10 Lame excuses for neglecting LinkedIn

No excusesAre you on LinkedIn? That’s my favorite question of the day. Some of my customers say no, and we leave it at that. But others turn their nose up at the greatest online networking application out there and give me excuses as to why they’re not on LinkedIn.

Of the many excuses I’ve heard for not being on LinkedIn, here are three of my favorites.

  • A self-assured jobseeker told me that he doesn’t need to be on LinkedIn, that he’s found jobs before without social networking. That was before LinkedIn existed.
  • One person told me she was going to get her job back in a few weeks, so why waste her time with LinkedIn. Nothing for certain, especially a verbal promise that you’ll have a job.
  • Another jobseeker once told me he wouldn’t lose his current job. He looked so smug as he said this that I wanted to tell him I wouldn’t bet on it.

Here’s the thing: life happens. The guy who told me he’d always have a job is now serving coffee. Well technically that is a job, but I’m sure not the job he imagined. I remember vividly the day I asked him if he was on LinkedIn, to which he answered, “I’ll never be without a job.”


These are people who’ve made a conscious decision to avoid LinkedIn, and I suppose I have respect their choice. So I wonder what’s worse, not being on LinkedIn or being on LinkedIn and putting in very little effort? These are but a few excuses I’ve heard from people for not conducting a strong LinkedIn strategy.

My LinkedIn profile is great. One day I received a phone call from a gentleman who wanted to skip my LinkedIn Profile and Using LinkedIn workshops so he could attend the third and last one. While he was explaining over the phone his expertise in LinkedIn, I was looking at his profile which was sparse and only showed 94 connections.

I don’t want to connect with people I don’t know. Here’s the thing, networking–whether it’s in person or online–is about meeting people and developing relationships. Not everyone will turn out to be a valued connection, but if you don’t extend yourself, you’ll never know the potential networking offers.

I don’t have the time to use LinkedIn. I hear this often in my LinkedIn workshops. This is a huge excuse. I only ask them to spend 20 minutes, four days a week on LinkedIn. Just because I am on LinkedIn approximately 30 minutes a day, seven days a week, 365 days a year doesn’t mean my workshop attendees have to do the same. That would be crazy.

I posted my résumé on LinkedIn, so I’m done. Whoever told you this has his or her head in the sand. Start your profile by copying and pasting the contents of your résumé to your profile. But that’s just a start–from there you’ll turn it into a networking document. Your résumé is a document you send out when applying for a job, while your profile is a place people come to learn about you as a person and professional. Keep in mind that your résumé and profile can’t display contradictory information.

I don’t want to brag. Related to the previous excuse, what you’re really saying is you don’t want to promote your value to employers and potential business partners. You’re not bragging if you state facts and provide proof of your accomplishments and you stay away from superlatives, like “excellent,” “expert,” “outstanding”…you get the idea. Too many people have given me this excuse for not promoting themselves both on their résumé and LinkedIn profile.

I don’t know how to post a status update. I get this. You’re not sure how you can provide your connections with relevant information. You’ve just been laid off and lack the confidence to write words of wisdom. Don’t sweat it. Let others educate your connections. Read blog posts from your connections or from Pulse and share those. But please make sure you read them before hitting “Share.” Read how to share valuable content.

I don’t want to endorse anyone; it’s a disingenuous. The argument against endorsing others and being endorsed is that people endorse others without witnessing them demonstrating their skills, whereas recommendations are from the heart. This is valid. However, endorsements are here to stay whether we like it or not. But there is a solution: if you want to endorse someone, contact them and ask them which skills they feel are their strongest. Read my hints on endorsing others.

The fact of the matter is that people will find jobs without LinkedIn or not using it to its fullest potential, but by employing this platform you will only enhance your chances of landing a job. There are some instances where a person is just not ready, nor ever will, to use LinkedIn. With these folks I tell them not to get stressed out. You have to be committed to using it.

6 reasons why you still need to network after finding a job by using LinkedIn

linkedinCongratulations, you landed a job. You used LinkedIn to get introduced to the hiring manager at one of your target companies. Although no job had been advertised, she called you in for a preliminary discussion.  This was after perusing your LinkedIn profile.

