September 21, 2014 1 Comment
For a long time I’ve considered it my mission to recruit people to join LinkedIn, like a college recruiter goes after blue chip basketball players. But after having a discussion a few nights ago with someone in my workshop, it finally dawned on me that my persuasive style of exciting people to join LinkedIn might be too strong for some people.
After the workshop, where I spoke about LinkedIn like it’s the solution to finding a job or building business, a very nice woman approached me and said she just wasn’t ready. She cited many reasons for this, including not understanding a word I said (not my fault, she said), not sure if she can master the mechanics of LinkedIn, being more of an oral communicator, etc.
As she spoke nearly in tears, I remembered some of the statements I made, “To build your business or increase your chances of getting a job, you must be on LinkedIn. If you are the one responsible for establishing and nurturing the company’s LinkedIn account, you must recruit others in your company and encourage them to have the best profiles possible.”
Oh my gosh, I thought, as this woman was pouring out her soul to me, I created despair in this poor woman. It occurred to me that a few people like her are not ready to be on LinkedIn, never will be. Because I am active–to a fault–on LinkedIn, doesn’t mean everyone must be active or even a member.
I thought further, if someone told me I had to join Facebook, I’d tell them to take a hike. No time, no interest. So, what makes it right for me to tell people they must be on LinkedIn? What makes it right to cause anxiety in this poor woman and perhaps others who are merely trying to make their way in business or a very competitive labor market?
It would never be right. I can’t tell people they must be on LinkedIn. In fact, in a moment of honesty, I have told my customers in other workshops that, “LinkedIn isn’t for everyone. If you’re not ready for LinkedIn, you will only be frustrated.” Perhaps I need to be more consistent in repeating this to every group I lead.
For those of you reading this post, keep in mind that nothing holds truer than having a poor profile and scant presence on LinkedIn will hurt you in business and the job search. With this in mind, I felt justified in telling this woman that she should join LinkedIn when she’s ready. That she’ll be fine if she continues to network face-to-face. She thanked me profusely, as if I released her from prison, and went on her way.
For those of you who are thinking, Bob, how can you betray us LinkedIn die-hards? I say, “Easy, LinkedIn isn’t right for everyone.”