook has more bells and whistles than LinkedIn, and that’s okay. For example, I’m fine with not having Facebook live. I have dabbled with sharing videos on LinkedIn, but this is a little clunky.
LinkedIn is focusing on features that professionals require; those that don’t succeed are eliminated. Two features on the phone app which will probably be abandoned: one that allows you to find people who can be located in your area, another that allows you to dictate your messages. Both of these features aren’t taking hold.
If you’re not on Facebook, join it
I used to bash Facebook in my LinkedIn workshops and blog posts. That’s until I joined Facebook. What I realized is that Facebook is great for us middle-age people (sadly true, younger folks are shunning Facebook).
I hypothesize that people who get too personal on LinkedIn, aren’t on Facebook or haven’t embraced its purpose. If you are one of these people, I ask you to visualize this overstated analogy: being on LinkedIn is akin to attending a professional networking event; whereas being on Facebook is similar to going to a party.