At the meeting she indicated that they needed to fill a marketing position that would require your level of social media experience. She said she’d be in touch. When the company decided to fill the position, you were called for a “formal” interview.

You answered every question they asked to their satisfaction and even demonstrated your understanding of key issues the company had, and how you would solve them. The VP and hiring manager offered you the position on the spot.

LinkedIn played a large role in getting the job. Now you can take a breather from networking on LinkedIn, right? Wrong. Now you need to maintain and even ramp up your activity for six very good reasons.

  1. Don’t abandon your connections. Some of them were instrumental to your job-search success (especially the woman who alerted you to the unadvertised position). Keep your ears to the pavements for those who were also looking while you were. Reciprocate by introducing them to the people who can help them get to the decision makers.
  2. Build on your expertise and strengthen your brand. Continue to  contribute to your groups and join other groups to share your knowledge with industry leaders. You’ve become well-known in LinkedIn circles; you’re respected for your knowledge and are in prime position to further brand yourself as a social media expert.
  3. LinkedIn was part of your routine. You were on LinkedIn on a daily basis, connecting with new people, using the Companies feature to locate and get introduced to decision makers (remember the one who granted you the conversation?) Of course you attended personal networking events, but LinkedIn added to your overall networking in a big way.
  4. LinkedIn became a community. You met some great people who welcomed you to their network, exchanged messages with you, and encouraged you during your job search. Why would you give this up? LinkedIn is a community consisting of professionals with the same goal in mind, sharing information and social capital. You built some outstanding relationships.
  5. Your new company understands the importance of LinkedIn. The VP of marketing wants everyone in your group to be on LinkedIn to connect with potential business partners and customers. He also wants to enhance the image of the company. A company with employees who have great profiles is a company that means business. He’s looking to you to share what you know about using LinkedIn–you’re his expert.
  6. Continue to build your network for a rainy day. You were looking on LinkedIn for a job almost every day for the last three months, attending networking events, and connecting with people on a daily basis. Your online and personal networks are strong and served you well. Now, more than ever, you want to continue to build your networks for future job search activity. How does that saying go? The best time to network is when you’re working.

When you began your profile, struggled with making it strong, increased your activity, and really began to see its benefits; you never thought it would get you this far. You never thought you’d buy into it and be an evangelist of LinkedIn, spreading the word of its great attributes. Even thought you landed, you still need to network on LinkedIn.

How to make your mark on LinkedIn by providing great content

shareSo you’re looking for great content to share with your LinkedIn connections and Twitter followers because sharing content is what good networkers do, right? Sharing content that is pertinent to your community educates them, inspires them, makes them think. True. However, some people misunderstand the purpose of sharing articles on LinkedIn or other platforms. They think the more they share, regardless of content, the better. Not true.

A Forbes article, Become A Leader On LinkedIn: 4 Steps To A More Active Profile, shared by one of my LinkedIn connections inspired me to write this post. Hank Boyer is one of those people who shares information worth reading. The Forbes article is one of the many articles he’s distributed to his LinkedIn connections and the groups he’s in.

The article advises first to publish your own content on LinkedIn. Which seems like a no-brainer if you want to be known as the authority in your industry, a leader on LinkedIn. But let’s face it; not everyone has the time, writes well enough, nor has the inclination to write on a regular basis. Some people, one of my customers attests, simply like to read what others write. My feelings on this are explained in this post.

If you’re not a writer, share the writing of others.

Share an updateIf you’re going to share the content of others, you must be an active reader. Read and understand what the author is saying, then share it on LinkedIn and Twitter–if you’re on Twitter–and write a word or two about said article in the “Share an Update” box. I feel comfortable sharing a post only if I’ve read it and have an intelligent comment to add.

In my LinkedIn workshop when I’m teaching the participants how to post an update, I show them how to share an article with their connections. I make it clear that they must write at least a brief comment, but to do this they have to read the entire article. In order to demonstrate this I have read the article prior to the workshop begins so I can write something intelligent about it during my demonstration.

