7 reasons why recruiters and employers dread reading a résumé

Here’s a fact: Very few people like reading résumés, especially those who read hundreds of them a week. Ask any recruiter or employer. I critique and write résumés as part of my job. I’ve read hundreds of them and have conducted numerous critique sessions, but I’ve got nothing over recruiters and employers.

The only bright spot in this whole process is reading a résumé that doesn’t give me a sharp pain between my eyes, one that is relatively sound. A résumé that is outstanding–now, that’s a WOW moment.

Once you understand that recruiters and employers are not dying to read your résumé, you can focus your attention on writing one that pleasantly surprises them, one that prompts them to recommend you for an interview. To entice them into inviting you in for an interview, you must avoid making the following mistakes:

1, An apathetic approach to writing your résumé. Don’t let your apathy show in the quality of your product, which shouts, “I’m not into writing a résumé. It means I have to think about what I did.” This sentiment comes across loud and clear from people who feel this way. They resent having to write a résumé and would like others to do it for them. Do not rely on others to write your résumé; it’s your responsibility.

2. Your résumé is a tome. It’s a five-page document consisting of every duty you performed within the past 25-years; and it’s so dense that the person reading it puts it in the “don’t read” pile simply because it’s nearly impossible to read. I recently glanced at a résumé that resembled what I’ve just described. I made no false pretense and simply put it down after two seconds saying, “I can’t read this.”

3. It lacks accomplishments. I know, you’ve heard this a thousand times. But it’s worth repeating because you want to stand out from the rest. Recruiters and employers relate to quantified results with dollars, numbers, and percentages. Many people think accomplishments should only be highlighted in the Work History section or under Career Highlights.

One or two of your accomplishments should be stated in the Performance Profile. “Develop processes that improve operations and result in double-digit revenue growth. ” A statement like this is meant to grab the reader’s attention. This assertion must then be backed up in the Employment History with explicit examples and dollar amounts.

4. Failing to show recruiters and employers what you’ll do for them. Recruiters and employers don’t want to know what you did; they want to know what you can do. You’re probably thinking, “If my work history is in the past. That’s what I did. How do I show employers what I can do?” It’s what we in the field call prioritizing your statements, or targeting your résumé to each company to which you apply. In other words, illustrate how your qualifications and accomplishments match the employers’ requirements in order of importance.

5. You don’t know what recruiters and employers want. Many people don’t take the time to dissect the job ad to discover the most important skills and experience the employer wants to see on your résumé. If the ad is skimpy, go to the company’s career section on its website.

Better yet, if you know someone at the company or know someone who knows someone at the company, call him/her and ask more about the position. LinkedIn is a great tool for finding influential people at companies. The bottom line is that you can’t write a targeted résumé if you don’t understand the requirements of the job.

6. You lack keywords and phrases. As CareerBuilder.com points out, keywords are the skills applicant tracking systems (ATS) search for to determine if your résumé will be the first of many to be read by recruiters and employers. Your branding headline, much like the headline on your LinkedIn profile, is the first place on your résumé where you’ll utilize keywords. Then you will make sure they’re peppered throughout the rest of your résumé.

7. You apply for a job for which you’re not. I know the urge to find a job, any job, is great; but don’t waste the time of a recruiter, employer, and you by applying for a job for which you’re not qualified. You may think there’s an inkling of hope that you’ll get an interview. But if you have only five of the 10 requirements necessary to do the job, there really is no hope. And this can be determined within the first 10 seconds of reading the résumé.

A woman in HR recently related this story to me, “I received a résumé in a USPS photo envelope (heavy duty mailer) certified mail.  The résumé is on lovely cream-colored card stock, beautifully formatted. The problem, she is applying for the Assistant Town Accountant position and for the last 10 years she has been a dog groomer.”

These are but seven faux pas you must avoid if you want to write a powerful résumé that is enjoyable to read and gets you a spot in the hot seat. Once you’re at the interview, you’re one step closer to a job offer.

