12 egregious mistakes you don’t want to make with your LinkedIn profile

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I’ve reviewed many profiles as a workshop facilitator and LinkedIn trainer. Many profiles are well constructed, while others are not indicative of future success.

Is it easy to create a compelling profile that gets noticed in a positive way? Not for all LinkedIn users. It takes hard work  and commitment.

The mistakes I’ve seen on LinkedIn profiles range from a poorly done photo to typos and spelling mistakes. However, when I think about 12 egregious mistakes you don’t want to make, the following ones for jobseekers come to mind.

  1. Posting a poor photo. The advice to not post a poor photo hasn’t reached enough ears, as there are still those who have inappropriate photos. Think about what a photo of you skiing on the slopes of Killington says about your value as an employee? It says you’re a helluva skier but not much about your brand.
  2. Writing, “Unemployed” in the headline. Even, “Looking for next great opportunity” doesn’t say much about your talent and potential to help future employers. This is prime real estate for branding yourself and including some keywords. (As far as I know, not many employers consider seeking unemployment as a key selling point.)
  3. Bragging in your Summary statement that you’re the solution to every problem will get you nowhere, save for an immediate click on the back arrow. Though you may think bragging is acceptable because you’re suppose to “sell” yourself, it comes across as dishonest. Proof, such as quantified results, goes a lot further than words like, “outstanding,” “excellent,” “awesome”….
  4. Being dishonest. Forbes advises against lying and 9 other mistakes. Don’t be dishonest in your Employment section. Employers can smell a liar like a bloodhound can smell a man on the run. Don’t write that you achieved 100% customer satisfaction because it sounds good. A “near perfect” rating is more acceptable and easier to defend at an interview.
  5. Not elaborating on your experience and accomplishments. Some people will write a stunning Summary but only provide the bare minimum in their Experience section. This is a crime. Visitors, especially employers, want to know about your most relevant duties and accomplishments—the more quantified accomplishments the better. A poll was taken on LinkedIn awhile ago (but it’s still relevant) asking which section people thought was most important. Can you guess what the majority chose?
  6. Copying and pasting your résumé to your profile and leaving it at that. I advise those starting out to make this first step, but then you have to modify it to fit its purpose, which is a vehicle for networking. A professional photo and personal Summary that tells your story are a must for networking. A good thought to keep in mind is that your profile  is an extension of your résumé; employers aren’t expecting to see an exact copy of it.
  7. Neglecting LinkedIn’s tools which are meant to enhance your networking. Use the tools LinkedIn gives you, such as the Skills and Endorsements section, Additional Information, Publish a Post, Media capabilities, Certifications, and Awards are just a few of the tools that can give employers and networkers a sense of your accomplishments.
  8. Not letting people in your network know about significant changes. You should update your connections when you’ve made major changes, e.g., a career change, a new photo, etc. Of course your network doesn’t want to know when you added a comma to your Summary.
  9. Love it and leave it. Although your profile is fairly static—you don’t change it often—revisit it from time to time to make sure all the information is current. The other day I sat with a customer who told me he hadn’t touched his profile in over a year—didn’t even know his password.
  10. Failing to ask for and write Recommendations. Even though I think this feature is growing out of favor—due to the increase in the popularity of Endorsements—Recommendations are a great way to increase your branding by describing you as a great worker (receiving them) and as an authority (writing them).
  11. Not customizing your LinkedIn profile’s URL. This advice comes from Joseph Catrino, who wouldn’t appreciate me plagiarizing him, so I give him credit. Yes, often we see business cards, résumés, and other marketing documents with the default URL listed on them. This shows a lack of savvy; whereas the contrary shows awareness of LinkedIn.
  12. Neglecting to include keywords. To be found on LinkedIn, your profile must include the skills and areas of expertise employers are looking for. If you’re not sure which keywords to include, take a sample of six or so job descriptions and identify the common keywords for your occupation. Hint: use http://www.wordle.net to accumulate them into a word cloud.

Your profile is your online presence. Potential employers might judge you based on what you say and show on your profile. If they like what they see, your chances of success will be greater. If they don’t like what they see, it’s on to the next profile. So be sure not to make the six mistakes listed above.

