And how it differs from the computer application.
I am not the first person to say that LinkedIn’s computer application is migrating to its mobile application, but I’m convinced that within five or so years the majority of us will be using our mobile app more. At present, the mobile app is used by 50 percent of LinkedIn members.
Earlier I wrote about the five LinkedIn mobile app features you need to learn. This post will address the differences between the computer and mobile app.
The Snapshot area of your mobile app has one significant difference over the computer; your current, or previous, position is not listed. (LinkedIn no longer makes the distinction between current and past employment.) This is an irritant, as visitors to your profile can’t immediately see where you work/ed.
There’s an aesthetic difference between the two, the background photo is smaller on the mobile app. You must take this into consideration when you post your beautiful mountainside photo and are unable to show what is visible on the computer.
The user’s photo on the mobile app is actually in good shape; in some cases better than the computer. I notice more clarity when comparing my photo on the app and the computer.
Some LinkedIn users are able to increase the character count by as much as twice the 120 characters (by using their smart phone). I have yet to experience this, which I would gladly welcome.
My biggest pet peeve with the Summary is that it is located in the Snapshot area of the mobile app and computer. It can go missed if your visitors doesn’t know what it is. Like the computer platform, the Summary area on the mobile app must be expanded in order for your visitors to read all of it.
Unfortunately only approximately 10 words are visible on the mobile app. What this means is that you need to show your value within the limited numbers of words it offers.
Michael Spence (above) shows his value by beginning his Summary with, “I help executives accelerate growth by improving employee experience.” This immediately makes a value statement.
The Summary of your computer displays approximately 39 words. Which isn’t a great improvement over the mobile app, but it allows you to be less stingy with your words.
You are still able to utilize 2,000 characters with the mobile app and desktop. So your kick-ass Summary can be expanded. It will just take some scrolling for visitors to see it in its entirety.
On the mobile app all your positions under Experience must be expanded. This requires a two-click process in order to access all jobs.
If visitors are unaware of this, they may miss your job descriptions; thinking you only listed your title, place of employment, and years of employment.
In contrast, the computer shows you full-blown first to five job descriptions. (Recently LinkedIn made the wise move of expanding more than just the first job description.)
4. The Rest
Education and Volunteer on the mobile app provide the same information, but like Experience you must click multiple times to open the full view of an education and volunteer description. Given the limited size of the mobile app, this is understandable.
Featured Skills & Endorsements on the mobile app is relatively the same as the computer. You have the ability to arrange yours skills however you’d like. Only the top three are visible, as with the computer.
Recommendations reveal only one person, whereas the computer application reveals two. No huge difference here.
Accomplishments was the worst decision LinkedIn made, other than anchoring all the sections on the mobile app and computer. Within Accomplishments are some features that could (and were) be sections in themselves. Such as:
- Honors and Awards
- Test Scores
5. Editing Capabilities
Editing your profile on the mobile app is limited, of course. For example, you can’t move positions you’ve held up or down like you can on the computer. Making major changes to existing text on your profile would be better done on your computer.
Similarly, entering entire sections would best be done first in WORD and then copied to the profile. So, unless you need to correct a typo you spotted on you profile, it would be best to make any edits on your computer.
This post wouldn’t be complete if I didn’t mention some strengths of the mobile app, such as displaying what you’re available for. My example, Michael Spence, shows he can be contacted for advising companies, contracts & freelance projects, and paid consulting. This seems to be missing from the computer application.
For the most part, the mobile app provides the same functionality as the computer, but in a smaller version. It’s mobility makes it easy for visitors to see your profile when away from their computer. Which is what they may prefer doing.
If you want to learn more about LinkedIn, visit this compilation of LinkedIn posts.