5 steps to take when you can’t tailor your résumé to a particular position

 

ResumeWhen I tell jobseekers they should tailor their résumés for every position, their eyes widen. Some protest that this is too much work and one or two even become angry and profusely refuse to put in this hard work.

The reason I tell my customers to make the effort is because they need to speak to the needs of the employer. Further, this will impress the employer with their research of the position and demonstrate how they can solve problems the company is facing.

But let’s be realistic; this is not possible for every résumé you write, particularly if:

  • you’re posting your résumé on a job board where it will be stored in a résumé bank among millions of other résumés;
  • you don’t have a descriptive job ad and/or;
  • there’s no one to network with to find the real deal about the job for which you’re applying.

So what’s the solution?

In his Knock ‘Em Dead series, Knock ‘Em DeadSecrets & Strategies for Success in an Uncertain World, Martin Yate offers his Target Job Deconstruction (TJD) method as the next best thing to a tailor-made résumé.

“Your résumé,” he writes, “will obviously be most effective when it starts with a clear focus and understanding of a specific job target. TJD allows you to analyze exactly how employers prioritize their needs for your target job and the words used to express those needs, resulting in a detailed template for the story your résumé needs to tell.”

There are eight steps Martin describes when writing your TJD (they can be found in his book), but I’ll talk about the most immediate steps for creating your résumé template.

1. The first task in creating your résumé template is to collect approximately six job ads for a position you’re seeking. Use websites like Indeed.com or Jobster.com. They use spider technology pulling from other job boards and deliver a plethora of positions from which to choose. The locations of the jobs matter not.

2, From there, you’ll note a requirement (skill, deliverable) most common for all six positions. Next, identify a common requirement for five of the six positions, a common requirement for four of the six positions, and so on, until you have a list of the most common requirements in descending order.

This will give you a good understanding of how employers think when they determine who they’d like to hire. It will also give you a foundation to write a résumé template, which you can modify whenever you send your résumé to a particular company.

Let’s look at a Marketing Specialist position in the Boston area. I managed to find six job descriptions by using Indeed.com. Listed below are the six most common requirements for this position.

  1. Common to all six companies is writing copy for direct mail and electronic distribution, including web content.
  2. Common to four of the companies is managing relations with appropriate departments.
  3. Common to three of the companies is coordinating projects with outside vendors.
  4. Common to two of the companies is researching competitors’ websites and reporting activity.
  5. Common to two of the companies is coordinating trade shows.
  6. Another notable duty is Photo shoots/animation development, which drew my attention, as I enjoy, but have limited experience in photography.

3. Now write your résumé. Given the above information, your new résumé should first verify in the Professional Profile your qualifications for the most common requirements listed. (Notice that many of the requirements are transferable skills, e.g., written communications, managing others, coordinating projects, researching, and your motivating pressure points. Others speak to your technical skills.)

4. You will next extract all the key words that apply to you and create a Competencies section including those key words, as your résumé might be scanned by large and even midsize companies. Don’t forget the strong transferable skills you possess.

5. Finally, you will prove in your Employment History what you have asserted in your Professional profile. Try to prove your assertions with accomplishment statements that are quantified. For example, Produced technical documentation, brochures and flyers which were distributed via e-mail and the company’s website, contributing to a 56% increase in revenue.

Final Note: I continue to insist that, when at all possible, my customers tailor their résumés for each job they apply, as it demonstrates their knowledge of the position and effectively demonstrates their qualifications to meet the position’s requirements. This is ideal when you have a list of your top 20-30 companies, the companies for which you want to show your love.

4 important principles of your job-search stories

Chinese Food2I remember being in a Chinese restaurant in Vancouver, Canada, where my four brothers, mother, father, and I were waiting for our food to come. My father was telling us a story about our favorite topic—how our parents met—and even though the food was late in coming, we were all enthralled.

I think we’d heard this story a bazillion times, but we couldn’t get enough of it. My father’s story began like it always did, after one of us gave him the directive, “tell us about how you and Mom met.”