The 12 types of job-search networkers; the good and the bad

Networking blackWhen you work at an urban career center, you come into contact with many different personalities. The customers that stick in your mind are the ones who not only help themselves, but also look out for others. In other words, they help their peers without being asked.

One gentleman who I speak of often in my workshops is a guy named John who worked at Brooks Automation. He was laid off and attended my workshops. He took it upon himself to create a networking group that grew in popularity, and he ran it like a pro. When he landed his next job, I was happy and sad. Happy that he landed a job; sad that the group eventually dissolved.

John exemplified one type of networker, the Giver. He gave his time and energy to help other jobseekers, knowing what goes around comes around. Here are the 12 types of networkers:

  1. The Outgoing (Good) — Never out of energy and always interacting with others around them, this networker is often popular and a magnet to others. People feel his energy; it gives them energy. (Don’t assume this person is an extravert; introverts can be outgoing, as well.) When he leaves the group, people take notice and wish him a good night.
  2. The Shy (Bad) — On the other hand is the shy person who comes across as a snob or aloof. He’d rather stand in a corner watching others interact. This is not his venue; he won’t stay long. (Don’t assume this person is an introvert; extraverts can be shy, as well.) When he leaves no one notices his departure. He’s a ghost.
  3. The Face-to-Face Person (Good) — She loves personal networking because she enjoys being with people. You’ll see her at every event until she’s landed a job, and she’ll return to the group to talk about her Happy Landing. She also networks in the community with whomever she can, realizing that anyone could offer her a lead.
  4. The Online Person (Bad) — Using LinkedIn exclusively is her idea of networking. She sees connecting with others and sending direct messages as the only way to network, but she’s mistaken. One must also make a personal connection to cement a relationship.
  5. The Giver (Good) — Like John, this person understands the true nature of networking. When he helps someone by providing a lead, he will get help from someone else. He creates good karma for himself. He is a maven, someone who knows about every industry and occupation, and he has contacts at many companies.
  6. The Taker (Bad) — He thinks only of himself and never of others. Just taking is a good way to alienate himself from the people with whom he networks. He doesn’t understand why people stop helping him because he’s wrapping up in his own battle. He expects people to have leads for him but doesn’t think of offering other jobseekers leads.
  7. The Listener (Good) — She is one of the favorite people in the room. Always asking questions and listening intently. She remembers previous conversations and brings them up, making people feel special. She is a great conversationalist. Unfortunately people may take advantage of her good nature and talk “at” her all night.
  8. The Talker (Bad) — This person believes that the room is his stage and those around him are receptacles for his words. People have a hard time getting away from him unless they have an escape plan. He is exhausting and gains few followers. In the community he drives people away from his company, unwilling to listen to people who could help him.
  9. The Doer (Good) — He is someone who will attend networking events despite being tired after a long day of work. The extravert and introvert alike will attend networking events, or meet up with a group of networkers, or connect with people in the community. They are active yet tactful in the way they network.
  10. The Non-Doer (Bad) — You’ll see this person at a few networking events and then he’ll drop off the face of the earth. After trying a few events and not getting immediate gratification, he’ll decide networking is not for him and abandon it. It’s a shame, as he may have potential.
  11. The Finisher (Good) — In soccer we call this a player who puts the ball across the goal line. In networking this person follows up with the people he meets at events and in the community. He keeps business cards and calls the people within 24 hours, 48 hours at the most. And he maintains contact with the people who can be of mutual assistance.
  12. The Buzz Kill (Bad) — We know what a buzz kill is. No more needs to be said. In networking he’s the person who doesn’t follow up with potential connections. Relationships die before they begin. Business cards lie in his drawer, piling up like a deck of playing cards.

In contrast to John, I’ve come across networkers who are in it only for themselves. Although it’s natural to want immediate gratification, it’s far more noble and productive to help your brethren, as your efforts will be returned in due time. There are other types of networkers, such as the positive and negative attitudes. As I say in my workshops, we’re more likely to help those who appear positive than those who appear negative. They all agree.

