Start writing your family holiday networking newsletter

ThanksgivingLike me, you may receive holiday newsletters from friends and relatives who you see infrequently. You may look forward to receiving these yearly letters or dread them because they carry on for pages about personal information best saved for a therapist.

For jobseekers these newsletters can serve as a great way to network if written properly. You’re sending these holiday networking newsletters to people who care about your welfare and would like to help in any way they could.

Maybe your uncle Jake once worked at Raytheon and still has connections there, past or present; or your former roommate from college is doing well for himself in marketing in NYC. Your brother is active on LinkedIn and probably has connections living in your area. He’ll sing your praises for sure. The list of possibilities are great.

What to include in your personal holiday newsletter. Keep in mind that you’re not contacting employers or fellow job seeking networkers who understand the lingo and nuances of networking for work. (These networking letters speak a different language and are targeted to a specific audience.)

You’re reaching out to friends and relatives who know little to nothing about your situation or experience and goals, and who probably haven’t heard from you in awhile. Thus, the content should be light and unobtrusive.

The opening. First wish your recipients a happy holiday. You’ll start light and stay light during the entire letter. This is, after all, the holidays. “Hello loved ones. It’s been a busy year for the Jones, and we have a lot to tell you,” you might begin. “First let me start be telling you that we have a new puppy; I think that sums up ‘busy’.”

The middle. News about the family is always appreciated. “I’m proud to say that Tommy Jr. graduated from college and is interning at Dunn and Brad Street. Claire is enjoying her senior year in high school and much to the chagrin of Ellen and me (did I say that?) is dating a wonderful boy who dotes on her. She’ll be heading off to USC and he’ll be going to Boston College (Joy). Little Jason is entering high school with intentions of wrestling and playing soccer.”

Continue writing about what’s happening on the family front, but don’t brag too much. How many times have we read holiday newsletters that sound like a commercial for the all American family? Keep it real. However, don’t write negative content.

The conclusion. Be upbeat and positive as you tell your recipients about your current situation. You want your friends and relatives to think about how they may help; you don’t want to drive them away with demands or sound needy or despondent. “I think you may recall that I’m in transition from my position as director of marketing at my former software company. I’m in high spirits seeing my family and friends and relatives doing so well. This is a tough economy, and I know of many people out of work. Please keep me and others affected by the layoffs in your thoughts.”

Sign off with your telephone number and LinkedIn URL, if it feels appropriate. Also ask your recipients to write back with news about what’s going on in their lives. Good networking is not only about you, it’s also about those with whom you communicate no matter who the audience is. Show your interest as well.

Some important things to note: don’t ask if anyone knows of a job. You don’t want to put undue pressure on your friends and relatives who are not consumed with the labor market. The best delivery method for your letter will be a typed or hand-written letter delivered by snail mail, as it has a more personal touch and is more likely not to be forgotten.

2 facts about how introverts communicate and network

introvertnetworking

Career advisors, when advising certain jobseekers, have you ever noticed that small talk–breadth of knowledge–is not their forte? Rather they’d prefer to talk about more substantive topics–depth of knowledge–and appreciate the time to formulate their thoughts before talking. What you get from them is rich, deep discussion that’s very purposeful.

Have you also noticed they don’t seem excited when you encourage them to network? It’s not their thing, entering a room full of strangers with whom they have nothing in common. It drains their energy even thinking about it. They may tell you they’d rather walk over burning coals than attend an organized networking event.

If they exhibit these behaviors, it’s likely they’re introverts (read this post from the Huffington Post) and may not realize this, unless they’ve taken the Myers-Briggs Type Indicator. I didn’t know my preference for introversion until I took the MBTI when I was 45-years-old. And when I got my results I was shocked because I considered myself to be outgoing.


Communicating

As you’re meeting with your jobseekers, be mindful of how they communicate with you. Introverts are innate listeners who are not as comfortable with small talk as their counterpart, the extraverts, who are quick to start the conversation and would like you to listen. Your conversation with introverts will be deep and thought provoking, but you’ll most likely have to jump-start it.