In a way my father’s storytelling was similar to what job candidates must do at an interview when asked to tell a story. Often at behavioral interviews the employer will ask for specific events meant to extract particular skills from a job candidate.

A successful story includes the following principles:

Meaning. What meaning does your story have? Here’s a big hint: it must be applicable to the job for which you’re applying. Asked how your strong verbal communication skills made a difference at a specific moment or period of time, but instead you talk about a time you demonstrated strong written communication skills does not have meaning.

You’re a skilled writer who has been published in countless trade magazines. You go into great detail about this in your story. But you fail to realize that the employer seeks someone who can verbally communicate with the media, partners, OEMs, and customers. Your story lacks meaning. There was meaning behind Dad’s story for us; so much so that we didn’t mind the food coming late.

Form. In a Complete Interview Process workshop I lead, my participants construct a story using the following form: the problem or situation, approximately 20% of the story; the actions taken to meet the situation, 60% of the story; and the result of the action taken, the remaining 20%.

Some of my workshop attendees have difficulty keeping the situation brief. They feel the need to provide background information, which in effect distracts the listener from what’s most important—the actions taken to meet the situation. The result is also important, whether it’s a positive or negative resolution. Twenty-sixty-twenty is a good formula to keep in mind.

Achieving success. When the candidate has achieved success, a couple of things can happen. First, the employer may smile and indicate approval by saying, “Thank you. That was a great answer.” This likely means that your story addressed the meaning behind the question and adhered to proper form.

Or the employer may come back with follow-up questions, such as, “How do you know you saved the company money by volunteering to take over the webmaster responsibilities?” Bingo. You’ve gained the interest of the employer who follows up with additional questions.

Dad’s story about meeting mom was always met with follow-up questions from all five of us. Mom always blushed.

Preparation is paramount to success. There is really only one way to prepare for telling your stories. You have to completely understand what’s required of the position. Know what competencies the employer is looking for, e.g. time management, leadership, problem solving, problem assessment, and customer service skills. Based on this knowledge, you will construct five stories in anticipation of directives like, “Tell me about a time when you felt your leadership skills had a positive impact on your team…and a time when it had a negative impact.”

With all the practice Dad had telling his story about how he and my mother met, the stories got better and better as time went on. That was a great time in the Chinese restaurant in Vancouver. Not because the food was great—I don’t remember eating any—but because the story was what we all wanted to hear.

Photo courtesy of Flickr, Honey Bunny.

4 tips for promoting yourself in the job search

When I was a kid and made our town’s Little League baseball team, I ran to my neighbor’s house where my father was helping our friend fix a lawnmower. I burst into the garage and told my father with pride that I’d made the team. His response was to tell me not to brag.

I’ve thought for a long time that my father taught me that day an important lesson about humility. Now I’m not so sure it was a good lesson. It seems that we, as a society, don’t promote ourselves enough.

This is particularly true about my valued customers who need to promote themselves.

I read an article, Why You Should be a Shameless Self Promoter, in which the author, Kevin Daum, speaks of three reasons why entrepreneurs should promote themselves. It resonated with me because he broaches a topic that many people feel uncomfortable about, self-promotion.

While we need to self-promote, the author claims, we also can’t cross that line that is unclear to many. He writes: “So we need to shamelessly self-promote, loud, strong and often. And yet somehow we have to keep from crossing that line of being annoying and offensive.”

I understand there are reasons why my jobseekers don’t feel comfortable promoting themselves. One obvious reason is that their confidence is shattered; and when you’ve been kicked in the gut, it’s hard to muster up the ability to talk about yourself in a positive, objective way—which is to say, not brag.

But there are three tips the author provides entrepreneurs for “shameless self-promotion.” I agree with them but have adapted his tips for jobseekers. I have also added a tip of my own.