Talk more; 5 reasons why your job search and performance at work require it

This article contrasts one I wrote on talking too much. What’s the balance many, including I, wonder?

We’ve all been in the presence of people who don’t talk much, if at all. It can be frustrating or downright agonizing, particularly if you’re sharing a car ride with them or at a party or working beside them. As uncomfortable it is for you, the consequences for the dead-silence types can be devastating to their job search and occupation.

I’ll be the first to admit that making small talk is not my forté, but I do all right when the moment calls for it. I’m better at asking questions to draw out information from anyone without sounding like a CIA interrogator.

I often wonder about the times I talk too little, why a failure to communicate comes over me. The reason for this, I believe, is lack of confidence and a touch of insecurity. I’m an articulate person. I might commit a misnomer here and there or forget what I was going to say, but for the most part I can communicate my thoughts and ideas.

I wrote about the opposite end of the spectrum, people who talk too much—a documented disability in some cases—and the effect it has on their job search and ability to function at work. I also believe that people who fail to talk at crucial moments hurt their chances in their job search and at work. Below are five areas where people must talk.

Networking—In your job search, networking in social settings, at networking events, and professional meetings; demonstrating your verbal communication skills is essential to success. People need to know what you want to do, what skills you possess, and the accomplishments you have under your belt.

Networking is a daily activity that permeates every aspect of our life. We network for the best mechanics, baby-sitters, great restaurants, and more. Networking to find a job obviously serves a different purpose than finding a trustworthy mechanic, but in all cases you have a goal which can only be accomplished through effective communications.

Telephone Interviews—First rule: don’t assume the telephone interview is only a screening, where you’ll only have to answer questions about your technical skills and salary expectations. They’ve become increasingly similar to face-to-face interviews. My jobseekers have been through multiple phone interviews—behavioral-based included—before a final face-to-face.

When you leave your contact information on voice mail, also include your personal commercial as something that will set you apart. You’re interested in the position and feel you’re the right person for the job because 1) you have the necessary experience, 2) meet all the requirements, 3) have job-related skills, and 4) the big one…you have quantified accomplishments that prove what you can do for the employer. Don’t be surprised if the hiring manager answers the phone; it happens, so be ready to talk.

Interviews—If you don’t talk, they won’t hear you. This is where your confidence must be abundantly clear. If you want to pretend you’re on stage, fine. This is your greatest performance. Preparation is the key. You know that you have to understand the job and company inside and out; but there is one other thing you have to know by heart…your résumé. Knowing your résumé will help you talk about yourself, particularly if you wrote it yourself.

Some of my jobseekers admit that they like an interview where they don’t have to talk. Letting the interviewer do all the talking is fine with them. It’s a good sign, they tell me. Wrong. Letting the interviewer talk non-stop prevents you from getting your key points into the conversation. How will they know you, if you don’t talk?

Meetings—You’ve secured a job. Your willingness to talk is just as important as when you were looking for a job. Employers like those who appear confident and who can engage. Have you ever been to a meeting where a group of people—not necessarily introverts, but more likely—never talk. Afterward they’ll approach a colleague and express their feelings about the topics covered, but not during the meeting. Why, I ask you?

Don’t rely on meeting leaders to ask for your opinion if you’re remaining silent. I’m sure you have great ideas, so why not express them. One person in my MBTI workshop said that all the extraverts talk over everyone. First of all, I don’t see that as a common practice. Second, fight back. That’s it, raise your voice to show you’re not timid; you can talk and have great ideas. The meeting leader will appreciate this.

Promotions, Special Requests—Nancy Ancowitz, Self-Promotion for Introverts, writes, “All too often, introverts get passed over for job offers and promotions while more extroverted colleagues get all the recognition….” I’m not saying that introverts are deficient and require help. But as an introvert, I tend to like writing more than speaking, because I express my ideas clearer on paper.

However, when it is required to use your verbal voice, such as following up on an e-mail about scheduling a special meeting for that company-paid training, you have to be on. You have to be psyched up for the moment; and even if you’re sweating, your stomach aches, you want to jump out of your skin, you still have to use the verbal communication skills that have been latent since you earned the job.