The best approach to take with an introvert is to start the discussion by stating some observations and then following up with questions. Now stand back and wait for your introverted jobseeker to deliver some insightful statements. Try not to interrupt.

For example, “After looking at your résumé/LinkedIn profile, I am impressed with the detail in which you describe your past jobs. You list a great number of duties. But what I’d like to see are some more accomplishments. What do you think?”

This question gives them the open door to express their thoughts. “I see your point, and I think I could explain how I was close to 100% accurate in my accounting responsibilities. In fact, I was often acknowledged for this and won ‘Employee of the Month’ many times.” You give your jobseeker the opportunity to express her thoughts, and then you do what any good counselor does, sit back and listen.

Joyce Shelleman, Ph.D, offers this sage advice: “Offer [introverts] the opportunity to follow-up with you the next day with any additional questions or thoughts. It usually takes time for an introvert to think of all the things that they want to communicate if they haven’t been able to anticipate your question in advance.”

Networking

It’s no secret that structured networking makes many people uncomfortable, especially introverts. One quote I share with my workshop attendees is from Liz Lynch, Smart Networking: “At the first networking event I ever attended by myself, I lasted five minutes—including the four minutes it took me to check my coat.” This quote clearly illustrates how networking for the first time can be like trying to speak another language.

Now imagine how an introvert feels presented with the prospect of entering a roomful of strangers, expected to make small talk, and (most difficult) promoting himself. He will feel tired just thinking about having to talk to people he doesn’t know, particularly after a day full of looking for work. He may also experience bouts of reluctance prior to a morning networking event.

But here’s the thing; networking is a vital tool in the job search and it’s your job to encourage your introverted jobseeker to attend networking events. Suggest 5 points of attack:

  1. Tell him to have a goal of how many people he’ll talk to at the event. If three is what he decides, that’s fine. Introverts prefer to talk to fewer people and engage in deep, thoughtful conversations.
  2. Suggest that he takes a friend or two. There’s more comfort in having someone by his side to talk with if things are not going as planned. Advise him, however, not to spend all his time at the event with his networking buddy.
  3. Provide encouragement by reminding him that he should focus on asking open-ended questions and listening carefully to what others say. People like to be listened to, and introverts are great listeners.
  4. Enforce upon him that he doesn’t have to be fake; rather he should be natural when speaking with other networkers. He doesn’t have to launch into his 30-second commercial as soon as he meets each person, which will serve to push people away.
  5. Lastly, he doesn’t have to be the last one to leave; although, he might be the one to close the joint if he’s having a grand time. This is in the realm of possibility.

As a career advisor, be cognizant of how introverts communicate. Give them space to express their thoughts and remember that the meetings you have are not about you; they’re about helping your jobseeker express their thoughts so you can better help them. Networking can be unpleasant unless the introvert has realistic expectations, so remind him that he’s in control of the situation.

Book Cover

10 ways that test your courage in the job search

courageAlthough I understand my workshop attendee’s reluctance to speak in front of their peers, I also think when given the opportunity, they should take it. They should, for example, deliver their personal commercial/elevator pitch without warning. “Tell me about yourself” is a directive they will most likely get at an interview.

They should also not pass on answering interview questions I spring on them. Can they take the fifth during an interview? Hell no.”Tell me about a time when you solved a problem at work,” I’ll ask. “I’d rather not,” they say. Okay, see how well that goes over at an interview.

Some of you might disagree with my insistence that they deliver their unrehearsed commercial or answering an interview question when they least expect it. You might think it’s putting them on the spot, making them feel uncomfortable, testing their courage. Darn tooting it’s testing their courage. Despite what anyone says, the job search requires courage in certain areas.

1. Being put on the spot in front of other jobseekers by having to deliver your personal commercial or answer difficult interview questions on the spot, are some ways that test your courage. There are nine other difficult ways your courage will be tested in the job search:

2. Telling people you’re out of work. I know to most people this seems like a no-brainer; how can people help you if they don’t know you’re out of work? People tell me they’re embarrassed because they lost their job, even if the company was suffering and had to release employees. I encourage them to let as many people as possible know they’re looking for a job, even if it means they’ll be embarrassed. It takes courage to do this, but it’s counterproductive to try to go it alone.

