Weekly, you ask? Yes, weekly. Better yet, daily. What have you been up to? What articles have you read that were particularly helpful in your job search? Read any good books? Did you have a great interview? Did you get a job? Do you have any leads for people? Is your business thriving?
Update often. The more you update, the more people will see you and keep you in the forefront of their mind. This is an important part of networking, staying fresh in peoples’ mind. Most people have a tendency to remember those who they see often. With frequent updates, you’ll appear on your contacts’ Home Page, hopefully with your sharp photo and key-word-rich title.
When is too much? Please don’t treat LinkedIn as though it’s Twitter. A daily update would be great, but four in an hour can be a bit much. When I see someone’s face too frequently, I Hide them. This is a great feature that allows you to turn off tweets…I mean Updates…without having to delete the offenders completely. Before I learned of the Hide feature, I deleted a few contacts because their presence on my Home Page became annoying. I wish I had known about this feature.
Practice networking etiquette. I like to post an update once a day if I can, but I don’t want the information to be frivolous. If I have nothing of value to share, I’ll skip a day…or two. I also like to see my contacts on my Home Page. I never thought I’d say this, but I look forward to opening my Home Page to see what’s going on in my contacts’ lives. I have to say that the information my contacts share is usually relevant and useful, and I think this is because LinkedIn has provided a platform for professional individuals, both business people and jobseekers.
I miss you. When I haven’t seen someone in weeks, I wonder what’s happening in their professional and daily lives. Please take the time to send an update. I’m feeling old and want to enjoy every day as it comes. No, I’m not being a wise guy. I enjoy seeing people come out of hiding and sharing their news.