Some jobseekers tell me they turn on their computer every day to log on to Monster, Dice, CareerBuilder, Indeed, and other job boards. They spend many hours a day applying for posted jobs, sending as many as 20 cookie-cutter resumes out a week, anticipating a call from a recruiter or Human Resources. They wait and wait and wait.
To these jobseekers I point out the futility of a job search like this, explaining that if they want faster results, they have to be more proactive. I tell them this in my Career Networking workshop.
First I talk about the “Hidden Job Market” which is a concept they understand, but I’m not sure they accept. When I tell them connecting with others is the best approach to penetrating the HJM, I can hear them thinking how difficult it will be to get outside their comfort zone, to get away from their computer.
The message I deliver is that they have to be proactive, not reactive. They have to take control of their job search, not let it control them. Here are four ways you can be proactive in your job search:
Approach letters. Not oft used, these documents are sent to companies of interest. They are ideal if you prefer writing more than using the phone. Introverts may favor this way of contacting an employer. No job has been advertised. (Advertised jobs represent 20% of the labor market.) You’re not reacting to an advertisement.
The goal is to get an informational meeting or better yet, chance upon a possible opening that hasn’t been advertised (80% of the labor market). You must describe your job-related skills and experience and show the employer that you’ve done research on the company to boost the employer’s ego. Read Teena Rose’s article on approach letters.
Good ole’ fashion networking. Normally we think of networking as strictly attending organized meetings where other jobseekers go, doing their best not to seem desperate. (I’ll admit that this type of networking is unsettling, although necessary.) The kind of networking I’m referring to is the kind that involves reaching out to anyone who knows a hiring manager.
Most of the people who contact me after they’ve secured a job tell me that their success was due to knowing someone at the company or organization. You must network wherever you go. Network at your kid’s or grandchildren’s basketball games, at the salon, while taking workshops, at family gatherings (see Any Time is Time to Network)—basically everywhere.
LinkedIn and other social media outlets. I recently received an in-mail from someone who is currently working but is not enjoying her experience. I’ll keep my ears open for the type of position she’s looking for because she asked me to. LinkedIn members who know the potential of this professional online networking tool are reaching out to other LI members for information and contact leads.
Another one of my jobseekers is doing everything possible to conduct a proper proactive job search. He updates me on his job search and sends me job leads for me to post on our career center’s LinkedIn group. I’ve got a good feeling about this guy. He’s being very proactive by using LinkedIn and his vast personal network of professionals.
Follow Up. Allow me to suggest a must-read book called Never Eat Alone by Keith Ferrazzi. I think this guy gets more publicity from me than any author I’ve read. The reason I recommend this book is because none of these three proactive approaches are useful unless you follow up on your efforts.
Never Eat Alone teaches you how to network in every situation and then how to keep your network alive by following up with everyone. I mean everyone. Send an approach letter, then follow up with the people to whom you’ve sent it. Network face-to-face, then follow up. Connect with someone on LinkedIn…you guessed it, then follow up.
Being proactive sure beats the hell out of only reacting to jobs that have been advertised and visible to hundreds, if not thousands of other jobseekers. It gives you a sense of accomplishment and yields more results than exclusively participating in the visible job market. Being proactive makes you believe that the job search will finally come to a halt, that the job search is in your hands.