  1. Be interesting. Know what interests potential employers. If you have the same goals in common, this makes self-promotion all that much easier. This gives you free reign to highlight your accomplishments and related experience, as long as they apply to the job; which is an indication that you can repeat your accomplishments in the future.
  2. Be authentic. As a jobseeker, your accomplishments will seem more authentic if you have evidence to back them up, perhaps in the form of recommendations, awards, or outstanding references. What others say about you, I tell my customers, carries more weight then what you say about yourself. And always be truthful; never lie about your achievements. Lies will come back to bite you in the ass.
  3. Provide value. Any self-promotion has to have relevance. If the employer is looking for someone who has demonstrated superb written communications, you should not talk about the numerous presentations you gave before packed houses; you will come across as a round peg for the employer’s square whole. Think back to the times when you wrote the company newsletter and got published in trade magazines.
  4. Don’t over-due it. This is my own reason for self-promotion. Avoid using words like “great,” “outstanding,” “the best,” etc. It is far better to provide facts than conjecture. For example, “I was the best counselor on the staff“comes across as bragging without any substance. Better put would be, “Among my colleagues, I was given the highest-level customers on a regular basis. I was trusted by management to give them the service they needed.” Yes, you were the best.

The simple fact is that you as a jobseeker must promote yourself, because you can’t rely on others to be there by your side in your job search. The author talks about how we were taught not to brag, like the time I rushed to my father proud of making the town’s Little League team. Don’t brag, but don’t refrain from self-promotion when the time is right, like while networking or at an interview or in your written communications. The time is now.

3 reasons why you need a strong LinkedIn Experience section

recruitersWhile I’m amazed that some people don’t have a LinkedIn Summary, I’m just as befuddled by folks who don’t see the value of a strong LinkedIn Experience section. When employers and visitors see a profile that lacks details in this vital section, the letdown is like air escaping a balloon.

Here’s the thing, a stunning Summary is great, but when your Experience section comprises of bare essentials, such as your titles, company names, and dates of employment, you’re LinkedIn profile lacks the punch that propels you to the top of the list.

Many believe the Experience section is the most important part of your profile, as it includes your years of experience, accomplishments, a story of what you did for each position, and keywords for search engine optimization (SEO). So here are three reasons why you need a strong LinkedIn Experience section.

Your experience section needs to tell a better story. A quick fix of copying the content of your résumé to your profile is the first step in building your Experience section; however, you’re not done yet. You still have to modify your profile to make it more of a networking document. This means your point of view should be first person and, of course, include quantified results.

Take, for example, an accomplishment statement from a résumé I recently read: Trained 5 office staff on new computer software, increasing production by 75%. It has the action statement and a quantified result, but it lacks excitement, the excitement you get from a LinkedIn profile.

Instead: I extended my end-user expertise by volunteering to train 5 office staff on our new database software. All members of the team were more productive as a result of my patient training style, increasing the team’s output by 75%.

Your position doesn’t tell it all.  You’re a director, CEO, or CFO, so you think that says it all. Wrong! Executive Resume Writer, Laura Smith-Proulx believes the more relevant information, the better; particularly when you’re trying to differentiate yourself from other executives. She writes: 

“The key to a strategic message in your CFO résumé is to do MORE with the details – taking the hard facts of budgets managed, teams directed, or cost savings achieved to fold in personal brand messages.”

At the very least, your leadership as a director of an organization plays an essential role in its success. What is the scope of your authority? How have you helped the organization grow? Have you contributed to the community or charities? Have you turned around failing companies and made them more profitable? Remember, you’re representing the organization. Or perhaps you’re passively looking for another job.

The power of LinkedIn is greater than you think. LinkedIn’s search engine is extremely powerful. If you have the proper, and numerous, skills (keywords), your chances of being found are great. Don’t forget to emphasize the quantified accomplishments!

Businesses are looking to connect or employ people with expertise; and although you have what they need, without the skills listed your message isn’t crystal clear. An organization would like to pay you to talk about how you developed a fund-raising process that resulted in hundreds of thousands of dollars, but your Experience section is nothing more than a place mat. Lost opportunity.