Where’s the balance? Talking too much can be detrimental to your success. We know people who make our minds go numb from their incessant babbling. They make us want to run in the opposite direction. But there are also those who don’t talk, which as you’ve seen can sabotage a job search and performance at work. There is a balance between the overly loquacious and the utterly dead silent. There are extravert types who can listen as well as they talk and introvert types who can talk as well as they listen. You know people like this, so emulate them…for the sake of your career.

5 times when nonstop talking can hurt you in the job search and at work

talking too muchIf that got your attention, good. I don’t know any other way to say it; I hate it when people talk too much. This is a personal issue of mine, a lack of tolerance, perhaps; but incessant talking makes my mind go numb.

Nonstop talking not only drives people like me nuts; it can have a negative effect on your job search and at work. Following are five times when you need to modify your talking.

Networking events: When you’re at a networking event and the person with whom you’re speaking only talks about himself, it goes beyond annoying. It’s downright disrespectful. I recall once talking with a woman at a business networking event; rather she was talking at me non-stop. I eventually wondered if she needed time to breathe. Nope.

Professional meet ups: Another way talking too much can hurt you in the job search is when you’re at a meet up and you don’t allow the facilitator or the attendees to get their points across. This really inhibits the sharing of information and advice, creating a counterproductive environment. You can see the irritation spread around the room like a black cloud. People begin to stir in their chairs, roll their eyes, and sigh. This is a clear sign that it’s time to shut up.

Interviews: Talking too much will definitely hurt you at an interview. One of my workshop attendees told the group that an interviewer told him at the conclusion of the interview that he talked too much. He admitted that he had to work on his problem because it hurt him at other interviews. I felt like giving him a hug for his revelation.

I was the victim of a woman who talked too much when I interviewed her. I think she was nervous. Nonetheless, she lost the position five minutes into the interview when she talked without pausing. She was responding to, “Tell me about yourself.”

In the workplace: People who corner you at work are a major annoyance, particularly when you’re trying to get some work done. Take a cue from someone who’s trying to complete a project at the 11th hour. Notice when their eyes drift to their computer and they repeatedly say, “Ah ha, ah ha…” It’s time to bring your talkative self  somewhere else, like the water cooler.

Company meetings: The talkative types come out of the woodwork at meetings, don’t they? Their need to be heard can extend meetings way beyond their deadline. Managers notice this and resent those who disrupt the agenda, unless they’re the talkative ones. When called on it, the offenders become belligerent; their feelings are hurt. I say, “Too bad.” Uber talkers need to know when their talking is a nuisance and curb their words.

To see if verbal verbosity is a psychological disorder, I Googled, “talking too much disorder” and came across a number of people who have various opinions, as well as those who are struggling with this problem. Some attribute it to attention deficit hyperactivity disorder (ADHD), bi-polar disorder, and even “communication disorder.”

A particular study caught my attention. Communication Addiction Disorder, Joseph B. Walther, Dept. of Communication, Cornell University, Presented at the annual meeting of the American Psychological Association, Boston, August, 1999.

In one paragraph he writes, “While extraversion and sociability are characteristics which, when exhibited appropriately, confer attributions of credibility and may be pro-social, personal experience, history, and literature are replete with anecdotal accounts of people who talk a great deal to negative extents. Terms such as “talk too much,” verbose, long-winded, gossipy, dominating, etc., all speak to the notion that auditors devalue others who verbalize beyond normative levels, and that lay interpretations of such behavior result in negative attributions.”

Sadly, loquaciousness may be unavoidable, as the author states: “Additionally, talkaholics reported that they had been unable to curtail their talkativeness activities. “When asked if they had ever tried to talk less, most indicated they had but many added comments such as ‘Yeah, but I can’t do it.’ ‘I can’t stop talking.’ ‘I am driven to talk.’”

I’m not sure after reading this if I was proud to have discovered it, or suffer from “intolerance disorder” (not a real diagnosis). One thing is for real, talking too much has a negative effect on not only me but others as well. So if you are one who can’t stop talking, the road to the job search and beyond may be a long one.