The Forbes article also suggest becoming a groupie. Find someone who shares content you find extremely valuable and then follow that person. There are a number of my connections who share valuable content of interest to me and my connections. Some share content of other writers in the groups we’re in, while others share content to the public on LinkedIn.

These are my connections who I trust enough that whatever they post on LinkedIn, I’ll open an article and read it in its entirety. That’s how much I trust these folks. I’ve already pointed out Hank Boyer, but others who come to mind are Sabrina Woods, Hanna Morgan, Rich Grant, Greg Johnson, Pat Weber. The list goes on. These people are prolific readers and they also write great stuff.

Make sure what you share will add value. I say this with seriousness. Nothing can hurt your leadership status than posting articles that are poorly written, off target, in some why insulting to your readers, or are used as a platform for venting. Some LinkedIn members read the titles of articles and simply hit “Share.” I understand people want to appear as leaders, but this is irresponsible. They can’t possibly know if the article is valuable if they haven’t read it.

Reciprocate. I’ll add this advice, as it’s important to develop relationships with fellow writers. Reciprocate by sharing articles of writers who have shared your articles, but only if they’re worthy of reciprocation. When you share an article that is poorly written just for the sake of reciprocity, you are soiling your reputation as a leader on LinkedIn.

When my workshop attendees ask me what they update status they can share, my first response is sharing an article. I’m sure to tell them that whatever they share will be a reflection on them as a professional. This is an important message for them, as well as all professionals on LinkedIn.

 

Newsflash: LinkedIn isn’t right for everyone

anxiousFor a long time I’ve considered it my mission to recruit people to join LinkedIn, like a college recruiter goes after blue chip basketball players. But after having a discussion a few nights ago with someone in my workshop, it finally dawned on me that my persuasive style of exciting people to join LinkedIn might be too strong for some people.

After the workshop, where I spoke about LinkedIn like it’s the solution to finding a job or building business, a very nice woman approached me and said she just wasn’t ready. She cited many reasons for this, including not understanding a word I said (not my fault, she said), not sure if she can master the mechanics of LinkedIn, being more of an oral communicator, etc.

As she spoke nearly in tears, I remembered some of the statements I made, “To build your business or increase your chances of getting a job, you must be on LinkedIn. If you are the one responsible for establishing and nurturing the company’s LinkedIn account, you must recruit others in your company and encourage them to have the best profiles possible.”

Oh my gosh, I thought, as this woman was pouring out her soul to me, I created despair in this poor woman. It occurred to me that a few people like her are not ready to be on LinkedIn, never will be. Because I am active–to a fault–on LinkedIn, doesn’t mean everyone must be active or even a member.

I thought further, if someone told me I had to join Facebook, I’d tell them to take a hike. No time, no interest. So, what makes it right for me to tell people they must be on LinkedIn? What makes it right to cause anxiety in this poor woman and perhaps others who are merely trying to make their way in business or a very competitive labor market?

It would never be right. I can’t tell people they must be on LinkedIn. In fact, in a moment of honesty, I have told my customers in other workshops that, “LinkedIn isn’t for everyone. If you’re not ready for LinkedIn, you will only be frustrated.” Perhaps I need to be more consistent in repeating this to every group I lead.

For those of you reading this post, keep in mind that nothing holds truer than having a poor profile and scant presence on LinkedIn will hurt you in business and the job search. With this in mind, I felt justified in telling this woman that she should join LinkedIn when she’s ready. That she’ll be fine if she continues to network face-to-face. She thanked me profusely, as if I released her from prison, and went on her way.

For those of you who are thinking, Bob, how can you betray us LinkedIn die-hards? I say, “Easy, LinkedIn isn’t right for everyone.”

One example of how a photo effectively brands a person

AntonOne of my LinkedIn connections, Anton Brookes, sports a photo on his profile that prompts me to say to my LinkedIn workshop attendees, “Now this is a kick ass photo.” They give pause and nod in approval. Previously I told my folks that there are acceptable photos for a LinkedIn profile and there are others that are not.