Suppose you find yourself out of a job and suddenly need to connect with others who can help you in a big way. Rushing to create an Experience section that warrants the assistance you need is a bit late and will lengthen your job search.

These are three reasons why you require an Experience section that is strong and worthy of your greatness. Your Summary is a great start; now you need to follow it with an Experience section to support it.

Next read 4 reasons why your LinkedIn profile needs a strong Media section

4 reasons why you need a strong LinkedIn Summary

Would you go to an interview or business meeting without shoes? Of course not. So I wonder why people feel that a Summary statement on their LinkedIn profile is unnecessary. Having viewed hundreds profiles, I’ve seen many  that simply begin with the Experience section and have no Summary.

The absence of this section of your profile can greatly hurt your potential of capturing the attention of visitors, e.g., potential employers, networkers, and business associates.

I have three theories why people don’t include a Summary: 1) they don’t have the time or energy to write one; 2) they don’t know what to write; and 3) they follow advice of those who say, “Recruiters don’t read a Summary statement. You don’t need one.”

I can understand the first two reasons, although I don’t condone them, but the third one escapes me. Many pundits, recruiters included, say a Summary is necessary, as long as it adds value to the profile. So if you don’t have a Summary because you lack the energy or don’t know what to include, consider 4 reasons why the Summary is important:

It gives you a voice. You’re given more freedom of expression on LinkedIn than you have with your résumé; so use it! Be creative and make the employer want to read on. Your voice contributes to effective branding. It should be some of your best writing and can be written in first person voice or even third person.

Most pundits lean toward first person, as it expresses a more personal side of you. A Summary written in first person invites others into your life. Not many people pull off the third-person voice well; it can sound stilted. But if done right, it can also make a powerful branding impact. People who are established as leaders in their industry warrant a third-person Summary.

It tells a story. Perhaps you want people who would consider connecting with to know you on a more personal level. You have aspirations or philosophies to share; and it’s not about impressing people with your accomplishments in marketing in the nonprofit sector, for example, as much as the positive impact your work has had on the population you serve. You want people to connect because of a share common bond.

The Summary is also a clear example of how LinkedIn separates itself from the résumé. It’s a known fact that the majority of hiring authorities don’t enjoy reading a résumé, which is due, in part, because of its Summary. The Linked profile is more creative because it tells your story, your aspirations, and philosophies.

You can make an immediate impact. Stating accomplishment statements with quantified results are a real attention grabber. If a visitor is going to scan one section of your profile to determine if he’ll read on, make it be your Summary, and leave him with a positive image of you.

Here’s part of a Summary from Doug Caldwell, who calls himself a Facilitator Extraordinaire. (I told you I read a lot of profiles.)

MANUFACTURING COMPANY

✯ Improving unit output by 2,200% over a five-year period.
✯ Reduced manufacturing cycle time by 30%.
✯ Achieved cost saving in excess of $25,000 annually.

Read the rest of his Summary to feel it’s power and excitement.

It’s another place to include keywords. Keywords are the skills employers are looking for, and the more you have the closer you’ll be to the top of the first page. So don’t think “less is better.”  In this case, the more of the 2,000 characters you’re allotted, the more you should use. Please don’t use your Summary as a dumping ground for your keywords, though.

I tell my Advanced LinkedIn workshop attendees that excluding their profile Summary is like neglecting favorite pet. You shouldn’t do it. Find the energy to write one, figure out your story or unique selling proposition, and get to work writing an attention-grabbing Summary. By all means, don’t listen to naysayers who don’t believe in this very important part of your LinkedIn profile.

Coming up 3 reasons why you need a strong LinkedIn Experience section.

Job search tip #6: Create your accomplishment list

The previous tip looked at writing a powerful cover letter. Now we’ll address creating your accomplishment list.

For those who are unfamiliar with an accomplishment list, it’s a number of outstanding achievements you’ve accumulated over the course of your career—but not to exceed 10 to 15 years of work history.