3. Attending organized networking events. You’ve read that “no one likes networking events.” This may be true for you, for others, for most; but networking events offer the opportunity to engage in conversation with other jobseekers who are at these events to seek leads, as well as provide leads and advice to you. For many attending organized networking events takes courage.

4. Having others read your résumé or cover letter. Although you think you’ve written a great cover letter, you may be surprised by what others think about it. Like the time my wife told me she thought cover letter was “verbose.” I’m not sure she used that word, but I got the picture that someone reading it would think it intimidating or laborious. Asking her to read my cover letter took courage and prompted me to edit it.

5. Participate in a mock interview. This may be the closest you’ll get to an actual interview. Mock interviews are a valuable teaching tool and any organization that offers them is providing a great service. But they don’t have to be conducted by a professional job coach/advisor; a friend of yours can conduct them. Having a camera to record your answers and body language is a big plus. The pressure of a mock interview shows in my customers’ answers, voice, and body language. I give them credit for their courage.

6. Reaching out to your LinkedIn connections. Introverts may understand this act of courage more than their counterpart. Your connections are not bona fide connections until you reach out to them in a personal way, as in a phone call or meeting them for coffee. Some of the connections I’ve reached out to have proven to be great networking partners, while others had little in common with me. Oh well. Doing this takes courage.

7. Approaching former supervisors for LinkedIn recommendations. My workshop attendees often ask me if they should reach out to their former supervisors for a recommendation. My answer is a resounding “Yes.” This may take courage for some, but having recommendations on your LinkedIn profile is a must. What your supervisor feels about your performance weighs heavier than how you describe yourself. What’s the worst your supervisor could say? Yep, “No.”

8. Getting off the Internet. Not completely, but use it seldom and in different ways. Instead of defaulting to your comfort zone like Monster.com and other job boards, use LinkedIn to find relevant connections through its Companies feature, and visit your target companies’ websites to conduct research on the labor market. Contact those companies with an approach letter to ask for informational meetings. This takes courage but will yield better results than using the job boards alone.

9. Speaking of informational meetings. Informational meetings have been the reason for many of my jobseekers’ success in landing jobs. But they don’t come easy, as many people are busy, so it takes courage to ask for them. Once you’ve secured an informational meeting, remember you’re the one asking questions about a position and the company, so make the questions intelligent ones. You’re not there asking for a job; you’re there to gather information and get advice.

10. Going to the interview. You’ve prepared for the interview by doing your research and practicing the tough interview questions, both traditional and behavioral. You’re prepared, but still you don’t know what to expect. How will the interviewers react to you? Will they ask you questions you’re not prepared for, ones you didn’t predict? Job interviews will require the most courage you can muster…even you veteran interviewees.

Reader, what I’ve described as courage may seem like logical  and comfortable job search activities. You may thrive on networking, feel comfortable showing others your résumé, and, above all else, attending interviews. To you I say “touché. Many others may understand exactly what I’m talking about. To them I say embrace the challenges presented to you in the job search. Show courage. Show courage. Show courage.

6 reasons why you still need to network after finding a job by using LinkedIn

linkedinCongratulations, you landed a job. You used LinkedIn to get introduced to the hiring manager at one of your target companies. Although no job had been advertised, she called you in for a preliminary discussion.  This was after perusing your LinkedIn profile.

At the meeting she indicated that they needed to fill a marketing position that would require your level of social media experience. She said she’d be in touch. When the company decided to fill the position, you were called for a “formal” interview.

You answered every question they asked to their satisfaction and even demonstrated your understanding of key issues the company had, and how you would solve them. The VP and hiring manager offered you the position on the spot.

LinkedIn played a large role in getting the job. Now you can take a breather from networking on LinkedIn, right? Wrong. Now you need to maintain and even ramp up your activity for six very good reasons.

