Recently a jobseeker in my Résumé Writing workshop surprised me with an explosion of frustration. It bordered on anger. He certainly was incensed. I was talking about the importance of writing a tailored-made résumé for each job. He said, “You mean we have to write a separate résumé for every job? You can’t be serious.”
This was a moment for pause—pause is good when you want to make a point. “Why yes,” I said to him. “Because here’s the thing. Employer A has different needs than employer B, and employer C, and D, and E, and so on.” Your résumé needs to talk to the needs of each and every employer or it’s really doing you no good.
Whatever you to call it: “Cookie Cutter,” “Résumé in a Box,” “One-Fits-All,” this lack of concerted effort demonstrates to the employer that she’s not special. You fail to highlight the outstanding accomplishments related to the job she’s offering. Sure, you list some outstanding accomplishments, but you’re making her hunt for them, making her work.
Martin Yate says it nicely in his blog . “Have you ever looked at a Swiss army knife? It’s got knife blades, bottle openers, screwdrivers…it does practically everything. But companies aren’t hiring human Swiss army knives. They are hiring human lasers, with exceptional skills focused in a specific area.”
Some jobseekers believe that employers want to see everything they’ve done in their many years of work, when in fact employers are more interesting in knowing that you can meet their specific needs, address their specific problems.
The only way to offer them a human laser rather than a Swiss Army knife is by understanding the nature of the job and the nuances of the company. This will require thinking like the employer, who when writing the job ad has some very important requirements in mind for the next candidate she hires.” This will require you to carefully dissect the ad and decipher the accomplishments.
Make the effort. Yate states that your résumé is your most important financial document. It determines the rest of your life.
My rule has been make the top 1/3 of the resume say what you want the person to know right away. It seems to work. I imagine they are standing in front of me and I have 15 seconds to “Make My Point” And my first comments have to catch their interest. Also, before I start I must know their needs, the companies product line and how I would fit in.