You’ve probably heard the saying, “Employers don’t care about what you’ve done; they care about what you will do.” If you haven’t heard this, rest assured it’s the truth.
By conducting multiple interviews—including phone, one-on-one, group, Skype, you name it—employers are trying to determine how you can save them money, improve quality, increase revenue, improve productivity, and help the company in other ways.
Employers believe that if you’ve achieved multiple accomplishments relative to the position, you will repeat similar accomplishments. On the other hand, if your accomplishments are not relevant, you’re applying for the wrong position.
But it’s not only about the relevant accomplishments you’ve achieved. There are other factors that come into play when convincing employers that you’ll be valuable in the future. So what will you have to do in order to convince employers of your value?
1. Have the proper mindset
The first step in convincing employers that you’ll perform for them in the future is having the proper mindset. People who lack this mindset are like former jocks who talk about his glory days in high school. They are stuck in the past.
More importantly, people who lack this mindset can’t envision what they can do for companies in the future. They can’t see the big picture.
I recently gave a group of job seekers the challenge to tell me what their legacy will be from now until 2027; in other words, what will they have accomplished after 10 years. I asked them to think big picture.
A member in the group said one thing he will do is increase revenue by developing relationships with value added resellers (VARs).
I naturally asked him how he knows this. He told the group that he did it twice in the recent past and there’s no question that he’ll do it in the future. He spoke with confidence, knowing what he accomplished in the past can be repeated in the future.
Another member said she will improve communications for nonprofit organizations. She’ll coordinate events, manage social media, create content for the website. How, some of the group members asked. She’s done it in the past and is confident she’ll do it in the future.
2. Write about your future greatness on your résumé and LinkedIn profile
The language you use in your Performance Profile of your résumé is written in present tense because this is the section that initially states what you will bring to the employer.
Writing, “Consistently increase productivity more than 70% by implementing Agile methodology,” tells employers you’ll do this at their company. Whereas, “Increased productivity more than 70% by implementing Agile methodology,” doesn’t allude to the future.
You must also prioritize your statements by listing your outstanding accomplishments closest to the top of the résumé. The more relevant accomplishments you have on the first page is an indication of the value you’ll bring to the employer.
Notice the word “relevant?” Accomplishments that are relevant and include quantified results are an indication of future greatness.
Your LinkedIn profile Summary should tell a story of the passion you have for your occupation, as well as your value add. Because the profile is more generic and broader in scope than your résumé, you will include more recent accomplishments in the Summary. This is the first section employers will read, so make it pack a punch.
Here’s a hint: the first line or two of your LinkedIn profile Summary should be a value statement, as the Summary of the new profile is truncated. You need to make the reader of your Summary want to read the rest of it.
3. Talk about your future greatness in interviews
Many interviewers are focused on the past; therefore, they don’t ask questions that ask about future success. It is up to you to provide answers that illustrate what you will do in the future. You must demonstrate that you are capable of future greatness.
You’re given the popular question, “Why should we hire you?” You must set the tone by delivering an opening statement that talks to the future.
Right: “I am a sales manager who consistently exceeds sales projections. I know you’re looking for the same performance, and I will deliver the performance you require.
Wrong: “I’ve been in sales for 20 years. My most recent job was as a manager.” The beginning of your answer doesn’t convey the fact that you are a sales manager and that you will exceed sales projections.
Many interviewers believe the best type of question is the behavioral-based, which gives you the opportunity to explain your past experience and how it will be repeated in the future. This is the premise behind this type of question.
What’s important in answering this type of question is assuring that your past behavior will be repeated in the future. Begin with a statement similar to, “Most recently, I performed (the following skill)…..” Then ending your answer with, “I will achieve the same accomplishments for you.”
Answer questions using behavioral-based ones whenever possible. Proof is what interviewers want to hear. Take the following traditional question.
“How do you define leadership?” Your reply is to say, “This is an excellent question. Can I give you an example or two how I’ve recently demonstrated leadership?” End your answer with, “Leadership comes easy to me, and I look forward to leading your finance team going forward.”
Using the what-I’ll-do-for-you-in-the-future approach in the job search can be particularly helpful for older job seekers who may falsely be judged as being past their prime.
From the conversation our job club had it is obvious that older workers can and will repeat what they’ve accomplished in the past, and perhaps more. Another member who said she’ll create transparency in the sales reporting process using CRM was convincing because she’s done it successfully in the past. As well, she spoke with confidence.
Photo: Flickr, Evelyne Erni