Acceptable photos, I’d tell them, are ones that are highly professional or business casual; after all, LinkedIn is “the world’s largest professional network.” Unacceptable photos are everything else.

Anton’s photo is neither highly professional or business casual, but it proves as an excellent example of how the photo can catapult your personal branding.

I’m not the photo Czar–never claimed to be–but I feel strongly about how one should display his/her image on their LinkedIn profile. And I certainly believe that a profile without a photo is like a car without wheels.

Your photo serves to make you memorable and can reveal a lot about your personality. Further, it has been quoted that people trust photos and are seven times more likely to open a profile that has a photo. I agree with this statement, as I rarely open profiles that lack a photo.

The photo in question says a lot about this photographer whose branding headline reads: Owner | Fashion/Lifestyle and Street Photographer at Mock Turtle Moon. It describes what he does, while his photo supports more of the street photographer side of his business.

Homless woman

Anton’s photo speaks volumes about his expertise as a street photographer. It tells us that he’s for real and living his job, comfortable in his setting. It’s gritty and by no means pretty. It transports us to the streets of New York City. But most important, we get the sense that this photographer is knowledgeable of his trade.

A suit and tie or a button-down shirt wouldn’t have the same effect; it wouldn’t brand him nearly as well as the one he sports on his profile. Not by a mile.

I’ve told Anton that his photo helps me point out to my LinkedIn workshop attendees the importance of having a photo that brands a person, and for selfish reasons I hope he doesn’t change it. But if he decides he needs to portray himself as some one else, I’m sure he’d know how to do that.


If you’d like to see a short documentary on Anton Brookes filmed by Aljazeera America, click this link.

6 ways college students can take advantage of being LinkedIn

student computerA recent articles in Forbes, Why Freshmen College Students Need to Major in LinkedIn, may seem a bit extreme. As the title suggests, colleges should be teaching students how to network using LinkedIn.

Although this might be extreme, it makes sense. I’ve been trying to impress upon my college-age daughter that she should take advantage of LinkedIn, especially at her young age.

She’s no different than her closest buddies, a group of college students with great character, who haven’t the inclination to join this ever important networking platform. Which is a shame because they are in prime shape to start their networking on LinkedIn.

The fact is that college students should be building their network before they need it. When I asked my daughter when she is going to join LinkedIn, she told me she’s got enough to handle with Facebook and Instagram. But she’ll seriously look into it when she returns to school, she told me with a smile. She brushed me off.

This will take time, I see, but I won’t give up. She’ll have to realize the advantages her generation has over jobseekers who are scrambling to join or strengthen their LinkedIn strategy. She and her classmates can join the party early, but they’ll have to do the following to be successful:

  1. Learn about LinkedIn. Learning about LinkedIn will give college students a huge advantage over people already in the workforce. What has taken years for workers of all ages, including myself, college students can get a head start on the process of learning the intricacies of this platform that is not extremely difficult to master, but will require a learning curve. This, to me, is reason enough to create a degree in LinkedIn.
  2. Begin constructing their profile. Now if you’re thinking they’re too young; keep in mind they need to produce a résumé for when they enter the labor market. This is just a start, but with guidance they can do it correctly. A former friend of my daughter began constructing his profile after his senior year of high school, and it was pretty good for a graduating high school senior.
  3. Develop a quality network. This network will consist primarily of colleagues of their parents. My daughter is considering becoming a nurse. I’ve suggested she talk with nurses I know. And while she’s at it connect on LinkedIn with these same nurses, providing they’re on LinkedIn. “Won’t that be creepy,” she’s probably thinking. No, this shows initiative.
  4. Connect with alumni. College students might be under the false impression that their alumni consist only of the people with whom they’re going to school. Their alumni are those who have gone to her school, those who are currently employed, and most importantly those who want to pay back the school that played a part in shaping their lives. Yes, alumni are complete strangers, but the goal is to turn strangers into networking contacts.
  5. Start their research earlier. Astute college students will use LinkedIn’s Companies feature to follow target companies. When they graduate, they’ll have more knowledge of these companies than their classmates. Further, they can identify top players in their industry. It is highly likely a college student won’t have a first or second degree connection at a company or organization; so an introduction or bold connection request will be required.
  6. Join groups in their major/industry. But what will I do in these groups, I hear my daughter thinking. College students should take their time to peruse the five groups or more they join to better understand about their potential colleagues. Consider this a way to gather information from the experts in your field, information you won’t find in your classes. Groups for nursing show 11 in my daughter’s geographic location. There are two specific nursing groups for her school.