Your list should be broken down into positions/titles, or you may compile a list of accomplishments that reflect one occupation, providing you’ve been in the same line of work and industry.

If you’re wondering why an accomplishment list will help you with your job search, here are five reasons.

Build your self-esteem. Writing your accomplishment list is an excellent exercise that will help you remember the positives in your life. You’ll get a sense of pride from doing it, and your list will come in handy. Many of your accomplishment statements will come from your résumé, but try to think of other outstanding accomplishments you’ve had, including those you’ve achieved through volunteerism.

Networking meetings. Most believe they should bring a résumé to a networking meeting, but an accomplishment list could be more useful, given that a generic résumé will not impress the interviewer. Let’s say the person with whom you’re speaking mentions that the many of the company employees expressed dissatisfaction in their responsibilities.

On your accomplishment list is: “Reduced turnover by 50% and increased employee satisfaction by implementing a program that facilitated cross-training in various departments.”

Networking. Bringing your accomplishment list to networking events for jobseekers will serve you well. You won’t cite all your accomplishments when you’re standing at the front of the room during a “needs and leads” session but telling the group about your best accomplishment will leave a lasting impression in their minds.

“At Acme Company I volunteered to lead computer training for people who were struggling with SAP. My patient, yet thorough, style of training enabled all the trainees to understand the program in a week’s time, thus increasing their production.”

Interviews. Why not make your accomplishment list part of your portfolio? Chances are you’ve included the necessary job-related accomplishments on your résumé—and you’ve explained them during the meeting—but there may be other accomplishments that could contribute to your candidacy. Your list might be the tie-breaker.

Telephone interviews are also a great time to share your accomplishments. Because the interviewer can’t see you, your list will be by your side where you can see it. The interviewer asks if there’s anything you’d like to add.

You say, “I would be remiss in not mentioning that I excel in writing. In fact, when technical document was needed, sales would often come to me for easy-to-understand documentation on our products.”

When you’re employed. Often we overlook accomplishments we’ve had at work. The best time to compile your accomplishment list is when you’re working and the accomplishments are fresh in your mind. Every time you do something outstanding, write it down. Better yet, add it to your résumé.

Next Friday we’ll look at creating your contact list.

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Job Search Tip #4: Revise…or…write your résumé

In the last article we looked at assessing your skills. Now we’ll look at revising your résumé or writing one. There are three notable challenges jobseekers are facing when revising or writing their résumé:

  1. Many haven’t kept up with writing their accomplishments while working.
  2. Some jobseekers are looking for work for the first time in 10, 20, even 30 years and now need to produce a résumé.
  3. Many college grads are looking for full-time work for the first time in a turbulent economy.

In all cases, today’s résumés have changed, with a focus on industry keywords, accomplishments, short-easy-to-read text blocks, and targeted delivery of your résumés.

Most résumés these days have a keyword-rich Branding Headline that accurately describes your occupation and areas of strengths. Each strength should be intended for a specific position. Here is an example:

Marketing Specialist | Public Relations | Program Development | Increase Visibility & Revenue.

A Performance Profile can make or break you. You have to grab the employer’s attention with a no-fluff, fact-revealing statement that serves as a snapshot of you and what is to follow for the rest of the résumé. To simply write the word, Creative does not have an impact.

However something like the following carries more weight:

Demonstrate creativity through initiating programs that have contributed to financial success by 55% annually.

More specific information should be included in your work history.

This statement should be directly related to what skill/s the employer’s looking for. As it’s relevant to one particular position, it may not be relevant to others and, therefore, shouldn’t necessarily be included on every résumé you submit.

Your Competency Section is meant to show employers what skills you possess, as well as additional skills that may be a plus to the employer. They are key words that should also show up in your headline and professional profile.

The Work History is the most important part of your résumé, so it must contain high-impact information that demonstrates your accomplishments. Duties are simply…duties; however, accomplishments sell. If you have a boatload of duties on your résumé, do your best to see how they can be turned into statements that show positive impact on the companies for which you worked.

