Many of my clients don’t give enough thought to helping hiring authorities find them on LinkedIn. What I mean by this is that they don’t list their contact info on their profile. Essentially, they’re hiding from the very people who could be instrumental in them landing a job.
Perhaps the word “hiding” is too strong. Hiring authorities (recruiters, hiring managers, HR) could use Inmail to contact them through LinkedIn, but that takes additional time. Further, some candidates don’t check their LinkedIn account on a regular basis.
If you’re in the hunt for employment, at the very least list your email address on your profile. Even better would be to include your phone number, as it would speed up the process. List your cell, not your landline. This is because hiring authorities frequently text job candidates.
The bottom line is that hiring authorities don’t have time to look around for your contact information.
Picture this: a recruiter needs to fill a software engineer position and she comes across your profile. You’re a slam dunk, but she can’t find any contact info. No email address. No phone number. Nothing. She’s on to the next candidate.
Reasons why job seekers don’t list their contact info
Here are some reasons my clients have given me for not including their contact information on their profile.
It never occurred to them
I understand LinkedIn is new to you. You’re trying to craft the best profile you can. Every ounce of your energy has gone into writing the content of your profile. But you didn’t considered how important it is to let hiring authorities find you easily. Now you know.
They don’t want spam
One of my clients told me he’s tired of getting emails for insurance sales positions. To this, I told him I felt sorry for the unwanted emails. I followed by telling him it’s better than not getting any emails at all. It only takes the right contact.
Further, I told him that if he doesn’t want emails for sales position, remove any hint of sales he has on his profile. Hiring authorities looking for candidates for insurance sales positions will search for “sales” when doing their search. My client saw it my way.
They don’t know where and how to list your contact info
In my LinkedIn Unleashed workshop, the majority of my attendees don’t know where and how they should list their contact info. This leads me to the next part of this article.
Where to list your contact info on your profile
The answer to where you list your contact info is anywhere you can. There are four obvious places to list your contact info in order of least to most important.
You may be wondering where you could insert your contact info in the Experience section of your profile. One obvious reason for doing this is if you have a side hustle while your looking for work—or even while you’re working—and you want people to contact you.
Serious entrepreneurs will also include their telephone number. If you’re not squeamish about receiving phone calls from strangers at all times of the day, include your phone number. However, I respect people who want to communicate by email alone.
This is my third choice of where to list your contact info, because I prefer to see people sell themselves with keywords or a sharp branding statement. Remember that you only have 120 characters with which to work. However, this will certainly grab the attention of a recruiter.
2. See Contact Info section
You might think this would be the best place to list your contact info, but I’ve found that few people even know about this gem of a place to list their contact and other info. It goes to reason that some hiring authorities don’t know about it, as well.
Below is where your See contact info resides on your profile.
LinkedIn provides fields for your phone number and email address. Smart job seekers will fill in both. It also provides a field for your address. Take this to mean an additional email address, not your home address.
Bellow is my expanded See Contact Info. You should fill out the boxed-out fields.
Note: You can show your email address to 1) Only visible to me, 2) 1st degree connections, 3) 1st and 2nd degree connections, and 4) everyone on LinkedIn (highly suggested). You set this up in Settings and Privacy under Who can see your email address.
This is the the best place to list your contact info. My connection, Sarah Johnston—a former recruiter and now a successful job coach—advises job seekers to include their contact info in the Summary of your profile. She also says job seekers should include their telephone number.
To make the ultimate impact, list your info on the first line of your Summary. Keep in mind that LinkedIn only shows the first three lines of your Summary. When placed there, your contact info won’t go missed.
A former client of mine and now a salesperson, Hilary Jean Collmer, follows this rule of thought with her Summary. She really wants to be found.
To reach me. firstname.lastname@example.org. (O) : 321-751-7656 (C) : 617-877-2608. As a lifelong athlete I have learned to be competitive within myself. This is the reason I have succeeded in my sales career. Like my fitness training I persist and never give up. Relentless and persistent until I land the sale.
To really be found take it two steps further
I’ve written about how you are most likely to be found when you complete three components of your LinkedIn campaign: 1) optimize your profile, 2) create a focused network, and 3) engage with your connections. Please read this article to learn more: 3 ways job seekers can get found on LinkedIn
Photo: Flickr, http://underclassrising.net/