Tag Archives: Tailor resume

5 steps to take when you can’t tailor your résumé to a particular position

ResumeWhen I tell job seekers they should tailor their résumés to every position, their eyes widen. Some protest that this is too much work and one or two even become angry and profusely refuse to put in this hard work.

The reason I tell my customers to make the effort is because they need to speak to the needs of the employer. Further, this will impress the employer with their research of the position and demonstrate how they can solve problems the company is facing.

But let’s be realistic; this is not possible for every résumé you write, particularly if:

  • you’re posting your résumé on a job board where it will be stored in a résumé bank among millions of other résumés;
  • you don’t have a descriptive job ad and/or;
  • there’s no one to network with to find the real deal about the job for which you’re applying.

So what’s the solution?

In his Knock ‘Em Dead series, Knock ‘Em DeadSecrets & Strategies for Success in an Uncertain World, Martin Yate offers his Target Job Deconstruction (TJD) method as the next best thing to a tailor-made résumé. His method makes sense to me, so I teach it in my workshops.

“Your résumé,” he writes, “will obviously be most effective when it starts with a clear focus and understanding of a specific job target. TJD allows you to analyze exactly how employers prioritize their needs for your target job and the words used to express those needs, resulting in a detailed template for the story your résumé needs to tell.”

There are eight steps Martin describes when writing your TJD (they can be found in his book), but I’ll talk about the most immediate steps for creating your résumé template.

1. The first task in creating your résumé template is to collect approximately six job ads for a position you’re seeking. Use websites like Indeed.com. They use spider technology pulling from other job boards and deliver a plethora of positions from which to choose. The locations of the jobs matter not.

2. From there, you’ll note a requirement (skill, deliverable) most common for all six positions. Next, identify a common requirement for five of the six positions, a common requirement for four of the six positions, and so on, until you have a list of the most common requirements in descending order.

This will give you a good understanding of how employers think when they determine who they’d like to hire. It will also give you a foundation to write a résumé template, which you can modify whenever you send your résumé to a particular company.

Let’s look at a Marketing Specialist position in the Boston area. I managed to find six job descriptions by using Indeed.com. Listed below are the six most common requirements for this position.

  1. Common to all six companies is writing copy for web content, as well as creating a social media campaign.
  2. Common to five of the companies is managing relations with appropriate departments.
  3. Common to four of the companies is coordinating projects with outside vendors.
  4. Common to three of the companies is researching competitors’ websites and reporting activity.
  5. Common to two of the companies is coordinating trade shows.
  6. Another notable duty is Photo shoots/animation development, which drew my attention, as I enjoy, but have limited experience in photography.

3. Now write your résumé. Given the above information, your new résumé should first verify in the Professional Profile your qualifications for the most common requirements listed. Your Performance Profile could read as follows based on the general requirements:

Produced compelling content for website and social media distribution ~ Manage communications between engineering, production, and sales ~ Develop and nurture vendor relationships ~ Direct trade shows from planning to completion ~ Acknowledged by CEO for cost reduction.

4. You will next extract all the key words that apply to you and create a Competencies section including those key words, as your résumé might be scanned by large and even midsize companies. Don’t forget the strong transferable skills you possess.

5. Finally, you will prove in your Employment History what you have asserted in your Professional profile. Try to prove your assertions with accomplishment statements that are quantified. For example, the following accomplishment addresses the first statement from the Performance Profile above:

Produced persuasive content which was distributed via the company’s website and major social media platforms. During this time, revenue increased by 56%.

Final Note: I continue to insist that, when at all possible, my customers tailor their résumés to each job they apply, as it demonstrates their knowledge of the position and effectively demonstrates their qualifications to meet the position’s requirements. This is ideal when you have a list of your top 20-30 companies, the companies for which you want to show your love.

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You’ll receive many opinions of your résumé; rely on 10 sure things

Whose advice should you follow when you’re writing your résumés? Knowing the answer to this dilemma may require a crystal ball, for without it you won’t be 100% sure of who will provide the right answers.

10

Do you heed the advice of professional résumé writers, recruiters, HR, or hiring managers? They all offer good advice, but their advice will be different. In fact, you can ask 20 résumé experts their opinions on how you should write your résumés, and you’ll get 20 different answers. So who is correct?

The answer is the person who invites you in for an interview is correct. Résumé reviewers are somewhat subjective when they read résumés, and sometimes there’s no rhyme nor reason.

While one person may like accomplishments listed upfront, another may prefer them listed in your employment section. While one person prefers two-page résumés, another might favor one-pagers. While one person may not be concerned with flowery prose in your professional profile, another may hate it, as I do.

The point being, you’re the one who needs to decide if your résumé is ready to go. Do you want to drive yourself nuts by having a slew of people give you their “expert” advice, revising your résumé twenty times over?

Now, there are certain rules on writing effective résumés that you should heed in no particular order. These are ten sure things that need to be in place to offer you the best chance of success.