  1. Don’t abandon your connections. Some of them were instrumental to your job-search success (especially the woman who alerted you to the unadvertised position). Keep your ears to the pavements for those who were also looking while you were. Reciprocate by introducing them to the people who can help them get to the decision makers.
  2. Build on your expertise and strengthen your brand. Continue to  contribute to your groups and join other groups to share your knowledge with industry leaders. You’ve become well-known in LinkedIn circles; you’re respected for your knowledge and are in prime position to further brand yourself as a social media expert.
  3. LinkedIn was part of your routine. You were on LinkedIn on a daily basis, connecting with new people, using the Companies feature to locate and get introduced to decision makers (remember the one who granted you the conversation?) Of course you attended personal networking events, but LinkedIn added to your overall networking in a big way.
  4. LinkedIn became a community. You met some great people who welcomed you to their network, exchanged messages with you, and encouraged you during your job search. Why would you give this up? LinkedIn is a community consisting of professionals with the same goal in mind, sharing information and social capital. You built some outstanding relationships.
  5. Your new company understands the importance of LinkedIn. The VP of marketing wants everyone in your group to be on LinkedIn to connect with potential business partners and customers. He also wants to enhance the image of the company. A company with employees who have great profiles is a company that means business. He’s looking to you to share what you know about using LinkedIn–you’re his expert.
  6. Continue to build your network for a rainy day. You were looking on LinkedIn for a job almost every day for the last three months, attending networking events, and connecting with people on a daily basis. Your online and personal networks are strong and served you well. Now, more than ever, you want to continue to build your networks for future job search activity. How does that saying go? The best time to network is when you’re working.

When you began your profile, struggled with making it strong, increased your activity, and really began to see its benefits; you never thought it would get you this far. You never thought you’d buy into it and be an evangelist of LinkedIn, spreading the word of its great attributes. Even thought you landed, you still need to network on LinkedIn.

Newsflash: LinkedIn isn’t right for everyone

anxiousFor a long time I’ve considered it my mission to recruit people to join LinkedIn, like a college recruiter goes after blue chip basketball players. But after having a discussion a few nights ago with someone in my workshop, it finally dawned on me that my persuasive style of exciting people to join LinkedIn might be too strong for some people.

After the workshop, where I spoke about LinkedIn like it’s the solution to finding a job or building business, a very nice woman approached me and said she just wasn’t ready. She cited many reasons for this, including not understanding a word I said (not my fault, she said), not sure if she can master the mechanics of LinkedIn, being more of an oral communicator, etc.

As she spoke nearly in tears, I remembered some of the statements I made, “To build your business or increase your chances of getting a job, you must be on LinkedIn. If you are the one responsible for establishing and nurturing the company’s LinkedIn account, you must recruit others in your company and encourage them to have the best profiles possible.”

Oh my gosh, I thought, as this woman was pouring out her soul to me, I created despair in this poor woman. It occurred to me that a few people like her are not ready to be on LinkedIn, never will be. Because I am active–to a fault–on LinkedIn, doesn’t mean everyone must be active or even a member.

I thought further, if someone told me I had to join Facebook, I’d tell them to take a hike. No time, no interest. So, what makes it right for me to tell people they must be on LinkedIn? What makes it right to cause anxiety in this poor woman and perhaps others who are merely trying to make their way in business or a very competitive labor market?

It would never be right. I can’t tell people they must be on LinkedIn. In fact, in a moment of honesty, I have told my customers in other workshops that, “LinkedIn isn’t for everyone. If you’re not ready for LinkedIn, you will only be frustrated.” Perhaps I need to be more consistent in repeating this to every group I lead.

For those of you reading this post, keep in mind that nothing holds truer than having a poor profile and scant presence on LinkedIn will hurt you in business and the job search. With this in mind, I felt justified in telling this woman that she should join LinkedIn when she’s ready. That she’ll be fine if she continues to network face-to-face. She thanked me profusely, as if I released her from prison, and went on her way.

