It’s also because they haven’t taken time to construct a persuasive elevator pitch, which is one of the most important tools in your job search toolbox. There are three components necessary to answer, “Tell me about yourself.”
1. Keep it relevant. You must be aware of what the employer wants from their employees, which requires from you not only researching the job but also the company.
Let’s say, as a trainer, you’re aware of the employer’s need for satisfying people of cultural differences. You’ll begin your elevator speech by addressing this need.
You’ll begin your elevator pitch with something on the lines of:
Along with my highly rated presentation skills, I’ve had particular success with designing presentations that meet the needs of diverse populations.
Then you’ll follow it with an accomplishment, as accomplishments are memorable.
For example, the company for which I last worked employed Khmer and Spanish-speaking people. I translated our presentations into both languages so that my colleagues could deliver their presentations with ease and effectiveness. This was work I did on my own time, but I realized how important it was to the company. I received accolades from the CEO of the company; and I enjoyed the process very much.
Finally, you’ll close your elevator pitch with some of the strong personality skills for which you’ve been acknowledge. In this case, your innovation, assertiveness, and commitment to the company would be appropriate to mention. But don’t simply list your personality skills. Show them.
My managers have often told me that I’m innovative, which I understand you’re looking for in your next trainer. If I’m hired for this position, I’ll be committed to helping you meet your goals, whatever they may be.
2. Be on your toes. Being prepared is essential to job seekers who need to say the right thing at the right time to a prospective employer. This is where your research on the company comes into play—the more you know about said company, the better you can recite your elevator pitch.
One way to answer, “Why should we hire you?” is by using your elevator pitch. Throughout the interview, you’ve paid careful attention to what the employer has been saying regarding the challenges the company is facing.
They need a manager who can develop excellent rapport with a younger staff, while also enforcing rules that have been broken. Based on your new-found knowledge, you realize you’ll have to answer this question with a variation on your rehearsed pitch. You’ll open instead with:
I am a manager who understands the need to maintain an easy-going, professional approach as well as to discipline my employees when necessary. As this is one of your concerns, I can assure you that I will deliver on my promise, as well as exceed other expectations you have for this position.
Then you’ll follow with an example of what you asserted.
If I may give you a specific example of my claim, on many occasions I had to apply the right amount of discipline in various ways. There was one employee who was always late for work and would often return from break or lunch late, as well.
I realized that she required a gentler touch than the others, so I called her to my office and explained the effect she had on the rest of the team when she wasn’t where she was supposed to be. I then explained to her the consequences her tardiness would have on her. (Slight smile.) I don’t think she had been spoken to in such a straightforward manner by her other managers. I treated her with respect.
From that day forward, she was never late. In fact, she earned a dependability award. There are other examples. Would you like to hear them?
3. The purpose of your elevator speech. When employers listen to your elevator pitch, they should recognize skills and accomplishments that set you apart from the rest of the candidates.
Tell your elevator pitch in a concise manner that illustrates these skills; don’t simply provide a list of skills you think are required for the position. Remember that accomplishments are memorable and show your value added, especially if they’re relevant to your audience, e.g., an employer.
Above All Else, Your Elevator Pitch Must Show Value! The value you bring to the employer. As in the example above in which the candidate understands the needs of the employer to be building rapport with young workers, while also enforcing rules; you must know the employers pain points.
Once you’ve got a full grasp on the employer’s pain points, you’ll know which content to include in your elevator pitch and how to deliver. it.
Whether you use your elevator pitch to answer the directive, “Tell me about yourself,” or the question, “Why should I hire you?” there are enough reasons to develop one that is relevant and shows you can think on your feet.
Now read how to answer other tough questions:
Thanks, Rich. I found it to be a bit long, especially with the examples, so I’m glad you read it all. Hope all is well in Maine and not as cold as it is here.
Very informative and great suggestions
‘TMAY’ – the decades-old, first interview question. Most people stumble with it making their ‘stock value’ immediately drop AT THE BEGINNING OF AN INTERVIEW!? Do not repeat anything that is on your resume and already read! Lastly, every employee from Janitor to CEO can only achieve one, or two things for any company; you either make the company money, save the company money, or both, so get to the point. My “elevator speech:” is only eight words in length and it MUST be delivered as unrehearsed!! Now, ask a focused business question to turn this centuries-old interrogation into a meaningful dialog for BOTH parties! Happy 2017!
Bruce, I agree that it can set the tone for the interview; however, there are more types of accomplishments than making or saving the company money. One can improve processes, enhance accomplishments, improve communications, solve problems, etc. And although they may all lead to increasing revenue or decreasing cost, the employees may not be able to quantify the big two.
Thank you for the kind words, Tahira.
You’re correct, but if those ‘accomplishments’ are portable and valuable to the position you are seeking, they should be on the first page of your resume!
Thank you for this very important info. It is very inspiring.
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Thank you, Chris.