  1. Quantified results are a must*. Employers are not interested in a grocery list of duties; they’re drawn to significant accomplishments that are quantified with numbers, dollars, and percentages. Did you simply increase productivity? Or did you increase productivity by 55% percent?
  2. Please no clichés or unsubstantiated adaptive skills. The new rule is to show rather than tell. Yes, you may be innovative; but what makes you innovative? Did you develop a program for inner-city youth that promoted a cooperative environment, reducing violent crime by 50%? If so, state it in your profile as such.
  3. Tailor your résumé to each job, when possible. Employers don’t want a one-fits-all résumé that doesn’t address their needs or follow the job description. It’s insulting. By the way, for all you job board junkies, a résumé using the Target Job Deconstruction method is an adequate alternative to tailoring hundreds of résumés.
  4. Your résumé needs to show relevance. Employers are interested in the past 10 or 15 years of your work history; in some cases less. Anything you did beyond 20 years isn’t relevant; the technology is obsolete. Age discrimination may also be a concern, so don’t show all 25-30 years of your work life.**
  5. Keywords are essential for certain occupations that are technical in nature. They’re the difference between being found by the applicant tracking system (ATS) at the top of the list or not at all. (ATS are said to eliminate 75% of applicants.) Again, job board faithfuls must have their keywords peppered throughout their résumé.
  6. Size matters. Some employers are reading hundreds of résumés for one job, so do them a favor and don’t submit a résumé that doesn’t warrant its length. The general rule is two pages are appropriate providing you have the experience and accomplishments to back it up. More than two pages requires many relevant accomplishments. In some cases a one-page résumé will do the job.
  7. No employer cares what you need. That’s right; employers care about what they need. If you happen to care what they need and can solve their problems and make them look good, they’ll love you. So drop the meaningless objective statement that speaks only about you and not how you can meet the employer’s needs.
  8. Start your résumé with a punch. Below your name and contact information lies your branding headline. Within approximately 90 characters you can capture the employer’s attention with stating what you do and in what capacity. Project Manager doesn’t do it like: Project Manager | Lean Six Sigma | Team Building | Enhanced Product Line.
  9. Make it easy to read. Your résumé should  not only be visually appealing, it should be visually readable. Employers who read hundreds of résumé s will glance at them for as few as 10 seconds before deciding to read them at length. Make your résumé scannable by writing shorter paragraphs, three to four lines at most.
  10. WOW them. Use accomplishments in your Performance Profile. That’s right, grab their attention with quantified accomplishments early on. “Volunteered to assume the duties of website development and design, while also excelling at public relations, resulting in $50,000 savings for the company” will entice the reviewer to continue reading.

At some point you need to go with what works—a résumé that will land you interviews. I don’t care if it’s written on a napkin and delivered in a Starbucks’ cup (it’s been done). If it’s getting you interviews, go with it. If it isn’t getting you interviews, there’s something lacking on your résumé, but carefully chose one or two people who can offer you sound advice. And remember the 10 must have’s on your résumé.

* It is agreed that not every positive result can be quantified with numbers, dollars, or percentages, particularly if you don’t have access to these figures. To simply say you increased…or decreased…can be enough.

** In some cases, executive-level jobseekers, more years of experience may be more helpful. A superintendent of schools with 30 years of experience will probably have more luck than one with only five years of experience.

Photo from Andrea, Flickr

Tailor Your Résumé: It’s Not a Swiss Army Knife

Recently a jobseeker in my Résumé Writing workshop surprised me with an explosion of frustration. It bordered on anger. He certainly was incensed. I was talking about the importance of writing a tailored-made résumé for each job. He said, “You mean we have to write a separate résumé for every job? You can’t be serious.”

This was a moment for pause—pause is good when you want to make a point. “Why yes,” I said to him. “Because here’s the thing. Employer A has different needs than employer B, and employer C, and D, and E, and so on.” Your résumé needs to talk to the needs of each and every employer or it’s really doing you no good.

Whatever you to call it: “Cookie Cutter,” “Résumé in a Box,” “One-Fits-All,” this lack of concerted effort demonstrates to the employer that she’s not special. You fail to highlight the outstanding accomplishments related to the job she’s offering. Sure, you list some outstanding accomplishments, but you’re making her hunt for them, making her work.

Martin Yate says it nicely in his blog . “Have you ever looked at a Swiss army knife? It’s got knife blades, bottle openers, screwdrivers…it does practically everything. But companies aren’t hiring human Swiss army knives. They are hiring human lasers, with exceptional skills focused in a specific area.”

Some jobseekers believe that employers want to see everything they’ve done in their many years of work, when in fact employers are more interesting in knowing that you can meet their specific needs, address their specific problems.

The only way to offer them a human laser rather than a Swiss Army knife is by understanding the nature of the job and the nuances of the company. This will require thinking like the employer, who when writing the job ad has some very important requirements in mind for the next candidate she hires.” This will require you to carefully dissect the ad and decipher the accomplishments.

Make the effort. Yate states that your résumé is your most important financial document. It determines the rest of your life.