For those of you who are thinking, Bob, how can you betray us LinkedIn die-hards? I say, “Easy, LinkedIn isn’t right for everyone.”

10 first impressions for job-search success

Game of thronesWhen I watched the first episode of Game of Thrones, I was not impressed. I’d heard it was a great show, but the gratuitous violence did more to turn me off than draw me into the most important episode of the series. I haven’t returned to the show since.

I know you’re thinking this is a post about first impressions jobseekers make at interviews, but it’s not. It’s about how important it is to make great first impressions in every aspect of your job search, not just how you shake the interviewer/s hands, maintain eye contact, etc.

Making a positive first impression can come into play before the interview phase, perhaps when you least expect it. I’m imaging a scenario where you’re at your local Starbucks, scoping out a comfortable chair to sit in for a couple of hours, and see the only one available among eight.

As you approach coveted chair, a woman dressed in a tee-shirt, yoga pants, and Asics also has her eyes on the prize. You have two choices; you can beat her to it, or you can offer her the chair, knowing there are plenty of stools at the table along the window, albeit uncomfortable ones. You take the high road and offer her the chair and retreat to one of the stools.

A week later you’re at an interview for a job that’s perfect for you. As you’re making the rounds shaking hands with the interviewers, you notice the woman to whom you offered the chair when you were at Starbucks; and she notices you as the kind woman who gave up that chair.

She’s the VP of marketing and a key decision maker in the hiring process. A couple of traits she desires in the next hire is integrity and selflessness. The interview is off to a great start because you made a great first impression by relinquishing that chair. Little did you know that that act of kindness would pay off in a big way, an act of kindness that had nothing to do with the interview process.

You may be thinking to yourself, “But that’s my nature.” Or maybe you’re thinking, “I can’t let my job search dictate how I act every minute of the day.” The point is when you’re in the job search, you’re constantly on. Let’s look at other ways you make a first impression before the interview begins.

  1. The way you dress. When you leave the house during the warm seasons, are you wearing your Red Sox Tee-shirt, baggie shorts, and sneakers without socks? You might want to ditch the Tee-shirt…and everything else. Work casual dress shows you’re serious about your job search. Trust me on this: I know which one of my customers’ job-search stint will be short based on how they dress.
  2. Body language. I tell jobseekers that people–not just employers–can read your body language like a neon sign and will make judgments. People can tell if you’re tense and therefore unapproachable. Alternatively, people sense you’re open and welcome them if you have an open stance and pleasant smile.
  3. Possitive attitude. I see plenty of people who are understandably angry, and they’re not afraid to show it. There are other people who are angry because of their unemployment but don’t display their attitude. Think whether you’re more likely to help others who show a negative attitude or those who come across as friendly. I would never insist that you must feel positive; I’m just saying fake it till you make it.
  4. Effective communications. At a networking event or during a phone conversation, are you demonstrating proper communication skills? Are you listening or just doing all the talking? If you’re doing the latter, it could be a turnoff for those with whom you’re speaking…a possible employer or valuable networking contact. I’m highly sensitive to people who do most of the talking.
  5. Activity. One of the best ways to present a great first impression is by being active in your job search. I’m not talking about being overbearing or obnoxious–I’m talking about due diligence, including sending appropriate e-mails, making telephone calls, attending networking events, calling on recruiters, engaging in daily networking, and whatever you’re capable of doing in a professional manner.
  6. Personal business cards. Nothing says professional and serious about the job search than personal business cards. They’re perfect to bring to networking events, job fairs, informational meetings, or just when you’re out and about. My close LinkedIn connection and branding master explains how business cards brand you.
  7. Your online presence. While it’s a well-known fact that employers are using social media to hire talent–approximately 96% use LinkedIn–it’s also known that they are using social media to “dig up dirt.” So make sure your online presence is clean, that there are no photos of you sloppy drunk in Cancun, that you haven’t used Twitter to blast your previous boss. (If you type “Bob McIntosh” on Twitter, you’ll find my tweets, and I guarantee they are professional in nature.)
  8. Chillax. In the job search you’re so focused on getting your next job that you may come across as too focused and determined. Give yourself a break every once in a while. People can sense those who are desperate.
  9. Follow up. This can’t be stressed enough. When you say you’ll call or email someone or meet that person for coffee, make sure you follow through with your commitment. And be sure you’re on time by the minute. Being late leaves a negative first impression.
  10. Pay it forward. In the above scenario you demonstrate selflessness by offering the other person the chair. It so happened the recipient of the chair was someone on the interview team. Your act of paying it forward worked out nicely, as she appreciated your act of kindness.