7 ways to prevent burnout in the job search

burnout2Here’s a story about a man I knew years back. His name was Ted and he was in his sixties, failing in health, and had a frail wife at home. I saw him often when I visited an urban career center in central Massachusetts.

One day I was conducting intakes of participants with disabilities for a computer training program I was coordinating. After my sixth intake I was exhausted, so I walked over to where Ted always sat.

I asked him how things were going in his search. He told me not so good. Curious, I asked him how much time he was spending on the job search. He told me he spent 60-70 hours a week on it. “The job search is a full-time job,” he told me without skipping a beat.

I asked him how things were going in his life. I meant his home life, not his job search. With all seriousness he told me that his wife and he were on the verge of a divorce. “She’s mad at me being out of the house so much,” he said, as his eyes teared up. “But I have to find a job,” he finished.

While it was unclear whether a divorce was eminent because  of the long hours Ted was spending looking for work, it was crystal clear that the outrageous amount of time he was spending was doing more harm than good.

When I tell this story to my workshop attendees, I end by saying, “Don’t be like Ted.” I tell this story when bringing up the topic of commitment to the job search. How many hours should one commit to the search? If the job search is a full-time job, as Ted said, should jobseekers dedicate that much time?

My answer to them is no; spending as much time on the job search as Ted did can lead to burnout. Some ways to prevent burnout are:

  1. Developing a plan. The plan I’m speaking of should ideally be day-to-day, even hour-to-hour, which can be kept on an Excel spreadsheet. If this seems a bit daunting, try to reach at least 60% of your goals. Don’t exceed six hours a day during the week and don’t let up on the weekends, which can be a great opportunity to put a bug in people’s ears about your situation. Without a plan you’ll end up spinning your wheels, going nowhere quick.
  2. Using different methods to look for work. Networking has always proved to be the best way to look for work. Supplement that with LinkedIn. Make follow-up calls. Even knock on companies’ doors if it’s a possibility. Spending six hours a day on the Internet is not a good use of your time. You’ll feel more productive if you employ a variety of methods; just don’t spread yourself thin. Four methods should be fine.
  3. Taking a break. You are most likely going through a roller coaster ride of emotions. You need time to take occasional breaks to regroup. Not too long, mind you; but long enough to regain your energy. Go on walks or to the gym, or if the weather’s nice sit on a bench and take time to reflect about your plan. Decide on a day during the week when you’ll put the job search on hold; maybe go to the beach with your family, or putter around the house.
  4. Volunteering in your area of work. Volunteering is a good idea for a number of reasons. One, you put yourself in a position to network with people who are currently working and may have ideas or contacts who can be of use. Two, it keeps you active; you’re not spending time sitting at home behind your computer. Finally, you can enhance the skills you have or develop new ones. Perhaps you’re an expert at HTML but need to know Java. Find an organization that needs a website developed and has the time for you to get up to speed.
  5. Getting job-search assistance. Your local One-Stop career center, an outplacement agency (if you were granted one by your employer), and alumni association are sources of job-search advice. And they will also keep you preoccupied from your current situation. Many people who come to our career center speak not only of the advice we provide, but also the emotional support we give them.
  6. Joining a networking group. The benefits of joining a networking group, large or small, are obvious; but consider how they can offer support and a reason to get out of your home. I tell my workshop attendees that getting out of the house is essential to emotional health. A meet-up group consisting of four to five people may be more your style. Whichever you prefer, keep in mind that you must offer career advice and support as well.
  7. Seeking professional help if needed. Sometimes the stress of being out of work is too much to handle on your own. You may feel anxious and even depressed. It’s important to realize this, or take advice from family and friends, and seek help from a therapist. You may find talking with a third-party person refreshing, non-judgmental.

I don’t know what happened to Ted, how his job search went and if his marriage lasted. Before I left him that day—the last day I saw him—I told him to “give it a break.” I’m not sure he took my advice; he probably didn’t due to his stubborn nature. He was unrelenting in his desire to find a job. I see hints of Ted in some of the jobseekers who come to our career center. And I worry they’ll turn out like Ted.

