If you’re wondering what a professional networking document is, you’re probably not alone. You may have heard about professional bios, and maybe you have one; but this is a different kind of marketing document for your job search. This, as the name implies, is for networking purposes.
The top part of your professional networking document resembles a résumé and the bottom part explains to those with whom you’re networking what you’re pursuing in terms of position/s, types of companies, and target companies. This is perhaps the most important part of your professional networking document.
Where you use it
The most obvious place to use your professional networking document is in a networking meeting. (You may know it as an “informational interview.”) It’s where you would slide your document across the table to the person who has graciously agreed to meet with you to provide advice and possible leads.
Just as the meeting is nearing the end, you ask if the person wouldn’t mind taking a glance at your professional networking document. Watch as she takes a look at your company target list. You’ll see her study it and hopefully mention that she knows people at some of the companies. This is the start of something good.
If you’re a member of a buddy group, you can provide the other networkers a copy of your professional networking document. A buddy group is a better place to disseminate your document than to a larger, formal networking group, where participants wouldn’t appreciate carrying a sheet of paper around.
You can also send it to your network in an email. By doing this you’ll cover more ground; although, this is not the ideal way of distributing your professional networking document. Your goal is to get in front of people with your document in hand, so you can discuss it with them.
The top part of your document
This part of your professional networking document, as I mentioned above, resembles your résumé. It is not your entire résumé, as the document should not exceed one page. Here’s where you only include the juiciest information from your résumé.
The first three sections of your concise résumé will include your Contact Info, Job Target, Performance Profile, and Core Competencies. Following is an example of the sections for a Sr. Director of New Business Development.
The final two sections will be your Recent Experience and Education. Your experience section should only show accomplishment statements that are quantified or qualified.
Sr. Director New Business Development
Identify new global business development opportunities that garner growth and consistent revenue increases of 18% annually. Direct marketing strategy, creating new brand and product category offerings. Recognize industry trends leading to profitability & added value.
New Business Development | Major Account Management | Marketing | Negotiations | Sales
ABC, Anywhere, USA 2009 – 2019
Sr. Director ~ New Business Development/Marketing/Sales
Directed a $200MM company that produced office management software primarily supporting Energy and Education. Emphasis on overall operations of five departments, continuous improvement, and revenue generation. Major highlights include:
- Initiated the design of 3 brands that dominated the US Northeast region and gained prominence in Western Europe. These brands remain the most popular for ABC.
- Trained inside sales and distributor sales staff in all aspects of selling, sales input and follow-through; leading to 80% increased sales for ABC’s distributors.
- Implemented cross-sales plans between major education companies; consistent annual sales growth of an average of 18%.
Babson College, Waltham, MA
Master’s of Science, Business Administration
University of Massachusetts, Amherst, MA
Bachelor’s of Science, Marketing, Minor in Communications
The bottom part of your document
This is perhaps the most important part of your professional networking document because it gives your networking partners a sense of your goals. Someone who receives your document will have a better sense of how to help you than if your were to simply express your goals through conversation.
The Target Companies section of your professional networking document is most likely the most difficult to devise, yet the most valuable piece of the document. As mentioned above, this will hopefully spark an idea in people who receive your document. Perhaps on the spot during your networking meetings.
New Business Development | Sales/Marketing
TYPE OF ORGANIZATIONS
Entrepreneurial, innovative | mid- to large-sized organization | education or energy | within the USA
Education: American Public Education | Archipelago Learning | Capella Education Company | Bridgepoint Education | Franklin Covey Company | Rosetta Stone
Energy: 1366 Tech | Achates Power | Aemetis | AltaRock Energy | Aquion Energy | BrightSource Energy | Clean Energy Collective
Imagine someone saying, “AltaRock Energy. I know the VP of marketing there. Here name is RoseAnn Johnston. A great woman. Give me a minute to get her contact information. Also Clean Energy Collective. I know the CEO there. We play golf….”
Your professional networking document can greatly enhance your networking efforts if written effectively and used in the proper circumstances. This document is not confined to executive-level job seekers; managers and individual contributors can also benefit from it.
This post originally appeared on Jobscan.co