Have you seen the Skills section on LinkedIn? No. It’s really cool and something you should take advantage of. I’ve listed 25 skills that are associated with my job as a career trainer. And it’s a feature of LinkedIn that I show my workshop attendees as part of their online branding. They are usually taken with the Skills section.
Key words are essential to being found on LinkedIn. They should be included in your branding title, Summary, Specialties section, Experience—essentially everywhere on your profile. This is yet another place on your profile where you can highlight your valuable skills. From Edit Profile, you simply click Add Skill and go crazy.
Here is what you’ll see when you create your list and click on one of the skills. I chose MBTI as an example of one of my skills.
- Related skills, including other self-assessments and skill areas—such as SDS, mock interviews, Strong Interest Inventory—allowing me to click on these additional skills to build my list, thus enhancing my search-ability. More key words.
- Description of the skill. LinkedIn starts off with a short description of the Myers-Briggs Type Indicator, which is linked to a full-blown Wikipedia description.
- People with whom you my like to connect—In my case, people who have MBTI on their profile, e.g., title, summary, work experience, groups, etc. MBTI experts who can provide you with information.
- Groups you might like to join. I’m a member of Myers-Briggs Type Indicator® Assessment and there are three other groups I could join if I were so inclined.
- Relative growth relative to other self-assessment tools. Strong Inventory shows 12%, whereas MBTI shows only 5%. Bummer.
- Related companies—I am shown a list of companies that produce materials for the MBTI.
- MBTI jobs—jobs at those companies.
- Related countries—People who have worked in certain companies—London, for instance.
If you haven’t added your skills to the Skills section, take some time to do it now. Formulating your skills list will give you a better sense of what you’ve accomplished by using your skills. It will also increase your likelihood of being found by employers and potential networkers.