The story of you meeting the VP of marketing at Starbucks and offering her the coveted seat ends well; she casts a heavy vote to hire you for the job of your dreams. You still don’t know what you did to earn her vote, but does it really matter as long as you consider being the say you are. The power of first impressions.

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6 ways college students can take advantage of being LinkedIn

student computerA recent articles in Forbes, Why Freshmen College Students Need to Major in LinkedIn, may seem a bit extreme. As the title suggests, colleges should be teaching students how to network using LinkedIn.

Although this might be extreme, it makes sense. I’ve been trying to impress upon my college-age daughter that she should take advantage of LinkedIn, especially at her young age.

She’s no different than her closest buddies, a group of college students with great character, who haven’t the inclination to join this ever important networking platform. Which is a shame because they are in prime shape to start their networking on LinkedIn.

The fact is that college students should be building their network before they need it. When I asked my daughter when she is going to join LinkedIn, she told me she’s got enough to handle with Facebook and Instagram. But she’ll seriously look into it when she returns to school, she told me with a smile. She brushed me off.

This will take time, I see, but I won’t give up. She’ll have to realize the advantages her generation has over jobseekers who are scrambling to join or strengthen their LinkedIn strategy. She and her classmates can join the party early, but they’ll have to do the following to be successful:

  1. Learn about LinkedIn. Learning about LinkedIn will give college students a huge advantage over people already in the workforce. What has taken years for workers of all ages, including myself, college students can get a head start on the process of learning the intricacies of this platform that is not extremely difficult to master, but will require a learning curve. This, to me, is reason enough to create a degree in LinkedIn.
  2. Begin constructing their profile. Now if you’re thinking they’re too young; keep in mind they need to produce a résumé for when they enter the labor market. This is just a start, but with guidance they can do it correctly. A former friend of my daughter began constructing his profile after his senior year of high school, and it was pretty good for a graduating high school senior.
  3. Develop a quality network. This network will consist primarily of colleagues of their parents. My daughter is considering becoming a nurse. I’ve suggested she talk with nurses I know. And while she’s at it connect on LinkedIn with these same nurses, providing they’re on LinkedIn. “Won’t that be creepy,” she’s probably thinking. No, this shows initiative.
  4. Connect with alumni. College students might be under the false impression that their alumni consist only of the people with whom they’re going to school. Their alumni are those who have gone to her school, those who are currently employed, and most importantly those who want to pay back the school that played a part in shaping their lives. Yes, alumni are complete strangers, but the goal is to turn strangers into networking contacts.
  5. Start their research earlier. Astute college students will use LinkedIn’s Companies feature to follow target companies. When they graduate, they’ll have more knowledge of these companies than their classmates. Further, they can identify top players in their industry. It is highly likely a college student won’t have a first or second degree connection at a company or organization; so an introduction or bold connection request will be required.
  6. Join groups in their major/industry. But what will I do in these groups, I hear my daughter thinking. College students should take their time to peruse the five groups or more they join to better understand about their potential colleagues. Consider this a way to gather information from the experts in your field, information you won’t find in your classes. Groups for nursing show 11 in my daughter’s geographic location. There are two specific nursing groups for her school.

As I think about the article that got the wheels in my head turning, I realize I’m relying on the fine institution to which she attends will stress the importance of getting on LinkedIn. Maybe not create an actual major called “LinkedIn 101,” but a week-long lesson on LinkedIn. What would this crash course on LinkedIn consist of? One thing for sure is that something needs to be done.