Duty statement: Spearheaded the first continuous improvement committee at the company.

This is an accomplishment statement with a quantified result. Spearheaded the first continuous improvement process that eliminated redundant, costly programs. This resulted in an overall savings of $200,000.

Shortened one-line version: Spearheaded continuous improvement process eliminating costly programs, saving $200,000.

The final piece is your education section. For college grads, I’m a big fan of putting your hard-earned degree beside your name at the top of your résumé. In your education section fully spell the degree. And proudly list your GPA if it is higher than a 3.5/4.0 (there’s some debate over this).

Masters of Business Administration
University of Massachusetts, Amherst, MA
GPA: 3.94/4.00

Martin Yate says it best, “No one likes to write a résumé.” He also says that a résumé is our most important financial document. No one said writing  your résumé would be easy, but as time goes on it becomes easier. Remember that each résumé must be tailored to a specific job. Even in this turbulent economy, jobs are being had; so never give up on your job search.

Next Friday we’ll look at writing your cover letter.

3 things to keep in mind when delivering your elevator pitch

elevatorThe directive from the interviewer, “Tell me about yourself,” strikes fear in the hearts of even the most confident job candidates. That’s because they haven’t given serious consideration to how they’ll answer this directive.

It’s also because they haven’t given thought to how to construct a persuasive elevator pitch. Have you? One of the most important tools in your job search toolbox is an elevator pitch. It can be used in a number of ways: as part of your networking repertoire and certainly at an interview.

Here are three tidbits of advice delivering a powerful elevator pitch.

1. Keep it relevant. You must be aware of what the employer wants from her employees, which requires from you not only researching the job but also the company.

Let’s say, as a trainer, you’re aware of the employer’s need for satisfying people of cultural differences. You’ll begin your elevator speech by addressing this need.

You’ll begin your elevator pitch with something on the lines of, Along with my highly rated presentation skills, I’ve had particular success with designing presentations that meet the needs of a diverse population. Then you’ll follow it with an accomplishment, as accomplishments are memorable.

For example, the company for which I last worked employed Khmer- and Spanish-speaking people. I translated our presentations into both languages so that my colleagues could deliver their presentations with ease and effectiveness. This was work I did on my own time, but I realized how important it was to the company. I received accolades from the CEO of the company; and I enjoyed the process very much.

Finally, you’ll close your elevator pitch with some of the strong personality skills for which you’ve been acknowledge. In this case, your innovation, assertiveness, and commitment to the company would be appropriate to mention.

2. Be on your toes. Being prepared is essential to jobseekers who need to say the right thing at the right time to a prospective employer. This is where your research on the company comes into play—the more you know about said company, the better you can recite your elevator pitch.

One way to answer, “Why should we hire you?” is by using your elevator pitch. Throughout the interview, you’ve paid careful attention to what the employer has been saying regarding the challenges the company is facing. They need a manager who can develop excellent rapport with a younger staff, while also enforcing rules that have been broken. Based on your new-found knowledge, you realize you’ll have to answer this question with a variation on your rehearsed pitch. You’ll open instead with:

I am a manager who understands the need to maintain an easy-going, professional approach as well as to discipline my employees when necessary. As this is one of your concerns, I can assure you that I will deliver on my promise, as well as exceed other expectations you have for this position. Then you’ll follow with an example of what you asserted.

If I may give you a specific example of my claim, on many occasions I had to apply the right amount of discipline in various ways. There was one employee who was always late for work and would often return from break or lunch late, as well.

I realized that she required a gentler touch than the others, so I called her to my office and explained the effect she had on the rest of the team when she wasn’t where she was supposed to be. I then explained to her the consequences her tardiness would have on her. (Slight smile.) I don’t think she had been spoken to in such a straightforward manner by her other managers. I treated her with respect.

From that day forward, she was never late. In fact, she earned a dependability award. There are other examples. Would you like to hear them?

Again, end your elevator pitch with some of the skills that make you special. It isn’t enough to claim you possess them; tell about what your former employers have said about you.