As I think about the article that got the wheels in my head turning, I realize I’m relying on the fine institution to which she attends will stress the importance of getting on LinkedIn. Maybe not create an actual major called “LinkedIn 101,” but a week-long lesson on LinkedIn. What would this crash course on LinkedIn consist of? One thing for sure is that something needs to be done.

 

The most obvious differences between the résumé and LinkedIn profile–Part 5

resume linkedinPreviously we looked at the differences between the Experience sections of the résumé and LinkedIn profile.

In this final entry of a series about the differences between the résumé and LinkedIn profile, we’ll look at the overall purpose of each document–the most obvious being that your profile is an integral part of your online networking campaign, whereas your résumé is specifically designed to secure a job.

It goes to reason that more people will see your profile than they’ll see your résumé, unless of course you’re blasting your résumé to every employer in the world. Bad mistake.

Years ago I came across a poll on LinkedIn asking which document the participants would give up first, their résumé or profile. The majority said they’d give up their résumé before the profile. I tell my workshop attendees I would do the same.

Maybe this is because I see the profile as more dynamic than the résumé. Maybe this is because the profile provides more room to expound on your strengths and accomplishments.

Previously we looked at some differences between the two, such as the photo and Branding Titles; Skills/Expertise and Core Competency sections; Summary sections; and the Experience sections. Most are dramatically different (you don’t include a photo on your résumé), while the Employment sections show the most similarities. To follow are the glaring differences between the résumé and LinkedIn profile.

You use your profile to network online, but people want to see much of the content you would have on your résumé; although not a rehash of it. Even those in business must sell themselves to prospective business partners by showing their relevant experience and accomplishments. Keywords and phrases are also essential to include on your LinkedIn profile and résumé.

The profile is more dynamic than the résumé for many reasons. Call them bells and whistles, but there are features on the profile that you wouldn’t or couldn’t include on your résumé. Here are lists of features that are exclusive to the profile, that lend well to networking:

Activities allow visitors to see how you’ve been utilizing LinkedIn to network. Have you been sending updates with information about your industry and/or occupation? Maybe you’re attaching an article you found interesting and valuable to your network. Show people that you’re active on LinkedIn by commenting on updates.

Media can be positioned in your Summary or Experience sections. Show your connections PowerPoint presentations, YouTube clips, or, like me, a link to your blogsite. The introduction of Media is at the expense of many applications LinkedIn deemed unnecessary perhaps, some think, for business purposes.

Information-rich Skills/Expertise with Endorsements are a nice touch. You can post up to 50 skills or areas of expertise, and your connections can endorse you for each one. Endorsements is LinkedIn’s way of keeping networking active and paying homage to your connections.

Recommendations have always been a favorite of LinkedIn members and recruiters and employers, as recommendations allow them to see the favorable comments you’ve received, as well as the recommendations you’ve written for others.

Additional Info like Interests and Personal Details are normally missing from your résumé, unless the hobbies and interests pertain to the jobs you’re pursuing. A nice touch some people may not be aware of is Interests hyperlinks that take you to potential connections and groups.

Connections and Companies and Groups you’re following further encourage networking by showing visitors with whom your connected, which companies you’re interested in, and the groups to which you belong. You can chose not to allow people access to your connections, but that seem counterproductive if you’re trying to network effectively. Hopefully people will send you a note saying, “I see you’re interested in Kronos. I know the hiring manager for engineering there.”

This being the last entry in this series ends with, it may seem, a large boost for LinkedIn. I said I would choose the profile over the résumé, but I also stated that each has its own purpose, the former for a targeted job search and the latter for job search and business networking.

 

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