Tag Archives: follow through

Default invites from LinkedIn members stink: 6 approaches to sending an invite

 

I estimate that I ignore 90% of invites from LinkedIn members, simply because they don’t include a personalized note. In fact, if I accepted all invites I’d probably have 10,000 connections in my LinkedIn network. This is not to brag; I’m just saying.

li-logoWhy am I so adamant about people taking the time to personalize their invites? Short and simple, default invites stink.

The default invite on LinkedIn is: I’d like to add you to my professional network on LinkedIn*. While it clearly states a hopeful networker’s intent, I need more. Something that tells me why we should connect.

Sending the default invite is akin to going up to someone at a networking event and saying, “Hi. What can you do for me?” It’s insincere and sends the message, “I’m inviting you to be in my network, but I could care less if you join.” Is this the type of message you want to send to a potential networker?

I believe there are three reasons why LinkedIn members don’t personalize their invites.

One, they just don’t get it. Or they haven’t been educated. I can only spread the word to the people who attend my LinkedIn workshops or read my posts. Even then they don’t get it. Some workshop attendees will invite me from their phones while I’m leading the workshop…void of a personalized note.

Two, they’re using their phone to connect with others on LinkedIn. Although there is a way to send a personalized invite from your phone, most people don’t know how to do it. The process is very simple**, so there’s no excuse.

To the people who invite me to their network from their phone, I tell them to wait until they’re at a computer so they can send a personalized note. What’s the hurry? I’m not going away.

lazy

Three, they’re plain lazy. I think this is really the heart of the matter, and I hesitate to say it, especially out loud; but in essence this is what it comes down to. To me, a default invitation is a statement of want without a sign of reciprocation. And this defies the true definition of networking.

I and others, I’m sure, are more likely to accept an invite if a thoughtful note is attached to it. So what should you write if you want someone to join your network?

1. You might have something in common with whom you’re trying to connect. “Hi Susan, I’ve been following your updates and feel that we have a great deal in common. Would you accept an invitation to be in my LinkedIn network?”

2. Maybe you’re the bold type. “Hey, Bob. You and I are in career development. Ain’t that cool? Let’s link up!” I like this confidence.

3. You might want to take the calculated approach. “After reviewing your profile, I’m impressed with its quality and your diverse interests.” A little flattery never hurts.

4. Do you need assistance? I received an invite with the following message: “Please have a look at my profile and tell me what you think. I’ve been on LinkedIn since before it was, well, LinkedIn!” I looked at his profile and was impressed. I gladly accepted his invite.

5. Inviting someone to be part of your LinkedIn network is a perfect way to follow up with that person after a face-to-face meeting. “Sam, it was great meeting with you at the Friends of Kevin networking event. I looked you up on LinkedIn and thought we could stay in touch.”

6. Boost the person’s ego. “Bob, I read one of your posts and thought it was spot on. I’d like to connect with you.” Or “Jason, I saw you speak at the Tsongas Arena and what you said really resonated with me. I’d like to follow up with you.”

These are some suggestions that would entice someone like myself to accept an invite. When I’m sent an invite, I only request a personalized note—it’s not that hard, really. So rather than just hitting the Send Invitation button, take a few seconds to compose something from the heart.


*A very simple solution is eliminating the default message altogether, thereby requiring someone to write a personalized note. LinkedIn suggests, “Include a personal note,” but this doesn’t seem to work for some.

**To send an invite from your phone, go to the profile, click the three vertical dots for androids or horizontal dots for iPhones, choose “Personalize invite,” write one and hit send.

Photo: Flickr, ruijiaoli

Photo: Flickr, Retroeric

 

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5 successful ways to be proactive in your job search

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Some job seekers tell me they turn on their computer every day to log on to Monster, Dice, CareerBuilder, Indeed, and other job boards. They spend many hours a day applying for posted jobs, sending as many as 20 cookie-cutter résumés out a week, anticipating a call from a recruiter or Human Resources.

And they wait.

To these job seekers I point out the futility of a job search like this, explaining that if they want faster results, they have to be more proactive. I tell them this in my Career Networking workshop.