3. The purpose of your elevator speech. When employers listen to your elevator pitch, they should recognize skills and accomplishments that set you apart from the rest of the candidates. Tell your elevator pitch in a concise manner that illustrates these skills; don’t simply provide a list of skills you think are required for the position. Remember that accomplishments are memorable and show your value added, especially if they’re relevant to your audience, e.g., an employer.

Whether you use your elevator pitch to answer the directive, “Tell me about yourself,” or the question, “Why should I hire you?” there are enough reasons to develop one that is relevant and shows you can think on your feet.

5 components of a résumé and LinkedIn profile that brand you

bradingNow what? You have a personal brand that is great; it clearly shows your future value to employers, so now you have to show it to the world. You’ve heard it over and over that you’re a product to be sold to employers, the buyers.

However, if  your brand isn’t consistent, you’re not an established product. Consider how you’ll brand yourself with your résumé and LinkedIn profile.

Résumé

Your résumé is most likely the first document the employers will see, so your personal brand must have an immediate impact. If not, your chances of getting an interview are very slim. The following components of your résumé will contribute to your personal brand:

  1. A branding title tells potential employers exactly who you are, as well as what you’re capable of doing. It should consist of approximately 10 words that describe what you do, perhaps the industry/ies in which you work, and some strong skill areas.
  2. A Performance Profile section that contains no unsubstantiated adaptive (personality) skills. More substance in the form of illustration and less fluff will brand you as someone who does rather than says. No more than three-four lines are necessary if your content is sound and relevant for the jobs you’re pursuing. Wow statements always help brand you.
  3. Key skills for the positions you’re pursuing. Don’t highlight skills that are irrelevant for a particular position, e.g., strong written communication skills when verbal communication skills are essential.
  4. Job-specific accomplishments will effectively send a consistent branding message. While a show of your former/current responsibilities might seem impressive, accomplishments speak volumes.
  5. Keywords and phrases common to each position are not only necessary to be located by Applicant Tracking Systems (ATS); they’ll rouse attention from employers in a Core Competency section.

LinkedIn profile

Your consistent message demonstrated through your résumé carries over to your LinkedIn profile. While your profile and résumé are different, they are similar in how you deliver your branding message. Erik Deckers and Kyle Lacy, Branding Yourself Blog, wrote about the power of LinkedIn, 20 LinkedIn Case Studies for Branding Yourself. So take it from them; LinkedIn can be a powerful branding tool.

  1. Like on your résumé, a branding title will tell potential employers exactly who you are, as well as what you’re capable of doing. Your branding title and photo are what visitors to your profile will see first. Together they must make a great first impression.
  2. Your profile Summary will be different from your résumé’s Professional Profile; it is written in first- or third-person, but it must brand you as someone who demonstrates direction and potential greatness. You may use content from your commercial in your Summary. To some this is considered the most important section of your profile. You’re allowed 2,000 characters.
  3. List your outstanding technical and transferable skill in the Skills section. This section on your profile is similar to the Core Competency section on your résumé. The skills you list must show your proficiency, as opposed to your familiarity.
  4. Your Employment section will be briefer than your résumé’s, highlighting just the outstanding accomplishments from each job. Accomplishments speak louder than simple duty statements and are the most effective way to brand yourself.
  5. Keywords are just as important to have on your profile as they are on your résumé. Employers will only find you if your profile contains the keywords they enter into Advanced People Search. LinkedIn has a new Skill feature that analyzes your technical and transferable skills, indicating their projections and offering more suggestions, among other cool features.

Some additional components of your LinkedIn profile which will cement your consistent branding are ones not found on your résumé. The most obvious is a highly professional or business casual photo. Another useful area of your profile is Media which allows you to share PowerPoint or Prezi presentations, copies of your résumés, videos, and various other files.

Combining both documents, your brand with be more powerful than if you use a résumé alone. The résumé to respond to job ads and your LinkedIn profile to pull employers to you will be the powerful punch you need in your job search.

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