9 signs you’re running the LinkedIn marathon


MarathonLately one of my connections told me she needs a break from LinkedIn. Without naming names, I’ll tell you she’s a prominent figure on LinkedIn. I’ve seen her daily on my homepage feed for as long as I can remember.

Because she told me she needs a reprieve, it makes me question my insane commitment to LinkedIn, which I call the LinkedIn marathon.

Said person told me she has other things in her life that need tending to, so she plans to take a…hiatus. At first I couldn’t believe she would want to leave LinkedIn and possibly lose her momentum. I asked this person to reconsider.

On second thought, I can see her reasoning; actually think it makes sense.

How the LinkedIn marathon began for me. I became fully immersed in LinkedIn when I got hooked on one of LinkedIn’s most loved features…you guessed it, Answers. For hours upon hours I would answer questions posed under Job Search, until I eventually held the title of Best Answers. Then poof, without warning LinkedIn took away this feature.

I saw LinkedIn, and still do, as a great way to disseminate and gather information. Shamelessly I started sharing my posts three times a week. And then two times a week. After I write posts and share them on LinkedIn and Twitter, I share them in groups. Many of the information for my posts came from talking to recruiters, hiring managers, and career pundits.

Along came LinkedIn’s Publish a Post feature, and we all know the result of that. Over one million people have written long posts which have been great; average; and, well, terrible. I caught the fever and am still infected. I publish a post once a week on Monday. This feature has been very enjoyable for me.

Running the LinkedIn marathon

If you’re like me and engage in the following LinkedIn activities, you’re running the LinkedIn marathon.

1. My LinkedIn schedule has me on the platform almost every day of the year, including holidays. I’ve missed a couple of days here and there. Surely this amount of activity is enough for people to think, “Is Bob crazy.” Or “Does Bob have a life?” Or simply “Why?” Perhaps all three are accurate questions.

2. Having the LinkedIn app has only increased my activity. I find the LinkedIn app to be kind of clunky, yet it’s the last thing I look at before I go to bed. That’s after I shut down my computer hours earlier after being on…you guessed it, LinkedIn. Another sign I’m running the LinkedIn marathon.

3. I did a rough estimation of the number of updates I write a week by going to Who’s Viewed Your Profile. I was surprised to see that I only average four plus updates a day. The suggested number of updates is one a day, lest you annoy your connections.

One week I wrote 43 updates, or more than six updates a day. What the hell was wrong with me that day?

4. Another sign of running the LinkedIn marathon. One of my infrequently seen friends told me she’s seen me a lot. By that she meant on LinkedIn. I couldn’t tell if that is a good or a bad thing. I felt like asking her if she is even on LinkedIn, as I haven’t seen her in ages. But I didn’t want to come off as a wise ass. (Read Don’t disappear my valued LinkedIn connections.)

5. I’ve noticed that as of late, negativity has been rampant on LinkedIn, and it’s getting to be a bit much. Most of the negativity is about LinkedIn Pulse where featured posts land. It makes them look more like poor losers and little babies. I won’t mention names, though. The mere fact I care about this shows I’m running the LinkedIn marathon.

6. Often I’m asked if I make money from being on LinkedIn. My answer is, “Enough.” I have a day job as a workshop facilitator at an urban career center, as well as a LinkedIn side business. All requests for help are from people who contact me because they’ve seen my profile or posts on LinkedIn.

This is another reason why I need to continue running the marathon; to maintain business. People appreciate consistency.

7. I often wonder if there is such thing as being addicted to LinkedIn. So I Googled “LinkedIn Addiction.” I found some articles on LinkedIn addiction. The first one is from Inc.com and according to this article, I am addicted based on the first three. After that, the author is just talking trash.

Here are the three signs of addiction that apply to me:

1. You check LinkedIn:

  • during every lunch break.
  • more than five times per day. Or per hour.
  • at every red light.
  • while playing with your kids.

2. Checking LinkedIn is the first thing you do when you wake up.

3. And the last thing you do before going to sleep.

All of this fits me to a T. I log more hours on LinkedIn than a truck driver on a cross-country run.

Read the article for a couple of laughs.

8. I teach two LinkedIn workshops and estimate that I’ve taught thousands of them over the years. This doesn’t include workshops I’ve led for outside organizations, so the number is pretty high. I’m saying this justifies why I need to be well versed on LinkedIn.

Who am I kidding? I use LinkedIn mostly for personal reasons.

9. The questions I need to ask myself are do I have the stamina to maintain this insane LinkedIn activity? Will I have to pare back? Will I burn out and totally drop of the face of the earth? These would be a sad things.


So, given all of what I’ve said, I guess the smart thing to do would be to modify my activity on LinkedIn, so I…don’t burn out. Perhaps sharing three updates a day, being on LinkedIn multiple times a day (this includes the phone), and sharing posts in groups is leading me toward burnout, like my friend. Maybe I’ll need to pace myself better. But for now, I’m having too much fun.

Photo: Flickr, mgthompson


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