First I talk about the Hidden Job Market (HJM) which is a concept they understand, but I’m not sure they accept. When I tell them connecting with others is the best approach to penetrating the HJM, I can hear them thinking how difficult it will be to get outside their comfort zone, to get away from their computer.

The message I deliver is that they have to be proactive, not reactive. They have to take control of their job search, not let it control them. Here are five ways you can be proactive in your job search:

Approach letters. These documents are sent to companies of interest. Here’s the kicker: no job has been advertised. (Advertised jobs represent only 20%-30% of the labor market.) You’re not reacting to an advertisement; rather you’re sending them unannounced.

Approach Letters are ideal if you prefer writing more than using the phone. Introverts may favor this way of contacting an employer. Whereas, extraverts may prefer simply picking up the phone.

The goal is to get networking meeting or better yet, chance upon a possible opening that hasn’t been advertised. You must describe your job-related skills and experience and show the employer that you’ve done research on the company to boost the employer’s ego.

Good ole’ fashion networking. Normally we think of networking as strictly attending organized meetings where other job seekers go, doing their best not to seem desperate. (I’ll admit that this type of networking is unsettling, although necessary.)

The kind of networking I’m referring to is the kind that involves reaching out to anyone who knows a hiring manager.

Most of the people who contact me after they’ve secured a job tell me that their success was due to knowing someone at the company or organization. You must network wherever you go.

Network at your kid’s or grandchildren’s basketball games, at the salon, while taking workshops, at family gatherings (see Any Time is Time to Network)—basically everywhere.

Volunteering as a way to find work. This method of being proactive works. Granted it is tough to work for free, volunteering offers great benefits. The first of which is it’s a great way to network. Think about it; you’re in a great environment to discover opportunities from the people with whom you’re volunteering.

Let’s say you’re volunteering with an organization that deals with vendors, partners, and customers. They’re all great people to gather advice and information. You are ALWAYS keeping your eyes open for opportunities.

Another benefit of volunteering is enhancing the skills you have, or learning new ones, to be more marketable. If you lack certain software, such as PeopleSoft, seek organizations that use this software or would like to implement it. Who knows; you may prove to be so valuable that you develop a role in their finance department.

Finally, volunteering is a great source of fodder for you résumé. I tell my clients that if their volunteer experience is extensive, they should include it on this document. Just write “Volunteer Experiend” in parenthesis. 

LinkedIn and other social media outlets. I recently received an In-mail from someone who is currently working but is not enjoying her experience. I’ll keep my ears open for the type of position she’s looking for because she asked me to.

LinkedIn members who know the potential of this  professional online networking tool  reach out to other LI members for information and contact leads. Practice proper etiquette when reaching out to your connections. In other words, don’t request an introduction to someone the very first time you communicate with a new connection.

Another one of my job seekers is doing everything possible to conduct a proper proactive job search. He updates me on his job search and sends me job leads for me to post on our career center’s LinkedIn group. I’ve got a good feeling about this guy. He’s being very proactive by using LinkedIn and his vast personal network of professionals.

Follow Up. Allow me to suggest a must-read book called Never Eat Alone by Keith Ferrazzi. I think this guy gets more publicity from me than any author I’ve read. The reason I recommend this book is because none of these three proactive approaches are useful unless you follow up on your efforts.

Never Eat Alone teaches you how to network in every situation and then how to keep your network alive by following up with everyone. I mean everyone. Send an approach letter, then follow up with the people to whom you’ve sent it. Network face-to-face, then follow up. Connect with someone on LinkedIn…you guessed it, then follow up.

Of course you need to follow up after an interview. Many employers complain that candidates don’t send a follow-up note, and some candidates are eliminated because of this. So take the time to write a brief follow-up note. It’s well worth the time.


Being proactive sure beats the hell out of only reacting to jobs that have been advertised and visible to hundreds, if not thousands of other job seekers. It gives you a sense of accomplishment and yields more results than exclusively participating in the visible job market. Being proactive makes you believe that the job search will finally come to a halt, that the job search is in your hands.

Photo: Flickr, EasyBranches