7 ways to set yourself apart in the job search

Set apartIn my personal life I drive a van. I’m a van dad; a chauffeur for my kids and their friends. Every night I eat cereal, Great Grains with cranberries, to be exact. Not good for my waistline. Another fact about me is The Big Bang Theory and The Middle are two of my favorite television shows.

On the surface I’m not a very exciting guy. When my friends ask me if I’m staying out of trouble, I tell them I wish I could get into trouble.

On a professional level, though, people I’ve never met approach me and tell me that they’ve heard about me. Oh no. Is there a warrant out for me? No there isn’t, they assure me. They’ve heard about my expertise in the job-search or LinkedIn. Or they’ve seen me on LinkedIn numerous times (but they haven’t hidden me). Some of my customer say my name pops up at the networking groups they attend. It’s all good they tell me.

Although my personal life wouldn’t excite a three year-old child, my professional life is worthy of recognition. While you’re in the job search, it’s important to set yourself apart. After work, you can drive a van. Here are seven tips on how to do it.

1. Create a great first impression: This is a topic of which I’ve written and preach to my customers until I’m blue in the face. How you appear in your job search makes a huge difference. Your appearance includes your facial expression, tone of voice, body language, even how you dress. Especially how you dress!

Despite how you feel internally, portray a person who’s enthusiastic about finding your next job. Set yourself apart by expressing the value you offer employers, not talking about your current situation like a customer of mine who mentions during his introduction that he’s been out of work for a year. Those who can help you want to see and hear confidence, not listen to you bemoan how long you’ve been out of work.

2. Listen to people: Do you set yourself apart from other networkers by being willing to listen without cutting them off? Are you that unique person who asks what you can do for others before asking for advice or leads? This will set you apart in the job search; make people want to listen to you by listening to them.

Also remember that networking is ongoing. You don’t need to attend networking events (although that’s great) to be successful. You must connect with people everyday, everywhere. While it’s important to attend networking events, it’s more important that you take advantage of connecting with people who may provide you with your next opportunity.

3. Carry personal business cards: Those who have  business cards are seen as serious about their job search. You’ll carry your business cards, most obviously, to  networking events, but also to social functions, conferences, family gatherings, basically everywhere. 

Your personal business cards should sufficiently tell people about what you do and how well you do it. Read this article on why business cards are important and what information to include on them. They’re not candy, so don’t hand them out to everyone. One of my close connections has a great tip on how NOT to be a card pusher.

4. Hone up on your telephone skills: Whether it’s a telephone interview or a conversation with a potential contact, are you prepared for the call? You may require talking points, or even a script—though this is not encouraged—to make the conversation go smoothly.

Set yourself apart by being articulate and expressing your views clearly. Always think of how you can show value to a potential employer or contact, and include your relevant accomplishments in your conversation. Be sure to mention a “call-to-action,” e.g., “When can I meet with the hiring manager at the company?” Or, “It would be great to meet for coffee.”

5. Request informational interviews: Are you prepared for the informational interview (I prefer calling them “networking meetings“), so you don’t waste the person’s time? Set yourself apart by bringing to the meeting intelligent questions that create a thought-provoking conversation. Don’t waste the person’s time. After all, she’s granting you time she probably can’t spare. Your goal is to impress her.

Keep in mind that most companies are trying to fill positions through referrals. If your conversation goes well and you come across as someone who can solve the company’s problems, you might be referred to the hiring manager. At the very least, you’ll be given other people with whom you can speak.

6. Write compelling résumés/cover letters: Recruiters and hiring managers are complaining about résumés and cover letters they’ve received that are…well, terrible. They are littered with spelling errors, typos, and grammatical mistakes. Take the time to proofread your marketing literature. Better yet, have other people proofread what you submit to employers.

Don’t simply set  yourself apart by submitting a error-free résumé and cover letter. Write one that is tailored for that job, includes quantified accomplishments, and consistent with your branding, etc. Employers want to know that you understand the requirements of the position and that you can meet those requirements.

Anton7. Make your presence on LinkedIn: Because 96% of recruiters/hiring managers use LinkedIn to cull talent, it’s imperative that you’re on LinkedIn. Your job is to get found (read this article on SEO), but once you’re found you want to impress your potential employer.

