I believe that colleges should be teaching courses on LinkedIn and make them mandatory…for every student. Although this might seem extreme, the fact remains that increasingly more employers are using LinkedIn to search for talent.
Some sources like Jobvite.com estimate as high as 95% of recruiters search for and contact employers by using LinkedIn.
For two years I’ve been trying to impress upon my college-age daughter that she should take advantage of LinkedIn, especially at her young age when she can get on the bottom floor, but she’s no different than her classmates who haven’t the inclination to join this ever important networking platform.
The fact is that college students should be building their network before they need it. When I asked my daughter when she is going to join LinkedIn, she told me she’s got enough to handle with Facebook and Instagram. But she’ll seriously look into it when she has time, she told me with a smile. She brushed me off.
This will take time, I see, but I won’t give up. She’ll have to realize the advantages her generation has over jobseekers who are scrambling to join or strengthen their LinkedIn strategy. She and her classmates can join the party early, but they’ll have to do the following to be successful:
- Learn about LinkedIn. Learning about LinkedIn will give college students a huge advantage over people already in the workforce. What has taken years for workers of all ages, including myself, college students can get a head start on the process of learning the intricacies of this platform that is not extremely difficult to master, but will require a learning curve. This, to me, is reason enough to require college students to take courses on LinkedIn. .
- Begin constructing their profile. Now if you’re thinking they’re too young; keep in mind they need to produce a résumé for when they enter the labor market. This is just a start, but with guidance they can do it correctly. A former friend of my daughter began constructing his profile after his senior year of high school, and it was pretty good for a graduating high school senior.
- Develop a quality network. This network will consist primarily of colleagues of their parents. My daughter is considering becoming a nurse. I’ve suggested she talk with nurses I know. And while she’s at it connect on LinkedIn with these same nurses, providing they’re on LinkedIn. “Won’t that be creepy,” she’s probably thinking. No, this shows initiative.
- Connect with alumni. College students might be under the false impression that their alumni consist only of the people with whom they’re going to school. Their alumni are those who have gone to her school, those who are currently employed, and most importantly those who want to pay back the school that played a part in shaping their lives. Yes, alumni are complete strangers, but the goal is to turn strangers into networking contacts.
- Start their research earlier. Astute college students will use LinkedIn’s Companies feature to follow target companies. When they graduate, they’ll have more knowledge of these companies than their classmates. Further, they can identify top players in their industry. It is highly likely a college student won’t have a first or second degree connection at a company or organization; so an introduction or bold connection request will be required.
- Join groups in their major/industry. But what will I do in these groups, I hear my daughter thinking. College students should take their time to peruse the five groups or more they join to better understand about their potential colleagues. Consider this a way to gather information from the experts in your field, information you won’t find in your classes. Groups for nursing show 11 in my daughter’s geographic location. There are two specific nursing groups for her school.
You might be thinking making it mandatory for college students to take a course on LinkedIn, regardless of their major. extreme; but consider the advantages of learning about this premier networking application early in their lives. It’s hard to argue against this idea.