My default photo of someone who sets himself apart is on the right and one I share with my workshop attendees. They all agree that he is branding himself as a photographer, doing a great job of setting himself apart.

Bringing it all together: By night I’m a van driving dad, a cereal eater, and watcher of The Big Bang Theory and The Middle; but at work I’m setting myself apart with my expertise in the job search and LinkedIn. I’m happy with my personal and professional lives. Think about how you can set yourself apart from the competition. You may not use the aforementioned methods, but try to include the majority of them.

What are some other ways people can set themselves apart in the job search?

2 areas where extraverts can improve in the job search

writing-resume

With the plethora of job-search advice for introverts (Is) and approximately zero for extraverts (Es), it must make the Es feel…unloved. I’d like to give some love to the Es, because that’s the kind of nice guy I am. In this post I’ll advise the Es on mistakes they can avoid.

There are two components of a jobseeker’s marketing campaign, written and verbal communications, where Es can use some help. We’ll look at the résumé, networking, and the interview.

1. Written communications. For most, the job search begins with submitting a résumé and possibly a cover letter to the employer. The act of writing a résumé can sometimes be problematic for the Es, who prefer speaking over writing.

Is, on the other hand, prefer writing than conversing and, as a rule, excel in this area. The Is are more reflective and take their time to write their marketing materials. They prepare by researching the position and company–almost to a fault.

Es must resist the urge to hastily write a résumé that fails to accomplish: addressing the job requirements in order of priority, highlighting relevant accomplishments, and promoting branding. One excuse I hear from my extraverted customers for faltering in this area is that they’ll nail the interview. At this point I tell them they “ain’t” getting to the interview without a résumé.

Where the Es can shine in this area of the job search is the distribution of their written material. They are natural networkers who understand the importance of getting the résumé into the hands of decision makers and, as such, should resist simply posting their résumé to every job board out there. This is where the Is can take a lesson from their counterpart, the ability to network with ease.

2. Verbal communications. Speaking of networking; the Es are generally more comfortable than introverts when it comes to attending formal networking events. But not all Es are master networkers. The main faux pas of poor networkers is loquaciousness, which is a fancy word for talking too much. While Is are often accused of not talking enough, the Es have to know when to shut the motor—a tall order for some Es.

stop talkingNetworking isn’t about who can say the most in a three-hour time period. Take a lesson from the Is who listen to what others have to say. People appreciate being listened to.

Many of my extraverted customers tell me they talk too much, and some have admitted they botch interviews because they—you got it—talk too much. Some of them say they can’t help it. Es are known to be very confident at interviews, which is a good thing. But they can also be over confident which leads them to ignore the tenets of good interviewing. That’s a bad thing.

At interviews the Es must keep in mind that it’s not a time to control the conversation. The interviewer/s have a certain number of questions they need to ask the candidates, so it’s best to answer them succinctly while also supplying the proper amount of information.

Lou Adler writes in an article this about answers that are too long: “The best answers are 1-2 minutes long….Interviewees who talk too much are considered self-absorbed, boring and imprecise. Worse, after two minutes the interviewer tunes you out and doesn’t hear a thing you’ve said.”

One more area the Es must work on is conducting the proper research before an interview. They are confident verbal communicators and may see no need to research the job, company, and competition; thus going in unprepared. Winging it is not going to win the job; the person with the right answers will.

The Is, on the hand, could take a lesson from the Es’ playbook in terms of confidence during the interview. They need to speak more freely and quicker; rather then reflecting and appearing to reflect too much. This is where the Is preparation comes in handy.

There has to be a middle ground, referred to by folks like Daniel Pink as ambiverts, when it comes to reaching the right amount of talking and listening at networking events and interviews. Accordingly, the Es who “score” slight in clarity on the continuum (11-13) are more likely to be better listeners, as well as comfortable with small talk. This is likely true for introverts who also score in the slight range.

When it comes to written and verbal communications in the job search, Es have to be cognizant of taking their time constructing their résumés and knowing when it’s time to listen as opposed to talking too much. Without understanding the importance of effective written and verbal communications, the job search for the Es can be a long haul.